Episódios
-
Cedrick Lewis, an entrepreneurial dentist, has made a name for himself with his successful multi-site group practice in Hawaii. His perspective on group practice expansion is shaped by his experiences, starting from his time at a DSO in Oregon where he gained insights into efficient dental practice management, to his transition to ownership in Hawaii where he focused on high-end dentistry and market domination. Lewis believes in a growth mindset, emphasizing the importance of continuous learning, collaboration, and being solution-based. Despite facing early financial challenges, his resilience and resourcefulness have led him to develop a unique business model, acquire a dental practice in Honolulu, and establish himself as a leader in the field. His vision for the future involves further expansion, potentially merging with partners to create a larger organization where everyone can work and grow together.
What to Expect This Episode:
Implementing extended hours and service industry concepts in dental practice can lead to significant growth and patient satisfaction.
Transitioning from a solo practice mindset to a business-oriented approach in dentistry involves shifting focus from individual work to team growth and business development.
Building a successful group practice involves attracting and retaining talent across various roles within the organization.
Cedrick Lewis emphasizes the importance of organizational culture in business success, advocating for a servant leadership approach.
Cedrick Lewis discusses the challenges of aligning associate doctors with the practice's vision for continued success, emphasizing the importance of a growth mindset and a team-oriented approach to business expansion.
Implementing bonus systems based on behaviors and performance can incentivize employees and drive company culture.
By designing bonus plans that align with desired behaviors and outcomes, businesses can motivate their employees to excel in specific areas, ultimately leading to improved performance and success in the long run.
Connect with Cedrick Lewis:
https://www.linkedin.com/in/cedric-lewis-830211b1/
Connect with Stan Kinder:
https://www.linkedin.com/in/stan-kinder-a3280a234/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Michael Koumaras is a dedicated pediatric dentist practicing in Philadelphia, proudly continuing a family tradition as a third-generation dental professional. Inspired by his grandfather's work ethic and commitment to education, Michael emphasizes the importance of building relationships with both patients and their parents to create a positive experience in pediatric dentistry. He has successfully expanded his practice by opening multiple modernized offices, prioritizing patient care and creating a supportive, community-focused environment. Valuing a strong, supportive team over mere experience, Michael ensures his practice thrives through excellent management, community involvement, and personal attention to his young patients.
Here’s what to expect this episode:
Family heritage and mentorship play a significant role in shaping professional paths in dentistry.
Viewing dentistry as a business is essential for long-term success, requiring a progressive mindset and continuous improvements.
Building relationships with patients and parents based on trust is crucial for a successful dental practice.
Pediatric dentistry faces higher burnout rates due to demanding schedules and unique stressors.
General dentists are expanding services to include specialties, impacting traditional specialist practices.
Hiring for ability and personality over experience is important in managing multiple offices in a dental practice.
Engaging in charitable work in dentistry involves mentoring young dentists to enhance their skills and confidence.
Connect with Michael Koumaras:
https://www.linkedin.com/in/dr-michael-koumaras-ba85042b5/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Estão a faltar episódios?
-
Chris Pistorius, the founder of Kickstart Dental Marketing, brings over 20 years of experience in marketing and advertising to his specialized boutique firm dedicated to dental practices. His
unique perspective centers around the belief that focusing exclusively on the dental industry enables his team to deliver unparalleled results, backed by a deep understanding of sector specific needs. Chris advocates for a personalized and tailored approach, staying boutique to provide each client with customized strategies that go beyond generic solutions. Emphasizing the importance of effective marketing in differentiating practices, he underscores the need for
understanding marketing expenses, patient lifetime value, and the transition from PPO to fee-for-service models post-COVID as essential elements for long-term practice growth.
Here’s what to expect this episode:
Kickstart Dental Marketing offers unique services like local sponsorship marketing and custom solutions tailored to each client's needs.
Understanding client expectations and conducting market analysis are key steps in determining appropriate strategies and budgets for dental marketing campaigns.
Balancing SEO's long-term benefits with SEM's immediate results is crucial for dental practices to effectively reach their target audience.
Targeting different audiences through Facebook and Google platforms is essential for effective advertising in dental marketing.
Front desk staff training is crucial for successful marketing and patient retention in dental practices.
Understanding the lifetime value of patients is crucial for optimizing return on investment and patient retention in dental marketing.
The shift from PPO models to fee-for-service models has been accelerated by the COVID-19 pandemic, creating opportunities for marketing companies to help practices stand out.
Connect with Chris Pistorius:
https://www.linkedin.com/in/pistorius/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Jessica Pharar is a dedicated dentist in private practice in Las Vegas, who recognizes the unique dental needs of cancer patients and has launched a foundation focused on delivering specialized dental care to this vulnerable group. Drawing from her experience in oncology care, Jessica advocates for being prepared for unexpected cancer diagnoses and ensuring optimal success for patients transitioning to cancer treatment. She integrates cancer patients into her regular schedule, prioritizing timely care for those referred through the oncology system, while dedicating specific days to administrative tasks for her nonprofit foundation. Jessica collaborates with other dental providers to empower them to treat cancer patients, emphasizing community involvement and the strategic use of social media to build trust and attract patients, and strongly supports dental residencies to provide essential exposure, mentorship, and advanced skills.
Here’s what to expect this episode:
Jessica Pharar integrates cancer patients into her regular practice schedule while dedicating specific days for nonprofit administration.
She collaborates with other dental providers to empower them to treat cancer patients and expand specialized care beyond her own practice.
Jessica emphasizes the importance of building reputation in the local community and leveraging social media for marketing in dental practice.
She highlights the value of gaining diverse experiences through residency to enhance one's skills and knowledge as a dentist.
Connect with Jessica Pharar:
https://www.linkedin.com/in/jessica-pharar-64220914/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Cris Duval, a seasoned dental hygienist with over 24 years of experience, has become a passionate advocate for addressing the hygienist shortage in dentistry. Duval believes this shortage, exacerbated by the pandemic, has led to widespread burnout and disillusionment among dental hygienists, prompting many to consider alternative careers. She emphasizes the necessity of regaining impact and influence with patients, advocating for a broader understanding of the hygienist's role in patient care beyond routine cleanings. Through her innovative lifeguard approach, which merges science-based protocols and technology, Duval aims to enhance patient care and wellbeing, encouraging others to adopt this method and transform their practices.
Here’s what to expect this episode:
The lifeguard approach focuses on guiding and guarding patient health and wellness through science-based protocols and quality questions.
Hygienists can experience moral injury and burnout when unable to provide care according to their values and patients' needs.
Shifting to life-saving screenings such as oral cancer, blood pressure, and pathogen screenings can significantly improve patient outcomes and redefine the purpose of a hygiene visit.
There is a crisis in dentistry post-pandemic with a shortage of hygienists and understaffing in hygiene departments, potentially linked to moral injury factors.
Compensating hygienists based on patient outcomes and production value can align incentives with high-quality care and improve job satisfaction.
Outsourcing podcast production allows for focus on hosting and content creation, demonstrating transparency and collaboration.
Connect with Cris Duval:
https://www.linkedin.com/in/priscilla-cris-duval-413a787/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Kevin Kremer, a seasoned dentist with 27 years of experience, owns a private practice in Chico, California, specializing in cosmetic full mouth reconstruction and implant restorations. His perspective on success strategies for dental practice owners is deeply rooted in the principles of collaboration, empowerment, and effective marketing. Kremer advocates for creating win-win-win scenarios that benefit patients, teams, and the business, leveraging both traditional and modern marketing techniques such as television ads, Google, Facebook, and word of mouth. As the founder of the Kremer Leadership Institute, he emphasizes the importance of a growth mindset and continuous learning, aiming to help dentists and their teams thrive through leadership, sustainable growth, and impactful care.
Here's what to expect this episode:
Collaboration, growth, and leadership are key strategies for dental practice owners according to Dr. Kevin Cramer
Creating a win-win-win situation where patients receive excellent care, the team is supported, and the business thrives is crucial for a sustainable practice model
Continuous learning, a growth mindset, and openness to change are essential for success in dentistry according to Dr. Kevin Cramer and Stan Kinder
Balancing chairside dentistry with business management, establishing systems and processes, and using effective marketing strategies are important for managing a dental business
Viewing oneself as an entrepreneur first in the field and aligning one's career with personal strengths and preferences are emphasized by Kevin Kremer for success in dentistry
Succession planning is crucial for ensuring continued growth and value in dental practices according to Kevin Kremer
Connect with Kevin Kremer:
https://www.linkedin.com/in/kevinkremerdds/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
John Montoya, a dedicated dentist who graduated in 2001, brings extensive experience in managing multiple dental practices to the table. Initially establishing a successful practice in San Diego, Montoya later moved to Boulder, Colorado, where he significantly expanded his operations and integrated additional practices into his office. Through his journey, Montoya learned that rapid expansion without proper systems could lead to significant challenges, emphasizing the importance of managing overhead and leveraging economies of scale. His insights into the necessity of business acumen and best practices in managing multiple practices have led him to start a buyer's group aimed at helping other private practices reduce costs, reflecting his commitment to both professional success and community support.
Here’s what to expect this episode:
Building up practices before selling them is important for profitability
Balancing dentistry with business management is challenging
Managing multiple practices requires equity partners and centralized staff
Negotiating better pricing with vendors through economies of scale is crucial
Participating in PPOs can be challenging due to the changing insurance landscape
Utilizing AI to monitor inbound calls can improve patient interactions
Training staff on specific systems and protocols is crucial for practice growth
Connect with John Montoya
https://www.linkedin.com/in/john-montoya-90615918/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Mike Neal is a pioneering advocate for innovative hiring practices in the healthcare sector, particularly dentistry. He believes that traditional hiring processes, which rely heavily on resumes, are outdated and unreliable, often missing crucial information about candidates. Neal champions an automated hiring system that prioritizes candidates' mindset, personality, and aptitude, thereby ensuring that team members are genuinely interested and well-suited for the job. Through his platform, Build My Team, he revolutionizes the hiring process by using assessments to match candidates' strengths and talents with job roles, providing high-performing practices with a more efficient and effective approach to hiring.
Here’s what to expect this episode:
Build My Team uses assessments to match applicants' strengths and talents with roles, improving hiring efficiency.
Automated system filters out applicants unwilling to complete assessments, ensuring serious candidates progress.
Candidate Assessment Process evaluates mindset and speed of learning for healthcare practice fit.
Mike Neal emphasizes evaluating candidates' ability to follow processes and procedures within dental practices.
Automated process selects finalist candidates for dental practices based on video interviews to assess communication skills.
Hiring algorithm is customized for each position, matching candidates with roles based on specific success factors.
Candidate screening process focuses on optimizing rejection process and tailoring algorithm to each job role.
Connect with Mike Neal
https://www.linkedin.com/in/dr-michael-neal/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Curtis May, a seasoned financial advisor and principal at Practical Wealth Advisors, LLC, has
a distinct perspective on financial literacy and investing, shaped by over three decades in the industry since 1985. May's approach focuses on teaching fundamental financial principles rather than promoting specific products, emphasizing the importance of managing cash flow, prioritizing savings, and investing in cash-flowing assets. He encourages individuals to take control of their finances and explore opportunities like real estate and business investments to generate passive income and ensure long-term financial stability. Through his podcast, YouTube channel, and website, May challenges traditional financial advice and offers alternative strategies, advocating for continuous financial education and understanding the impact of lost opportunity costs.
Here’s what to expect this episode:
Financial education is crucial in securing financial well-being and future prosperity.
Investing in real assets that generate returns is more beneficial than tying up money in assets without tangible benefits.
Building wealth through diverse investment strategies for financial freedom is key to long-term prosperity.
Proper financial management, focusing on cash flow and minimizing losses, is essential for securing financial stability.
Debt management should prioritize capital accumulation and cash flow over solely paying off debts.
Seeking investment advice from unconventional sources like Rich Dad, White Coat Investor, and Dave Ramsey can provide valuable insights for wealth-building.
Reading books on money is emphasized as a way to gain knowledge, improve financial literacy, and make sound financial decisions.
Connect with Curtis May:
https://www.linkedin.com/in/curtismay/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Benjamin Talin, founder of More Than Digital and a serial entrepreneur, has been a pioneering
force in integrating artificial intelligence and data analytics into dental practices. Emphasizing the necessity of structured and trustworthy data, Talin argues that the effectiveness of AI hinges on the quality of the data it processes. He highlights the transformative power of personalized data in tailoring patient journeys and enhancing overall experiences within dental practices. Through his innovative efforts, Talin is revolutionizing healthcare systems, empowering dental practices with advanced diagnostic tools and actionable insights that ultimately enhance patient satisfaction and foster increased repeat visits and referrals.
Here’s what to expect this episode:
Benjamin Talin started his first company at the age of 13 and eventually founded Morden Digital, one of the top 15 global business platforms.
Digital ecosystems, such as Amazon, personalize customer experiences by leveraging interconnected services and data.
Structured data and data analytics are crucial for leveraging AI in dental practices and ensuring the benefits of AI are realized.
Unclean data can lead to AI perpetuating inefficiencies, highlighting the importance of organizing and cleaning data.
Data-driven insights in healthcare, including dentistry, are transforming patient journeys by personalizing treatment plans and enhancing overall outcomes.
Connect with Benjamin Talin:
https://www.linkedin.com/in/talin/?originalSubdomain=ch
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Colin Carr is a distinguished real estate expert specializing in healthcare-related properties, with a particular focus on the dental industry. He emphasizes the critical importance of having specialized real estate expertise in the healthcare sector, as he has seen providers incur significant financial losses due to lack of proper representation in commercial real estate transactions. Carr's perspective is that knowledgeable advocacy during lease negotiations can save healthcare providers thousands of dollars per month and prevent unnecessary borrowing for build-out costs. To address this need, he founded a company that offers exclusive tenant and buyer representation for healthcare professionals, ensuring they are well-informed and not taken advantage of in real estate deals.
Here’s what to expect this episode:
Having expert representation in real estate transactions is crucial to prevent financial burdens and unnecessary costs for healthcare providers.
Negotiating key lease elements can help healthcare providers avoid financial losses and maximize savings through strategic decision-making.
Real estate brokers play a vital role in commercial real estate deals, especially in healthcare transactions, by saving clients money and protecting their interests.
Commercial real estate acquisitions require thorough due diligence, negotiation skills, and strategic decision-making to ensure competitive terms and options.
Engaging in negotiations with multiple landlords simultaneously can lead to competitive deals, informed decision-making, and significant cost savings for potential tenants.
Specialized legal and real estate expertise is essential in healthcare and commercial real estate transactions to protect client interests and maximize financial outcomes.
By having a knowledgeable team in place, clients can effectively navigate the commercial real estate market and ensure favorable outcomes for their business ventures.
Connect with Colin Carr:
Colin Carr | Chief Executive Officer | CARR
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Daniel Bobrow, founder of AIM Dental Marketing, brings over 35 years of expertise in dental marketing, evolving from traditional methods like direct mail to a comprehensive array of digital services. He champions the importance of accountability and transparency, urging dental practices to hold their marketing firms accountable through robust reporting mechanisms. Bobrow believes in personalized patient acquisition strategies, emphasizing rapport, empathy, and effective listening to convert calls into appointments. Balancing traditional and digital marketing, he underscores the need for consistency in messaging and the significance of patient lifetime value in guiding strategic investments and enhancing long-term profitability.
Here’s what to expect this episode:
Dental practices should focus on converting inquiries into appointments effectively for a high return on their marketing investment.
Understanding patient lifetime value, return on investment, and acquisition costs is crucial in dental marketing programs.
Data-driven analysis and strategic planning are key to maximizing the effectiveness of dental marketing programs.
Patient retention is essential for long-term success in dental practices, along with attracting new patients.
Balancing newer digital marketing strategies with traditional methods can lead to successful marketing outcomes.
Successful practices invest a significant portion of their revenue into marketing for growth goals.
Due diligence is important when consider
Connect with Daniel Bobrow:
https://www.linkedin.com/in/dannybobrow/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Miles embarked on his financial journey inspired by values of financial abundance instilled by his parents and initially aimed to become a business consultant. However, his practical experience as a financial advisor led him to the lucrative world of real estate investing, enabling him to retire at the young age of 28 through substantial passive income. As the founder of Money Ripples, Chris now dedicates his life to educating others on breaking free from traditional financial strategies, focusing instead on generating passive income streams, particularly through real estate. He advocates for truly hands-off investments like turnkey rental properties with professional management, highlighting their potential for higher returns and financial freedom without the hassles of property management.
Here’s what to expect this episode:
Passive income requires hands-off approaches like investing in turnkey rental properties with property managers.
Real estate investments can be a viable alternative to traditional retirement strategies for achieving financial freedom.
True passive income can be generated through real estate, lending money, oil and gas investments, and franchises.
Strategic and intentional investment strategies tailored to individual goals are essential for financial growth.
The cash flow index formula prioritizes paying off loans based on their balance and minimum monthly payments.
Enhancing returns and avoiding locking up money in places like 401Ks are important for successful investment strategies.
Exploring retirement planning options like self-directed IRAs can help optimize tax benefits for early retirement.
Connect with Chris Miles:
https://www.linkedin.com/company/money-ripples/?viewAsMember=true
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Stewart Townsend, with an extensive background in the software industry and notable tenures at companies like Oracle and Zendesk, brings a wealth of knowledge to the realm of differentiation and unique selling points. Leveraging his expertise in indirect sales and channel partnerships, Townsend has transitioned from corporate roles to entrepreneurship, now consulting and building software companies. His unique perspective emphasizes the importance of conversations that assess an individual's fit within an organization, aiming to enhance career progression and workplace satisfaction. Townsend's insights extend to how dental practices communicate with customers, advocating for relationship-based approaches and innovative marketing strategies to drive business growth and patient retention.
Here’s what to expect this episode:
Utilizing referrals and resellers can help dental practices bring in business without needing a large direct sales team.
Partnerships with complementary services like beauty parlors or plastic surgeons can generate qualified referrals and create additional revenue streams for dental practices.
Collaborating with independent registered nurses to offer Botox services in unused space within the practice can attract new patients and create an independent income stream.
Personality-oriented hiring focusing on traits and culture fit over skills and experience can improve patient interactions and create a positive work environment.
Investing in ongoing personal development and soft skills training can help create a strong team bond and set dental practices apart from competitors.
Innovative marketing strategies focused on community engagement and education can attract new patients and foster patient retention and business growth.
Connect with Stewart Townsend:
https://www.linkedin.com/in/stewarttownsend/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Shannon Seeberan, a serial entrepreneur and co-founder of Cloud Medspa, leverages her extensive healthcare background to revolutionize the aesthetic and cosmetically focused practices in the Bay Area. With a keen belief in the cloud medspa business model, she emphasizes its potential to allow practitioners to refocus on patient care while efficiently managing scheduling, space rental, and revenue generation through advanced software. Shannon particularly highlights the symbiotic relationship between aesthetic procedures and cosmetic dentistry, maximizing underutilized rooms in dental practices to generate additional revenue and reduce overhead costs. She advocates for transparency and is committed to mentoring new practitioners, encouraging a collaborative environment that fosters growth and innovation within the industry.
Here’s what to expect this episode:
Maximizing underused rooms in dental practices can lead to additional revenue streams by renting out space to practitioners.
Cloud Medspa locations offer training, mentorship, and support for new aesthetic practitioners, creating a supportive environment.
Practitioners using the system can earn between $200 to $400 per hour, making it quite lucrative with high-profit margins.
Networking amongst practitioners at shared spaces leads to better marketing and revenue growth, enhancing business skills and increasing client retention rates.
The software used for managing Cloud Medspa locations is cloud-based, streamlining the process of renting space and managing schedules.
Effort for Practitioner Acquisition is crucial to help practitioners understand and take advantage of opportunities in the aesthetics industry.
The Shared Space Model at Cloud Medspa empowers entrepreneurs to run their own businesses without the overhead costs of owning a space, generating rental revenue.
Connect with Shannon Seeberan:
https://www.linkedin.com/in/shannon-hay-seeberan-480b004/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
David Cohen, an attorney and founder of a specialized law firm in Santa Barbara, California, brings a unique perspective to the legal nuances of dental practice transitions. Growing up in a dental family, with his father being a periodontist, Cohen developed a deep connection to the dental industry, which now propels his career focused on dental business and real estate law. He highlights the considerable differences between private and Dental Support Organization (DSO) deals, noting that DSO transactions are legally more complex and involve longer commitments from selling doctors, often spanning five years, compared to typically shorter terms in private deals. Cohen underscores the importance of thorough due diligence and expert legal advice in navigating the intricate documentation and regulatory compliance required in DSO transactions, to ensure successful and smooth transitions.
Here’s what to expect this episode:
David Cohen's path to specializing in dental law was shaped by his upbringing in a dental family and his passion for working with dentists.
DSO deals involve more complex legal processes compared to private doctor-to-doctor deals, requiring more documentation and due diligence.
Attorneys involved in DSO deals vary in flexibility, influenced by negotiating dynamics and doctor-friendliness of DSOs.
Communication is crucial in deals to avoid misunderstandings and potential deal breakers, requiring clear and open communication between all parties.
Networking with the right people and leveraging the expertise of brokers are important in navigating the dynamics of broker transactions effectively.
DSO-driven transactions typically provide more favorable economics for doctors selling their practices compared to private deals, often resulting in higher payouts at closing.
DSO deals typically offer more money to a selling doctor compared to private deals, making the DSO route more lucrative for those prioritizing financial gain.
Connect with David Cohen:
https://www.linkedin.com/in/cohenlawfirm/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Suzanne Ebert, a dedicated dental professional, faced significant challenges in private practice when unexpected health issues compelled her to sell her successful dental practice after eleven years. Reflecting on this difficult period, she emphasizes the importance of ensuring a smooth transition for the incoming dentist to maintain patient and staff satisfaction. Ebert's experiences underscore the complexities of private practice management and have fueled her commitment to supporting other dentists as the vice president of dental professional career services at the American Dental Association (ADA). Her journey highlights the multifaceted nature of private practice, advocating for the importance of professional support networks and the recognition that different career paths can suit different individuals in the dental profession.
Here’s what to expect this episode:
Establishing and launching a private dental practice requires perseverance, self-belief, and a clear sense of purpose.
Student debt significantly impacts new dentists' ability to start their own practices.
Thorough research and preparation are essential when selling a private dental practice to ensure a successful transition.
Dental school graduates often lack business education, highlighting the importance of mentorship and guidance.
Balancing clinical skills with providing a positive patient experience is crucial for success in dentistry.
Young dentists should evaluate different career paths in dentistry based on personal goals and mentorship opportunities.
Connect with Suzanne Ebert
https://www.linkedin.com/in/suzanne-ebert-907670174/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
David Kaminski is a veteran entrepreneur with a business background stretching over 25 years, beginning in the service industry with window cleaning before branching into SEO strategies. As the founder of Terminator Marketing, Kaminski specializes in SEO tactics uniquely designed for dentists, guiding them on the most effective ways to attract free online traffic to their websites. His perspective on SEO strategies for dentists is largely shaped by his belief in the power of transactional search terms, which he asserts are key to directing engaged and relevant traffic to dental websites. Furthermore, Kaminski distinguishes between SEO and SEM strategies, highlighting the value of organic search visibility over paid search exposure. He encourages the use of video content and effective SEO techniques to enhance website content and attract more patients without the need for reliance on paid advertisements.
Here’s what to expect this episode:
SEO involves configuring your website to show up for search terms in the organic search results, making it a cost-effective long-term strategy for increasing online presence and driving traffic.
Blogging for dentists is essential for creating informative content that educates patients and improves SEO rankings.
To improve SEO, dentists should focus on creating blog posts with specific titles and content, using tags effectively, and collaborating with peers in the industry.
Registering your business and getting a Google business listing is essential for building online authority and boosting visibility.
Structuring content properly is crucial for improving online visibility and attracting potential customers in the dental industry.
Negotiating win-win deals is crucial in business transactions to establish long-lasting and successful partnerships.
Connect with David Kaminski:
https://www.linkedin.com/in/david-kaminski-370684241/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hassan Mushaid, an accomplished professional with a rich background in dentistry and business, specializes in marketing strategies for dental practices. Mushaid started his journey as a dental nurse, pivoting over time into the business and marketing side of dentistry due to his strong tech and business skills. He believes in performance marketing strategies for dental practices, a view shaped by his diverse experience in roles such as practice manager, business development manager, and territory manager for Invisalign. Mushaid emphasizes the importance of data, effective communication, and education in marketing, and uses his understanding of investment strategies and risk appetites to create marketing strategies that resonate with patients and boost revenue for dental practices.
Here’s what to expect this episode:
Tracking lifetime value is crucial for dental practices to make informed decisions about marketing strategies and investments.
Creating a positive patient experience builds trust and leads to patients accepting more extensive treatments over time.
Video marketing is essential in dentistry to engage with digital learners and effectively communicate with patients.
Understanding the lifetime value of patients emphasizes the importance of long-term patient retention and satisfaction.
Dental software providers have an opportunity to offer insights and marketing functionality to support practices.
Creativity in marketing strategies is key for dental clinics to establish a strong brand identity and stand out in the industry.
Connect with Hassan Mushaid:
https://www.linkedin.com/in/hassanmushaid/?originalSubdomain=uk
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Jon Marashi, initially aspiring to be a professional skateboarder, discovered his passion in dentistry and has dedicated over 38 years to the field, particularly cosmetic dentistry. His perspective on cosmetic dentistry stems from his early fascination with smiles and their impact, igniting an interest in the field when he observed that straight teeth doesn't necessarily mean a beautiful smile. This epiphany led him to delve deeper into cosmetic dentistry, emphasizing the importance of knowing the desired outcome, becoming an expert through continuous learning and repetition, and showcasing his commitment by teaching, writing articles, and engaging with manufacturers. Despite challenges in acquiring his first dental practice, Marashi's persistence, trust in self, and continuous education led to the successful establishment of a practice in Orange County and cemented his position as an expert in the field.
Here’s what to expect this episode:
Skateboarding and dentistry create a balance between structure and creativity for Doctor Marashi.
Transforming a rundown dental office into a successful practice showcases Doctor Marashi's ambition.
Transition from clinician to entrepreneur is essential for success in dentistry.
Passion for cosmetic dentistry fueled by early fascination with smiles.
Early debt repayment is crucial for young dentists' financial future.
Financial strategies are vital for dentists to navigate the evolving industry landscape.
Challenges faced by young dentists require strategic decision-making and education for success.
Connect with Dr. Jon Marashi:
https://drmarashi.com/
Connect with Stan Kinder:
https://www.everythingdso.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices - Mostrar mais
