Episódios

  • In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.

    Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively.



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoGet the book Think Again by Adam Grant



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
  • In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to and watch The Art of Online Business’ YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
  • Estão a faltar episódios?

    Clique aqui para atualizar o feed.

  • These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another.

    I'll show you how to leverage these custom audiences to maximize your ad performance.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Subscribe to The Art of Online Business’s YouTube Channel



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
  • Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.

    You'll learn why it's crucial, where to find it, and how to set it up easily on your website.

    Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for ThriveCart



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
  • In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall.

    Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.
    See what I did there?


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Timestamps:

    0:00 - Navigating Business Challenges and Pivots

    8:57 - Struggles With Launching Online Membership





  • Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic? I discuss the challenges of relying solely on social media and search engines for business growth...

    ... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Visit Kwadwo’s website to get Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Check out Sean Cannell’s course on growing your YouTube channel



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on Instagram


    Limited-Availability. Schedule a Strategy Call Now:
    Save on two strategy calls + get Slack (or Voxer) support. 

  • In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking.

    This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our time.

    I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit.

    This process helped me understand what needs to change in my business so that I can grow its revenue!

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Hire a VA with Kwadwo’s help




    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Timestamps:

    00:59 - Team Time Tracking Exercise Insights

    14:38 - Hiring VA for Business Growth



  • In this episode, I share the exact software my team and I use to produce the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips.

    If you've ever asked one of the following questions, this episode is for you:

    -What’s your favorite tool for creating audio & video clips, and why?

    -Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts?

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Keenya Kelly’s episode.Sign up for DescriptGet b-roll from Pexel and StoryblocksHire a VA with Kwadwo’s help



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Timestamps:

    00:00 - Podcast Workflow and Video Editing

    14:55 - Successful Online Hiring Projects



  • In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.


    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to last week's Funnel Fix Friday episode.Listen to Brittany McBean's episode.Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



  • In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Say hi to Kwadwo on Instagram



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads help



    Timestamps:

    0:00 100 Days to 100k Challenge Update
    8:57 Challenges and Lessons in Revenue Growth

  • In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads separately from your organic leads.

    You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for HoneyBookSign up for ConvertKitSign up for Kajabi

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
  • In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria ChouListen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria ChouDM the word "pitch" on Gloria's Instagram to get a freebieSave your spot in Gloria’s PR Secrets MasterclassListen to Gloria’s Small Business PR Podcast

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

    Gloria’s Links:

    Check out Gloria's website

    Timestamps:

    0:00 Introduction

    6:47 Effective Pitching Strategies for Podcasts

    20:00 Mastering PR for Business Growth

    27:14 Masterclass With Gloria Chou






    Limited-Availability. Schedule a Strategy Call Now:
    Save on two strategy calls + get Slack (or Voxer) support. 

  • In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads. It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
  • In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.

    If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention the Art of Online Business podcast for a special bonus.



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 763 where Archie and I talked about what matters most for your business's website to leave a great impressionListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Archie’s Links:

    Check out Archie's website Reach out to Archie on FacebookMessage Archie on LinkedIn




    Timestamps:

    0:00 Introduction

    13:37 Business Relationships

    21:00 Flexibility and Trust in Conducting Business




    Limited-Availability. Schedule a Strategy Call Now:
    Save on two strategy calls + get Slack (or Voxer) support. 

  • In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Timestamps:

    0:00 The Pitfalls of Worldwide Ad Targeting

    9:48 Targeting Countries for Online Advertising

    15:27 Targeting the Right Audience for Success



  • Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Book a strategy call with Kwadwo!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Timestamps:

    00:00 - Introduction

    06:21 - Optimizing Thank You Page for Sales



  • In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.

    This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




    Links mentioned in this episode:

    Dallas' Success Super Power QuizBrenna McGowan’s Behind the Launch SummitListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Book a strategy call with Kwadwo!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram



    Timestamps:

    00:00 - Introduction

    11:55 Exploring Work, Building Lists, Successful Coaching

    23:18 Improve Conversion Rates in Online Courses



  • In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.

    We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Optimize your website with Archie Reach out to Archie on FacebookMessage Archie on LinkedIn

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

    Archie Alibasa’s Links:

    Check out Archie's website

    Timestamps:

    0:00 Well-Designed Websites for Business Conversions

    13:38 Colors, Emojis, and Building a Website




    Limited-Availability. Schedule a Strategy Call Now:
    Save on two strategy calls + get Slack (or Voxer) support. 

  • In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process.

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:

    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Visit Kwadwo’s website for Facebook Ads help



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on Instagram



    Timestamps:

    0:00 Improve Sales Conversions on Sales Page

    13:13 Checkout Page Captcha and Feedback Discussion



  • Are you ready to illuminate your marketing strategy?

    Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.

    Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling.

    Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries.



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Links mentioned in this episode:

    Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/Eugene Schwartz: Breakthrough Copywriter https://amzn.to/3G6ErIJ

    Kwadwo’s Links:

    Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

    Billy Broas’ Links:

    Get to know more about Billy BroasLearn more about The Five Lightbulbs

    Timestamps:

    00:00 - Introduction

    03:10 - Details on Billy's transition to online business

    11:51 - Brain wired to focus on high-impact strategies

    14:02 - Unacceptable status quo, demand, value in past lessons

    16:53 - Marketers must understand, empathize before offering solutions

    22:12 - Copywriting projects focus on bridging message clarity

    25:01 - Differentiating marketing crucial for standing out

    29:06 - Minimize hurdles, optimize sales page checkout process

    33:38 - The importance of outcome in marketing

    36:07 - Where to learn more about The Five Light Bulbs




    Limited-Availability. Schedule a Strategy Call Now:
    Save on two strategy calls + get Slack (or Voxer) support.