Episódios
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Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 installment of Circle of Fellows, our panel explored executive communication challenges like rebuilding institutional trust in an era of widespread credibility loss, working closely with executives whose time is limited, and helping executives communicate effectively during a crisis. Learn how seasoned communicators navigate these complexities while avoiding communication failures that can escalate into PR disasters. Our panel of Fellows shared proven strategies for ensuring consistent communication among all members of an executive team, helping executives communicate the “why” behind decisions, and making good apologies when needed.
Continue Reading →The post Circle of Fellows #110: Executive Communication appeared first on FIR Podcast Network.
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When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that results from serendipitous encounters between employees. They also point to the need to boost productivity. The problem with these arguments is that the evidence does not support them. In this short midweek FIR episode, Neville and Shel look at one financial services company that has seen eye-popping increases in performance metrics since listening to its employees and adopting a policy that lets employees work where they want. We also review a report on what it actually takes to build connections and collaboration in organizations.
Continue Reading →The post FIR #435: Physical Presence is Not a Collaboration Magic Bullet appeared first on FIR Podcast Network.
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Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers and podcasts held sway. In this short midweek FIR episode, Neville and Shel break down the reports and discuss the impact on communicators far beyond the election and politics.
Continue Reading →The post FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election appeared first on FIR Podcast Network.
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In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains,... Continue Reading →
The post Trends, AI and Authenticity in Internal Comms with Monique Zytnik appeared first on FIR Podcast Network.
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In this episode, Chip and Gini share specific examples of agency owners breaking or ignoring rules that they don’t like — or that clients may pressure them to bypass.
Continue Reading →The post ALP 250: Are you playing with fire as an agency owner? appeared first on FIR Podcast Network.
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Blogs have been with us for 30 years, which qualifies as "something old." In this long-form episode of FIR for October, we'll examine the state of the oldest social media category. We'll also examine the state of generative Artificial Intelligence, which has been around, for all practical purposes, since November 2022, which makes it "something new."
In this episode, we'll also explore Reddit's potential as a channel for government agencies and businesses to engage with stakeholders during a crisis and which agencies and brands are already there. Intuit's chief communication officer didn't like the direction a podcast interview with his CEO took, so he demanded the podcast trim the parts he didn't like. Was he justified? The news media has gained a reputation for clickbait, but it recently took a dark turn. And, executives justify their return-to-office push by citing the need for greater collaboration and connection among employees. But does having everyone in the office produce those results? We'll look at the research.
In his Tech Report, Dan York (joined by a special guest) shares details of a VC investment round for Bluesky, and how competitors like Mastodon reacted.
Continue Reading →The post FIR #433: Something Old, Something New appeared first on FIR Podcast Network.
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In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025.
Continue Reading →The post ALP 249: Planning for agency growth appeared first on FIR Podcast Network.
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CEOs and other senior executives are increasingly expected to nurture a presence on social media—especially LinkedIn, which has seen a 35-percent increase in C-suite professionals in the U.S. over the last five years. These executives are also expected to be authentic in their online engagements, even sharing some details of their personal lives. Professionals also expect their leaders to speak out on pressing societal issues. It's rare to find an executive who is comfortable displaying vulnerability. That's where communicators need to step in, helping leaders find the most comfortable way to engage authentically online.
Continue Reading →The post FIR #432: The CEO Authenticity Balancing Act appeared first on FIR Podcast Network.
