Эпизоды
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Today, I'm joined by two industry powerhouses who are shaking up the real estate world.
First, we have Alex Howard-Jones, the Operating Principal at Keller Williams UK. With over two decades of experience in property, Alex has been instrumental in pioneering the self-employed agent model in the UK. Her expertise spans residential sales, lettings, and property management.
Alongside Alex, we have Tanya Blake, the Managing Director at Keller Williams UK. Tanya brings a wealth of knowledge from her 15-year career in estate agency. She's known for her innovative approach to training and developing high-performing agents, and her passion for transforming the industry's reputation.
Both Alex and Tanya are at the forefront of revolutionising the UK property market, championing a model that prioritises agent empowerment and client satisfaction.
They're here to share their insights on what truly maximises home value and how to navigate the ever-changing landscape of estate agency.
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Want to elevate your lettings services and stand out as an elite agency? Get the inside track from Angharad Trueman of Andrews Property Group on maximising value for landlords through ethical practices and professional property management.
Table of Contents:
1. The Charitable Approach: Operating with Purpose
2. Educating Landlords: Key to Responsible Letting
3. Tailored Services: Letting Only to Full Management
4. Advocating Professional Hands-On Management
5. Creating Value Through Transparency and Respect
1. The Charitable Approach: Operating with Purpose
As an estate agency _owned by a charitable trust_, Andrews Property Group has a purpose beyond just profits - funding housing and community initiatives through their business success. This ethical core shapes their entire approach, as Lettings Director Angharad Trueman explains:
"Andrews exists to give back for that charity so that they can go off and do some great things to progress housing."
Operating as a social enterprise allows them to prioritise responsible practices and professional service delivery over mere financial returns. Their charitable ownership is a key differentiator.
2. Educating Landlords: Key to Responsible Letting
Angharad sees landlord education as vital for upholding housing legislation and fostering a professional landlord-tenant dynamic. Increasingly complex legal responsibilities demand proactive guidance:
"Part of my job is educating [landlords], talking to them about their legal responsibilities and helping them understand how to be a better landlord."
Through blogs, newsletters, seminars and social media efforts, Andrews empowers landlords with knowledge on:
* Legislative compliance
* Ethical tenant treatment
* Maximising investment returns
This raises the overall standards of landlord conduct in their market.
3. Tailored Services: Letting Only to Full Management
To cater to varied landlord needs, Andrews offers a comprehensive suite of lettings services:
* Letting Only - Finding tenants
* Rent Collection - Handling monthly payments
* Legal Protection - Safeguarding rent receipt
* Full Management - End-to-end hands-off service
Whether accidental or professional investors, landlords can select the level of direct involvement that suits them best while ensuring legal and ethical obligations are met.
4. Advocating Professional Hands-On Management
While offering the choice, Angharad is a strong advocate for Andrews' premium fully-managed service, even for local landlords:
"I get so frustrated when my landlords say they don't want managed because they live next door...That's the last thing you want!"
Drawing on her extensive experience, she highlights the value of professional distancing between landlord and tenant:
"You'll have just sat down to tuck into dinner and they'll be knocking on your door with an issue...The managed service is worth it to take the emotion out and treat it as a business."
5. Creating Value Through Transparency and Respect
Throughout, a core ethos of transparency and respect for tenants underpins Andrews' elite service delivery:
"We actually care about the people we deal with...we are there to educate [landlords] and help them."
By comprehensively addressing legal responsibilities while maximising returns, Andrews exemplifies how an ethical, tenant-oriented approach can drive value for the landlord:
"Their elite service aims to create value through transparency, respect for tenants, and addressing landlord duties beyond just profits."
In summary, Angharad Trueman and Andrews Property Group demonstrate how operating with ethical purpose, providing educational support, offering tailored services, advocating professional management and prioritising transparency can elevate an estate agency to elite status.
Angharad Trueman, Lettings Director - Andrews Estate Agents
LinkedIn Profile:
linkedin.com/in/angharad-trueman-marlaWebsite:
andrewsonline.co.uk (Blog)Phone:
01242 235021 (Work)
https://www.andrewsonline.co.uk/ -
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The secret to maximising home value lies in understanding pounds per square foot.
Elite agent David Warburton meticulously researches market data to present sellers with a credible, well-informed valuation range - not just an emotional price point.
Honesty and authenticity are the hallmarks of David's approach.
He takes the time to educate clients on market realities, building unshakable trust as a true partner in the selling process.
David's cinematic marketing materials rival TV property shows, captivating buyers and delivering a remarkable ROI for sellers.
He has a unique ability to identify a home's potential and sell the dream to the right target market.
Confidence in pricing is key.
David embraces the subjectivity of the market, guiding sellers with data-driven valuations rather than inflated promises.
This approach consistently unlocks the true worth of any property.
For agents and savvy sellers, David's insights offer a masterclass in elite-level estate agency.
Implement his strategies around pounds per square foot, honest pricing, captivating marketing, and confident client guidance to achieve exceptional results.
To Contact David
burtonjames.co.uk we-locate.co.uk -
As a savvy estate agent, you know that effective marketing can make all the difference in driving up buyer interest and closing sales at premium prices.
But according to digital marketing expert Giles Redford, most agents are missing a crucial piece of the puzzle - optimizing the property advert itself.
In a recent interview, Redford pulled back the curtain on the strategies he uses to help his clients maximize views and attract serious, qualified buyers.
From leveraging keyword-rich descriptions to deploying eye-catching photography techniques, Redford outlined a comprehensive framework for crafting estate agency listings that truly stand out in a crowded market.
"The objective of a great property ad is not to sell the house, it's to sell the viewing," Redford explained, emphasising the importance of piquing a buyer's curiosity rather than overwhelming them. Discover Redford's top tips for fueling a feeding frenzy of interest around your listings and dominating the local market.
Get in touch with Giles via Linkedin
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In an eye-opening interview, top real estate agent Ant Perkin pulled back the curtain on the key elements for a successful property marketing strategy to achieve maximum sale prices.
The veteran agent emphasised the critical importance of a comprehensive, multi-pronged approach aimed squarely at the ideal buyer. "Each component - professional photography, videography, detailed descriptions, floor plans, virtual tours - should speak directly to the likely purchaser and make the property truly stand out," Perkin stated.
Pre-marketing tactics like social media videos and direct mail are leveraged to build early buzz. However, the linchpin is accurate, competitive pricing based on in-depth market analysis. "If the pricing is wrong, it doesn't matter how good the marketing is - you'll attract the wrong buyers," Perkin bluntly assessed.
Notably, the agent stressed complete transparency with sellers from day one. "You have to be upfront and honest, not over-promise just to get the listing. The real work begins after the offer is accepted, so you need that trust and alignment."
Perkin's strong client relationships, exemplified by receiving baby gifts from sellers, evidence the high degree of confidence his candid, ethical approach inspires in clients. Undoubtedly, implementing his multi-faceted, buyer-focused marketing strategy positions properties optimally to maximize sale prices.
Linktr.ee/antperkinkw @antperkinkw (insta & tiktok) 07791 573201 -
In this insightful interview, Chris Webb, an estate agency consultant and author of "The £100,000 Agency" e-book, reveals the secrets to maximising a home's sale value and achieving six-figure earnings as a self-employed estate agent.
Webb emphasises the critical importance of having an exceptional estate agent guiding the entire sales process. He believes modern agents must be highly skilled across all areas - marketing, negotiating, valuations and more - with no weaknesses.
His e-book provides a step-by-step roadmap for new agents to earn £100,000 in their first year by breaking it down into achievable goals like 16 valuations and just 2-3 sales per month. The focus is on simple, actionable advice using free online training resources.
Webb also offers one-on-one consulting to identify and improve weaknesses in an agent's business.
With his no-nonsense approach, Webb aims to prevent agents from failing and equip them with the tools for sustainable six-figure success in a competitive market.
Social Media Handles:
Facebook: https://www.facebook.com/profile.php?id=100091620096258
Instagram: https://www.instagram.com/estateagent.consultancy/
LinkedIn: https://www.linkedin.com/in/theestateagentconsultancy/Best Contact Number:
07765 829184 -
In this insightful episode, elite estate agent Philip Shaw reveals the single most important factor for maximising a home's sale price - impeccable property presentation.
Philip passionately argues that compelling online listing photos create that crucial first impression to motivate buyers to view the home.
He shares his proven tactics for upfront conversations with sellers about decluttering, depersonalising, and staging the home like a model apartment before professional photography.
While an initial investment may be needed for updates like fresh paint, Philip demonstrates how this small outlay can yield exponentially higher sale proceeds.
Beyond the presentation advice, Philip offers wisdom on building client trust, providing premium service, and justifying slightly higher commissions through exceptional results.
This episode equips agents with concrete strategies from an elite performer for optimising every listing's marketability and profit potential.
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My next guest joins me to share her secrets to success in Estate Agency.
Holly Price is an independent estate agent based in York who is redefining the industry with her passion for top-notch marketing and unmatched customer service.
Ranking as one of the top agents in her area, Holly credits her success to going the extra mile at every step of the home sale process - from compelling listing photos and videos to transparent communication during showings.
With an eye for showcasing lifestyle over just bricks and mortar, she helps sellers maximise their sale price no matter the market.
I'm excited to dive into Holly's approach to real estate and why she believes the self-employed agent model is the future. Please join me in welcoming the one and only Holly Price!"
Here are the formatted contact details:
Phone: 01904 373 131
Email: [email protected]
Facebook: https://www.facebook.com/movehomewithholly
LinkedIn: https://www.linkedin.com/in/holly-price-lickiss-25165a53/
Instagram: https://www.instagram.com/movehomewithholly
#eliteagent #luxuryrealestate #independentagent #selfemployedagent
#transparency #lifestylemarketing #propertymarketing #realestatevideos
#realestatephotography #clientexperience #johnsavage #zerobsestateagency -
I sat down with estate agency pro Julia Bartsch…
In this market, great photos and videos are essential to attract buyers online, Julia says. Go pro to showcase your home's features—skip the iPhone pics!
Also, be real about pricing.
Some agents may tell you what you want to hear to get your listing, but that won't help you sell.
Julia keeps it straight, evaluating market data to set the right price.
Sure, we all want top dollar, but overpricing turns off buyers.
Here's what I love: Julia treats potential buyers just as well as sellers.
She takes time to find the right match, knowing happy buyers become future clients down the road.
Her honest, relationship-focused approach has earned tons of referrals in a competitive area.
The bottom line?
Find an agent who puts service over speed.
Julia takes the time to prep listings and counsel sellers through realistic expectations.
That mindset leads to smoother sales in the long run.
In other words…
Be wary of agents who simply tell you what you want to hear about your home's value in order to win your business.
The right agent will level with you about pricing based on market data, recognising that overpricing often leads to homes sitting unsold which Julia is not prepared to do.
Julia Bartsch, Greenhill Estates
Email: [email protected]
Phone: 07810114561
Social: @greenhillestates
Address:
Greenhill Estates
28 Castle Street
Hertford, Hertfordshire
SG14 1HH
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Rob Wells discusses best practices for estate agents to effectively communicate with and market properties for sellers.
Rob emphasises being transparent about pricing and managing sellers' expectations.
He advises doing due diligence like property searches upfront to prepare for a quick sale.
Rob stresses the importance of constant communication with all parties throughout the sale process to keep things moving smoothly.
He notes that marketing should focus on attracting the best buyers by positioning the property highlighting the need for empathy when working with sellers to get their property sold.
#estateagent #property #realestate #housingmarket #ukproperty #propertynews #propertyforsale #housing #propertymanagement #propertymarketing
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In my latest podcast interview, London estate agent Meghan Eighteen of Location Location shared her perspective on what really maximizes a home's value when it comes time to sell.
When asked what the one thing is that truly maximizes a home's sale price, Megan's response cut through the usual tips of painting the front door yellow or baking bread.
"In reality, I think we all know that the true value of a property, aside from the obvious things like presentation, is the estate agent," she stated.
Megan explained that a subpar estate agent simply won't be able to get top dollar for your home. She pointed to past statistics showing that homes sold by primarily online agencies like Purplebricks sold for less on average than those sold by traditional high street estate agents.
"If you've got the right agent, your property will achieve the right price," she summarised.
But what makes the "right" agent?
For Megan, deep knowledge of and connections in the local area are key.
She emphasised that her agency focuses on harnessing intimate understanding of the neighbourhoods they work in, from knowing all the nearby schools, shops, and restaurants to involvement in community events.
This hyper-local expertise and network allows them to accurately set list prices based on granular area appetite while matching sellers with truly interested buyers.
So for those looking to maximise their sale price, Megan's evidence based advice is clear...
...do your homework to find an agent with their finger on the pulse of your specific neighbourhood and community.
This intimate and truthful local insight could mean thousands more in your pocket...
But just as equally...
Hire wrong...
That'll cost you thousands...
Contact Megan 07780 333 343
Email: [email protected]
Instagram: @lettingsinanutshell
TikTok: @lettingsinanutshell
LinkedIn: Megan Eighteen
Business Address: 18 Stoke Newington Church St, London N16 0LU
#AskingPriceUK #UKAskingPrice #UKPropertySale #PropertyForSaleInUK #UkSellingTips #UkEstateAgent #UkPropertyListing #UkListingOfTheDay #UkPropertyMarketing #UkPropertyAdvertising
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Experienced UK estate agent Chris Buckler shares how the best agents work - with care, not just to hit targets.
He explains what the industry needs to do better: proper sales and marketing training, more small biz support, and a personalised approach.
Chris said that the one thing that truly maximizes the value of someone's home when they go to sell is the agent and emphasised that a world-class agent who truly knows what they're doing can increase sale prices by 3-5% on average compared to an average agent.
Chris Buckler
07773 184 056
The Estate Agency
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Simon Gates shares how agents can leverage valuation accuracy rates, market statistics, and completion track records to justify higher asking fee's and selling more homes.
Simon emphasises the importance of agents knowing their data and statistics to maximise the sale price for clients.
This includes accuracy rates for valuations, days on market, and most crucially completion rates.
He provides compelling examples of using data to justify higher asking prices and fees and argues agents should educate sellers on the likelihood of actually selling, not just initial valuations.
He also stresses truly understanding buyer demand in an area, having insight into what nearby properties have sold for, and conveying market conditions accurately.
https://linktr.ee/Gatesy91
07834376959
#estateagent #propertydata #homevaluation #DaysOnMarket #completionrates #propertyprices #propertynews #HousingMarket #ukhousing #sellingyourhome
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“So what is the one thing that truly maximises the value of someones home when they go to sell their property…?”
In this insightful interview, experienced UK estate agent Ben Madden shares straight-talking advice for homeowners looking to sell their property and get top dollar.
He cautions sellers not to simply go with the flashiest or most familiar agency in town.
Instead, Ben urges conducting thorough research to find the agent who will work hardest and smartest specifically for your home.
He reveals his tips for tracking local agents' time-on-market statistics, offer ratios, and pricing strategies.
"Choosing the right agent is like interviewing a wedding planner." Ben explains - in other words, take the time to find someone who will fight fiercely for your best interests.
He argues that agents must justify their value and approach each home as the unique asset it is.
With so much on the line, sellers shouldn't just choose the cheapest option without vetting.
Ben makes the case that the agent who puts in the work to truly understand your neighbourhood and housing nuances will get you the ideal buyer at the maximum price.
Ben's Contact Details
Email: [email protected]
Social Media Handles:
LinkedIn: Ben Madden Instagram: thatbenmaddenMobile Number: +44 7957 203003
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"The way to get the maximum value for your house, Mrs. Jones, is to find the one buyer that will pay the maximum price for you, because I'll find you ten buyers that want to buy your home. And one of those buyers will pay more than the other nine. So how do we find them?"
He argues focusing too much on market conditions and value estimates can cause sellers to miss opportunities that actually match their goals and needs. The strategy should be tailored to each seller to determine the best approach, timing, potential upgrades etc. to attract the ideal buyer for that home, not fixated on highest list price.
Key takeaways:
Don't become obsessed with market value fluctuations and forecasts Focus on your personal goals and needs from the move Work with an agent on a customized strategy to find the one buyer who will pay top dollar for your specific property...Rowan Waller works for College and County estate agents in Oxford. You can reach him at [email protected].
Socials: Instagram @thepropertywaller
Mob: 07982632733
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Investing in high-quality professional photos and videos can dramatically increase the value of a property's sale price nd I couldn't agree more!
In this podcast, he shares examples of properties selling for significantly more with better marketing materials...
Good visual media creates connections and helps buyers envision themselves living in a home and creates an emotional investment and Michael says, great photography inspires more interest, bids, and higher offers vs. bad or cheap photos which the opposite effect.
Pricing Strategy and Presentation
Michael also outlines the 3Ps - Price, Presentation, Promotion.
On pricing, he suggests having a strategy rather than an arbitrary number.
On presentation...
...photos, videos, floorplans are key.
He also argues an agent's attitude and empathy for the seller are critical.
Do they care about more than just making a sale?
Michael's Contact Details Below
Tel No: 07828 630 194
TikTok: https://www.tiktok.com/@michaelbaileyestateagent
Instagram: https://www.instagram.com/michaelbaileyestateagent/
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Selling a home can feel overwhelming, but it doesn't have to be.
Renowned property expert Christopher Watkin simplifies the process in this interview, providing golden nuggets of advice to maximise your home's value.
With over 20 years experience empowering buyers and sellers, Watkin cracks the code on what really counts when preparing your property to shine.
From the power of professional photos to secrets behind strategic home staging, his sage wisdom helps you capitalize on often overlooked details that translate to serious value.
If you want to master the art of showcasing your home in its best light while sailing smoothly through the sales process, don't miss this game-changing conversation.
Watkin brings a wealth of insider tips to illuminate the path to selling success.
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"I don't want to take over Sheffield...!" said my next guest Linda Stringer MNAEA
"Just one problem." I replied, "Winning instructions and closing deals at the rate you're going, I don't think you've got a choice..."
The flavour through social media Linda is bringing to this industry is designed to attract the right type of client for her.
Built in to her offer to sell someone's home, is authority...!Said differently, sellers are gaining a large following of buyers who trust her in an otherwise negative reputation industry...
In other words...
Gold.
Linda believes social media is key to maximizing a home's value when selling.
By building an audience and community online, she is able to get her listings seen by more potential buyers.
She shares that 8 of her recent sales came directly from her Facebook and Instagram marketing.
Linda also believes creating video content and showing personality helps build trust and makes sellers want to work with her.
She started posting videos despite initial hesitation and nerves on camera.
Now she receives feedback that her authenticity makes clients choose her over bigger firms.
Linda Stringer Individual Estate Agent
Email: [email protected]
Social Media:
Instagram: @linda.stringer.agent
TikTok: @lindastringeragent
Facebook: Linda Stringer Individual Estate Agent
Mobile Number: 07920097175
Please feel free to reach out to Linda via email or over social media. You can also contact her directly on her mobile number provided. She would be happy to help you with any real estate needs!
#SocialSells #VideoWorks #GoBeyondRightmove #StandOutOnSocial
#ShareToSell #CollaborationOverCompetition #CommunityBuilding
#FocusOnTheClient #AuthenticWins #RelationshipsMatter #zerobsestateagency #zerobsestateagencypodcast -
Simon believes that the one thing that truly maximises the value of someone's home when they sell is appointing the right estate agent to represent them.
He argues that choosing a great estate agent that gets results should be viewed as an investment, as they are worth their weight in gold in extracting every last penny from the sale.
Simon emphasises that good agents will have a pricing and marketing strategy, fiercely defend their seller's interests during negotiations, understand all aspects of the process, and provide excellent communication and customer service.
So in Simon's view, having the right estate agent who performs all aspects of the job at a very high level - from marketing and pricing, to negotiating and managing the transaction - is the single most impactful factor in maximizing the sale value of a home.
So in essence, maximising value comes down to pricing strategy flexibility, marketing quality, buyer vetting, transparent communication, conveyancing expertise, and outstanding customer service.
Simon believes attention to all these details is what separates an average agent from one who truly maximizes sales price.
The best contact details you can contact Simon on?
@propertywithsimon
07779295968
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Alex believes that the one thing that truly maximises the value of someone's home when they go to sell is the person - specifically, the estate agent - that is dealing with the sale.
Alex explains that factors like pricing, marketing, promotion etc. are important, but ultimately it comes down to the skills, experience, and negotiation abilities of the agent managing the sale.
He stresses the importance of selecting the right agent through a thorough "job interview" process, rather than just going with whoever promises the highest valuation.
Alex warns against things like overvaluing, low fees, exaggerating buyer interest, and long contracts, as tactics used by some agents to win business but not necessarily get the best results.
He advocates finding an agent who will provide exemplary, personalised service and have the seller's best interests in mind throughout the process.
In summary, Alex believes the human element - the individual estate agent - is the key factor in maximising a home's sale value, over and above other considerations.
He argues a skilled, ethical, client-focused agent makes all the difference in negotiating top dollar.
It is the individual agent what truly maximises value, in Alex's view.
Contact Details:
Email: [email protected]
Social Media: @alex.bespoke.agent
Phone Number: 07894 403 405
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