Episódios
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I feel like this week's guest, Lamar, and I have such similar businesses. He comes on the show to chat about finding balance as a small business owner, giving classic and organic decor each their own due, and my favorite part... his knack for branding in every aspect of his business.
We'll hear what great support he had when starting his business in college, we talk about the transition into balloons full time, (including all the transitions to the physical space of LaMarvelous Balloons over time) and then the challenges of further growth.
Then we talk about moving between classic and organic decor and how they can actually be similar builds when you keep a couple of artistic principles in mind: color and balance.
And I couldn't help but ask about his approach to branding. Hear about how he struggled with introducing himself as a balloon artist to eventually discovering that it was such a unique thing for him to embrace. I was also so inspired to hear about his fun naming process for his decor items!
Plus, let's give a big congrats to him for celebrating 10 years in the balloon industry!
Then in the UGlu Hotline, we get a neat little tip about using QR codes as business cards.
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It was so exciting to hear how today's guests Alissa, Rachel and Aimee came together with their different skill sets to create their own line of modern and fun specialty foils! They each have their own balloon decorating businesses but as they got to know each other in their local area they realized how a team approach to this fun new business would benefit them all.
We'll hear about:
the first foil that sparked the dream of Burst Party Co. how they found their manufacturer & how they distribute them the personality pieces that make their partnership go some of their best-selling and new designs more details about what it's like to run a product-based businessThen towards the end of our conversation you'll also hear about some of the super creative ways these foils can be incorporated into your jobs to offer very trendy designs to your customers in ways that DIY people likely can't.
I just know that you'll love hearing from these ladies about their endeavor and I hope that you'll consider supporting them as our fellow balloon artists!
And in the UGlu Hotline, we get another excellent reminder to build community over competition!
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Burst Party Co. | @burstpartyco
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Estão a faltar episódios?
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Get your notepad ready for this episode, because Megan comes back on the show to share with us some amazing tips for posting jobs and interviewing potential staff members.
We'll hear how she transitioned into balloon decor, what her team looks like, how she assigns tasks and how it all requires clear and upfront communication.
Not only that, but she takes us through the nuts and bolts of how to actually start the process of hiring... including exactly where she posts her jobs and why. She shares when you can expect the most applications, what job titles tend to attract the most applicants and some other preparation tips for the process.
Then I had to ask about the actual interviews, too! They always make me nervous, even as the interviewer. Megan delivers with her exact interview questions, the thought processes behind them, how she can read people's personalities based on how they tie a balloon AND another little test that took Facebook by storm not long ago!
This conversation really opened my eyes to new hiring strategies and I hope it helped you feel more comfortable about the process, too!
And in the UGlu Hotline, I share my thoughts on how many different services to offer customers.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
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Ep. 26 - Cold Outdoor Decor Tips with Megan Raysby
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2024 Glow Retreat
Let's face it... creating content is practically its own full-time job in our businesses, because it's endless! I know so many of us feel drained with the idea, and I couldn't agree more. So in this episode I'm going to be sharing how batching and cranking out content has changed my business, and why this will be the theme of the 2024 Glow Retreat!
Two things have recently changed my approach to creating content: a group coaching program and having a baby. Mainly, I've learned that with content creation you've got to focus on quantity over quality because sometimes your schedule is so unpredictable that you just have to take advantage of the windows of time that become available.
I'll share with you how I prepare for my sprints, why accountability is crucial to the process, and the results I've gotten from it.
And this leads me to the introduction of Glow Retreat 2024... what participants will leave with, when it's happening, the new location, what's included in registration and our amazing keynote speaker!
And in the UGlu Hotline, we get a nice tip about removing UGlu dots... by using UGlu dots!
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2024 Glow Retreat
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Dolly & Eddie of Delloons almost need no introduction. So many of us follow their great creations on social media and today, they come on the show to tell us what it's like to work in their business together as a couple, and all about the rebranding process they went through. The good, the bad and the ugly, they share a lot of insightful and relatable things about their journey that you don't want to miss.
We get to hear about how their business brought them back together, what kind of position they hired for first, how Eddie has recently joined Dolly full time in the business and how they made the decision that Dolly could leave her job to expand the business in the first place. They also share how they've set boundaries around their work together to make sure they're able to keep focus on the job at hand - important for not just couples, but colleagues, too!
When we get to chatting about the rebrand, we'll hear why the change was needed and how many Instagram followers they had when they decided to make the change. They share a great tip in terms of rebranding on Instagram, how they shared the news with their customers and how sales went after the change. They had a very intentional approach to the rebrand and it clearly worked!
Some other things from our conversation include:
what type of decor is one of their most consistent sellers their philosophy around teaching & humanizing their brand the little things that add up customer service email marketingIt was so nice having these two on the show!
And in the UGlu Hotline, I answer a question about my preferred tools for outdoor installs.
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This interview is with... me! I had the honor of being a guest on the HatsOff podcast, hosted by Amanda Rae of 17hats, and this episode features that conversation. It was really fun to tell my story and share a bit about the balloon industry on their platform!
Of course we also talk about workflows and nitty-gritty process details, too... everything from "building the plane as you fly it", to business milestones and maturity, to documenting processes.
Amanda Rae is a brilliant and encouraging leader and it was really neat to discover a couple of things we have in common: being former art teachers and obsessed with The Pumpkin Plan!
Listen in to hear all this and more on mindset, comparison, values and what I would do differently if starting over today.
In the UGlu Hotline this week, I share my thoughts on how broad to go with the offerings you make available on your website.
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Buckle in, because this episode is going to blow you away! Brittany helps creative businesses get legally legit, and beyond her 1-on-1 services she also has downloadable agreement resources specifically designed for balloon businesses! I was so impressed by Brittany and I just know that you're going to get a ton of value from this episode and her templates.
We get to hear about her path to the creative and balloon industry and how she has filled a gap for us in terms of legal protection. She details for us what types of things should be covered in an agreement, like:
who is involved what the deliverables are when installation and strike happen payment and cancellation terms and specific language about money collected up frontI also ask Brittany about legalities for online businesses, and protecting downloadable and digital resources. Again, she had tons of tips around copyright, trademarks and more.
It's evident that Brittany knows her stuff and I already can't wait to have her on the show again!
From the UGlu Hotline, we get a cool tip for anyone stuffing balloons!
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It's hard to believe that it's been over two years since we last heard Tiffany on the podcast! So needless to say, she has a lot of updates about Confetti Castle's expansions to their staff and offerings. And it was so nice to hear how she's done it while outsourcing, meaning she's been able to grow the business without having to put more in her own workload.
Before we talk about the financial considerations around adding marquees into the business, we also talk about what kinds of sales can cover expenses, raising prices and renting vs. buying space.
Then Tiffany and I realized some of the same struggles that can happen when working at the mercy of other marquee providers and she shares with us some of the financial analysis she did to determine that marquees should become a part of her business, too. She also had a great idea about how to work marquees into donation requests!
Our conversation about staffing and outsourcing was really interesting, too. We talk about micromanaging vs. giving people autonomy, finding ways to save time and identifying which tasks will turn into the most profit - for both the business owners and employees.
Then we wrap up with some thoughts around exit plans, which I've recognized as something not talked about in our industry enough.
Thanks so much to Tiffany for coming back on to share more of her experience and wisdom!
And in the UGlu Hotline, I answer a question about working in environments with a lot of static.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
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This week's guest works with creative businesses to make sure their branding is consistent across all platforms. From logo, to website, to email and social media, Courtney helps you bring your brand presence across all platforms in a cohesive way. And don't miss your chance to win a VIP day with her - further down the show notes!
In the episode we hear about her own background in the event industry and how your branding can affect the trust your customers have with you. She urges us to think not only about our ideal clients as we consider branding, but our own preferences at the same time.
She helps clients find their own personal branding style instead of trying to fit into the mold of the latest trend so that your branding always looks and feels authentic. She's also got a great tip for using Chat GPT to help polish your "About us" and other website language!
Courtney definitely knows her stuff when it comes to branding and has several ways to work with her so that you can nail down the visuals and voice you display to your customers.
In the UGlu Hotline this week, I share my own tip about planning meals at conventions!
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Brand Consistency Checklist
Giveaway - VIP Branding Day ($1250 value) which includes:
New Brand Board including: logo trio (main logo, secondary logo, submark, fresh font pairings, color palette & mood board)
4 Social Media Canva templates using new branding + Instagram Highlight covers
Updating branding on social media where needed (Facebook, Pinterest, Instagram, etc)
Email Signature with new branding
One marketing material (thank you card, business card, one sheet, etc)
Logo, color and font updates on current website
To enter the giveaway, following both @thebrightballoon and @courtneylynette on Instagram and enter here!
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In this episode I'm telling you all about where I spent my money in 2023... including which category I spent more in than my entire eight-year history! I'm talking about where I overspent, where I underspent and what I'm paying for to make my business run smoothly.
Listen in as I take you through how my spending landed in these categories:
courses technology paid apps & software balloon-specific subscriptions paid services automation tools insurance upgrades rental productsI'll also share how this reflection has motivated me to create a budget for the year ahead - something I've never taken the time to do before! I hope by listening in, you'll be able to identify areas that could use improvement or upgrades in your business.
In the UGlu Hotline, I share my thoughts on when and how to implement bulk pricing.
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Ep. 162 - Protecting yourself and your business | Erin from Country Financial
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This episode will feature two different conversations! First, we'll hear from Katie and Kristen about how they run their businesses independently, but help each other out as needed. It's a really interesting strategy that I think we can all learn from!
Then I'm also chatting with Yonnie, who shares what she's loved about her journey in the balloon industry so far. Both of the conversations felt really refreshing - I hope you enjoy them!
Key points from the chat with Katie and Kristen include:
the boundary conversations they had when first getting to know each other how they continue to navigate the big jobs when more than one artist is needed how great it is to find your own "coworkers" when you're otherwise running your business by yourself what their favorite parts of Balloon Boss Summit areThen Yonnie shares:
the mind-blowing way she was introduced to balloons her process for officially registering her business what it was like to take the CBA how the size of Summit is beneficial her local "competitor" and how they've created their relationshipAnd in the UGlu Hotline this week, we get some ideas for making your sticky things even stickier!
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I've heard the reasons that you're not sending newsletters to your customers... why you don't think it works... how you're afraid of the unsubscribes... and how you're not even sure where to start, so in this episode I'm aiming to eliminate those objections so that you can experience the kinds of benefits I've had from email marketing.
First, a little tough love for the objection that "it doesn't work, because I always delete all the emails I get". I disagree! Sure, some emails might be an automatic delete, but I know there are some you click into. Think about why and this will help you think about how you can become the company that is an automatic open.
Next I'll talk about the fear of getting unsubscribes. The thing is, not doing something because you're afraid of people not liking the thing that you're not doing... it just doesn't make sense. Isn't it better to connect with those who would love to hear from you? Listen in to hear how I've changed my mindset around getting unsubscribes.
Now when we think about the cost associated with email marketing, I have some more friendly pushback and share what kind of response I got from my last newsletter... including sales numbers. It's very easy to see how a small investment in a platform makes you your money back.
Then, the only objection that I can get behind: "I don't know what to send". I get it! But I'm confident that with 30 focused minutes thinking about what kind of value you could give your customers through email, you could have an entire year planned out. I share a few ways to jumpstart this planning session in the episode.
Next I chat about the objection of who to send newsletters to. I promise you that you have previous customers who are cheering you on and want to see you succeed. Start there! Then work towards getting new leads excited to join your email list by offering some kind of free download.
The last piece of the email marketing puzzle is the tech. If you're ready to reap the benefits of email marketing but feel overwhelmed by the tech, join me for a webinar March 6, 2024, simply by grabbing the 50 email marketing ideas download below. That will get you on my email list where I'll be sharing the registration link.
As you'll hear, I'm pretty passionate about email marketing and I'd love to help you finally tackle this thing that's probably been on your to-do list for quite a while!
And in the UGlu Hotline this week, I share how I decided to make the switch from face painting to balloon decor and why I may go back to it one day.
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It was so nice to meet Stephany and hear about her journey to becoming a product creator! From jumping into the balloon industry after doing her child's first birthday party, to serving high-end clients internationally, she's done things few people get to do because she decided to give herself a chance.
We hear what it's like to work mostly with event planners in New York City, and how she's fortunate enough to have professional photographers at almost all of her installations. Then she shares how those event planners often request a custom color palette... which led to the creation of her Balloon Stuffer. There's no doubt that product creation is not for the faint of heart, so I give so many props to Stephany and all of those who do it!
I also ask a pretty raw question about how fellow balloon artists might feel following her Instagram, and Stephany shares some encouragement and what it was like for her to start and grow this business that has helped her find a new, powerful and unapologetic version of herself. She also shares a few great tips for getting started with Instagram reels while out on the job!
Wow, you're going to feel so encouraged after listening to this conversation - I know I sure was. Thanks, Stephany!
In the UGlu Hotline, I share my thoughts on how to prepare a booth for a wedding expo and some ideas for the actual wedding decor!
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Last time Ali was on the podcast, she was still operating as a home-based business with very little help in terms of employees. Now, she's rocking her business out of a warehouse with a fleet of vehicles, but unfortunately has experienced some difficulties in hiring the right staff. We'll hear about some of those difficulties she's faced, and also:
how her vehicles and warehouse have dramatically changed the way they can do business how the warehouse shifted the entire mindset about their operation what it's meant to her to have balloon friends lend a helping hand when needed how her past work experiences have contributed to her success as a balloon artist how teaching impacts her business plan whether she does any classic decor what's in the future for Charming Garlands!I really appreciated Ali's openness and honesty in this conversation and wish her the best in finding the staff she needs to accomplish her business dreams!
In the UGlu Hotline, I answer a question about using adhesives on outdoor surfaces.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
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Matteo is the Marketing Manager for Gemar USA and when we met at Balloon Boss Summit I learned so much about their long history and how they've created such a global brand. We covered a lot in our conversation, but two big things you won't want to miss are the new colors they have coming out and their very cool software that helps with design and production planning!
You'll also hear about:
the cute way the company name came to be how they brought the business over to North and South America the fascinating difference in trends and styles that exist across cultures how Gemar contributes to and invests in balloon artist education through classes, conventions and their design software.It was such a pleasure to have Matteo on to represent a brand that has definitely made a huge mark in the industry!
In the UGlu Hotline this week, I share how I use adhesives only between my balloons and avoid using them on customer surfaces if at all possible. Instead, I use a few common rigging products instead.
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Gemar Creator
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The rebooking workflow that I'm going to share with you in this episode has made me more money than any advertising, networking or updates to my website. It's one of the most critical updates I've made to my business in the last year and I'm sharing all the details about it!
But first, what is a rebooking workflow and why is it important?
For many years, I used to complete my service, archive the project and then hope that those customers would reach out to me again... leaving the ball entirely in their court. This is a problem for a couple of reasons:
they may forget they used my services in the case of corporate clients, contacts may leave their role and the new contact may not even know I exist!Taking more of an offensive approach to rebooking your jobs means you're less likely to fall through the cracks. And, I'd say it makes you look really professional and protects you against a recession much more than working without a rebooking process ever could. (Plus, we all know that working with repeat customers is much easier than onboarding new customers.)
Now, it's no surprise that my workflow runs through 17hats, but it could likely be implemented in other ways, too. Listen in for the exact steps, exact timing and exact language I use to make this all happen!
I hope you'll take action and implement these steps today so that you can take advantage of the jobs and money waiting for you.
And from the UGlu Hotline, we get a friendly reminder about an easy networking action, and I give my take on the various ways you can bring help into your business.
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For this episode, we're going to go back in time and I'll share how I would have started my balloon business knowing what I know now. After about 8 years in business, I've seen how I've gotten lucky, what I've screwed up and where I overthought. And while I don't think there's any one "right" way to start a business, I do think the order in which I'm going to go through things is probably the easiest.
Here's the high-level overview: plan your business name get a free email account set up your own photo shoots get your Instagram and Facebook profiles set up create a form so that people can contact you get networking and seek out your customers seek out groups and education create a website register your business and get insurance set up your business finances set some long-term goalsSo there you have it! The basic building blocks for a very solid business foundation if you're starting from scratch or are fairly new. I hope this episode has helped you learn what to focus on, and what things can wait.
And in the UGlu Hotline, we get some ideas for warming up your UGlus so that they can properly stick in the cold!
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
Ep. 162 - Protecting yourself and your business | Erin from Country Financial
Ep. 90 - One year after two big changes
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Tabitha and I met randomly at FLOAT years ago when each of us were brand new to the balloon decor industry and both currently working as face painters. It's been so neat to see our businesses grow in their own ways (and in similar ways) since then. In this interview, Tabitha talks about some of that growth, but also the logistics of her legendary sorority install.
First, we talk about how we both relocated our families to give room for our booming balloon businesses, and the inspiration that got us there. Then we move on to talk about her staff and the roles they play. She's set up a super impressive production system that gives each of them clear roles in the process.
When we move on to chat about her sorority builds, you'll hear about the level of planning and surprise that's involved! Tabitha shares with us a big lesson she learned about pricing in the process because sometimes these huge jobs don't just multiply the level of work, they can actually exponentially increase it.
Tabitha rented a storage space specifically for these sorority builds and tells us how that relationship has since benefitted her business, too. Huge kudos to her, her team and those who came in to help for this event! If you're interested in joining the experience this year, stay tuned to their Instagram as the details are worked out.
And in the UGlu Hotline this week, there's a tip for creating free-standing arches when you're otherwise working with a difficult installation surface.
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
@animatedartballoon
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I always love having Lilly on the show! In this episode, not only do we get to hear about some new products she has available for balloon artists, but we also chat about some best practices for Instagram, with quick and easy updates you can make while listening!
First, we talk about your Instagram bio and how to make it appealing and informative for your audience. Lilly shares her "who, where, what and how" approach for her profile setup and we chat more specifically about the "where" and "how" because this is where we see the most room for improvement in profiles.
Those things then lead us into talking about what kinds of things we should actually be posting. Lilly brought up great points about pictures vs. reels and what kind of content will make followers want to share and engage with.
Finally, we get to hear about the exciting new products available to us in time for Valentine's Day and at FLOAT!
And in the UGlu Hotline we get a great tip for rescuing our hands when they get damaged from the work we do.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
Ep. 1 - Does your Instagram bio have these three things?
thecreativeheartstudio.com | @thecreativeheartstudio
Other episodes with Lilly:
Ep. 102 - Product Development | Lilly from The Creative Heart Studio
Ep. 61 - Getting Organized with Lilly, The Creative Heart Studio
Ep. 34 - The Creative Heart Studio with Lilly Jimenez
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@thebrightballoon
The Bright Balloon on YouTube
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I'll admit - I was not prepared for all of the great advice Jo Jo gave in this interview! She and her team do all things event decor... tents, rentals, linens, chairs and of course balloons. She's built an incredibly successful business with her supportive connections in the community and I have no doubt you'll get inspired and learn something by listening to her story.
Jo Jo tells us a bit about her background and how the business has grown to 13 employees and a brick and mortar location within just three years! We also get to hear about
all they offer for both installation / delivery and storefront options the very cool rotating schedule she uses with her team how she utilizes 17hats to assign workflow tasks to her employees her calendar and inventory platformsAnd you won't believe how much time she's been able to take away from their shop! She's able to do this by leaning on a couple of key positions: her part-time manager and her lead designer. Another thing that has contributed to her ability to step away is having her recipes right on the invoice for her team... an idea I totally want to steal!
When I ask Jo Jo's opinion on what rentals to start with, she not only delivers on that question but gives an amazing tip on how to properly charge for any rental items you're selling.
I was simply blown away by the success she's experienced and am looking forward to watching her business continue to excel.
And this week from the UGlu Hotline, we get a cool tip for creating free-standing arches when the installation surface is otherwise really difficult to attach to, such as stucco or brick.
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
____________________________
Join the book club
50 Ideas for Email Marketing | Join the Bright Balloon email list
courses | templates | planner
@thebrightballoon
The Bright Balloon on YouTube
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