Episodes
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Centering your values when you set goals can help you create a sustainable, inspiring business. In this episode, you'll hear some of the structures I use personally to move forward in my business without compromising my principles.
Episode Highlights:
03:01 Finding the Sweet Spot: Logic & Intuition in Goal Setting
06:03 Why Knowing Your Values is Key for Choosing the right Goals
7:01 Values Check In Ritual
11:53 Goal Setting Step-by-step
12:33 Stuck in a Rut? Try This Unexpected Brainstorming Trick
14:15 From Dream to Reality: Scheduling Your Goals for Success
17:39 Goal-Setting Inspiration: Real-World Examples to Get You Started
24:19 How to Evaluate & Refine Your Goals
Links & Resources
Join the Yoga Teacher Resource Facebook Group
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Book Recommendations
The Artist’s Way
The 12 Week Year
Tag @yoga.teacher.resource on Instagram to celebrate your accomplishments!
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This episode from 2019 was inspired by a facebook post I made on the Yoga Teacher Resource Facebook Group. I was having my own moment of doubt and decided to share in order to help normalize the experience for other teachers. The response was overwhelming! That post has gotten the most comments in the group so far. It made me realize that there is a need for yoga teachers to hear that they are not alone when they doubt and to understand where the doubt comes from and what to do about it.
HighlightsWhy self-doubt is getting more and more prevalent among yoga teachersThe positive aspects of impostor syndromeWhat to focus on in your teaching during moments of doubtMy personal process for self-care when I experience doubt -
Missing episodes?
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Yoga is a system of moral philosophy that has long been overlooked by Western scholars and appropriated by the fitness industry. Dr. Shyam Ranganathan, author of Yoga: Anticolonial Philosophy provides context for the dissonance between modern yoga and its roots. We discuss how to frame yoga practice authentically, how philosophy is the unifying force between varied practices, and why decolonization requires embracing discomfort.
EPISODE HIGHLIGHTS:
00:00 Yoga and personal agency
05:53 The role of philosophy in understanding yoga
09:52 Challenges and rewards of yoga practice
15:34 The problem of modern yoga
22:15 Defining colonialism, philosophy, and ethics
26:12 Understanding Yoga: Capital Y vs. Small Y
28:27 Why embracing dissonance is key for decolonization
29:14 Philosophy's role in decolonization
31:26 The physical and emotional impact of philosophy
40:53 Teaching yoga in a capitalist society
46:32 Conclusion and further resources
EPISODE LINKS & RESOURCES:
Yoga Philosophy
Book: Yoga: Anticolonial Philosophy
Yoga: Anticolonial Philosophy Study Group
Follow Dr. Shyam Ranganathan on Instagram @yogaphilosophy_com
Follow Dr. Shyam Ranganathan on Facebook
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Many yoga teachers struggle to maintain their personal practice once they start teaching. In this episode, I explore the challenges yoga teachers face in maintaining their personal practice after transitioning into teaching. Consistent personal practice is crucial for embodied knowledge, confidence, and self-care. We all face obstacles to staying consistent like time management, life changes, and even burnout. Tune in to hear my perspective on how to overcome those obstacles and develop a sustainable personal yoga practice that nourishes your teaching and your life.
EPISODE HIGHLIGHTS:
00:00 Why many yoga teachers struggle to maintain their personal practice
01:05 Why a personal practice is essential for yoga teachers
02:18 Defining a personal practice
03:29 Benefits of a personal practice for yoga teachers
05:42 What a personal practice looks like
11:14 Overcoming obstacles to a consistent practice
14:32 Motivation and discipline
17:16 Adapting your practice to life changes
18:21 Evolving with your practice
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Michelle Cassandra Johnson explores the kleshas—the five afflictions that cause suffering—within the framework of modern challenges ranging from racial injustice to climate change. Through personal stories, insights on yoga philosophy, and practical advice, Michelle offers a roadmap for understanding and addressing the root causes of suffering both individually and collectively. This conversation will inspire yoga practitioners and activists alike to engage deeply with their practice and strive for personal and social transformation.
EPISODE HIGHLIGHTS:
00:00 Introduction to the kleshas
2:10 Levity as sustenance for deep work
04:45 Why Michelle chose to write about the kleshas
06:55 A primer on the kleshas
14:36 How the kleshas confront our assumptions
16:32 Pain and the kleshas
24:35 The kleshas and social change
42:14 Teaching the kleshas in yoga
EPISODE LINKS & RESOURCES:
Michelle Cassandra Johnson
Book: Illuminating Our True Nature
Illuminating Our True Nature Book Club
Illuminating Our True Nature Course: The Five Afflictions
Illuminating Our True Nature Gathering and Practice
Follow Michelle on Instagram @skillinaction
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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In this Q&A style episode, I answer listener questions sent via social media and my website. Topics include managing expectations as a substitute instructor, creating body awareness in beginners, discomfort in studying anatomy, and building a sustainable business with corporate and private clients. Listen in to hear my thoughts on how much to explain your teaching style when you substitute teach, the best ways to help beginners, and how to build a clientele from the ground up.
EPISODE HIGHLIGHTS:
00:00 Introduction to the Q&A format
01:20 What to do when you substitute for classes that are very different from how you teach.
04:53 The best way to support new students who have been mostly sedentary
10:09 How to handle physical reactions to studying anatomy
14:54 How to build a clientele of private and corporate clients
23:57 How to encourage clients to commit to weekly or bi-weekly sessions
28:31 Conclusion and call for more questions
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Peek behind the curtain of Anatomy Bites - the easiest and most enjoyable way for yoga teachers to learn anatomy. In this unusual episode, you’ll hear the audio portion of a live Q&A session led by Dr. Libby Hinsley, physical therapist and yoga teacher. Anatomy Bites is a 36-module program designed to give yoga teachers a solid foundation in anatomy, physiology, and biomechanics. You’ll also hear the story of how Anatomy Bites came to be and learn about what it’s like to be a member.
EPISODE HIGHLIGHTS:
00:00 The birth of Anatomy Bites
04:16 Dynamic vs. static movements for strengthening
06:41 The relationship between the low back and glutes in backbends
11:50 Foot and knee alignment in backbends
22:24 Foot placement in wide leg forward fold
30:20 Does it matter which side you roll towards in savasana?
33:41 Concentric vs eccentric movement
38:11 Torn labrum & chronic pain
52:11 Noise in neck movement
53:11 Spinal issues in yoga classes
01:06:14 Rounding the spine for older adults
01:10:51 Nerve sensations in Yin Yoga
01:13:27 Understanding fascia and its impact on movement
01:15:48 What to do with the shoulder blades in forearm plank
01:19:16 What it’s like inside Anatomy Bites
EPISODE LINKS & RESOURCES:
Libby Hinsley
Anatomy Bites
Anatomy Bites - Embodied Anatomy
Follow Libby on Instagram @libbyhinsleypt
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Marsha Banks-Harold is a yoga therapist who specializes in working with people impacted by trauma and/or living with special needs. In this inspiring conversation, she describes her journey from overworked engineer to yoga teacher and eventually a yoga therapist, studio owner, and founder of a non-profit. We dive into the differences between yoga teacher and yoga therapist, the importance of family and community, and her advice for yoga teachers with big dreams who are holding themselves back with self-doubt.
EPISODE HIGHLIGHTS:
03:06 Marsha Banks-Harold: engineer, yoga therapist, studio owner, and non-profit founder
04:21 How Marsha discovered yoga & decided to become a teacher
08:48 First teaching experience: adapting to students' needs
12:15 Differences between yoga teaching and yoga therapy
20:06 Building a vision: studio, school, and nonprofit
27:10 Obstacles in her path & how yoga helped
29:56 Family and community as a superpower
34:15 Why it’s important to share your vision
38:36 Marsha’s advice for yoga teachers struggling with doubt
EPISODE LINKS & RESOURCES:
PIES Fitness Yoga Studio
Follow Marsha Banks-Harold on Instagram @marshadbanksharold
Contact Marsha: [email protected] or 703-887-9574
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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What does it mean to take the seat of the teacher? Shawna Emerick is an experienced yoga teacher who finds herself feeling like a beginner again as she takes on a new mindfulness meditation certification program. In this relatable discussion, we talk about the very real discomfort that comes with teaching yoga - and how the fact that it never fully goes away is a good thing. Other topics explored include; intuitive and deliberate modes of thinking, the relationship between renunciation and boundaries, and the differences between being a teacher and being a mentor.
EPISODE HIGHLIGHTS:
02:10 The Role of a Teacher
03:57 Intuition vs. Deliberation
07:06 Why we need to slow down to speed up
14:22 Does teaching involve renunciation
22:03 How people pleasing harms both teachers and students
25:43 The difference between teaching and mentorship
31:02 The relationship between mentorship and therapy
34:47 Why discomfort as a teacher is not the problem
EPISODE LINKS & RESOURCES:
Shawna Emerick
Follow Shawna on Instagram @shawnashakti
Listen to Shawna’s previous episode: How to Overcome Fear & Doubt
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Yoga Alliance standards have changed again! In this episode, Kathy Humphrys describes the evolution and impact of Yoga Alliance standards, particularly the recent changes in training requirements. She also provides practical advice for yoga teachers aiming to become registered trainers with Yoga Alliance and shares strategies for successfully creating and delivering high-quality yoga training programs.
EPISODE HIGHLIGHTS:
01:10 Kathy’s journey from teacher to teacher trainer
04:08 Why Kathy decided to license Standards
08:08 Yoga Alliance classroom hours - what they mean and how they impact teacher trainings
12:54 Lead trainer requirements
15:38 What it takes to register a school with Yoga Alliance
18:00 Do these new standards help improve the quality of YTTs?
26:08 Immersions vs teacher trainings
29:19 The future of yoga teacher trainings
36:42 The Yoga Alliance Core Competencies
EPISODE LINKS & RESOURCES:
Ambassador Yoga
Follow Ambassador Yoga on Instagram @yogatrainer.fasttrack
Yoga Alliance
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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If you’re an anatomy nerd eager to share your enthusiasm for the human body with your students, you’ll love the insider tips and best practices we share in this conversation. Listen in to hear about the balance between clarity and accuracy, the importance of knowing your audience, and the potential pros and cons of incorporating anatomical concepts into asana classes. We also cover special considerations for teaching anatomy in yoga teacher training programs.
EPISODE HIGHLIGHTS:
02:51 Pros of including anatomy in yoga classes
04:36 Cons of including anatomy in yoga classes
05:47 Balancing anatomy in general classes
18:13 Considerations for teaching anatomy in teacher training
21:24 What it takes to be an excellent anatomy teacher
26:34 How to handle diagnostic questions
28:47 The most important aspects of anatomy for yoga teacher trainings
32:28 Dr. Libby Hinsley's anatomy training programs
EPISODE LINKS & RESOURCES:
Libby Hinsley
Anatomy Bites
Anatomy Bites - Embodied Anatomy
Follow Libby on Instagram @libbyhinsleypt
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Why is learning anatomy so hard for yoga teachers? In this episode, we discuss the importance of becoming fluent in basic anatomy to accurately speak about the body in your yoga classes. We know anatomy can feel like a foreign language - that’s because it is! But fear not, we have the secret sauce to make it all stick. From our own adventures with anatomy to tips that'll make studying a breeze, this episode is the ultimate cheat sheet for all wanna-be anatomy enthusiasts. Get ready to unleash your inner nerd and build a rock-solid anatomical foundation.
EPISODE HIGHLIGHTS:
01:09 Why yoga teachers need basic anatomy knowledge
02:02 Challenges and misconceptions in learning anatomy
03:32 The role of anatomy in your yoga classes
09:13 Our personal journeys in anatomy learning
13:10 Tips for yoga teachers to learn anatomy
18:36 The basics: bones, joints, and muscles
23:24 The importance of context and relevance
28:14 Advanced tips and continuous learning
35:52 Recommended anatomy education programs
EPISODE LINKS & RESOURCES:
Libby Hinsley
Anatomy Bites
Anatomy Bites - Embodied Anatomy
Follow Libby on Instagram @libbyhinsleypt
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakP
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This bonus episode is a peek behind the curtain of 'Retreat Roadmap'. Listen to hear about each course module, plus a description of the time-saving resources that are included. I'll also explain your options for getting additional live group and one-to-one support. If you've been eyeing Retreat Roadmap and want an inside scoop on what to expect inside the program, this episode is for you.Episode highlights include: 00:39 The experience that inspired us to create the Retreat Roadmap03:46 Course Overview and Structure05:21 Module 1: Big Picture Planning08:43 Module 2: Admin and Planning09:47 Module 3: Marketing Your Retreat11:06 Module 4: Planning Your Curriculum11:55 Module 5: Sustainable Retreat Leadership13:22 Special Offer and Pricing Details14:45 Mentorship Program Details20:41 Conclusion and Contact Information Join Retreat Roadmap
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Advance planning can make the difference between filling all rooms and canceling due to a lack of enrollment. In this episode, I chat with my Retreat Roadmap Collaborator, Lily Dwyer Begg, about all the benefits of giving yourself (and your students) plenty of lead time when planning a retreat.
EPISODE HIGHLIGHTS:
01:02 What changed when Lily increased her retreat timeline from 6 months to 12+ months
05:20 How to make your retreat more financially inclusive
07:31 How to help your students feel more relaxed during your retreat
09:09 Why a longer timeline allows your students to enjoy the retreat BEFORE it even starts
10:07 How a longer timeline gives you more options for where to offer retreats
15:11 Why a longer timeline will help you attract more participants (and earn more money)
16:39 How a compressed timeline skews your ability to judge the potential success of a retreat
22:00 How to stay in integrity when you preach self-care
24:42 Time objections and the best/worst times to lead & launch retreats
EPISODE LINKS & RESOURCES:
Quiz: What kind of retreat is best for you?
Retreat Timing Guide
Lily Dwyer Begg Yoga
Follow Lily on Instagram @lilydwyerbegg
Retreat Roadmap Online Course
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Yoga retreats allow you to share yoga free from the distractions of daily life - while often earning far more than your usual weekly classes. There are four basic types of retreats to consider: day, camping, local, and international. In this episode, we cover the pros and cons of each to help you decide which is right for you. Packed with personal insights and practical tips, this dialogue aims to inspire yoga teachers to organize retreats, explaining the win/win dynamic for both student and teacher.
EPISODE HIGHLIGHTS:
00:00 Why we love retreats and four types of retreats to consider leading
01:34 Retreat opportunities for students and teachers
13:24 Day Retreats: A low-risk way to dip your toes into leading retreats
19:33 Camping Retreats: An affordable option for nature lovers
27:03 Local Retreats: Gateway to a deeper practice
33:47 International Retreats: The easiest retreat to fill up and earn a profit
40:07 Conclusion: Choosing the right retreat for you
EPISODE LINKS & RESOURCES:
Quiz: What kind of retreat is best for you?
Retreat Timing Guide
Episode 226: Yoga Retreat Fundamentals
Episode 233: How to Thrive as a Retreat Leader
Lily Dwyer Begg Yoga
Follow Lily on Instagram @lilydwyerbegg
The Ultimate Retreat Roadmap Online Course
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Teaching large groups can be intimidating! But it’s also fantastic for improving your teaching skills and boosting your confidence. This episode focuses on the unique challenges and opportunities involved in teaching large yoga groups. Learn to embrace the challenges of large-group instruction and develop your ability to offer high-quality instruction to groups of any size.
EPISODE HIGHLIGHTS:
00:00 The benefits of teaching larger groups
05:15 Why teaching large groups is so nerve-wracking
07:02 Why it’s important to keep your class plan simple in a larger group
09:33 How to encourage focus and engagement in a larger group
10:12 How to balance different personality types when it comes to student participation
12:04 How to manage student questions to avoid getting thrown off track
15:06 How to provide an intimate experience in a large group
17:14 Thoughts on physical touch in a large group
19:17 How to bring attention back to you after small group or partner work
21:06 The role of visual aids in a larger group
22:51 How to utilize assistants when teaching a larger group
24:54 How to learn your student’s names (even if you’re usually terrible with names)
26:52 How to facilitate connection between students in a larger group
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Over the past decade, there has been a welcome push towards a more inclusive approach to yoga. But what does that look like on a practical level? Jivana Heyman has been at the center of the accessible yoga movement as the founder of the Accessible Yoga Project and the author of The Teacher's Guide to Accessible Yoga, Best Practices for Sharing Yoga with Every Body. In this episode, Jivana shares an anti-perfectionist approach to accessible yoga that centers the relationship between teacher and student. The conversation delves into insecurities and imposter syndrome, the interplay between teaching and personal growth, and the importance of ethics in guiding both personal and teaching practices.
EPISODE HIGHLIGHTS:
00:00 The philosophy of accessible yoga
01:48 Jivana’s early experiences with yoga
03:30 How yoga helps with emotional regulation
05:59 The impact of social media and information overload
08:43 How to deal with impostor syndrome
13:22 Teaching as a relationship
21:04 Inquiry on the ethics of teaching
27:50 The importance of meeting your students where they are and respecting their preferences
33:41 Perfectionism and people-pleasing
38:30 Kindness as a guiding principle for accessible yoga
42:15 Helping and fixing vs serving
EPISODE LINKS & RESOURCES:
Accessible Yoga School
Access all of Jivana’s books here
Follow Jivana on Instagram @jivanaheyman
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Series classes deepen your relationship with your students, helps them commit to their practice, and provides financial stability for you as the teacher. Nyk Danu, a certified yoga therapist and business mentor, shares her insights on creating a sustainable yoga teaching business through a registered series. Listen in to hear practical advice on setting up your series, handling logistics like space rental and insurance, and filling your series classes. Nyk also touches on considerations for yoga studio owners thinking about transitioning to a registered series. If you value teacher-student connections, consistency in practice, and control over your teaching environment, this episode is for you!
EPISODE HIGHLIGHTS:
00:52 Meet Nyk Danu: Yoga Misfit and Mentor
06:09 Why yoga classes shifted away from the registered series model
09:59 How to Start Your Own Registered Yoga Series
20:11 Finding the Perfect Space for Yoga Classes
22:04 Essential Tools for Running Yoga Series: Registration and Communication
24:40 Essential Policies for your Registered Series
28:21 Priority Registration for Existing Students
29:20 Starting Small with Class Registrations
30:15 Engaging Older Students with Simpler Technology
31:18 Handling Minimums and Cancellations
31:47 Leveraging Workshops to Fill Series
33:30 Setting Minimum Attendance Numbers
36:16 Choosing the Right Duration for Your Series
37:40 Make-up Classes and Free Sessions
40:09 Finding Your First Group of Students
46:02 Utilizing Email Lists for Growth
48:58 Transitioning Studios to Registered Series
50:14 The Benefits of Running Pre-registered Series
55:43 Concluding Thoughts and Resources
EPISODE LINKS & RESOURCES:
Nyk Danu Yoga
Follow Nyk on Instagram @nykdanuyoga
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Yoga is for everyone, but when people of varied physical abilities show up in the same class it can be difficult to meet all their needs at the same time. In this episode, Mado and Libby offer a framework for understanding why your students might struggle with a particular asana and how to offer variations that provide a similar experience to people with different physical abilities.
EPISODE HIGHLIGHTS:
00:00 Why teaching mixed ability yoga classes is harder than it needs to be
02:49 How to plan for an all levels class
03:35 Understanding progression and regression
04:46 Four reasons a pose might be challenging for a student
05:39 How to simplify yoga postures
07:14 Essential biomechanical principles for yoga
11:35 How gravity can impact asana
16:27 Why teaching simpler poses will help your students progress
21:50 How teaching one one-on-one will help you teach better group classes
23:16 A breakdown of Warrior 3 Pose
28:51 Moving vs static yoga postures
30:39 The role of creativity in yoga teaching
32:14 A breakdown of Triangle Pose
38:53 Why anatomy is a key skill for asana teachers
EPISODE LINKS & RESOURCES:
Libby Hinsley
Anatomy Bites
Follow Libby on Instagram @libbyhinsleypt
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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Laura reached out for help to increase enrollment in her online classes. Despite her success in drawing people to her global retreats, she struggles to fill her online series and workshops. In this conversation, we discuss strategies to improve sign-ups for online offerings. Some of the ideas we consider include positioning online classes as 'extensions' of the retreat experiences, frequency and timing of communication, incentives for retreat participants, and the importance of urgency in online sign-ups. We then created a plan to convert her current library membership into something that might appeal to retreat participants.
EPISODE HIGHLIGHTS:
01:14 Laura's background and how she started leading retreats
03:40 How Laura’s retreat business survived the pandemic
05:23 Why & how to learn what motivates your students
12:19 The importance of urgency in marketing
13:59 Helping students bridge the gap between retreats and online classes
17:41 An idea to repurpose Laura’s membership to support retreat participants
18:42 How to create consistency with a constantly changing schedule
22:11 How to leverage moments of inspiration
22:42 Final Thoughts and Future Plans
EPISODE LINKS & RESOURCES:
Laura Lakshmi
Follow Laura on Instagram @yogawithlauralakshmi
LINKS AND RESOURCES:
Follow YTR on Instagram @yoga.teacher.resource
Join the Yoga Teacher Resource email list
Join the Yoga Teacher Resource Facebook Group
Learn more about the Impact Club
Leave a review on iTunes
Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe
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