This startup took away all the complexity of growing your first cannabis plant at home and found product-market fit. Here to delve into the story of A Pot For Pot is founder Joshua Mezher.
Get a 10% discount by using the coupon code "insider" at check out at https://www.apotforpot.com
[00:59] An inside look at A Pot For Pot, the best outdoor and indoor growing kits for marijuana, cannabis, and other fresh herbs
[1:18] Joshua’s background and how he came to start A Pot For Pot
[4:49] What comes with A Pot For Pot’s growing kits that make them the easiest to use for home growers
[8:54] How much plant A Pot For Pot can yield and why this makes it more cost-effective for the customer than purchasing flower
[11:49] What auto-flowering is and why it’s important for home growers
[17:44] Joshua’s advice to home growers on how to achieve the perfect harvest
[25:32] How Joshua successfully bootstrapped A Pot For Pot and the story behind how he got his first hundred customers
[32:47] What Joshua finds most interesting about the cannabis industry right now and where he sees it heading in the years to come
What will the cannabis industry look like after COVID-19? CannaInsider host Matthew Kind forecasts the 7 disruptive changes that will take place in the years to come.
Check out an infographic on these 7 changes at https://www.cannainsider.com/covid
Key Takeaways:How COVID-19 will impact cannabis in the next few years, including: Automated grow rooms Pathogen detection policies Contactless delivery and payment Pre-purchase of discounts cards and gift cards Results-only business partners Commercial drones for cultivation VR education
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Are cannabis and hemp beverages on the verge of explosion? It all comes down to the fickle whims of beverage consumers. Here to tell us more about it is Jonathan Schultz of Backyard Soda.
Learn more at https://www.backyardsodas.com
[2:09] An inside look at Backyard Soda, a Denver-based startup creating all-natural, non-alcoholic, CBD-infused sodas and cocktail syrups
[3:28] Jonathan’s background and how he came to start Backyard Soda
[9:36] What beverage consumers are looking for in cannabinoid beverages right now
[14:44] Why Backyard Soda chooses to use whole ingredients even though this drives up price points for customers
[21:10] How Backyard Soda is partnering up with restaurants and hotels looking to add CBD cocktails to their menus
[23:46] Why Backyard Soda uses full-spectrum CBD unlike most other cannabis beverage brands that use CBD isolate
[29:03] The challenges of distributing CBD beverages and how Backyard Soda has overcome them
[37:38] Where Backyard Soda currently is in the capital-raising process
We’ve seen some hemp skincare products, but now entrepreneurs are developing skin and beauty products with THC above the 0.3% threshold.
Here to tell us about it is Bridget May of Green Bee Botanicals.
Learn more at https://greenbeebotanicals.comGreen Bee Botanicals is partnering with the Clean Label Project which is a national nonprofit with the mission to bring truth and transparency to food and consumer product labeling. They give awards to products that pass their strict independent testing criteria and they also call out brands that are not doing such a great job.
[1:10] An inside look at Green Bee Botanicals and its mission to revolutionize the beauty and wellness industries
[2:27] Bridget’s background in the biopharmaceutical industry and how she came to start Green Bee Botanicals
[7:37] Why Bridget decided to formulate Green Bee’s products with more than 0.3% THC
[10:14] The most popular products at Green Bee Botanicals
[11:00] Why Green Bee creates “clean” products and how this sets the company apart from other skincare brands
[13:47] How Green Bee’s serums and lotions nourish skin from the inside out
[16:45] What customers are saying about Green Bee’s THC products
[24:04] Why skincare products with THC do not produce a high when applied to the skin
[25:27] Bridget’s advice to entrepreneurs on how to distribute their products
[28:11] What research is saying about CBG and its benefits for the skin
[29:49] Where Bridget sees the cannabis skincare space heading over the next 3-5 years
Green Bee Botanicals is partnering with the Clean Label Project which is a national nonprofit with the mission to bring truth and transparency to food and consumer product labeling.
Can you mix together compounds like caffeine and THC to create a thriving new market category? Here to help us answer that question is Peter Barsoom of 1906.
Learn more at https://1906newhighs.com
[00:48] An inside look at 1906 and its mission to redefine the edibles category with better-tasting, more effective products
[1:28] Peter’s background and how he came to start 1906
[3:19] How cannabis use changed after the Pure Food and Drugs Act of 1906
[4:12] 1906’s unique “drops” and how they’re formulated to meet different needs
[6:29] 1906 versus other wellness experience brands like LucidMood and Dosist
[11:15] Why Midnight Dark Chocolate for Sleep is the number one product at 1906
[13:29] How the products at 1906 provide a quicker onset than competing edibles
[16:48] 1906’s plans to create an extended-release formula of Midnight to help consumers not only fall asleep but stay asleep
[20:55] Where Peter sees the cannabis wellness experience category heading in the next 3-5 years
[24:28] Peter’s plans to expand 1906 beyond Colorado and Oklahoma
[25:57] Where 1906 currently is in the capital-raising process
Advertising cannabis is banned in most of the US, so how can a cannabis company get the word out?
Here to help us find solutions to this problem is Chad Bronstein of Fyllo.
Learn more at https://hellofyllo.com
[00:56] An inside look at Fyllo, the world's first single-solution regulatory technology for cannabis
[2:25] Chad’s background and how he came to start Fyllo
[3:53] How Fyllo’s data ecosystem helps cannabis companies streamline regulatory tasks and target customers legally
[9:51] What different cannabis companies can expect when using Fyllo
[13:07] Success stories Chad has seen so far and how clients are using Fyllo to advance their companies
[15:04] Chad’s advice on how to determine a good marketing budget for your brand
[16:34] How Fyllo provides direct access to cannabis audience data through the Lotame, the world's largest marketplace for second- and third-party data
[19:35] Requirements companies must meet before working with Fyllo, including becoming CCPA compliant
[20:25] Chad’s tips on how to build a dynamite marketing team for up-and-coming cannabis brands
[23:55] Where Chad sees customer acquisition and brand awareness evolving in cannabis over the next 3-5 years
While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits.
Today’s guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.
Learn more at https://dosist.com
Key Takeaways:Gunner’s background in cannabis and how he came to start Dosist An inside look at Dosist and its mission to simplify cannabis consumption with innovative delivery devices How taking the guesswork out of cannabis is attracting more people to the category Variables that are important to luxury brand consumers Customer reactions to Dosist’s new dose pen and dose dial The thought process behind Dosist’s high-end yet minimalist retail environment Why Gunner believes brick and mortar stores remain valuable in the age of online shopping Where Dosist is in the capital-raising process How Gunner is planning to evolve Dosist in the coming years as consumer preferences change
Cannabis delivery platforms are evolving quickly as they find better ways to retain customers and reduce churn, and Emjay might just have the best approach yet.
Here to tell us more about it is Chris Vaughn, CEO of Emjay.
Learn more at https://heyemjay.com
[00:51] An inside look at Emjay, a premier cannabis delivery and retail company in Los Angeles, CA
[1:48] Chris’ background in the alcohol industry and how he came to start Emjay
[12:27] Emjay’s hub-and-spoke business model and how the company functions both as a retailer and delivery service
[17:40] How Chris’ experience in the alcohol industry has influenced his approach to cannabis
[23:08] Unplanned versus planned purchases and how this differs between alcohol and cannabis
[26:25] The advantages of owning your own supply chain as a cannabis retailer or delivery service
[38:39] Regulations around the types of vehicles that can be used to deliver cannabis
[40:12] Where Emjay currently is in the capital-raising process
While hemp is a huge and growing part of the cannabis legalization story, it’s often overlooked.
Here to tell us why we should be paying closer attention to hemp is John Manlove, CEO of Bushel44.
Learn more at https://www.bushel44.com
[00:53] An inside look at Bushel44, a wholesale hemp software platform designed for businesses across the hemp supply chain
[1:51] John’s background and how he got into the hemp space
[4:16] How the hemp industry has evolved over the last few years and where it is right now
[5:53] How different types of businesses from farmers to retailers use Bushel44
[10:35] Key differences between Bushel44 and Leaflink
[14:23] Ways in which the hemp space is developing the same way cannabis did
[21:19] What buyers are looking for when purchasing hemp
[25:23] How Bushel44 is advancing the hemp industry by holding companies to higher standards
[28:10] Why smokable hemp is trending and where John sees it heading
[33:01] Success stories John has seen at Bushel44 and his advice on how hemp companies can maximize the platform
Cannabis banking has long been heavily regulated, but one company is weaving through the regulatory madness to create a service that delights both businesses and customers.
Here to tell us about it is Tyler Beuerlein of Hypur.
Learn more at https://www.hypur.com
[1:25] An inside look at Hypur, a payment and banking technology platform for the cannabis industry
[1:51] Tyler’s background and how he got into the cannabis space
[6:27] Obstacles the cannabis industry has faced in payments and banking and how Hypur is working to overcome them
[10:32] Similarities between Hypur and Venmo
[17:13] How Hypur profits off merchants, banks, and credit unions
[19:44] Ways in which Hypur helps merchants market the service to customers
[22:13] How cannabis retailers can easily integrate Hypur into their point-of-sale software and delivery apps
[23:22] Success stories Tyler’s seen among Hypur clients and his advice to retailers interested in using the service
Delivery and curbside pickup sales are booming as cannabis retailers seek new ways to accommodate customers during COVID-19. Here to tell us about it is Socrates Rosenfeld, CEO of I Heart Jane.
Learn more at https://www.iheartjane.com
[00:54] An inside look at I Heart Jane, the first cannabis e-commerce marketplace
[1:25] Socrates’ background and how he got into the cannabis space
[8:32] The type of retailer I Heart Jane typically works with and how the company has grown over the last year
[13:10] How I Heart Jane helps retailers streamline their businesses with automation and real-time integration
[15:50] How dispensary delivery and curbside pickup sales jumped from 17 to 50 percent overnight and what that means for the future of cannabis
[20:55] How I Heart Jane is helping retailers overcome obstacles with delivery and curbside pickup
[23:24] Why I Heart Jane’s business model is superior to GrubHub’s
[29:34] I Heart Jane’s integration services for retailers, including everything from point of sale to CRM
[34:31] Where Socrates sees cannabis e-commerce heading over the next 3-5 years
[39:46] Where I Heart Jane currently is in the capital-raising process
Founded in 2015, cannabis accessories company Hemper has quickly become an industry leader - and all thanks to their monthly subscription box. Here to tell us about it is Bryan Gerber, CEO of Hemper.
Learn more at www.Hemper.co
[1:56] An inside look at Hemper, a premium monthly subscription box for smoking essentials
[2:25] Bryan’s background and how he got into the cannabis space
[7:39] How influencer marketing helped Hemper get its start
[10:59] Ways in which Hemper uses their subscription box to collect real-time data on customer behavior and preference
[21:39] How COVID is affecting the community aspect of smoking and ways in which Bryan plans to bolster that community virtually
[26:55] How Hemper became one of the largest pre-rolled cone manufacturers in the world
[38:01] Why Bryan believes you must control the price in order to secure your place in the market
[40:56] How Hemper is working to become a leading manufacturer in different smoking accessory products
[41:46] Where Hemper currently is in the capital-raising process
A critical component of any cannabis cultivator’s business is establishing best practices around breeding plants.
Here to tell us how to create thriving genetic nurseries is Matt Gaboury of House of Cultivar.
Learn more at https://www.seattlecannabis.co/house-of-cultivar/
[1:04] An inside look at House of Cultivar, the largest cultivator in Seattle, WA
[2:03] Why Matt has shifted his focus from designing grow facilities to plant breeding
[4:51] Types of clients House of Cultivar works with, including I-502 licensed growers and processors
[7:24] A breakdown of propagation through cloning, mother plants, and tissue culture
[16:14] How House of Cultivar validates genetics to ensure they’re the best expression of the plant possible
[19:31] What it means to “reinvigorate” a plant
[24:11] The behind-the-scenes on how House of Cultivar delivers their clones to customers
[29:18] Where Matt sees the cannabis industry heading as it undergoes more specialization across the supply chain
[33:17] How large-scale nurseries will revolutionize cannabis from home growers to commercial cultivators
[34:16] How grow room technology has evolved and where Matt sees it advancing in the next few years
Can we deconstruct cannabis in the lab, reduce costs, and unlock a myriad of new applications and benefits? Here to help us answer this is Benjamin Chiarelli of Cellibre.
Learn more at https://www.cellibre.com
[00:51] An inside look at Cellibre, a cellular agriculture company that specializes in cannabis
[3:10] Ben’s background and how he came to start Cellibre
[8:07] How Cellibre “mimics” the cannabis plant to make cells that create specific isolates
[13:02] How price points will shift in the cannabis industry as cannabinoid biosynthesis grows
[21:20] The evolution of cellular agriculture and the obstacles it’s faced in commodity industries like cannabis
[30:29] Why CBG will be the first product available from cellular agriculture
[33:03] Where Cellibre fits into the cannabinoid market
[35:51] Why Ben agrees cannabis is “the new vanilla”
[41:40] Where Cellibre currently is in the capital-raising process
With more and more dispensaries turning to Altopa's innovative oil blending platform Oblend, the company has decided to pivot from B2C to B2B.
Here to tell us about it is Nicole Wicker, CEO of Altopa.
Learn more at https://www.oblend.com
Key Takeaways:Nicole's background and how she came to start Altopa An inside look at Altopa and its "portable dispensary device" Oblend How the Oblend creates CBD formulas for specific needs and preferences Why Altopa is transitioning from a consumer-focused company to a business-focused company How Altopa partners with dispensaries looking to implement the Oblend Increasing demand for the Oblend among healthcare providers, formulators, and patients Where Altopa currently is in the capital-raising process and where Nicole sees the company heading in the next few years
Cannabis license holders are using an interesting new way to free up capital and grow their business. Here to give us the details is Anthony Coniglio of New Lake Capital Partners.
Learn more at https://www.newlake.com
Key Takeaways:Anthony’s background in real estate and how he came to start New Lake An inside look at New Lake, a newly-formed Maryland real estate partner that leases industrial and retail properties to state-licensed cannabis operators Why cannabis has been deemed essential across the country and how this is influencing investors and license-holders Factors to consider when choosing the most valuable states and cities to buy real estate for the cannabis market How New Lake has raised $100 million in capital to build its diversified portfolio How much New Lake’s investors can expect in returns and Anthony’s predictions for where dividends are heading in the next few years What Anthony looks for when considering cannabis operators looking to lease his properties, from their business strategy to their ability to raise capital How COVID-19 has affected the commercial real estate market in the US and where Anthony sees it heading
Technological advances not only bring efficiency, but they’re also profoundly deflationary.
But could that deflation actually be key to an abundant future? Here to tell us is Jeff Booth, author of The Price of Tomorrow.
Jeff's Twitter: https://twitter.com/JeffBooth
Key Takeaways:Goods and services that are inflationary versus those that are deflationary What a deflation economy looks like and examples of when we’ve seen deflation in the past The natural deflationary process that’s occurring right now thanks to advancing technologies like AI The deceptive power of exponential technologies and how they gain traction How central bankers are fighting a losing battle by taking on more debt to create inflation The power of network effects for business owners, investors, and employees Where Jeff sees bitcoin heading in the next few years and his advice for those looking to get in Why Jeff believes AI will eventually force us to embrace deflation and how that could benefit society as a whole
How can cannabis retailers adapt to the new post-pandemic environment and create customer comfort?
Here to help us answer this question is Matt Cutone of Seed Technology.
Learn more at http://www.getseed.io
Key Takeaways:Matt’s background in cannabis and how he came to start Seed Technology An inside look at Seed and how it provides dispensaries with in-store displays that improve customer experience How cannabis retailers have been impacted by the pandemic and what Seed is doing to help them adapt their retail environments Matt’s advice on how dispensaries can create a successful in-store “flow” and where curbside pickup fits into that How dispensaries can use handheld tablets to significantly increase profits and customer satisfaction The most popular cannabis products on the market right now How dispensaries can benefit from in-store displays The mature and emerging markets in the US and how they differ from state to state
What’s it like to immigrate from Nigeria, grow up in the US, and put yourself at the forefront of the cannabis industry in multiple states?
Here to help us answer that question is Seun Adedeji, CEO of Elev8 Cannabis.
Learn more at https://elev8cannabis.com
Key Takeaways:Seun’s background in cannabis and how he came to start Elev8 An inside look at Elev8 and its dispensaries across the US Where Elev8 currently is in the capital-raising process Why Seun decided to open dispensaries in Oregon, Massachusetts, and now Illinois Oregon’s shifting supply and demand and how Seun is working around it How Elev8 partners with local businesses to get customers in the door Seun’s advice to those trying to get into the cannabis industry Where Seun sees the cannabis market heading in the next few years
Taxes, regulations, a thriving black market, and then COVID-19. How can cannabis retailers in California survive in this environment and serve their community?
Here to help answer these questions is Dennis O’Malley, CEO of Caliva.
Learn more at https://www.gocaliva.com
Key Takeaways:Dennis’ background in cannabis and how he came to start Caliva An inside look at Caliva and how it compares to other cannabis dispensaries in California Why Dennis decided to end his partnership with Eaze and create his own delivery app for Caliva Pros and cons to using your own delivery app Why Dennis has partnered with Hypur to provide contactless payment options for customers How COVID-19 has impacted Caliva and where Dennis sees the company heading in the months ahead How cannabis consumer behavior has changed during COVID-19 including popular products and curbside pickup versus delivery Incentives and disincentives in the California marketplace that are making the black market three times bigger than the legal market Where Dennis sees cannabis heading in California and across the US in the next 3-5 years