Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
News media including FOX Business TV, CNBC, The Wall Street Journal , and NPR call on Denise when they want an expert point-of-view on hot business issues and I'm thrilled to have her sharing her tips and tricks with our listeners on this episode.
Today we sound off about:How the war for talent has led to a more intentional focus on culture within the business worldWhy it's important for companies to understand the impact that Culture has on BrandWhat leaders at the top of an organization need to understand about their role in driving a single vision for their organization and why they can no longer delegate Culture and Brand to HR and Marketing exclusivelyThe power of combining vision, culture and brand together to ensure a company is living their brand inside and outWhy honest leaders are still questioning the strategic link between culture and business results
Tips, Tools and Resources:Foundational steps leaders should take in order to integrate their brand and culture5 Strategies for achieving Brand culture fusionSpecific questions leaders can ask when trying to align vision, culture and brandFree access to Denise's Brand Assessment can be found here
Follow along as Lisa Myers, CEO and Founder of the SEO Agency Verve Search, shares the story of how her childhood led to an intense focus on understanding what drives, motivates and inspires people. From a young age she knew she was going to be a leader but the path to becoming an award winning agency hasn’t always been easy.
Today we sound off about:
Stories:Being Female in a Male Dominated Industry: Including examples of being targeted negatively because of her gender, specific things that were said and done along the way, how she choose to pick her battlesHaving a People Focused Vision: Why she started her own business as a way to prove to others that her vision had credibility and would lead to successLeading Through Growth: The biggest challenges she’s faced ensuring her company was people focused through times of quick growthPsychology in Business: Why she relies so heavily on cognitive and behavioral psychology as a leader and why you should tooCompelling Message: The message she’s compelled to share with other leaders and how she was able to achieve a Mic Drop Moment that would make most leaders envious
Tips, Tools & Resources:Characteristics of a Good Manager: Including how she grooms leaders & why it’s important to focus on people who have the makings of a naturally good leadersFitting People Into Boxes: Why you’ll have more success as a leader if you stop trying to fit people into a boxSeeing Potential in Others: How to elevate people who can't see their own potentialHealthy Conflict in Companies: Why she forced her entire company to spend an hour arguing and why they were better off for doing itRubber Band Theory: The power of stretching people past their comfort zone and seeking out leaders who have had tough life experiencesAuthenticity: Stop worrying about what others think, start being more ‘you’ and use human emotion to better connect and inspire others
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Join in as Belsasar talks about his journey starting and growing his own business in a competitive environment that required them to find and utilize their biggest advantage - their customers and the customers of their competitors.
Stories:How his family history shaped his aversion to ‘serial entrepreneurship” and led other leaders to dub him one of the “hardest working people I’ve ever met” Why they try to learn from their competitors in the space ‘by proxy’ and how they get in front of customers who are using other platformsWhy listening to customers who had been brutally honest in the past led to a stronger product launchA Mic Drop Moment that proved that sometimes it’s okay to push hard on customers
Customer Experience:How they ensure they’re meeting the needs of their customers through experimentationWhy they don’t like to go more than a month without getting a product in front of their customers value getting products and updates in front of their customers early and oftenHow understanding your customers competitors sets you aheadUsing customer feedback to amplify your successHow Agile methodologies help improve customer experience
Tips, Tools & Resources:Net Promoter Score: How to use it to gather customer feedback and what to do with the data collectedTop 3 Tips: For leaders who care about customer experience Hiring Athletes: Why they make the best teammates in business
Listen in as Shawn Boyer talks about why it was important for his company to become a Best Place to Work and how it allowed them to beat their competitors and bring in high returns for their investors. We dive deep into the relationship between this CEO and his Chief People Officer to better understand how that partnership led to such high levels of success.
Join us as we sound off about:
Stories:Why Shawn made culture such a high priority and how it led to them having over 65 million profiles on their site and over 200,000 companies using their servicesThe story of the day Snagajob found out they were the #1 Best Place to Work in the country in the small and medium category. Why being on the Best Place to Work list mattered to Shawn and when he set that goal for the company What being on the list does to employees and how it’s a double edged sword for leadersWhat he does when employees want something he can’t give themThe role storytelling and testimonials played in keeping employees and leaders connected to the mission of the company How he took his vision for creating a great culture and turned it into a realityThe impact his Chief of People had on their ability to become a Best Place to Work and why he’s glad he hired a CPO as early as he did
Tips, Tools & Resources:Advice to the CEO: Tips and guidance for the CEO of a small company who wants to be known for having a great culture4 Characteristics of a good Chief People Officer: Seriously, don’t miss out on this part of the podcastEngagement Surveys and Pulse Checks: How they gathered employee feedback at Snagajob, their strategy and process for capturing data and doing something with it including the role of the Culture Team on collecting cross departmental feedbackOrganizational Alignment: How they cascaded their Mission Statement with values, vision, a 3 year plan, a 1 year plan and goals to make sure there was a strong correlation between the heart of the business and the quantitative data and measures. Why this allowed their employees to connect with the mission of the company in an emotional wayKeeping HR From Being Marginalized: How he made sure the CPO was seen and treated as an important asset to by his senior leadership team and the rest of his company
Don’t miss the amazing story of a leader who has overcome a lot on his journey to success - the foster system, being the underdog at boot camp, becoming a Navy SEAL, 29 broken bones including a neck and being told he’d never walk again. His story is truly inspirational and is packed with solid leadership advice that helped one team increase sales 40%.
Today John sounds off about the following stories:Why his desire for family drove him to become a Navy SEALThree crazy boot camp stories including why he and his bunkmates had to be “Quiet Ninjas”How he made sure he had enough mental and physical strength to achieve his goal of being a SEALHow and why he hustled to start his physical training company which has expanded to six cities and has had up to 210 people in a single classWhy the Discovery Channel is creating a documentary about his workHow he made it through a neck injury that caused the doctors to say he’d never live through the night or walk again
Don’t miss Ryan Hagan talk about what he learned leading teams at an ‘idyllic’ company that was growing quickly, had some of the top customer engagement, employee engagement and manager effectiveness scores in the country and was a nationally recognized Best Place to Work. More importantly, hear about how he applied those philosophies to a struggling software company to completely transform the way they do business.
Today we sound off about:
Stories:Why Ryan took on the challenge of turning around a struggling software company as a way to prove that his methodologies are soundWhen and why he became focused on being a great leaderHow the book “Drive” by Daniel Pink changed the way he leads
Tips, Tools & Resources:Lack of discipline: How it gets companies into troubleAgile Philosophies & Daily Standups: How they helped strengthen the companyPerformance Review Process: Why they blew theirs upEmployee Engagement Surveys: Why they matter and how he uses themIntentional Process Design: How he transformed the product development process, the sales process and the cultureNet Promoter Scores: What it is, why and how they use itStrengths Profile and DISC: Two tools that help him build strong relationships with the members of his teamOne on One’s: Why you need to do them weekly even though you don’t agreeCulture Change: The number one thing he’s done
Listen in as Bart and I sound off about the business power that can be unleashed by tapping into the human side of people.
You’ll hear us talk about:Stories:The powerful story about why he has a conference room named after his grandmotherThe story of how people reacted the first time he showed vulnerability as a leader and why it changed his perspective The ‘why’ for his businessThe radical self inquiry he has gone through to get to where he is todayWhy he’s compelled to share a message of empathyAll Things Culture: Including their mission “To Be Awesome with People”The No Asshole RuleThe role of vulnerabilityGetting employees and customers to feel like they’re part of something biggerEmotion at Work:What it takes as a leader to get employees to open up at work and how Bart leads the chargeA specific ‘red’, ‘yellow’, ‘green’ technique Bart and his team use to make sure people are being transparentWhy Bart feels comfortable talking about emotion at work and why he thinks you should too How he makes sure he’s connecting with each of his employees Tips, Tools and Resources:Strengthening your EQ - Tips Utilizing a Chief People Officer to decrease the amount of ‘couch time’ he is spending with peopleThe obituary exercise: Outlining the kind of leader you’d like to be Best advice he ever received from a mentorAdvice he’d give his 20 year old self if they were having coffeeBe Awesome with People
Don’t miss out on hearing Kevin talk about how his shift from working ‘in’ his business to working ‘on’ his business allowed him to grow his company to 12 million in revenue in 5 years.
You’ll hear us sound off about:The personal and professional shift that led to Kevin spending more time on leadership, engagement and talent for his company and less time on operationsThe role that engagement surveys played in the success of his company and why doing them every 6 months made all the difference“The Secret” to designing a strong engagement survey strategy and why you should pick one area to work on for every 3 to 6 month cycleWhy so few companies don’t execute on their employee engagement surveys correctly and what it takes to create a strong employee engagement survey strategyWhat you can learn from Campbell Soup’s rebound and dedicated focus on engagementHow to tell if a CEO truly cares about engagement and examples of engagement focused CEO behaviorsKevin’s advice to CEOs who want to take their engagement to the next levelFind out why he believes that if you want to change engagement it has to be from the bottom up - and why I disagree with himHow he keeps engagement top of mind as CEO of his own company with an ICE Triangle (Investors, Customers, Employees)The mistake he made in his last company by measuring the wrong outcome which led to internal problems around engagement and taught him a big lessonThe advice Kevin has for me on the direction of my careerHis number one piece of advice for you around increasing engagement
(UB018) Customer Loyalty and Employee Engagement: The Correlation between the two and the role great HR Pros play in making it happen. Featuring Aimee Lucas, VP & CX Transformist @ Temkin Group
Don’t miss out on hearing Aimee talk about the importance of focusing on employee engagement as part of a greater strategy to increase customer loyalty.
You’ll hear us sound off about:Powerful statistics proving that customer experience is stronger when employee engagement is highWhy it’s more important than ever to have an HR Pro who partners with the Customer Experience experts in your organizationHow the HR profession is changing and what that means for organizations who care about customer loyaltyHow great HR influences engagementThe shifting needs within the HR professionThe similarities between Customer Experience and Employee EngagementWhy it’s important to spend time getting to know your people (customers and employees) Specific questions you can ask people to get a better understanding of their pain points. Three actionable tips for the HR Pro who cares about EngagementPathways to becoming an Engagement Expert and how people end up being thought leaders and experts in this spaceWays to collect data on employee engagement that go beyond the traditional survey
(UB017) Can You Fake EQ By Slowing Down IQ? Is Engagement Art or Science? Has the transition to Holacracy been smooth for Zappos? This episode is a must listen mashup. Featuring Jamie Naughton, Chief of Staff @ Zappos
Don’t miss Jamie and I sounding off about:Our reactions to something Sean Knapp, CEO @Ascend.io said in episode #6The debate about whether engagement is art or scienceWhy her initial reaction is that engagement is an art but now that she thinks about it...Whether EQ can be faked if someone slows down their IQHow one leader systematically gets his people to stop and think about how their decisions will impact their employees emotionallyWhy Zappos hired a social scientist and the value that person addedHow science helped Zappos create their cultureHow Tony Hsieh blows her mind and has worked really hard to turn his IQ into EQThe role that listening has played at ZapposZappos move to self-organization (Holacracy) and the patience and commitment it has takenThe reason Zappos made the decision to self-organize and what it is about self organization that allows employees to make decisions quickly Some of the common misunderstandings about HolacracyBiggest challenges they’ve faced switching to self organization and getting employees comfortable with the changes
(UB 016) What I Didn't know About Podcasting A Year Ago That I'm Glad I Know Going Into 2017
Join me as I recap my year in podcasting and share the drama and excitement (mostly the drama though) that I've experienced taking this project from 0 - 16 episodes. You'll hear about:Why I started a podcastWhy I suggest you ignore everyone out there trying to convince you to start a podcast (especially if they make money off this advice in any way)What I've loved about the past yearThe biggest mistakes I've madeThe biggest misconceptions surrounding podcastingWhat I'd do differentlyThe real cost of setting up a podcastWhy technology sucksWhat I'm looking forward to in 2017The moments I'm the most proud of
(UB015) Taking a closer look at the scrutiny Amazon is under when it comes to employee engagement and why you should think twice before believing what The New York Times has to say.
In today’s episode you’ll hear me rant about:Why writers who don’t have a clue should stop trying to pretend they understand employee engagementWhy the original New York Times article bashing Amazon actually proves that Amazon is doing more than a few things rightThe biggest mistake CEOs make when trying to institutionalize a set of values and how Amazon has shown they’re actually ahead of the gameThe program Amazon is going to roll out in 2017 as a first step towards improving employee engagementMy thoughts on what else Amazon needs to do in 2017
How transparency, strategic alignment & a CEO’s focus on engagement allowed his company to Make Work Better for over 5 million employees around the world. Featuring Daniel Kraft, CEO @ Sitrion
In today’s episode you don’t want to miss our discussion on:Whether or not people actually love workThe role Transparency plays at SitrionThe three most important things you can do to increase transparency at your companyWhen and why Daniel became passionate about engagementWhy Daniel says he’s still has a lot to learn about engagementThe new team at Sitrion in charge of customer experience, why it was created and where they are today
UB013 Designing Company Culture: Don’t let culture happen to your business, design it to work for you. Three things you can do today to ensure the culture developing within your organization is going to take your business to the next level. On this episode you’ll hear:Why you should never let your culture ‘happen organically’The difference between ‘fun events’ and ‘engagement’Some of the biggest misperceptions about what it takes to create a great company cultureThat fun isn’t engagement and unless you want to waste a lot of money on fun that doesn’t help you achieve your goals you have to understand the difference
UB012: Leading in times of growth: Don’t miss out on learning how this leader grew his company over 1,000% in 3 years and has become a key advisor to others looking to achieve the same goal. Featuring Pat Matthews, CEO @ Filestack. Today you’ll hear:
The biggest changes he’s experienced running companies in the past ten years
How Technology is changing the way small businesses are run
About his first big success story where he grew his email hosting company, Webmail.us, to 10 million in revenue with some speed
Why he loves the growth stage of a company and how you can better gauge if you’ve achieved Product Market Fit and are gearing up for growth
Product Market Fit, what it is and why it matters
How he found his prime leadership spot (growth) and how that discovery influenced the types of startups he advises
Pat’s thoughts on interviewing, candidates, recruiting, and winning the talent war
What he looks for in his interview process and in candidates he’s interviewing
Why he’s know as a leader who speaks his mind, is direct and ‘leaves the happy talk at the door’ and why that’s often exactly what entrepreneurs, senior executives and front line employees need the most
Traits of an entrepreneur that, if they go unchecked can be detrimentalHow he increases innovation by breaking people out of their title boxes
- Winning the war on talent: How one company beat out Google for top talent, turned recruiting into a company wide passion and designed a foolproof interview process that allowed them to achieve 1,000% growth in three years. Today you’ll hear:
About a little company called Webmail.us that turned out to be an international success
How the leaders helped ensure they became a great place to work, used employee and customer engagement to their advantage and established an engagement focused organization
How I stalked the CEO so I could be part of the amazingness
Why the CEO saw HR as a partnership, not as a department that belonged in a box in the back corner
How Webmail.us set itself up to compete with Google for talent
Examples of the type of out of the box thinking around recruiting that led to amazing talent hires
Why it’s important to set the bar high when it comes to interviewing...and how to get started raising the bar in your company
How we used our existing culture to bring the best talent into the company.
How we beat the trendy companies to the top talent in the software development space
Creating an interview process that allows you to create a best place to work
Why your interview process is the number one thing you need to re-design if you want to build a best place to work
The three things you need to know before you start the hiring process for a position
Why hiring someone for the next step in their career makes all the difference for your cultureWhy you should study Webmail.us if you care about building engagement
Adam Tratt shares how Haiku Deck was conceptualized from his struggle to design a presentation deck that accurately showcased the story he had in his head surrounding his former business. He wanted to create a beautiful presentation for his Board and investors but without a professional designer he was lost. And Haiku Deck was born.
Listen in as Paul Berberian walks us through the life changing events in his personal life that forced him to step down as CEO of his highly successful company, stumble through a slew of business failures and eventually become the CEO of Sphero, the company that worked with Disney to create the BB-8 droid used in the most recent Star Wars movie. In this episode you’ll hear:
How a life changing event forced him to step down as CEO of his own, hugely successful company and how he processes the professional decisions years later
How this decision led to a slew of business failures from 2003 - 2010
How he became the CEO at Sphero
About the biggest strategic move their company could possibly make
Their experience with the Disney Accelerator Program
Story of the day they met Bob Iger, Chief Executive of Disney and how they went from their initial meeting to partners in the creation of the BB-8 droid for the most recent Star Wars movie, The Force Awakens
The current relationship his company has with Disney
Example of a meeting his team had with Disney where they were given some Disney Love, Attention and Scrutiny
Feature of BB8 that ended up being dropped for safety reasons
Why Sphero cares so much about their customers getting value
Why they have such a great synergy with Disney
How they help ensure their customers are satisfied with their product
They sold 300,000 BB-8 Droids in the first four days
Bismarck Lepe shares insight into how his company has established a framework for improving customer engagement that includes both the Net Promoter Score and a proprietary tracking system that gives each customer an engagement score that is then reviewed by the executive team during regular interviews so a plan can be created to increase the customer engagement rates. Today you’ll hear Bismarck’s perspective on:
Why Wizeline was created and how they are able to help their customers
How and why they established a culture focused on the customer experience
Health of Our Customer meetings and why they’re a major focus at Wizeline
Why it’s important to keep the leadership team focused on customers
How the leadership team stays focused on customers
The difference between customer success teams and technical support
How the role of Customer Success Managers has impacted their bottom line
David shares a life and leadership lesson that started with a word of wisdom from his mentor and grew new meaning as he was dangling from the edge of a cliff while a storm threatened overhead. Today you’ll hear David’s take on:
What it was like to take his company through Techstars Boulder
Leading and inspiring others
Creating employee engagement
How to set your company and team up for success when you transition away
4C’s cycle which that leads to having confidence
Why his mic drop moment means so much to him
Why I believe most leaders would be thrilled to have his mic drop moment