Episodes
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If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it.
I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.
In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.
Takeaways: Having a strong passion for your podcast topic is essential for long-term success. Understanding your audience is crucial; know who you're creating content for. Your why behind starting the podcast will help you overcome challenges and burnout. Successful podcasters talk about subjects they love, regardless of listener numbers. Content and delivery are the two main pillars of a good podcast. Don’t start a podcast just because it seems cool; ensure you have the drive.Links referenced in this episode:
podcastconsultant.comSchool of Podcasting (use the coupon code listener)My Spouse Has DementiaMentioned in this episode:
Podcast Hot Seat: We Make Good Podcasts Great
You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).
Podcas Hot Seat
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The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time.
"Just be consistent" is not accurate, and will waste your time.
Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs.
Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.
Takeaways: Consistency in podcasting is important, but content quality is even more crucial for success. Your podcast is merely a tool to build an audience, which is essential for monetization. Focus on understanding your audience's needs and preferences to create valuable content. Many aspiring podcasters misplace their efforts on equipment rather than improving their content. Don't be afraid to ask your audience what they want to hear; feedback is vital. Persistence in producing episodes is admirable, but engagement metrics are what truly matter.Mentioned in this episode:
Podcast Hot Seat: We Make Good Podcasts Great
You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).
Podcas Hot Seat
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Missing episodes?
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Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. He highlights that attempting to mimic someone else or change one’s natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience.
Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.
Takeaways: Trying to be someone you're not makes podcasting harder than it already is. Your voice is fine, so focus on your strengths instead of worrying about complaints. Not everyone will like your podcast, and that's completely okay and normal. Embrace your uniqueness and be yourself; there's no one else like you. If someone dislikes your voice, remember they are not your target audience. Focusing on the people who love your content will boost your confidence and creativity.
Links referenced in this episode:schoolofpodcasting.com
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Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10%
Mentioned In This EpisodeBuy Me a Coffee
The School of Podcasting
Schedule a Coaching Call
Episode on Best Tools For Premium Content
Lenny.fm
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I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemail
Seasons makes sense in two situations:
1. You have a team of 19 flying around the world to do interviews and they are tried.
2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).
If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.
It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."
When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.
But I Do Have Seasons For My PodcastIn that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.
Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.
If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next."
Avoid Podcast BurnoutSo many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.
Sign up today at www.schoolofpodcasting.com/consultant.
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Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries.
But what does McDonald’s have to do with your podcast?
Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podcasting niche.
Need Help With Your PodcastAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
See schoolofpodcasting.com/consultant
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Last week talked about gear. This week we are talking about being a good guests and finding a good guest.
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Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference.
He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat.
Plus, Dave highlights the importance of always having a backup recording to save your interview from potential technical glitches. Tune in for some invaluable tips and discover how Dave’s personal coaching service can help you address your podcasting headaches. If you know someone battling remote recording woes, this episode is a must-share!
The Software Crazy CycleIt seems people either love or HATE software. There is a thing I call the software crazy cycle.
A company releases software people love it. People want the software to do more.The developers add new features and testThe customers/users find bugs and screams "WE HATE THIS"The company's developers squash the bugs. The listeners say "THIS IS THE BEST."Go to step 2.This is why you will hear people in Facebook groups say they it's the best while others say it's the worst.
Ready to Plan Launch and Grow Your Show?Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Mentioned In This EpisodeSquadcast
Riverside
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Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity.
If you sell cookies for a charity that doesn’t exist, that’s fraud.
If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud
When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud.
This Hurts Everyone
Now the sponsor who thinks their product is getting in front of 20,000 people is only getting in front of 5000. So the reaction to the ad campaign is dismal. They don't renew their ad and tell all their other business owner friends how podcast advertising is a waste of money.
Legal Stealing
I had a high school teacher say, "Don't you think if there was a way to steal and not get caught, someone would've discovered it by now?"
There is a saying, "Success leaves clues." So does fraud, so when your sponsors show that a large amount of your downloads are coming from browsers, and all of a sudden, you have an audience in a country you can't pronounce, that's a red flag.
I've heard of advertising agencies refusing to pay for the campaign after you use a company that promises you to be at the top of the charts. You can't guarantee success in podcasting. There are best practices, but there are no guarantees.
Join the School of Podcasting Worry Free
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This show is hosted on This podcast is hosted by Captivate, try it yourself for free.
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In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have:
"How many downloads do I need to monetize my podcast?"
I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of starting with only 100 downloads to the practical benchmarks you should aim for, I'll guide you on setting realistic expectations and focusing on what truly matters—creating compelling content.
Whether you're a seasoned podcaster or just starting out, join me as I unfold the secrets to growing your audience and eventually turning your passion into profit. Let's jump right in!
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
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Unlimited one-on-one consulting (not a typo)
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Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income.
In this episode, I'll explore the realities of podcast monetization, the time and effort needed to build an audience, and offer practical advice for those in financial need. If you're considering starting a podcast hoping to make fast money, you might want to hit pause and reassess. While podcasting can eventually be profitable, it requires significant time, dedication, and strategy.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
Profit From Your Podcast - Turn Listeners Into a Livelihood (now available as an audiobook)
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
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If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode.
Video and Audio Have Different Audiences
When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.
However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).
This means you will have two versions of your show. One for video and another for audio.
When You Said, "Let's Add Video"
If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?
Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).
YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).
Consequently, you need two different strategies if you don't want to waste your time.
With video, people are measuring STV (seconds to value). In other words, get to the point.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Power of Podcasting Network
This podcast is part of the Power of Podcasting Network.
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In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition.
What happens if you quit paying your podcast host? How to shut down one show and move to another How to rebrand your show How to archive your files for free.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
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I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years.
I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
Pure Prairie League Aimee
1000 True Fans
Profit From Your Podcast
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Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.
I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.
Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
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Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Mentioned In This Show
Castmagic
Capsho
Swell
Podsqueeze
Chapter Markers:
00:00:00 - Opening 00:00:52 - AI is Handy BUT 00:02:17 - Your Episode Title is a Promise 00:04:57 - Who is Asking for Information About Your Mom? 00:05:18 - What is the Benefit of This Episode? 00:07:23 - Join the School of Podcasting
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Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones!
In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4.
I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show.
Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.
Topics:
USB microphones vs. XLR microphones
USB microphones are suitable for solo shows and remote guests
Challenges of using multiple USB microphones, such as plugging them into a computer
Benefits of having microphones with both USB and XLR capabilities
Zoom PodTrak P4 as an interface and recorder at the same time.
Items Mentioned
Samson Q2U
ATR 2100X
Rode Podmic USB
Zoom Podtrak P4
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts -
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In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast.
Use a QR CodeI walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach.
If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places.
And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available.
So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast.
Stay tuned and keep podcasting.
Mentioned In This EpisodeSwitchy Link Shortener and Tracker
The School of Podcasting
www.schoolofpodcasting.com/booklaunch
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Today I help you avoid a podcasting headache such as finding out you don't own your show.
SummaryPodcast ownership and control. 0:00
David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.
Starting a podcast for a big company with IT control issues. 1:39
Company faces challenges when starting a podcast due to embezzlement by former employee Joey.
Control of podcast shows and COVID-related challenges. 3:37
David Jackson discusses the importance of control over one's show in the audio transcript.
Trust and payment in podcast editing. 4:39
David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
School of Podcasting
Profit From Your Podcast
Programmatic Income Calculator (Advertisecast)
Supercast
Patreon
Substack
Timeline
00:00 A Better Strategy Than Reruns
00:34 30 Percent Chance
00:58 Raised on Radio
01:33 Host Read Ads
01:45 Programmatic Ads
02:13 400 Downloads
02:35 ADD MORE ADS!
02:57 There are Other Options "Supercast"
04:07 Brand Alignment
04:38 Profit From Your Podcast "Profit From Your Podcast"
04:54 Substack "My Substack Site"
05:40 Be Careful With Free Stuff
This show originates from https://www.podcastconsultant.com/165
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