Episódios

  • Glenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage.

    NOTES ON THE PODCAST:

    Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2lu7zDt

    The television version of the Brewdog advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=_9OZMXsw5tI

    The Nike Lionesses advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=fmhVGF9EICc

    The Fox and the Star by Coralie Bickford-Smith is available on Amazon here: https://amzn.to/2k1QsZC

    Grief Is A Thing With Feathers by Max Porter is available on Amazon here: https://amzn.to/2k1FCTr

    The Shape of Water by Andrea Camilleri is available on Amazon here: https://amzn.to/2k1RUeu

    The Flame Alphabet by Ben Marcus is available on Amazon here: https://amzn.to/2jZiGUN

    For more free insight into copywriting and marketing, visit: allgoodcopy.com/

  • Glenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac & Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses.

    NOTES ON THE PODCAST:

    Jess MacIntyre and Natalie Moores are the founders of Mac & Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: https://www.macandmoore.com/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RQLevV

    How to Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2LySgV3

    You can find out more about Joanne Abeyie's work by following her on Twitter here: https://twitter.com/Joanna_Abeyie

    How the be a Woman by Caitlin Moran is available on Amazon here: https://amzn.to/2LI4Wcz

    Creative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2RWZ5Ba

    You can find out more about Diane Arbus here: https://en.wikipedia.org/wiki/Diane_Arbus

    You can check out Project Fearless here: https://www.projectfearless.org/

    For more free insight into copywriting and marketing, visit: allgoodcopy.com/

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  • Glenn Fisher talks to video and audio producer and founder of Bring Freelance, Steve Folland, about what makes a good podcast, why the format can be so helpful for growing your business and the best biscuits to use as roofing alternatives.

    NOTES ON THE PODCAST:

    Steve Folland is a video and audio producer based in the UK. His popular Being Freelance podcast is now in it’s eight season and you can find about more about him and the podcast by visiting his website here: https://www.beingfreelance.com/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2XUTZax

    You can find Steve’s great article about what you need to start a podcast here: https://www.beingfreelance.com/freelance-articles/what-do-i-need-to-start-a-podcast?rq=how%20to%20podcast

    You can find Berlin by Jason Lutes on Amazon here: https://amzn.to/2KXqtxd

    You can find the Doing It For The Kids podcast here: http://www.doingitforthekids.net/

    You can find out more about Sophie Livingston on her website here: https://kickstartcontent.com/

    You can listen to The Adam Buxton Podcast here: http://adam-buxton.co.uk/podcasts

    You can listen to Athletico Mince here: https://athleticomince.com/

    You can find Gasp’s Call To Action podcast here: https://audioboom.com/channels/4977426

    For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

  • Glenn Fisher talks to copywriter, Clare Barry, about how to stop your mind blowing up with creative ideas, which swear word is the best and why, and why the Scottish philosopher David Hume could well be her biggest copywriting influence.

    NOTES ON THE PODCAST:

    Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here: https://twitter.com/ClareBarry

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2ERgzt7

    You can find the articles we spoke about on Clare’s Meduim page here: https://medium.com/@ClareBarry

    Clare’s own website can be found here: https://copyclare.com/

    You can listen to my own chat with the great Vikki Ross here: https://play.acast.com/s/theallgoodcopypodcast/ep5-vikki-ross

    You can find a video version of the Barnardo’s ‘Fuck Off’ advert here: https://www.youtube.com/watch?v=16mw5JCry2s

    For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

  • Glenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book.

    NOTES ON THE PODCAST:

    Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: https://twitter.com/Dr_Draper

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2VEwm43

    You can find out more about Wellmark here: https://wellmark.com.au/

    The Human Stain by Philip Roth is available on Amazon here: https://amzn.to/2VBFB5i

    Creative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2Qeu6zw

    How To Write Sales Letters That Sell by Drayton Bird is available on Amazon here: https://amzn.to/2WYmSCb

    Write To Sell by Andy Maslen is available on Amazon here: https://amzn.to/2HKDuH8

    For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

  • Glenn Fisher talks to freelance copywriter Gareth Hancock of That Content Shed about how he accidentally discovered the world of copywriting, the pros and cons of doing work for free and how musicians can influence your writing.

    RELATED LINKS:

    Gareth Hancock is a freelance copywriter and founder of That Content Shed. He is based in the North East of England. You can visit his website here: https://www.thatcontentshed.com/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2VnIck4

    Choose Yourself by James Altucher is available on Amazon here: https://amzn.to/2PdHnbf

    Poetry In eMotion by Scroobius Pip is available on Amazon here: https://amzn.to/2V0muFK

    How To Be Invisible by Kate Bush is available on Amazon here: https://amzn.to/2V5KGq7

    For more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

  • Glenn Fisher talks to health copywriter Louise Shanahan of The Copy Prescription about why jargon can sometimes be useful in copywriting, what it takes to write copy in the health niche and why you don’t need a six-pack to provide health advice.

    RELATED LINKS:

    Louise Shanahan is a freelance copywriter and founder of The Copy Prescription. She is based in Edinburgh. You can visit her website here: https://thecopyprescription.com/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2VnIck4

    Just One More Thing by Peter Falk is available on Amazon here: https://amzn.to/2OJBgek

    You can find out more about Joanna Weibe and Copy Hackers here: https://copyhackers.com/about-copy-hackers/

    The Copywriter Club Podcast with Kira Hug and Rob Marsh is available here: https://thecopywriterclub.com/podcast/

    The Copy Chief Podcast with Kevin Rodgers can is available here: https://copychief.com/category/podcast/

    For more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

  • Glenn Fisher talks to freelance copywriter Andrew Nattan of 603 Copywriting and Hampson Nattan Williams about the brand new Creative North copywriting conference, collaborating with other copywriters and why he hates Ernest Hemingway.

    RELATED LINKS:

    Andrew Nattan is a freelance copywriter, co-founder of Hampson Nattan Williams and co-organiser of Creative North. He is based in Manchester. You can find him on Twitter here: https://twitter.com/603Copywriting

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2TIwrHT

    Creative North is a brand new conference celebrating creativity in the north of England. It’s taking place in Manchester on June 7th and you can find out more about tickets here: https://creativenorthconf.com/

    Hampson Nattan Williams is a copywriting agency based in Manchester. You can find out more about them here: https://www.wordsthatwinbusiness.com/

    The Hitchhiker’s Guide to the Galaxy by Douglas Adams is available on Amazon here: https://amzn.to/2Tf54A1

    Slaughterhouse 5 by Kurt Vonnegut is available on Amazon here: https://amzn.to/2TIwtj6

    The Adventures of Kavalier and Clay by Michael Chabon is available on Amazon here: https://amzn.to/2TJSsGc

    For more free insight into copywriting and marketing, visit: allgoodcopy.com/

  • Glenn Fisher talks to freelance copywriters Laura Parker and André Spiteri about how to get new clients, how they use social media to interact with other copywriters and the pros and cons of managing your own website as a copywriter.

    RELATED LINKS:

    Laura Parker is a freelance copywriter and editor based in Leeds. You can find out more about her by visiting her website at https://www.lauramarieparker.com/

    André Spiteri is a freelance copywriter based in Edinburgh. He specializes in writing for Fintech and you can find out more about him at https://maverickwords.com/

    Dave Smyth is the man behind both Laura and Andre’s website and you can find him on Twitter here: https://twitter.com/websmyth

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2NKBeCk

    You can find out more about Content Club UK by following the hashtag #ContentClubUK

    Both Laura and Glenn are speaking at this year’s ProCopywriters Conference in October. You can find out more and buy tickets here:
    https://www.copywritingconference.com/

    The Elephant in the Brain by Kevin Simler and Robin Hanson is available from Amazon here: https://amzn.to/2ENZWPA

    The Consolations of Philosophy by Alain De Botton is available on Amazon here: https://amzn.to/2EzjENN

    For more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

  • Glenn Fisher talks to Jenna Tiffany about why email marketing is still one of the best channels for any business, how to make sure you're providing the best value in your emails and why you shouldn't worry about GDPR.

    RELATED LINKS:

    Jenna Tiffany is the founder of Let's Talk Strategy, an agency that looks to help businesses with all aspects of their marketing. You can find out more about Jenna and Let's Talk Strategy by visiting: https://letstalkstrategy.co.uk/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2GwaNQc

    You can find out more about the email monitoring tool Jenna uses here: https://letstalkstrategy.co.uk/competitor-email-marketing-monitoring/

    You can find out more about the DMA here: https://dma.org.uk/

    How I Escaped My Certain Fate by Stewart Lee is available on Amazon here: https://amzn.to/2GwbgBW

    For more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

  • Glenn Fisher talks to Vikki Ross about what it means to be a copywriter, why copywriting will always be important and why it's such a good idea to have develop mentors who can help guide you through your copywriting career.

    RELATED LINKS:

    Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here: https://twitter.com/VikkiRossWrites

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RwT1gR

    Find out more about For Creative Girls here: https://forcreativegirls.com/

    Find out more about Creative Equals here: http://www.creativeequals.org/

    Find out more about She Says: https://weareshesays.com/

    Find out more about Who's Your Momma: https://weareshesays.com/yr_momma/

    Find out more about School of Communication Arts 2.0: https://www.schoolcommunicationarts.com/

    Find out more about Future Strategy Club: https://futurestrategyclub.com/

    A Life In Words by Paul Auster and I B Siegumfeldt is available on Amazon here: https://amzn.to/2HXd8FA

    For more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

  • Glenn Fisher talks to Nick Parker about how understanding tone of voice can help you as a copywriter, what it means to be a copywriter and the best way to reinvigorate your thinking in you find yourself stuck in a creative rut.

    RELATED LINKS:

    Nick Parker is the creator of Voicebox and the founder of That Explains Things. You can find out more about Nick here: http://www.thatexplainsthings.com/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2CC4ztU

    To find out more about the ProCopywriter's Copywriting Conference 2019 and secure a ticket for the event, go here: https://www.copywritingconference.com/

    You can find more about Thomas Sharp on Twitter here: https://twitter.com/ThomasSharp_

    What Do You Care What People Think? by Richard P. Feynman is available on Amazon here: https://amzn.to/2AWCNbs

    Bunch of Kunst, a documentary about Sleaford Mods, is available on Amazon here: https://amzn.to/2AC5xG7

    For more insight into copywriting and marketing, visit www.allgoodcopy.com

  • Glenn Fisher talks to Jo Duncan about how content marketing is perceived in the digital age, how to develop a content strategy and why it can help to visualise your goals.

    RELATED LINKS:

    Jo Duncan is the founder of Lean Content and has published two books on marketing. You can find out more about Jo and her Lean Content agency by visiting: https://leancontent.co.uk/

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: amzn.to/2S8v7cB

    The Sea, The Sea by Iris Murdoch is available on Amazon here: https://amzn.to/2AyjNjo

    Bunch of Kunst, a documentary about Sleaford Mods, is available on Amazon here: https://amzn.to/2AC5xG7

    English Tapas by Sleaford Mods is available on Amazon here: https://amzn.to/2Qu0tsC

    For more insight into copywriting and marketing, visit www.allgoodcopy.com

  • Glenn Fisher talks to Brian Kurtz about how direct marketing has changed since the 80s, how to avoid being an 'annoying marketer' and which classic copywriters we can learn from in today's digital age.

    RELATED LINKS:

    Brian Kurtz is an author and marketing expert. His next book, Overdeliver, will be released in April 2019 and is available to pre-order on Amazon here: https://amzn.to/2Cr2lP8

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is published by Harriman House and is available now on Amazon here: https://amzn.to/2S8v7cB

    The Groucho Letters by Groucho Marx are available on Amazon here: https://amzn.to/2SfxN8u

    You can find out more about the Glove and Boots blog here: https://www.gloveandboots.com/

    For more insight into copywriting and marketing, visit www.allgoodcopy.com

  • Glenn Fisher talks to Tom Albrighton about life as a freelance copywriter, how long it is reasonable to not reply to an email from a client and how he manages to keep distractions at bay when he's writing.

    RELATED LINKS:

    Tom Albrighton is an author and copywriter. His first book, Copywriting Made Simple is published by Troubadour Publishing and is available on Amazon here: https://amzn.to/2LbiV8p

    Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is published by Harriman House and is available now on Amazon here: https://amzn.to/2LbjHCl

    South and West by Joan Didion is available on Amazon here: https://amzn.to/2C6GU5J

    For more insight into copywriting and marketing, visit www.allgoodcopy.com