Episódios

  • Check out SGP online and support companies who have committed to running a sustainable printing company!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    About the Guest(s):

    Michael Dillon serves as the Chief Revenue Officer at Meyers, a third-generation family printing business known for its commitment to sustainability. With a professional background straddling sustainability and technology, Michael brings unique insight into the intersection of these fields within the packaging and printing industries. His expertise extends to his role on the board of directors for the Sustainable Green Printing Partnership (SGP) and as a columnist for Ink's publication, where he shares his knowledge on environmental sustainability and packaging best practices.

    Episode Summary:

    In this insightful episode of the People of Packaging podcast, host Adam Peek engages with sustainability advocate and printing industry leader Michael Dillon to discuss the benefits and importance of the Sustainable Green Printing Partnership (SGP). The conversation also delves into Michael's personal journey towards sustainability and the impact of sustainable practices on the business landscape.

    Setting the stage for a detailed discussion, Michael outlines how SGP enables companies like Meyers to centralize sustainability data, ensuring up-to-date and actionable information that drives both business and environmental goals. The episode illuminates the rigorous process and benefits of attaining SGP certification, highlighting the operational efficiencies and accountability it brings to printing companies.

    Key Takeaways:

    * SGP ensures printing companies like Myers engage in sustainable practices by offering a demanding audit process.

    * Certified companies gain operational efficiencies and can avoid unintentional greenwashing through granular data insights.

    * SGP membership allows retailers and CPG companies to discover and collaborate with responsibly audited printers.

    * Michael shares a personal anecdote linking his interest in motorsports and technology to a strong commitment to environmental sustainability.

    * SGP serves as a nexus between narrower focus groups like FSC, SFI, and broader ones like ISO standards.

    Notable Quotes:

    * "Sustainable packaging is a really big deal for the world."

    * "Even a well-intentioned company is capable of accidentally greenwashing."

    * "SGP members tend to reduce a variety of types of waste, certainly including hazardous waste, also including air pollutants."

    * "Having access to this data and working on the best practices that SGP promotes… there's real hard cost savings."

    Resources:

    * Michael Dillon’s LinkedIn: Michael Dillon on LinkedIn

    * Sustainable Green Printing Partnership (SGP): SGP website

    * Contact Michael Dillon via email: [email protected]

    Listen to the full conversation with Michael Dillon to gain a deeper understanding of the vital role that SGP plays in the pursuit of sustainability within the printing industry. Stay tuned for more episodes that shed light on the people driving innovation and responsibility in packaging today.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • If you wanted to watch the episode, you can check it out here!

    Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    About the Guest(s):

    The conversation included hosts Adam Peek, Evelio Mattos, and Cory Connors, who are established figures in the packaging industry. Adam Peek is notably associated with Myers Printing and often provides insights on sustainable packaging solutions. Evelio Mattos is known for his expertise in packaging design and hosts the podcast 'Packaging Unboxed'. Cory Connors, recognized for his sustainability-focused podcast, brings valuable knowledge on corrugated packaging and industry trends.

    Episode Summary:

    In this insightful episode, hosts Adam Peek, Evelio Mattos, and Cory Connors delve into the complexities and challenges involved in the packaging industry, particularly in purchasing and buying decisions. The conversation orbits around the difficulty of quickly obtaining accurate pricing for packaging products and the potential solutions technology may offer.

    The dialogue unveils the numerous variables that packaging buyers grapple with and how the industry's slow response in providing pricing affects efficiency. Moreover, the hosts explore how expectations from consumer experiences influence B2B transactions, reinforcing the need for swift and accurate pricing mechanisms. The discussion also sheds light on industry innovations and the personal interactions with notable figures in packaging design and celebrity packaging experiences.

    Key Takeaways:

    Getting packaging pricing is often a slow and cumbersome process filled with many variables, leading to buyer frustration.

    Artificial intelligence and data could potentially streamline the quoting process and improve the efficiency of pricing estimation for packaging.

    A rough estimate, akin to a 'Kelly Blue Book' for packaging, would be highly beneficial for buyers and could be achieved with current technology.

    The importance of setting accurate expectations with clients, including timeline and potential cost variations, was emphasized.

    The episode indicates an interest in future discussions about the impact of legislation like the California Senate Bill 54 on packaging.

    Notable Quotes:

    "I would like to know [pricing] right now." - Adam Peek on the urgency of obtaining packaging pricing information.

    "Unless you're going to change how something is purchased, the price you're currently paying is probably pretty good." - Adam Peek on the relativity of pricing adjustments.

    "The pushback will come unless our industry is willing to innovate and adjust to new consumer buying habits." - Adam Peek on the need for industry evolution.

    "A lot of the time, I'm explaining to customers the variances… and why these are more expensive or less expensive." - Cory Connors on educating buyers.

    "There's a lot of really cool products out there and a lot of really cool engineering that people are doing." - Evelio Mattos on industry innovations.

    Resources:

    Myers Printing Website: Unfortunately, the specific URL was not provided in the transcript.

    Evelio Mattos' Podcast: 'Packaging Unboxed'

    Cory Connors' Podcast: 'Sustainable Packaging with Cory Connors'

    Artist mentioned for potential packaging discussion: Beyoncé

    Please listen to the full episode for a deeper dive into the ever-evolving world of packaging and stay tuned for more episodes filled with expert insights and innovative ideas shaping the industry.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Estão a faltar episódios?

    Clique aqui para atualizar o feed.

  • Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Packaging Today Show LIVE! - A 700-word Newsletter Article Summary from Gemini

    In this newsletter, we bring you a summary of a lively episode of the Packaging Today Show, hosted by the industry veterans Adam and Cory. The show tackles various topics related to the packaging industry, with a focus on problem-solving and industry trends.

    The episode opens with a lighthearted conversation about Daylight Saving Time. Cory expresses his dislike for the biannual time change, while Adam takes a humorous approach, proposing a fictitious political candidate who would eliminate Daylight Saving Time as a key part of their platform.

    Following the introductory banter, the hosts delve into answering questions submitted by viewers. A question concerning the intricacies of compostable packaging piques their interest. Adam and Cory acknowledge the growing interest in sustainable packaging solutions but shed light on the complexities surrounding compostable materials. They explain that the lack of universally approved compostable materials and the incompatibility of these materials with existing industrial composting infrastructure pose significant challenges.

    The conversation then shifts to Pistachio, a company facing issues with breakage of their glass jar packaging during shipping. Recognizing this as a common concern for businesses of all sizes, Adam and Cory invite representatives from Pistachio, Fran and Nico, to join the show for an interview.

    During the interview, Fran and Nico elaborate on the challenges they are facing with their glass jar packaging. They explain that the breakages occur frequently during shipping, resulting in product loss and customer dissatisfaction. Adam and Cory empathize with their situation and offer their expertise to brainstorm solutions.

    One solution they propose is to explore using stock packaging materials that have been rigorously tested and proven to withstand the rigors of shipping. They recommend conducting thorough testing with different packaging materials and configurations to identify the optimal solution for Pistachio's specific needs.

    The discussion then delves into the importance of conducting thorough testing throughout the packaging design and development process. Adam and Cory emphasize that investing in upfront testing can significantly reduce product damage during shipping, ultimately saving businesses money and ensuring customer satisfaction.

    Following the interview with Fran and Nico, the show takes an unexpected turn towards the lighter side. The hosts entertain the idea of creating a rap song to promote the packaging industry. Cory, in a moment of playful enthusiasm, attempts to rap about packaging, albeit with somewhat questionable lyrical prowess. Adam finds humor in Cory's rapping attempt and proposes that they create a full-fledged rap album dedicated to the world of packaging.

    While the rap album idea remains a humorous proposition, the episode concludes with valuable insights for businesses struggling with packaging challenges. The importance of staying informed about sustainable packaging options, coupled with the necessity of rigorous testing to ensure optimal packaging performance, were key takeaways from the show.

    We hope this summary provides you with a glimpse into the informative and entertaining world of the Packaging Today Show. Stay tuned for future summaries where we will delve deeper into various packaging-related topics and industry trends.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Show notes from Deciphr.ai:

    About the Guest(s):

    Justin Vermesch is a talented and versatile graphic designer with a passion for packaging and marketing. He holds the position of Creative Manager at Skull Shaver, an innovative company specializing in shaving products for bald individuals and those seeking precision shaving tools. At Skull Shaver, Justin oversees influencer management, social media strategies, and packaging design. With a hands-on approach to creation, Justin adds a personal touch and creative flair, contributing to Skull Shaver's impactful presence in the market.

    Episode Summary:

    In this engaging episode of the People of Packaging podcast, host Adam Peek engages with Justin Vermesch, the creative mind behind Skull Shaver's distinctive packaging and marketing efforts. Peek sheds light on how Skull Shaver's products have revolutionized his personal grooming routine and delves into Vermesch's journey from pursuing graphic design to becoming an integral part of Skull Shaver's rapid growth.

    Justin shares insights on how embracing the ground floor at a burgeoning company can offer a wealth of opportunities for creativity and development. He showcases the significance of packaging in setting a product apart in the competitive retail space, highlighting the use of visual elements such as foil stamping to capture consumer attention. The pair discuss the power of omnichannel marketing and the uniqueness of Skull Shaver's approach to branding across various platforms.

    Key Takeaways:

    Justin Vermesch's transition from working at a car dealership to becoming Skull Shaver's Creative Manager demonstrates the potential for growth within small business environments.

    Skull Shaver emphasizes inclusive and collaborative product development and packaging design, drawing insight from cross-functional teams.

    The company's packaging strategy includes visual elements like foil stamping to create an eye-catching presence on retail shelves.

    Skull Shaver maintains brand integrity across different channels and continually innovates with product offerings and packaging adaptations.

    Influencer marketing is leveraged to authentically showcase the product's use and effectiveness, tapping into diverse communities and lifestyles.

    Notable Quotes:

    "I really saw packaging might be my thing, right? So I was like, okay, let me get my foot in the door at a smaller company… and Skull Shaver was the one."

    "We literally love that. I think we did that today, to be honest. Also, just thoughts on news, even if it's just slogans, that kind of stuff."

    "We have the new innovation every year, right. We try to create something almost every year that could blow the market away."

    Resources:

    Skull Shaver website: skullshaver.com

    Social Media: Instagram (@skullshaver), TikTok, and YouTube under the Skull Shaver brand name.

    Justin mentioned Francisco, who is from the Breaking Bad series or Better Call Saul, and posts content on Skull Shaver's TikTok.

    Join us for the full episode to discover how a collaborative, inventive spirit can lead to extraordinary success in the world of packaging and consumer goods. Stay tuned for more insightful discussions and innovative ideas with upcoming guests on the People of Packaging podcast.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Here’s a little clip to tease the show…

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes provided by Deciphr.ai:

    Episode Summary:

    In the latest installment of "Packaging Today," Evelio Mattos, alongside co-hosts Cory Connor and Adam Peek, embark on a lively discussion covering an array of packaging-related topics central to the industry. Tune in for an engaging blend of professional insights and light-hearted banter as the trio tackle important updates and concerns within the field of packaging.

    The episode kicks off with an adventure as host Adam Peek reports live from the TLMI conference in Sea Island, Georgia, offering his insights shortly after delivering a speech. Throughout the conversation, the team delves into pressing industry concerns such as PFAS (forever chemicals) controversy, emerging regulations in cannabis packaging, and the pervasive issue of greenwashing. With a focus on staying abreast of regulation changes and leveraging digital printing for agility, the hosts share a wealth of knowledge bound to resonate with packaging enthusiasts.

    Notable Quotes:

    "It's like, why would we not be able to say we meaning label printers, but also just in general…we speak about generalities all the time when it comes to stuff like caffeine, alcohol, tobacco." - Adam Peek discussing marijuana packaging regulations.

    "You can't know everything, right? And so I would treat sustainability claims the same way I would treat foreign languages…" - Adam Peek on the complexities of greenwashing and labeling claims.

    "…at the end of the day, your brand is the one who will get sued. You have to go to court because you sign off on a proof that says that this is okay to put on your product." - Adam Peek explaining the weight of responsibility on brands regarding packaging claims.

    "Consumers don't even understand recycling symbols or what FSC certifications is like…all these certifications that we add on packaging, it just adds to the confusion." - Evelio Mattos on the challenges of consumer education in sustainability.

    Key Takeaways:

    PFAS chemicals are a hot topic, with complex implications for environmental and consumer health, as well as potential legal challenges for packaging companies.

    Regulatory changes in Missouri regarding cannabis packaging highlight the variability of state laws and the importance of low-run, digitally printed packaging.

    Greenwashing remains a significant issue in the industry, prompting a discussion on how brands can better rely on FTC green guides and professional consultants to avoid legal pitfalls.

    The diverse range of sustainability certifications like SFI, FSC, and others can lead to consumer confusion, stressing the need for clear communication.

    Audience engagement and contribution are encouraged through live questions and insights shared in the comments, with a teaser from Cory Connor about an upcoming panel speech at SustPack in Chicago.

    For those keen on exploring the newest insights and developments within the packaging industry, "Packaging Today" offers a must-listen episode that promises to enlighten and entertain. Be sure to give this episode a full listen and stay tuned for more compelling content from this engaging series.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes provided by Deciphr.ai:

    About the Guest(s):

    This episode features an engaging discussion among packaging industry experts, including Evelio Mattos, Adam Peek, and Cory Connors. Evelio Mattos is known for his dedication to crafting sustainable packaging solutions and hosts the podcast "Packaging Unboxed." Adam Peek brings his insights as the Senior Vice President at Myers Printing and host of "People of Packaging" podcast. Cory Connors is the voice behind the "Sustainable Packaging Podcast" and is a social media influencer with a focus on corrugated materials.

    Episode Summary:

    In this insightful conversation, packaging experts Evelio Mattos, Adam Peek, and Cory Connors dive into the world of packaging with a focus on its future. They examine the growing trend of regulations like EPR and UK Plastics Tax, discussing their implications for both the industry and consumers. Listen to learn about the challenges and opportunities these regulations present, as well as the evolving landscape of sustainable packaging.

    The trio kicks off the conversation by touching on their personal experiences with youth sports and coaching. They then shift gears to tackle the pressing issue of Extended Producer Responsibility (EPR) and its growing implementation in various states. They also discuss the pros and cons of compostable packaging, examining its role in a sustainable future and the complexities surrounding its adoption. Throughout the discussion, the experts share their diverse perspectives, providing an in-depth look at the critical sustainability issues facing the packaging industry today.

    Key Takeaways:

    EPR regulations are expanding, with implications for the packaging industry that include potential cost increases for consumers.

    The effectiveness of compostable packaging is debated, with challenges highlighted such as consumer education and facility infrastructure.

    The hazards of incorrect disposal methods for compostable and recyclable materials are discussed.

    The future of sustainable packaging is seen as a multifaceted approach, not reliant on a single solution.

    There is a notable comparison between the rise of sustainable packaging and the adoption of LED lighting, highlighting consumer behavior dynamics.

    Notable Quotes:

    "We've had packaging waste for a while." - Adam Peek

    "These problems [with compostable packaging] are going to exist with composting because the consumer is, number one, consuming and number two, is not educated, barely, on recycling." - Adam Peek

    "It's not getting turned over, right?" - Cory Connors, on why compostable materials may not degrade as intended in landfills.

    "The cost of EPR bills on these products… it's not a huge number because it's only just a couple of states, but if this thing continues to grow, it's a cost that's going to get passed on to clients." - Evelio Mattos

    Resources:

    Specrite: A cloud-based platform for specification data management mentioned early in the podcast.

    Myers Printing: A sustainable printing company highlighted by Adam Peek.

    Sustainable Packaging with Cory Connors: Podcast hosted by Cory Connors.

    People of Packaging Podcast: Podcast hosted by Adam Peek.

    Packaging Unboxed Podcast: Podcast hosted by Avelio Mattos.

    Tune in to the full episode for a deeper dive into the complex intersection of compliance, sustainability, and packaging design. Stay tuned for more discussions that unpack the future of packaging and its role in shaping a more sustainable world.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes provided by Deciphr.ai:

    Here are the updated show notes with the requested changes:

    About the Guest(s):

    In this episode, there were no specific guests featured, but rather a conversation among Adam Peek, Evelio, and Cory. Adam Peek, bringing experience and knowledge from the packaging industry, is known for his work in packaging and label printing as well as being a host on the "People of Packaging" podcast. Evelio, an expert in upscale packaging and design, brings insights from the luxury packaging sector. Cory, with a background in sustainable packaging solutions, provides expertise on eco-friendly materials and design practices.

    Episode Summary:

    In this episode titled 'Unboxing Pathosans Packaging Insights,' our hosts Adam Peek, Evelio, and Cory embark on an engaging and educational journey into the intricacies of packaging design, usability, and sustainability. With a lively start discussing President's Day and the ingenuity of LED floors in sports arenas, they transition into a more relevant conversation for their audience: the future of LED technology in packaging, sustainability initiatives, and unboxing a real-life product, Pathosans.

    The conversation takes a practical turn as the hosts unbox and review a product by Pathosans, analyzing the packaging's design, materials, and potential for sustainability. With a hands-on approach, they dissect the use of C-flute corrugated boxes, water-activated paper tape, and labeling strategies. The hosts discuss the potential pitfalls and practical enhancements that could be made such as opting for a B-flute for cost-effectiveness, direct printing on the box, and utilizing water-soluble labels for ease of reuse and recycling.

    Key Takeaways:

    LED technology innovations in sports arenas may have future applications in packaging, enabling dynamic and rapidly changeable presentation.

    The Pathosans packaging review highlights the importance of design choices, such as the pros and cons of using C-flute corrugated boxes and water-activated paper tape.

    Recommendations for improving packaging sustainability include direct printing on boxes to reduce label waste and considering water-soluble labels for easier glass bottle recycling.

    The hosts suggest modifications to the packaging, including the use of B-flute for warehouse space efficiency and unlabeled bottles to streamline the customer experience.

    The episode emphasizes continuous innovation and adapting to market feedback in the journey of product packaging development.

    Notable Quotes:

    "This is a really cool way to do it. Right. Because when you've got your product in here, the product sticks up. It feels a little bit more special versus having a tall front." - Evelio

    "The roll end tuck front. But isn't it also an arial laugh? Rollin' on my end. Laughing my face off." - Evelio, discussing different box types with humor.

    "You could go to a lighter weight material. I'm guessing the concentrate could handle that in terms of the barrier properties of like a PET." - Adam Peek, on alternative packaging materials.

    Resources:

    Mentioned Websites: PathosansDirect.com

    References to Packaging Products and Solutions: Water activated paper tape, B-flute and C-flute corrugated boxes, water-soluble labels by Smart Solve.

    Host Social Links: Adam Peek’s LinkedIn Profile & Podcast, Evelio's LinkedIn Profile, and Cory’s LinkedIn Profile.

    Continue following the podcast for in-depth discussions on the evolving world of packaging, design innovations, and tips from industry experts. Be sure not to miss the valuable insights our hosts bring to each episode as they continue to explore the future of packaging.

    The show notes are now updated with the requested changes. If you need any further adjustments, feel free to let me know!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Follow Jody on LinkedIn

    Buy some Sundays on Amazon

    Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes provided by Deciphr.ai:

    About the Guest(s):

    Jody Polishchuk is an entrepreneurial force to be reckoned with, having a rich history of founding and developing businesses. Originally hailing from Toronto and making a home in Victoria, British Columbia, Polishchuk boasts a diverse professional background, from his time in the New York fine arts scene to his impactful ventures in the consumer packaged goods (CPG) sector. His key achievements include establishing the cold-pressed juice brand, The Juice Box, and a plant-based yogurt company called Yuga—both of which underscore his innovative approach and commitment to health-conscious enterprises. Currently, he stands at the helm of Sundays, a company that's pioneering a healthier makeover of the beloved Oreo cookie, channeling his expertise as a self-titled 'professional figure outer'.

    Episode Summary:

    In the latest installment of our insightful conversations, we are joined by Jody Polishchuk, a maverick entrepreneur with a keen eye for reinvention and the art of the start-up. Known for his transparent approach to the entrepreneurial journey, Polishchuk shares a candid look into the successes and lessons learned from his various ventures, culminating in his latest project, Sundays. This episode promises to delve deep into the realities of innovating within the CPG space, offering listeners a front-row seat to the strategic thinking of a seasoned founder.

    Venturing beyond traditional business narratives, this episode takes a personal turn, revealing Polishchuk's decision to become an entrepreneur due to his lack of interest in conventional employment, embracing a path of self-sufficiency and discovery. The conversation flows through his remarkable transition from conceptualizing a business in college all the way to refining and selling a cold-pressed juice brand within an incredibly short span. Key SEO phrases like "entrepreneurial journey," "CPG innovation," and "plant-based foods" pepper the dialogue, demonstrating Polishchuk's deep-rooted connection to health and sustainability. A valuable exploration awaits as Polishchuk unravels the tapestry of his business acumen, rooted in genuine passion rather than the pursuit of profit alone.

    Key Takeaways:

    * Jody Polishchuk's early recognition of his entrepreneurial spirit and journey from exiting university to creating his own path in the CPG industry.

    * The importance of timing and luck in business, demonstrated by the rapid success and acquisition of The Juice Box.

    * Valuable insights into the pitfalls of chasing monetary gains in business, contrasting with the notion of building a company with genuine depth and passion.

    * An in-depth look at how the concept of reinventing the Oreos led to the founding of Sundays.

    * The significance of branding and packaging in creating an unforgettable product, as reflected in Sundays' nostalgic and artistic design.

    Notable Quotes:

    * "I'm an entrepreneur by default in that, like many entrepreneurs, I'm completely unemployable." — Jody Polishchuk

    * "If you just start a business for the money… you have infected the business from its seed stage." — Jody Polishchuk

    * "Most brands are forgettable. And forgettable brands are just really cost a lot more money to build." — Jody Polishchuk

    * "Sundays is all of the most nostalgic, happiest moments of your childhood all happened on a Sunday afternoon." — Jody Polishchuk

    Resources:

    * Jody Polishchuk's LinkedIn: Jody Polishchuk

    * Sundays Website: eatsundays.com

    * Amazon for purchasing Sundays Cookies: Sundays on Amazon

    Immerse yourself in the full saga of Jody Polishchuk's entrepreneurial evolution by tuning in to this engaging episode. Discover the full story behind Sundays and the dedication required to stand out in the CPG landscape. Stay connected for more episodes that promise to inspire and educate on the intricacies of creating and nurturing a brand from conception to market success.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Follow Tony on LinkedIn

    Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Specright

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes provided by Deciphr.ai:

    About the Guest(s):

    Tony Perrotta is a seasoned expert with approximately 25 years of experience in the field of sustainability, growth, and innovation. Presently, he is part of PA Consulting where he assists consumer and manufacturing clients with growth strategy, sustainability, and regenerative economic projects. Tony is an advocate for solving environmental challenges and is leading the charge on dry molded fiber initiatives at PA Consulting. His work includes collaborating with globally recognized brands to replace single-use plastics with eco-friendly alternatives.

    Episode Summary:

    In this episode, we are honored to host Tony Perrotta from PA Consulting, a professional steeped in the world of sustainability and innovation. The conversation with Tony delves into the pivotal shift from sustainability to regenerative economics, the cutting-edge practices to eliminate waste, and the quest for creating a world where products and packaging leave a positive impact on the environment.

    Tony provides a gripping overview of PA Consulting's ethos on bringing ingenuity to life, their historical ventures into innovative solutions, and their current strategic partnerships aimed at replacing single-use plastics. Fostering a regenerative economy is the cornerstone of Tony's mission, advocating for business practices that contribute beneficially to the planet's health rather than merely sustaining the status quo.

    Throughout the discussion, Tony emphasizes the urgency in redefining sustainability and introduces us to the groundbreaking initiatives of the bottle and blister collective. These efforts, championed by PA Consulting and pulpac, showcase a collaborative framework bringing together industry giants like Diageo, Sanofi, and more, in a bid to develop eco-friendly packaging designs. The episode presents an insightful look into the challenges and advancement of sustainable packaging technologies.

    Key Takeaways:

    * The transition from sustainability to regenerative economy: Tony asserts that sustainability may no longer be sufficient, emphasizing the need for practices that have a regenerative effect on the environment.

    * Dry molded fiber technology: An innovative, water-conserving, and energy-efficient method for producing packaging that could potentially replace single-use plastics at scale.

    * Collaboration is key: The bottle and blister collectives, through radical collaboration, aim to address the problem of single-use plastics in the packaging of beverages, pharmaceuticals, and consumer health products.

    * Microsoft's water policy: An exemplary model of a corporate taking a regenerative approach, aiming to return more clean water to the world than they use.

    * Life-centered design: Beyond human-centered design, Tony highlights the importance of considering the well-being of all life forms in sustainability initiatives.

    Notable Quotes:

    * "The lack of a climate action plan at any business is the lack of a business continuity plan."

    * "Our intention there is to identify […] how might we bring a collective of organizations together in service of a single mission."

    * "Collaboration at a new radical level."

    * "We're seeing a lot of changes and a lot of needs related to resource allocation, climate change, et cetera."

    Resources:

    * Tony Perrotta's LinkedIn: LinkedIn Profile

    * PA Consulting: paconsulting.com

    * Pulpac's Website: pulpac.com

    Join us for this enlightening conversation with Tony Perrotta and discover how PA Consulting, along with its industry partners, are pioneering the path towards a regenerative economy. Learn about their outstanding work in reinventing packaging and their radical take on collaboration. Tune in to the full episode for an in-depth exploration of these initiatives and stay connected for more thought-provoking content ahead.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Follow Casey on LinkedIn

    Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Specright Summit is going on now!

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    No show notes today! Ran out of Deciphr.ai credits for the month :(



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Follow Tag on Linkedin

    Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Specright Summit is coming up soon! Are you going?

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About the Guest(s):

    On this episode of the People of Packaging Podcast, host Adam Peek is joined by a dynamic quartet from Tag, a global creative, production, and sourcing powerhouse for brands and agencies. Devin Nutter serves as the Director of Strategic Sourcing, pioneering sourcing solutions that make the dream work of product packaging come to fruition. Jan Stollerman leads as the Global Business Director, ensuring impactful content delivery for multiple brand categories across channels. Emily Stolarcyk, the Sustainability Director, guides brands towards successful sustainability practices while navigating regulations like EPR. Paul Lynch, the Head of Experience in Commerce for the UK and Ireland, brings in-depth knowledge of connected packaging and consumer engagement for brands to own their first-party data.

    Episode Summary:

    In this engaging episode of the People of Packaging podcast, host Adam Peek delves deep into the world of packaging with a focus on connected packaging and sustainability, two cornerstone topics that are rapidly reshaping the industry. The conversation uncovers how Tag, through its collaborative experts, caters to the full spectrum of packaging needs, from creation to sustainability compliance, and data-driven consumer engagement strategies.

    Tag's integrated approach is dissected, emphasizing how the company provides end-to-end solutions from the initial design to the delivery and monitoring of products and packaging. With a shift towards owning consumer data, brands are leveraging new technologies like QR codes, NFC tags, and RFID tags to create omnichannel experiences. The episode discusses how connected packaging is not only a tool for marketing but also a means for improving economic efficiency and consumer convenience in areas such as product lifecycle and recycling instructions.

    Key Takeaways:

    Connected packaging is becoming an increasingly important tool for brands to engage consumers, capture first-party data, and comply with sustainability regulations like EPR.

    Tag's comprehensive approach integrates creative design, strategic sourcing, and technology-driven solutions to meet and exceed brands' packaging needs globally.

    The inclusion of cutting-edge technologies such as QR codes, NFC tags, and RFID tags in packaging is driving a more sustainable and economically efficient future for brands.

    Brands are more willing to share sustainability practices and innovations in the pursuit of green goals, indicating a shift toward collective environmental responsibility.

    Tag's acquisition by Dentsu and synergy with Dentsu's other companies like Merkel is broadening the horizons for what they can offer in terms of connected and sustainable packaging solutions.

    Notable Quotes:

    "We're able to pull it together based on what Jan is able to produce, and then we hand it over. Paul and his team can provide some analytics on the marketing success aspect." - Devin Nutter

    "The pack sits at the center of everything that a marketer does… now with the connected pack, it could tell you, 'Hey, I'm getting ready to expire.'" - Jan Stollerman

    "Brands are responding with the rise of extended producer responsibility schemes, or EPR. It's no longer up to just the consumers of what happens to that package." - Emily Stolarcyk

    "We're seeing that our customers are actually looking to use the digital platform to change their campaigns and not necessarily continually reprint the packaging." - Paul Lynch

    Resources:

    Tag's website: tagww.com

    Connect with the guests on LinkedIn:

    Devin Nutter

    Jan Stollerman

    Emily Stolarcyk

    Paul Lynch

    Listen to the full episode for a comprehensive view into the innovative and resourceful world of packaging that Tag is navigating. Stay tuned for more insights and episodes that push the boundaries of packaging as we know it.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Mark on Linkedin

    Huge thanks to our sponsors:

    Get the dopest Packaging shirts at www.packagingfashion.com

    Specright Summit is coming up soon! Are you going?

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About the Guest(s):

    Mark Howley is a seasoned professional in the packaging industry with a talent for transforming ideas into tangible success. Hailing from Philadelphia as one of eight siblings, Mark boasts an illustrious career that has seen him climb the ranks from Inside Sales to eventually owning and running Pacific Bag Inc., which was later acquired by TricorBraun. He is also recognized for his 36 years of sobriety, a personal journey he openly discusses. Currently, Mark continues to contribute to the industry as a consultant for Tricor Braun Flex and hosts his own podcast, 'The Mark Howley Show,' where he explores the diverse career pathways and life experiences of his guests.

    Episode Summary:

    In this insightful episode, Mark Howley joins host Adam Peek to shed light on his remarkable journey through the packaging industry. From his humble beginnings in Inside Sales to his entrepreneurial success and leading Pacific Bag, Mark's story is nothing short of inspiring. His unique perspective on the business, combined with personal anecdotes, offers a compelling narrative that aspiring industry professionals and veterans alike will find invaluable.

    Diving into the episode, Mark shares his initial steps into the world of packaging and reflects on the pivotal decisions that shaped his career. The conversation transitions into Mark's strategic approaches as he steered Pacific Bag to become a key player in the packaging sector, spotlighting his focus on sustainability and innovative product development. Additionally, he candidly discusses the sale of his company to Tricor Braun and provides a transparent view of the valuation and negotiation processes.

    Key Takeaways:

    * Mark Howley's strategic journey within the packaging industry from entry-level sales to ownership and executive leadership.

    * Insights into the importance of perseverance and adaptation for long-term success in the packaging business.

    * Understanding the valuation and sales process of a packaging company through Mark's experience with Tricor Braun.

    * The significance of stability and consistency in attracting private equity investment within the packaging industry.

    * Reflecting on Mark Howley's commitment to sustainability and the evolving developments in biodegradable packaging solutions.

    Notable Quotes:

    * "I moved out to Seattle. I got hired by Pacific bag one year after my leaving Fresco. After the non-compete, I had known the previous owner of Pacific Bag and I said to him, oh, maybe I'll buy you."

    * "We sell freaking bags, okay? That's what we sell."

    * "We would support it with stock bags, you could buy a case of gold, a case of gray, a case of green, and we had, what, three and a half million dollars of inventory sitting out on the floor of bags."

    * "I went out and got an Eagles tat on my arm after they won the Superbowl."

    Resources:

    * Mark Howley's podcast: The Mark Howley Show

    * Pacific Bag (now a part of Tricor Braun): Tricor Braun Flex

    To discover more about Mark’s incredible career journey and advantageous business insights, listen to the full episode. Stay tuned for upcoming episodes that promise to deliver more exhilarating and educational content.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Holly on Linkedin

    Huge thanks to our sponsors:

    Specright Summit

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About The Guest(s):

    Holly Arbuckle is the co-founder of Singing Pastures, a regenerative agriculture farm in Maine. She and her husband focus on sustainable and regenerative farming practices to improve soil health and produce high-quality meat products.

    Summary:

    Holly Arbuckle, co-founder of Singing Pastures, discusses the importance of regenerative agriculture and its impact on food systems. She explains that regenerative agriculture focuses on improving soil health over time, leading to benefits such as increased water absorption, carbon sequestration, and nutrient-dense food. Holly also emphasizes the role of packaging in the food system and the need for sustainable and compostable options. She shares her experience in finding packaging that preserves the quality of their meat products while also telling their brand story.

    Key Takeaways:

    * Regenerative agriculture focuses on improving soil health over time, leading to benefits such as increased water absorption and carbon sequestration.

    * Healthy soil with a diverse microbiome is essential for nutrient-dense food and a sustainable food system.

    * Packaging plays a crucial role in preserving the quality of food products and should be sustainable and compostable.

    * Singing Pastures uses traditional preservation methods and sustainable packaging to deliver high-quality meat products.

    * Packaging can also be an opportunity to tell a brand's story and educate consumers about sustainable farming practices.

    Quotes:

    * "We want healthy people that can live their full lives. We don't want people that are broken down and sick all the time." - Holly Arbuckle

    * "If you have healthy land, you're going to have healthy food." - Holly Arbuckle

    * "Our packaging is an opportunity to tell the story… when something looks and feels beautiful, that's probably a good indication that it's better for you." - Holly Arbuckle

    Timestamp Summary [0:00:01] Introduction and discussion about the beauty of Maine [0:02:00] Holly's journey into regenerative agriculture and founding Singing Pastures [0:06:43] Importance of regenerative soil and its benefits [0:09:26] Nutrient density of food and its relation to healthy soil [0:10:35] Impact of healthy food on sustainability and packaging [0:11:55] Need for a regenerative food system and multiple solutions [0:12:03] Discussion on the use of plastics in packaging [0:12:03] Importance of compostable polymers in the food industry 0:12:38 Plastic breakdown and regenerative soil health 0:17:05 Grass and animal relationship in regenerative agriculture 0:19:41 Grassland bird population as an indicator of soil health 0:22:06 Importance of packaging in preserving and delivering high-quality meat 0:23:12 Using traditional preservation methods for healthier meat 0:24:15 Packaging as an opportunity to tell the story of sustainable meat 0:25:05 Animals' role in food production and soil health 0:25:41 Singing Pastures tells the story of better meat and land. 0:26:18 Packaging is an opportunity to share the brand's story. 0:27:02 Singing Pastures offers direct-to-consumer shipping and subscriptions. 0:27:47 Supporting brands that farm sustainably is important for change. 0:28:17 Packaging must deliver on the brand's promise and product. 0:28:48 Holly invites Adam to visit the farm for bacon and lobster.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Eddy on Linkedin

    insights4print.ceo

    Huge thanks to our sponsors:

    Specright Summit

    Meyers Sustainable Packaging Guide eBook

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About The Guest(s):

    About The Guest(s):

    Eddie Hagen is a printing industry expert and color management specialist based in Antwerp, Belgium. With over three decades of experience in the printing industry, Eddie has a deep understanding of color theory and its application in printed packaging. He is known for his provocative and insightful takes on color management and has been a vocal advocate for better standards in the industry.

    Summary:

    In this episode of the People of Packaging podcast, host Adam Peek interviews Eddie Hagen, a printing industry provocateur and color management expert. They discuss the importance of color in printed packaging and the need for better standards in color management. Eddie shares his insights on why some press checks and color approvals have become overly complicated and how this can be addressed. He also challenges the notion that brand colors need to be within a tight tolerance and emphasizes the importance of broadening the delta e tolerances. Eddie introduces Project BCG (Better Brand Color Guides), which promotes the use of rock-solid brand color definitions and the creation of custom color specifications. He also highlights the influence of substrates on color perception and the limitations of physical press checks. The episode concludes with a discussion on the advantages of digital printing in color control and the need for standardized color measurements.

    Key Takeaways:

    * Color increases brand recognition by up to 80% in certain cases.

    * There is no proof that brand colors need to be within a tight delta e tolerance.

    * Broadening delta e tolerances in color management can reduce waste and improve sustainability.

    * Rock-solid brand color definitions and custom color specifications are essential for accurate color reproduction.

    * Substrates and lighting conditions can significantly influence color perception.

    * Digital printing offers a verified feedback loop for color control.

    Quotes:

    * "Color increases brand recognition by 80%." - Eddie Hagen

    * "We need to broaden the delta e tolerances because it doesn't make any sense to be this critical." - Eddie Hagen

    * "Measure the color that you picked and use that as your primary color definition." - Eddie Hagen

    * "There is no secret about Coca Cola red. You can easily measure it." - Eddie Hagen

    * "Use ISO standards on colors. Don't be a nerd that wants to be better than the standards." - Eddie Hagen



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Paul on Linkedin

    Huge thanks to our sponsors:

    Specright Summit REGISTRATION - LAST CHANCE!

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Meyers Sustainable Packaging Guide eBook

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About The Guest(s):

    Paul Fennessy is the Director of Graphics at Crown Cork and Seal, a leading metal packaging company. With over 11 years of experience in the industry, Paul is an expert in can printing and has been involved in various innovations in the field.

    Summary:

    In this episode, Adam Peek interviews Paul Fennessy, a can printing expert at Crown Cork and Seal. They discuss the process of can printing, the challenges of printing on metal substrates, and the innovations in can printing over the years. Paul explains the importance of educating customers about the printing process and how to achieve desired colors on cans. He also shares insights into the future of can printing, including the potential for digital printing.

    Key Takeaways:

    * Can printing involves printing on metal substrates, which presents challenges in achieving accurate colors.

    * Educating customers about the printing process is crucial to ensure desired results.

    * Innovations in can printing have led to improved resolution and the ability to create photorealistic designs.

    * Digital printing on cans is still in its early stages and has limitations in terms of speed and cost-effectiveness.

    * Can printing is an integral part of the can manufacturing process and requires coordination with other production steps.

    Quotes:

    * "We're printing on metal, so right off the bat, we're dealing with the challenges of color." - Paul Fennessy

    * "We can only carry so much film weight on a can to get it through the can manufacturing process." - Paul Fennessy

    * "We've gone from an analog printing plate process to a digital printing plate process, allowing us to get much better resolution and imagery on the can." - Paul Fennessy

    * "There are certain techniques that we use to keep those inks separate." - Paul Fennessy

    * "We have to keep up the speeds and keep up the volumes to supply the marketplace right now." - Paul Fennessy



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Aimy on Linkedin

    Link to the B Corp page for BeatBox

    Huge thanks to our sponsors:

    Specright Summit REGISTRATION - LAST CHANCE!

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Meyers Sustainable Packaging Guide eBook

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About The Guest(s): Aimy Stedman is the COO and Chief Get S**t Done Officer at BeatBox Beverages, a ready-to-drink cocktail company based in Austin, Texas. Aimy co-founded the company in 2013 while in business school at the University of Texas at Austin. BeatBox Beverages gained national recognition after appearing on Shark Tank in 2014, and since then, the company has experienced significant growth and is now distributed in every state and over 70,000 stores.

    Summary: Aimy Stedman, COO of BeatBox Beverages, joins the podcast to discuss the company's journey to becoming a B Corporation. She explains that being a B Corp means being certified for the company's commitment to social and environmental impact, not just profit. Aimy highlights the importance of transparency and accountability in the certification process and how it aligns with BeatBox's values as a next-generation alcohol beverage company. She also discusses the challenges and benefits of collecting data on packaging and carbon impact, as well as the company's partnership with Tetra Pak and its efforts to improve carton recycling in the US. Aimy emphasizes the motivation and positive impact of being a B Corp on both consumers and employees.

    Key Takeaways:

    * Becoming a B Corporation means being certified for a company's commitment to social and environmental impact, not just profit.

    * BeatBox Beverages scored over 80 on the B Corp certification exam, qualifying the company as a B Corp.

    * Collecting data on packaging and carbon impact can be challenging but is essential for understanding and reducing environmental impact.

    * BeatBox Beverages partners with Tetra Pak, a company that prioritizes sustainability and lightweight packaging made from plant-based materials.

    * The Carton Council and Carton Champions are initiatives aimed at improving carton recycling in the US, and BeatBox Beverages is actively involved in these efforts.

    * Being a B Corp is motivating for employees and attractive to consumers who care about social and environmental responsibility.

    Quotes:

    * "To us, it's kind of all the same. But I could see how that might be not something you would normally think about as an alcohol beverage company." - Aimy Stedman

    * "We hope that one day every consumer product company will be environmentally friendly and it won't be such a differentiation." - Aimy Stedman

    * "We wanted to be a next-generation alcohol beverage company. That means we're not just funny on social media and host good parties, but we also embody those next-generation values." - Aimy Stedman

    * "We care a lot about the carbon aspect of it because it is the very time-sensitive issue that we have with climate change." - Aimy Stedman

    * "For me, it's pretty motivating to, like you said, I don't want to be an entrepreneur that goes to bed every night thinking about all the trash I'm making in the world." - Aimy Stedman



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Connect with Vicki on Linkedin

    Check out the Sappi Standard books

    Huge thanks to our sponsors:

    Specright Summit REGISTRATION - LAST CHANCE!

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Meyers Sustainable Packaging Guide eBook

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About The Guest(s): Vicki Strull is a packaging designer, brand strategist, and the Chief Creative at Vicki Strull Creative Collective. With a background in graphic design, Vicki specializes in packaging design and works with brands to create memorable and impactful packaging experiences. She is known for her creativity and ability to connect with audiences through her designs.

    Summary: Vicki Strull, a packaging designer and brand strategist, joins Adam Peek on the People of Packaging podcast. Vicki discusses the importance of creativity in packaging design and how it can create moments of delight for consumers. She emphasizes that packaging is an essential touchpoint for brands and can significantly impact customer loyalty and repeat sales. Vicki also highlights the power of packaging in creating memorable unboxing experiences and shares examples of brands that have successfully incorporated surprise and delight elements into their packaging. She also introduces the Sappi Standard 7 book, a resource that showcases various packaging techniques and inspires creativity in packaging design.

    Key Takeaways:

    * Packaging is a fundamental touchpoint for brands and can significantly impact customer loyalty and repeat sales.

    * Moments of surprise and delight in packaging can create emotional connections with consumers and lead to brand loyalty.

    * Packaging design should be authentic and purposeful, rather than arbitrary embellishments.

    * The unboxing experience is a crucial moment of truth for brands and can be enhanced through thoughtful packaging design.

    * The Sappi Standard 7 book is a valuable resource for packaging designers, providing inspiration and showcasing various packaging techniques.

    Quotes:

    * "Packaging is fundamentally human. There is something really satisfying and enriching about being able to create." - Vicki Strull

    * "Creative ideas can come from anywhere, not just creative professionals. Creative ideas can come from finance guys, from people in different positions in a company." - Vicki Strull

    * "Moments of delight in packaging can impact repeat sales and customer lifetime value." - Vicki Strull

    * "Packaging is your most important touchpoint. It is the first impression that consumers have of your brand." - Vicki Strull

    * "The unboxing experience is its own moment of truth. It can impact customer loyalty and brand perception." - Vicki Strull

    | **Timestamp** | **Summary** |

    | ------------- | ----------- |

    | 0:00:01 | Introduction to Specrite, a cloud-based platform for specification data management |

    | 0:00:28 | Sponsorship message for Meyers Printing, a sustainable printing company |

    | 0:01:33 | Introduction of guest Vicki Strull and their background in packaging design |

    | 0:02:47 | Vicki's role as a graphic designer, brand strategist, and chief creative |

    | 0:03:49 | The importance of creativity and its connection to being human |

    | 0:06:11 | The joy of creating and the uniqueness of human creativity |

    | 0:07:46 | The belief that everyone is creative and can contribute creative ideas |

    | 0:09:36 | The role of packaging in creating moments of delight for brands |

    | 0:10:38 | How Vicki helps brands incorporate moments of delight into their packaging |

    | 0:11:31 | The economic impact of creating emotional connections with customers |

    | 0:13:21 | Introduction to the benefits of packaging with Labl |

    | 0:14:16 | Discussing the impact of small moments of delight in packaging |

    | 0:15:48 | Examples of incorporating surprise and delight in packaging |

    | 0:17:03 | The power of packaging as an unboxing experience |

    | 0:19:16 | The impact of packaging on brand loyalty and repeat sales |

    | 0:20:33 | The balance between authentic embellishments and unnecessary ones |

    | 0:21:22 | Personal experience with Apple packaging and nostalgia |

    | 0:22:23 | The significance of Apple boxes as a symbol of packaging power |

    | 0:23:29 | Introduction to the Sappy Standard 7 book for packaging inspiration |

    | 0:24:31 | Purpose of the Sappy Standard 7 book and its value for creativity |

    | 0:25:16 | Importance of touch in packaging design |

    | 0:26:24 | Different techniques and ideas for packaging design |

    | 0:27:19 | Engagement of the analytical side of the brain |

    | 0:28:08 | Providing detailed production notes for converters |

    | 0:29:11 | Book is 100% recyclable |

    | 0:30:19 | Funny story about someone with the same last name |

    | 0:31:13 | Vicki's recommendation to attend her speaking events |

    | 0:32:30 | Conclusion and recommendations for other packaging podcasts |



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • I gotta say, never has the phrase “Can we record this on Wednesday? I have Jimmy Kimmel the night before” set up an interview!

    What a joy to have Wyatt Russell and Rich Peete from Lake Hour on the podcast.

    Huge thanks to our sponsors:

    Specright Summit REGISTRATION - LAST CHANCE!

    Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Meyers Sustainable Packaging Guide eBook

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    About The Guest(s):

    * Wyatt Russell is an actor and co-founder of Lake Hour.

    * Rich Peete is a producer and co-founder of Lake Hour.

    Summary: Wyatt Russell and Rich Peete, co-founders of Lake Hour, discuss their journey in creating their brand of canned cocktails. They talk about the inspiration behind Lake Hour, the importance of both the packaging design and the taste of the product, and the challenges they faced in bringing their vision to life. They also touch on the nostalgic and authentic feel of their brand and the personal connection they have to the product.

    Key Takeaways:

    * Lake Hour was inspired by the founders' love for lake culture and their desire to create a canned cocktail that tasted good and looked great.

    * The packaging design of Lake Hour is nostalgic and authentic, evoking a sense of Americana and connecting with consumers on an emotional level.

    * Lake Hour's focus on both the taste and the design of their product sets them apart from other canned cocktails on the market.

    * The founders took a hands-on approach to every aspect of the business, from the design to the production, to ensure that their vision was realized.

    Quotes:

    * "We wanted to make a drink that tasted pretty good but looked incredible." - Wyatt Russell

    * "Lake Hour is about pushing the idea of doing things together in real life." - Wyatt Russell

    * "The packaging has to reflect the taste in a way. It's like the story has to all work and fit together." - Wyatt Russell



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…

    Not a paid member?

    LINKS!

    Luke Frazier on LinkedIn

    Specright Summit REGISTRATION - LAST CHANCE!

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Meyers Sustainable Packaging Guide eBook

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    Podcast Show Notes

    Guest: Luke Frazier, CEO of Parable brand and host of the Promised Brand podcast. With a background in marketing and psychology, Luke helps businesses create consistent brand messaging and storytelling. He is passionate about helping companies align their values and beliefs with their brand identity.

    Summary: In this episode, Adam Peek interviews Luke Frazier, the CEO of Parable brand and host of the Promised Brand podcast. Luke shares his journey from running a mental health nonprofit to starting his own branding company. He discusses the importance of consistent brand messaging and how it empowers employees to make decisions. Luke also emphasizes the need for a brand operating system to guide decision-making and ensure a consistent customer experience.

    Key Takeaways:

    * Consistent brand messaging is crucial for creating a strong brand identity and customer experience.

    * Employees should be empowered to make decisions based on the company's brand values and beliefs.

    * A brand operating system helps guide decision-making and ensures consistency in the customer experience.

    Memorable Quotes:

    * "We've established brand values, we've established who we are as a company. Our employees should feel empowered to make the right decision based on the brand of the company." - Luke Frazier

    * "A brand operating system is an accurate operating system of how people within the company should make decisions so that our customers' gut feeling of us is consistent every time." - Luke Frazier

    This episode is a deep dive into the world of branding, emphasizing the significance of consistent messaging, employee empowerment, and the implementation of a brand operating system for ensuring a harmonized customer experience. Luke Frazier's insights provide valuable guidance for businesses looking to strengthen their brand identity and storytelling.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…

    Not a paid member?

    LINKS!

    Follow Roger on Substack!

    Specright Summit REGISTRATION!

    Sustainable Packaging Podcast w/ Cory Connors

    Packaging Unbox’d with Evelio Mattos

    Beyond the Shelf with Laura Foti

    Specright and Packaging Info

    Meyers Sustainable Packaging Guide eBook

    Buy Packaging Peeks Kids book

    Show notes from Deciphr.ai:

    Packaging Is Awesome with Adam Peek is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    About The Guest(s):

    Roger Pielke Jr. is a professor of environmental studies at CU Boulder and has been involved in climate science for several decades. He has a PhD in political science and has worked on various aspects of the climate change issue. Pielke Jr. grew up in Fort Collins, Colorado and has a deep understanding of the challenges and complexities of climate policy.

    Summary:

    Roger Pielke Jr. discusses the current state of climate change and the challenges of decarbonization. He explains that carbon dioxide emissions from the burning of fossil fuels are the primary driver of climate change and that reducing reliance on coal is a key step in decarbonization. Pielke Jr. also discusses the importance of technological innovation and policy changes in achieving decarbonization goals. He emphasizes the need for realistic and nuanced discussions about climate change and the importance of focusing on the most effective strategies for reducing emissions.

    Key Takeaways:

    * Carbon dioxide emissions from the burning of fossil fuels are the primary driver of climate change.

    * Reducing reliance on coal is a key step in decarbonization.

    * Technological innovation and policy changes are crucial for achieving decarbonization goals.

    * Nuanced and realistic discussions about climate change are necessary for effective action.

    Quotes:

    * "The challenge is actually doing something about climate change because we've had all these meetings and there's 100,000 plus people at a meeting and the curve on greenhouse gas emissions and carbon dioxide in particular, hasn't turned over yet."

    * "The reality is that it may take a while, but good science almost always wins out over outdated or flawed science."

    * "The world is grappling with a resetting of expectations, and it's a challenge because the climate community has operated for so long under the assumptions of this very extreme scenario that resetting how we think around a more moderate scenario has some challenges."

    * "The most carbon-intensive fuel and the easiest one to address is coal. Without a doubt, it's the most carbon-intensive fuel and the easiest one."

    * "The single most important thing that any of us can do, including people in industry, is to advocate for policies that move the world from burning fossil fuels to getting alternative low or no carbon sources of energy."

    Links:

    * Roger Pielke Jr. on Substack



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe