Episódios
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If you want to drive growth at your organization, you must master lead management. In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.
Listen as David and Alan discuss:
What happens when sales and marketing finally get aligned.Why marketing teams must operationalize their lead qualification process.Tips for getting your BD’s to respond to leads quicker.Is the funnel still relevant?Check out the resources mentioned:
Manufacturing Demand by David LewisThe D3 Methodology E-bookGrowing Revenue with a Holistic Customer ExperienceDavid Lewis' LinkedInAlan's LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
Why your install base should be prioritized.The strategy to put behind your content development .The benefits of saying goodbye to ‘casting a wide net’.Why marketing attribution isn’t going anywhere.Check out the resources mentioned:
Manufacturing Demand by David LewisThe D3 Methodology E-bookDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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How can marketers ensure they get credit for all their hard work?In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
Tracking content and asset performance.The hardest part of tracking marketing analytics.How to ensure your data carries through to your opportunity in salesforce.The three variables you should track on your form submissions.Check out the resources mentioned:
Manufacturing Demand by David LewisThe D3 Methodology E-bookDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
How to determine what metrics to measure.The importance of measuring what you can base decisions on.The four C’s of marketing analytics vs. “The Booth Looked Great”.What categories of marketing analytics you should be monitoring.Check out the resources mentioned:
Manufacturing Demand by David LewisThe D3 Methodology E-bookDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department.
Listen as David discusses:
Making the business case for building your team.How to develop your marketing budget.The key areas to focus on when creating marketing roles.Building a culture based on trust and respect.Check out the resources mentioned:
Manufacturing Demand by David LewisThe D3 Methodology E-bookDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.
Listen as David and Zakk discuss:
How to leverage the knowledge of agencies.The importance of becoming involved with the marketing operations (MOPs) community.What it takes from leaders and employees to meet the challenges of a MOPs role.Happiness at work.Check out the resources mentioned:
The 5 Levels of LeadershipBen LaMothe's LinkedInZakk Cica's LinkedInDavid Lewis' LinkedInBDO Digital CareersManufacturing Demand by David LewisDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way?In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.
Listen as David and Ben Discuss:
What questions to ask yourself as you are assessing your tech.The gaps that are the hardest for marketers to overcome.What leaders can do to keep marketing technology top of mind.Why marketers must have a plan for underutilized marketing tools.Check out the resources mentioned:
Assess Your MarTech Stack2022 Marketing Technology Survey Insights[On-Demand Webinar] The Gartner 2022 Martech Survey: New Insights to Maximize ROI Manufacturing Demand by David LewisBen's LinkedInDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.
Listen as David and Kirstie Discuss:
Leading with a passion for change.How to process failure.The first action item after you have a big idea.Learning how to take criticism.Check out the resources mentioned:
BDO Digital LabsManufacturing Demand by David LewisKirstie's LinkedInDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.
Listen as David and Traci discuss:
The importance of meeting your members where they are.How to build personas for banking.What it takes to be prepared for changes in your MarTech Stack.Tips for reducing spend by managing your technology renewals.Check out the resources mentioned:
Assess Your MarTech StackThe D3 Methodology E-bookManufacturing Demand by David LewisTraci's LinkedInDavid Lewis' LinkedInDemandGen TVExplore DemandGen TV MarTech DemosTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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B2B marketers are under more pressure than ever to target and track their audiences.
In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts.
Listen as David and Nirosha discuss:
The importance of quality data.How personalization can help your marketing campaigns.When to leverage content syndication.What sales and marketing must do to create a great customer experience.Check out the resources mentioned:
Assess Your MarTech StackThe D3 Methodology E-bookManufacturing Demand by David LewisNirosha's LinkedInDavid Lewis' LinkedInDemandGen TVExplore DemandGen TV MarTech DemosTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.
David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.
Listen as David and Carlos discuss:
How to properly communicate marketing’s contribution to the rest of your organization.The definition of GAAP and what it means for marketers.The difference between sourced marketing vs influenced marketing.The number one metric that marketers are tracking and if it’s worth it.Check out the resources mentioned:
The D3 Methodology E-bookCampaign Attribution: Why you MUST Attach Contacts to OpportunitiesManufacturing Demand by David LewisCarlos Hidalgo's LinkedInThe D3 Methodology Resource HubClaim a Free ConsultationDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
Listen as David and Rob discuss:
How to deal with inheriting a complex MarTech Stack.Strategies to get out of Batch-and-Blast mode.Must-have weekly meetings that keep your team on track.How to use lead scoring to help sales teams prioritize their outreach.Check out the resources mentioned:
Assess Your MarTech StackThe D3 Methodology E-bookManufacturing Demand by David LewisRob's LinkedInDavid Lewis' LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.” In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.
Listen as David and Randy discuss:
How to uncover opportunities with your current customer.The importance of understanding the customer journey.How data orchestration can impact your customer outreach efforts.The power of client surveys and account scoring.Check out the resources mentioned:
Randy’s Blog PostSchedule a Meeting with RandyThe D3 Methodology E-bookThe Sendoso SeriesBDO Digital’s Data Management ServicesDavid Lewis' LinkedInRandy Latimer’s LinkedInDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius.In this episode, David interviews Vinay Bhaget, Founder and CEO at TrustRadius. Vinay shares how modern marketers can leverage review platforms both as a seller and a buyer.
Listen as David and Vinay discuss:
How marketers can build a review presence for their brands.The importance of providing your buyers with use cases.How to guarantee useful and specific reviews.The best time to ask your customer for a review.Check out the resources mentioned:
David Lewis' LinkedInVinay's LinkedInThe Sendoso Serieshttps://www.trustradius.com/https://www.trustradius.com/vendor DemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart. In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun!
Listen as David and Kate discuss:
Why sales and marketing should meet the customer where they want to be.How e-commerce technologies have transformed.Why being open to change in your marketing role is vital.The importance of making sure your technologies talk to each other.Check out the resources mentioned:
David Lewis' LinkedInKate's LinkedInThe Value of Aligning Sales and Marketing (Episode 2)Live at B2BMX: Kate Federhar of CenturyLinkThe Marketing Operations HandbookDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer.In this episode, David interviews Alan Gonsenhauser, Principal and Founder of Demand Revenue. Alan has coached over 100 CMOs and VPs on marketing organization design, customer marketing, campaign functions, and customer experience.
Listen as David and Alan discuss:
Why CFOs and CMOs should pay attention to their customers.Understanding personas, the buyer’s journey, and the post-sale customer journey. The dangers of over-focusing on new logos.How to collect feedback from your clients and what to do with it.Check out the resources mentioned:
David Lewis' LinkedInAlan's LinkedInDemand RevenueTipping PointWinning on PurposeCMO Customer Experience Turnarounds Through NPSCMOs: What Kind of Conductor Are You3 Smart Customer Experience Marketing StrategiesThe D3 MethodologyDemandGen TVComing Soon: Sendoso VideosTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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If you want to advance your career, find out what it takes and then do it.In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the Senior Director of Marketing Operations at Splunk. He shares the steps he has taken to become an effective leader for his team.
Listen as David and Rob discuss:
How candid feedback is critical to growth.The importance of building trust.How to have hard conversations as a manager.Why taking chances in your career can allow you to level-up.Check out the resources mentioned:
David Lewis' LinkedInRob's LinkedInRob's Episode: Driven to SuccessThe Effective Executive The Five Levels of LeadershipDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.
Listen as David and Danielle discuss:
How to identify gaps within the team.Overcoming the competitive job market.The importance of creating a proactive environment. How to assess your MarTech stack.Check out the resources mentioned:
David Lewis' LinkedInDanielle's LinkedInKey Steps for Conducting a MarTech Stack AssessmentLeanData Bookit DemoDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience.
Listen as David and Carlos discuss:
What B2B and B2C companies can learn from each other.How you can evaluate and redesign your buyer's journey.The importance of a Chief Experience Officer role.Why you need to focus on customer retention and upselling.Check out the resources mentioned:
David Lewis' LinkedInThe D3 Methodology E-bookDavid's BlogAll D3 Resources Free Consultation with a Strategic Advisor10 minute D3 Methodology Explainer VideoDemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer. In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.
Listen as David and Triniti discuss:
The importance of carrying the brand experience throughout your organization.How emotions tied to your brand can impact buying behaviors.How personal branding can make your life easier and your interactions more authentic. When organizations should consider a rebrand.Check out the resources mentioned:
David Lewis' LinkedInTriniti Burton's LinkedInEdelman Trust Barometer 2022DemandGen TVTo hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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