Episódios

  • On the show today is Madhav Bhandari. Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. He’s also the host of the Remote Marketing Podcast.
    I wanted to bring him on because he’s worked at three great SaaS companies that have experienced amazing growth.
    You'll hear about his philosophy around hiring and outsourcing, how they approach affiliate marketing for B2B SaaS, and what it takes to scale and grow into a large, profitable SaaS business.
    More on Madhav:Madhav on TwitterThe Remote Marketing PodcastMentions:HubstaffCloseBonsaiSponsored by SavvyCal β€” SavvyCal is a new scheduling tool that removes the strange power dynamics of sharing your scheduling link. While most scheduling tools definitely make your life easier, they can still be inconvenient for the person you're sending your link to. With the ability to create personalized links and allow recipients to overlay their calendar right on top of yours, that strange power dynamic can be a thing of the past. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

    πŸ™Œ Thank Madhav for coming on the show with a quick tweet

    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.
    I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the Open Startups movement. They're also an amazing case study on content marketing with three different publications and two podcast series.
    You'll hear about how they leveraged engineering as marketing with projects like Stories Creator, Remix, and Pablo, leadership lessons from growing and managing a team with radical transparency, and his process for finding and evaluating new jobs.
    More on Kevan:Kevan on Twitterkevanlee.comMentions:Job Search ScoreboardBufferPollySponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
    πŸ™Œ Thank Kevan for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

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  • On the show today is Sean Cannell. Sean is a YouTuber, international speaker, founder of Think Media, and host of the Video Influencers podcast.

    I wanted to bring Sean on because no one knows YouTube like Sean. Sean's YouTube channels have over 1,000,000 subscribers, his videos have been viewed over 100 million times.

    You'll hear about YouTube SEO and what it takes to rank for competitive keywords, the patterns of viral videos, the metrics you need to know and how to turn analytics into action, and advanced strategies for growing your YouTube channel from scratch.

    More on Sean:Sean on TwitterFree YouTube MasterclassYouTube SecretsMentions:SignalFire’s Creator Economy Market MapWho Not HowRepurpose HouseHook PointDaily Dose Of InternetThe Psychology of MoneyvidIQValuetainmentEvan CarmichaelCharisma on CommandPhilip DeFrancoEmily D. BakerThe Joe Rogan Podcast Formula: How to Start a Video Podcast the Smart Way!Ruslan KDSponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt

    πŸ™Œ Thank Sean for coming on the show with a quick tweet

    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Jay Clouse. Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media where he now serves as the Community Experience Director. He's also created premium courses for LinkedIn Learning (Lynda) and his own called Podcast Like The Pros.

    I wanted to bring Jay on because of the breadth of experience he's had between founding startups, to communities, to podcasts. Jay is a true creative. He's a builder. Jay is one of my go-to resources for both podcasting and communities.

    You'll hear about how he got Creative Elements to over 500,000 downloads in just over 50 episodes, the formula for starting and building successful communities, and the exact email template he uses to get big-name guests on his podcasts.

    More on Jay:Jay on TwitterCreative ElementsUpsideFreelancing SchoolPodcast Like The ProsJay's LinkedIn Learning coursesMentions:Miles Beckler YouTube Playlist on bloggingCreative Elements #49: Corey Haines of Swipe Files [Strategy]Sponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt

    πŸ™Œ Thank Jay for coming on the show with a quick tweet

    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast.

    I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding called EUREKA that I've been fortunate enough to get an early version of and am super impressed by. And he's a fellow podcaster, podcasting for over 3 and a half years now.

    You'll hear about the step-by-step frameworks and models for user onboarding, the different onboarding models and how to know if you should go for a product-led approach vs a sales-led approach, and how he's managed to get big-name guests on his podcast.
    More on Ramli:Ramli on TwitterEUREKA bookProductLedMentions:Basecamp's HEY onboarding teardownSponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt

    πŸ™Œ Thank Ramli for coming on the show with a quick tweet

    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Sara, also known as SaraNoSocks. Sara is a creator, designer, and community-builder.

    I wanted to bring her on because she's actually a very reluctant marketer and I wanted to get the perspective of someone who doesn't really like traditional marketing. Despite that, she's the host of two podcasts, she's created two great no-code products, and is one of Makerpad's Creators in Residence.
    You'll hear about Sara's own struggles and failures with marketing, how she uses Twitter for social listening and customer development, and why she chooses to be so transparent sharing her financials and updates on everything she works on.
    More on Sara:Sara on TwitterPodcast OpsHelping Creatives / Community FindrTalks with SaraNoSocksCan I Tell You Something Funny?MentionsRosie Sherry's community-building courseDann PettyChris Do of The FuturSponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt

    πŸ™Œ Thank Sara for coming on the show with a quick tweet

    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Arvid Kahl. Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur.

    The thing I love about Arvid is that he always speaks from experience. Whatever he says or advises, he's done. He's a great source of wisdom on bootstrapping, SaaS, and building an audience.
    You'll hear about why an audience-driven approach to building a business is a much better way to establish trust and build a validated product or service, the marketing strategies for FeedbackPanda, the launch strategy for Zero to Sold and The Embedded Entrepreneur, and I even play devil's advocate a bit and debate some criticisms of this kind of approach.
    More on Arvid:Arvid on TwitterThe Bootstrapped FounderSponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
    πŸ™Œ Thank Arvid for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter.
    I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion rate optimization with CXL. He's also a founder and entrepreneur, having set the vision and driven marketing for each of his companies and then handing it over the operations to others.
    You'll hear about what makes great copywriting and the fundamentals needed in order to create great copywriting in the first place, when to test and use data versus when to use conviction and intuition, and how they leverage no-code tools to test hypotheses and validate business pivots.
    More on Peep:Peep on Twitterpeeplaja.comCXL, Speero, and WynterMentioned:Lambda SchoolBlack Rifle CoffeeLEON from the Wayback MachineLume CubeSponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
    πŸ™Œ Thank Peep for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Benji Hyam. Benji is the co-founder of the content marketing agency Grow & Convert which works with B2B SaaS companies.
    I wanted to bring him on because I took Benji's course Customers From Content (now called Become a Top Content Marketer) when I was first starting out in marketing and it was a paradigm shift for me. Benji is one of the first people to really instill the practice of customer research into me and show how it applies very practically.
    You'll hear about Benji's end-to-end content marketing playbook that's proven to get customers, the relationship between marketing and psychology, and the surprising truth about product-market fit.
    More on Benji:@benjihyam on TwitterGrow & ConvertSponsored by Ahrefs β€” with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
    πŸ™Œ Thank Benji for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Pedro Cortes. Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices.
    I wanted to bring him on because Pedro developed a fantastic SaaS landing page template that I've referenced many times and is my go-to guy for SaaS landing pages. He's worked with many companies and seen real, tangible results from his work.
    You'll hear about the big mistakes SaaS companies are making with their landing pages and website in general, how he uncovers website visitors biggest pain points, obstacles, and hesitations and then weave those into the copywriting he produces, and his four-question process to develop positioning that makes your product resonate with customers.
    More on Pedro:@pedroforcmo on TwitterPedro's free SaaS landing page cheatsheetSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Pedro for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Chase Dimond. Chase is the co-founder of the email marketing agency Boundless Labs.
    I wanted to bring him on because since launching Boundless Labs in June of 2018, they've helped clients do $50 million in email attributable revenue. This guy lives and breathes email marketing for e-commerce.
    You'll hear about how he started and grew an email travel series from 0 to 500K subscribers in just 10 months, all the mandatory email campaigns and flows you need to have set up for your store, and the Black Friday / Cyber Monday playbook he uses for all his clients to cut through the noise and get results.
    More on Chase:@ecomchasedimond on TwitterThe $50M Ecommerce Email MarketerChase's free weekly newsletterSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Chase for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Steph Smith. Steph is the head of product for Trends, which is a membership site for entrepreneurs under The Hustle. Previously she did content marketing for TopTal and is also the author of Doing Content Right, which did $40,000 in sales in the first month of launching.
    I wanted to bring her on because Steph really knows her stuff when it comes to content marketing. She's done it for SaaS companies, marketplaces, newsletters, communities, and even herself. She's also a fantastic example of how to build in public the right way.
    You'll hear about how she applies lessons learned playing chess and being a chemical engineer as a marketer and leader today, what the keys to her successful book launch were, and a Black Friday / Cyber Monday email that generated over 7 figures in annual recurring revenue literally overnight.
    More on Steph:@stephsmithio on TwitterDoing Content RightSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Steph for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Taylor Lagace who is the co-founder of Kynship, an influencer marketing agency.
    I wanted to bring him on because unlike a lot of others in the influencer marketing space, Taylor actually knows his stuff. He's actually been there and done that. In fact, he's basically helped pioneer many of the cutting-edge strategies that brands are using successfully today.
    You'll hear about Taylor's thoughts on micro-influencers vs larger influencers, how they approach sourcing influencers and structuring deals, and their unique influencer whitelisting strategy that will blow your mind.
    More on Taylor:@taylorlagace on TwitterKynshipSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Taylor for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Mojca Zove β€” the founder of Super Spicy Media (a boutique Facebook ads agency) and the creator of The Science of Facebook Ads, which speaks for itself.
    I wanted to bring her on because she's one of the go-to practitioners on Facebook ads. She's worked with a lot of brands and really knows her stuff on Facebook ads. She's also got an interesting perspective across marketing for her clients, marketing herself, and her own digital products.
    You'll hear about how she ran ads for Carole Baskin of "Tiger King" fame, her end-to-end facebook ads playbook and how it was developed, and her experiments with other ad channels and how they compare to Facebook.
    More on Mojca:@mojcamars on TwitterThe Science of Facebook AdsSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Mojca for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Ashley Levesque. She's the Director of Marketing for Demio, a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.
    I wanted to bring Ashley on because it's not every day you talk to someone who's done marketing in the robotics industry, let alone someone who's done it really well.
    She also doesn't come from a traditional marketing background. She was a theater kid, a waitress, and an executive assistant and then found her way into marketing β€” though as you'll hear, there's actually a very consistent theme throughout her career.
    You'll hear about how you can bring life and humor to boring industries like robotics (and why there's no such thing as a boring industry), how they leveraged channel sales to extend their marketing far beyond themselves, and what it means to be a challenger brand in an old, established industry.
    More on Ashley:Ashley Levesque on LinkedinDemioSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Ashley for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Taylor Lindsay-Noel. Taylor is the owner of Cup of Te, host of the Tea Time with Tay podcast, and, believe it or not after listening to our conversation, is just getting started with her entrepreneurial journey.
    I wanted to bring her on because, in the summer of 2008, I was a tall and gumpy 13-year-old who liked playing video games. Taylor was a 14-year-old elite gymnast on track to represent Canada at the 2012 Olympic Games. But on July 15th of 2008, she had a tragic accident on the gym floor that broke her neck and would leave her with full to partial paralysis in all four limbs. Despite this, she's now a successful owner and operator of an e-commerce business that was just featured in Oprah's "Favorite Things" β€” a listing and stamp of approval only awarded to a few select brands every year.
    You'll hear about how Taylor used writing and poetry to sort through her thoughts and communicate better, how her podcast led to starting an e-commerce company, and of course how she managed to get featured in Oprah's Favorite Things.
    More on Taylor:@taylorln on TwitterTaylor's story in the Toronto StarSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Taylor for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Val Geisler. Val is now the Customer Evangelist for Klaviyo and was previously the Chief Email Officer of Fix My Churn. She's worked with many SaaS and e-commerce companies to improve their email marketing and retention.
    I wanted to bring Val on because she is one of the go-to's for all things email marketing. She eats, breaths, and lives email.
    You'll hear about how her background as a stage and event manager helped her build out her consulting practice and collaborate on email marketing, how you can level up your transactional emails to build your brand, upsell, and drive loyalty, and her flagship Dinner Party Strategy for setting up onboarding emails.
    More on Val:@lovevalgeisler on TwitterThe Dinner Party StrategySponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Val for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners β€” which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.
    I wanted to bring Jay on because he's "the guy" when it comes to creating a podcast or video series for your business. I first came across Jay when he created a podcast series for Drift and since then he's created many more amazing series like I Made It for Podia and Against The Grain for Help Scout. He also has great thoughts on how to define a show premise, which also translates really well to positioning, designing value propositions, and creating a pitch that resonates.
    You'll hear about why he loves podcasting and the unique opportunity it presents to connect with your audience, how to develop a strong premise for your show so that you don't blend in with every other generic show out there, and his approach to prepping for interviews, interviewing, and crafting a compelling story.
    More on Jay:@jayacunzo on TwitterMarketing Showrunners3 Clips podcastSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Jay for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Dan Murphy. Dan is the Director of Marketing at Privy β€” one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift β€” the conversational marketing platform.
    I wanted to bring him on because Dan is a student of product marketing β€” a discipline in marketing that isn't talked about enough. He's fantastic at product launches, positioning, education, and driving product adoption.
    You'll hear about the key to successful product launches and how to keep them up without overhyping yourself, what he learned running marketing for a local politician, and why writing a book was one of the first things on the to-do list when he started at Privy.
    More on Dan:@_danieljmurphy on TwitterThe Product Launch MasterclassSponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Dan for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…

  • On the show today is Alex Hillman. Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA.
    I wanted to bring him on because Alex doesn't consider himself a marketer, but he's a fantastic marketer. He and Amy Hoy are always top of mind for me when I think of marketing digital products like courses and books.
    You'll hear about the similarities between teaching and marketing, "flintstoning" marketing and avoiding the temptation to automate, scale, and delegate everything, how he's marketing his new book, The Tiny MBA, and how to build an audience in way that's truly helpful and not spammy or self-promotional.
    More on Alex:@alexhillman on TwitterUse the code SWIPEFILES to get 20% off The Tiny MBAHere's the Twitch streamer Alex referenced: Harris Heller launches Streambeats

    Sponsored by SparkLoop β€” the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β†’ sparkloop.app/eim
    πŸ™Œ Thank Alex for coming on the show with a quick tweet
    If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
    I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

    You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

    β˜… Support this podcast β˜…