Episodes
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Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management.
In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials…
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts.
Ta ta for now!
Belle & Liz. x
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Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears.
This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session.
Without further ado, let’s dive in…
If you haven’t already, don’t forget to connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesAnd if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
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Missing episodes?
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For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.
Culture Amp - Culture First podcast Women In Digital Membership Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush - platform often used for keyword research and online ranking data BorrowBox - borrow eBooks and eAudiobooks free from your libraryThanks for tuning in, mates!
Don’t forget you can connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesAnd if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
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This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being!
For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries.
Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year.
Tune in to hear more about the program and get some insider tips on how to make your application really shine!
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You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023.
Want to stay up to date on all things Assisterhood?
Connect with Linh here: https://www.linkedin.com/in/linhhdiep/ Follow Assisterhood on LinkedIn and InstagramWe'll see you next week, mates!
Belle & Liz. x
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As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis.
If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track.
The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros.
Tune in to more about this technique and give it a whirl this week! Let us know how you go…
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Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates
If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.See you next week, mates!
Belle & Liz. x
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Put simply, readability determines how easy or difficult it is to understand a piece of text.
When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important.
The tools we explore in this episode include:
Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.
WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website.
Onmisend Email Subject Line Tester - Analyses and improves your email subject lines.
WordHippo - Basically a thesaurus on steroids.
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If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesSee you next week, mates!
Belle & Liz. x
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Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week…
We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us.
You can connect with us on socials:
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
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It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit.
Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years…
In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to:
Start by doing a Google of your name (don’t forget any nicknames or maiden names)
Check all your old social media accounts
Be sure to double-check all your social media privacy settings
Audit your current social account content
Does this portray the right message?
Would I feel ok if this was shown on TV or to my grandparents?
Is it something that can be used to harm my personal security?
Do I need to update anything to be relevant/meet best practice
Update your profiles and messaging to reflect the new year (new job, new headshot)
Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want!
Do you have any other tips or tricks for auditing your personal brand?
Let us know by connecting with us on socials:
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
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Chances are you’ve heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you’re likely on one of 2 teams:
Oh no, it’s happening, robots are here to take my job. The answer to my writer's block prayers have been answered.In this episode, Belle shares some ways that she has been using it as an ideation prompt…
What’s your stance on ChatGPT? Connect with us on socials and join the conversation.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesSee you next week, mates!
Belle & Liz. x
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Welcome back, marketing mates! Oh we’ve missed you, and it’s delightful to be back in your regular podcast schedule.
We’re kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).
For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what’s been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when you’re having fun…
We hope you enjoy this episode.
If you haven’t already, you can connect with us on:
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
See you next week!
Belle & Liz. x
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Welcome to the final episode of Season 5 AND 2022 marketing mates!
What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you’re a book lover that’s looking for some quality reading over the holidays, we’ve got some goodies for you!
Liz’s resources:
Stocksy - stock photography website I Didn’t Do That Thing Today by Madeleine Dore (Book) Radical Candor by Kim Scott (Book) The Crown - Season 5Belle’s resources:
Life Is Tough But So Are You by Briony Benjamin (Book) AdWeek - American advertising trade publication Future Women - membership, fortnightly newsletter, events and community committed to achieving gender equality in Australian workplaces The Plantation by Di Morrissey (Book)
Merry Christmas and Happy New Year! Stay safe and enjoy the time with your loved ones. We’ll be back in your ears in early 2023.
Belle & Liz. x
In the meantime, if you haven’t already connected… Let's be friends on socials!
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates/
If you’re enjoying the podcast we’d love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
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You’ve probably heard the term “emotional intelligence” and you may be wondering what this means and why it’s helpful in the workplace (and life in general)!
In Jamilla Rizvi’s book ‘Not Just Lucky,’ she gives a great breakdown:
“In basic terms, having emotional intelligence means you’re able to recognise and manage not only your own emotions but the emotions of others. “
This week we discuss the 4 pillars that contribute to emotional intelligence:
Self-awareness Self-management Social awareness Managing relationshipsHelpful resource: Check out the HBR article we mentioned - “Emotional intelligence has 12 elements. Which do you need to work on?”
We have one more episode before we have a little break over Christmas! Can you guess what it is?
Want to be friends on socials? Connect with us…
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates/
Belle & Liz. x
If you’re enjoying the podcast we’d love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
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Welcome back, marketing mates! It’s the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups…
If you’re looking to expand your professional network (and get a head start on 2023), in this week’s ep we share 5 networking hacks to keep up your sleeve:
Attend industry events Connect with businesses or brands you love Lean on your friends Check out virtual events Find an existing community to joinHappy party season! Let us know if you found these tips helpful, or if you have any other networking hacks - we’d love to hear them.
We’ll be back again next week. But in the meantime, feel free to connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates/Belle & Liz. x
If you’re enjoying the podcast we’d love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
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If you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive…
Do you use BeReal? What’s your hot take? Let us know on socials…
Instagram LinkedInSee you next week, marketing mates!
Belle & Liz.
If you’re enjoying the podcast we’d love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
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It’s that time again! Resource Roundup o’clock. If you’re looking for some new books, this episode is certainly for you…
Liz’s resource recommendations:
I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing)Belle’s resource recommendations:
Miro (collaboration software) How To Make The World Add Up by Tim Harford (book) “How to build a great relationship with a mentor” (Harvard Business Review article) Essentialism, The Disciplined Pursuit of Less by Greg McKeown (book)
If you’re enjoying the podcast, (or have some resources you’d love to share) please let us know!You can leave us a review on Spotify or Apple Podcasts or connect with us on socials.
Instagram LinkedInSee you next week, mates!
Belle & Liz.
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Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...
Same friend, same.
This week we're discussing a fabulous article from the Harvard Business Review - “You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.”
Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance.
Get comfy, grab a cuppa and tune in.
Are you enjoying the podcast? You can leave us a review on Spotify or Apple Podcasts.
Don't forget you can also connect with us on socials:
Instagram LinkedInBelle & Liz. x
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Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process.
In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:
Profiling your top 5-10 competitors Understanding competitor offerings Identifying competitor strategies (channels, tactics, campaigns) Devising your planWhen was the last time you did a competitor analysis?
Let us know by connecting with us on socials:
Instagram LinkedInBelle & Liz. x
p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
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More often than not strategic planning is put in the “too hard basket”, but it’s essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business.
Spoiler: it also helps to make your short-term more effective and efficient!
In this week’s episode, Belle shares the steps she’s gone through to shape the H2 goals with her team:
Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success metrics Articulate and communicate the strategic plan Kick off the execution phase
With Q4 planning just around the corner, it’s the perfect time to scrub up on your strategic skills.Let us know what you think of this ep, mates!
You can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
Connect with us:
Instagram LinkedIn -
Being in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on.
After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?
One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it’s a time-sensitive campaign.
Tune in now (and thank us later).
Belle & Liz. x
Connect with us:
Instagram Linkedin -
Welcome back, marketing mates! We’re back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;)
We truly have jam-packed this ep! Tune in to hear more about…
Instagram:
Reel updates Grid pinning Get a Quote buttonLinkedIn:
Highlight career breaks Profile video tools Native carousel postsTikTok:
TikTok Duets TikTok Lives Trending hashtags, memes, songsFacebook:
Inbox promotional messages New transparency tools for social, political and electoral adsPinterest:
Pinterest Predicts 2022: audience and category trendsTwitter:
Global accessibility featuresWe hope you enjoyed this episode as much as we loved recording it. If you have any additional social marketing tips, tricks and hacks we’d love to hear from you.
You can connect with us on:
LinkedIn InstagramSee you next week!
Belle & Liz. X
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