Episoder
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What thoughts are you repeating to yourself over and over all day long? Are they helping - or hurting - and keeping you stuck. In this episode, host Julie Hood helps you bust some of the most common myths and tells you the truth and the secrets behind many of the most common stories. Get the full links and show notes at https://CourseCreatorsHQ.com/243.
RELATED EPISODES
E045: Tame the Perfection Monster When Working on Your Course
E021: 10 Time-Saving Secrets to Course Creation
E111: How I Created My Kajabi Course Fast!
E125: 7 Steps to Map Your Online Course Business in 30 Minutes
E128: Create Online Course Videos More QuicklyKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
9 Stories That Keep Course Creators Stuck…and the truths that actually lead to more sales and success!
Story 1: I need to be an expert before I can teach.
Truth: You only need to be a few steps ahead. People buy shortcuts, not encyclopedias.
Story 2: I need a big audience to make sales.
Truth: You don’t need thousands — you need the right people, not more people. Even 100 engaged subscribers can convert.
Story 3: If my course is good, it will sell itself.
Truth: Great courses need great marketing. Visibility and messaging drive sales, not quality alone.
Story 4: I need everything perfect before I launch.
Truth: Perfection delays progress. Start with a beta course, test with real students, and improve as you go.
Story 5: People won’t pay premium prices.
Truth: People pay for speed, clarity, and results. Pricing reflects transformation — not the number of videos.
Story 6: I need to create more content before I can sell.
Truth: You don’t need more content — you need a clear promise and focused positioning. One great course beats ten scattered ones.
Story 7: Selling is sleazy — I don’t want to feel pushy.
Truth: Selling is helping when you believe in your offer. If your course solves a problem, not selling is a disservice.
Story 8: The market is too saturated — there’s no room for me.
Truth: Saturation = demand. Your story, style, and framework make your course one of a kind.
Story 9: I don’t have enough time to create a course.
Truth: You don’t need endless hours — you need a clear plan and focused action. A simple framework lets you create and launch faster without burning out.
COME VISIT JULIE!
Join the newsletter and get the free mini-course, Is My Course Idea Any Good? here – https://www.coursecreatorshq.com/idea
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
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When those marketing challenges hit, sometimes you just need some good old-fashioned advice on how to "think differently!" This episode gives you six mindset secrets gathered from 20 plus years of entrepreneurship. Enjoy and get the free mini-course, Is My Course Idea Any Good? here to jump on the newsletter - https://www.coursecreatorshq.com/idea
RELATED EPISODES
E179: Are These 4 Thoughts Holding You Back from Creating Your Online Course?
E104: Jumpstart Your Money Mindset for Online Course Creators
E072: Mindset Matters – How Brooke Castillo Used a Mini-Course to Find Her Perfect Students
E028: How Mindset Stops Your Success with Erica Ross-Krieger
KEY TAKEAWAYS FOR ONLINE COURSE CREATORSUse these 6 mindset secrets (and listen in for the full details on each one!):
1 - Remember your why.
2 - Do hard things (from Amy Porterfield)
3 - Keep taking action and be resilient.
4 - Be ready for the challenges.
5 - Provide prospective students lots of exposure.
6 - Find your way to - build your list, connect with your students and to experiment!
COME VISIT JULIE!Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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If you're wondering how to get more people clicking to buy your course, this episode digs into some specific things you can change to make your course more attractive to potential students. Get the full links and show notes at https://CourseCreatorsHQ.com/241.
LINKS MENTIONED / RECOMMENDED
Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s work together on the best way to find your students. Jump in now!
https://coursecreatorshq.com/launchpad
RELATED EPISODES
E059: Sales Page Design for Online Courses
E187: Funnels, Email & Better Messaging… Oh My!
E067: Sales Messaging Secrets for Your Course with Kim Weitkamp
E097: How to Make Irresistible Offers for Your Courses
KEY TAKEAWAYS FOR ONLINE COURSE CREATORSA great sales page speaks to your dream client like you know them inside and out.
Think less “features and modules”
Here’s your problemI get itThis is how I can helpHere’s what you’ll walk away withLet’s do this
More:
ChatGPT Prompt:
Give me 10 persuasive headlines to sell my online course to (audience)___. The course helps them to ___(outcome)___.COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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How do you take strangers and turn them into superfans? It's one of those marketing challenges that once you master it, you can easily scale your course business. Catch this episode to talk funnels, the customer journey and the two key types of emails to send. Get the full links and show notes at https://CourseCreatorsHQ.com/240.
LINKS MENTIONED / RECOMMENDED
Just in time for Amazon Prime Days - 24 Top Tools & Gear for Online Course Creators
https://CourseCreatorsHQ.com/214
Get 30 free days of Kajabi + 10 weeks of free coaching when you sign up using this link (pick your plan) - https://coursecreatorshq.com/kajabisignup
Customer Journey:Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaWhere should I host my course?
https://coursecreatorshq.com/how-to-choose-the-best-place-to-host-your-course-video/Join us for weekly live coaching -
https://CourseCreatorsHQ.com/launchpadRELATED EPISODES
E061: Use This Tool to Find Your Perfect Students
E187: Funnels, Email & Better Messaging… Oh My!
E039: Funnels 101 – Strategies for Online Course Creators
E065: 5 Ways to Create Partnerships That Lead to Five- and Six-Figures
E175: 12 Questions to Build Your Online Course Business in 2024KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Think of your customer journey:
First, they notice you (hello, lead magnet or post)Then they get curious (your emails & value)Finally, they feel ready to commit (your offer!)To find the Customer Journey for your students:
- Find obstacles and questions that come up
- Supply resources at that point in the journey.Decide whether you will focus on
Autoresponder / Sequence / Funnel Vs. BroadcastCOME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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Imagine for a moment that building your email list was easy... how much bigger would your business be? In today's episode, host Julie Hood shares three of her favorite ways to grow your email list, along with why it's so important! Get all the links in the show notes at https://CourseCreatorsHQ.com/239
LINKS MENTIONED / RECOMMENDEDList-Building Methods
#1 - One of the cheapest, easiest and best ways to find your students and build your email list... Live Workshop on Monday, July 7th! You'll be working with 5 other people and developing an incredible new tool to share with your perfect students. I'll show you exactly how to do it, including using my own custom templates, emails and checklists. We start on Monday, July 7th and then meet for 3 Saturdays to stay focused and finish! (Couple prerequisities - you need to have an email list and a way to set up an optin landing page.)
I'm taking the rest of the time-consuming pieces out of way - with a little AI thrown in to make it fast! The goal is for you to get 100 to 500 new leads - and you can repeat this process as many times as you like - once you get the full system! Join us for brand-new workshop, The Playbook Path to More Leads & More Students the Easy Way... Limited to 10 spots - save yours here! https://coursecreatorshq.com/PlaybookPath
#2 - Quiz Creator - focus your leads (and learn about them using a quiz!) This course walks you through exactly what to do, how to setup your quiz, and what software to use so you only have a single one-time payment. Save $400 here: https://coursecreatorshq.com/QuizCreatorOffer
#3 - Facebook and Instagram Ads Start with only $5 a day - https://coursecreatorshq.com/FBadsBootcamp
BONUS #4 - 30 minutes a day to get booked as a speaker on 3 podcasts? Yes, please! My friend Larissa walks you through exactly what to do in her inexpensive program that gives you step-by-step instructions. Get your copy here! https://coursecreatorshq.com/podcastpalooza
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaRELATED EPISODES
E112: How I Doubled My List with Giveaways Bundles and Summits
E225: 6 Facebook and Instagram Ads Mistakes Course Creators Often Make
E221: Secrets to Quizzes that Connect and Convert for Course Creators
E227: 3 Essentials for Course Creators Learned from the TikTok Shutdown
E211: Your $200 Experiment and I’ll Promote Your Case Study
KEY TAKEAWAYS FOR ONLINE COURSE CREATORSTo really succeed with selling your online course, build your own asset - your email list.
Send helpful and educational emails consistently to earn the right to launch.
During a launch, make sure your audience can see your offer multiple times.
Email marketing is the one "must do" that Julie tells all her clients and students.
COME VISIT JULIE!Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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What price should you sell your course? It sounds like an easy question - but it's actually not. In this episode, get the scoop on how to think about the price of your course - and where to start with finding your perfect price. Get the full links and show notes at https://CourseCreatorsHQ.com/238
LINKS MENTIONED / RECOMMENDED
Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!
RELATED EPISODES
Catch the entire series:
E237: Course Mkt Challenge #4 – Lost in a Sea of Sameness
E236: Course Mkt Challenge #3 – You Didn’t Fail. Here’s What Happened with Your Launch
E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales
E234: Course Mkt Challenge #1 – Marketing Brain Fog? Start HereKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
7 Secrets to Better Pricing
You Must Believe in Your Price!Leave Room for Specials and DiscountsPrice the Outcome, Not the ModulesMatch Your Price to Where They Are in the JourneyUse “Future You” AnchoringAdd a Higher-Touch Tier for Fast ROI BuyersDon’t Be Afraid to Raise Your Price After First LaunchChatGPT prompt:
My online course helps [your audience] to [result/outcome]. Research 5 similar courses and share their prices and major selling points
COME VISIT JULIE!Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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Ever feel like your messaging is getting lost - because everyone is talking about your topic? In today's episode, host Julie Hood shares how to stand out in a sea of sameness. These 7 steps will take you from boring and bland to unique and intriguing. Get the full list at https://CourseCreatorsHQ.com/237.
LINKS MENTIONED / RECOMMENDED
Start planning your Sept/October launches now. This gives you lots of time to pull them together! Need some inspiration? Get the Ultimate course Launch Handbook to plan your two-week launch. It's on Flash Sale pricing this week of only $37... https://coursecreatorshq.com/WHWElaunch
Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!
RELATED EPISODES
E123: Super Easy Way to Get Unique Content Ideas
E129: 6 Move-The-Needle Steps for Your Online Course Business
E115: 3 Tools to Help Course Creators with Writer’s Block & Tracking
E112: How I Doubled My List with Giveaways Bundles and Summits
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are 7 steps to help you stand out (listen in to the full episode for more details) -
Step 1 - Develop signature frameworks or methodologies.Step 2 - Specialize in emerging niches.
Step 3 - Share your failures and lessons learned.
Step 4 - Use ideas from other fields.
Step 5 - Build a consistent content look, voice and style.
Step 6 - Focus on outcomes and results you for your unique clients.
Step 7 - Engage in discussions and conversations in your industry or with your potential students.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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Failed Launch? All that work and only a few sales? Don't give up. It happens to nearly every course creator at some point (even the 7-figure ones)! In this episode, host Julie Hood shares 10 questions you can ask about your launch to know what to change for the next one - and yes, you need to launch again! Get the full links and show notes at https://CourseCreatorsHQ.com/236.
LINKS MENTIONED / RECOMMENDED
Start planning your Sept/October launches now. This gives you lots of time to pull them together! Need some inspiration? Get the Ultimate course Launch Handbook to plan your two-week launch. It's on Flash Sale pricing this week of only $37... https://coursecreatorshq.com/WHWElaunch
Be sure to check out AppSumo Days... for discounted and lifetime software offers. https://coursecreatorshq.com/AppSumoDays2025
Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!
RELATED EPISODES
E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales
E234: Course Mkt Challenge #1 – Marketing Brain Fog? Start Here
E182: 4 Tips and 4 Events for Your Next Online Course Launch
E181: 7 Steps to Launch Your Online Course Like a Pro
E132: Re-Launching Your Online Course – Remember These 8 ThingsKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are some questions to ask (and hopefully you have the data to answer these questions):
How many people saw your offer? Rule of 97 - where 3 people buy out of every 100. How many times did they see your offer? At least 11 and maybe more! How many clicks did you get to your sales page? Compare to the number of buyers. Are you anywhere close to the 3 out of 100? How were the opens on your emails? Maybe you need to work on your subject lines? How were the clicks in your emails? Maybe the emails weren’t persuasive enough? Do you have any more data to review? Did you get any comments from potential customers? What did your launch sequence look like? Did you help your audience believe you are the perfect person to solve this problem? What are the students who did sign up saying?COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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https://coursecreatorshq.com/disclaimers/ -
Wondering why your course isn't selling? It's probably one of two things. In this episode, get the scoop on what you can change to make your messaging land with the perfect student. The good news is that you can build this skill! Get the full links and show notes at https://CourseCreatorsHQ.com/235.
RELATED EPISODES
E079: Who Does Your Online Course Help?
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales
E196: 5 Secrets to CONVERT and Reach More Online Course Students
E187: Funnels, Email & Better Messaging… Oh My!
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
You want to be crystal clear about -
WHO your course is for, WHAT specific problem it solves, and HOW to talk about it in their language.Three tips for finding your WHO:
Describe yourself. Describe your favorite client/customer. Describe common characteristics (not everyone - but commonly)ChatGPT prompt: I have an online course about X, who would be the perfect person to take this course?
Three tips for finding your WHAT:
You need to start here. Focus on the Problem / Outcome / Transformation / Result / Objective - find your word. Make it unique - add adjectives. It’s not just help people write a book: help people write a memoir, help women over 50 tell their storyThree tips for HOW to talk in their language:
Find message boards, Facebook and LinkedIn groups, Reddit boards Find industry experts and look for phrases in their posts or comments Visit books on Amazon and read reviews - note the phrasing, especially for the low-star reviewsChatGPT prompt - I want to help women write a book. If I'm speaking to women in their 20s explain how it would be different than if I'm speaking to women in their 50s.
The prompt explains how the following items are different for each group (listen in for the full details):
Tone Example messaging What they’re thinking Common motivations Fears and obstacles How to help themCOME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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Feeling lost about how to market your course? This episode will help! Use the five action steps to get out of the marketing fog and into clarity about what to do next with host Julie Hood. Get the full links and show notes at https://CourseCreatorsHQ.com/234
RELATED EPISODES
E229: Challenge to Take On a New Channel as a Course Creator
E223: 3 Key Decisions for Online Course Creators in 2025
E222: 7 P’s of Marketing an Online Course to Skyrocket Sales
E194: Braindumping to Sell More Online Courses
E170: Are you a Visionary or an Implementer?KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
🎯 1. Run the "Sticky Note Clarity Test"
🧭 2. Use the "One-Person Rule"
🚦 3. Pick Your “Green Light” Platform
🔧 4. Create a Digital Center
🔁 5. Create a “Tiny But Mighty” Weekly Routine
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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How will you spend the next 90 days? Pick one of these 5 activities to move your course business forward over the summer! Get the full links and show notes at https://CourseCreatorsHQ.com/233
LINKS MENTIONED
Come join me for 10 weeks of coaching for just $99! Sign up for Kajabi with my affiliate link, and you can get a free 1:1 call plus 10 weeks of live coaching. Don't wait! Special pricing ends on Friday, May 23, 2025. Here's the link - https://coursecreatorshq.com/Kajabi3for992025
RELATED EPISODES
E231: My Favorite Way to Find Your Perfect Students – Joint Ventures 101
E065: 5 Ways to Create Partnerships That Lead to Five- and Six-Figures
E035: Using Joint Ventures to Catapult Your Course Business
E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
5 Summertime Activities to Consider - which will you do this summer? (Or winter for all our folks in the Southern Hemisphere?)
1. Build Out Your Course
2. Work with Me for $99
3. Plan a Launch
4. Create Your Affiliate Program (and get affiliates)
5. Learn a New Way to Market & Find Your StudentsCOME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
https://www.facebook.com/CourseCreatorsHQInstagram
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https://www.Twitter.com/CourseHQThreads
https://www.threads.net/@coursecreatorshqDisclaimers
https://coursecreatorshq.com/disclaimers/ -
Where should you market your course? Use this 10-item brainstorm list to strategize - and then get advice inside the Launchpad coaching program. Get the list of 10, the links mentioned and listen in at https://CourseCreatorsHQ.com/232
LINKS MENTIONED
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!
Launchpad Membership for small-group coaching with some incredible women -
https://coursecreatorshq.com/podcastlaunchpadPinterest Masterclass -
https://coursecreatorshq.com/JanaPinterestWithPurposeFacebook and Instagram Ads Bootcamp
https://coursecreatorshq.com/FBadsBootcamp
RELATED EPISODESE231: My Favorite Way to Find Your Perfect Students – Joint Ventures 101
E189: Power of Pinterest for Online Course Creators
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales
E196: 5 Secrets to CONVERT and Reach More Online Course Students
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online CourseKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Content MarketingEmail MarketingCollaborate with Influencers or AffiliatesOffer Limited-Time Discounts or BonusesUtilize Testimonials and Social ProofRun Paid AdvertisementsHost Webinars or Live DemosOptimize Your Landing PagesCreate a Referral ProgramLeverage Social Media Platforms
10 Playgrounds for You to Market In -
COME VISIT JULIE!Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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https://coursecreatorshq.com/disclaimers/ -
What's the best way to find your perfect students? There are so many ways to partner so we talk about how and why to partner in this episode - plus host Julie Hood shares some success stories from her Launchpad coaching students. It's a jam-packed episode and you can get the show notes at https://CourseCreatorsHQ.com/231.
LINKS MENTIONED
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Launchpad Membership for small-group coaching with some incredible women -
https://coursecreatorshq.com/podcastlaunchpadGet Tom Poland’s free book Leadsology –
https://coursecreatorshq.com/LeadsologyEbookWatch Tom’s short video where he walks through his process (called Other People’s Networks) -
https://coursecreatorshq.com/OPNvideoRELATED EPISODES
E065: 5 Ways to Create Partnerships That Lead to Five- and Six-Figures
E035: Using Joint Ventures to Catapult Your Course Business
E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course
E149: 12 Video Secrets from Lou BortoneKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Partner vs. Joint Ventures vs. Affiliates
How to Partner – 4 Easy Ways
CommissionsSwapsGuests on PodcastsCoupons
COME VISIT JULIE!Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
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In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.
LINKS MENTIONED
Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the 10-Step In Demand Lead Generation Model (aff. link) at:
https://CourseCreatorsHQ.com/LeadsologyEbookRELATED EPISODES
E081: Where Should You Broadcast Your Message?
E137: You Don’t Have to Niche Your Online Course
E068: Top 6 Mistakes Course Creators Make
E229: Challenge to Take On a New Channel as a Course Creator
E054: 9 Ways Course Creators Build Belief with Potential Students
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
As noted in the Leadsology ebook (get all 16 mistakes here).Mistake #1: Putting tactics before strategy.
Mistake #2: Random acts of marketing.
Mistake #3: Relying on word-of-mouth marketing.
Mistake #4: Copying a high-flow model.
Mistake #5: Offering a traditional service.
Mistake #6: A failure to niche.
Mistake #7: A failure to respect pipeline principles.
Mistake #8: Lack of lead generation scalability.
Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)
Mistake #12: Thinking that cheaper prices will increase demand.
COME VISIT JULIE!Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
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https://www.threads.net/@coursecreatorshqDisclaimers
https://coursecreatorshq.com/disclaimers/ -
In this episode, host Julie Hood issues a new challenge: take on a new channel this year. She shares her six new favorites for online course creators. Plus she shares the one thing you must do first - before you tackle a new channel. Get the full links and show notes at https://CourseCreatorsHQ.com/229.
LINKS MENTIONED
Sign up for the Effortless Email program to get step-by-step instructions on how to create, design and setup a routine for your email newsletter - to keep it simple!
Use Coupon Code PODCAST2025 to save $100 AND get 8 weeks of live group coaching!
https://coursecreatorshq.com/Podcast2025Watch the free Pinterest masterclass with Jana -
https://coursecreatorshq.com/PinterestMC
RELATED EPISODESE189: Power of Pinterest for Online Course Creators
E154: Is Threads for Online Course Creators?
E158: Is Social Media Dying? What Should Course Creators Do?
E035: Using Joint Ventures to Catapult Your Course Business
E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What MUST you do first? You must have your own consistent email list that you email weekly - and if you need help with this, join me for
What is a channel? My definition: a channel is a place to connect with your audience.
My 6 Favorite Channels for Course Creators this year include:
PinterestYouTubeSubstackAudio / Private PodcastsYour Own Affiliate ProgramThreadsRemember your goal is to use these channels to build your email list and nurture your connections.
If you're already full with what you are currently doing, you may need to STOP something that isn't performing well for you.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
https://www.facebook.com/CourseCreatorsHQInstagram
https://www.instagram.com/CourseCreatorsHQTwitter
https://www.Twitter.com/CourseHQThreads
https://www.threads.net/@coursecreatorshqDisclaimers
https://coursecreatorshq.com/disclaimers/ -
Spending a few minutes answering these questions about your next course can prevent a mountain of problems on the other side of creating a course. Use them to guide your process and your marketing. Get the full links and show notes at https://CourseCreatorsHQ.com/228.
LINKS MENTIONED
Two Free Mini-Courses as Gifts for You -
Find Your Profitable Course Idea here -
https://coursecreatorshq.com/PodcastIdeaGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaRELATED EPISODES
E226: 8 Ways Course Creators Can Use AI to Build Their Online Course Businesses
E191: 6 AI Tools for Online Course Creators to Save Time
E061: Use This Tool to Find Your Perfect Students
E057: How Do Course Creators Get Students to Actually Finish?KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
6 Questions to Ask (and Answer) Before You Create Your Next Online Course
1) What is the outcome, result, transformation, consequence, effect, conclution, end product or development that a student will have at the end of your course?
2) What type of person is this perfect for and where will they be on their journey?
3) Who is already serving this audience?
4) What are the steps to achieve this outcome?
5) Where can you use AI to help inspire you or fill in the blanks?
6) What type of course delivery will best serve your student?
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
https://www.facebook.com/CourseCreatorsHQInstagram
https://www.instagram.com/CourseCreatorsHQTwitter
https://www.Twitter.com/CourseHQThreads
https://www.threads.net/@coursecreatorshqDisclaimers
https://coursecreatorshq.com/disclaimers/ -
Are you prepared when websites or tools (like TikTok) shut down? In this episode, host Julie Hood shares 3 key essentials every course creator should add to their business to survive and still thrive - even when a social media website shuts down. Get the full links and show notes at https://CourseCreatorsHQ.com/227.
LINKS MENTIONED
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Join the free AI for Business Summit and get even more ideas -
https://coursecreatorshq.com/AIforBusiness2025Come join us for inspiration and courses in the Launchpad coaching program!
Use coupon code SELL2024 to save $50 a month on your membership -
https://coursecreatorshq.com/launchpadRELATED EPISODES
E218: How to Pick an Email Program – and What to Watch Out For!
E210: Website Essentials for Online Course Creators to Sell a Course
E086: Save Time with 9 Things Every Online Course Creator Should AutomateKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
To help protect yourself from social media sites shutting down, here are 3 essential steps:
Build Your Own AssetsFind Multiple Sources of TrafficBackup / Backup / Backup (automatically)!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
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The more we hear about AI, the more it's supposed to be this miracle for your business... but is it really? What are some practical ways you can use AI, specifically for courses and course marketing? Let's talk about it in this episode with these 8 ideas for you. Get the full links and show notes at https://CourseCreatorsHQ.com/226.
LINKS MENTIONED
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Join the free AI for Business Summit and get even more ideas -
https://coursecreatorshq.com/AIforBusiness2025Test drive one of my favorite AI tools -
https://CourseCreatorsHQ.com/CastmagicUse the free AI tool from Kajabi (scroll down) -
https://coursecreatorshq.com/KajabiAIUse the paid AI tool with a Kajabi subscription to generate 40 pieces of marketing content from one video -
https://CourseCreatorsHQ.com/KajabiCreatorStudioRELATED EPISODES
E191: 6 AI Tools for Online Course Creators to Save Time
E149: 12 Video Secrets from Lou Bortone
E198: 16 Video Recording Tools for Online Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Caution – never use AI content raw (always check the sources), put in your own words and your own spin. Watch for hallucinations. Never share anything you don’t want to be given to someone else. If it makes up a testimonial, make sure you replace it with a real one.
8 Key Ways to Use AI -
Subject lines for your emails – you want them to be short and snappy plus build some curiosity and intrigueHelp you write your emails – especially if you give it enough details to start withWork on your sales pages – one section at a timeName your courses and products - AI never gets tiredName your lead magnets - pick and choose wordsMake your landing page more interesting and intriguingHelp you write your course outline – get you started, and then you definitely need to make it your ownHelp you with a course lesson – get advice on the best way to teach a lesson
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
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https://www.Twitter.com/CourseHQThreads
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Considering Facebook and Instagram Ads? Let's talk about what works and what doesn't as a course creator when using ads to find your perfect students. Get the full links and show notes at https://CourseCreatorsHQ.com/225.
LINKS MENTIONED
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Facebook and Instagram Ads Bootcamp
Want to get started with ads the easy way? Be sure to check out the Facebook Ads Bootcamp from Zach Spuckler. It's only $25 and gets you started the easy way -
https://coursecreatorshq.com/FBadsBootcampAds Summit
Be sure to check out my training on how to use a mini-course with ads to skyrocket your results -
https://coursecreatorshq.com/AdsSummit2025RELATED EPISODES
E211: Your $200 Experiment and I’ll Promote Your Case Study
E208: Mini-Course Brainstorming Ideas for You
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales
E106: High Ticket vs. Low Ticket Online CoursesKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
When using ads to find your perfect students, avoid these common mistakes:
1) Selling directly from the ad. Get the optin instead and then sell your low ticket offer.
2) Not paying enough attention to the visuals/images.
3) Not testing enough variations.
4) Not focusing on the right target audiences.
5) Using the wrong kind of ad for your goal.
6) Wasting money on ads before you have testing your offer with a partner.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
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https://www.Twitter.com/CourseHQThreads
https://www.threads.net/@coursecreatorshqDisclaimers
https://coursecreatorshq.com/disclaimers/ -
Where are we headed in 2025? Let's get you off to a great start for the new year... where are online course businesses headed? Plus get a recap of host Julie Hood's past year. What can you do to improve 2025? Get the full links and show notes at https://CourseCreatorsHQ.com/224
LINKS MENTIONED
Jumbo Offer - 24 Hour Course Creator AND Course Profits Accelerator: Jumbo offer to work with you through June 30, 2025 to build your online business! Discount pricing ends soon! https://coursecreatorshq.com/JumboOffer
RELATED EPISODES
E223: 3 Key Decisions for Online Course Creators in 2025
E036: The Secrets to Planning 90 Day Sprints That Grow Your Business
E175: 12 Questions to Build Your Online Course Business in 2024
and get all the planning episodes in this playlist:
https://coursecreatorshq.com/PlanningPodcastKEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Spend some time mulling over the concepts in this episode... and thinking about where you are headed in 2025.
Answer these questions:
- How can I share better content?
- Do you want to be "famous?"
- What level of video marketing will you do?
- How will you add or use AI in the new year?
- Will you join Mini-Course Magic in 2025?
- Are you held back by not wanting to change - especially at the subconscious level?
- What's your very next step?COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcastGet this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/ideaGoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)Website
https://www.CourseCreatorsHQ.comYouTube
https://coursecreatorshq.com/YouTubePodcastFacebook
https://www.facebook.com/CourseCreatorsHQInstagram
https://www.instagram.com/CourseCreatorsHQTwitter
https://www.Twitter.com/CourseHQThreads
https://www.threads.net/@coursecreatorshqDisclaimers
https://coursecreatorshq.com/disclaimers/ - Se mer
