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Episode 58 | The Tax System is Rigged | Guest: Melissa Broughton
In this thought-provoking episode of Women Choosing Growth, host Tina Sue dives deep into the complexities of the tax system with Melissa Broughton, founder of Busy Bee Advisors and author of The 4-Hour Bookkeeper. Melissa brings her expertise in finance, bookkeeping, and taxes to the forefront, sharing invaluable insights for entrepreneurs and small business owners.
Melissa’s journey from corporate accounting and auditing to helping sole proprietors master their finances is inspiring and filled with humor and practical wisdom. She highlights the importance of working with a trusted tax professional who can educate and guide clients through the intricacies of taxes and bookkeeping, ensuring they feel confident in their financial decisions.
Throughout the episode, Tina and Melissa discuss various tax-related challenges that business owners face, from understanding what qualifies as a business expense to navigating audit triggers. Melissa emphasizes the importance of regular communication with your tax advisor, rather than just relying on them for basic form-filling.
Melissa’s unique perspective as a "financial translator" helps demystify the tax system, making it clear that business success isn’t just about profitability—it’s about financial freedom, fulfillment, and a solid understanding of your numbers.
What You'll Learn in This Episode:
Melissa’s transition from corporate auditing to helping small businesses with bookkeeping and taxes. The critical importance of working with a proactive and knowledgeable tax professional. How to identify acceptable business expenses and avoid common audit triggers.Why regular communication with your tax advisor is essential to maintaining compliance and optimizing your finances. Practical strategies for mastering your business’s finances in as little as 4 hours per month.Notable Quotes:
"You cannot just put your head in the sand and hope taxes go away." – Melissa Broughton "Before you invest, start with a big picture and make sure you're clear on your vision." – Tina Moser"Success is freedom, fulfillment, and financial satisfaction; profitability alone is not success." – Melissa Broughton"A lot of tax professionals are order takers—they fill in forms, but they’re not advising clients in a proactive way." – Melissa BroughtonMelissa Broughton/Busy Bee Advisors Resources
Email: [email protected]
Website: BusyBeeAdvisors.com
Insta: https://www.instagram.com/busybeeadvisors/
LinkedIn: https://www.linkedin.com/in/melissa-broughton-baa3ab77/
Women Choosing Growth Resources:
Email: [email protected]
Insta: https://www.instagram.com/womenchoosinggrowth/
Website: Tina-Sue.Com
LinkedIn:
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Episode 57 - Letting Go to Grow with Tracy Marlowe
Episode Summary:
In this episode of "Women Choosing Growth," host Tina Sue sits down with Tracy Marlowe to discuss the importance of intentional growth and selective hiring in business. Tracy shares her experience of growing her company by being strategic about the clients she takes on and the team members she hires. She emphasizes the value of saying “no” to clients that don’t align with her company’s goals and values, and how this approach has led to healthier growth for her business.
Tracy also talks about the challenges of rapid growth and how she managed it by being very intentional about the types of clients and employees she brought on board. She shares her strategy of interviewing potential clients as much as they interview her, ensuring a good fit for both parties. Tracy highlights the importance of planning ahead in terms of business goals and identifying the specific roles and personality types needed to sustain growth.
For women entrepreneurs, Tracy’s insights are invaluable in understanding how to grow a business without losing sight of its core values and mission. She also offers advice on finding and hiring smarter people, protecting personal time, and maintaining a balance between personal and professional life.
What You Will Learn from the Show:
How to be intentional about business growth by carefully selecting clients and employees.The importance of identifying and sticking to your target market, and knowing when to say no to potential clients.How to manage rapid growth by planning and being strategic in hiring.The value of working with mission-driven companies and how to align your business with your values.Tips for balancing personal and professional life as an entrepreneur.Notable Quotes:
"I never grew simply for the sake of growth. I was very intentional and selective." – Tracy Marlowe
"A job easy to get is a job easy to leave." – Tina Sue
"Healthy growth is a good thing, and it’s important to be intentional and selective." – Tracy Marlowe
"Hire smart people and they will inspire you every day." – Tracy Marlowe
"Schedule time for yourself and protect it with your life." – Tracy MarloweWomen Choosing Growth Resources:
Email: [email protected]
Insta: https://www.instagram.com/womenchoosinggrowth/
Website & Business Planning Guide: Tina-Sue.Com
LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/
Facebook: https://www.facebook.com/WomenChoosingGrowth/
Youtube: https://www.youtube.com/@WomenChoosingGrowth
Tracy Marlowe Resources:
Website: creativenoggin.com
Linkedin: https://www.linkedin.com/in/tracy-marlowe/
Email:
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Episode 56 - Building a Performance Culture
Episode Summary
In this episode of "Women Choosing Growth," host Tina Sue dives deep into the elements that define a performance culture within a business. Tina discusses common challenges faced by companies lacking a strong performance culture and offers actionable strategies to address these issues. From setting clear company goals to empowering employees and fostering better communication, this episode provides valuable insights and practical advice for women entrepreneurs looking to enhance their company culture.
Key Characteristics of a Non-Performing Culture
1. Confusion Among Employees: Employees are often unsure about what to do next due to unclear goals and disorganized project structures.
Quote: "All employees should be clear on the company goals and their role in pursuing those goals."2. Micromanagement: Leaders feel the need to micromanage, which indicates a lack of empowerment and clear guidelines for employees.
Quote: "I didn't empower them and say, 'I literally have your back.'"3. Missed Deadlines: Frequent missed deadlines without clear consequences can signal a lack of accountability.
Quote: "What is the consequence if an employee misses a deadline?"4. Lack of Motivation: Employees are not motivated to go beyond basic tasks, which often stems from a lack of recognition and incentives.
Quote: "How are you recognizing people when they go above and beyond?"5. Stagnation: Employees feel stagnant without clear career advancement opportunities.
Quote: "Make sure there is a clear career path for each position."6. Silos: Departments operate in isolation, leading to inefficiencies and duplicated efforts.
Quote: "Silos happen when departments are not tied back to the company goals."Actionable Tactics to Improve Culture
Set Clear Company Goals: Ensure that all employees understand the company’s financial and overarching goals. Regularly communicate these goals in team meetings.Empower Employees: Provide clear guidelines and trust employees to make decisions within those boundaries. Offer support and accountability rather than micromanagement.Establish Consequences and Incentives: Implement clear consequences for missed deadlines and recognize employees who exceed expectations to foster a proactive culture.Promote Career Growth: Create and communicate clear career advancement opportunities to keep employees motivated and engaged.Foster Communication: Hold regular company-wide and departmental meetings to ensure alignment with the company’s mission and vision. Encourage cross-departmental understanding and cooperation.Quotes for Inspiration
"Empowerment comes from trust and clear guidelines, not from constant oversight.""Recognition and incentives are crucial for motivating employees beyond their basic tasks.""Clear communication and understanding of company goals help employees make proactive choices."Tune in to this episode to discover more about transforming your company culture and driving performance through effective leadership and strategic practices.
Women Choosing Growth Resources:
Email: [email protected]
Insta:
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Guest: Amy Anderson, Co Founder of Wild Coffee Marketing
Host: Tina Sue
Introduction:
In this episode of *Women Choosing Growth*, host Tina Sue welcomes Amy Anderson, a marketing maven with over three decades of experience. Amy shares her incredible journey from starting at Seventeen Magazine to founding Wild Coffee Marketing. Discover how she navigated the challenges of entrepreneurship, from managing finances to building a thriving remote team.
Key Takeaways:
The Journey to Success:
Amy's career spans 32 years, starting in the advertising and promotions department at Seventeen Magazine. Transitioned from print to broadcast advertising, working for Calvin Klein Cosmetics and then moving into digital marketing with New York Times Digital.Starting Wild Coffee Marketing:
After a major life change, Amy's parents supported her initial venture into consulting, which led to founding Wild Coffee Marketing. Despite early challenges, including learning finance and HR on the go, Amy's focus on marketing and strategy helped her build a successful business.Developing a Profitable Business Model:
Amy emphasizes the importance of understanding the cost of delivering services and pricing accordingly. Using technology and software for inventory management of people and hours is crucial for maintaining a 20% net profit margin.Building a Remote Team Culture:
Creating connection and purpose in a remote working environment through regular meetings, transparency, and a focus on team well being. Implementing systems for accountability and project management to ensure efficient operation and a positive work culture.Strategic Planning and Growth:
Importance of regular strategic planning sessions and involving the whole team in setting and achieving goals. Amy shares how Wild Coffee Marketing's planning cadence includes quarterly, yearly, and three year plans to stay aligned and focused on growth.Notable Quotes:
"I think the fact that I was naive about how many businesses fail in their first year helped carry me through while business building." – Amy Anderson
"Our goal is to make CEOs feel safe that my team and I have got it, and to create a really good working experience for a group of smart people." – Amy Anderson
"As business leaders, we're running a business and we have to make sure the work gets done. Systems in place and sharing of information are crucial." – Amy Anderson
"I believe that weekly meeting cadences are important, and what you do with that meeting is crucial. It's not just about updates but about problem solving and sharing what's important." – Amy Anderson
Conclusion:
Amy Anderson's story is a testament to resilience, adaptability, and strategic thinking. Her insights on building a profitable and purpose driven business while maintaining a strong remote team culture are invaluable for any entrepreneur. Tune...
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"Profitability Beyond Finances: Mel McSherry on Mental and Emotional Wealth"
Episode Overview:
In this episode, Tina Sue sits down with Mel McSherry, an international business and life guide who helps overwhelmed entrepreneurs honor their lives and become architects of their own success. Mel shares her journey from personal trainer to successful business coach, author, and speaker. She discusses how she uses human design and traditional business tools to help clients achieve mental, emotional, and financial profitability.
Key Takeaways:
1. Embracing Plot Twists: Mel’s journey is filled with unexpected changes that shaped her career. From transitioning from fitness to business coaching to integrating human design into her practice, each twist brought new insights and growth.
2. Importance of Mental and Emotional Profitability: Mel emphasizes that success isn’t just about financial gains but also about mental, emotional, and spiritual wellbeing.
3. Human Design as a Tool: Mel explains human design, a system combining chakras, astrology, Kabbalah, I Ching, and quantum physics. This tool helps individuals understand their energetic blueprint and make aligned decisions.
4. Burnout and Recovery: Mel shares her personal experience with burnout and how taking a step back helped her reconnect with herself and her business.
5. Customizing Success: By understanding their unique designs, entrepreneurs can create businesses that align with their strengths and values, leading to sustainable success.
Notable Quotes:
“I realized that even though I had been an entrepreneur now for 10 years, I never took the time to get to know myself inside of my businesses.”
“When you put yourself first, the beauty does follow. Things really do start to become more cohesive and profitable.”
“Human design shows you your energetic blueprint. It’s the ultimate onion of personal development.”
Actionable Insights:
Take time to understand your unique strengths and design your business around them. Prioritize mental and emotional wellbeing alongside financial goals. Use tools like human design to gain deeper insights into your decisionmaking processes and strategies.Mel McSherry Resources:
Insta: https://www.instagram.com/mel_mcsherry
Website: https://www.melmcsherry.com
Facebook: https://www.facebook.com/BtbByMel
LinkedIn: https://www.linkedin.com/in/melmcsherry
Tina Sue | Women Choosing Growth Resources:
Email: [email protected]
Website: Tina-Sue.com
Insta: https://www.instagram.com/womenchoosinggrowth/
Facebook Group: https://www.facebook.com/groups/540419986768273
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Episode 53 - Balancing Business Leadership with Family Relationships
Summary
In this episode of "Women Choosing Growth," Tina Moser sits down with Ruth Velez, a seasoned entrepreneur who shares her experiences navigating the complexities of having family members as employees. Ruth recounts the challenging situations she faced, from losing a major contract and dealing with the fallout of COVID-19 to addressing inappropriate behavior and navigating blurred lines between family and business roles. Through candid stories and hard-earned lessons, Ruth emphasizes the importance of clear communication, setting boundaries, and maintaining a balance between professional and personal relationships.
Ruth also highlights the value of putting agreements in writing, even informal ones, to establish ground rules and expectations. She shares her journey of growing as a leader, learning to handle difficult conversations, and the necessity of separating her roles as a business owner and a family member. Ruth’s insights provide invaluable guidance for entrepreneurs who find themselves in similar situations, stressing the need for transparency, empathy, and wisdom in maintaining both business success and family harmony.
What You Will Learn from the Show:
Strategies for managing family members as employees, including setting clear boundaries and expectations.The importance of communication and transparency in maintaining healthy business and personal relationships.How to handle difficult conversations and terminations with empathy and professionalism.The benefits of putting agreements in writing to avoid misunderstandings and conflicts.Tips on balancing the dual roles of being a business leader and a family member.Notable Quotes
"Putting stuff in writing, even if it's bullet points, can make a big difference in maintaining clear expectations.""As an entrepreneur, you need to separate your business role from your family role to navigate the murky waters effectively.""Family members might feel loyal to you, but it's crucial to communicate openly about their roles and the business's needs.""Sometimes, being transparent about the business's struggles can help employees understand and align with the company's situation.""Forgiveness and grace are key to maintaining healthy relationships and moving forward, both in business and family."Resources:
Email: [email protected]
Website: www.vinaligroup.com
Calendly: https://calendly.com/ruthvelez
LinkedIn: https://www.linkedin.com/in/ruthievelez/
Women Choosing Growth Resources:
Email: [email protected]
Insta: https://www.instagram.com/womenchoosinggrowth/
Website: Tina-Sue.Com
LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/
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Episode 52 - Empowering Business Growth Through Smart Investments
Summary
In this episode, Tina Sue dives into the world of investments with Trixy Castro, a seasoned investor with experience in over 50 investments. Trixy shares invaluable insights on the nuances of business investments, from understanding the real needs of your business to choosing the right type of investor. The conversation covers the importance of identifying synergies, the critical role of people in business success, and the necessity of being transparent and realistic about your business goals.
Trixy emphasizes the significance of separating the need from the challenge and being clear about what capital or resources are required to drive growth. She discusses her investment approach, which includes evaluating the potential to add value, understanding the team behind the business, and ensuring that both parties can collaborate effectively for mutual success. The episode also touches on the importance of finding the right partners and the potential pitfalls of partnerships that go awry.
What You Will Learn from the Show:
Understanding Investment Needs: How to distinguish between your business's actual needs and challenges and determine the right type of investment or investor.Evaluating Investment Opportunities: Criteria for assessing potential investments, including synergies, the ability to add value, and the readiness of the team.Importance of People in Business: The role of the team and the entrepreneur in ensuring the success of the business and the investment.Collaborative Approach to Investments: Strategies for working synergistically with investors and partners to achieve business growth.Realistic Business Planning: The necessity of being honest and realistic about your business’s potential and needs when seeking investment.Notable Quotes:
"Having someone invest in your business is invaluable because they’ll tell you what's ugly about your baby. Stomaching that feedback and deciding what to fix is crucial." – Trixy Castro"The synergies you get from an investment are invaluable. You've got two revenue sources, additional products, and market expansion." – Trixy Castro"It's not just about the product or process but the people. The right team can make or break your business." – Trixy Castro"I always ask myself, can I add value? If not, do I have the resources or connections that can?" – Trixy Castro"Transparency is key. If you're realistic about your business needs and potential, you can find the right type of capital and the right partners." – Trixy CastroGuest Resources:
Email: [email protected]
Website: https://www.trxcapfund.com
Personal Website: https://www.trixycastro.com
LinkedIn: https://www.linkedin.com/in/trixy-castro-7591a420/
Women Choosing Growth Resources:
Email: [email protected]
Insta: https://www.instagram.com/womenchoosinggrowth/
Website: Tina-Sue.Com
LinkedIn:
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Episode 51 – Beyond Balance Sheets: The Key to Business Strength
Summary:
Our very own host of Women Choosing Growth was a guest expert on The Exit. A podcast brought to you by Flippa, Because we love The Exit and because this episode was so powerful we wanted to share it with our own listeners as well. In Beyond Balance Sheets Tina Sue shares her remarkable journey in entrepreneurship. Starting with a leap of faith and learning to "build the parachute on the way down," Tina now owns multiple businesses and serves as the Strategic Finance Director at Cultivate Advisors. She shares her evolution from mastering financial literacy to successfully exiting her business, highlighting crucial aspects of financial health beyond mere profit and loss statements. Tina emphasizes the importance of future projections and cash flow management for entrepreneurs.
Tina also discusses the significance of leadership development and strategic hiring in building a successful team. She advises entrepreneurs to prioritize the quality of hires over the urgency of filling positions. Reflecting on her entrepreneurial experiences, Tina would advise her younger self to focus on strategic spending and prioritize return on investment (ROI) analysis.
A significant portion of the episode focuses on the lessons Tina has learned about financial health. She explains that many entrepreneurs get caught up in the day-to-day financials, losing sight of long-term financial planning. Tina urges business owners to pay close attention to their cash flow and future financial projections, as these are critical for sustained success. Her insights into financial literacy demonstrate how a strong grasp of financial principles can lead to better decision-making and ultimately, a more profitable business.
What You Will Learn from the Show:
The evolution from financial literacy to successful business exits.The importance of understanding financial health beyond profit and loss statements.How to focus on future projections and cash flow management.The significance of leadership development and strategic hiring.Advice on strategic spending and prioritizing ROI analysisNotable Quotes:
"Jumping from a plane and building the parachute on the way down." - Tina Moser"Understanding financial health goes beyond profit and loss statements; it's about future projections and cash flow management." - Tina Moser"Prioritize the quality of new hires over the immediacy of filling positions." - Tina Moser"Embrace strategic spending and always analyze the ROI." - Tina MoserResources:
Flippa: https://flippa.com
The Exit Podcast: https://podcasts.apple.com/us/podcast/the-exit-presented-by-flippa/id1532346146
Cultivate Advisors: https://cultivateadvisors.com/
Women Choosing Growth Podcast: https://womenchoosinggrowth.com/
Instagram: https://www.instagram.com/womenchoosinggrowth/
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Episode 50 - Celebrating Our 1 Year Anniversary and 50th Episode!
Summary
In this landmark 50th episode of "Women Choosing Growth," host Tina Sue celebrates the podcast's first anniversary and reflects on the journey so far. Tina highlights the significance of reaching this milestone, emphasizing the dedication and passion required to sustain and grow a podcast. She shares compelling statistics on podcast longevity and discusses how Women Choosing Growth stands out by consistently providing valuable content for women entrepreneurs.
Throughout the episode, Tina takes listeners on a trip down memory lane, revisiting key topics and insights from previous episodes. From self-development and mental health to leadership and sales strategies, she underscores the importance of each theme in the entrepreneurial journey. Tina also celebrates the community of women who have contributed to and benefited from the podcast, encouraging listeners to continue their growth journey with actionable advice and support.
What episode do you need most? Below is the summary of our episode categories:
Self Development & MindsetDreamcasting Your Future and Setting Goals Time Management and Prioritization Recruiting, Leadership & CultureSalesNetworkingCustomer ExperienceMarketing, Branding, StorytellingFinancial Mastery, Profit First MentalityGrowth by AcquisitionGrowing Your Enterprise ValueHaving Your Voice HeardSharing Your Story in Writing …and much moreNotable Quotes:
"It's not easy to run a podcast, but it has to be in your heart. It's about the mission." – Tina Sue"Entrepreneurship is definitely uncomfortable at times. Embrace it and grow." – Tina Sue"Celebrate your milestones and use them as a reminder of your journey and achievements." – Tina Sue"Leadership is about building a factory of level five leaders so your business continues to grow." – Tina Sue"Both parenting and leading a team require vision, patience, and a deep understanding of individual needs and motivations." – Tina SueResources:
Website: https://www.womenchoosinggrowth.com/
Personal Brand: https://tina-sue.com
Instagram: https://www.instagram.com/womenchoosinggrowth
Facebook: https://www.facebook.com/profile.php?id=100094002221633
LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/
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Episode 49 - Tina Sue | The Parallels Between Leading your Team and Parenting
Summary
In this down to earth episode of "Women Choosing Growth," host Tina Sue reminds us all of the striking similarities between leading a business team and raising a family. Drawing from her recent vacation experiences with her children, Tina emphasizes how the skills honed in parenting can be directly applied to effective business leadership. She discusses key parallels such as vision and goal-setting, patience, individualized attention, and communication, illustrating how these elements are essential in both realms. Through tangible strategies, Tina provides actionable advice on fostering independence, setting clear expectations, celebrating achievements, and leading by example, ensuring listeners can apply these insights both at home and in their professional lives.
Tina further supports her discussion with compelling statistics that highlight the significant impact of strong leadership on employee engagement, retention rates, and child development. The episode is rich with practical applications, offering listeners concrete steps to enhance their leadership skills in both parenting and business. By creating development plans, holding regular check-ins, encouraging problem-solving, and balancing discipline with flexibility, Tina guides her audience towards creating supportive and empowering environments for their children and team members alike.
Concluding with a call to action, Tina encourages her listeners to subscribe, share their experiences, and join the community of women entrepreneurs striving for growth. This episode is a powerful reminder that the leadership skills developed in personal life can be immensely beneficial in professional settings, fostering growth, and success in both areas.
What You'll Learn in this Show:
Parallels Between Parenting and Leadership: Discover how skills like vision-setting, patience, and individualized attention in parenting are crucial in business leadership.Fostering Independence: Learn strategies to encourage decision-making and confidence both in children and team members.Setting Clear Expectations: Understand the importance of clear communication and setting measurable goals in both parenting and business.Celebrating Achievements: Find out how positive reinforcement can boost morale and build self-esteem in children and employees.Leading by Example: Explore how modeling desired behaviors and values can inspire both your children and your team.Notable Quotes:
"Both roles require vision, patience, and a deep understanding of individual needs and motivations." – Tina Sue"Just as you nurture your children to grow into independent and confident adults, you can cultivate your team members to become empowered and proactive professionals." – Tina Sue"Encourage decision-making by giving them choice or asking them what they think is the best decision and ask them why." – Tina Sue"There is no room for 'because I said so.' There should not be any attitude of that in the workplace either unless you want a really bad culture to brew." – Tina Sue"By fostering independence, setting clear expectations, celebrating achievements, and leading by example, you can nurture growth in both your family and your business." – Tina SueResources:
Dream Big, Plan Bigger Planning Guide (Free) https://www.tina-sue.com/freebie-dream-big-plan-bigger
Website: https://www.womenchoosinggrowth.com/
Instagram:
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Episode 48 – Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign
Summary:
In this episode of the Women Choosing Growth podcast, Episode 48 titled "Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign," Tina Moser interviews Victoria Hajjar, a marketing expert, who shares insights on the pitfalls and solutions in social media marketing campaigns. Victoria highlights the common issue of attracting followers who do not convert into buyers and emphasizes the importance of targeting and qualifying your audience. She discusses a five-step process to revamp an underperforming campaign: auditing the campaign, involving the team, coordinating changes, segmenting the audience for tailored communication, and conducting a postmortem review. Additionally, Victoria provides resources for building a sales-focused marketing strategy and offers ways to connect with her for further guidance.
Victoria points out the excitement that comes with viral content and the surge in followers it brings. However, she underscores that these followers often do not align with the brand’s target market, leading to low conversion rates. She shares her experience of discussing this issue on LinkedIn, emphasizing the need for content that not only adds value but also filters and qualifies potential customers. By focusing on creating specific, targeted content, brands can ensure that their audience is more likely to be genuinely interested and engaged.
Victoria also expalins the practical steps of campaign improvement. She stresses the importance of a comprehensive audit to understand the customer journey and realign it with the campaign’s goals. Collaboration within the team is crucial to bring diverse perspectives and ideas into the problem-solving process. Clear communication and synchronized updates are vital to avoid disjointed efforts. By segmenting the audience based on engagement, brands can tailor their communication to address specific needs and objections. Finally, conducting a postmortem review helps in capturing learnings and refining strategies for future campaigns.
What You Will Learn from the Show:
Why followers don’t always convert into buyers and how to address this issue.The importance of targeting and qualifying your audience through specific content.A five-step process to fix underperforming marketing campaigns.The significance of team collaboration and clear communication in campaign management.How to use postmortem reviews to continuously improve marketing strategies.Notable Quotes:
"The problem is that our followers aren't necessarily buyers. They could never be buyers." – Victoria Hajjar"The content we create has to qualify our people... to filter out all the people that are not interested." – Victoria Hajjar"Reconnect with our bigger goals for the campaign or promotion and make sure that our messaging, our imagery, the journey we're bringing them on makes sense and is connected to what we're trying to accomplish." – Victoria Hajjar"Get on the same page with what changes are going to be made so we're not just making changes in little silos." – Victoria Hajjar"Segmenting our contacts by activities... to kind of turn up the heat a little bit on the promotion or campaign to help move them into action or do some objection handling." – Victoria HajjarResources:
Website: www.ugliventures.com
Instagram: https://www.instagram.com/ugliventures/
Facebook: facebook.com/AppletreeMarketing
LinkedIn:...
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Episode 47 – Why USPs (Unique Selling Propositions) Don’t Work!
Summary:
In the engaging episode "Why USPs Don’t Work" of the Women Choosing Growth podcast, Tina Moser and Chantal Cornelius explore the impact of emotional marketing and how tapping into clients' emotions can transform your business. Chantal highlights the importance of understanding the specific feelings clients associate with your service. She shares a key moment when she discovered her clients valued "certainty" over "growth," leading to a game-changing shift in her marketing that boosted satisfaction and success.
Chantal guides Tina through an exercise to pinpoint her main emotional appeal, revealing that "certainty" is Tina's strongest asset. They discuss how using words linked to certainty in all marketing materials can attract clients seeking stability and assurance. This focused strategy ensures potential clients deeply connect with the message, fostering more meaningful and successful relationships.
The episode also showcases the flexibility of this approach across different platforms like websites, LinkedIn, and networking events. Chantal offers tips on crafting compelling one-liners and content that directly address client emotions. She encourages listeners to be bold and try these techniques, highlighting the transformative power of emotional marketing in making a business stand out.
What You Will Learn from the Show:
The importance of understanding client emotions in marketing.How to find the best marketing strategy for your business.Detailed insights into five key strategies: certainty, growth, significance, connection, and contribution.Practical tips for using your chosen strategy in your marketing materials.The power of specific language to evoke desired emotional responses from clients.How to personalize marketing based on client needs and preferences.Quotes
"We're after the feelings. How do you feel? What emotions do you experience when you think about me?" - Chantal Cornelius"Research shows we make 95% of our buying decisions subconsciously, driven by emotion and then justified rationally." - Chantal Cornelius"Be brave, try it out, take the test, and I’ll send you your results... The difference it makes is phenomenal." - Chantal Cornelius"That is spot on. The emotion is having someone on their side, growing their business together." – Tina Moser"When my clients work with me, they feel clarity. I give them confidence, focus, safety, and peace of mind." - Chantal CorneliusResources:
Online survey mentioned in the episode: https://appletreeuk.com/take-the-test/
Article explaining the 5 strategies https://mailchi.mp/3b8530a6fa06/scribbles_standout
Website: https://appletreeuk.com/
YouTube: youtube.com/user/ChantalCornelius
Facebook: facebook.com/AppletreeMarketing
LinkedIn: linkedin.com/in/chantalcornelius/
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Episode 46 – 5 Steps to Master Lead Generation
Summary:
In this episode of the Women Choosing Growth podcast titled "5 Steps to Master Lead Generation Dynamics," join us as we dive into the intricacies of lead generation with Tina Moser and Karlyn Ankrom as they engage in a dynamic conversation. Together, they unveil a roadmap to attract high-quality leads in today's ever-evolving digital landscape. Karlyn's expertise blends seamlessly with Tina's seasoned perspective, offering practical strategies and insightful anecdotes that promise to revolutionize your approach to social media engagement.
In this conversation, authenticity emerges as the cornerstone of effective digital interaction, with emphasis placed on the value of genuine connections nurtured through comments, polls, and direct messages. The duo underscores the importance of clear calls-to-action (CTAs) as guiding lights amidst the noise of social media, advocating for a playful and approachable demeanor that resonates with audiences.
Through Karlyn's expert guidance, listeners are equipped with tactics for lead generation, including the strategic use of freebies and lead magnets to captivate prospects' attention. They stress the significance of consistency and adaptability in social media strategy, urging listeners to embrace experimentation and curiosity as drivers of success in the digital realm.
What You Will Learn from the Show:
The significance of authentic engagement in social media interactions.Strategies for leveraging comments, polls, and direct messages to foster genuine connections.Practical tips for crafting compelling calls-to-action (CTAs) to drive engagement.Tactics for effective lead generation, including the strategic use of freebies and lead magnets.The importance of consistency and adaptability in social media strategy for long-term success.Quotes
"Social media is not just a platform; it's a playground for authentic engagement." - Karlyn Ankrom"When the pain point is loud enough, action follows." - Karlyn Ankrom"Social media serves as an emotional outlet for users, craving genuine connections." - Karlyn Ankrom"Consistent sharing is the key; sounding like a broken record indicates you're doing it right." - Karlyn Ankrom"Have fun, be authentic, measure what matters" - Karlyn AnkromResources:
Website: ohsnapsocial.com
Instagram: instagram.com/ohsnapsocialkarlyn
Facebook: facebook.com/ohsnapsocial
LinkedIn: linkedin.com/in/karlynankrom
Youtube: youtube.com/@ohsnapsocial
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Episode 45 – Taking Your Product Business to $50 Million
Summary:
In this engaging episode of the Women Choosing Growth podcast titled "Taking Your Product Business to $50 Million," hosted by Tina Sue and featuring guest speaker Marnie Rabinovitch Consky, founder and CEO of Thigh Society, listeners gain deep insights into the essential strategies for managing a successful product-based business. Marnie shares her remarkable entrepreneurial journey and emphasizes the importance of understanding your true customers and delivering what they genuinely need, rather than endlessly expanding product lines.
Drawing from her extensive experience in bootstrapping Thigh Society to over $20 million in sales, Marnie provides practical advice on key areas such as pricing, shipping costs, and the critical role of direct response marketing. Her discussion underscores the value of staying focused on your core product and customer needs, avoiding the distractions of shiny object syndrome in the business landscape.
Throughout the episode, Marnie and Tina explore the challenges and successes in building a niche product brand, offering listeners actionable strategies and inspiring stories that highlight the importance of persistence, clear vision, and strategic financial planning.
What You'll Learn in this Show:
Marnie’s entrepreneurial journey from idea inception to a $20 million business.The importance of knowing your true customer and sticking to your niche.Key strategies for pricing and managing shipping costs effectively.The role of direct response marketing in driving sales for product businesses.Practical tips for avoiding shiny object syndrome and staying focused.Insights into building a successful product-based business without external funding.Quotes:
"Businesses don't need more products; they just need to know their true customer and provide what that customer wants. Less is more." – Marnie Rabinovitch Consky"How you price your product is really important because marketing costs are a significant part of your budget." – Marnie Rabinovitch Consky"You have to get down to the basics of direct response marketing, which means eliciting a response in the form of a click." – Marnie Rabinovitch Consky"Stay true to yourself. Define what you want out of your business, whether it's time freedom, location freedom, or financial freedom." – Marnie Rabinovitch ConskyResources:
Website: https://www.thighsociety.com/collections/all
Instagram: https://www.instagram.com/marnieconsky/
https://www.instagram.com/thighsociety/
LinkedIn: https://www.linkedin.com/in/marnieconsky/
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Episode 44 – Unlock the Secrets to Genuine Networking
Summary:
In this dynamic episode of the Women Choosing Growth podcast titled "Unlock the Secrets to Genuine Networking," hosted by Tina Moser and featuring guest speaker Sarah Gemmell, listeners are offered an in-depth exploration of strategic networking and referral generation. Known as the Queen of Networking, Sarah shares her unique journey from a psychology and counseling background to becoming a successful entrepreneur, leveraging networking to drive business growth.
Sarah discusses her transition from working in the social services sector to embracing fitness and ultimately finding her true calling in networking. Throughout the episode, she emphasizes the importance of having the right intentions, crafting effective messaging, and nurturing relationships to make networking a powerful tool for business success.
Listeners will gain valuable insights into avoiding common networking pitfalls and learn actionable strategies for building meaningful connections that lead to tangible business results. The conversation is filled with practical advice, making it an essential listen for anyone looking to enhance their networking skills and business growth strategies.
What Will You Learn from the Show:
The Power of Intentionality: Gain insights into how intentional networking can be a catalyst for business growth, understanding the difference between strategic connections and superficial interactions.Building Lasting Relationships: Learn techniques for nurturing genuine relationships that go beyond transactional networking, discovering how authenticity can foster trust and collaboration.Navigating Networking Challenges: Identify common networking pitfalls and learn strategies to overcome them, equipping yourself with the tools to navigate networking events with confidence and purpose.Effective Communication: Understand the importance of clear messaging and active listening in building meaningful connections, and learning to articulate your value proposition authentically.Strategic Networking: Discover strategies for identifying and connecting with key influencers and mentors who can offer valuable insights and support on your entrepreneurial journey.Personal Growth: Explore how stepping out of your comfort zone and embracing networking opportunities can lead to personal and professional growth, cultivating resilience and adaptability in the face of challenges.Quotes:
"Networking is about creating relationships, not just collecting business cards." – Sarah Gemmell"Give more than you expect to receive." – Sarah Gemmell"Be yourself; people connect with authenticity." – Sarah Gemmell"Clear messaging is key; know what you want and communicate it effectively." – Sarah Gemmell"Connect with influencers who align with your values and vision for long-term growth." – Sarah Gemmell"Embrace discomfort; that's where growth happens." – Sarah GemmellResources:
Website: https://sarahjeanco.com/
Instagram: https://www.instagram.com/sarahgemmell_/#
Freebie: https://www.sarahjeanco.com/checklist
Free Networking Community: https://www.facebook.com/groups/962114247995594
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Episode 43 – Jen Cochrane | Is it Time to Spend Money?
Summary:
In this enlightening episode of the Women Choosing Growth podcast titled "Is it Time to Spend Money?" hosted by Tina Sue and featuring guest speaker Jen Cochrane, co-founder and CEO of Gifted Travel Network, listeners are treated to a deep dive into the intricacies of strategic decision-making in business. Drawing from her extensive experience transitioning from a corporate executive to a leading figure in the travel industry, Jen shares invaluable insights on when to invest and when to exercise caution in spending, particularly focusing on financial planning aligned with broader strategic objectives.
The conversation unfolds organically as Jen dives into the nuances of entrepreneurship, emphasizing the importance of pushing beyond comfort zones to foster growth. She articulates the significance of having a clear vision, coupled with a deliberate and systematic approach to financial planning. Throughout the discussion, Jen offers practical advice and actionable strategies for entrepreneurs navigating the challenges of building and sustaining successful businesses in today's ever-evolving landscape.
As Tina Sue and Jen explore various facets of business growth, from the role of technology in enhancing efficiency to the criticality of hiring and team building, listeners are treated to a wealth of knowledge distilled from Jen's remarkable journey and entrepreneurial acumen. The episode resonates with inspiring anecdotes, insightful reflections, and actionable takeaways, making it a must-listen for aspiring entrepreneurs and seasoned business leaders alike.
What You'll Learn in this Show:
Jen's remarkable journey from corporate executive to travel industry expert.
The critical role of strategic decision-making in fostering business growth.
Insights on when to invest and when to exercise caution in spending.
Strategies for crafting a financial plan that aligns with strategic goals.
Practical advice for entrepreneurs on building and sustaining successful businesses.
The impact of mindset, risk-taking, and adaptability on entrepreneurial success.
Quotes:
"People need to be pushed out of their comfort zone because if you want to keep growing, you have to hire ahead of growth." – Jen Chochrane"Before you invest, start with a big picture and make sure that you're clear on your vision." – Tina Sue"Putting it down on paper usually makes it happen in some way." – Jen Chochrane"Success is freedom, fulfillment, and financial satisfaction; profitability alone is not success." – Jen Chochrane"Technology is essential for efficiency, competitiveness, and risk management in today's business environment." – Jen Chochrane"You don't always have to be the first to market with new technology; sometimes it's better to let it play out and see which one wins over the industry." – Jen ChochraneResources:
Jen Cochrane LinkedIn: https://www.linkedin.com/in/jennifercochrane/
Gifted Travel Network Website: https://www.giftedtravelnetwork.com/
TO BE A GUEST ON OUR SHOW: https://forms.gle/kMkiQfM1Les4nNUz8
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Summary:
In a riveting exchange on the Women Choosing Growth Podcast, Tina Sue engages in a transformative conversation with Kortney Murray, CEO and founder of Coastal Kapital. Through Kortney's captivating narrative, listeners are invited into the world of finance, where her journey from fashion enthusiast to finance maven serves as a beacon of inspiration. With anecdotes ranging from shop class mishaps to navigating the intricacies of heavy equipment sales and mortgages, Kortney's story underscores the resilience and determination required for entrepreneurial success.
As the discussion unfolds, Kortney sheds light on the unique challenges faced by women in accessing financing for business growth. With a focus on financial literacy, Kortney emphasizes the critical importance of understanding credit, exploring diverse financing options, and effectively managing personal and business finances. Through her insights, listeners gain a deeper appreciation for the human-centric approach to lending advocated by Coastal Kapital, where the story behind each business holds equal weight to financial metrics.
Throughout the episode, Kortney's vision for empowering women entrepreneurs shines brightly, offering a diverse array of tailored financing solutions through Coastal Kapital. By prioritizing collaboration and strategic planning, Kortney equips listeners with the tools and knowledge needed to navigate the complex landscape of entrepreneurship successfully. As the conversation concludes, Tina Sue and Kortney leave listeners inspired to embrace financial education, leverage alternative financing avenues, and embark on a journey toward sustainable growth and prosperity.
What you’ll learn in this Show:
The pivotal role of financial literacy in entrepreneurial success.Strategies for overcoming financing challenges and accessing capital.The importance of alternative financing options for business growth.How collaboration can empower women in business.Practical tips for building business credit and managing finances.Inspirational stories showcasing resilience and determination in entrepreneurship.Quotes:
"You can't grow without OPM - other people's money." – Kortney Murray"The human factor is essential in lending decisions. We prioritize understanding the story behind each business." – Kortney Murray"Collaboration is the new currency. Together, we can uplift and empower women in business." – Kortney Murray"Financial literacy is the foundation for strategic growth and success in entrepreneurship." – Kortney MurrayResources:
Website for Coastal Kapital: https://coastalkapital.com/
Kortney’s Personal Web: https://www.kortneymurray.com/
LinkedIn: https://www.linkedin.com/in/kortneybmurray/
Instagram: https://www.instagram.com/kaoskort/
Women Gone WIld Book: https://www.wgwbook.com/
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In this episode of Women Choosing Growth Podcast Tina Sue hosts a meaningful discussion with Allison Lacoursiere, a renowned professional coach specializing in leadership and worthiness, who dives into the multifaceted aspects of self-worth and its implications for personal and professional success. Throughout the discussion, Allison intricately unpacks the four crucial steps towards achieving self-empowerment: knowing oneself, accepting oneself, honoring oneself, and loving oneself. Each step is illuminated with insightful anecdotes and practical advice, empowering listeners to embark on a journey of self-discovery and growth.
Furthermore, Allison sheds light on the pervasive societal and generational influences that often undermine women's confidence and self-worth. With empathy and understanding, she offers tangible solutions and resources, including her transformative group coaching program, "Clearly Worthy," tailored to support women in overcoming self-limiting beliefs and reclaiming their inherent worth.
By jumping into this enriching dialogue, listeners are not only equipped with actionable strategies for fostering self-worth but also inspired to cultivate a deep sense of self-compassion and authenticity in all aspects of their lives. Allison's profound insights serve as a guiding beacon, illuminating the path towards a more fulfilling and purpose-driven existence.
What you’ll learn in this Show:
The importance of understanding and embracing your desires, needs, and values.How to accept all aspects of yourself, including strengths, weaknesses, and mistakes, without judgement.Strategies for setting boundaries, prioritizing well-being, and confidently asserting needs and desires.Cultivating self-love and appreciation independent of external validation.Recognizing and overcoming societal and generational influences on self-worth.Opportunities for support and growth through group coaching programs like "Clearly Worthy."Quotes:
"Know Yourself: Take the time to understand your desires, needs, and values as an individual." - Allison Lacoursiere"Accept Yourself: Embrace all aspects of yourself, including your strengths, weaknesses, and mistakes, without judgement." - Allison Lacoursiere"Honor Yourself: Set boundaries, prioritize your well-being, and assert your needs and desires confidently." - Allison Lacoursiere"Love Yourself: Cultivate a deep sense of self-love and appreciation, recognizing your inherent worthiness independent of external achievements or validation." - Allison LacoursiereResources:
Website: https://www.yourclearalignercoach.com/about-me
LinkedIn: https://www.linkedin.com/in/allison-lacoursiere-32789680/
Instagram: https://www.instagram.com/yourclearalignercoach/
Permission to be Powerful Book: https://www.amazon.com/Permission-Powerful-Playing-Desires-Fullness-ebook/dp/B0CMBCNWWX/ref=sr_1_1?crid=1E9EKJ6MCNP7S&keywords=permission+to+be+powerful&qid=1704375427&sprefix=permission+to+be+powerful%2Caps%2C116&sr=8-1
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Summary:
In this episode of Women Choosing Growth Podcast, Tina Sue hosts a compelling discussion with Heather Cox, co-founder of Certify My Company, on the pivotal topic of diversifying revenue streams through business certifications. Cox shares invaluable insights into the significance of certifications in supplier diversity programs, emphasizing their role in establishing credibility and trust. She highlights that certifications go beyond mere titles, serving as essential tools for accessing opportunities and expanding client bases.
Throughout the conversation, Cox outlines the process of becoming certified, stressing the importance of accurate documentation and the utilization of expert assistance. She also emphasizes the matchmaking aspect of certifications, underscoring the importance of partnering with corporations that prioritize supplier diversity.
Cox discusses the tangible benefits of supplier diversity programs, citing studies that demonstrate significant returns on investment. She also highlights the role of certifications in fostering lasting client relationships and promoting the growth of women-owned and minority-owned businesses.
Drawing on examples from well-known brands like Walmart, Target, and Ulta, Cox emphasizes the need for businesses to understand their specific goals and reach out to experts like Certify My Company for guidance. She positions Certify My Company as a supportive partner in navigating the complexities of supplier diversity and certification processes.
What you’ll learn in this Show:
The significance of business certifications in diversifying revenue streams.The role of certifications in gaining access to opportunities and expanding client base.The importance of supplier diversity programs and their impact on business profitability. Examples of well-known brands and corporations that actively support supplier diversity.The process of becoming certified and the benefits of partnering with corporations that value supplier diversity.Quotes:
"This one's diversity certified it just tipped the scales in your favor." - Heather Cox
"Diverse suppliers. Everyone gets why you have to have a diversified customer base. If you're like I'm only selling to blonde hair blue eyed people. Okay, that's a very small percentage, right? You want to have as many customers and clients that you can sell to." - Heather Cox
“You're gonna have to do the best thing for the company you work for, that's just the way it is right? So these corporations are slowly coming on board. Do all of them have it? Approximately 97% of the fortune 1000 have a program. Are they all good? Nope can they all both ah hundred and three." - Heather Cox
Resources:
Website: https://www.certifymycompany.org/
Twitter: https://twitter.com/CertifyMyCo
Facebook: https://web.facebook.com/Certifymyco/?_rdc=1&_rdr
LinkedIn: https://www.linkedin.com/company/certify-my-company/
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Summary:
In this episode of Women Choosing Growth, hosted by Tina Sue, dives into the differences between growth mode and scaling mode for businesses. Tina emphasizes the importance of understanding when to adopt each approach and highlights the key components of each. Growth mode involves linear expansion by replicating existing business models, with resources allocated towards sales, market share, and increasing productivity or service delivery. On the other hand, scaling mode focuses on leveraging technology and systems to exponentially increase productivity, optimize processes, and expand reach beyond geographic limits.
Tina provides examples to illustrate the differences, such as opening new physical locations in growth mode versus developing an online ordering system in scaling mode. Additionally, she warns about the five biggest pitfalls when in scaling mode, including the lack of a clear strategy, insufficient financial planning, neglecting to invest in talent, overexpansion, and ignoring customer feedback.
Furthermore, Tina stresses the importance of having a clear strategy for scaling, outlining goals, targets, and expansion strategies, and highlights the need for sufficient financial planning to account for expenses before reaping rewards. She also emphasizes the significance of investing in talent and not attempting to scale too quickly, which may lead to instability and jeopardize the business. Tina underscores the value of actively seeking and heeding customer and team member feedback to ensure the maintenance of quality and successful scaling. She offers a free downloadable worksheet to help businesses build their 5 and 10-year plans, encouraging listeners to envision and plan beyond their perceived limits.
What you’ll learn in this Show:
The distinction between growth mode and scaling mode in business development.The five biggest pitfalls encountered by businesses in scaling mode, including the lack of a clear strategy, insufficient financial planning, neglecting to invest in talent, overexpansion, and ignoring customer feedback.The importance of having a clear strategy and well-defined plan for scaling, including outlining goals, expansion strategies, and financial considerations.The significance of understanding the difference between growth in exponential matters versus linear growth, and how resources are allocated differently in each mode.The emphasis on leveraging technology and systems to increase productivity and efficiency in scaling mode, as well as the shift from physical expansion to optimizing and automating processes.The need to invest in top talent and the potential consequences of neglecting to do so in scaling mode.The potential risks of overexpansion and the importance of strategic planning and control in scaling mode.The value of customer and team feedback in ensuring the success and sustainability of scaling effortsQuotes:
"Expansion is usually linear and involves replicating existing business models. Resources are usually allocated towards sales and market share." – Tina Sue
"Scaling mode emphasizes leveraging technology and systems to increase productivity and efficiency, focusing on exponential growth rather than linear growth." – Tina Sue
"Neglecting to invest appropriately in the right talent can hinder scaling efforts, as it requires people who already possess the necessary skills and experience." – Tina Sue
Resources:
Website:
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