Episodes
-
Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event. I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… The Script… Intro Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event. I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… David Graham Live interview… America’s Cup Preliminary Event in Jeddah In the interests of disclosure, […]
The post The America’s Cup in Jeddah appeared first on Yacht Business.
-
In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind. Show Notes & Bookmarks The phrase “There is no such thing as bad weather, only bad clothing” is often attributed to the Norwegian saying, “Det finnes ikke dårlig vær, bare dårlig klær.” This saying reflects the Scandinavian approach to dealing with challenging weather conditions. In regions with cold climates like Norway, Sweden, and other Nordic countries, people emphasize the importance of proper clothing to stay comfortable and safe in various weather conditions. It encourages individuals to be prepared and properly dressed for the weather, rather than simply avoiding or complaining about it. ChatGPT – What do you think?
The post Musto’s Marketing Man – Nick Houchin appeared first on Yacht Business.
-
Missing episodes?
-
In this episode of the Yacht Business Podcast, recorded at the Sydney Boat Show, host David Fuller explores disruptive technology, innovation, and the state of sustainability in the boating industry. The Boating Industry Association introduced the inaugural Sustainability award, won by Go Boat. However, sustainable boating examples were scarce, with Eyachts’ RAND range being a standout. Interviews with Ross Turner and Peter Hrones from Carbon Yachts shed light on market trends and the game-changing fully foiling Candela boats. David Meehan from Mercury discussed the smaller, outboard engine boats. The Boat Show also featured a ‘Sailing and paddling’ showcase with interviews by Nic Douglas. Bookmarks & Show Notes
The post Sustainability in Sydney appeared first on Yacht Business.
-
An interview with Neil Patchett from the Australian Boating Industry Association about the Sydney International Boat Show (3rd – 6th August, 2023) In this episode of the Yacht Business Podcast, we preview the Sydney Boat Show. We talk about the state of the industry in Australia post-pandemic and look at efforts to make boating more sustainable. We also get into why getting out on the water makes us feel good and the benefits for society. Bookmarks & Show Notes
The post Sydney Boat Show Preview appeared first on Yacht Business.
-
In this episode, I travel to Dubai for the Middle East Yachting Conference and the Dubai International Boat Show. The world order is changing and things are moving. Can the Middle East be a rival to the Caribbean for superyachts during the northern hemisphere winter and can the regulations be changed to make yachting a key component of the economy? Bookmarks & Show Notes
The post Middle East Yachting Conference & Dubai Boat Show appeared first on Yacht Business.
-
In this episode of the Yacht Business podcast, I speak with Gerben Visser and Keegan Leslie from Aquator Marine, an app designed to help with the management of large yachts. Then a bonus segment from the Pilote Podcast about using VR and AR for displaying and selling yachts. Show Notes & Bookmarks
The post Yacht Management with Aquator Marine appeared first on Yacht Business.
-
This is the Yacht Business Podcast – I’m your host David Fuller. In this episode we talk to a software entreprener mixing wearables with watersports. In this episode I am joined by Gabriella Hernandez who is Co-founder and CMO of KANARA Sportech. Kanara is an app which is designed to help kite surfers and paddleboarders and sailors keep track of their data and share their sport with others. Bookmarks & Shownotes
The post Tracking Kanara With Gaby Hernandez appeared first on Yacht Business.
-
Welcome to the Yacht Business podcast – I’m your host, David Fuller.In this episode, we take a look at the first ever SailGP event in Dubai, the fan experience, the challenges of running an event in a new market and a new environment and we talk to Tod Reynolds, director of Web3 strategy for SailGP. about the DAO based team owned by fans.
The post SailGP Heats Up in Dubai appeared first on Yacht Business.
-
James Pleasance – Executive Director of the World Match Racing Tour talks about where match racing sits in the wider sailing world and new initiatives to provide access and increase diversity in the sport. Bookmarks, Shownotes & Further Reading
The post James Pleasance – Match Points appeared first on Yacht Business.
-
In this crossover episode I chat with Justin Chisholm. Justin a sailing journalist and host of the Yacht Racing Podcast. We discuss the way technology has impacted the sport of sailing from a media and communications point of view and what might happen next… 01:00 – Justin Chisholm is host of The Yacht Racing Podcast 01:22 – David Fuller also created Yacht Sponsorship 03:23 – How will Web3 technologies impact the marine industry? 04:16 – ‘The Metaverse’ was coined by author Neal Stephenson in a cyberpunk novel called ‘Snow Crash’. He is now building his own version of the metaverse. 07:38 – How will weather work in the Metaverse? Whether there will be weather at all? 07:59 – European Digital Twin of the Ocean – The European Digital Twin Ocean’s ambition is to make ocean knowledge readily available to citizens, entrepreneurs, scientists and policy-makers by providing them with an innovative set of user-driven, interactive and visualisation tools. 11:12 – Check out our ‘Yachts for Science’ episode… 23:29 – The business models have changed. Through services like Patreon and pay-walls becoming more popular. The ‘content creator’ economy is also something that Web3 is looking to address, with creators getting a larger […]
The post Justin Chisholm, New Media Explorer appeared first on Yacht Business.
