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Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management.
In this episode, we are spilling the tea on our 10 tips for writing better emails â from emojis to weasel words and the use of punctuation. Are there any email dos and donâts that are top of your list? Please let us know on socialsâŠ
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
And if youâre enjoying the pod, donât forget that you can leave us a review on Spotify and Apple Podcasts.
Ta ta for now!
Belle & Liz. x
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Mates, weâre back! Itâs been a hot minute between episodes because life has been all kinds of busy, but weâre here and happy to be back in your ears.
This week weâre channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session.
Without further ado, letâs dive inâŠ
If you havenât already, donât forget to connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesAnd if youâre enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
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Fehlende Folgen?
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For those of you that have been tuning in for a while, youâll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.
Culture Amp - Culture First podcast Women In Digital Membership Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - âSpeaking with Confidenceâ The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush - platform often used for keyword research and online ranking data BorrowBox - borrow eBooks and eAudiobooks free from your libraryThanks for tuning in, mates!
Donât forget you can connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesAnd if youâre enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
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This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being!
For those of you that arenât familiar with Assisterhood, itâs a mentorship program for up-and-coming talent in creative industries.
Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year.
Tune in to hear more about the program and get some insider tips on how to make your application really shine!
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You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023.
Want to stay up to date on all things Assisterhood?
Connect with Linh here: https://www.linkedin.com/in/linhhdiep/ Follow Assisterhood on LinkedIn and InstagramWe'll see you next week, mates!
Belle & Liz. x
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As we enter the new work week, youâre likely sitting down with a cuppa and starting to plan out the next few days. Guesses are youâre feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis.
If youâre in Group B, our old friend âProcrastinationâ is likely to rear its ugly head. But donât fret, the Pomodoro Technique is here to get you back on track.
The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros.
Tune in to more about this technique and give it a whirl this week! Let us know how you goâŠ
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Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates
If youâre enjoying the podcast weâd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.See you next week, mates!
Belle & Liz. x
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Put simply, readability determines how easy or difficult it is to understand a piece of text.
When you consider how much copy a marketer writes in a day, whether thatâs social posts, emails, blogs, or website copy, readability is pretty darn important.
The tools we explore in this episode include:
Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.
WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website.
Onmisend Email Subject Line Tester - Analyses and improves your email subject lines.
WordHippo - Basically a thesaurus on steroids.
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If youâre enjoying the podcast weâd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesSee you next week, mates!
Belle & Liz. x
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Although the title of this episode is pretty bold, weâve got something a little different and fun in store for you this weekâŠ
Weâve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If youâve got something that hasnât made our list, please share your corporate pain with us.
You can connect with us on socials:
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
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Itâs still relatively early in the new year (although March is creeping up incredibly quickly!), which means itâs the perfect time for you to undertake a little personal brand audit.
Did you have a Myspace when you were younger (gah, cringe)? Or maybe youâre like Belle and have had sporadic Twitter phases on and off for the last 10+ yearsâŠ
In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to:
Start by doing a Google of your name (donât forget any nicknames or maiden names)
Check all your old social media accounts
Be sure to double-check all your social media privacy settings
Audit your current social account content
Does this portray the right message?
Would I feel ok if this was shown on TV or to my grandparents?
Is it something that can be used to harm my personal security?
Do I need to update anything to be relevant/meet best practice
Update your profiles and messaging to reflect the new year (new job, new headshot)
Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want!
Do you have any other tips or tricks for auditing your personal brand?
Let us know by connecting with us on socials:
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
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Chances are youâve heard about ChatGPT by nowâŠthe OpenAI chatbot that is taking the internet by storm! As a marketer youâre likely on one of 2 teams:
Oh no, itâs happening, robots are here to take my job. The answer to my writer's block prayers have been answered.In this episode, Belle shares some ways that she has been using it as an ideation promptâŠ
Whatâs your stance on ChatGPT? Connect with us on socials and join the conversation.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-matesSee you next week, mates!
Belle & Liz. x
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Welcome back, marketing mates! Oh weâve missed you, and itâs delightful to be back in your regular podcast schedule.
Weâre kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).
For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on whatâs been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when youâre having funâŠ
We hope you enjoy this episode.
If you havenât already, you can connect with us on:
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
See you next week!
Belle & Liz. x
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Welcome to the final episode of Season 5 AND 2022 marketing mates!
What better way to round out the year than with one of our favourite types of episodesâŠa resource roundup! If youâre a book lover thatâs looking for some quality reading over the holidays, weâve got some goodies for you!
Lizâs resources:
Stocksy - stock photography website I Didnât Do That Thing Today by Madeleine Dore (Book) Radical Candor by Kim Scott (Book) The Crown - Season 5Belleâs resources:
Life Is Tough But So Are You by Briony Benjamin (Book) AdWeek - American advertising trade publication Future Women - membership, fortnightly newsletter, events and community committed to achieving gender equality in Australian workplaces The Plantation by Di Morrissey (Book)
Merry Christmas and Happy New Year! Stay safe and enjoy the time with your loved ones. Weâll be back in your ears in early 2023.
Belle & Liz. x
In the meantime, if you havenât already connected⊠Let's be friends on socials!
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates/
If youâre enjoying the podcast weâd love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
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Youâve probably heard the term âemotional intelligenceâ and you may be wondering what this means and why itâs helpful in the workplace (and life in general)!
In Jamilla Rizviâs book âNot Just Lucky,â she gives a great breakdown:
âIn basic terms, having emotional intelligence means youâre able to recognise and manage not only your own emotions but the emotions of others. â
This week we discuss the 4 pillars that contribute to emotional intelligence:
Self-awareness Self-management Social awareness Managing relationshipsHelpful resource: Check out the HBR article we mentioned - âEmotional intelligence has 12 elements. Which do you need to work on?â
We have one more episode before we have a little break over Christmas! Can you guess what it is?
Want to be friends on socials? Connect with usâŠ
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates/
Belle & Liz. x
If youâre enjoying the podcast weâd love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
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Welcome back, marketing mates! Itâs the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetupsâŠ
If youâre looking to expand your professional network (and get a head start on 2023), in this weekâs ep we share 5 networking hacks to keep up your sleeve:
Attend industry events Connect with businesses or brands you love Lean on your friends Check out virtual events Find an existing community to joinHappy party season! Let us know if you found these tips helpful, or if you have any other networking hacks - weâd love to hear them.
Weâll be back again next week. But in the meantime, feel free to connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates/Belle & Liz. x
If youâre enjoying the podcast weâd love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
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If youâre yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. Itâs nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitiveâŠ
Do you use BeReal? Whatâs your hot take? Let us know on socialsâŠ
Instagram LinkedInSee you next week, marketing mates!
Belle & Liz.
If youâre enjoying the podcast weâd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
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Itâs that time again! Resource Roundup oâclock. If youâre looking for some new books, this episode is certainly for youâŠ
Lizâs resource recommendations:
I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing)Belleâs resource recommendations:
Miro (collaboration software) How To Make The World Add Up by Tim Harford (book) âHow to build a great relationship with a mentorâ (Harvard Business Review article) Essentialism, The Disciplined Pursuit of Less by Greg McKeown (book)
If youâre enjoying the podcast, (or have some resources youâd love to share) please let us know!You can leave us a review on Spotify or Apple Podcasts or connect with us on socials.
Instagram LinkedInSee you next week, mates!
Belle & Liz.
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Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...
Same friend, same.
This week we're discussing a fabulous article from the Harvard Business Review - âYouâre Never Going to Be âCaught Upâ at Work. Stop Feeling Guilty About It.â
Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance.
Get comfy, grab a cuppa and tune in.
Are you enjoying the podcast? You can leave us a review on Spotify or Apple Podcasts.
Don't forget you can also connect with us on socials:
Instagram LinkedInBelle & Liz. x
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Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process.
In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:
Profiling your top 5-10 competitors Understanding competitor offerings Identifying competitor strategies (channels, tactics, campaigns) Devising your planWhen was the last time you did a competitor analysis?
Let us know by connecting with us on socials:
Instagram LinkedInBelle & Liz. x
p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
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More often than not strategic planning is put in the âtoo hard basketâ, but itâs essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business.
Spoiler: it also helps to make your short-term more effective and efficient!
In this weekâs episode, Belle shares the steps sheâs gone through to shape the H2 goals with her team:
Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success metrics Articulate and communicate the strategic plan Kick off the execution phase
With Q4 planning just around the corner, itâs the perfect time to scrub up on your strategic skills.Let us know what you think of this ep, mates!
You can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
Connect with us:
Instagram LinkedIn -
Being in marketing, we have all experienced that dreaded âoopsâ moment after weâve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segmentâŠwe could go on.
After youâve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?
One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if itâs a time-sensitive campaign.
Tune in now (and thank us later).
Belle & Liz. x
Connect with us:
Instagram Linkedin -
Welcome back, marketing mates! Weâre back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;)
We truly have jam-packed this ep! Tune in to hear more aboutâŠ
Instagram:
Reel updates Grid pinning Get a Quote buttonLinkedIn:
Highlight career breaks Profile video tools Native carousel postsTikTok:
TikTok Duets TikTok Lives Trending hashtags, memes, songsFacebook:
Inbox promotional messages New transparency tools for social, political and electoral adsPinterest:
Pinterest Predicts 2022: audience and category trendsTwitter:
Global accessibility featuresWe hope you enjoyed this episode as much as we loved recording it. If you have any additional social marketing tips, tricks and hacks weâd love to hear from you.
You can connect with us on:
LinkedIn InstagramSee you next week!
Belle & Liz. X
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