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In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.
Listen to the ‘before we hit record’ episode with Dallas Travers.
Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the Coaches On A Mission PodcastVisit Dallas’ website: https://dallastravers.com/Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramDallas’ Links:
Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission PodcastTimestamps:
0:00 Values-Driven Coaching and Unscalable Marketing
20:46 Navigating Values in Tough Decisions
Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads -
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In this Before We Hit Record episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.
Watch the guest expert episode with Dallas Travers (releases April 17th): The Best High ROI Business Activities.Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission PodcastKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramDallas’ Links:
Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission PodcastTimestamps:
0:00 Connecting Through Casual Conversations
8:25 Podcast Host and Experimental Theater
19:55 Family Dynamics and Belonging
28:14 Rooting Into Values in Business
33:52 Exploring Values and Business Strategies
Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads -
Subscribe to The Art of Online Business’s YouTube Channel to see this episode.
I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo
Book a strategy call to troubleshoot your Facebook ads: https://theartofonlinebusiness.com/callKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation.
Listen to the previous episode with Roberto Candelaria
We explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. Additionally, we offer a sneak peek into the upcoming "Platform and Profit Summit," where we'll uncover the real truths of business success, emphasizing the value of mindset, strategy, and celebrating small wins along the journey.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
DM Roberto: https://www.instagram.com/robertocandelaria/Learn More about the Platform and Profit Summit: https://www.platformandprofit.com/Have Kwadwo Hire a VA for youGet your 30-day Kajabi trialKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramRoberto’s Links:
DM Roberto: https://www.instagram.com/robertocandelaria/Timestamps:
0:00 Business Strategies for Long-Term Success
11:16 Overcoming Obstacles for Webinar Success
15:40 Managing Potential Failures and Taking Action
30:48 Leveraging Offshore Teams for Efficiency
39:12 Delegating and Empowering Team for Success
44:33 Platform and Profit Summit Discussion
49:41 Coaching vs Consulting
Apply for ads management with [QUĀY.jo].
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Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode.
Listen to the guest expert episode with Roberto.
Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic connections and a sense of belonging in business success.Through personal anecdotes and reflections, we reveal the profound influence of mentorship, overcoming self-imposed barriers, and discovering fulfillment in entrepreneurial pursuits. This candid conversation highlights the human aspect of business, emphasizing authenticity, resilience, and the invaluable support of meaningful relationships along the entrepreneurial path.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
DM Roberto: https://www.instagram.com/robertocandelaria/Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramRoberto’s Links:
DM Roberto: https://www.instagram.com/robertocandelaria/Timestamps:
0:00 Partnership Strategy and Collaboration for Success
12:32 Entrepreneurial Journey
30:49 Connecting Through Sprawling Conversations
38:03 Real Conversations
Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads -
In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business.
Sign up now for Stu’s live membership training!He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss this episode jam packed with actionable advice that can transform your business.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Sign up now for Stu’s live membership training!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:
0:00 Expanding Business With Memberships
5:35 Unlocking the Power of Memberships
17:16 Membership Retention Strategies and Tips
Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads -
I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again."
I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.
Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the value of embracing experimentation for business growth.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Get the book Think Again by Adam GrantListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.
Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoGet the book Think Again by Adam GrantKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to and watch The Art of Online Business’ YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another.
I'll show you how to leverage these custom audiences to maximize your ad performance.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Subscribe to The Art of Online Business’s YouTube ChannelKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.
You'll learn why it's crucial, where to find it, and how to set it up easily on your website.
Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for ThriveCartKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall.
Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.
See what I did there?
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
Timestamps:0:00 - Navigating Business Challenges and Pivots
8:57 - Struggles With Launching Online Membership
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Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic? I discuss the challenges of relying solely on social media and search engines for business growth...
... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Visit Kwadwo’s website to get Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Check out Sean Cannell’s course on growing your YouTube channelKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on Instagram
Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads -
In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking.
This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our time.
I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit.
This process helped me understand what needs to change in my business so that I can grow its revenue!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Hire a VA with Kwadwo’s help
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Timestamps:00:59 - Team Time Tracking Exercise Insights
14:38 - Hiring VA for Business Growth
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In this episode, I share the exact software my team and I use to produce the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips.
If you've ever asked one of the following questions, this episode is for you:
-What’s your favorite tool for creating audio & video clips, and why?-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts?
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Keenya Kelly’s episode.Sign up for DescriptGet b-roll from Pexel and StoryblocksHire a VA with Kwadwo’s helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:
00:00 - Podcast Workflow and Video Editing
14:55 - Successful Online Hiring Projects
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In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to last week's Funnel Fix Friday episode.Listen to Brittany McBean's episode.Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
Links mentioned in this episode:Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Say hi to Kwadwo on InstagramKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads help
Timestamps:
0:00 100 Days to 100k Challenge Update
8:57 Challenges and Lessons in Revenue Growth -
In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads separately from your organic leads.
You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for HoneyBookSign up for ConvertKitSign up for KajabiKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram -
In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria ChouListen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria ChouDM the word "pitch" on Gloria's Instagram to get a freebieSave your spot in Gloria’s PR Secrets MasterclassListen to Gloria’s Small Business PR PodcastKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramGloria’s Links:
Check out Gloria's websiteTimestamps:
0:00 Introduction
6:47 Effective Pitching Strategies for Podcasts
20:00 Mastering PR for Business Growth
27:14 Masterclass With Gloria Chou
Apply for ads management with [QUĀY.jo].
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