Episodi
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It's simple, your podcast is your road to social media content for the foreseeable future. What you say on your podcast can be tweaked to use on all of your social media platforms.
The problem is I haven't been practicing what I know, in my business. I write all new posts for social media and it just hit me...why am I doing double work?
So today I am talking about practicing what I preach and giving myself and you listeners a pep talk to look at different methods and strategies to use the content you already have.
Find the full episode show notes and additional resources at:
http://kwellscompanies.com/028
Links & Resources:*Captivate - the BEST podcast hosting platform for dynamic ad insertion and private podcast creation
*Capsho - The FASTEST way to market and grow your podcast
Connect with me on:KWells Companies
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* Indicates an affiliate link. I will never share links to programs or software that I donāt personally use or recommend. I LOVE this software and how easy it makes podcast marketing!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Ever wonder what your podcast data is actually telling you?
If you are, then listen in! Because a download is not just a download... and your numbers could be telling you A LOT about what you can be doing differently to grow significantly faster.
Want to complete your own Podcast Audit but aren't sure where to start? Go to kwellscompanies.com/audit to get your hands on my super comprehensive Podcast Audit Checklist!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Episodi mancanti?
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Private podcasts. Have you heard of them?
Even if you feel like you haven't, you probably have. They're the next new wave in using podcasting in business and there are SOOOOO many uses. Which is why I decided it was time to share my favorite 5 ways to use private podcasting in your business. If you haven't already, you're totally going to want to implement at least one of these by the time you're done with this episode!
Find the full episode show notes and additional resources at:
http://kwellscompanies.com/026
Links & Resources:Hello Audio
The Podcast Effect
*Captivate - the BEST podcast hosting platform for dynamic ad insertion and private podcast creation
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
In the last episode I mentioned something really important that I don't think I've really gone into detail about in previous episodes. You need to share your values with your listeners. Why? Because your goal with your podcast, if you're using it for business, is to call in more right fit clients, customers, and listeners.
Connecting with your values as well as with your knowledge, expertise, style, etc. is a huge part of calling in your people.
In some ways this can be a fairly scary concept. Especially in a world that is dominated by cancel culture and extreme judgement. What if you believe in something, very strongly, that is currently not "cool" to believe?
Do you share it? Do you keep it in?
Only you can really decide but in all of your marketing I believe you should lead with your values. People want to know what to expect from you. Let them know what that is!
For instance, I highly value excellence, honesty, integrity, and initiative. These are things that I hold near and dear to my heart and what I hope to provide to my clients at all times. I also LOVE to have fun, believe that our unique qualities are our superpowers, and that I wouldn't be where I am today without the grace and love of God and the purpose He's given me in this life.
The other day I was up... super late... because I just couldn't sleep and all I could think was I need to do an episode about values. Then I finally went to sleep and completely forgot about this episode, until I mentioned values in the last episode.
That mention brought the values topic right back up for me.
Which of course means that I had to get this out there.
If you're wondering how to incorporate your values into your podcast, listen in as I share three quick ways you can infuse your values into every episode.
Have you mapped out your values yet? If not, get started!
Find the full episode show notes and additional resources at:
https://kwellscompanies.com/025
Links & Resources: Connect with me on:KWells Companies
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Book a Call:Scheduling Link
* Indicates an affiliate link. I will never share links to programs or software that I donāt personally use or recommend. I LOVE this software and how easy it makes podcast marketing!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
I cannot tell you how often I'm asked about pursing sponsorships as a monetization strategy... hint: it's a lot! And as with most things, I think pursuing those relationships really depends on where you're at in your podcasting journey and what your goals are for your podcast and business.
Which is why I decided it was time to do an episode all about sponsorships. This isn't going to be a how-to on getting sponsorships, but rather a "things to consider" as you start crafting an external monetization strategy for your show.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey y'all! Have you ever wondered about how you can grow your show super quick? Like way faster than slogging along week after week, sharing amazing content in all the places, and growing, but so so slowly?
Then this one is for you! I'm talking all about different ways you can grow your show with ads!
Find the full episode show notes and additional resources at:
https://kwellscompanies.com/023
Links & Resources:The Cubical to CEO - (Bonus #6) WTH Is A Media Company?! Our Business Model Explained
The Get Paid Podcast
Connect with me on:KWells Companies
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Book a Call:Scheduling Link
* Indicates an affiliate link. I will never share links to programs or software that I donāt personally use or recommend. I LOVE this software and how easy it makes podcast marketing!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey y'all! I'm back with a little note on editing. This is NOT going to be a long one but definitely something to consider as you're editing your show! Listen as I share why there are ethical considerations in podcast editing and how to approach them!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Are you ready for summer? Is your podcast?
If you're a parent (or a student) you probably find that life looks a LOT different during the summer time. Kids are home from school, activities are endless, days are long, and there's not a ton of time to keep recording.
For some podcasters there isn't really any difference. They're able to still find the time to stick to a clear recording schedule and keep all the fires burning.
But for others, summer is a lot different.
Rather than letting your podcast languish, get prepped for summer instead. Wondering how to do that? Here are a few quick tips to prep your podcast for summer!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
You did it! You recorded your first few episodes, created a banging intro and outro, and picked out perfectly on brand music! You've selected the right podcast host to work for your podcast and business goals and you are ready to tell the world... but how? Sit back, relax, grab a pen and paper and get ready to take notes because I'm sharing some creative ways to launch or relaunch your podcast!
Find the full episode show notes and additional resources at:
https://kwellscompanies.com/020
Links & Resources:Episode 12 - Why You Should Release a Podcast Trailer
Connect with me on:KWells Companies
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Book a Call:Scheduling Link
* Indicates an affiliate link. I will never share links to programs or software that I donāt personally use or recommend. I LOVE this software and how easy it makes podcast marketing!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
When looking to grow your podcast, have fun and create searchable episode titles to attract your listeners and gain visibility, and don't forget to talk about your show all over the place! Listen in to hear my 5 actionable marketing tips for podcast growth!
Find the full episode show notes and additional resources at:
https://www.kwellscompanies.com/019
Links & Resources:Answer The Public
*Capsho
*Captivate - the BEST podcast hosting platform for dynamic ad insertion and private podcast creation
Connect with me on:KWells Companies
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Book a Call:Scheduling Link
* Indicates an affiliate link. I will never share links to programs or software that I donāt personally use or recommend. I LOVE this software and how easy it makes podcast marketing!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
As with so many of my episodes, the answer is, it depends.
Iāve recently seen some pretty good Instagram Reels that show someone working and asking the question, āreasons why you shouldnāt do xyzā¦ā and of course there are no reasons.
However, I do think there are times and situations when hiring a podcast manager may not be the right fit. Listen in to learn why!
First off, let me just say that there are very FEW reasons why you might not want to hire a podcast manager. Most of them have to do with situations within your business and in conjunction with your overall goals. But they do exist.
Before we really dig in though, I want to talk about what a podcast manager is, what they do, and the range of different things to expect depending on the type of podcast manager youāre looking to hire.
So what IS a podcast manager?
A podcast manager is someone you hire to manage the details of your podcast. They can handle everything from content strategy, to editing and uploading, to guest management and pitching, to social promotion and marketingā¦
or all of the aboveā¦
or a combination of the above.
Essentially theyāre there to keep your podcast organized and running smoothly in accordance with the overall goals of your business and the show itself.
It all depends on what you need.
Now, why wouldnāt you want to hire a podcast manager? Honestly, if you donāt already have a team and have never hired any kind of help before, then I donāt think I would start with a podcast manager first. Unless youāre essentially hiring a marketing team along with them OR they become your one person marketing team and they already have all their own systems and processes.
Also, I donāt know that Iād hire a podcast manager if all you really want is an editor. There is a difference between a podcast manager and a podcast editor. One manages the whole show and the other makes sure your episodes sound fantastic. A podcast manager can 100% also be a podcast editor, but someone who labels themselves as an editor is very unlikely to handle other aspects of the show.
I also think thereās something to be said for digging into the entire process for the first several episodes so that youāre forced to hear yourself speak and work on your own verbal crutches. If you do interview episodes, listening to your interviews will give you insights on how you can become a better interviewer.
Thereās no better way to do this than to be the one to edit your show for the first little bit because if you are listening to the finished product youāre likely listening to something that has been significantly fine tuned.
Alright, when SHOULD you hire a podcast manager.
Honestly, when youāve reached a point where managing all the bits and pieces of your show has started making the process less fun for you.
I 100% view a podcast as a marketing tool for your business and a great way to create a pillar piece of content each and every week, but it should also be fun.
If youāre not having fun but your podcast is your main content driver, then it may be time to hand over the reins so that you can stay in your zone of creative genius.
Additionally, if youāre looking to take your podcast to the next level, bringing on an expert to help you test, tweak, and optimize your show could be the next right step for you.
There are so many reasons to hire a podcast manager, but only if youāre ready to take that step.
Part two of this conversation will be Agency versus one person showā¦ which is right for you! Stay tuned for that one in the future.
Links & Resources: Connect with me on:KWells Companies
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What is a podcast workflow you ask?
Itās the series of steps you have to take in order to plan, record, edit, and release your podcast episode.
Hereās the thing, there are a LOT of steps between idealizing an episode and actually releasing it into the world. In order to be sure you donāt miss any of those steps, I recommend creating a podcast workflow that works for you and your team!
First things first, do you currently use any kind of task management tool?
If your answer is no, Iām going to need you to get one stat. Because even as a one person show, you donāt want to miss a vital step in your process and release an episode that doesnāt adhere to your standards for your business.
And if you have a teamā¦ I have no idea how youāre running your business without one š¤£!
My preferred project management tool is ClickUp but Iāve worked in Asana, Monday, Trello, Notion, and more. They all have the ability to create recurring tasks from a template so that youāre not remaking the wheel each time.
The reason I love ClickUp is that I can assign one master project manager to an episode, and then delegate the individual tasks to all the appropriate people. This is also true in Asana and Monday, but I like ClickUpās task automations better.
So now that weāve covered the fact that you need to have a task management tool, letās talk about setting up a podcast workflow that keeps your podcast tasks on time and your show consistent.
Always build in time to plan, research, and outline your episodes. This doesnāt have to be a ton of time. In fact, I typically give myself about ten minutes unless I need to do real research for the episode and then Iāll give myself about thirty.
Once youāve planned out your episode, schedule yourself time to record. I recommend batch recording when possible but youāll always want to be sure there are actual tasks with due dates for you to do these steps. PUT THE TIME ON YOUR CALENDAR so that you donāt forget to sit down and do the oh so important task of recording the episode.
Pro tip: if you do episode intros like I do, be sure to record them at the time of your recording. If youāre doing an interview episode, record your intro right after your interview. That way itās fresh on your mind for the intro!
Next, youāll want to transcribe your episode, get it over to your editor (or schedule yourself some editing time), and get all your graphics ready.
Once itās edited, have your show notes written.
Then youāre ready to release it into the world. Get the episode into your podcast host and schedule it and then schedule the post on your website as well.
Before it actually releases, put together your marketing materials, get those materials over to your guest if you had one, and schedule out your social media posts and email to promote the episode.
SO MANY STEPS!
The good thing about a project management system is that you can create a true workflow that notifies each subsequent person in the process that they are now able to work on their piece when the tasks before them are completed. You can automate statuses, notifications, and task creation and it takes a lot of the time out of the administrative side of your podcast.
Another great reason to have a project management system for your podcast workflow is that you can create workflows for all aspects of your podcast to include guest management, social promo, email announcements, and more.
So, after you listen to this episode, write out all the steps you take from start to finish to get a podcast episode out into the world. That is your podcast workflow! Make sure that itās set up in your project management system and voila! Youāre ready to streamline your podcast content creation and promotion.
Links & Resources: Connect with me... -
There are seriously so many ways to podcast itās not even funny. The best thing for you to do is to set up your show in such a way that itās easy and fun for you to create! But what does that mean? Should you templatize your show or customize it? Listen in to learn more!
So first things first, let me tell you what I mean by this, because itās not an industry standard for discussing show structure.
When I think of templatizing your show I mean having a pre-recorded intro and outro that you use in every episode. So all you have to do is record your next episode, clean up the audio, slap on that intro and outro, and upload it to your podcast host to share it with the world.
For some, that makes the most sense. Either because theyāre short on time or short on help or both. But so many of my clients have found value in doing a little customizing as well.
To have a fully customized show you would record a new intro and outro for each and every episode. There are a lot of people who find this to be easiest. They can say whatās on their mind, they donāt have to over think what theyāre doing and they just continue their riff right on through asking you to follow or subscribe.
If youāre a creative entrepreneur looking to break out of the status quo of podcasting, this could totally be the right style for you. But I donāt necessarily recommend it for brand new shows.
Why?
Because the purpose of those pre-recorded pieces is to establish consistency for your episodes. It also helps introduce your show in a consistent way to new listeners. Plus it takes some of the heavy lifting off of the strategy behind your show.
What I find works best overall though, is to do a little bit of a hybrid model. Creating episode intros to introduce your topic or guest, then moving into the pre-recorded intro to remind everyone what your show is all about and who you are, then diving right into the episode.
Then the last piece is the pre-recorded outro that reminds your listeners where else they can follow you and to ask for ratings and reviews.
Now, you may be wondering, where do I fit ads into this? Thatās going to be a topic for another episode because it really requires more of a deep dive, so tune in for that one!
Which do you prefer, fully templatized, fully customized, or a mixture of both?
Links & Resources: Connect with me on:KWells Companies
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Choosing the right podcast host isnāt necessarily a requirement right out of the gate, but man does it make life easier! (Moving a podcast from one hosting platform to another can indeed be a beastā¦ IYKYK!!)
Thatās why itās so important to do some of those foundational strategy steps first. Really honing in on the purpose behind your podcast, how you want to monetize it, and how you want to utilize it is definitely key to picking the right podcast hosting platform for you!
Please note: This episode is not a review of the top podcast platforms! Honestlyā¦ I like them all. They all have good and bad things about them and they all require a bit of time to learn, but they wonāt all work for your podcasting needs.
For instance, do you plan to use affiliate marketing in your podcast? If you do, using a podcast host that allows you to easily insert dynamic content into your episodes in designated spots is extremely important.
Why?
Because the affiliate offer you have this week will very definitely not be the same offer you shared a year ago. With dynamic content, no matter what the offer is, every single episode you have will have that information flowing through your listenerās earbuds.
Listen in to hear some other things you should take into account as you research which podcast hosting platform is right for your show!
Links & Resources:*May Contain Affiliate Links*
Captivate*
Libsyn
Buzzsprout
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Thatās rightā¦ I said it. Feel free to structure your podcast in whatever way works for you and your audience. As long as you are creating valuable content that meets the needs of your audience, your podcast will do just fine. (Plus, think about it. Does every podcast you listen to have the same structure? Probably not!)
Something that youāll notice about my podcast is that so far, I have only done solo episodes. Why? Because Iām creating a bank of episodes to be used specifically as a resource for anyone looking to launch a podcast. I havenāt decided how Iām going to use this bank, but I WILL be repurposing it for other things.
Why?
Because when launching a podcast, these are the questions I get asked most frequently. (..and some of these episodes address questions that many people donāt even know to ask!)
I wanted to provide my audience with episodes to meet them where theyāre at AND give myself an easy way to point back to the podcast when someone has a question. Two birdsā¦ one stoneā¦ as they say!
However, this structure wouldnāt work for someone who was trying to use their podcast to create relationships in and around their niche. Why? Because Iām not interviewing anyone. Iām not connecting with people and helping them share their stories while providing valuable insights for my audience.
If my goal, currently, was creating business connections, then my podcast structure would not be serving that goal. (Thank goodness I have other goals in mind š!)
Your podcast structure in essence should directly reflect and work toward your overall goal for your business and podcast. (Wondering about that? Check out the episode I did all about that here!)
Listen in to hear all the things you should consider as you begin planning out your overall podcast structure and why you are 100% allowed to change that structure as your podcast and business grow and evolve.
Links & Resources:
Episode 4: Goal Setting for Your Podcast
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KWells Companies
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Scheduling Link
This podcast uses the following third-party services for analysis:
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YPS013 - Iām Baaaaack!
Hey yāall! It has been nigh on forever at this point and I am so sorry about that. Basically, my business took a bit of a backseat as life came to the fore, but Iām back! And Iām so excited to continue sharing valuable tips and advice on the podcast.
Nothing much else has changed. Iām still hella passionate about all things podcasting, marketing, and growing businesses.
Listen in to hear what Iāve been up to and what Iām looking to share in the coming weeks and months.
Links & Resources:
Connect with me on:
KWells Companies
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Scheduling Link
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Iāve said it before, and Iāll probably say it again, because I am 100% on the āPodcast Trailerā train. There are so many benefits of having one, and I canāt even think of a downside. Here are my top 3 reasons why you should have a podcast trailer!
Reason #1: It makes launching your show MUCH less stressful.
Why? Because you donāt have to worry about whether or not your listeners will be able to find it on their favorite podcast players. Some players take up to two weeks to add new shows to their listings. 2 WEEKS! If you plan to release your first episodes ON launch day, your listeners may not be able to find it.
Reason #2: Youāll have a true call to action while promoting.
Thatās right. Because your show will actually exist, youāll be able to point your potential listeners to a place where they can follow or subscribe. Rather than letting them know to ākeep an eye outā or ācheck backā or something equally as vague, your CTA will be: āClick here to follow or subscribe and be notified when our first episodes drop.ā
This is MUCH stronger and will result in more people subscribing before your show ever launches.
Reason #3: This is a great way to share the purpose behind your podcast and introduce new listeners to you, your brand, and your message.
The goal is to bring new people into your sphere and provide them with super valuable content that will keep them coming back for more. When you introduce your show with a trailer, you can then use that content over and over again in ads, promotions, etc.
This is a great way to diversify your launch strategy AND your ongoing promotions strategy.
Listen in to hear it all!
Links & Resources: Connect with me on:KWells Companies
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
This is a super simple episode.
You need show notes. That is all!
ā¦
ā¦.
ā¦..
JUUUUST kidding!
I mean yes, you do need show notes, but there are also some best practices you can follow to help them do some heavy lifting for you from an SEO perspective. Listen in and Iāll share some of the things to consider as you write your show notes.
First things first, my own personal opinion is that you should put your full show notes in your podcast host as you schedule your episode. Not everyone feels this way, but hereās my thought process.
Your listener is already in their podcast player, listening to your show, likely on the go and unable to do a whole lot of searching. Why would you make them click out of their app to find the link to the resource you cited?
They donāt have time for that. (Aināt nobody got time for thatā¦)
So aside from really first, you need to have show notes, you also need to make them easy to get to.
Next, be sure that you have a keyword in mind that youāre trying to rank for. This can fall into a separate strategy that is specific to your podcast OR it can tie into the overall keyword and SEO strategy you have for your site. Either way, focus on your keywords and be sure to include them.
The whole point of show notes is to make your episodes searchable on the Googler. If youāre not trying to apply basic SEO, then youāre not using them to the best of their ability.
Want some additional pointers? Listen in to hear them all!
Links & Resources: Connect with me on:KWells Companies
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
#unpopularopinion: every person who has a podcast should go through the process of editing their show. At least in the beginning. Listen in to hear my thoughts on some best practices you can use to make the editing processes a touch easier.
First things first, pick an editing tool that you can learn and grow with. Iāve been using Audacity and I love it. Itās a free, open-source platform that is updated continually. At this point itās definitely a contender with other bigger name platforms.
Next, as youāre listening through your episode, start to note your verbal crutches. What unnecessary words and phrases do you use frequently?
Now, donāt go taking all those words and phrases out. You want to sound natural but also knowledgeable!
Oh! Speaking of not taking things out, donāt take out all of your breath sounds. Weāre human. We breathe. To take out all of your breath sounds would make your cadence of speech sound extremely unnatural.
Listen in to hear all of my tips and tricks for starting on your editing journey. This is definitely not an in-depth masterclass on editing, but instead an introduction on what to listen for as you edit.
PLUS - I added a few more notes for recording best practices!
Links & Resources:Audacity
Auphonic
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This podcast uses the following third-party services for analysis:
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Are you struggling with your post-production and editing time? Does it seem like you just canāt get your recordings to be ārightā from the get go? Listen in to hear some of the things you should consider before you hit record and then while youāre on the mic! This is the first in a series all about best practices when it comes to various areas of your podcast!
Recording your episode SEEMS like it should be the easiest part right? I mean youāre sharing your knowledge with the world. You ALREADY HAVE THE KNOWLEDGE! So why is it so hard for you to get the recording to sound good?
Here are some of the most important things to consider:
š„ Your recording environment
š„ Mic placement
š„ Mic settings
š„ Overall, being familiar with your mic
š„ The cadence of your speech
š„ Remembering to stop and restart when you make a mistake
š„ Letting your guests know to do the same
š„ Not moving around as you speak
These are some of the most important factors to consider, but another good thing to do is to sit down and write out the talking points you want to be sure and hit when you begin recording. (I could DEFINITELY be better about doing thatā¦ š¤¦āāļø)
Writing things out and giving your episodes some structure will keep your podcasts engaging and help you with editing them because you wonāt have as many flubs while you speak.
What are some of the things you struggle with as you record?
Links & Resources:Samson Q2U
Zoom H4n
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