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In this episode Daniel openly discusses how he deals with imposter syndrome, how it affects his life and career, how he gets comfortable with being uncomfortable and how he became the successful SEO that he is today. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.
Who is Daniel Cheung
Daniel is a coffee-loving SEO nerd who landed in SEO by accident. Three and a half years later, he is amazed that he can earn a 6-figure salary that would usually require a university degree and 5+ years of experience. Starting as a junior and working his way up to SEO team lead at Prosperity Media, Daniel is testament that you don't need to be the smartest person in the room. Outside of work, Daniel walks his dog (Mungchi) and produces a podcast called Make SEO Simple Again.
🧡 Many thanks to Daniel for sharing his story with us.
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot
WorkinSEO Twitter: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Daniel Cheung
Follow Daniel on Twitter: https://twitter.com/danielkcheung
Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielkcheung/
Listen to Daniel’s new podcast - he is a podcast host - Dreading Sundays: https://www.danielkcheung.com.au/dreading-sundays/
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Christina, also known as Tina, started as a SEO manager at Dafiti and later implemented the digital fundraising strategy at UNICEF Mexico. Since 2017 she is an SEO consultant, focusing on website audits, technical SEO and e-Commerce. Tina has been very successful working remotely with clients around the world (B2C and B2B) and as a SEO professor. More recently, she started a new SEO position. She co-founded Latinas en SEO, a community that seeks to close the gender gap in the region, to promote and empower women to work in SEO.
🧡 Many thanks to Tina for sharing her experience with us.
Full transcript available: https://workinseo.com/blog
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot
WorkinSEO Twitter: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Tina Ehrensberger
Follow Tina on Twitter: https://twitter.com/consultinamx
Follow Tina on LinkedIn: https://www.linkedin.com/in/christina-ehrensberger/
Check Tina’s Website: https://consultina.com.mx/
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Nadia, an SEO consultant based in Switzerland, discusses issues that arise during a project due to unsettled client expectations, confusion around SEO progress and timelines, taking the lead on SEO actions and priorities, and communicating with the tech team. Nadia shares what she learned from real project experiences - good and bad.
Who is Nadia Mojahed?
Nadia Mojahed is a Digital SEO Consultant based in Geneva, Switzerland. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
🧡 Many thanks to Nadia for sharing her experience with us.
Full transcript available: https://workinseo.com/blog/podcast-nadia-mojahed
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot
WorkinSEO Twitter: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Nadia Mojahed
Follow Nadia on Twitter: https://twitter.com/SeoTransformer
Follow Nadia on LinkedIn: https://www.linkedin.com/in/nadiamojahed/
Check Nadia’s SEO consultancy website: https://seotransformer.com/
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Gus had a desire to leave abroad for a short period of time - and did not plan to never return! He didn't want to stay far from Brazil for too long, because he was just starting to build a professional network. Little did he know that he would not go back. From Argentina, to Amsterdam, to Dublin. Over this experience Gus learned to be vocal about what he wanted.
Every single big move he has done in SEO happened because he told people the direction he wanted it to go. Good things happen when you share your dreams and aspirations!
Who is Gus Pelogia?
Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal and Disney.
In SEO since 2011, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.
Prior to SEO, he graduated as a journalist at Faculdade Cásper Líbero and worked for some of the biggest entertainment media outlets in Brazil such as MTV, Terra and R7.
🧡 Many thanks to Gus for sharing his story with us.
Full transcript available: https://workinseo.com/blog/podcast-gus-pelogia
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot
WorkinSEO Twitter: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Gus Pelogia
Follow Gus on Twitter: https://twitter.com/pelogia
Follow Gus on LinkedIn: https://www.linkedin.com/in/gpelogia/
Gus’s website: https://www.pelogia.it
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What does it take to work as in-house SEO? How to find in-house allies to get SEO strategies implemented?
Ellie, an SEO specialist based on Argentina, shares her story with us about her time working in Naranja Bank in Argentina.
Who is Ellie Ferrari?
Ellie is a geek of Digital Marketing and SEO in particular. She loves the internet and working on digital projects with distributed teams integrated by people from all over the world and from varied cultures and languages. She loves being alive and learning new things all the time. Her curiosity has no limits and almost nothing scares her. She often gets what she sets out to do. She doesn't promise what she can't deliver, which is why her response is often the typical SEO answer: "It depends."
🧡 Many thanks to Ellie for sharing her story with us.
Full transcript available: https://workinseo.com/blog/podcast-ellie-ferrari
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot
WorkinSEO Twitter: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Ellie Ferrari
Follow Ellie on Twitter: https://twitter.com/ellie_ffe
Follow Ellie on LinkedIn: https://www.linkedin.com/in/elisaferrari/
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How to find your place in the SEO industry? There's a place for everyone and it becomes a game of finding out where we fit in. Christina, an SEO consultant based in the USA, will guide you to ask yourself 10 questions. You'll learn more about who you are, find your niche, make a difference, and earn the money you want and deserve.
You will learn that all our paths are different, yet valuable and meaningful. We're all just trying to figure it out. There is no right or wrong way to carve your path. The goal is for young SEOs to feel more confident in their decision making and accept the uncomfortable situations that they will inevitably experience.
Download the 10 questions to answer the 10 questions yourself: https://www.mediasesh.com/seo-path/
Who is Christina Levasseur?
Christina is an SEO consultant and the founder of MediaSesh. She has been in the SEO industry since 2009, first working in corporate for a decade, supporting well-known personalities and Fortune 500 companies, before starting her own SEO consulting firm.
She has helped companies of all sizes to improve their online visibility and get found by their customers on search engines. She also conducts SEO trainings and webinars for clients located around the country, which empowers business owners and marketers to make valuable next step decisions based on data.
🧡 Many thanks to Christina for sharing her experience with us.
Full transcript available: https://workinseo.com/blog/podcast-christina-levasseur
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot
WorkinSEO Twitter: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Christina Levasseur
Follow Christina on Twitter: https://twitter.com/cbrodzky
Follow Christina on LinkedIn: https://www.linkedin.com/in/cbrodzky/
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This is the story of a woman who always envisioned herself running a company but never starting one. “I’m a reluctant company founder” Nerissa planned to acquire a company that was having some challenges and be able to turn it around successfully and run it very well. Today OneEpiphany is a successful 10+ years old consulting company. The hardest thing you could ever do is start your own business.
Nerissa Marbury is founder and president of One Epiphany, LLC, a digital marketing and operations consulting company. Nerissa helps clients amplify and share their message so they can connect with the ideal clients and grow their business.
Full transcript available on: https://workinseo.com/blog
🧡 Many thanks to our guest for sharing her experience with us.
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
*Useful links*
Podcast Page: https://anchor.fm/workinseo
Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Nerissa Marbury
Learn more about OneEpiphany: https://one-epiphany.com/
Follow Nerissa on Twitter: https://twitter.com/OneEpiphany
Follow Nerissa on LinkedIn: https://www.linkedin.com/in/nerissamarbury/
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Have you ever considered working on the road? Being a digital nomad is easier than what you expect. In this podcast, Melissa shares her experience and her tips to make sure that you are all set to go on the road.
Melissa is a digital marketing strategist with a passion for technology and travel. She coaches her partners to connect with their audience through content optimization, to retain more loyal visitors, create brand ambassadors, and increase conversion goals.
Full transcript available on: https://workinseo.com/blog
🧡 Many thanks to Melissa for sharing her experience with us.
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Melissa Popp
Follow Melissa on Twitter: https://twitter.com/poppupwriter
Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissapopp/
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SEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss content marketing and working as a content marketer. You will learn what it takes to work as a Content Marketer and have a unique sneak peek into Daisy’s daily life.
Daisy is a Content marketer using SEO, audience research, & strategy to help clients create enticing content for bots and humans. She is also a truly inspiring human. It was a pleasure to interview her.
Full transcript available on: https://workinseo.com/blog
🧡 Many thanks to Daisy for sharing her experience with us.
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Dais-ree Quaker
Follow Daisy on Twitter: https://twitter.com/daisyquaker
Follow Daisy on LinkedIn: https://www.linkedin.com/in/daisyquaker/
Hire Daisy: https://www.hiredaisy.com
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SEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss external linking and working as an outreach specialist. You will learn what it takes to be an outreach specialist and what working as an outreach specialist can look like.
Heba Said is a Senior SEO Specialist & Consultant. Heba is not only a brilliant SEO, she also gives back to the community by being a workshop facilitator for the #IamRemarkable program (a program which we totally recommend).
Full transcript available on: https://workinseo.com/blog
🧡 Many thanks to Heba for sharing her experience with us.
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Heba Said
Follow Heba on Twitter: https://twitter.com/HebaSaidSEO
Follow Heba on LinkedIn: https://www.linkedin.com/in/hebasaid/
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Nearly a third of people are bullied at work, this number is higher for women and it gets worse in male dominated environments such as tech and financial services. Our guest, Victoria Olsina, shares her experience with us. She gives tips and advice - such as journaling - if you face bullying or harassment at your workplace.
Victoria Olsina is an SEO consultant specialised in FinTech, SEO Speaker - and a comedian. Originally from Argentina, she is an seasoned SEO consultant and bilingual conference speaker (English and Spanish), with over 10 -years of experience across 3 continents, and has worked for global brands.
Note from the podcast host: It is a podcast I wish I did not have to record. Victoria is impressive, resilient and brilliant. I am sorry that she, and many others, face a similar situation. As you will see, my job as a podcast host was uneasy. Sometimes, I don’t know what to say. However, I don’t want to shy away from important topics only because they make me sad or uncomfortable. It is an essential topic. I hope you will find understanding as a witness and support as human. You are not alone. We will keep talking about important subjects and do what we can so that it stops.
🧡 Many thanks to Victoria for sharing her experience with us.
Full transcript available on: https://workinseo.com/blog
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful links
Podcast Anchor Page: https://anchor.fm/workinseo
Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Victoria Olsina
Follow Victoria on Twitter: https://twitter.com/victoria_olsina
Follow Victoria on LinkedIn: https://www.linkedin.com/in/victoriaolsina/
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What kind of challenges does a SEO face and solve when working for a Publisher? What is News SEO? How is it like to work with journalists and in a newsroom. With this podcast episode, you will have an idea of if you want to work for a News Website and how to take the next step to towards this goal.
Tobias Willmann is Head of SEO at the Blick Group. Blick is a Swiss daily newspaper, published by Ringier in Zürich. Blick probably runs the biggest Newsroom in Switzerland. SEO/Organic traffic is the second biggest traffic source for blick.ch and an important source to reach diverse target groups.
🧡 Many thanks to Tobias for sharing her experience with us.
Full transcript available: https://workinseo.com/blog/podcast-tobias-willmann
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Tobias Willmann
Follow Tobias on Twitter: https://twitter.com/tobias_willmann
Follow Tobias on LinkedIn: https://www.linkedin.com/in/tobiaswillmann/
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Keeping uptodate with trends and Google news can be confusing and overwhelming, especially at the beginning of a SEO career. Listen to a genuine story of what it is like to navigate trends in SEO. Amruta was so kind as to offer us one hour of her time to answer our questions.
Amruta Khemnar is experienced both in SEO and Business Management. Amruta is an active member of the SEO community. She regularly shares her knowledge as a webinar guest. When we interviewed Amruta, she was working at Merkle Sokrati-Dentsu, a famous agency in India.
🧡 Many thanks to Amruta for sharing her experience with us.
Full transcript available: https://workinseo.com/blog/podcast-amruta-khemnar
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with our podcast guest, Amruta Khemnar
Follow Amruta on Twitter: https://twitter.com/Amruta547
Follow Amruta on LinkedIn: linkedin.com/in/amruta-khemnar/
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Listen to a genuine story of what it is like to navigate a SEO career at age 60 and start new projects. If you are thinking about pivoting your career to do more SEO, like Brenda did, you will be inspired by Brenda.
Brenda Malone is a SEO Technical and WebDev Specialist. Brenda is one of the most active members of the Women in Tech SEO community. She consistently answers questions, especially technical ones.
If you are thirty/forty something like Isaline, the podcast host, you will understand what it’s like for Brenda to navigate an industry that is - quite unfairly - rather young. And if you are an HR team, you will hear about what kind of - most needed - balance someone like Brenda can bring to a team.
🧡 Many thanks to Brenda for sharing her experience with us.
Full transcript available: https://workinseo.com/blog/podcast-brenda-malone
Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.
Useful linksPodcast Anchor Page: https://anchor.fm/workinseo
Isaline’s, podcast host, Twitter page: https://twitter.com/isaline_margot
WorkinSEO Twitter page: https://twitter.com/WorkInSEO
Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo
Getting in touch with Brenda Malone
Follow Brenda on Twitter: https://twitter.com/_brendamalone
Follow Brenda on LinkedIn: https://www.linkedin.com/in/brendaleemalone/
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To launch the podcast, Isaline, Work in SEO podcast host, is answering questions as a guest. Isaline discusses her path in SEO from digital marketing, the challenges she faced, what she was scared of when she started her SEO consultancy Pilea.ch and why she wanted to launch the work in SEO podcast.
Listen to a genuine story of what it is like to navigate a SEO career and start new projects.
Full transcript available: https://workinseo.com/podcast
Follow Isaline on Twitter: https://twitter.com/isaline_margot
