passion 2016

  • 00:32:08

    #161: One-Buttock Passion (How a Simple Redefinition Can Help You Move Forward)

    · The Three Month Vacation Podcast: Online Small Business|Marketing Strategy Plan| Sean D'Souza | Psychotactics

    How do you redefine the term “passion”? A definition shouldn't be a barrier to your progress, should it? Yet, the moment you hear people talking about passion, you're stuck. And that's because their definition is all wrong. How do you redefine the term “passion”? And what does one-buttock have to do with passion? Let's find out. You can read this episode online: One Buttock Passion ------------------ In a TED Talk that's been watched over 9 million times, the conductor of the Boston Philamornic, talks about a seven year-old child. And this is what conductor, Benjamin Zander, says in his speech. He talks about a seven-year old child and what he sounds like when he's pounding on the piano. Clearly, the sounds that emanate from the piano border on pain. Even so, if that seven-year old practices for a year and yes, takes lessons, he's now eight. And the piano isn't screaming out in terror any more. Benjamin Zander goes on to talk about how the child sounds when he's nine, then when he's ten. At which, point, Zander suggests that most kids give up. However, if he'd waited for one more year, he would have sounded pretty wonderful. Zander takes pain to suggest that it's not that the kid became suddenly passionate, engaged or hit puberty. He explains that when the child was younger, he was playing with an impulse on every note. Then as he got better, he was playing with an impulse on every other note. At 10, it was every eight notes. And the 11-year-old had one impulse on the entire phrase. Zander calls this the “one buttock” moment When instead of hogging the piano stool with both buttocks, the music takes over and you're taken over by the music itself, so that you're playing on a single buttock. People who try to find their passion are two-buttock players. At the start of their journey they're struggling to hit the right impulses and this is because of the information they get about passion. -Stop looking for your passion. -Knowing something well and solving someone's problem is more commonplace than you believe. -Why the terminology is all wrong—and hence drives us crazy. -What if you know too much or too little? Think about passion for a second and what does it sound like to you? It sounds remarkably like love at first sight, doesn't it? You don't equate passion with spending five years chasing after a girl or a guy to get their attention. Instead, it's quick, it's instant. You have a new type of drink, possibly a wonderful Pisco sour, and you fall head over heels with it. Now you want to talk about it to everyone. You want Pisco sour for breakfast, lunch and dinner, if possible. It's all about instant, now, magical moments. And that's what passion sounds like to everyone, whenever it's brought up in a conversation. But passion for your work is almost never like that It's almost always a kind of slight attraction, a lot of frustration, some joy, some more frustration, some more joy. And then bingo, you look backwards and it's no longer two-buttocks on the seat. Take me for example. Most people consider me to be a really proficient writer. Without fail and for 40 weeks a year, I diligently turn out at least 5000 words a week. That's the bare minimum, by the way. However, I had no passion for 500 word-articles, let alone 5000. In time, I could turn out 500 word articles while conducting two courses, it was that easy. And may I add, fun too. I was one-buttocking my way to writing. In 2014, I started writing longer pieces that progressively moved into the 5000 word zone. As we were having coffee this morning, Renuka reminded me how I was getting upset with her all the time. Well, really I was getting upset with myself. I couldn't come up with topics. Writing 5000 word articles would drain me completely. I'd reach out to her to get ideas, and of course it wasn't something that she was interested in, so it wasn't possible to suggest something as quickly as I needed it. This would cause me to complain, and quite bitterly at times, that she wasn't helping me at all. In reality, I was a one-buttock 500-word writer, but a two-buttock 5000-word writer. Then, later, much later in 2017, something happened. Yes, you know what happened. I was writing and able to look at the back as well and notice that one buttock was off the chair. Now I have the opposite problem I have so many 5000 word articles, that I barely have time to write them. I have about 5 or 6 of them outlined and ready to go, and by the time I write them, it will be a week or two from today. By which time, another 5 or 6 will be in the queue, if not more. The passion I'm feeling for writing, just wasn't there when I started Psychotactics, then it came along. Then it wasn't there at the 5000 article mark, and now it's suddenly all fun and games again. Even so, there's nothing instant about passion. The idea of passion is all wrong. This one-buttock stuff just takes time. This is not a Pisco sour where you swig it down and you hit an instant high. This is slow, often boring, consistently frustrating progress. One more example and I'm out of here. I recently bought an app because I love cooking. The name of this app is Paprika (yes, like the spice). And I was instantly in love with it. I could use it on day one and I continued to sing its praises. I even did a double spread cartoon about the app in my Moleskine diary. This experience with the Paprika app is diametrically different to the the experience with Evernote. I didn't like Evernote. I found it hard to work with. I made excuses, I deleted it from my computer, from my iPhone and then installed it again. Then over time, as I learned how amazingly eccentric it was, I started to love it. And today I'm passionate about Evernote. How do I know that to be true? Because if you gave me the option of deleting one app and keeping the other, the Paprika's head would be on a plate in a second. I would never, ever, ever, ever, give up Evernote, if I could help it. So all this talk about follow your passion is going to take you nowhere because the starting point is more frustration than one-buttock playing. Which leaves us with a nagging question. Where do you go from here? The key is to start learning something you think would work for you. Maybe learn how to do some pottery; or make face cream; or how to build running shoes. Perhaps you're already skilled at something and need to get the message out and need to learn about how to give a better presentation or write better. Wherever you are now, it's where all entrepreneurs are at any point in their lives. They are almost always in transition. There's almost always that point where you get a bit fidgety and want to do something else, or at least the same thing differently. Whatever it is you have an inkling for, the only way to get the passion to keep going until you look back and see your one buttock. It's an inexact science, but it boils down to a few simple steps You start, not necessarily knowing where you're going You run into a lot of frustration until things start to ease up a bit. You aren't doing very well, but you still love what you do, and you persist. Eventually, the tide turns in your favour. You get terrific. And clients think you're close to perfect. It's an inexact science that requires a good deal of focus and persistence. That's when your passion will find you. And that's all I can really say. The journey is long, but it sure is interesting. You may as well start today. A few questions on passion: 1) I do have a question: How do you find that intersection passion or even exploring a passion and solving someone's problem? Especially when you have too many interests and passions & can solve several problems just like you can. Or you just pick one and stick with it until you find a reason to change the course. 2. How about people who draw a complete blank on their hobbies, interests or often times they are things like playing tennis but at 50, bodies don't cooperate very well, or a mum who wants to learn calligraphy but fears what's the point of that and where will that lead her, or someone who simply draws a blank? I have met several people like this and it fascinates me that I have a complete different problem to what they are struggling with. Everyone has either a problem where they feel they know nothing. Or they know too much. The point is the people who feel they know nothing, haven't really thought things through. I know a woman who for years was just a stay-at-home mother. Technically, that doesn't get you very far if you're looking for a job or want to start a business. She had no intention of starting a business, so she got a job. And how do you get a job if you don't have the skill? That's an easy answer, isn't it? You look at what you want to learn, and you learn it. Then you apply for the job, and if you meet the requisite needs of the employer, voilà, you have the job. We all know how this system works, don't we? Most of us have had to do some kind of job at some point, whether at home or at work, and we get the skills and off we go. If you know nothing or believe you know nothing, you have to learn something This very same person never cooked much. For her a sandwich is as interesting as a fancy meal. Even so, she got herself some cookbooks and took to baking. She now bakes all the time and turns out some great pies, muffins and all sorts of goodies that you and I are not supposed to eat. Once again, no experience, no knowledge magically turns to a high level of skill. Almost everyone can create something, if they're not physically or mentally handicapped. It sounds trite when someone says the word “simple”, but it's really that simple. To get a skill, you have to learn a skill. To get better at the skill, you have to practice the skill. To get good at muffin-making, you have to burn some muffins before you get your Michelin stars. The same analogy applies to business. You can sit around thinking that you know nothing, can do nothing and end up doing nothing The result of all this inactivity isn't nothing. It's a few levels below nothing. Feelings of uselessness wash over you with increasing rapidity. Others see you as directionless and lazy, or just confused. Yet, think of yourself as being 15 years old again and wanted to move into a career. You wouldn't be aimless. You'd pick a college. You'd pick a university. You'd do a professional course. You'd learn, and acquire the skill knowing fully well that it was just a matter of time before you had enough ability to do the task. There is the flip side to ability, of course. When I was 25, I felt like I was a bit cursed. I adored Photoshop. I wanted to spend all day with it. But I also drew cartoons. Hey, I could use Photoshop to draw cartoons. No clash of interests, there, are there? But what if you can write, draw, dance, cook, and find there are subsets of everything. Because cooking can involve Italian cooking, but also French. It can involve Sri Lankan cooking, Thai, Malaysian, or Indian. Suddenly the options are too many. And the excuses increase with every subsequent option. Well, you have to “kill some of your babies”. If you're so very talented, so very skilled, you have to sit down and get yourself a nice big red pencil. Then you make a list of what you can do, by crossing out everything that isn't important right this minute. You pick one and you stay the course, just like you'd do with a marriage. If things go sour, and you've given it your all, it's time for a change. The problem with passion is that it changes all the time When I was growing up, I was a shy kid. All those cartoons you see; all that skill you think is inborn isn't a result of some magical gene in my family. If you go back many generations, you'll find zero cartoonists in our family. All of that drawing came from a lot of encouragement and being much too shy to talk to too many people. I went through a lot of years, all the way into the first couple of years of university, being relatively shy. If there was one thing I was passionate about, it was drawing. It got better over the years, people complimented me about my talent all the time, and more importantly, it was a perfect “chick magnet”. While other guys were busy trying to get the attention of the girls in university, I'd sit quietly in the corner of the canteen. I'd drink my chai, open my book and start drawing. Before long, a few girls would be oohing and aahing over the drawings. I didn't have to go and find the girls; the cartoons drew them to me. That's how I got over my shyness, and that's how my passion for drawing cartoons burned even brighter. But by the time I was in university I wanted to be a copywriter By the time I'd spent a year and a half in copywriting, I wanted to script 30-second commercials. Then, on a whim, I decided to go back to cartoons. The journey to New Zealand back in the year 2000, caused me to want to get into marketing. Could I end up becoming a chef in the next few years, or find myself obsessed with origami? It's hard to tell, but look at the story of most entrepreneurs or freelancers, and a common thread starts to reveal itself. Passions change over time, and the starting point of passion is almost always marked by lots of enthusiasm—and a lot of frustration. It's hard to imagine it now, but back in the years 2000 and 2001 it was really a slog trying to get clients I was passionate about jumping into marketing, but no one else was willing to pay me for it—not for a while at least. And sure we had our website up and running. Sure, we wrote articles. You have to do that for yourself, if not for anyone else. But the slog continued for quite a while. That frustration is the starting point, and it seems to swirl about like a fog for the longest time. Which is when most people give up and try to find something else. Something easier, or shinier. And this is where I think the concept of the 10,000 hours really shines. I don't believe you need to do 10,000 hours to gain a talent You can get good enough to be hired in a fraction of that time. Even so, the 10,000 hoursmeans you're deep into what you think is important to you. It shows persistence, and if you're spending that much time learning, you will also figure out ways to make things work for you. When I started cartooning, I had no clue how to earn an income. I persisted and found areas where I could make my mark and get paid for it. The same applies to any skill. At first, if you're floundering, you'll be in that position for a while. If you study your profession well; if you keep improving your skills and more importantly, get away from that computer and into the real world, you'll find that your passion will eventually find its way to you. In the end it's not about whether you have a passion or not. No one starts off wanting to be an engineer at a waste-recycling plant. No kid runs into the room saying, “when I grow up, I want to sell USB cables to the world”. It's something that you find along the way. That passion comes when you play enough on two buttocks and find you're having fun. And you know it's one buttock time. For now. Tomorrow, or next year, who knows? Next up: We are told to start up a business doing what we're passionate about. How do we know what we are passionate about in the first place? Let's explore the concept of passion and why you should let your passion find you instead.

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  • 00:27:49

    #160: Why You Should Stop Looking for Your Passion (And Let it Find You Instead)

    · The Three Month Vacation Podcast: Online Small Business|Marketing Strategy Plan| Sean D'Souza | Psychotactics

    Most of us are told to start up a business doing what we're passionate about. There's just one problem. We don't know what we are passionate about in the first place. How are we supposed to find something we know nothing about? Let's explore the concept of passion and how to stop looking for it, and get it to find you, instead. Read the podcast on the website: Passion:Let it find you ---------- Imagine a person who can sniff a perfume and instantly identify the brand That person is my wife, Renuka. She can quickly work her way through as many as 150 fine fragrances. Fine fragrances are perfumes made in the classical style, by companies such as Chanel, Givenchy, Estee Lauder, Calvin Klein, etc. If you asked her if she's passionate about perfumes, her answer is clearly, yes. She worked in the perfumery industry for well over ten years, spending as much as half an hour to an hour each day, just tuning her nose to the subtleties of every perfume. Would that count as passion? It should, shouldn't it? All your life, you're told to follow your passion. To dig deep and find that one thing that makes you ecstatic. Somehow, you're supposed to know almost at the point of leaving school, what you're going to be good at, and to go after that passion. And Renuka didn't fit that bill at all. The only reason she took on the job at the fragrance company was because she was sick and tired of travelling and wanted a marketing job that involved little or no travel. So how much of a newbie was she at the job? In Mumbai, India, wearing flowers in your hair is a common trait among women. Whole market spaces are designed just to sell flowers. And two of the most popular flowers worn in women's hair are “mogra” and “jasmine”. When put to the test, Renuka couldn't identify their fragrance. It came as a complete surprise to her when she discovered that soap contained perfume. In short, this was a really miserable start to any kind of passion-hunt. Success feeds passion, more than passion feeds success Those are the words of Scott Adams, author and creator of the highly successful cartoon strip, “Dilbert”. And he's right, you know. Passion is a slightly ridiculous word because very few of us know what we're going to be passionate about, and especially so early in life. If you speak to my nieces, who are 8 and 13, they seem to have a range of things they love. One loves dancing and music to the point where she'll stop chattering and start singing along to the music. Another loves animals and is really fond of the idea of the romantic version of being a vet until she has to do all the un-romantic bits as well. And that's because success feeds passion I remember going to Fotosoft, a computer training school to learn Photoshop. Photoshop itself was barely five or six years old having first been released in February 1990. However, I was keen to learn Photoshop. I went to the class, learned what I could and then promptly forgot most of it. To say I was passionate about it, was an incredibly silly statement to make. Not many years later I needed Photoshop almost all the time. Instead of using the archaic system of creating a sketch, taking photocopies by the dozen and colouring each photocopy, I was able to do a single illustration, scan it in, and colour madly on the screen itself. Then along came the Wacom tablet, and I bought the ArtZ II. I was soon head over heels with Photoshop—a passion that has remained strong for almost 21 years. Most people don't get hit by a passion bolt of lightning Instead they fumble, stumble and grumble their way into a whole new world. Along the way, they suddenly run into a whole new world, and they start an exploration process. They look to solve either a problem that has loomed large in their own life or they set out to help someone else. Or like Renuka, they get a highly unusual assignment and then go through the process of falling in love with the skill. Take someone like Michael Phelps, for instance. Surely he was born to be a swimming champion, right? Nonsense. Phelps hated water as a kid. But he had a problem at school. He had trouble concentrating and was constantly fidgety. When his paediatrician diagnosed him with ADHD, he was expected to take the drug, Ritalin. When Michael Phelps was in the sixth grade, he was fidgety and had trouble paying attention in the classroom. His paediatrician diagnosed him with ADHD and prescribed Ritalin. To burn off all of that excess energy that Phelps seemed to have, he was told to “swim it off.” Except for the fact that he hated water “It's wild to kind of think about how far we've come,” he said in an interview with ESPN. “From my mom putting me in the water safety — I hated the water. I didn't want anything to do with it. I learned on my back.” Now with 23 Olympic medals to his name, we'd all be forgiven for believing that he was born with a passion for water. Even once he more than made his mark in swimming, his so-called passion flickered wildly. In the run-up to the 2012 Olympics, he routinely skipped practice for days on end. He got into intense arguments with his coach, Bob Bowman. Bowman told Dateline that he wished Phelps would have quit right at that point: “I didn't want him to go through this and I thought it was going to end badly,”. If you pick successful people at random, you're sure to hit those who knew they were going to make it big Some people, it seems, were either groomed, or got really good at a skill, and they went on to huge success over time. That's more the exception than the rule. Akio Morita, the founder of Sony first started out making rice cookers that were flops. The inventor of the pacemaker, Wilson Greatbatch, had no interest in getting the heart to function well. Instead, he spent his days as a young man, absorbed in radio technology. Thomas Knoll, one of the Knoll brothers that invented Photoshop, was a doctoral candidate in computer vision, with no desire to create one of the world's most loved photo retouching tool. So where do you go to find your passion? When you hear how Renuka got into the perfumery business, it might seem like a lucky break. The reality is that she sold discount debit cards, to begin with, then timeshares with a company called Dalmia Resorts. Her lucky break was like any other lucky breaks. It wasn't lucky at all. It was just a matter of getting involved with a project for long enough and finding you're hopeless at it at first, but are willing to stick it out for the duration. Most people start out in one field, get into another, and another and the passion grows, and even wanes over time. One thing is clear: you're not going to find your passion anytime soon. You'll just have to do what almost everyone before you has done You'll have to start solving a problem for yourself or someone else. Just writing on a blog or creating a website might be baby steps, but it's probably not going to solve the primary goal of business. A business tends to figure out what a client needs and then create the solution for that problem. To address the problems of the clients, you'll often to get moving past the computer screen. To get a business going, start those cooking classes, make those guitar videos, teach someone how to do the stuff you know. For starters, all you're doing is going down the road to find success. And success is simply being able to do something decently well. So well, that you're almost starting to enjoy it. I had no idea I'd like marketing I was positive I hated writing. I didn't speak very well, cook or dance very well. I started out with a passion for drawing, and that I still do to this day, but not as a profession. Instead my passion hovers around marketing, writing, and yes, I love to dance, cook and I'm a really good speaker. Forget looking your passion Learn something well. Solve a problem. Your passion will find you, instead. But don't you need to know something well before you solve someone else's problem? Does your neighbour know how to mow a lawn better than you? I'd say if you walk across, you will find the answer. Whether they do a better job or not, it barely matters. At some point, that neighbour is likely to pay you for the job if you offer to mow their lawn. Most businesses don't start solving some amazing problem. Most businesses are remarkably mundane in their approach. You need to get a package across, let's invent a business like FedEx. You want to learn how to get rid of the cracks on your feet, let's make a crate called Heel Balm. You want to go to Mars? Well, that's an amazing problem, but most of the time, you're not trying to rewrite history. Take for instance the book “5-Minute iPhone Magic” That's a book, and yes we sell it on our website. How many pages do you think that book contains? It promises a 5-minute makeover, so it can't have many pages, can it? But wait, surely I must be a great photographer to write a book on photography, right? Even as you hear those words, you know it ‘s not true. I'm an excellent cartoonist. My writing skills are way above average, and photography is something I do on the side. Unlike any of the books you see on Amazon, this book isn't promising you'll learn about any technical stuff. In fact, what makes it so very palatable is that it takes the 50 odd features that exist in the software and gets rid of 47. When you have only three things to learn, you are on your way to taking some wonderful, if not excellent pictures with your iPhone. The most mundane job will get you started as an entrepreneur Which is why so many successful people talk about those mundane jobs. They delivered papers, they worked as waiters, they brushed down a dozen horses—jobs like that. And while they were lucky enough to get their mundane job earlier in life, every job, every business has an overwhelming amount of mundane moments. The reason why most of us don't start is because we think have to be outstanding, or at least superior in some way. No one is saying you have to be mediocre, but when you start out, by golly, you're going to be average at best. And there's this funny story to tell at this point because it involves photography. A few months ago, my cousin came over to visit from Dubai. For some reason, the discussion about my sister's wedding came up. And since I've been such a keen photographer/videographer, I'd taken pictures and video of their wedding. It wasn't easy to find the DVD of the recording, but I was persistent. It only took 30 seconds of video for me to realise I was terrible back then. My video flipped aimlessly from side to side. The photos were devoid of composition, story and didn't resemble anything close to what I can achieve now. Would someone hire me back then as well? The answer is yes. Even when I was turning out what I now consider terrible cartoons, abominable logos and probably ugh articles, someone was willing to pay for it, because it solved their problem. The reality is you'll never know something well enough for yourself Or to put it another way, what you think is horrifying, is pretty good for someone else. The reason why successful people get that way is because they are either ignorant how bad they were (I was that way for sure) or they expect to get better as time marches on. If you wait to get better, the wait extends interminably. You'll never really get off the ground. And that passion, your passion, will go find someone else more deserving. Harsh words? Sure, but that's how passion comes into being Instead passion starts at the bottom of the heap being really crappy. Renuka didn't know about perfumes. Even you probably know that soaps have perfume. Even I, who have zero interest in fragrances, could identify a “mogra” and “jasmine” flower fragrance. Renuka's start wasn't at the intersection of knowing something well and solving someone's problem. There was nothing. Then there was a little bit. Then there was more. Then she was offered a job as a perfumer. You don't get asked to be a perfumer unless you have knowledge of chemicals She knew nothing about it. She didn't take the job because life veered off in another direction. But one thing we know for sure. She'd start at crappy, no-knowledge and work her way up. It took her six months to get to a point where she was ready to rock and roll from not knowing anything to being pretty confident. It might take you three months, or nine. However, if you wait for that intersection; that intersection of knowing something well and solving someone's problem. Well, that's a long wait. A wait that will last forever. So, stop looking for your passion. Knowing something well and solving someone's problem is more commonplace than you believe. Next up: Whenever you have a deadline, somehow you're able to stagger towards it and get the job done. But other tasks never seem to move forward. In life we need to complete projects that are urgent, but also projects that are good for the soul. Find out how do we get these projects going and how can we sustain them over the long term? How To Avoid Overwhelm (And Systematically Complete Projects)

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  • 00:14:26

    How to Stay Inspired and Driven – John Lee Dumas | PREI 074

    · Passive Real Estate Investing

    Welcome to Passive Real Estate Investing. I’m your host, Marco Santarelli. On today’s show, I was able to get John Lee Dumas on for about fifteen minutes. Now, it was a relatively quick and somewhat rushed interview but I was fortunate to get him on. He’s a very busy guy. He does a daily podcast with some of the most successful business entrepreneurs. If you’re in business, you can learn a lot from his show, although I have a lot of trouble keeping up with seven episodes a week.One thing that came out of this interview with John is his passion and that’s one thing that came through. We talked about it for a little bit. It seems that as he failed in his journey, it was because of a lack of passion. As I look around at other people, I see that people who are just getting by or coasting in life seem to have lack of desire, lack of passion, lack of drive and their just not inspired. It blows me away. I used to think that it’s because people don’t actually write meaningful, smart, specific goals. But I think there’s more to it than that. I think it all starts with a desire and a passion to get something done or achieve or accomplish something greater.It’s an interesting interview, as short as it is. But a few things about passion in itself, I had to look up the definition of passion and figure out what exactly does that mean. But really, passion is the energy that keeps us going. It fills us with meaning and happiness and excitement and anticipation. Passion is a powerful force, like energy. It motivates us and moves us in accomplishing anything that you set your mind to. This can be in work, in life. It helps you to enjoy life to the fullest extent possible. Ultimately, passion is the driving force behind success and happiness that allows us all to live better lives.I love quotes. I should start more reading quotes actually. There are some really good quotes out there related to passion. From Benjamin Franklin, for example: “If passion drives you, let reason hold the reins.” Jean-Paul Sartre: “We must act out of passion before we can feel it.” That’s very interesting. Barbara Corcoran from Shark Tank: “You can’t fake passion.” T.S. Elliot: “It is obvious that we can no more explain our passion to a person who has never experienced it than we can explain light to the blind.” The famous singer Jon Bon Jovi said: “Nothing is as important as passion. No matter what you want to do with your life, be passionate.” Mia Hamm said: “If you don’t love what you do, you won’t do it with much conviction or passion.” One of my personal favorites here is a quote on passion from a man who clearly had way more talent than he claims in his quote. He says: “I have no special talents. I am only passionately curious.” That was Albert Einstein.The passion you have for something really determines not only how successful you will be at it but also how far you’re willing to go to get to where you want to be. Think about that.If you missed our last episode, be sure to listen to New Construction Fourplexes in US Growth Markets.Enjoy the show!–  –  –  –  –  –  –  –  –  –  –  –  –  –Download your FREE copy of:  The Ultimate Guide to Passive Real Estate Investing.Get your FREE coffee mug by leaving us a Rating and Review on iTunes.  Here's how.See our available Turnkey Cash-Flow Rental Properties.Please give us a RATING & REVIEW   (Thank you!)SUBSCRIBE on iTunes  |  Stitcher  |  Podcast Feed[spp-player]How to Stay Inspired and Driven – John Lee DumasIt’s my pleasure to welcome John Lee Dumas to the show. John is the founder and host of Entrepreneur On Fire, a top ten business podcast that interviews today’s most inspiring and successful entrepreneurs, including Tony Robins, Barbara Corcoran, Tim Farris, Seth Godin, Gary Vaynerchuk and hundreds more. John, welcome to the show.Marco, my neighbor to the north, it is a pleasure to be here.It’s great having you on. I follow your stuff.

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  • 00:04:23

    S2-E34 -Passion lies in all of us...Passion rules us and we obey. What other choice do we have

    · Goal Getting Podcast with Tony Woodall

    Passion, it lies in all of us, sleeping… waiting… and though unwanted… unbidden… it will stir… open its jaws and howl. It speaks to us… guides us… passion rules us all, and we obey. What other choice do we have?”– Joss Whedon, screenwriter and director   Click Below to Listen to Today's Show Insert Podcast Link Here Passion, it lies in all of us, sleeping… waiting… and though unwanted… unbidden… it will stir… open its jaws and howl. It speaks to us… guides us… passion rules us all, and we obey. What other choice do we have?” Man, I love this quote about passion. I am going to take it, print it and put it on my wall. Josh Whedon is a great director and screenwriter. He is a quote master as well when it comes to passion. In his line of work, it takes passion to succeed. It takes passion to create and bring a movie to market. I think Josh is correct. We all have Passion. It is within us all as we grow. Children have passion. Too often it is stifled as we grow. But at some time, for most of us it will stir. It will open it's jaws and howl as Josh says. Passion when we pay attention to it speaks to us, it does guide us, it does rule us all, and we must obey it when it rises within us.  What choice do we have? If we don't obey it will drive us crazy, it will fill us with stress and longing. You must obey when passion comes to call. You must use that passion to take on your challenges each day. Take passion and use it for yourself and for others. You are the champion of passion if we obey. Go Out Today and Choose To Use It! Use The Passion Inside You!   I get a lot of my quotes from great books that I read. And if you like to listen to books on Audio like I do, I put together a deal with Audible to give Goal Getting Podcast listeners a FREE Audiobook of your choice AND a 30 Day Trial of Audible's service to try them out. Just click the link in the Blue Box to get to the Audible sign up! Get Your Free Audiobook Here  ~~~~ Goal Getting Masters Private Facebook Group ~~~~ Are you a Goal Getter that wants to learn to Master Goal Getting! We've started a private Facebook Group to have a place for you to meet other like-minded, Goal-Oriented people that will support you and help you Get The Goals You Set. If you want to be a part of the Goal Getting Masters Group, go to Goal Getting Podcast.com / masters Sign up and I will add you to the group. Come prepared to participate and share your goals with other Goal Getters.       If you like our podcast you can easily go Subscribe to our show on iTunes at Goal Getting Podcast.com/itunes   QUICK & EASY - Click here to go leave a review on iTunes   Make Today a Great Day! Please follow us below on your favorite social media channel.  We would love to hear from you there, too. Send us a Tweet, or Instagram Like. You can connect with us on your favorite by going to GoalGettingPodcast.com / and then Twitter or Facebook, or Instagram They will easily take you to the social media platforms and make it easy to follow us. Like our Facebook pagehttp://www.facebook.com/GoalGettingPodcast Follow us on Twitter:Podcast at @GoalsPodcastTony Woodall, Your Host at @TonyWCMB   Follow us on Instagram at @GoalGettingPodcast  

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  • 00:30:26

    #154: Passion Projects: How They Can Completely Change Your BusinessPart 2

    · The Three Month Vacation Podcast: Online Small Business|Marketing Strategy Plan| Sean D'Souza | Psychotactics

    Take time off? Doesn't everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you've been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that's been put aside for much too long. ====== Read the article online: Passion Projects: How They Can Completely Change Your Business ====== In this episode Sean talks about Part 1: Fourth Force of Business—Passion Projects Part 2: Fifth Force of Business—The Power of Down Time ====== The fourth force: Passion Projects In 2010, I got this dazzling idea to do a series of stock cartoons. As you probably know, I'm a professional cartoonist, and my fascination for Photoshop has lasted for well over 20 years. It seemed like a very good idea to create a unique set of cartoons that clients could use for their blogs, e-books, webinars or presentations. Then, seven years sneaked up, and now it's 2017. The cartoons aren't done. Passion projects are what feed your soul A passion project is something that you really want to complete, not necessarily because of revenue or fame. It's just something that you have to do because no one else will do it. The longer you put it off, the more you feel something chipping away at your soul. I've wanted to write a book on talent; I've wanted to write about real education online with “Teacher vs. Preacher”, there's a website that I started out in 2015, and it's been on ice ever since. So much of what's important to me, to you just seems to circle the airport and never really lands. However, at least at first, passion projects don't necessarily feed your tummy If you were to decide to spend time embarking on a photography project on the side, or writing the novel you've always planned to write, there's almost no guarantee that any of it will bring in revenue or clients. It's possible that you may hit paydirt or hit a wall—at least when it comes to any sort of riches or fame. Even so, now and then it's important to feed your soul. Take for instance, Marcus Stout from Golden Moon Tea Back in 2011, Stout decided to trash 4 out of 5 of his best-selling teas. As if that were not enough, his company had to re-create 75 of his tea blends? What was the reason for all of this upheaval? It was a passion project that Stout wanted had wanted to put into place for a long time. Around 2011, he changed the way he was personally eating and found he wasn't keen on drinking a lot of his own tea. “Most people don't realise it,” he says, “but a lot of tea has chemicals, even if they say it's natural.” Since he was keen on getting rid of all chemicals and every last toxin, he decided to scrap his best-selling tea. It wasn't easy to take on a passion project of this nature Stout did his homework. He didn't merely jump into changing the teas without seeing if a market existed. Even so, it was an incredibly difficult decision to make as some of the teas had been superstars all the way back from 1995. Some of his clients ask for those teas even today, and he won't stock them or sell them because they don't meet his standards. A passion project can be a small undertaking or a complete change in the way you conduct your business No matter how we look at it, it's a plane that's been circling the airport, and you need to get that plane to land. At Psychotactics, this meant walking away from doing courses in the second half of 2017 and early 2018. The Article Writing Course and other live courses (that means courses that are conducted by me online) won't show up until mid-2018. In doing so, we walk away from well over $100k-$150k of profit. Will the passion projects replace that income? It's impossible to tell. When we walked away from the Protégé Program back in 2009, we also walked away from $150k a year, with no idea how to replace that income. Whether you're dealing with smaller revenues or substantial revenues, the fear and the excitement are remarkably similar However, a passion project needs to be done. It can't be postponed forever. All those dreams of what you and I will do when we retire, can't wait for retirement. They might be pushed onto the back burner for a while, but at some point, we all have to do what is important to us, even if we aren't sure it will have a payback. Getting to New Zealand was a bit of a passion project for us When we left India, we didn't know what to expect in New Zealand. We'd never been to Auckland and knew next to no one. We were also leaving a very settled and decently luxurious life back in Mumbai. The people we'd met along the way told us that it rains a lot in Auckland and it's really quiet. That to us was our beacon of light. We love the rain and the quiet, and it became our not-so-little passion project. Making space for “landing those planes” is necessary. It may not happen right away, but it needs to happen because it's good for the soul. What we've found as well, is that in the long run it's been reasonably profitable. Every time we've walked away from one thing to put our energy into another, we've found it's helped not just our mind, but our business as well. A business needs so many things and has so many forces pulling at you in all directions Learning by doing Learning by learning Revenue generation/client retention Passion projects There's still one thing that we all desperately need, and it's called downtime. It's such a simple concept that it almost requires no explanation, but let's give it a shot, shall we? Let's examine the fifth force of business and why it's incredibly crucial to your business and sanity. The fifth force: Downtime In the early days of the watercolour course, I gave everyone a break for a month. When they came back, almost every participant was painting a lot better than the month before. Did they practice during the break? Did they access other material? Some did, but it didn't explain how almost everyone was better—even the ones who hadn't picked up a brush at all. The only common element between every one of the participants was a factor of downtime. Business requires downtime Without downtime there's a lot of do, do, do and not enough time for the brain to process what's happening. Time away from work is almost as crucial as work time itself. Which is why we plan the year differently from most people I know. Instead of listing out all the things we need to do and projects we need to complete, we first put in the blocks of downtime. Then we put in the work in between that downtime. It enables us to recharge in a way that's not possible when at work. Yet most of us don't have the luxury of downtime When we started mentoring my niece, Marsha, for instance, it was a bit like starting up a new business. There was no time to waste. To get her up to speed, I'd tutor her on the way from the classroom to the car. Then in the car, we'd talk a bit and do spellings and practice multiplication tables. We worked through the week, and for a couple of hours on the weekend. The school holidays were intensive for her, but also for us, and we often put in 6-8 hour days for five-six weeks on end. When you're right at the starting point, everything is an uphill journey. However, over time, Marsha has zoomed to the top tier of the class. Now she still works as hard as she possibly can, but she also has big chunky breaks during the day, week and in the year. In business, it's not unusual to have no downtime The mortgage and bills are starting to grow in untidy piles on your desk, and those payments need to be made. But in time, almost all of us have the ability to take time off. It almost seems like a silly thing to do, to take time off when the business has just started to pick up. And yet, it's what we all need to do. Downtime calms you down, relaxes you, and it helps you come back refreshed. It's a force of business like the other forces If anything, like the students on the watercolour course, it helps you come back stronger than ever before. Plan your downtime. Start small. Take a few days off, before embarking on longer breaks. But ignore the breaks at your peril. A tired brain is not quite as good as a rested one. And certainly not as creative. Which brings us to the end of this journey where we explored five forces that pull us in different directions. It's a tug of war. Get used to it. With a little work and strategy, you'll be on the winning side.   Next Step: Have a look at—Why Anti-Fragility Breeds Success (And How Nature Focuses On It)

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  • 00:37:14

    HOW DO YOU FIND YOUR PASSION?

    · The Mindfulness Podcast , Get The Life You Deserve

    How do find your passion in life.  How to find your passion in life for a lot of people creates a lot of anxiety. How do I know I am on the right path? What is my passion? What is my purpose to life? These are deep questions that again many today are struggling with.  I think today, more than ever, questioning what your purpose is and finding your passion is a healthy pursuit. Better to be questioning what is your passion than to wake up 10 years down the line stuck not doing what you want to do.  The key is exploring your options and building your references and experiences in life. As a general philosophy for life, passion is trained. Just like any other human emotion, you become more passionate about things as you become clearer on what you like contrasted against what you do not like. So thus, if you are not willing to go out and test different experiences, different opportunities, hoping that your passion will just fall in to your lap, then you are playing a very dangerous game that is keeping you small and the likelihood of you finding your passion and living your passion is very small.  Do not get stuck in the first world problem through overanalysing what your passion could be. In today’s world so many get stuck asking over and over again, "How can I find my passion in life?", when they can't appreciate all the options in life that are already in front of them. There are so many things to enjoy and love today, it really is a matter of spending time increasing your experiences and appreciating the beauty of truly getting better at something and progressing forward in life.  When I have had an opportunity to spend time with young people helping them to steer themselves in the right path I do find the question of “how do I find my passion in life” coming up more and more all the time. I guess because we live in a world where people have become used to getting instant gratification from the things they do. We expect our phone to get an immediate signal, we expect movies to play instantly, no longer do we have to wait for anything any more.  Finding your passion does take time. The more you expand and deepen your skill in something that you initially were interested in, the more enjoyment you can take from it as you explore truly becoming a master of the art that you practise. They say it takes around 10,000 hours to become an expert at a skill. What I can tell you, the more time you spend doing anything the more ability you develop to distinguish fine-tune details around the craft. One of my favourite passions is to spend time really appreciating someone that is masterfully in a particular area. It might be watching theatre, live music, artists, dancers, comedians. What you notice over a period of time, is that you can clearly see those that are passionate about what they do and have put the hours in to master their skill.  Here are some very simple practical ways to help you to answer how to find your passion the point is to spark off thoughts that will help you What did you do dream about when you were younger? If you were to be a superhero which one would you choose? What hobbies do you have now or used to have when you were younger? What did you do when you were younger and time would fly by? What do you do now for work? What do people come to you for advice? If money was not a problem what would you really want to do? Answer these questions and see if you can find a common link between all of them that you could focus your time on more. Maybe you are doing exactly what you want to do. Either way please comment below and let me know if this has helped you. Good luck on your journey. Thank you for subscribing and look forward to seeing you next week on sunday. 

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  • 01:01:22

    Pursuing Your Passion With Veterinary Superstar Dr. Evan Antin

    · IGNTD

    Today, we’re talking about passion. There are many forms of passion but the kind we really want to focus on is the passion to follow your heart and do what you love. Sophie and I have always followed our passions; chasing what excites us, chasing what lights us up, and really choosing that path that ignites us. In this episode, we talk about how we’ve followed that passion and what that has led to for us. We also talk about why some people do not follow that passion — or feel like they can’t. Many people have a sense of where they want to go but feel that it’s impossible to get there; they feel stuck. They know they’re unhappy at the moment but cannot see the road that gets them to happiness. Sophie and I lend our insights on how people can evolve past this — the first step is believing that you can. Our guest today, Dr. Evan Antin, is super passionate about animals. He has given up a lot but has also gotten a lot from his love of animals. He was also voted People Magazine 2014’s Sexiest Vet Alive. We first met Evan 10 years ago — before he was a vet — on a birthright trip in Israel, with his girlfriend Nathalie. We all connected right away — and have remained friends since. Evan truly follows his passion, he has over one million followers on Instagram but remains true to his passion — 95% of his pictures are of him with animals! In this episode, we explore what that explosion of social media attention was like for Evan over the last three years, the opportunities that have arisen for him, how he has stayed grounded through it all, and how his passion has carried him through to success. Topics Discussed: [1:46] Introduction to our topic, passion. [2:29] Sophie’s innate need for following her passion throughout her entire life. [4:00] How I’ve followed my passion and felt directed to a certain path. [7:56] What holds people back from their passions: losing sight and the fear of pursuing. [12:31] Our guest today, Dr. Evan Antin. [14:45] I introduce our guest, Dr. Evan Antin and he speaks his reaction to becoming known as ‘The Sexiest Vet Alive’ and gaining over 200,000 Instagram followers in just two weeks. [18:16] Evan’s extreme passion for animals that became his career. [20:12] Growing up with animals, discovering what he loved to do, and pursuing his passion. [23:16] Always pursuing his passion: Working with animals even outside of his work. [25:10] How life has changed for Dr. Evan Antin from his large media exposure. [29:26] Evan’s goals today. [31:41] Evan’s interaction with his followers. [35:13] The other type of Evan’s followers, his online persona, and staying grounded. [41:22] Evan’s secret future projects, future TV appearances, trips, and talks. [46:13] The best advice Evan’s ever received. [47:17] Evan’s exercise regime and diet. [50:16] Some of Evan’s proudest moments. [54:18] Evan’s self-care rituals. [56:18] What Evan’s workout routine looks like. [58:23] What gets Evan IGNTD.   Question of the Day Do you feel like you’re trapped where you currently live and would prefer to live somewhere warmer or with different weather? Reach out to us and let us know!   Find out more about IGNTD: IGNTD.com IGNTD.libysn.com   Where to Find Our Guest — Dr. Evan Antin Instagram: @dr.evanantin Facebook: @evan.antin Youtube: Dr. Evan Antin   Follow us on Social Media! Facebook: IGNTD Instagram: @IGNTD.me Sophie’s Instagram: @Sophie.Jaffe Adi’s Instagram: @DrAdiJaffe   Subscribe to the Podcast Itunes, Google Play, Etc.   If you enjoyed this podcast… Please let us know what you want to hear about! Tell us in the comments or send us an email at info@igntd.com

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  • 00:03:42

    S2-E31 - The most powerful weapon on earth is the human soul on fire. Let Passion Be Your Weapon

    · Goal Getting Podcast with Tony Woodall

    The most powerful weapon on earth is the human soul on fire.~ Ferdinand Foch, French Military Strategist     Marshal Ferdinand Foch, the great French Military Strategist, had this one right. A human with their soul on fire, with unbridled passion is the the most powerful weapon on Earth. We can do so much when we have Passion! Passion drives people to do extraordinary feats. With passion, we can lead people to believe in our beliefs. With passion we can believe we can do whatever we put our action to. Passion is what makes humans the dominant species. We have that fire in the belly, that burning desire, that passionate spirit that allows us to do things we would never ordinarily do. That's what makes them extraordinary! Passion has fueled many peoples that were about to be conquered and drove them to fight harder, stronger and longer. It makes them fierce in battle. The passion for freedom, the passion for life, the passion for their beliefs. Passion reigns supreme on Earth and great military leaders like Marshal Foch realize this. If you have passion for your goals and dreams, you can accomplish anything you set your mind to if you believe it. Use that passion to Get The Goals You Set. Go Out Today, Have passion for your goals, for your dreams. Be the most powerful weapon on Earth!   I get a lot of my quotes from great books that I read. And if you like to listen to books on Audio like I do, I put together a deal with Audible to give Goal Getting Podcast listeners a FREE Audiobook of your choice AND a 30 Day Trial of Audible's service to try them out. Just click the link in the Blue Box to get to the Audible sign up! Get Your Free Audiobook Here  ~~~~ Goal Getting Masters Private Facebook Group ~~~~ Are you a Goal Getter that wants to learn to Master Goal Getting! We've started a private Facebook Group to have a place for you to meet other like-minded, Goal-Oriented people that will support you and help you Get The Goals You Set. If you want to be a part of the Goal Getting Masters Group, go to Goal Getting Podcast.com / masters Sign up and I will add you to the group. Come prepared to participate and share your goals with other Goal Getters.       If you like our podcast you can easily go Subscribe to our show on iTunes at Goal Getting Podcast.com/itunes   QUICK & EASY - Click here to go leave a review on iTunes   Make Today a Great Day! Please follow us below on your favorite social media channel.  We would love to hear from you there, too. Send us a Tweet, or Instagram Like. You can connect with us on your favorite by going to GoalGettingPodcast.com / and then Twitter or Facebook, or Instagram They will easily take you to the social media platforms and make it easy to follow us. Like our Facebook pagehttp://www.facebook.com/GoalGettingPodcast Follow us on Twitter:Podcast at @GoalsPodcastTony Woodall, Your Host at @TonyWCMB   Follow us on Instagram at @GoalGettingPodcast

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  • 00:21:17

    Making Passion Harmonious with Bob Vallerand

    · Making Positive Psychology Work Podcast

    Bob Vallerand is a leading scholar in motivational processes and optimal functioning. Bob spoke on his theory on passion at Canadian Conference on Positive Psychology and he shares his insights with us in this conversation. The passions we have as individuals bring satisfaction to our lives. They also help form our identities.  So today, I talk with Bob Vallerand about his research on passion.  In this interview, you will hear that there are two types of passion, obsessive and harmonious.  Bob shares how obsessive passions develop and that these are not necessarily negative or harmful activities, but can be productive passions that begin to control an individual.  Bob also shares how to identify if a passion is harmonious or obsessive. How do organizations help members develop harmonious passions, which benefit the organization and individuals themselves?  Listen to find out! This interview was produced in partnership with the Canadian Positive Psychology Association and the 3rd Canadian Conference on Positive Psychology.  Bob's website: http://www.lrcs.uqam.ca/default_en.htm You’ll Learn: [1:46] - Passion can be obsessive or harmonious and the benefits of harmonious passion. [2:30] - Bob defines overall passion. [3:40] - Obsessive passions and how these seemingly productive activities can control a person. [5:10] - How to determine if a passion is harmonious or obsessive. [7:11] - Passions can go back and forth from being harmonious and obsessive. Bob shares what makes this change happen. [9:25] - How organizations can nurture harmonious passion with members. [11:25] - Having multiple passions is a healthier situation. [12:08] - How to turn things around when a passion becomes obsessive. [13:16] - There are certain activities in which you will only get the positive benefits if the passion is harmonious. [15:08] - The lightning round with Bob Vallerand. Your Resources: “The Psychology of Passion” - Bob Vallerand “Why We Do What We Do: Understanding Self-Motivation” - Edward Deci “Flow: The Psychology of Optimal Experiences” - Mihaly Csikszentmihalyi “Positivity: Top-Notch Research Reveals the Upward Spiral That Will Change Your Life” - Barbara Fredrickson Canadian Positive Psychology Association

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  • 00:03:25

    S2-E32 - There is no greatness without a passion to be great . . . Tony Robbins

    · Goal Getting Podcast with Tony Woodall

    There is no greatness without a passion to be great, whether it’s the aspiration of an athlete or an artist, a scientist, a parent, or a businessperson.~Anthony Robbins     There is no greatness without a passion to be great! Passion is the driver for human greatness. We've been talking about passion for the last week. I believe that passion is the biggest motivator of mankind. People who become great, who strive for greatness do so because they have a passion for their beliefs. Without passion, there is no intensity, no burning desire to complete or be anything. That's the sad state of the world today. People don't have passion for their own beliefs. Those with passion for their beliefs work to make themselves great, to make their countries great, to make their religions great. Whether that belief is good or bad, passion is what drives the person to do the things they do. They have the burning desire to succeed at what they do. Imagine if we all had that passion for good. If we had the same passion for the good beliefs, what could we do?  If we believe in our own greatness and the ability of our goals to be great, we will set the bar high. We will set ourselves to move toward greatness instead of mediocrity. Go Out Today And Use Your Passion For Greatness to Be Great, To Create Great Things.   I get a lot of my quotes from great books that I read. And if you like to listen to books on Audio like I do, I put together a deal with Audible to give Goal Getting Podcast listeners a FREE Audiobook of your choice AND a 30 Day Trial of Audible's service to try them out. Just click the link in the Blue Box to get to the Audible sign up! Get Your Free Audiobook Here  ~~~~ Goal Getting Masters Private Facebook Group ~~~~ Are you a Goal Getter that wants to learn to Master Goal Getting! We've started a private Facebook Group to have a place for you to meet other like-minded, Goal-Oriented people that will support you and help you Get The Goals You Set. If you want to be a part of the Goal Getting Masters Group, go to Goal Getting Podcast.com / masters Sign up and I will add you to the group. Come prepared to participate and share your goals with other Goal Getters.       If you like our podcast you can easily go Subscribe to our show on iTunes at Goal Getting Podcast.com/itunes   QUICK & EASY - Click here to go leave a review on iTunes   Make Today a Great Day! Please follow us below on your favorite social media channel.  We would love to hear from you there, too. Send us a Tweet, or Instagram Like. You can connect with us on your favorite by going to GoalGettingPodcast.com / and then Twitter or Facebook, or Instagram They will easily take you to the social media platforms and make it easy to follow us. Like our Facebook pagehttp://www.facebook.com/GoalGettingPodcast Follow us on Twitter:Podcast at @GoalsPodcastTony Woodall, Your Host at @TonyWCMB   Follow us on Instagram at @GoalGettingPodcast  

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  • SPOS #573 - The Realities Of Finding Your Passion With Corey Poirier

    · Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

    Welcome to episode #573 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #573 - Host: Mitch Joel. I'm not sure that I have ever met someone who has had as many conversations and interviews as I have. I'm not sure that I have ever met someone who has had this many conversations with successful work individuals to figure out what makes them tick. This is the primary project that Corey Poirier is working on. His show, Conversations With Passion! and The Passion Cure features insights from the some of the world's most renown and sought after thinkers and doers. Over 3500 conversations later, and Corey's goal is to help entrepreneurs, business leaders, small business owners improve their life and/or business. He believes that finding your passion is the key (I am somewhat skeptical that passion is the answer). Corey is also a professional speaker and author. Enjoy the conversation... Running time: 51:03. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Corey Poirier. Conversations With Passion! Follow Corey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #573 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker conversations with passion corey poirier david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast social media the passion cure twitter wpp

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  • 00:05:31

    S2-E27 - Chase your passion, not your pension - Denis Waitley

    · Goal Getting Podcast with Tony Woodall

    Chase your passion, not your pension.~Denis Waitley     Chase your passion, not your pension. Wow! There is so much wisdom in those 6 words. We often worry so much about the weekly paycheck or saving for social security that we do things we hate for years at a time.  Do you know people that go to work every day and hate what they do?  Do you get the feeling when you are talking with someone that is doing their job and you can tell they would rather be somewhere else? [bctt tweet="Chase Your Passion not Your Pension ~~ Denis Waitley" username="GoalsPodcast"] Are you that way?  Why? Why do you chase the pension or the paycheck? Is that what you really want to be doing? Are you doing what you do because it's all you know how to do? Are you doing it because your parents wanted you to follow in their footsteps? What are your passions? What do you love doing? What do you dream about and think about spending your time doing? I saw a sign the other day that said, "If you think about something, day in and day out, with every waking moment, AND It Makes You Happy, You Should Be Doing That!" That is so true. Like Denis Waitley said, "Chase your passion, not you pension." Quit working at something you hate, just to get paid. If you have something that you love, that makes you happy when you do it and think about it, You should be doing that. How can you turn that passion into a paycheck or a pension. Now, very few people get pensions these days, but that correlates today to passive income. Working today to be able to get paid later without working. What can you do with your passion to make it a paying proposition? What can you do to earn an income and even better a Passive Income from it. If you chase your passion, you will get fulfillment and satisfaction out of it. You will enjoy going to work each day. You will be happy. Take Denis Waitley's advice; "Chase Your Passion, Not Your Pension." Set a goal this week to define your passion. What is it?  How can I do more of it and how can I earn an income from it. Set a goal to start working on the action steps it will take to turn your passion into a paycheck. What is your passion?  Let me know in the comments section. Let me know what would make you happy, fulfilled, satisfied. Let's work together to get you on the right track to Get The Goals You Set. Go Out Today and Turn Your Passion Into a Paycheck   I get a lot of my quotes from great books that I read. And if you like to listen to books on Audio like I do, I put together a deal with Audible to give Goal Getting Podcast listeners a FREE Audiobook of your choice AND a 30 Day Trial of Audible's service to try them out. Just click the link in the Blue Box to get to the Audible sign up! Get Your Free Audiobook Here  ~~~~ Goal Getting Masters Private Facebook Group ~~~~ Are you a Goal Getter that wants to learn to Master Goal Getting! We've started a private Facebook Group to have a place for you to meet other like-minded, Goal-Oriented people that will support you and help you Get The Goals You Set. If you want to be a part of the Goal Getting Masters Group, go to Goal Getting Podcast.com / masters Sign up and I will add you to the group. Come prepared to participate and share your goals with other Goal Getters.       If you like our podcast you can easily go Subscribe to our show on iTunes at Goal Getting Podcast.com/itunes   QUICK & EASY - Click here to go leave a review on iTunes   Make Today a Great Day! Please follow us below on your favorite social media channel.  We would love to hear from you there, too. Send us a Tweet, or Instagram Like. You can connect with us on your favorite by going to GoalGettingPodcast.com / and then Twitter or Facebook, or Instagram They will easily take you to the social media platforms and make it easy to follow us. Like our Facebook pagehttp://www.facebook.com/GoalGettingPodcast Follow us on Twitter:Podcast at @GoalsPodcastTony Woodall, Your Host at @TonyWCMB   Follow us on Instagram at @GoalGettingPodcast  

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  • 00:26:29

    Writing Is Our Passion - WN 010

    · Write Now with Sarah Werner | For Writers, On Writing

    Help support this podcast! >> This is Episode 010 of the "Write Now" podcast. I HOPE YOU LIKE IT. It's about passion. > I'm on the socials media. That's correct grammar, right? (Kidding, kidding.) Twitter | Facebook | Ello | Google+ | Pinterest | Tumblr The post Writing Is Our Passion – WN 010 appeared first on The Write Now Podcast with Sarah Werner.

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  • 02:17:21

    TTM Podcast | Episode 001

    · Promo presents TTM on air!

    Tracklising:Promo - My Underground MadnessKorsakoff - Separated WorldPromo - My Claim to FameD-Passion - What's going OnPromo - Life from The Other SideT-Junction - Whats Up With LifeCatscan & Promo - Toch WelleukCatscan - My regionSlavefriese - Dorm of the future (D-Passion Remix)Promo - Brother of ConflictD-Passion - Put Things RightThe Wishmaster & Promo - Silence Surrounds MeCatscan - The World Is MineAlex B & Promo - Bij Gebrek Aan BeterD-Passion - Fuck The Free WorldPromo - I Called YouD-Passion - Searching for TomorrowG-Shock - DemonsD-Passion - Change HistoryPromo - Running Against The RulesDr. Macabre - BoomstickCatscan - Enemy on the runPeaky Pounder - FasttalkingD-Passion - Blacklist AmokVoid Settler - Gnomes Tinker With Time (Hellfish remix)Peaky Pounder - HermestoCatscan & Promo - Virgin TerritoryRude Awakening - Revolting AgainstHectic Fence - Blackmailing (D-Passion remix)Armegeddon Project - Floatin' in AcheronRude Awakening - Rude AwakeningCatscan - Finishing Profiles The DJ Producer - The Signal (D-Passion remix)Promo - Hurricane BrainThe Wishmaster & Promo - Crazy As FuckD-Passion - Power Of FearCatscan - Capture in DistressPromo - Always FutileD-Passion - RealismPromo - Different Breed of MenD-Passion - UnstoppableThe Wishmaster & Promo - Real rudeD-Passion - Infection Promo - The TabletPromo - Phreak Ya Speaka

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  • 00:27:36

    #79: Good to Great: How To Take Your Small Business To Greatness-Part 1

    · The Three Month Vacation Podcast: Online Small Business|Marketing Strategy Plan| Sean D'Souza | Psychotactics

    There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work "great"? How do you even know or benchmark "greatness?". And can a small business achieve greatness or do you have to be a dominant player like Apple, Disney and Walmart. In this episode we get right to the root of greatness and how the book "Good to Great" by Jim Collins changed my life. But instead of the massive journey to greatness, this episode shows you a tiny path. A path most of us can manage with just a little bit of effort. A life of mediocrity is hardly worth living. Here's the pathway to greatness. ----------  Useful Resources / To access this audio + transcript: http://www.psychotactics.com/79 / / Email me at: sean@psychotactics.com / / Twitter/Facebook: seandsouza / / Magic? Yes, magic: http://www.psychotactics.com/magic ----------  Part 1: The Hedgehog PrinciplePart 2: Preserving the Core + Stimulating ProgressPart 3: Big, Hairy Audacious Goal—The BHAGRight click here and ‘save as’ to download this episode to your computer.   Useful Resources 5000bc: How to get reliable answers to your complex marketing problemsWhy Happiness Eludes You: 3 Obstacles That We Need To OvercomeFind out: Do We Really Need To Start With Why? ----------------- The  Transcript “This transcript hasn’t been checked for typos, so you may well find some. If you do, let us know and we’ll be sure to fix them.”   Around the autumn of 1890, Daniel Burnham was given a project. Burnham was an architect—an extremely well known architect—in Chicago. And he’d been given a job like no other. He was expected to turn a boggy square mile into what would be the spotlight of the world. He was put in charge of the World’s Columbian Exposition. He just had one tiny problem—the Eiffel Tower.On March 31, 1889, Paris had had it’s own Exposition. And it quickly surpassed the Washington Monument to become the then tallest man-made structure in the world. Burhnam had the unenviable job of surpassing the hoopla around the Eiffel Tower, but no one had a clue what to do. “Make no little plans”, he said to his team of engineers, but they could come up with little to rival the magnificence of the Eiffel Tower. Of course there were proposals: a tower garlanded with rails to distant cities, another tower from whose top guests would be pushed off in chairs (pretty much like today’s bungee jumping). And Eiffel himself proposed an idea for the Chicago exposition—a bigger tower than the one in Paris.How could the Chicago Exposition outshine the now most famous monument in the world—the Eiffel Tower? It seemed almost impossible to come up with something that would rival the French monument. An engineer called Ferris has the answer. The ideas were going nowhere and the Chicagoans were pulling their hair out, when a 33 year old engineer from Pittsburgh came up with an idea: how about a huge revolving steel wheel? He came up with sketches, added additional specifications and then shared the idea with Burnham. But Burnham was not impressed.The slender rods of the wheel were too fragile. It would be madness to carry people to a height taller than the Statue of Liberty in such a fragile wheel. But Burnham wasn’t just dealing with any ol’ engineer. He was dealing with George Washington Gale Ferris Jr—who would forever be associated with the Ferris wheel. Ferris was so convinced his idea would work that he spent $25,000 of his own money, hired more engineers and recruited investors. And consider that $25,000 would be worth over $650,000 in today’s money. Over a 100,000 parts went into the Ferris wheel. And an 89,320 pound axle had to be hoisted onto two towers 140 feet in the air. On June 21, 1893 when it was launched, it was a stunning success. As the exposition went through the next three week, more than 1.4 million paid 50 cents for a 20-minute ride. George Washington Gale Ferris had literally reinvented the wheel. The year we moved to New Zealand, I had to reinvent my own wheel. You see, I wasn’t in marketing. I had no plans of being in marketing. I was already an established cartoonist back in Mumbai, India and when I moved to New Zealand I pretty much expected to continue to draw cartoons. In fact I was so determined to take that cartoon career forward, that when we moved I had over 100 kilos worth of books shipped. These were no ordinary books. These were the books on graphic design and cartooning that I’d accumulated over the years. Plus, there were brochures. Before I left India, I had no idea what New Zealand held for me. So I printed business cards—as you doBut also lavish four colour brochures, postcards and yes, stationery that I could use when I got to New Zealand. All of this material had to be shipped by air—not by sea—because I was in a big hurry to get going in this new country. Yet, almost a year later, I had to reinvent what I was doing—and it was all because of one book.That book, “Good to Great” has sold over 2.5 million hardcover copies. But more importantly, it was the catalyst in my own reinvention. In 2000 as I got on a plane back to India (I had to go back and tidy up things I’d left undone), I had loads of time to read the book and mull over the ideas. And as I’ve mentioned before in articles and podcasts, I realised that I would never reach my greatness in cartooning. To me, the pinnacle of cartooning was the comic strip, “Calvin and Hobbes” by Bill Watterson. If I couldn’t get up to those lofty heights, it wasn’t feeding my greatness appetite. And so I turned to something I was getting exceedingly good at doing—creating taglines for small businesses. Without realising it, I was wandering down the aisle of marketing. The book—and that 19 hour flight—it did it for me. It put me on my quest for what I’d consider my “greatness journey”. But just as it set the benchmarks, it also raised a ton of questions.Are there benchmarks to know that you’re moving from good to great? How do you know what you’re choosing will end up being great? With all the stories of greatness bouncing around Apple, Boeing, Disney and Walmart, how can a small business owner get to greatness, without becoming big and dominant? Big questions—and it’s best to keep the answers simple. Deep, yet simple.Let’s take a trip and explore the three core elements required to get your own Ferris wheel going—even when the odds seem stacked against you. The three elements we’ll cover are: The Hedgehog PrinciplePreserving the Core + Stimulating ProgressBig, Hairy Audacious Goal—The BHAG.   Avis—the car rental company—was pretty much in the doldrums. Back in 1961, it was losing $3.2 million a year and there seemed to be no way to beat the domination of their biggest rival—Hertz. And the two companies had been at each others throats since the mid-1940s, when Air Force officer, Warren Avis created a niche out of thin air. As he travelled around, Warren Avis  realized that most car companies were downtown—not a very convenient place to get a car if you just flew into a city. Business travel was growing steadily and many executives would touch down, rent a car, drive to their meetings and drop the car back at the airport on the very same day. Hertz was not impressedThey continued to run their rental car business downtown, as if Avis didn’t exist. Yet, over time, they found Avis gobbling up chunks of their business. It seemed logical to simply replicate what Avis had done. With this move, Hertz signalled the start of the rivalry that exists to this day. But then, along came 1962 and an creative agency called Doyle Dane Bernbach (DDB). The copywriter team of Paula Greene and Helmut Krone created an advertising campaign that would take Avis from losing $3.2 million to earning $1.2 million. What’s more, it would rock Hertz’ smugness to its very core. From 1963 to 1966, Hertz smug look turned to paralysisThe market share percentage gap between the two car companies shrunk from 61-29 to 49-36. The “We’re only No.2. We try Harder” immediately captured the attention of the public. But why did this “We try harder” campaign really work? When we look at the Hedgehog Concept outlined in “Good to Great”, the answer is more than apparent. The Hedgehog principle consists of three pertinent questions:– What can you be the best in the world at?– What drives your economic engine?– What are you deeply passionate about? Avis could easily answer those questions—but only once it had the new ad campaign goingIt was the best in the world at “bending over backwards” to make car customers happy. After all it was only No.2, and couldn’t afford to rest on its laurels. This concept of “trying harder” got the entire company to indeed try harder. And yes, we all know how their bleeding balance sheet made a sharp U-turn into decent profitability. They got the “best in the world” covered, the “economic engine” was purring away. Only one thing remained—the passion. The “we try harder” might have been just a slogan, but it was a slogan that drove the passion—and if the slogan is right, it often does drive the passion! Avis ticked all the three boxes, and they were well on their way to scaring the heebie-jeebies out of Hertz. Notice how money—or the economic engine—isn’t really the focus of greatness?Money is important, that’s for sure. A company gasps and coughs it’s way into oblivion if it can’t fire up that economic engine. And yet, it’s more than clear that for most of us, at least, money is not the driving factor. All those website owners that show you how their income doubled and quintupled are still sitting on the same sofa; they’re still typing on that same yellowed keyboard. Yes, they may have doubled or quintupled the size of their house or boat, but when money becomes the only focus, there’s no time to enjoy the good stuff in life. Which is why the “best in the world” journey needs to start with what makes you deliriously happy. It’s the stuff that wakes you up and keeps you going, no matter what. Your work becomes your passion and the complete opposite of trying to outsource everything and doing as little as possible. Money helps enormously in getting you to your goal, but the passion and desire is what’s behind the wheel. And this is where confusion comes bouncing through the doorWhen I quit my career in cartooning, I was doing very well indeed. I’d moved to New Zealand and despite being in a brand new market, the profit for the first year was $75,000. Picture me sitting at my computer, drawing cartoons, listening to music and then taking a nap and you get the idea. It wasn’t exactly like I was struggling to put food on the table. Still, the moment you decide you want to change things—the moment I decided I couldn’t beat “Calvin and Hobbes”, I was in trouble. I’m good at a lot of things. I whizz my way around Photoshop, I can cook exceedingly well, you’ve probably seen my food and travel photos on Facebook—and you’re getting an idea of the looming problem, aren’t you? The moment you can do more than one thing, you’re not sure where to go. The journey to greatness seems to run right into a pool of quicksand. So how do you get yourself out of this mess and back on track?I’d decided I didn’t want to do cartooning—at least at that point in time—and I wanted to take this leap into marketing. I didn’t know much about marketing, but that minor detail wasn’t keeping me up at night. Still, I was in a fog—after all marketing is this big, nameless, faceless profession and I hadn’t a clue what the journey to greatness was going to look like, or whether one existed at all. And that’s when I ran into a subset of marketing. A subset is what starts the journey to greatnessMy story was quite accidental—as yours may well be. I joined this networking group called BNI. We’d meet every Friday, enjoy breakfast and hand out referrals. And crucial as all this referral giving was to me at the time, one factor was even more pivotal to help me on my journey. BNI has this strange custom called “the dance”—as in “dancing with a partner”. In this so-called “dance”, you go across to visit another of the members. For instance, I might go and meet the real estate agent at her office. Or another week I might end up talking to the financial planner in the group. Being new and enjoying this extroverted behaviour, I binged on the “dance”I started meeting several members of the BNI group in relatively quick succession. They’d tell me what they did—often spending between 10-20 minutes explaining the details. Then I’d ponder over what they just said, and boil it down to a single line. In effect, I’d given them a tagline—a working tagline that would elicit curiosity and get their prospects interested. The first time I encapsulated their 20 minute speech into a single line, I wasn’t aware of what I was doing.Twenty or thirty tagline later, with everyone telling me how “great” I was at taglines, I decided to make that my entry point into marketing. I wasn’t going to be the best in the world at marketing—and no one can ever take such a title. But I could create a subset. And that’s because a subset is simpler than a well-laid out, world domination plan. Which means that you’re going to make a career out of teaching a program like InDesign, don’t take on every tool bar in the program. Just teach clients how to create an amazing e-book in under an hour. The Hedgehog Concept If you’re going to be the best in the world at WordPress sites, you’re headed for chaos.But take on a subset and you could be the designer that gets clients to their destination in just three steps. Even the all-time greats in the history of mankind—take Michelangelo for instance—he made the statue of David his subset. He was headed towards the magnificence of the Sistine Chapel in time, but to start on that journey of greatness, he had to take on carving just the statue of David. Once you deal with a subset, passion almost force-feeds you with energyAvis found its passion once it had the subset of “trying harder” instead of the grand scheme of “trying to do everything”. I found my subset quite by accident while taking on taglines. And the moment you streamline your idea into one tiny bit, you’ll get enormous control over that bit—and the passion faucet will begin to flow. You’ll read more about the subset, practice it longer and harder and it will take over your life. Which effectively means you’re done with two elements of the Hedgehog principle all at once. You have your passion—thanks to your subset—and it’s put you well and truly on the road to personal and professional greatness. That leaves just the looming question. Will it drive your economic engine? Will it pay the bills? And how soon? I didn’t know the answer to that question of the economic engineIn fact, I did something very silly in my quest for “being the best in the world”. I quit cartooning—yup, just like that. One fine day, I decided I wasn’t going to do any cartoons. And then something extremely strange happened. No one called me for a cartoon project any more. Right until that moment I’d been filling that balance sheet with a decent profit, and suddenly I didn’t get a single call or e-mail for another cartoon project. Be aware that I was drawing stuff for ad agencies, magazine covers, local councils and private clients. And yet, it stopped almost as if I had taken a full page ad in the newspaper that said, “Sean D’Souza doesn’t want to draw cartoons any more. Stop bugging him.” My dream had come true, but I didn’t have a buffer. The buffer isn’t just moneyIt’s also the buffer of knowledge and of confidence. Remember, I wasn’t a marketing guy, I was a cartoonist. That thought stays in your head and seriously undermines your confidence. Getting to the library, stacking up 30 books at a time was top priority. We’re talking about economic engines here, and knowledge plays a big role in how you get paid. Having the skills to run a business is what allows you to make that engine vroom. I had to teach myself how to write great articles, how to create compelling copy—and yes, how to speak. That buffer was important for my economic engine, but money played its role too. I jumped right into marketing and out of a businessI’d spend a chunk of time beefing up on the learning and the skills. But I hadn’t considered the factor that everything takes time to turnaround. It was a rash move, and luckily Renuka had a decent job. That paid the bills, the mortgage and let me fumble forward toward this “greatest in the world” dream. Um, Renuka also quit her job and joined Psychotactics a few months later, but that buffer was all we needed. We were now on a trajectory to align ourselves with the Hedgehog Principle. Like Michelangelo, we had to carve one David at a time. Like Avis, we had to “try harder” one car at a time. We were passionate about what we did. And the clients started to trickle in. But the Hedgehog principle itself, isn’t enoughJim Collins stresses a second more important factor. In fact, he considers this second factor to be the most important of all the material he’s written over the years. It’s called: Preserving the core AND stimulating progress. Let’s find out just what this means for you and your small business. Preserve the Core AND Stimulate Progress Recently a client called Rosa wrote to us with a request. “I would have preferred to read the series on Dartboard Pricing in ePub,” she said. She made it clear it was a request, not a demand. Which brings up a whole new set of problems for us at Psychotactics. Most business books are designed with text in mind and may contain a few graphics. Our books aren’t designed that way at all. They have dozens of cartoons and under every cartoon is a caption. In The Brain Audit alone there are almost 100 cartoons and corresponding captions. In a PDF, this layout is easy-peasy. Create the book in InDesign and export it as a PDF and it maintains its design integrity. Try to do the same thing for an ePub and it’s like stepping in poo. It’s a tedious, frustrating process to get all the graphics to align the way they shouldThe easier way is to just make a quick excuse, apologies and move on. After all, it isn’t like 90% of our audience is asking for an ePub. It’s just a stray request, isn’t it? It’s simple to ignore the request and get on with the important task of doing whatever it is we do. But that’s where the problem lies, doesn’t it? We’ve ignored the concept of progress. Almost all of us today read on a tablet or our phones. I know I do, my wife does, even my mother in law who ranted and raved about computers—she now loves her iPad. And PDFs work on tablet devices and phones, but they’re super clunky. Sadly that’s not the only problemJim Collins talks about two elements: preserving the core and stimulating progress. And he goes to great lengths to stress the AND in between both of them. So all of us have to stand back and ask ourselves: What’s our core? The core of Psychotactics has been the factor of “consumption”. Any one can create attraction and conversion. It’s super-hard to get clients to consume what they’ve bought from you. Books, courses, workshops—we spend hours, days and weeks trying to figure out how to achieve a skill. The cartoons, the captions in the book—they’re not just a design concept. They’re placed there as memory hooks; as a method of summary. They need to be exactly where they are in the books and courses. We could remove them and easily create an ePub like most ePubs, but that would fit in with our core. Collins says it has to be an AND. We have to preserve the core AND stimulate progress. This principle is clearly frustrating and pulls in opposite directions.When you’re starting out, you don’t have any legacy issues in place. You create a business the way you want to shape it. And the core and the progress moves along nicely. It’s when you “grow up” that you have to worry about how all the past has to fit in with the future. The longer you’ve been in business, the greater the past, and the more the past has to merge with an ever changing future. Take Nokia for instanceYou can almost hear the sound of the Nokia ring, can’t you? In the early 2000s, all of us would have at one point in time run into, or owned a Nokia. Nokia was no slouch in realm of being super-progresssive. They were into paper, then electricity and bounced from there to rubber, galoshes and finally were the most dominant phone manufacturer on the planet. In the early 1990’s they had a clear and accurate vision of the future. They saw the coming of the cell phone, dumped all their businesses and stuck with the cell phone. And then, just for good measure, they invented the first smart phone. That amazing device you take photos with, use to find your way around and yes, make phone calls—Nokia was on the ball way back in 1996. They even built a prototype of an Internet-enabled phone at the end of the 90’s. And then they got stuck in a loopThey failed to see the link between their core—which was to make really simple phones—and the future. The future was software. The core of their legacy was hardware. They spent millions of dollars turning out failure after failure. They believed so much in their hardware that they just couldn’t figure out the software issues. And down they went, ring and all, finally selling their company to Microsoft. To go from good to great we have to ask ourselvesWhat’s the core of our business. What do we stand for? What will we never change, never compromise on—and yet how will we step into the future when it presents itself to us. Most of us rarely have a problem with core values. Once we’ve spent enough time in our business, we know what we stand for, but what we fail to prepare ourselves for is the oncoming storm. We keep doing things the way we’ve always done. The worst three words we repeat over and over, when faced with change is: I know that, I know that, I know that. I thought I knew a lot about podcastsAfter all I’d rode the early wave of podcasts when Apple first introduced them. And then in 2008/09 we decided to pull the plug on the podcast. When clients—and one client in particular—kept asking me to create a podcast, I’d ignore the comment. As far as I was concerned, podcasts were a thing of the past. I wasn’t ready to listen and the years ticked away while we busied ourselves with the core of what we’d always done. Today, the “Three Month Vacation” podcast is one of the biggest joys in my dayI love writing, I love presentations, but it’s the podcast that connects me to a medium I love. And in turn the podcast connects us to our clients in ways that not possible on paper, or through books. The podcast is the closest we come to an offline workshop. But I wasn’t interested in the “future”. As far as I was concerned, podcasts were the distant past. And today we know those thoughts, that strategy was wrong. We see the enormous number of clients who find the podcast, then sign up to the newsletter. At our offline workshops over 50% of the audience listens religiously to the podcast. The podcast fit in so nicely with our core. And was the medium of the future. Even so, it’s not possible to chase every rainbowTechnology moves ahead at a blinding pace. You can’t play with every new phenomenon. Which is why we have to go back to the Hedgehog principle. What can you be the best in the world in? What are you deeply passionate about? What drives your economic engine? In the subset of podcasting, we achieve all three. And this is what you’ll have to do as well. Find your core AND stimulate progress, with your eye always on the passion. The passion is what drives your business today and will continue to do so in the future. If you don’t wake up crazy with happiness, then you’re not headed towards greatness. It’s the reason I moved on from cartooning back in the early 2000s. I wasn’t waking up happy as a lark—and so I had to find something else. Which, interestingly, takes us to our third element: The hairy, audacious goal—oh, it’s big too. That makes it the BHAG (pronounced: bee-hag). The BHAG Until the moment Greig Bebner set to work on his kitchen table with a glue gun and some kite material, the basic design of the modern umbrella hadn’t changed since 1928. They come in all sorts of colours, shapes and fancy gizmos, but the core elements of the umbrella are the same—and they don’t work. The moment a gust of wind comes along, you hear cursing, then more cursing and finally the umbrella being thrown on the pavement. So Greg set about on a big, hairy, audacious goal—a BHAG. He wanted an umbrella that would stand up to the crazy wind and rain on One Tree Hill.Now if you’ve ever visited Auckland, New Zealand, you’re likely to have your hair tossed around wildly on a windy One Tree Hill day. It’s certainly no place to open an umbrella. Then to push that BHAG even further, he tested the Blunt at Force 12 (117 km/h) which is the maximum setting of the test wind tunnel. The umbrella stood up to the punishment with ease. But why did the umbrella work so flawlessly?It starts with the BHAG. It’s almost a Star Trek kind of goal—to go where no man gone before. It’s not a namby-pamby set of goals. It’s one overarching factor that scares the heebie-jeebies out of you as a business owner.A windy day on One Tree Hill in the middle of a storm. That’s a good testing ground for an umbrella. Sometimes this goal is restricted to your product, sometimes it’s a lot bigger.Like Akio Morita, the co-founder and former chairman of Sony Corporation. He was working on a revolutionary product called the Walkman. Until the Walkman was introduced on July 1, 1979. Until the Walkman showed up, portable music players were non-existent. Even though the Walkman stuttered with disappointing sales in the first month, it went on to sell over 400 million units. But Morita’s goal wasn’t just to sell a ton of WalkmansHis goal was a lot loftier. Before Sony introduced a ton of extremely sophisticated equipment, Japan was considered to be a backward country. It was associated with paper parasols and shoddy imitations. Akio Morita wanted to turn that perception around so that “Made in Japan” commanded respect and was associated with high quality. And he succeeded, with Sony at the forefront of his BHAG. In 2014, A Harris poll showed Sony was the No. 1 brand name among American consumers, ahead of American companies like General Electric and Coca-Cola. At Psychotactics, we have a BHAG tooThe goal is to get rid of information for information sake and replace it with skill, instead. We’re drowning in information, and yet every book, every course brings even more information to the table. But is that what we really want? Or do we want the skill instead. We want to write articles, create sales pages, be able to sell at higher prices. We want to learn to cook, draw, paint or acquire skills that make us look, feel and be smarter. A BHAG has to be hairy, audacious, and bigger than anyone thinks possible. Starbucks had a BHAG tooIt was to open up a new Starbucks cafe every single day of the year. But soon enough, Starbucks was running into trouble. Can you see why? It’s big, hairy and audacious to open up a Starbucks every single day, but does it inspire any passion? Does it feel like you’re somehow changing the world you live in, let alone the world around you?The BHAG wasn’t to make Sony the star, but instead to make Japan and Japanese products top-notch once again. Every business should have a BHAG.Something that sits there in the corner challenging you to become better—not necessarily bigger—than you are. To create a Ferris Wheel or an Eiffel Tower. To create artworks of enduring magnificence as Michelangelo, Leonardo da Vinci and Rembrandt did. And the way to create that BHAG is to scare yourself. To know that everyone says there are things you’re not supposed to achieve. That these things are impossible. And yet, you do it, because it’s the most inspiring thing to do!Combined with the Hedgehog principle, preserving the core and stimulating progress, you have a system in place that can take your business from good to great. And even as you embark on this journey, you know that you will forever be on the road to making things better, not necessarily bigger, but always better. Better—it’s a great place to be! The action plan and summary coming in the next episode. Click here to listen to part 2:  Good to Great: How To Escalate The Path To Greatnesshttp://www.psychotactics.com/path-to-greatness/

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  • 00:35:08

    Digitalisierung als wichtigster Erfolgsfaktor

    · PERSONAL BRANDING | Entfalte das Potenzial deiner Persönlichkeit als Marke in Zeiten der Digitalisierung

    So gelingt die Digitalisierung – Methodiken, Strategien, Vorgehensweisen, Gefahren, Tipps Die Digitalisierung hat nicht nur das alltägliche Leben grundlegend verändert, sondern verlangt auch von Unternehmen, ihre Geschäftsprozesse an die neuen Bedingungen anzupassen. Obwohl Studien zufolge immer noch viel zu viele Unternehmen die Bedeutung des digitalen Wandels nicht erkannt haben, führt für jene Unternehmen, die auch in Zukunft auf dem Markt bestehen wollen, kein Weg am Setzen entsprechender Maßnahmen vorbei. Unternehmer, Manager und Führungskräfte müssen gemeinsam mit den Mitarbeitern an einem Strang ziehen, damit der digitale Wandel innerhalb eines Unternehmens gelingt. So kann eine erfolgreiche digitale Markenführung angepasst an die digitalisierte Welt etabliert werden. Gelingt dies, kann ein Unternehmen in hohem Maß vom digitalen Wandel profitieren und dessen volles Innovations- und Produktivitätspotenzial nutzen. Entscheidend über Erfolg und Misserfolg sind hierbei Methodik, Strategien sowie Vorgehensweisen. Wer mit einem durchdachten Masterplan vorgeht, darf sich schon bald zu den Gewinnern der digitalen Transformation zählen. Wir haben daher die wichtigsten Infos, die Sie benötigen, um Ihr Unternehmen erfolgreich zu digitalisieren. Die wichtigsten Schritte zur Digitalisierung in Ihrem Unternehmen Ermittele den Ist-Stand Bevor es mit Veränderungen losgehen kann, muss erst einmal der Ist-Stand des Unternehmens analysiert werden. Wo steht das Unternehmen jetzt, wo soll es in Zukunft positioniert sein? Auf Basis einer solchen Analyse kann eine umfassende und für das jeweilige Unternehmen maßgeschneiderte Digitalisierungsstrategie entwickelt werden. Diese Strategie ist auch notwendig, um unerwünschte Insellösungen zu vermeiden und alle Abteilungen eines Unternehmens in den Wandel einzubinden. Identifiziere Dich mit der Digitalisierung Damit die Transformation in das digitale Zeitalter gelingt, müssen sich sowohl Führungsetage als auch Mitarbeiter eines Unternehmens mit der Digitalisierung identifizieren. Obwohl gerade Digitalprojekte häufig von unten nach oben aufgezogen werden, muss der Impuls für die Digitalisierung von oben kommen, denn nimmt das Management die mit der Digitalisierung einhergehenden Veränderungen an, ziehen erfahrungsgemäß auch die Mitarbeiter nach. Als besonders empfindliche Stelle hat sich erfahrungsgemäß das mittlere Management von Unternehmen herausgestellt. Nicht selten fürchten die Manager dort um ihre Position als Schnittstelle zwischen Unternehmensführung und Mitarbeitern. Hier gilt es, Aufklärungsarbeit zu leisten und dem mittleren Management einen Zugang zu den neuen Prozessen zu schaffen. Hier ist es auch wichtig, die Mitarbeiter in die Planung zur Digitalisierung einzubinden. Diese sind im operativen Geschäft oft früher mit digitalen Veränderungen konfrontiert und erkennen Potenziale daher auch eher. Das Management ist nun gefragt, eine Digitalisierungsstrategie für deren Nutzung zu liefern. Eine Stakeholder-Matrix ist ein nützliches Instrument, um die Rollen aller Interessenten und Unterstützer in der Organisation zu identifizieren und einen effektiven Kommunikationsplan für die Digitalisierung zu entwerfen. Besonders wichtig: Versuchen Sie die einzelnen Stakeholder nicht mit nackten Zahlen und Fakten von der Wichtigkeit der Digitalisierung zu überzeugen, sondern nutzen Sie hierfür intelligentes Storytelling. Mit diesem kommt Ihre Botschaft nämlich viel besser an. Definiere Strategieblöcke Lege fest, welche Ziele Ihre Digitalisierungsstrategie haben soll und welche Möglichkeiten für die Umsetzung digitaler Prozesse Dein Unternehmen bietet. Hierauf basierend bildest Du Strategieblöcke, die dazu dienen, Projekte in den einzelnen Bereichen des Unternehmens abzuleiten. Darüber hinaus solltest Du nun Kennzahlen definieren, anhand derer Du später den Fortschritt beim Erreichen der von Dir gesetzten Ziele überprüfen kannst. Lege  konkrete Maßnahmen fest Nun nimmt Deine zuvor verfasste Digitalisierungsstrategie konkrete Formen an, indem Du Teilprojekte definierest. Achte  gerade zu Beginn darauf, dass die Laufzeit der einzelnen Teilprojekte nicht über einem Jahr liegt. Auf diese Art können Projektziele rascher erreicht werden, wodurch den Stakeholdern wiederum zeitnah ein Erfolgsgefühl vermittelt werden kann. Kommuniziere ständig Damit die Digitalisierung eines Unternehmens gelingt, kommt es neben klassischem Projektmanagement vor allem auch auf eine ständige Kommunikation mit allen Beteiligten an. Diese sollten unbedingt über alle Erfolge, Strategieanpassungen sowie Erreichung der Projektziele auf dem Laufenden gehalten werden. Integriere Digitalisierungsmaßnahmen Obwohl die Digitalisierung ihren Ausgangspunkt in der IT-Abteilung eines Unternehmens hat, betrifft er letztendlich die gesamte Unternehmensorganisation. Die Digitalisierung erstreckt sich daher über alle Abteilungen eines Unternehmens, wobei jedoch stets darauf geachtet werden sollte, den Mitarbeitern einen gewissen Freiraum bei der Nutzung digitaler Werkzeuge wie Software und mobile Technologien zu lassen. Untersuchungen nach wirkt sich diese Wahlfreiheit nämlich besonders positiv auf die erfolgreiche Digitalisierung eines Unternehmens aus. Nichtsdestotrotz muss es im Unternehmen auch eine Instanz geben, die den Überblick sowie die Kontrolle über alle Prozesse bewahrt. Von dieser zentralen Koordinationsstelle müssen ständig alle Optimierungs- und Integrationspotenziale bewertet und aufgezeigt sowie den Mitarbeitern alle digitalen Werkzeuge zur Verfügung gestellt werden. 12 strategische Tipps für die Digitalisierung im Unternehmen 1. Überwinde innere Schranken Die Welt verändert sich ständig und stellt uns so vor neue Herausforderungen. Heutzutage geschieht dies schneller als jemals zuvor – was gerade noch aktuell ist, ist morgen vielleicht schon nicht mehr wichtig und wird vom nächsten Trend abgelöst. Besonders in der Geschäftswelt heißt es am Ball bleiben, um weiterhin konkurrenzfähig und erfolgreich zu sein. Dabei kommt es jedoch nicht nur darauf an, neue Trends rechtzeitig zu erkennen, sondern auch Relevantes von Irrelevantem unterscheiden zu können. Und just in diesem Punkt scheinen leider viel zu viele Entscheidungsträger Probleme zu haben. Sie sehen den laut einer Studie die Digitalisierung nämlich lediglich als Medienhype, als kurzweiliges Phänomen, dessen Verschwinden wohl nur eine Frage der Zeit ist. Ein fataler Denkfehler. Die Digitalisierung hat sowohl Alltagsleben als auch Geschäftswelt nachhaltig verändert – nicht umsonst spricht man auch von der digitalen Revolution. Diese grundlegende Veränderung als momentanen Hype abzutun, kann das Ende eines Unternehmens bedeuten. Möchte ein Unternehmen auch in Zukunft bestehen, muss es einen Digitalisierungsprozess durchlaufen. Und damit dieser starten kann, muss es zuerst einmal in den Köpfen Klick machen – und zwar in jenen der Mitarbeiter, ebenso wie in jenen der Entscheidungsträger. Der erste Schritt einer erfolgreichen Digitalisierung ist daher deren Akzeptanz, das Anerkennen ihrer Wichtigkeit sowie der darauf basierende Wille, als Unternehmen ein Teil der digitalen Zukunft werden zu wollen. 2. Mache die Digitalisierung zur Chefsache Die Digitalisierung beginnt in der Führungsetage und in Form einer ganzheitlichen Unternehmensstrategie, die nicht nur die IT-Abteilung, sondern auch alle anderen Bereiche eines Unternehmens betrifft. Was sich wie eine grundlegende Umwälzung in der kompletten Unternehmensstruktur liest, ist dies auch tatsächlich. Umso wichtiger ist es, dass die Führungsetage die Digitalisierung anerkennt, initiiert und vorantreibt. Die Voraussetzungen hierfür sind Aufgeschlossenheit gegenüber Veränderungen, Innovationsgeist und der Wille, Altes durch Neues zu ersetzen – auch wenn sich das Alte über die Jahre hinweg bewährt hat. Darüber hinaus kommt es auch auf ein Vertrauen in die Mitarbeiter an, etwa wenn diese dank mobiler Technologien nicht mehr physisch im Unternehmen anwesend sein müssen, um für dieses zu arbeiten. Damit dies alles gelingen kann, müssen Führungskräfte und Manager eines Unternehmens voll und ganz zur Digitalisierung stehen und diesen mit all ihren Mitteln vorantreiben. 3. Finde einen roten Faden in der Digitalisierung Man kann es gar nicht oft genug betonen: Der digitale Wandel betrifft längst nicht nur die IT-Abteilung eines Unternehmens, sondern dieses als Ganzes. Um den digitalen Wandel eines Unternehmens erfolgreich zu realisieren, können die einzelnen Abteilungen daher nicht getrennt agieren, sondern müssen unbedingt aufeinander abgestimmt zusammenarbeiten. Und gerade hier lauern besonders viele Risiken, die den kompletten Digitalisierungsprozess gefährden können. Ein roter Faden, der dem Vorgehen Struktur und System verleiht, hilft, diese Risiken zu minimieren und sorgt gleichzeitig dafür, dass der Wandel erfolgreich verläuft. Die Erstellung eines umfassenden Digitalisierungskonzeptes, das perfekt auf die individuelle Situation des jeweiligen Unternehmens, seinen Sektor, sein Angebot sowie den Anforderungen seiner Kundschaft zugeschnitten ist, ist daher unumgänglich. Digitaler Markencode – so nennen wir ein solches Modell. Es muss zwangsläufig auf das jeweilige Unternehmen zugeschnitten sein, damit der Digitalisierungsprozess den optimalen Erfolg bringt. 4. Vertraue nur auf Digitalisierungsexperten Digitaler Markencode – das ist das Stichwort und zugleich die Basis einer erfolgreichen Digitalisierung. Vergiss nicht: Mit dem Digitalisierungsprozess positionierst Du Dein Unternehmen komplett neu. Das heißt nicht nur, dass Du Neues akzeptieren und anwenden, sondern auch, dass Du Dich von Altem – auch wenn es sich bislang überaus bewährt hat – verabschieden musst. Dies geschieht im Rahmen der Entwicklung einer Digitalisierungsstrategie. Und diese sollte von der Führungsetage initiiert sowie von – externen – Digitalisierungsexperten realisiert werden. Die Umsetzung gehört keinesfalls in die Hände der Abteilungsleiter, denn sie ist aufgrund ihrer enormen Wichtigkeit zur Chefsache zu erklären. Führungskräfte sollten dabei unbedingt auf die Fachkenntnisse sowie das Know-how externer – auch branchenfremder! – Digitalisierungsspezialisten setzen, denn diese bringen nicht nur das nötige Wissen, sondern auch einen unbefangenen Blick auf herrschende Strukturen mit. So erhält der Digitalisierungsprozess wertvolle frische Impulse und das Unternehmen kann gleichzeitig von Digitalisierungsexperten, die derlei Prozesse bereits erfolgreich begleitet haben, profitieren. 5. Denke in großem Rahmen Ein erfolgreicher Digitalisierungsprozess ist ein alle Bereiche des Unternehmens umfassender Wandel. Das heißt konkret: Mit der Installation eines Webshops, der Erstellung einer mobilen Website oder der Integration mobiler Endgeräte alleine ist es längst noch nicht getan. Denke daher allumfassend und entwickele eine komplette Digitalisierungsstrategie für Dein Unternehmen. Aber vorsicht: Auch wenn Du im großen Stil planen solltest, achte darauf, schrittweise vorzugehen und den Digitalisierungsprozess piece-by-piece umzusetzen. Partitioniere  die Gesamtstrategie in kleine Einzelvorhaben, die Du parallel und überschaubar umsetzt. So arbeitest Du kontrollierbar und ohne die Übersicht zu verlieren an der Realisierung des großen Ganzen, das letztendlich das Gesamtziel darstellt. Und dank dieser Strategie kannst Du auch bevor der gesamte Digitalisierungsprozess umgesetzt wurde mit den einzelnen Maßnahmen kleine, aber deutlich spürbare Fortschritte erzielen. Dies sollte auch bei deren Planung stets eine wichtige Zielsetzung sein. 6. Koordiniere alle Digitalisierungsprozesse Ebenso wichtig wie der rote Faden, der sich durch die Digitalisierungsprozesse zieht, ist auch deren Koordination. Diese wird Untersuchungen nach leider von vielen Unternehmen vernachlässigt – es fehlt an Abstimmung der einzelnen Abteilungen und Projekte werden ohne Absprache mit anderen Unternehmensbereichen realisiert. Kein Wunder also, dass der Digitalisierungsprozess auf diese Weise nur ineffizient voranschreitet. Dabei müssen alle Abteilungen eines Unternehmens einer Gesamtstrategie folgen und in ihren Aufgaben aufeinander abgestimmt in ihren Bereichen ihren Teil zur Umsetzung des Masterplans beitragen. Dies kann auf gar keinen Fall isoliert voneinander gelingen, sondern erfordert die geschickte und strategische Abstimmung aller Maßnahmen und Handlungen. Integrierte Strukturen und Prozesse sind der Schlüssel zu einem nachhaltigen Erfolg aller Bestrebungen sowie einer erfolgreichen Digitalisierung Ihres Unternehmens in die digitale Zukunft. 7. Setze Prioritäten Der Digitalisierungsprozess kann unzählige Einzelschritte umfassen. Dabei sollten einige von diesen einen wesentlich höheren Stellenwert genießen als andere – und zwar jene, die ausschlaggebend für die Kundenzufriedenheit sind. In der Regel handelt es sich hierbei um die Top-30-End-to-End-Prozesse eines Unternehmens. Welche diese genau sind, ist von Unternehmen zu Unternehmen unterschiedlich und muss individuell festgestellt werden. Zu den grundlegenden Aufgaben bei der Erstellung eines Digitalisierungsplans zählt daher das Eruieren dieser unternehmensspezifischen Prozesse. Konnten diese festgestellt werden, sollte ihnen die höchste Priorität zugesprochen werden. 8. Stelle finanzielle und personelle Ressourcen für die Digitalisierung bereit Es steht vollkommen außer Frage, dass die Digitalisierung von Unternehmensprozessen Zeit und vor allem auch Geld kostet. Steht die Digitalisierungstrategie erst einmal, ist vor allem die IT-Abteilung eines Unternehmens gefragt. Diese muss dann nämlich die neuen digitalen Geschäftsmodelle gestalten und auch umsetzen. Dafür muss sowohl ausreichend Zeit als auch Personal bereitstehen. Hier sollte ein Unternehmen keinesfalls mit Ressourcen geizen, sondern der IT-Abteilung nach besten Möglichkeiten den Weg freimachen. Als besonders effizient hat sich auch das Outsourcen weniger wichtiger IT-Dienstleistungen erwiesen. Dieses schafft der IT-Abteilung sowie auch den IT-Systemen wertvolle Freiräume und ist für das Unternehmen finanziell meist rentabler als ein internes Aufstocken der IT-Abteilung. 9. Treibe die Automatisierung bestimmter Digitalisierungsprozesse voran Sei es das Bearbeiten von Beschwerden oder das Beantworten von Anfragen, jeder manuell zu erledigende Prozess kostet Personal, Zeit und Geld. Das muss jedoch nicht sein, denn zahlreiche Prozesse, die oft noch manuell erledigt werden, lassen sich problemlos automatisieren. Eine solche Automatisierung sorgt dafür, dass Mitarbeiter nicht mehr mühsam und zeitaufwendig nach Informationen suchen müssen, und helfen so, effektiv Geld zu sparen. Darüber hinaus können sich die Mitarbeiter nun wichtigeren Aufgaben widmen. 10. Stelle stets die Kundenwünsche in den Vordergrund Letztendlich sollten alle Digitalisierungsmaßnahmen ein Ziel haben: Die Steigerung der Kundenzufriedenheit. Dies solltest Du bei der Planung aller Prozesse und Strategien niemals vergessen. Auch wenn durch die Digitalisierung zahlreiche unternehmensinterne Prozesse optimiert werden können – und dies in vielen Fällen auch durchaus erwünscht ist – darf das reine Optimierungs- und Rationalisierungsbestreben niemals das ausschlaggebende Handlungsmotiv sein. Vor jeder Änderung müssen sich die Verantwortlichen daher die Frage stellen: Wie wird das geplante Vorhaben vom Kunden wahrgenommen? Was aus firmeninternem Blickwinkel oft erstrebenswert und positiv aussieht, kann beim Kunden ganz anders ankommen. Kurz: Nicht alles, was dem Unternehmen einen Vorteil bringt, bringt diesen auch für die Kunden. Hier gilt es, den goldenen Mittelweg zwischen Prozessoptimierung und Erfüllung von Kundenwünschen zu finden. Damit dies gelingen kann, sollten alle geplanten Änderungen stets auch aus Kundensicht betrachtet werden. 11. Motiviere Deine Mitarbeiter Die Nutzung mobiler Endgeräte sowie sozialer Medien gehört für die meisten Menschen heute zum Alltag. Obwohl deren Einsatz im Job von den Mitarbeitern in aller Regel begrüßt wird, solltest Du diese dennoch gründlich auf die Digitalisierung vorbereiten. Das umfasst nicht nur das Schmackhaftmachen der neuen Prozesse, sondern auch eine umfassende Schulung der Mitarbeiter. In dieser muss den Mitarbeitern sowohl vermittelt werden, wie sie neue Technologien nutzen können als auch, warum sie dies plötzlich tun sollen. Wenn Mitarbeiter neue Technologien anwenden, muss Dir klar sein, welche Vorteile dem Unternehmen, den Kunden sowie auch ihnen selbst daraus erwachsen. Darüber hinaus muss ihnen in der Schulung vermittelt werden, inwiefern die Digitalisierung zur Erleichterung ihrer Arbeitsprozesse beiträgt. Auf diese Weise erhalten die Mitarbeiter den vollen Einblick in den Digitalisierungsprozess sowie ein umfassendes Verständnis für dessen Nutzen. Eine derartig transparent gestaltete Digitalisierungsstrategie gibt den Mitarbeitern zudem das Gefühl, über alle Veränderungen im Bild zu sein, was wiederum ihr Vertrauen in das Unternehmen sowie dessen Entscheidungen stärkt. Und so werden die Mitarbeiter nicht nur optimal auf den Einsatz der neuen Technologien vorbereitet, sondern erhalten auch ein grundlegendes Verständnis für deren Wichtigkeit. 12. Setze auf benutzerfreundliche Technologien Egal, ob es um Mitarbeiter oder Kunden geht, Du solltest unbedingt darauf achten, dass die neu eingesetzten Technologien benutzerfreundlich und möglichst einfach zu bedienen sind. Dies ist nämlich eine Grundvoraussetzung dafür, dass diese angenommen und dauerhaft akzeptiert werden. Sind die digitalen Technologien hingegen kompliziert zu bedienen, helfen oft auch die größten Bemühungen seitens des Managements nichts, und die Neuerungen werden leider oft überhaupt nicht positiv aufgenommen. Und akzeptieren weder Mitarbeiter noch Kunden die neuen Technologien, kann ein Kulturwandel kaum stattfinden. Dieser ist für eine gelungene Digitalisierung jedoch ebenso wichtig wie die Technologien selbst. Daher gilt: Mache sowohl Mitarbeitern als auch Kunden die neuen Möglichkeiten schmackhaft. Dies gelingt am besten, wenn diese die neuen Technologien von Beginn an positiv wahrnehmen, da sie ihnen das Leben erleichtern. Unternehmen profitieren von der Digitalisierung durch Kostenersparnis sowie die Erschließung neuer Kommunikations- und Vertriebswege. Soziale Medien erlauben eine effektive digitale Markenführung und ein gezieltes Markenmanagement, das auf der Basis von Authentizität nachhaltiges Vertrauen beim Kunden schafft. Den Mitarbeitern werden wiederum zahlreiche Arbeitsprozesse erleichtert. Zudem haben sie die Gewissheit, in einem zukunftsträchtigen Unternehmen tätig zu sein. Kunden können maßgeschneiderte Serviceleistungen sowie bessere Produkte geboten werden. Sie haben nun die Möglichkeit, via Social Media direkt mit dem Unternehmen in Kontakt zu treten und werden außerdem zeitnah über Änderungen informiert. Diese Vorteile müssen allen Beteiligten klar und deutlich vermittelt werden. So gelingt die Digitalisierung mit Social Media Soziale Medien sind einer der wichtigsten Grundpfeiler der Digitalisierung. Kein Unternehmen, das auch in Zukunft auf dem Markt bestehen möchte, kann es sich noch leisten, Kommunikationskanäle wie Facebook und Twitter ungenutzt zu lassen. Erfolgreiches Markenmanagement findet heute auf Social Media-Sites statt. Um das volle Potenzial dieser neue Kommunikationskanäle nutzen zu können, kommt es jedoch auf den richtigen Umgang mit diesen an. Eine digitale Kommunikationsstrategie sollte daher unbedingt Teil der Gesamtstrategie zur Digitalisierung eines Unternehmens sein. Soziale Medien nehmen einen wichtigen Stellenwert im Online Marketing ein und sollten auch dementsprechend behandelt werden. Dies muss in den Köpfen der Unternehmer verankert sein, bevor es an das Erstellen von Social Media-Präsenzen geht. Hinter dieser sollte auch zwingend eine gut durchdachte Strategie stehen, damit der Auftritt auf sozialen Plattformen auch langfristig und nachhaltig zum Erfolg wird. Nur wer einen Plan hat, kann die Möglichkeiten von Social Media auch nutzen. Hole potenzielle Fans ab Ohne Fans keine Reichweite – doch wie begeistert man potenzielle Fans? Hier gilt der gleiche Grundsatz wie in so vielen anderen Bereichen auch: Hebe Dich mit Deiner Social Media-Präsenz von der Masse ab und bieten Sie den Menschen etwas Besonderes und einen Vorteil. Entwickle eine ganz eigene Kommunikationsstrategie, die für Dein Unternehmen maßgeschneidert ist und sich von jenen der Konkurrenz abhebt. Mach die Menschen neugierig, aber lass diese Neugier nicht im Sand verlaufen, sondern biete potenziellen Fans auch einen Mehrwert. Am einfachsten gelingt dies mit exklusiven Inhalten wie etwa News zum Unternehmen, die ausschließlich auf der jeweiligen Plattform mitgeteilt werden. Setze auf den richtigen Zeitpunkt Veröffentliche News und Beiträge nicht einfach irgendwann, sondern wähle hierfür den perfekten Zeitpunkt, um so viele User wie möglich zu erreichen. Diese Zeitpunkte variieren je nach Branche und müssen mittels Analyse- und Statistiktools individuell bestimmt werden. Anhand dieser Analyseergebnisse kann dann stets der optimale Zeitpunkt für die Veröffentlichung von Inhalten gewählt werden. Sorge dafür, dass Inhalte Deiner Website auf Social Media-Seiten geteilt werden Besser noch, als den eigenen Content auf Sozialen Medien zu verbreiten, ist es, wenn Fans dies tun. Dies gelingt mittels Plug-ins, die das Teilen von Inhalten auf Facebook, Twitter und Co. ermöglichen. Sollen Inhalte auf Facebook geteilt werden, empfiehlt sich die Verwendung eines OpenGraph Protocols, das es erlaubt, Usern bestimmte Contentausschnitte zu zeigen. Dies beeinflusst die Klickrate positiv, sorgt für mehr Aufmerksamkeit und letztendlich auch für mehr Traffic und Reichweite. Zudem können Sie so kontrollieren, wie die Inhalte geteilt werden. Nimm die Betreuung Deiner Social Media-Präsenzen ernst Soziale Medien wie Facebook und Twitter sind längst kein sinnloser Schnickschnack, sondern einer der Grundpfeiler modernen Onlinemarketings – und so sollten sie auch behandelt werden. Wer seinen Auftritt als Unternehmen in den Sozialen Medien nur halbherzig behandelt, wird eher früher als später dafür abgestraft. Daher gilt: Räume der Betreuung Deiner Social Media-Präsenzen höchste Priorität ein. Jene Zeiten, in denen dies eine klassische Aufgabe für Praktikanten war, sollten endgültig der Vergangenheit angehören. Vergiss nie: Via Social Media ist Dein Unternehmen in direktem Kontakt mit Kunden sowie potenziellen Kunden, und zwar als Sender sowie auch als Empfänger. Neben hochwertigen Inhalten kommt es daher vor allem auch auf ein zeitnahes Feedback auf Anfragen sowie sonstige Meldungen von Kunden an. Dabei gilt: Zeige Deinen Kunden, dass Du Dich um sie kümmerst. Antworte zeitnah, aufrichtig und mit Mehrwert. Behalte die Kontrolle Shitstorms sind der Albtraum aller PR-Abteilungen. Dabei versteht man unter diesem klangvollen Begriff eine außer Kontrolle geratene Welle von kritischen Äußerungen – ob berechtigt oder unberechtigt sei dahingestellt – die dem Zielobjekt dauerhaften Schaden etwa in Form von Umsatzeinbußen zufügen kann. Um einen solchen Shitstorm zu verhindern, solltest Du stets die Kontrolle über Deine Social Media-Präsenz behalten und Diskussionen geschickt lenken. Lass diesen so viel Freiheit wie möglich und kontrolliere sie so viel wie nötig. Das heißt, dass Du unangebrachte Kommentare durchaus löschen solltest, dies jedoch immer mit einer nachvollziehbaren Erklärung. Ansonsten musst Du Dir rasch den Vorwurf der Zensur gefallen lassen, was das Vertrauen Deiner Follower und Fans nachhaltig zerstören und nicht selten eine Flut negativer Kommentare – einen Shitstorm eben – nach sich ziehen kann. Sei authentisch Das zweite große Risiko für einen Shitstorm liegt in mangelnder Authentizität. Jedes Unternehmen steht für bestimmte Werte und diese sollte es auch auf Facebook, Twitter und Co. widerspiegeln. Möchte eine Marke etwa jung und trendy sein, muss sie diese Eigenschaften auf ihren Social Media-Präsenzen präsentieren, um von Fans ernst genommen zu werden. Gelingt dies nicht, fühlen sich potenzielle Kunden rasch betrogen und konfrontieren das Unternehmen auf Facebook und Co. mit den Unstimmigkeiten zwischen seinem Image und seinem Handeln. Im schlimmsten Fall ensteht hieraus ein Shitstorm, der nur mit viel Mühe und umfassenden PR-Maßnahmen wieder unter Kontrolle gebracht werden kann. Kümmere Dich um Deine Kunden Soziale Medien dienen nicht nur zur Imagepflege Ihres Unternehmens, sondern vor allem als direkter Kommunikationskanal zwischen diesem und seinen Kunden. Dementsprechend solltest Du diese Funktion der Sozialen Medien auch ernst nehmen und den Kunden stets zum Mittelpunkt Deines Social Media-Marketings machen. Denke immer daran: Soziale Medien sind nicht nur dazu da, um Informationen an die Kunden zu senden, sondern auch, um Informationen von diesen zu erhalten. Reagiere auf Anfragen, Beschwerden und Vorschläge von Kunden immer so rasch wie möglich und zeige dem Kunden, dass er mit seinen Belangen ernst genommen wird. Binde Kunden in die Weiterentwicklung Deiner Social Media-Strategie ein Die direkte und wechselseitige digitale Kommunikation zwischen Unternehmen und Kunden via Social Media kommt nicht nur den Kunden, sondern auch dem Unternehmen zugute. Dieses erhält nämlich direktes Feedback, welches einen wertvollen Beitrag zur Verbesserung zahlreicher Unternehmensbereiche liefern kann. Nicht zuletzt kann es auch zum Feinschliff der Social Media-Auftritte genutzt werden. Fans und Follower sind nämlich das beste Warnsystem, das zudem noch hilft, Kosten für Analysen zu sparen. Als besonders hilfreich haben sich regelmäßig durchgeführte Umfragen zur Zufriedenheit der Nutzer mit dem Social Media-Auftritt erwiesen. Wähle den richtigen Content Nicht jeder Content kommt gleich gut an. Dass dieser dem Leser einen echten Mehrwert bieten sollte, versteht sich von selbst. Darüber hinaus hängt es jedoch auch noch von andere Faktoren ab, ob ein Inhalt von den Fans und Followern positiv aufgenommen wird. Besonders hoch im Kurs stehen zeitlose Inhalte, die auch längere Zeit nach ihrer erstmaligen Veröffentlichung noch einen Mehrwert bieten. Zudem können derlei Inhalte auch häufiger verwendet werden. Hierfür eignen sich zum Beispiel Inhalte, die dem Leser etwas erklären und so sein Wissen zu einem bestimmten Thema erweitern. Natürlich sollten diese Inhalte stets einen Bezug zum eigenen Unternehmen haben. Sei vorsichtig mit Gewinnspielen Gerade auf Facebook erfreuen sich Gewinnspiele großer Beliebtheit bei den Usern. Dabei scheint der Gedanke dahinter einleuchtend: Ich biete die Möglichkeit, tolle Preise zu gewinnen und ernte dafür massenhaft Fans. Nur leider läuft es nicht ganz so einfach. Gewinnspiele sorgen nämlich kurzfristig für jede Menge Aufmerksamkeit, die Kundenbindung stärken sie dabei jedoch leider nicht. Ganz im Gegenteil, hat sich doch auf Facebook mittlerweile ein regelrechter Gewinnspieltourismus etabliert. Selten und mit Bedacht eingesetzt können Gewinnspiele ein interessanter Bestandteil des Social Media-Marketings sein, zu oft stattfindend können sie jedoch sogar die Glaubwürdigkeit der Unternehmenspräsenz schädigen. Werte Kennzahlen aus Die Kennzahlen von Social Media-Plattformen geben Dir grundlegende Auskunft über den Erfolg Ihres jeweiligen Auftritts. Nutze diese Werte, um Deine Social Media-Präsenzen zu verbessern und exakter an die Wünsche der Fans und Follower anzupassen. Erfolgreiches Social Media-Marketing ist langfristig nur unter Einbeziehung dieser Kennwerte möglich, denn sie liefern wichtige Informationen über den Erfolg Ihrer bisher gesetzten Maßnahmen. Mit der richtigen Digitalisierungsstrategie in die digitale Zukunft Fakt ist: An der Digitalisierung führt kein Weg vorbei. Die Frage ist nicht ob, sondern wie. Damit die Digitalisierung eines Unternehmens gelingen kann, bedarf es einer durchdachten und an das Unternehmen angepassten Digitalisierungsstrategie, die als Wegweiser in die digitale Zukunft dient. Durch das Setzen zielführender Maßnahmen kann ein Unternehmen effektiv in all seinen Einzelbereichen digitalsiert werden und umfassend von den Möglichkeiten der neuen Technologien profitieren, sodass es letztendlich zum Gewinner des digitalen Wandels wird. Eine wichtige Voraussetzung hierfür ist die richtige Mentalität und die Anerkennung der Wichtigkeit des digitalen Wandels – in allen Ebenen des Unternehmens. So müssen sowohl Führungsetage, mittleres Management als auch Mitarbeiter vom digitalen Wandel überzeugt und zu Veränderungen motiviert sein. Gelingt dies, steht einer glänzenden digitalen Zukunft Ihres Unternehmens nichts im Weg.   Noch ein wichtiger Aufruf: Es geht nicht ohne dich. Und deshalb ist es sehr wichtig, dass du diesen Podcast mit deiner Bewertung bei iTunes unterstützt. Denn durch deine Bewertung rankt dieser Podcast bei iTunes entsprechend höher und schafft höhere Aufmerksamkeit, wodurch mehr Fragen an mich gestellt werden, mehr Interaktion stattfindet und dieser Podcast einen Dialog erfährt und damit lebendig gestaltet werden kann - nicht nur von mir, sondern von uns allen. Vielen Dank also jetzt schon für deine Bewertung bei iTunes.   Wir versorgen dich einmal im Monat mit den wichtigsten Informationen kostenlos. Melde dich für unseren Newsletter an.   Wenn dir der Artikel gefallen hat, teile ihn bitte in deinen Netzwerken, dadurch unterstützt du uns enorm! Danke!!!  

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  • 00:49:17

    Episode 34 - The Importance of Passion in Small Business

    · The Business Over Breakfast Podcast

    Do you ever feel as though you’re lacking passion for what you do? Some people are able to be naturally passionate about what it is they do. They have seemingly endless amounts of enthusiasm and energy towards their business, and approach every new step with a spring in their own. But if you’re one of those people who tend to struggle reaching those levels of passion (or even finding any in the first place), then this episode of Business Over Breakfast is for you.   Today, Bree James and Andrew Griffiths are talking about passion in all its forms, whether it’s in business or life in general. And to provide better insight on the topic, their guest is international speaker and author, Keith Abraham, who is so dedicated to cultivating passion in business, he’s written five incredibly popular books on the topic and is fondly referred to as the Guru of Goal Setting.   Bree and Andrew also discuss the following:   What passion means in terms of the small business owner The benefits of being passionate about things in life How to increase your passion What a lack of passion can manifest into with business Why passion doesn’t always need to be shown with hi-fives and group hugs The things that can quickly kill your passion, and how to avoid them at all cost How to find something to be passionate about What fuels passion, and how you can bring that into your everyday life   Links: Keith Abraham Website Business over Breakfast Book Smallville CCIQ Bree James LinkedIn Andrew Griffiths Website Amplify Website

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  • 00:42:53

    HBW 018: How Patrice Grell Yursik Took Afrobella From a Part-Time Passion to a Full-Time Business

    · Happy Black Woman Podcast with Rosetta Thurman

      On today’s show Rosetta chats with Patrice Grell Yursik, founder of Afrobella. She’s a passionate entrepreneur and part of the Happy Black Woman tribe. With a flourishing business celebrating its 10th year, Patrice is the perfect person to share tips and inspiration to help you follow your passion and purpose. With a background in creative writing, Patrice spent many years working for large newspapers. While she enjoyed her work, she came face to face with a noticeable void in the media - one shaped like her. Patrice sought positivity in the media and so she decided to pursue her passion and create Afrobella. She’s been featured in Essence, Ebony, Glamour, and many other major media outlets. In her chat with Rosetta, Patrice offers great insight into how she turned her passion into a full time job. [Tweet "How Patrice Grell Yursik Took @Afrobella From a Part-Time Passion to a Full-Time Business"] The evolution of Afrobella from part-time passion pursuit to full-time career. Patrice was working full-time in a career she enjoyed. But when she noticed what was truly lacking in the media, Patrice was inspired to take action. With the urging of a close friend, she came up with her brand and (thanks in part to her husband) the name “Afrobella” was born. Patrice’s mission: to empower women to love themselves, live their best lives, and embrace their beauty on their own terms. From its whimsical beginnings, Afrobella has truly evolved into a flourishing business and to go-to source for beauty tips. Called by many as the “Godmother of Brown Beauty Blogging” Patrice has become a public figure and has received accolades for her work including being included in the list of Ebony Magazine’s Power 100. Since its launch 10 years ago, Afrobella.com has seen over 11 million page views. Finding your niche and letting it shine. Although Patrice didn’t start out as a beauty expert, her platform and brand have certainly established her as one. She shares how you too can find your niche and let your skills shine. It’s all about believing in yourself and going after your passion with everything you’ve got. Patrice explains how the quote, “Be the change you wish to see in the world.” has played a key role in her journey. After starting Afrobella in 2006, Patrice was able to quit her job just 3 years later. As she shares her inspiring journey, she points out that if she can do it, you can too. A perpetual act of rising to the occasion. As Patrice takes us through the process of launching her website and eventually becoming a public figure, she shares insight into the steps you can take to turn your passion into a career. Patrice delves into the process of establishing yourself as an expert in your field and how that can translate into much success - in any niche. As she strives to balance a busy business and family life, Patrice uses productivity tools to keep herself focused and makes sure to start her day centered and grounded. Embrace a spirit of community instead of a spirit of competition. In her journey as Afrobella, Patrice Grell Yursik certainly faced obstacles, fear, and uncertainty. In spite of - and sometimes because of - those things, she found success in a career that fulfills her and brings her happiness. As Rosetta closes her conversation with Patrice, they discuss the importance of maintaining balance, finding inspiration around you, and following your passion - even when it scares you. Patrice’s story is the stuff happy black women are made of. She’s found her way to happiness - and you can too. You’ll find inspiration and empowerment on this episode of Happy Black Woman. [Tweet "It's important to embrace a spirit of community instead of a spirit of competition." ~ @Afrobella"] Outline of this great episode: [0:37] Rosetta’s introduction of her guest, Patrice Grell Yursik. [2:02] Rosetta’s mission of empowering women to love themselves, live their best lives, and embrace their beauty on their own terms through her website Afrobella. [4:01] How Rosetta and Patrice met. [6:16] The inspiration behind her brand and how she left her job to pursue her passion. [11:00] Afrobella’s evolution from a personal blog to a full time business. [16:15] Patrice’s advice to aspiring bloggers and entrepreneurs. [22:07] How to establish yourself as an expert in your niche. [23:02] What are some strategies you incorporate that keep you focused and productive? [28:59] How Patrice maintains balance in her life and makes time for her personal priorities. [31:21] What makes Patrice a Happy Black Woman? [35:03] Do you have a favorite book that has inspired you in your journey? [37:44] What’s your number one piece of advice for other women starting their journey? [40:49] How to connect with Patrice. Resources mentioned in this episode: Wunderlist Evernote BOOK: “Stephen King: On Writing” BOOK: “The Four Agreements” BOOK: “Bullshit or Fertilizer” Patrice’s website: www.Afrobella.com Tweets you can use to share this episode: [Tweet "How Patrice Grell Yursik Took @Afrobella From a Part-Time Passion to a Full-Time Business"] [Tweet ""A lot of opportunity comes from being first and being best." - @Afrobella"] Tweet ""It's important to embrace a spirit of community instead of a spirit of competition." ~ @Afrobella"] Thanks for listening! Please subscribe, rate and review… Thanks so much for joining us on the podcast this week! Be sure to leave me a note in the comments below with your #1 takeaway from the show. Don’t forget to subscribe to the show to get FREE automatic notifications when each new episode goes live! Subscribe via iTunes (for iPhone) Subscribe via Stitcher (for Android) Finally, please consider leaving an honest rating and review for The Happy Black Woman Podcast on iTunes or Stitcher to help spread the word about the show and help more black women find our tribe! Join the Happy Black Woman Facebook Tribe: Join our Happy Black Woman Facebook Tribe to connect and network with like-minded women from around the world! Click here to request access to our private Facebook group.

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  • The James Altucher Show: Ep. 185 - Cal Newport: Become So Good You Can't Be Ignored

    · Best Self Improvement Podcasts - 7 Episodes Per week

    Published on 20 Sep 2016. You’re either horrible or miserable. Woody Allen has this joke in “Annie Hall.” He says, “Life is divided into the horrible and the miserable. That’s the two categories. The horrible are terminal cases. You know? And blind people, crippled… I don’t know how they get through life… It’s amazing to me. And the miserable is everyone else. So you should be thankful that you’re miserable. Because that’s very lucky… to be miserable.” I guess I’m one of the lucky ones. We complain about getting older or not having a passion, etc. “In relatively recent history—we’re talking the 1980s and later—we got convinced into believing we all have a capital P ‘Passion,’” Cal Newport said. Cal’s a tenured professor at Georgetown. And majored in computer science. So did I. Fact: You can’t pre-test a fetus to see what its passion will be. Passion is not in your DNA. I wasn’t born to podcast. Or write. Or be a father. I was just born… And I have eyes. So I see what other people are doing. I have ears. So I hear who’s winning. And then my brain asks, “Why am I here?” “People believe if we look inside ourselves and discover what our passion is, we’ll be happy. I studied this question in the book and that’s not how it happens,” Cal said. “Passion comes later.” First you have to “become so good you can’t be ignored…” 1. Start with an interest Steve Martin reinvented stand-up. He told jokes without punchlines. And let the tension linger. He didn’t start with a passion for comedy. You start with an interest. I never thought, “Interviewing prostitutes at 3 a.m. is my passion.” But I got good at it. I was curious. And I’m still asking questions today. 2. Build career capital Cal did a study. He found a database developer who became too good to be ignored. And used that as leverage. “She got into the computer industry with no background. At every stage, she said, ‘What would be valuable here?’” Now she spends 4-6 months working in her cubicle job. And the other  4-6 months in Thailand. Acquire career capital. And leverage it. This is how you get autonomy in the workplace. “It’s what lets you get a sense of mastery,” Cal said. “It’s what makes you get a sense of impact, and this is where passion actually comes from.” 3. Focus on rare and valuable skills The first food truck was a pretzel stand. It had wheels and food. Now Michelin-star chefs have food trucks and pop-up shops. They didn’t learn how to make pretzels. Or follow the trend. They used rare and valuable skills to innovate the market. I built websites in the ‘90s. That was my first company. But as soon as I heard my eighth-grade sister was learning coding in school, I sold the company. Coding was no longer rare and valuable. And competition was about to explode. Control competition and you’ll control the market. 4. Get to the cutting edge of an industry Mastery leads to passion, not the other way around. You weren’t “born” to invent the next iPhone. Nobody was. Even the people inventing the next iPhone weren’t born to invent the next iPhone. “Innovations don’t come at the very start of your journey.” You have to get to the cutting edge, learn what’s missing, identify room for growth and innovate.   5. Do deep work Deep work is the process of becoming great. “It requires hard, hard focus and pushes your skill to its limit.” It’s what you do to become the best in your field. And discover holes in your organization. Or in the planet. It’s how you create ride-sharing, social networking, Google maps underwater. Cal says how at [16:04]  6. Or don't... I asked Cal, “Do you think most people actually want to be really good at something… Or do most people just want more time off to just do nothing?” I don’t set goals

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  • The James Altucher Show: Ep. 185 - Cal Newport: Become So Good You Can't Be Ignored

    · Best Self Improvement Podcasts - 7 Episodes Per week

    Published on 20 Sep 2016. You’re either horrible or miserable. Woody Allen has this joke in “Annie Hall.” He says, “Life is divided into the horrible and the miserable. That’s the two categories. The horrible are terminal cases. You know? And blind people, crippled… I don’t know how they get through life… It’s amazing to me. And the miserable is everyone else. So you should be thankful that you’re miserable. Because that’s very lucky… to be miserable.” I guess I’m one of the lucky ones. We complain about getting older or not having a passion, etc. “In relatively recent history—we’re talking the 1980s and later—we got convinced into believing we all have a capital P ‘Passion,’” Cal Newport said. Cal’s a tenured professor at Georgetown. And majored in computer science. So did I. Fact: You can’t pre-test a fetus to see what its passion will be. Passion is not in your DNA. I wasn’t born to podcast. Or write. Or be a father. I was just born… And I have eyes. So I see what other people are doing. I have ears. So I hear who’s winning. And then my brain asks, “Why am I here?” “People believe if we look inside ourselves and discover what our passion is, we’ll be happy. I studied this question in the book and that’s not how it happens,” Cal said. “Passion comes later.” First you have to “become so good you can’t be ignored…” 1. Start with an interest Steve Martin reinvented stand-up. He told jokes without punchlines. And let the tension linger. He didn’t start with a passion for comedy. You start with an interest. I never thought, “Interviewing prostitutes at 3 a.m. is my passion.” But I got good at it. I was curious. And I’m still asking questions today. 2. Build career capital Cal did a study. He found a database developer who became too good to be ignored. And used that as leverage. “She got into the computer industry with no background. At every stage, she said, ‘What would be valuable here?’” Now she spends 4-6 months working in her cubicle job. And the other  4-6 months in Thailand. Acquire career capital. And leverage it. This is how you get autonomy in the workplace. “It’s what lets you get a sense of mastery,” Cal said. “It’s what makes you get a sense of impact, and this is where passion actually comes from.” 3. Focus on rare and valuable skills The first food truck was a pretzel stand. It had wheels and food. Now Michelin-star chefs have food trucks and pop-up shops. They didn’t learn how to make pretzels. Or follow the trend. They used rare and valuable skills to innovate the market. I built websites in the ‘90s. That was my first company. But as soon as I heard my eighth-grade sister was learning coding in school, I sold the company. Coding was no longer rare and valuable. And competition was about to explode. Control competition and you’ll control the market. 4. Get to the cutting edge of an industry Mastery leads to passion, not the other way around. You weren’t “born” to invent the next iPhone. Nobody was. Even the people inventing the next iPhone weren’t born to invent the next iPhone. “Innovations don’t come at the very start of your journey.” You have to get to the cutting edge, learn what’s missing, identify room for growth and innovate.   5. Do deep work Deep work is the process of becoming great. “It requires hard, hard focus and pushes your skill to its limit.” It’s what you do to become the best in your field. And discover holes in your organization. Or in the planet. It’s how you create ride-sharing, social networking, Google maps underwater. Cal says how at [16:04]  6. Or don't... I asked Cal, “Do you think most people actually want to be really good at something… Or do most people just want more time off to just do nothing?” I don’t set goals

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