• 00:12:54

    Test Guitare : Unicorn Classic Ruokangas, la grande classe - La Chaîne Guitare - Amplificateur de Passion

    · La Chaîne Guitare - Amplificateur de Passion

    Voilà en test une nouvelle guitare exceptionnelle, le modèle Unicorn Classic fabriqué chez le luthier finlandais  Juha Ruokangas. C'est un instrument qui m'a très gentiment été prêtée par un backstager (merci David !) qui a bien voulu me l'amener jusqu'à Paris depuis Lyon et me la laisser en pension quelques semaines. Vu le très petit nombre de guitares fabriqué par Juha et son équipe, c'était une occasion inespérée de tester une guitare de ce calibre. On est en effet ici dans le super haut de gamme. Le prix neuf de ce modèle avec les options incluses (table superbe, accastillage doré, etc.) il faut compter un budget d'environ 9 500€. Ah oui, ça pique un peu ! Mais trève de considérations bassement financière écoutons et regardons plutôt la belle ! Test vidéo du modèle Unicorn Classic de Ruokangas La version audio de ce test est aussi écoutable dans le podcast et ci-dessous : Setup de test Continue reading Test Guitare : Unicorn Classic Ruokangas, la grande classe at La Chaîne Guitare.

  • 00:05:30

    PodCastle Miniature 101: National Geographic on Assignment: The Unicorn Enclosure

    · PodCastle

    Author : Sarah Monette Narrator : Jen R Albert Host : Jen R Albert Audio Producer : Peter Wood National Geographic on Assignment: The Unicorn Enclosure by Sarah Monette In the unicorn enclosure, all five unicorns are clustered along the fence, batting their long eyelashes beguilingly at a troop of girl scouts. The girls ooh […] The post PodCastle Miniature 101: National Geographic on Assignment: The Unicorn Enclosure appeared first on PodCastle.

  • 00:13:34

    38 - The Movement Unicorn

    · The Movement Fix Podcast

        Check out The Movement Fix on Instagram @themovementfix   Episode 38 of TMF podcast is a short one, about 12 minutes where I tell you about The Movement...Unicorn. The concept of The Movement Unicorn is an important one to understand so that you don't go chasing things around that don't exist. Enjoy! Ryan     […] The post 38 - The Movement Unicorn appeared first on The Movement Fix.

  • 00:25:42

    Story#1: "The Dragon and the Unicorn"

    · SparkleCast Podcast

    In today's story: There was once a land far to the north that was held in healthy balance by a dragon and a unicorn. When the people of that land tried to control the dragon, the unicorn returned to the clouds and the people suddenly experienced what is was like manage pure power — the power of a dragon’s emotions. This is a story about the big emotions that all children feel. It gives guidance on how to be both the dragon (emotional) and the unicorn (presence through the emotions) at the same time. *This story is the subject of our conversation with Dr. Carrie Contey, parenting expert and columnist, about the big emotions that all children feel. The story gives guidance on how to be both the dragon (emotional) and the unicorn (presence through the emotions) at the same time.* About SparkleCast: SparkleCast explores the use of story in parenting and education. One we we share a free story for you to enjoy, and the next week we discuss the story with an expert and thought leader – with the aim of using the story (and all stories) as a parenting and educational tool. For more stories and tutorials, visit the Sparkle website: www.sparklestories.com Questions? Ideas? Requests? Email us! info@sparklestories.com Enjoy!

  • 00:39:14

    103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

    · Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business

    The term "unicorn company" describes a startup valued at over $1 billion that managed to get there in a relatively short period of time. Usually when we talk about unicorn companies, we're dealing with Silicon Valley and the cutting edge of the tech scene. Companies that are disruptive in the sense that they've created something totally new. Rarely, however, do we find a unicorn company that started out in an overcrowded and declining market. Yet somehow, despite the odds, Tom Bilyeu, co-founder of Quest Nutrition, turned a fledgling startup into a powerhouse in just six years. When Quest Nutrition first hit the scene with their protein bars, they were told by almost every expert in the space that it was insane and that it was guaranteed to fail. Yet Bilyeu and his co-founders persevered and tackled the problem in a way that no one else had thought of before. First they focused on their customers, to empower them and actually help them make healthy and positive changes in their lives. In short, they treated their customers differently than their competitors. The result was explosive, growing by 57,000% in their first three years and cracking the $1 billion mark three years later. We were lucky to sit down with Bilyeu and have him give us the breakdown and strategy behind Quest Nutrition and how they became the unicorn company they are today. In this interview you will learn: The challenges of managing a hyper-growth company and how to overcome them How to navigate the classic entrepreneurial debate of profit vs. growth Why you need to evangelize to your customer whenever you can How to build brand loyalty and have your audience believe in your vision How to crack the notoriously difficult and crowded health and nutrition market & much more!

  • The Unicorn

    · In Our Time

    Melvyn Bragg and his guests discuss the unicorn. In the 5th century BC a Greek historian, Ctesias, described a strange one-horned beast which he believed to live in a remote area of India. Later classical scholars, including Aristotle and Pliny, added to his account of this animal which they called the monoceros, a vicious ass-like creature with a single horn in the middle of its forehead.For centuries the monoceros or unicorn was widely accepted to be a real - if rarely seen - beast. It appears in the Bible, and in the Middle Ages became a powerful Christian symbol. It continued to be represented in art and literature throughout the Renaissance, when 'unicorn horn' became one of the most valuable commodities on earth, thanks to its supposed properties as an antidote to poison. As late as the seventeenth century, scientists believed they had found conclusive proof of the existence of unicorns. It was some time before the animal was shown to be a myth; four hundred years on, the unicorn retains much of its fascination and symbolic power.With:Juliette WoodAssociate Lecturer in Folklore at Cardiff UniversityLauren KassellLecturer in the History and Philosophy of Science at the University of CambridgeDavid EkserdjianProfessor of the History of Art and Film at the University of Leicester.Producer: Thomas Morris.

  • The Unicorn

    · In Our Time: Culture

    Melvyn Bragg and his guests discuss the unicorn. In the 5th century BC a Greek historian, Ctesias, described a strange one-horned beast which he believed to live in a remote area of India. Later classical scholars, including Aristotle and Pliny, added to his account of this animal which they called the monoceros, a vicious ass-like creature with a single horn in the middle of its forehead.For centuries the monoceros or unicorn was widely accepted to be a real - if rarely seen - beast. It appears in the Bible, and in the Middle Ages became a powerful Christian symbol. It continued to be represented in art and literature throughout the Renaissance, when 'unicorn horn' became one of the most valuable commodities on earth, thanks to its supposed properties as an antidote to poison. As late as the seventeenth century, scientists believed they had found conclusive proof of the existence of unicorns. It was some time before the animal was shown to be a myth; four hundred years on, the unicorn retains much of its fascination and symbolic power.With:Juliette WoodAssociate Lecturer in Folklore at Cardiff UniversityLauren KassellLecturer in the History and Philosophy of Science at the University of CambridgeDavid EkserdjianProfessor of the History of Art and Film at the University of Leicester.Producer: Thomas Morris.

  • 01:00:49

    The Last Unicorn

    · Cult Film In Review

    Magic, mysticism, and mythology are the focus as we review the 1982 animated feature, The Last Unicorn! In this episode, we talk about America – not the country, but the band. Is there style of fantastical folk ballads dead or something that can make a comeback? Later, we talk about the great Angela Lansbury and […] The post The Last Unicorn appeared first on Cult Film in Review.

  • 00:53:30

    Ep 32: Ashish Hemrajani of BookMyShow says he's a cockroach, and not a unicorn

    · Outliers

    Who wants to be a Unicorn?It's almost every entrepreneur's dream to build a company that crosses the $1 billion dollar valuation mark. For investors too, the starting question is whether a pitching startup can become the next Unicorn. For Ashish Hemrajani, the cofounder of BookMyShow, who started his company in 1999, the journey is all about survival. “First of all, it's (Unicorn) a mythical animal, and an ugly one at that with a horn,” he tells me in this episode of Outliers. “I'm a cockroach; we survive. You put us in the middle of a nuclear holocaust or inside a microwave oven, we survive.” “We come to the trenches everyday, rolling our sleeves, we survive,” he says.

  • 01:05:00

    N049 The Unicorn and The Wasp

    · Who Back When | A Doctor Who Podcast

    The Doctor and Donna crash a party with Agatha Christie, the full cast of Cluedo, a giant wasp and no unicorn The post N049 The Unicorn and The Wasp appeared first on Who Back When | A Doctor Who Podcast.

  • 00:53:17

    #32 Invest in Being Yourself - with Bryce Roberts and Chris Marks

    · The Reboot Podcast

    “Be yourself; everyone else is already taken.” - Oscar WildeVC’s Bryce Roberts of OATV and Indie.vc, and Chris Marks of Blue Note Ventures both found the standard issue of the VC world was not a fit for them. They both sought out to set a new path, one that aligned with who they are and what they value. In a conversation with Jerry, and each other, they explore the challenges on their journey, and the potential opportunities they have to better connect with entrepreneurs through those challenges. This conversation may leave you asking yourself:In my own work, what are my values? What are my priorities? What am I wearing today?LinksBryce Roberts on Twitter - https://twitter.com/bryce Chris Marks on Twitter - https://twitter.com/bluenotevc Indie.vc - http://indie.vc Blue Note Ventures - http://bluenotevc.com O’Reilly Alphatech Ventures - http://oatv.com Bryce’s blog post - The Peace Dividend of the Seed Surge- http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/ Aileen Lee’s article on on Unicorn startups- http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/

  • 01:31:31

    Pocketnow Weekly 185: The immortal UltraPixel

    · Pocketnow Weekly Podcast

    Our CES followups are done, our convention-center head colds are almost dribbled out, and the first small scents of jamon are starting to waft over from Barcelona. It must be almost springtime for Pocketnow, and you know what that means: the MWC 2016 rumor reactor is humming its way up to 100% power. Join us for HTC Perfume, LG Magic Slot, and Oppo world-domination promises –plus your listener mail– as we get ready to get techy on episode 185 of the Pocketnow Weekly! Watch the video broadcast from 1:00pm Eastern on January 29 (click here for your local time), or check out the high-quality audio version the Monday after we broadcast. And don't forget to shoot your listener mail to podcast [AT] pocketnow [DOT] com for a shot at getting your question read aloud on the air! Pocketnow Weekly 185   Recording Date January 29, 2016   Hosts Michael Fisher Stephen Schenck Juan Bagnell   Producer Jules Wang   Podcast Rundown Sponsor Today's episode of the Pocketnow Weekly podcast is made possible by: Building a website can be tough, and even if you do know your way around coding, creating something that looks good AND works well is a time-consuming affair. Squarespace makes it easy to build beautiful websites without breaking a sweat, by providing simple, powerful, and beautiful websites that look professionally designed regardless of skill level, with no coding required. Not only does Squarespace provide you with intuitive and easy to use tools to build your website; it also has state of the art technology powering your site to ensure security and stability, and it offers 24/7 customer support. With millions of other users trusting Squarespace for their hosting needs, you’re in good company. So what are you waiting for? Start a fourteen-day trial with no credit card required and start building your website today. When you decide to sign up for Squarespace, make sure to use the offer code “pocketnow” to get 10% off your first purchase, and to show your support for Pocketnow Weekly Podcast: just visit squarespace.com/pocketnow to get started. Squarespace: You Should.   News   6:11, Device News 6:33, Latest HTC Perfume rumor hints at UltraPixel revival and One A9-like design 20:32, HTC smartwatch rumored for April 23:34, Magic Slot rumors make their return with LG G5 30:00, Lenovo promises "innovative" and "attractive" Moto phone for July 35:09, Kyocera DuraForce First Impressions 41:31, OnePlus X goes invite-free 46:40, Developments 46:45, Apple Pay may soon expand to support ATM transactions | additional context (PhoneScoop) 48:53, LG Pay physical card leaks ahead of possible MWC reveal 52:28, OPPO will "wow the world" at MWC 54:53, Microsoft quarterly earnings show phone revenues down 49 percent | (but there's a bit of good news out of the Windows 10 Mobile camp) 1:05:25, Industrious Nexus 5 user adds MicroSD support   Listener Mail/Q&A (01:08:29)   E-mailed submissions from Brendan, Benedict and Jason – with a special shout-out to Unicorn Workhorse, whose "Michael Fisher's Revelation" tee shirt featuring our emotional host having a good cry inside the HTC Vive can be purchased here. Thanks, Unicorn! • See you next week!

  • Crappy Clients and Unicorn Farts with Paul Jarvis

    · Clients From Hell Podcast

    Paul Jarvis and Bryce Bladon discuss crappy clients and unicorn farts.  Paul teaches The Creative Class and runs a popular freelancing newsletter about unicorn farts. He also insisted unicorn farts were mentioned as much as possible in this episode's description.  Listeners can save $50 on The Creative Class with coupon code "CFH" (no quote marks). Learn more here, and sign up here. Clients From Hell on iTunes | SoundCloud Subscribe on iTunes | Android | RSS

  • 01:10:31

    038 – Liz Bacelar of Decoded Fashion – “Fashion Unicorn of the Moment”

    · Fashion Is Your Business - a retail technology podcast

    Connecting innovators with brands… Liz Bacelar, Founder of Decoded Fashion, the top global event series connecting decision-makers in fashion, beauty and retail with emerging and established technology, joins Pavan Bahl (OS Fashion), Rob Sanchez (Manufacture New York / Ralph and Remington [Episode 22])… Continue Reading → The post 038 – Liz Bacelar of Decoded Fashion – “Fashion Unicorn of the Moment” appeared first on Fashion Is Your Business.

  • 01:51:49

    Episode 8: How to understand your partner better & the reasons why most relationships fail

    · The Budokon Mover Podcast with Cameron Shayne

    Are you in a relationship and feel unheard or attacked?  Did you ever wonder why your partner bottles up and gives you the cold shoulder?  Whether you are in an intimate relationship or have a close relationship with friends and family, this is the episode for you!In this episode, Cameron and Mark talk about relationships and discuss a revolutionary approach that has been helping couples understand themselves and their partner better.There is one common dynamic of why relationships that fail: One partner (lion) reacts with outbursts of anger, while the other (unicorn) tries to avoid conflict in ways that only make things worse.These constructs were first introduced to Cameron by now friend Mark Waller, the author of, "The Dance of the Lion and the Unicorn."In this episode you will get to hear from both perspectives of the lion and the unicorn's point of view, using real-life examples as Cameron's wife Melayne joins the podcast.

  • 00:28:07

    20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

    · The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

    Julia Hartz is the Co-Founder & CEO @ Eventbrite, the unicorn startup that is the world's largest event technology platform, powering over 2 million events around the world each year. They have raised over $330m from some of the greats of industry including Roelof Botha @ Sequoia Capital, Jeff Clavier @ SoftTech, David Saks, Bebo's Michael Birch, Tiger Global and many more. Under Julia's leadership, she has taken Eventbrite to become the world's largest event technology platform and has received multiple accolades for workplace culture, being named the best place to work in SF for 7 years running. Personally, Julia has won numerous awards including Fortune's 40 Under 40, Inc's 35 Under 35 and Most Powerful Female Entrepreneurs. In Today’s Episode You Will Learn: 1.) How Julia came to found Eventbrite with her husband Kevin from a small apartment in Potrero Hill and turned it into the unicorn it is today? 2.) How did Julia and Kevin meet? What was the meet-cute? How did that translate into the founding of Eventbrite? How did Julia think about partnering with her fiancee at the time, as a business partner? What made it also a great business partnership? 3.) Why does Julia believe that creating a company is like creating a family? How has Julia seen herself scale as CEO of the company, with the immense scaling and growth of the firm? What have been the challenges and how did she overcome them? 4.) What does Julia believe are the requirements for successful CEO transition? How can this be managed correctly both internally and externally? What other elements made last year a particularly momentus year for change at Eventbrite? 5.) How does Julia think about balancing the immediate elements of the present day with the long-term vision for the roadmap? What is the right mindset to adopt? How does one look to prevent "Innovators Dilemma"? How does Julia split her time? Items Mentioned In Today’s Show: Julia’s Fave Book: Overwhelmed Julia's Fave Blog: The Skimm As always you can follow Harry, The Twenty Minute VC and Julia on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Lattice is the #1 performance management solution for growing companies. With Lattice, it’s easy to launch 360 performance review cycles as often as you want. And you also get a continuous feedback system with OKR goal tracking, real-time feedback, and 1-on-1 meetings to make sure employees get feedback between reviews. Find out why the likes of CoinBase, PlanGrid, Birchbox and WePay trust Lattice as their performance management solution by heading over to lattice.com to start investing in your people. That’s Lattice.com. Recurly, the company powering subscription success, with Recurly’s enterprise-class subscription management platform providing rapid time-to-value without requiring massive integration effort and expense and they have the ability to not only increase revenue by 7% but also reduce the all-important churn rate. That is why thousands of customers from Twitch to HubSpot to CBS Interactive trust Recurly as their subscription management platform. Check them out on recurly.com that really is a must.

  • 00:02:33

    UK Event: Mark Freeman, The OCD Stories and You!

    · The OCD Stories

    The OCD Stories presents an afternoon with Mark Freeman. Event: Emotional fitness unicorn farts and the end of the world Location: London, UK Date: 22nd October 2018 Time: 1pm - 4pm Tickets: https://www.eventbrite.com/e/emotional-fitness-unicorn-farts-and-the-end-of-the-world-tickets-37527677293 Enjoy! 

  • 00:07:58

    Eight attempts to enter the U.S. On the ninth, a billion dollar company.

    · Press:Here

    Zoom CEO Eric Yuan runs his “unicorn” By scottmcgrew Tags : Cisco, H1b, Heather Somerville, Reuters, Scott Budman, Trump, WebEx, immigration, unicorn, video conference, video conferencing, visa

  • 3777 Let Western Civilization Fall? - Call In Show - August 2nd, 2017

    · Freedomain Radio with Stefan Molyneux

    Question 1: [2:00] – “How do you convince a small town that is coming on hard times to refuse government assistance? More directly, how do you convince a laid off coal miner trying to make ends meet for his children to use free enterprise to better his lot when there's a politician ready to say, ‘Give me power, and I'll take money from the city and give it to you,’ especially if the future looks bleak to him? This comes from my anecdotal observation that leftists hate guns until an armed right winger saves their life from a mugger, and right wingers hate government until a left winger gives them government drip to tide them and their family over in a crisis.”Question 2: [37:46] – “You have compared God to a mythical unicorn, in that the inability to empirically prove either's existence is a sign of nonexistence. The difference however is that God has a perceivable effect on the world and a unicorn does not. Love, courage and beauty are the chief examples that go beyond our biological queues and speak to something greater than nature. In the case of UPB, for behavior to be preferable that means there is behavior that is not preferable. But in nature there is no such thing as preferable or not preferable, just whether or not urges are satisfied and reproduction takes place. Doesn't our ability to discern between what is moral and immoral in a society and in ourselves speak to the effect God has on our world vs. the nonexistence of a unicorn?”Question 3: [54:39] – “Though I'm fairly self-aware, in my relationship there are issues that are rooted in my own insecurities, the biggest issue being jealousy. I feel so jealous all the time because I feel inferior to other women (mostly physically), and this stresses me out in every way it possibly could. Not only do I already feel bad about myself because of how I am, but I also feel bad about the way that I treat my partner, because I never want him to stress about anything. I've gone so far as to avoid going out and participating in certain activities with him because I don't want to risk him being around a woman that would be more attractive than myself. Although I've listened in and gotten a few ideas as to why my mind functions this way, I can't feel confident enough in my reasoning to move forward and properly handle the issue. So, for the sake of my partnership, what is causing these insecurities and how do I use this knowledge to prevent the downfall of my love life?”Question 4: [2:05:13] – “How do you feel about the general viewpoint of the west being the villain by trying to act as a cop and constantly financing the rebelling, more often than not terrorist fractions in countries like Syria, Iraq, and of Yugoslavia? There's a good portion of people on the Balkans who feel as if their countries are being colonized, mainly by Germany and the US, what are your thoughts on this form of brutal capitalism?”Question 5: [2:20:15] – “The question I ask is not related only to Syrian refugees, but to all other less well-off people around the world in comparison to the western world: when is it acceptable to allow people to die in deplorable conditions?”Your support is essential to Freedomain Radio, which is 100% funded by viewers like you. Please support the show by making a one time donation or signing up for a monthly recurring donation at: http://www.freedomainradio.com/donate

  • 00:26:55

    Using Your Strengths For Authenticity and Connection - With Strother Gaines

    · Lead Through Strengths with Lisa Cummings | building engaged teams & stronger leadership w/ StrengthsFinder & natural talents

    This Episode’s Focus on Strengths This week Lisa chats with Strother Gaines, where they talk about using your strengths to maximize the authentic "you" at work.  Strother works with a lot of clients who feel trapped in other people's expectations. This interview will help you look at your innate talents and focus on who you are at your natural best. By doing that, you'll make stronger connections in your career because you're not working so hard at showing up like you think you're supposed to at the office. Strother and Lisa met a few years ago at a public speaking conference while talking about the “yes cat” Vine video that Lisa had not heard of. Since then, Strother keeps Lisa up on the latest viral videos like Yassss Cat, awesome texting abbreviations like TL;DR (too long didn’t read), and awesome made up words like Screlting. Strother's Top 5 Clifton StrengthsFinder Talent Themes: Individualization, Strategic, Significance, Communication, Activator Lisa’s Top 5 Clifton StrengthsFinder Talent Themes:   Strategic, Maximizer, Positivity, Individualization, Woo Resources of the Episode Check out Strother’s get-to-know-him video and the full TEDx talk on Storytelling. Connect with him on his business site, But I’m A Unicorn Dammit, and his LinkedIn page. Strengths Tools You'll also find lots of StrengthsFinder, leadership, and team tools on our Strengths Resources page. Subscribe To The Lead Through Strengths Podcast To subscribe and review, here are your links for listening in iTunes and Stitcher Radio. You can also stream any episode right from this website. Subscribing is a great way to never miss an episode. Let the app notify you each week when the latest episode gets published. Here's a Full Transcript of the Interview Lisa Cummings: [00:00:09] You’re listening to Lead Through Strengths, where you’ll learn to apply your greatest strengths at work. I’m your host, Lisa Cummings, and I’ve gotta tell you, whether you’re leading your team or leading yourself, it's hard to find something more energizing and productive than using your natural talents every day at work. [00:00:26] And today, you’ll get to learn from my coach. He’s a TEDx speaker, he facilitates StrengthsFinder training, he specializes in authenticity, connection and storytelling. If you check out his coaching business at UnicornDammit.com – and, yes, you heard me right – he has this crazy name because he helps people make some giant integrations between different parts of their lives, like lawyers who just want to dance, programmers who wish they were potters, CFOs who are undercover yogis. So fun already, right? Strother out on his quest to find the unicorn qualities in people [00:01:02] I also love that he brings a million and one perspectives to the workplace scene. He’s done everything from professional speaking to sales management to segue tour guiding. His favorite hobby is directing theater, and he even integrates these amazing theatrical experiences into corporate events. I could gush on and on, yet you’re totally waiting for us to get on with the interview section of the show. [00:01:28] So, Strother Gaines, welcome. Strother Gaines: [00:01:30] Thank you so much for having me, Lisa. Lisa Cummings: [00:01:32] Let’s start with that by telling everyone your top five and which one you felt most authentically like you, when you first read your results. Strother Gaines: [00:01:41] Sure, yeah. My top five StrengthsFinder talent themes are Individualization, Strategic, Significance, Communication and Activator. And as far as the – if you’d ask me – pick one before I took the test, I would’ve said Communication would’ve been at the top somewhere. And there it is; it’s number four. Communication has always been such a huge part of my world personally, and professionally I majored in theater so you get trained in how to be a communicator. [00:02:06] I sang for a long time, both opera, musical theater, pop, things like that, so you get the diction and the different styles there. Communication’s always just been a huge part of my life and I would not be surprised to see it in the top five. Lisa Cummings: [00:02:19] So cool. I didn’t know about the opera part. Strother Gaines: [00:02:22] You know what, I didn’t love it. My undergrad asked me to sing opera because I was awarded a music scholarship because I had kind of a rare-ish vocal part. I was a lyric Italian tenor and opera was not my favorite thing, but if you’re going to give me a scholarship to do it, I suppose I will try. So I would do it and I’d sing the solo, and then I’d jump back into musical theater-land right on afterwards. Lisa Cummings: [00:02:47] When you said musical theater, you made me get back to thinking of dancing lawyers, and that sounds really fun and appealing. One question for you is, if we’re so attracted to these kind of ideas – dancing lawyers and CFOs who want to be yogis and people probably identify with parts of them that feel like that – why do you think it’s so hard then to just be our authentic selves at work? Strother Gaines: [00:03:10] In my experience there are lawyers who love what they do, and mazel tov to them, and I wish them all the happiness in the world. Oftentimes, though, when I interact with lawyers they often end up being English majors, who did it because it seemed like a good stable thing to do, but it wasn’t really the thing that they were super passionate about. However, you’re investing all of this time into cultivating a career in law that, once you make it into it, you go, “Well, I’m in it. Here we are and this is what we do now.” [00:03:36] And so you’re in this place where you’ve invested so much time and it’s sort of the sunk-cost fallacy, “I’d made it this far. I can’t really turn around now and open my yogurt stand like I would really like to.” So lawyers or high-ranking CFO, CTO, that type of group, they’ve spend so much time getting where they are that they feel they can’t turn and pivot at all. Lisa Cummings: [00:03:57] It makes me think about how even young in my career I used to show up at work with my librarian glasses on and put my hair back in a bun and make sure that I look like I should be taken seriously. And there was some disconnect about who I really was and who I thought I needed to show up as. [00:04:15] And that reminds me of your concept of connection at work as well, because I think those kind of behaviors make some sort of disconnection or wall between you and people, where they go, “Oh, that’s my work environment, and that’s my home environment.” And I remember you saying something about like, “I don’t want to have coffee with you with your work voice on. I just don’t want you to have a work voice.” Strother Gaines: [00:04:32] Totally. Lisa Cummings: [0:04:34] Say something about how you could apply natural talents and the natural you to the concept of being connected at work. Strother Gaines: [00:04:41] Yeah, so I think this is one of the reasons that I was so drawn to StrengthsFinder when you and I started; I’ve been guilty of it as well. I used to manage a spa, and when someone would call I had my normal, like, “Thank you for calling. This is Strother. How can I help you?” kind of voice that drops in that’s not really me, but is what you assume you’d like to hear when you hop on the phone with a spa. It needs to be a very specific style. [00:05:05] As an actor, I’m able to throw that type of thing up into the world and it still seem authentic, but it’s not actually who I am. So we just get really good at playing these roles for what you expect a lawyer to be, a dog walker to be, “What is the type of voice or persona that I should adopt for that role?” And when you adopt those personas you ignore so This meme makes Strother belly laugh! me of the unique things that make you you. [00:05:33] When I look at my top five, there were elements in the spa world that I could utilize but there are others that I sort of hid or just didn’t accentuate. And so I find that StrengthsFinder is such an interesting lens to look at things through because rather than trying to conform to a certain role, or the expectations of a certain role, you take who you are at your core, and make the role conform to you. [00:05:58] And if you have the flexibility of that, and you don’t have a boss who’s really concerned with making sure you fit that square peg into that round hole, then you actually end up being better and more engaging, and that connection with people is so much more genuine. I find that connection has been sort of the basis for me of all good professional things in my life, and I find that those are more impactful when that person is connecting with me as an actual person as opposed to a put-on version. [00:06:27] You kind of mentioned when you first started, and this is oftentimes for people when they first start a new career, they put their hair up, they put on the suit in the right way, they try and make sure that they puff up their chest just big enough that they seem impressive. And at the end of the day, that actually makes us tougher to connect with and so people just sort of fall off the back and aren’t as engaged with you. It’s a challenge though because it is sort of a cultural thing for us to try and put on the role as opposed to be ourselves within it. Lisa Cummings: [00:06:57] I wonder, how do you know when you’re not allowing people to connect with you and you’re giving off some vibe to them that they probably shouldn’t want to get to know you more? So how do you know when this is happening? What if you’re doing this and you’re not noticing? Strother Gaines: [00:07:14] Yeah, that’s a really good question. Sometimes we get so deep into the character. I’m going to diverge a little bit, and if I go too far off, just reel me back because it made me think of some backstory in theater that I’ve used a couple times. [00:07:29] So in theater I am not the best actor. I’m okay. I’m a better director, I’m a better producer, but on stage I’m okay. I have a couple of ticks that I’m not great at, and I’m not super great at inhabiting a character so that it feels real. It’s very clear that, “That’s Strother being a character,” as opposed to, “Well, that’s just the character.” [00:07:51] When I was training as a performer, I was even worse, as you can imagine, because I had no training, and one of my professors told me that I had penguin arms. And, basically, what that means is you cannot lift your elbow away from the side of your body. You’re gesticulating with your hands, they’re all over the place, you feel like you’re being big and broad – too bad there’s no visual, maybe I’ll send a little clip of me doing that – but your elbows are basically… Lisa Cummings: [00:08:18] Is it like your elbows are glued? Strother Gaines: [00:08:20] Yeah, exactly. They’re locked down to the side, and to you it feels like you’re being big but to an audience it looks like you’re just totally cramped into this little space. I could not get rid of that habit no matter how big I thought I was being, no matter how much I tried to push further, I was always in penguin arms, until I took a mask class. Example of commedia mask you'd wear in the mask class that Strother took in college [00:08:41] In mask class you get to put on – my favorite were Commedia masks which are Italian masks that are half of your face. So your mouth is still exposed but the top of your face is covered and stagnant in that one particular pose. [00:08:53] As soon as the mask goes on, you have this ability, or I found I had this ability, to finally lift my arms out because suddenly it wasn’t me. I was playing a character and it was super obvious for everyone who was watching that I was being Arlecchino, it’s one of the stock characters names. That was who that was on stage, and Arlecchino moves with these really big arms, and I could finally do it. [00:09:15] And then as I took that mask off, later, I had gained the ability to take my elbows away from my side. So through this mark work when I get to kind of play in this world where I am definitely putting something on, I developed the ability to finally step out of that box and be a little more authentic and a little bigger. [00:09:37] And so I find that people – a lot of people always especially when we talk about authenticity or being your best self, or things that, that are a little buzz worthy right now, they’re like, “Take off all your masks and make sure they go away,” I see this as, “If you’re going to use a mask use it intentionally to forward yourself and get comfortable.” [00:09:55] I think that one of the ways to start – here we are cycling back finally, we’ve made it back to your question originally – if you can notice that there’s a mask, even like a tiny disconnect that you have at work, and most of the time even if it’s embedded in yourself, you’ll start to catch it usually in a vocal pattern. You’ll find it in something that is just not what you do. [00:10:15] And sometimes it’s actually really helpful to get somebody who does know you. If you do answer a phone, can you have somebody call you and see? Does it sound like you? Are you able to catch it? Can you get somebody in your life who does know you are more authentically, to be around, or to look at some of your writing or things like that? [00:10:33] Most of the time, though, it will be just sort of a sudden revelation on your own part where you’re like, “Oh, God, I’ve got this mask on right now, and it’s my professional mask. It’s my let-me-be-really-important mask. It’s my here’s-this-thing-that-I-did mask. You judge that and not me.” You make a really good point because it can be really challenging to see when it’s happening. [00:10:54] But I always look for little elements of things that are just off of who you normally would be, and it’s really as kind of on you to catch it. And it can be challenging sometimes that’s why you have a coach or that’s why you have a teacher, or an instructor, or a mentor. They’re often the ones who will be able to see things on us that we miss. Lisa Cummings: [00:11:14] Such a good one. And I love using the people who really do know you well. I’ve certainly had that kind of feedback from, I know my sister, in seeing some early speaking videos, it’s like, oh, my God, I just crack up when I see that because it’s you being the formal you, or my husband in the pool last year saying something like, “I’m right here. You don’t have to do your training projection voice.” Strother Gaines: [00:11:35] Oh, God, I get that too, and they’re like, “We’re literally in the room with you.” And I’m like, “I’m so sorry.” Lisa Cummings: [00:11:40] [laughs] I just blame it on drumming too much and having hearing problems. Strother Gaines: [00:11:45] I think that’s fair. That’s fair, yeah. Lisa Cummings: [00:11:47] Yeah, it’s a good one. Now, all of this is making me think of personal career branding kind of topic as well, and I know you do a lot of work on the concept of storytelling. And so if we put that in the context of personal career branding, I wonder how someone in the audience could use their Strengths to consciously tell a story about who they are at their best? Strother Gaines: [00:12:08] I find that personal branding to be really fascinating. And there’s a personal and a professional benefit, I think, to knowing what your personal brand is, and being able to own it. When I look at mine, to pop out for me that helped me in my branding, Individualization and Significance. Having those pieces as context for the story, being able to say, “Okay, if these are my individual talents, these are the things that are easiest for me to call upon, how do I take that and accentuate them? How do I amplify these Strengths?” [00:12:43] For clients of mine, that is really one of my bigger things is to, once we’ve got the concept of who you are, what your Strengths are, I do prefer to focus on the Strengths I know that you’re on board with that methodology. It’s good to be aware of your weaknesses or the opportunities you have to overcome certain things. [00:12:59] But I feel like, especially when it comes to storytelling, you want to cater your story to those Strengths. So whether you are an entrepreneur, or an employee, or you’re working on a side hustle, it’s important to know, “These are the things that I want to lead with.” And if you can craft your story around the Strengths then it’s a more compelling story, and I’m more willing to come along with you on that story, than if you’re in the middle, or sort of muddling around, or, even worse, with some of the weaknesses or things you have to overcome. Lisa Cummings: [00:13:29] As you were talking about what you’re going to start with, I just couldn’t help but be sitting there with you at a networking event and how often people have to tell some story of who they are, “Who are you? What are you about?” Usually it’s, “What do you do?” I’m curious about these mini-storytelling moments that happen at work events or networking events. [00:13:53] And I know you do your Networking Under 40 and you lead these big events. So, gosh, I think I remember you saying something about a terrible story about your first networking event. So tell us about how storytelling plays in there. Give us the storytelling personal branding mixed up with networking. Strother Gaines: [00:14:11] It’s interesting because in networking we have this concept now, and, oh, if I could just kill it that would be wonderful, but everyone is like, “Well, what’s your elevator pitch? Or how do we squeeze you into 60 seconds?” And I just think that that’s such a terrible exercise. In a networking event, when you come up and you give me that pre-rehearsed little piece I am gone in the first three seconds because I know you’re not actually connecting with me: your story is boring, your story is contrived, and it has nothing to do with me, and it’s you pitching yourself to me. [00:14:40] Maybe if we are a perfect match business-wise I’m engaged, but realistically as soon as I hear someone switch into the elevator pitch mode I’m gone. Networking for me it’s a bit like Improv in that you have to just be super present with the person. I’m always more concerned with them than myself, and trying to drag stories out of them, that might be a little bit of my just natural Strengths coming out too. [00:15:06] I like to get people to tell me things about themselves and then I can take that and relate to something that I’ve had going on in my world, and then it’s an easier thing for them to connect with. If we can find places where the Venn diagram of our stories connect at a networking event, that’s when I actually care, and that’s when I’m going to continue to follow up with you. [00:15:25] The thing that I learned is everyone is terrible at it. If you go to a networking event and you look around, I guarantee nine out of ten people are terrified, or doing a really terrible job at hiding that they’re terrified. And so if you go into it and you go, “Oh, my God, everyone is terrible at this because nobody knows what they’re doing,” and you kind of acknowledge the elephant in the room, then it’s way easier. [00:15:47] If you go with no expectation and you’re just there to like connect and see and talk and experience, it’s so much easier than if you put all of this pressure on yourself to be the most impressive person in the room, or make sure you get 20 clients before you leave, or 10 business cards that you can follow up with. Lisa Cummings: [00:16:03] It sounds like this is one of the magic tips, is to find interesting things about other people to ask them about, be curious about, talk to them about. Can you give us some examples of things that others who are listening might look for? Like, I’ll just give you the example of if I see you – and for those of you listening, Strother wears this wooden bowties and they’re so unique. I’ve never even heard of them before, seeing it on Strother. Lisa's ode to Strother's wooden bow tie. It was fun to find in a little San Diego shop, but it won't be her go-to "approachability doodad." [00:16:34] So that is something where I think you just gave, I call it an approachability doodad. Now, so you wear this thing that makes it easy for other people to find you approachable and ask you about it, and those are the things I look out for in other people as well, because it just opens up and breaks the ice. So how about for you? What are a couple of things that you look for that you can be curious about and ask people about? Strother Gaines: [00:16:57] Yeah, totally. It’s funny you mentioned the bowtie because anytime I speak about networking I have three things that I feel – what did you call it? What was the doodad? I love that. Lisa Cummings: [00:17:08] The approachability doodad. Strother Gaines: [00:17:09] The approachability doodad. Love it. I’m going to take that. So my approachability doodads that I have, I always say it’s my beard, bowtie, and bracelet. And so I have my three Bs that I wear to any networking event, it’s a Miansai. It’s this beautiful little anchor. You have one, you’ve got a hook. I’ve got an anchor, you’ve got a hook. Lisa Cummings: [00:17:25] Right. Strother Gaines: [00:17:26] And people seems to really like it, and they’re like, “Oh, I really like your bracelet,” and that’s such a super easy in. The bowtie is really great because I can dramatically yank. It’s by a guy, the artist is SwitchWood here in D.C. You can rip the bowtie weighing out because you switch them in and out, they’re on magnets, and people are like, “Oh, my God, that’s so interesting.” And then my beard is just a big one and people are like, “Oh, it’s a cool beard. How long did that take?” So anything to make yourself approachable. [00:17:51] I think that there’s a fine line for people when do this, because sometimes it gets into the creepy territory of like, “Oh, your hair looks really pretty.” Like, “Hmm, now that’s not a good way to start this.” Start with something usually like the glasses, or an accessory, or shirt color, or the dress color, or something like that. Those are fine. [00:18:11] But as far as everything else goes, I do the access-ability doodads are wonderful. If you want to wear something like that out, I think that’s a really easy way for you to get responsible for giving people an in. Other ways, take the low-hanging fruit. If there is the one person sitting off by themselves, like almost certainly that person is dying for someone to come talk to them because they’re at a networking event. They came to talk to people but they’re feeling awkward, they’re not sure how to approach, so if you approach them, they’re like, “Oh, thank God.” So find the singular person, and that one is an easy one. [00:18:45] And then another tip that actually works, that people shake their heads when I say this, but it genuinely does, if you want to break into a group, stepping in and saying, “Mind if I join you?” It actually totally works because people are like, “Yeah, sure,” and they’ll step aside. It’s way better than doing that awkward hover where you’re standing like two feet behind the person to the side and trying to wiggle in. Lisa Cummings: [00:19:04] And kind of creepy. Strother Gaines: [00:19:05] Yeah. Lisa Cummings: [00:19:06] Two things you mentioned that sounded creepy – the standing off to the side, and I was imagining like the elevator eyes looking up to them, “Is there anything interesting that they’re wearing?” Strother Gaines: [00:19:16] Exactly. Where they’re like, “Let me see. Is this a thing? Oh, yeah, absolutely.” Networking, let’s own it, can feel creepy. It is a forced environment. We’re all thrown to this weird situation. The quicker you just knowledge that the better you are in it. Lisa Cummings: [00:19:30] Such good stuff. Now, speaking of the power to have big habits as an adult, I want to go to the total other end of the continuum. Yeah, it’s like networking at the more surface-level, first intros. Now let’s get into the real deep kind of human interactions that you experience when you’re coaching people. So you guys heard me mentioned in the intro that Strother is my coach. And I’m curious overall what is your favorite question when you’re going deep with people, that you ask of your coachees? Like what conversation topics really seem to move people the most? Strother Gaines: [00:20:06] I feel like if you took a cross section of all of my clients and anyone that I’ve ever done a facilitation with, the one thing that they sort of pair it back to me in almost like a mocking way but because I’d say it all the time and it works, is, “What’s that in service of?” And so if someone says, “Well, this is what I’m doing and this is what I think I’m going to do and here’s what my next plans.” And my follow-up question almost always is, “What’s that in service of?” [00:20:31] And that could easily be, “Well, why are you doing that?” But as a coach, one of the things that I try and avoid is something that comes along with the need to explain or justify. And when I say, “Well, why?” that makes somebody go, “Well, I have to defend that choice. I’m going to defend it. Like here’s what I will because I think that it’s a really good idea and I’ve done all this research and we’re kind of off the topic anyway.” But when I say, “What’s that in service of?” they have to tell me what they hope to gain from choosing that choice. [00:20:59] And so to make it very personal for you, you have a calendaring thing where you like to over-schedule quite a bit, and the question I ask is, “Well, what’s it in service of?” And you can answer right now, and I can say like most people would say something like, “Oh, to fit it all in because I know I have to get out there and always be a presence and always make sure that people know who I am and keep those relationships alive,” and whatever their reasoning is. [00:21:24] And then we ask, “Well, if that’s what that’s in service of, is that in line with your larger goals that we’re working on?” And usually with clients we’ll sort of address anywhere from one on a short end, to up to five or so primary goals that we’re working on, and we can take that action and see if it’s actually in service of the larger pieces. Lisa Cummings: [00:21:43] I love that you brought up calendaring because I hear it all the time from listeners as well, and because I’m totally happy to be transparent on the show because I’m always telling people to get as much time as possible in their Strengths zone. But even an overload of that, my calendar is overloaded with stuff in my Strength zone at times. Strother Gaines: [00:22:03] [laughs] At times. Lisa Cummings: [00:22:05] At times. [laughs] Many times. Not as much as last year though because I’ll tell you, you know, right, we know there are 24 maximum hours in a day, and Strother is not capable of giving you 36 or 38, but he did save me 266 hours of work in one calendar-related conversation last year. Because I remember you were challenging me in order to get some calendar time back, and when you asked me what it was in service of, I remember that I had said yes to too many things and one in particular was a gigantic contractual obligation. [00:22:42] I felt like it was in service of my integrity to follow up with what I had agreed to do, but once I got in, I was like, “Ugh, what did I do to myself?” And you challenged me to use my Strengths to get some massive calendar time back by not assuming I had to go about that work in a specific way, and you gave me some things to try doing that required less preparation, because I’m kind of an over-preparer, for those listening, and it saved me sooo many hours. [00:23:13] I think this is a great way to end on your concept of your Big C, Little C, and then I think they could apply it to themselves because you fill your calendar with things but you may not be fully aware of how you’re vetting those things. So let’s end with that. Strother Gaines: [00:23:30] Yeah, sure. So Big C, Little C is basically your big commitments and your little commitments. And your big commitments are those things that you would feel those high-minded ideals that you would hope that people would look at you and be like, “Oh, I bet Lisa is committed to music and her husband and the growth of the universe,” and all of these things that you would hope someone would look at and say, “Yes, that’s their big things.” [00:23:53] And your Little C is what you would actually see if we followed you around and you didn’t know for about 48 hours what would I, as an impartial observer, think your commitments were? And so is that Netflix? Is that the dog? Is that iPhone games? That used to be mine. I have since overcome some of those addictions, but nobody tell me any good games, because I will immediately jump right back in to them. [00:24:15] But when you’re being trailed anonymously for 48 hours, and this is an exercise you can do on your own, like look back at the past 48 hours, look at your calendar, look at the things you did, look at how you spent the time in between, big projects as well, and see, “Is this something that I seem committed to that’s actually taking up most of my time? Or am I actually living into my big commitments that I have?” [00:24:36] And so one of my commitments is the growth of my business. Did the things that I did today actually reflect that? And that’s your call to make. You get to decide if yes or no. But I find that that Big C, Little C is a nice way to sort of contextualize all of the things you’re doing and to tie it back to calendar time or fitting it all in why do we spend all of this time doing things that don’t actually move forward our larger goals. Sometimes it’s just we aren’t aware that we’re doing them. Lisa Cummings: [00:25:01] Some of the conversations, I think, that when we’re not looking in the mirror and it just feels like, “Well, this is an outside force, versus an inside force,” it makes it feel like the Big C is impossible. So the to-be-continued is follow up with the coach and go deep on this kind of stuff. Strother Gaines: [00:25:17] Yeah. Well, hello there. Lisa Cummings: [00:25:19] [laughs] Well, Strother, this has been so fun. So if they do want to reply to your, “Hello, there,” then where should they go find you? Strother Gaines: [00:25:28] Perfect. You can find me at UnicornDammit.com, you can email me at Strother, which you probably can’t say. It’ll be on your show notes, I’m sure. But it’s S-T-R-other, Strother@UnicornDammit.com. I’m happy to chat over there. Yeah, those are my primary spots. Also, if you happen to be in the D.C. area, I’m not an aegis here. We’re just a young professionals group under 40. We don’t check your ID, so come wherever I could be but we’d love to see you at one of our monthly events. It’s every third Thursday and you can check that out at NetworkUnder40.com. Lisa Cummings: [00:26:04] All right. If you can’t connect in D.C. then come on over to LeadThroughStrengths.com and we have some resources at LeadThroughStrengths.com/resources so you can connect with your team at work, and bring out your authentic best, and their authentic best. There are a bunch of tools there related to StrengthsFinder, strengths-focused leadership and on noticing what works about you and others so you can get more of what works in the workplace. [00:26:30] Thanks, everyone, for listening to Lead Through Strengths. Remember, using your strengths at work makes you a stronger performer at work. And if you’re putting a lopsided focus on fixing your weaknesses, you’re choosing the path of most resistance. So claim your authentic talents and share them with the world.