Episoder
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Today With Kelley Gable:
Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving clients with homes in both urban areas and coastal Delaware, and how she's structured her team to support this dual-location approach. Kelley offers valuable insights on educating clients about modern coastal design, building strategic partnerships with builders, and creating targeted marketing strategies. We also discuss her hiring process for different roles across her two offices, providing practical advice for growing a design team. Whether you're looking to carve out your own niche or expand your business across multiple locations, this episode offers a wealth of knowledge on positioning your design business for success.
LuAnn Nigara and Kelley Gable's Ah-Ha Moments
“When hiring, you attract what you put out, so it’s important to attract people who see your vision and what to drink your “Kool-Aid, rather than just hiring too quickly,” - Kelley Gable
“Relationship building blocks are the foundation for how you can get into a new market,” - Kelley Gable
More About Kelley Gable
Owner & Principal Designer, Kelley Gable, was born and raised in Maryland and currently shares her time between the shores of coastal Delaware in Rehoboth Beach and Severna Park, Maryland with her husband and two children.
Kelley's distinct style can be described as clean, functional and open. She finds beauty in blending her traditional East Coast roots with a casual California lifestyle inspired by laid-back living. With a background in merchandising and design, Kelley brings her ability to marry style and function in each space.
Connect with Kelley Gable
Website
Instagram
Facebook
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
LuAnn University - Registration Open!
Other Shows:
#851: Power Talk Friday: Alexis Varbero: Making Connections that Matter
#887: Power Talk Friday: Renee Bush: Bringing the Spark Back Into Your Interior Design Business
#982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients
#987: Kate Wood: Discovering and Leaning into Your Niche
#988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design -
Today With Karen Post:
Today with Karen Post, we dive deep into her journey of transforming Home Frosting from a staging company into a thriving interior design firm. Karen shares her experience of making a major business pivot while managing complex personal and financial challenges, including significant business loans and partnerships. As a former member of my Chairman of the Board program, Karen offers candid insights about finding the courage to change direction when your current path isn't bringing you joy, even if you've invested heavily in it. She discusses practical considerations like negotiating flexible lease terms and managing inventory, while also sharing how this business transformation ultimately strengthened both her professional success and personal relationships. This episode is a masterclass in strategic pivoting and the importance of aligning your business with your true passions.
LuAnn Nigara and Karen Post's Ah-Ha Moments
“You can’t change anybody else, you can just change your reaction to it.” - LuAnn
“When [you’re] getting funding, you need to think about the worst case scenario. If the story changes, do these details impact you?” - Karen
“When you sign your lease, make sure if you're committing to a big space that you've got flexibility and if you change course, you're not stuck with that.” - Karen
More About Karen Post
Karen Post – president and lead designer of Home Frosting. Karen is an ever evolving, forever learning entrepreneur. She started her career in visual merchandising, then developed into marketing as an agency owner, international speaker and twice published author and today is an accomplished designer and thought leader.
As a design professional she founded Home Frosting as a luxury staging company in 2016 (without any formal training in staging or interiors) and in 2021 pivoted, twirled and found her true happy spot as a top design firm leader in Tampa, Florida.
Connect with Karen Post
Website
Instagram
Facebook
Pinterest
Houzz
YouTube
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Kravet Workspace in Basking Ridge, New Jersey
LuAnn University - Registration Open!
Other Shows:
WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell?
AWDB #271: Power Talk Friday: Husband & Wife Teams- This Week is LuAnn & Vin Nigara
AWDB #973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb -
Manglende episoder?
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Today With Lindsay Hunter:
Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back?
My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that passion into a profitable, thriving niche as the equestrian interior designer.
Today, she’s sharing her story—and how niching opened up doors for her that never would have opened up otherwise.
LuAnn Nigara and Lindsay Hunter's Ah-Ha Moments
“Thank you for inspiring me to niche my business and to put my horse back on my website and be authentic and myself and feel like I can show up to client meetings in my barn boots.” -Lindsay
“What’s meaningful and being passionately attached to something are two very different things. When you're really super niched like equestrian design, you can't fake that. You can’t say you’re an equestrian designer when you haven’t even been in a tack room.” -LuAnn
More About Lindsay Hunter
Lindsay Hunter combines her enthusiasm for interior design with her passion for the equestrian lifestyle to create intentional, inspirational living spaces for people from all walks of life. Past clients appreciate her attention to detail and her ability to bring the best out of any space, no matter how large or small. Lindsay brings a wealth of knowledge, insightful understanding, and elevated scope to every project because she understands why a house should feel less like a building and more like an extension of your life, identity, and passions.
Now based in San Diego, CA, interior designer Lindsay Hunter graduated from the University of California, Santa Barbara in 2003 with a Bachelor of Arts in Art History. After an intensive study in art and architecture in Bologna, Italy, Lindsay went on to pursue her studies in Interior Design at Santa Barbara City College where she met the stringent educational requirements necessary to receive her certification in June 2009.
Connect with Lindsay Hunter
Lindsay Hunter Design
Instagram
Luxury Equestrian Network
Instagram
Magazine
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Kravet Workspace in Basking Ridge, New Jersey
Other Shows:
AWDB #833 Flashback Friday: Mikel Welch: Be Determined and Get the Job Done
AWDB #991 Chloe Bullock: Conscious Design
AWDB #987: Kate Wood: Discovering and Leaning into Your Niche
AWDB #896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris
AWDB #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business
AWDB 759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
AWDB #15: Nancy Ganzekaufer- Niche is Rich -
Today With Donna Hoffman:
Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength.
My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls "Success Momentum."
Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles' heel, along with strategies for turning these potential weaknesses into strengths.
LuAnn Nigara and Donna Hoffman's Ah-Ha Moments
“For creative brains, that thing that makes us great at what we do is almost always our downfall in business,” - Donna Hoffman
“I could teach you the greatest strategies in business, but if you don't have the fortitude in your constitution to be able to apply them, big whoop. It doesn't amount to anything,” - Donna Hoffman
More About Donna Hoffman
Despite launching her luxury interior design business during the crushing 2008 recession, this design entrepreneur leads her team to award-winning design across the US, as a 7-figure-sized business.
Beyond creative and business acumen, Donna is also a leading Interior Design Business Coach. She specializes in teaching design entrepreneurs to lean into their Creative Nature, unleashing what she calls Success Momentum. “Joined with key revenue-driving-strategic business practices, this combo fuels powerful growth for my designers,” says Hoffman. Donna has also helped thousands of DIY design lovers to beautify their homes through her info-rich online courses.
Connect with Donna Hoffman
Website
Instagram
Facebook
Pinterest
Donna’s Free Guide “Irresistible Sales Lingo For Interior Designer’s Who Want To WOW Clients”
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
BADG & Cooper Hewitt Event Info & Link to Reserve Tickets!
Mydoma Studio
Other Shows:
AWDB #14: Malene Barnett Success Secret – Build Relationships
AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity
AWDB #635: Beth Diana Smith: Refining Process in Your Interior Design Business
AWDB #370: Kesha Franklin: A Different Path to a Career in Interior Design
AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success
AWDB #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business -
Today With Ann Kottler:
Today with Ann Kottler, we're learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she's established herself as the go-to expert for 7-8 figure new home construction and remodeling projects.
In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and creating comprehensive spec books. She reveals how her sales background has been crucial in positioning herself as an invaluable asset to both builders and clients. Ann also offers insights on embracing trades, establishing trust on job sites, and effectively translating complex building information to clients.
LuAnn Nigara and Ann Kottler's Ah-Ha Moments
“You really need to know your way around a job site. You really need to know how to read a blueprint. You need to understand an electrical plan. You need to understand the HVAC plan. You need to understand the window schedule, all of the things.” - Ann
“I'm here to help you and make you look good and make this a positive experience for the homeowner.” - Ann
“Your rate goes up because you are getting better. You're worth more” - LuAnn
“I'm passionate about this and we're gonna have fun and you're gonna love it when it's done. That's the value that a professional designer provides. But you have to be confident in saying it.” - Ann
More About Ann Kottler
This Wisconsin girl had big shoes to fill. As a Business graduate from Marquette University in Milwaukee, I knew my dreams went beyond just business and into design. Thus back to school I went to the Illinois Institute of Art where I acquired my Residential Interior Design degree. I’ve been a professional designer for close to a decade now, and it’s been a lifelong passion. I love each and every project from remodeling bathrooms, to helping select materials for gorgeous Lake Geneva vacation retreats.
As an interior designer, my goal is to always deliver a space that exceeds client expectations. That includes all phases of a project from concept to installation. My focus is You and our relationship—a relationship which reflects good listening on my part and also building trust so that you know I will deliver something beyond your wildest dreams or hopes.
Connect with Ann Kottler
Website
Instagram
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Kravet Workspace in Basking Ridge, New Jersey
Other Shows:
AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design
AWDB #1018: Power Talk Friday: Connie Whitman: Heart-Centered Strategies to Successful Selling -
Today With Shayna Pellino:Welcome to A Well-Designed Business. If you're feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you.My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers - about 20 new conversations every month - she's noticed a common thread: many are stuck in Growth Marker 1, doing everything themselves. Today, she's breaking down what it takes to move beyond that stage, sharing her hybrid pricing approach, and most importantly, helping you understand if you're ready for that transition.But here's the thing - before she tells you how to fix it, Shayna emphasizes that you have to be ready for it and actually want it. It's about more than just implementing new systems; it's about fundamentally changing how you operate your business.LuAnn Nigara and Shayna Pellino's Ah-Ha Moments“It really just simply comes down to if you want to run a business, you have to have clean processes and systems so you can step away and they can run themselves,” - Shayna Pellino“There isn’t one technology out there that is going to solve every piece of this process. It doesn't really matter how you get things done. As long as we carve it out, it's consistent, and other people know exactly how it gets done,” -Shayna PellinoMore About Shayna PellinoShayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry.Connect with Shayna Pellino4Dbiz - Special Offer for ListenersWebsiteFacebook Client testimonial, Hannah Lowe InteriorsClient testimonial, Leone Interior DesignsOther Resources:This podcast supports the Savvy Giving Design Coalition. Learn more about it here!AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion projectAWDB #164: Susan Wintersteen- Savvy Giving by DesignMydoma StudioOther Shows:AWDB #923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design BusinessAWDB #990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business
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Today With Dan Mazzarini:
Welcome to a Well-Designed Business. When you think about the future of your firm, what do you envision? Are you going to stay small? Or do you hope to grow your team?
There’s no right or wrong answer. Different business owners have different goals. But if you do want to build a team, you have to learn how to lead efficiently, create strong processes, and cultivate the right team culture.
My guest today, Dan Mazzarini, principal and creative director of BHDM desig, knows what it takes to manage a large team.
On their website, BHDM design describes itself as a creative collective of designers, architects, artists, and illustrators—and they truly do approach their projects from this collective, collaborative perspective. Dan has worked hard to establish that collective—and today, he’s here to share how.
LuAnn Nigara and Dan Mazzarini's Ah-Ha Moments
“With clarity comes confidence.” -Dan
“Having good partners in leadership, having trusted voices in the room, has helped me make decisions around the business on things that we do or don’t do and ways that we do or don’t grow the business.” -Dan
“You’re not angsting over not designing or having to manage people. It feels like what you’re saying is you find, connect with, and enjoy the parts in two very different roles—being creative and being the head of the company.” LuAnn
More About Dan Mazzarini
With a background in branding and retail design, Dan Mazzarini has an unique design capability to adapt to each client’s personal narrative and needs, never staying stagnant on one look. For 10 years, his designs helped define such brands as Michael Kors, Calvin Klein, Ralph Lauren, Waterworks, Movado and more.
Since launching BHDM in 2012, Mazzarini has parlayed his craft of storytelling through the built environment to a multitude of project types, including hotels, restaurants, food halls, start ups, corporate interiors, showrooms, pop-ups, and single and multi-family residential. He has worked in historic spaces like Grand Central Terminal and the Harvard Club of New York, and helped to create new concepts for Google, One Medical, Hudson’s Bay Company, and Target. Through the years he’s worked to enrich heritage brands such as Ralph Lauren, Kate Spade, and Calvin Klein, and define new brands like Tend, Real, and Casper.
Connect with Dan Mazzarini
BHMD Design
Archive By Dan Mazzarini
Instagram BHMD Design
Instagram Archive By Dan Mazzarini
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
The Hiring Toolkit Bundle
Chairman Of the Board with LuAnn Nigara
Other Shows:
WTFP #227 Rebecca Munster: The Art of Effective Organizational Development
AWDB #757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative
AWDB #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate -
Today With Kate O’Hara:
Hi, welcome to A Well-Designed Business! In this episode, I sit down with the incredible Kate O'Hara to dive into the fascinating distinctions between growth-focused and scale-focused entrepreneurs. With her unique perspective as both a founder and a second-generation business owner, Kate shares invaluable insights on how mindset shifts are crucial as businesses evolve.
We discuss the importance of balancing sales drive with effective processes, the challenges of scaling, and the need for strong management structures. Whether you're a solo entrepreneur or leading a growing team, this conversation is packed with actionable advice to help you navigate your business journey. Tune in to discover how to shift your mindset and strategies for sustainable success!
More About Kate O’Hara
Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines.
Connect with Kate O’Hara
Website
Instagram
Facebook
Pinterest
Houzz
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Kravet Workspace this fall in Basking Ridge, New Jersey
HPMKT this October 25th, 2024 co-hosted by Mydoma Studio
Other Shows:
AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors
AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors
AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso -
Today With Kelly O’Neil:
Welcome to a Well-Designed Business. I have heard from so many of you interested in design-build—and most importantly, how to start building those relationships that bring you into the industry and position you as a go-to trusted designer.
My guest today, Kelly O’Neil, has a lot of insight to share on that topic. She has cultivated strong relationships with builders, found ways to prove her value, and used processes not just in her design, but even in the way she networks and builds relationships. Today, she’s here to share how she did it and what she learned along the way.
LuAnn Nigara and Kelly O’Neil's Ah-Ha Moments
“You have to handle both sides, the client and the builder, and keep both sides happy. But sometimes their lack of communication with each other puts you in the middle. So you find a way to smooth everybody out and make everybody happy.” -Kelly
“I love that you know that it's the value of always keeping the pipeline going. You can't just rely on what happened last week, last month, last year. You've always got to be building it.” -LuAnn
More About Kelly O’Neil
In the ever-evolving world of design, one name stands out – Kelly, the creative force behind Kelly O’Neil Design. With a mantra of “I’m in the business of making people happy,” Kelly has carved a niche for herself in the industry, transforming spaces into beautiful, functional homes that reflect the unique style and personality of each client.
Kelly’s journey in interior design began at Fairfield University, where she honed her skills and cultivated a passion that would propel her to create stunning homes across eight different states. From the vibrant energy of Florida to the cosmopolitan charm of New York, Kelly has left her mark, crafting spaces that seamlessly blend aesthetics with functionality.
Connect with Kelly O’Neil
Website
Instagram
Facebook
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Book a quick intro call with Duke Renders!
Power Talk Friday Tour – October 25th!
Other Shows:
#451 Elissa Grayer: Starting From the Ground Up, After 19 Years
#951 Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects
#878 Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process
#649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
#615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process
#580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders
#560: Brad Leavitt, AFT Construction: The Design Book
#542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process
#281: What Would Lu Do?: Being the CEO – The Key to Your Business Success -
Today With Kristi Hopper:
Hi, welcome to A Well Designed Business! Today, Kristi Hopper shares a deeply personal and challenging experience as we talk about a situation that, sadly, has happened to others before: to discover that a long-trusted employee had been embezzling funds. Kristi bravely opens up about the emotional toll this betrayal took on her, the lessons learned, and the importance of implementing checks and balances in our businesses. Join us as we explore the realities of trust, the hard truths of small business ownership, and how we can protect ourselves from similar situations in the future.
LuAnn Nigara and Kristi Hopper's Ah-Ha Moments
"As small business owners, we wear many hats, but we must ensure that we have checks and balances in place." - Kristi Hopper
"When it comes to finances, a two-person check system can save you from devastating losses." - LuAnn Nigara
"Investing in oversight and proper systems ultimately saves you money and heartache." - Kristi Hopper
"Talking openly about these experiences helps us learn and protect ourselves and our businesses." - Kristi Hopper
More About Kristi Hopper
Kristi Hopper is passionate about home and holds fast to the notion that design should be exceedingly personal. At the heart of her thriving 24 year-old interior design firm, is the simple-yet-profound belief that everyone should Love Where You Live.™
Kristi’s multi-disciplinary approach carries a signature intelligence and ingenuity.
While her emphasis on the art of living is widely reflected in whole-home transformations, she possesses a holistic approach to design with residential and commercial projects, global vacation homes, product design and real estate.
Kristi serves on the Signature Kitchen Suite Design Council, has a product line with Harp and Finial, and she enjoys partnerships with Cozy Earth, Geometry House and Kelly O’Neal. Kristi fosters relationships within the design industry and serves as a panel and keynote speaker at DMC, High Point Market, the Vacation Rental Summit and other design events. Kristi opened the doors to her Lewisville offices in 2022, where her team and office pups welcome clients in style.
Kristi has garnered ASID and IDS awards and was deeply honored to be nominated a fourth time for an ART award. Kristi is a member of ASID, IDS and ART and serves her community with inexhaustible energy and enthusiasm.
Kristi and her husband, John, have two grown children, a puppy named Daisy, and live in Coppell, Texas
Connect with Kristi Hopper
Website
Instagram
Facebook
Pinterest
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Power Talk Friday Tour - October 25th! -
Today With Elle Odoi & Yvette Pappoe:
In this episode, I sit down with Elle Odoi & Yvette Pappoe, the incredible sisters behind Décorelle Studio, a luxury interior design firm serving the DMV area and beyond. Elle, the CEO and Principal Designer, brings over a decade of experience to the table, along with an MBA and a certificate in Women's Entrepreneurship from Cornell. Her sister Yvette, the Co-Founder and COO, is a licensed attorney and law professor who manages the firm's operations with her sharp analytical skills.
Together, they share their journey of building a successful Black-owned, women-owned design business, discussing everything from the challenges they've faced to the importance of solid business processes. We dive into their approach to client management, pricing strategies, and the value of investing in professional photography and PR.
LuAnn Nigara, Elle Odoi & Yvette Pappoe's Ah-Ha Moments
“As we've like changed our process and honed it, it has gotten us to the right people…to the right personalities, because that's very important for us.” - Elle
“If you don't want to make a mistake today, stay in bed. All right? Stay in bed because the rest of us are putting it on the line, and we're doing our best. But you know what? Our best isn't always good enough. Sometimes there are mistakes.” - LuAnn
"Process is really important. And I think people underestimate the purpose or the value of process. And I think we, in the beginning, underestimated the value of process." - Yvette
More About Elle Odoi & Yvette Pappoe
We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility that does not compromise quality and functionality.
Décorelle is a testament to our passion for interior design and unwavering belief that every individual deserves to experience the transformative power of a beautifully designed space.
Connect with Elle Odoi & Yvette Pappoe
Website
Instagram
TikTok
Pinterest
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Power Talk Friday Tour - October 25th!
Hiring Toolkit Bundle
Mydoma Studio
Duke Renders
Other Shows:
#905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects
#323: Amy Flurry: How to Pitch Press and Build Relationships
#816: Elsie St. Leger: Addressing Racial Inequality in the Design Industry
#908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)
#912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designer -
Today With LuAnn Nigara:
Hi, welcome to A Well-Designed Business! In today's episode we dive into the upcoming High Point Furniture Market Fall 2024! Join me as I share all the details about our amazing lineup of free panel discussions that you won’t want to miss. From turning your design passion into profit to harnessing technology in our industry, we’ll cover it all! Plus, I’ll be moderating sessions with some of the brightest minds in design. This is your chance to gain actionable insights, network with fellow creatives, and gear up for a successful 2025. Let’s get ready to elevate your business together!
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Power Talk Friday Tour - October 25th!
Other Shows:
AWDB #758: Sallie Lord: Collaboration over Competition in the Interior Design Community
AWDB #682: Flashback Friday: Laura & Cliff Muller: Four Point Design Build Firm
AWDB #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business
AWDB #790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions
AWDB #774: Rick Campos: Design Biz Survival Guide Celebrates 4 Years!
AWDB #814: Michelle Lynne: What Constitutes Billable Hours in an Interior Design Business?
AWDB #996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience
AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors
AWDB #878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process
AWDB #646: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
AWDB #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process
AWDB #960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse
AWDB #549: Corey Damen Jenkins #BLM: Time to Take the Baton
AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman
AWDB #993: Libby Langdon: How to Create Long-term Income from Licensing Deals
AWDB #573: Cheryl Luckett, #BLM: See Something, Say Something
AWDB #397: Power Talk Friday: Where Are They Now?: Cheryl Luckett: Dwell By Cheryl
AWDB #677: Megan Molten: To Succeed, Focus on Your Why
AWDB #455: Megan Molten: Another Side Hustle Success Story
AWDB #738: Power Talk Friday: Beth Bender: Back End Operations for Your Interior Design Firm
AWDB #986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things
AWDB #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers
AWDB #278: Erika Ward – Master Business Skills 1st, Interior
AWDB #06: Identifying Your Transferable Skills with Erika Ward -
Today With Jecks Stone:
Today, we're joined by Jecks Stone, a sustainability-focused interior designer and owner of Persona Abode Interiors. Jecks shares her journey from childhood 'Earth Keeper' to champion of 'people, place, and planet' design. We explore how she integrates environmental consciousness into her thriving business, from client interactions to material choices. Jecks reveals her unique approach to understanding client needs, balancing vegan principles with client preferences, and the power of active listening in design. We also discuss her involvement with Interior Design Declares, a global sustainability movement. This episode offers valuable insights for designers looking to create a more purposeful and environmentally responsible business.
LuAnn Nigara and Jecks Stone's Ah-Ha Moments
“For me, interior design is way bigger than the space you're in and the people in that space. It's very much a holistic kind of approach to design which I think any kind of industry really should be thinking about. It's my love and my career thinking about people of all aspects and places in all kinds of iterations as one environment that should go hand in hand,” - Jecks Stone
“I express to my clients that, it's not about showing your Pinterest images and telling me to go replicate that. I don't do copy and paste. I'm delving into the heart of everything they need and want.” - Jecks Stone
More About Jecks Stone
Somewhat unexpectedly, Jecks set up Persona Abode Interiors in 2017 to specialize in designing eco conscious residential interiors, with a focus on designing for people and supporting world causes. It has been an interesting scenic journey so far for the company, which Jecks labels as the foundations for what’s to come.
In 2022, with legacy in mind, Jecks incorporated the company. Abode of Ophilus gives a nod to her late grandfather who wasn’t able to fulfill his dream of becoming an architect but had been an inspiration since childhood after building his own home in Jamaica.
Connect with Jecks Stone
Persona Abode WEB
Persona Abode IG
Persona Abode LinkedIn
Persona Abode email
Interior Design Declares Web
Interior Design Declares email
Interior Design Declares IG
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Power Talk Friday Tour - October 25th!
Get 10% of any one order of Kravet fabric, wallpaper, or trim by using our special code: AWDB10
Interior Design Declares - Resources
Amber De La Garza’s VIP Business Planning Event in Las Vegas, November 2nd and 3rd
Other Shows:
#117: Power Talk Friday: Deborah Rosenberg- Cruelty Free Design Certification is Here!
#683: Jessica Matteson: The Client Experience Is #1 in Design
#991: Chloe Bullock: Conscious Design -
Today With Ciara King:Welcome to a Well-Designed Business. Starting a design business is exciting, but it isn’t easy—especially when that first “real” client doesn’t come easily. My guest for today’s on-air strategy session is in the thick of this tough spot and unsure how to move forward. Today Ciara Robinson, founder of Ville Otis Interiors, joins me for a live coaching session to work through some of the hardest parts of starting a business—positioning yourself, converting leads, and landing that first client.LuAnn Nigara and Ciara King's Ah-Ha Moments“Every one of you wants our homes to feel like us and make us feel good. But there's a little nudge in why you're doing it. And it could be as simple as I used to do it with clothing, but it only lasts for the five hours that you have that outfit on. I wanted it to last your whole day. Whatever it is, there's a way to express that in the website, I'm sure of it.” -LuAnnMore About Ciara KingI'm Ciara King, proud owner and principal designer at Ville Otis Interiors, a full-service interior design firm nestled in the heart of Northern Georgia.I’m taking a fresh approach to design that sets me apart from the crowd. Rather than chasing the latest trends, my focus is on delving into your distinct personality and preferences to craft a one-of-a-kind space that truly feels like home. I’m not just designing interiors; I’m bringing your authentic self to life in the very walls around you.As someone who wears multiple hats, balancing the roles of a business owner, a wife, and a stepmom to three, I empathize with the desire to return to a relaxing and comfortable home, especially after a demanding day at work, a full day tending to the kids, and everything in between.I believe in doing hard things and achieving the impossible, so allow me to take your vision, elevate it beyond your wildest dreams, and turn it into a reality. When you place your confidence in Ville Otis Interiors, you can expect open and transparent communication, along with a well-defined design process that will make your upcoming project a seamless and stress-free experience!Connect with Ciara KingWebsiteInstagram Facebook PinterestWhat’s new with LuAnn NigaraThe Power Talk Friday TourWatch the Docuseries!http://www.luannnigara.com/cobGet The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into ActionAudiobook: The Making of A Well – Designed Business: Turn Inspiration into ActionBook 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2Connect with LuAnn NigaraLuAnn’s WebsiteLuAnn’s BlogPower Talk FridayLike Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: PodcastOther Resources:This podcast supports the Savvy Giving Design Coalition. Learn more about it here!AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion projectAWDB #164: Susan Wintersteen- Savvy Giving by DesignBook a quick intro call with Duke Renders!ASID New Jersey Design Expo on October 8th, 2024 in Bell WorksOther Shows:AWDB #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover YoursAWDB #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your MarketingAWDB #466 Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?AWDB #362 Breegan Jane: Interior Designer, Podcaster, EntrepreneurAWDB #833 Flashback Friday: Mikel Welch: Be Determined and Get the Job DoneAWDB #1010 Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill
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Today With Devon and Michael Wegman:
Welcome to a Well-Designed Business. As you know, husband and wife duos are near and dear to my heart, and we have had several great examples over the years who have shared their stories of how they divide responsibilities, support each other, and work as a team in their businesses. Today I am joined by another great spouse partnership, Devon and Michael Wegman.
Devon and Michael talk about the importance of goal-setting, how to keep yourself grounded when you grow faster than you expect, and how they work together in their business.
LuAnn Nigara, Devon and Michael Wegman's Ah-Ha Moments
“It’s almost like the scarier the leap is, the more motivated you are.” -Devon
“It’s important to set goals, and if you’re new to the idea, don't obsess too much about what it exactly it is. You just need to have something to measure against.” -Michael
More About Devon and Michael Wegman
Devon was born and raised in Ridgewood, NJ, where her love of architecture and design first started. As a child, Devon was drawn to everything creative and artistic. When she was seven years old, her parents built a home in Cape Cod, MA, and Devon was exposed to the process of architecture, design and building. From this young age, she knew this was something she wanted to be a part of when she got older.
Michael Wegman is a dynamic and accomplished Owner and Principal at DGI
Design-Build, an innovative, multidisciplinary design-build business nationally recognized for incredible residential designs, use of cutting edge design and visualization software, and commitment to construction execution. Michael brings a unique blend of tech-savviness, operational acumen, and visionary leadership to the design-build industry, drawing on his multifaceted career in software sales, consulting, and business growth.
Today, Devon and Michael live in Lincoln Park, and recently moved the growing team into a fully renovated studio space in Chicago’s West Town neighborhood.
Connect with Devon and Michael Wegman
Website
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Power Talk Friday Tour - October 25th!
Hiring Toolkit Bundle
Other Shows:
AWDB #270 Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle
AWDB #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking -
Today With Sonia Barney:
Hello! Welcome to A Well-Designed Business! Today I sit down with Sonia Barney, a talented interior designer who turned her passion into a thriving business. Sonia shares her unique journey, from navigating the challenges of motherhood to discovering her entrepreneurial spirit. We dive into her experiences at Power Talk Friday in Las Vegas and discuss how embracing her strengths has allowed her to carve out a successful niche in the design industry.
More About Sonia Barney
I’m Sonia Barney, Owner and Principal Designer at Sonia Barney Design in Idaho Falls, Idaho. With a Bachelor's Degree in Interior Design and 18+ years of experience in design, construction and education, and while raising two autistic boys with my engineer husband, I know firsthand that organization, planning, and strategic creativity are paramount. I opened my own business in 2015 and have spent the last 9 years thoughtfully building my business and team to provide expert design services in the East Idaho region. I am the first to admit that I am a total design nerd who prefers space planning and spreadsheets to pillows and décor. Organization and planning are my love languages thus our clients receive full design books and detailed specifications on all construction projects. No matter the project size, our goal is to provide clients with thoughtful, elevated solutions that contribute to exceptional living.
Connect with Sonia Barney
Website
Instagram
Facebook
Pinterest
Email
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Join Eileen Hahn, Jennifer Tokatyan, Stacey Brown Randall, Rick Camposand me at High Point this October 25th for Power Talk Friday Tour!
Other Shows:
AWDB #803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You!
AWDB #574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy
AWDB #499: Power Talk Friday: Shauna Lynn Simon: Passion, Purpose, and Pink Hair – The Secret to My Success
AWDB #901: Power Talk Friday: Anna Nelson: The Power of Being a Strengths-Based Entrepreneur
AWDB #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million -
Today With Ann Cariola:
Welcome to a Well-Designed Business. I firmly believe that age is just a number, and that you can start a successful business at 20, 80, or anything in between.
But I also know that the idea that it is too late is common. Maybe you wanted to start your own business or you were always interested in design, but you kept putting it off, focusing on other things, building your career or your family—and maybe now it does feel like it’s slipped past you.
My guest today, Ann Cariola, took the leap at age 60 to start her own design business. And she firmly believes that it’s never too late to have the life or the career you want. Today, she’s here to share how she did it—and how you can make the leap no matter what your age is.
LuAnn Nigara and Ann Cariola's Ah-Ha Moments
“Just because you enjoy it doesn’t mean it’s any less valuable.” -Ann
“You’ve got to know what you bring to the table before you can tell someone else what you bring to the table.” -Ann
“Vin was the system person, not me. I committed to them basically just to be able to say that I did it—so that even if there was a mistake I could point out, ‘Well, I followed the system.’ But the crazy thing is, the more I followed the system, the less mistakes there were. And then I thought, ‘Oh, okay, this really works.’” -LuAnn
More About Ann Cariola
In a nutshell, I strive to be the most enthusiastic, approachable, and resourceful interior decorator you will ever meet! I love helping vibrant women reimagine and create beautiful, functional homes that support a full and happy life as their children start to leave the nest.
My journey to AGC Home Styled has been a long one. Although I have always loved design, I hold a Master’s Degree from the University of Wisconsin-Madison in Communication Disorders and enjoyed a long career as a Speech Pathologist and Executive Functions Coach. This experience, coupled with my love of design and all things “home,” has given me a unique perspective on interior design, emotional well-being, and the processes that bring it all together.
Connect with Ann Cariola
Website
Instagram
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows:
AWDB #463 Sara Lynn Brennan: Package Your Design Services for Profit and Clarity
AWDB #514 Power Talk Friday: Sara Lynn Brennan: Investing in Your Success
AWDB #524 Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough
WTFP #919 Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects
AWDB #89 Marie Flanigan – How Marketing Strategies Helped Her Grow Her Firm
AWDB #145 Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm
AWDB #871 Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset
AWDB #777 Power Talk Friday: Desi Creswell: Leading from Your Future Self
AWDB #557 Power Talk Friday: Desi Creswell: Develop Your CEO Mindset -
Today With Lisa Haukom:
In this episode, I sit down with Lisa Haukom, an award-winning photographer and personal brand strategist known as the "Imposter Syndrome Slayer." Lisa shares her expertise on helping entrepreneurs, particularly women in creative fields, overcome their fears of visibility and confidently showcase themselves online.
Whether you're struggling to show up on camera or looking to elevate your brand's visual storytelling, this episode offers valuable insights and actionable advice for entrepreneurs at any stage of their journey. Tune in to learn how to transform your relationship with the camera and confidently step into the spotlight of your business.
LuAnn Nigara and Lisa Haukom's Ah-Ha Moments
“I shoot with my iPhone because it's fabulous and it's all you need. So to remove that excuse, which is the number one excuse, which is I can't take my own photos because I don't have a nice camera. Yeah, you do. It's in your pocket. Pull it out and use it." - Lisa
"Take a minute, acknowledge the wins. Like I did something good, don't go blowing by it, right?" - LuAnn
More About Lisa Haukom
Lisa Haukom is an award-winning photographer, author, and creative consultant renowned for her innovative No More Bad Photos™ method. She empowers CEOs, creatives, entrepreneurs, and brands to overcome self-doubt, transform their self-image, and elevate their visual presence.
Connect with Lisa Haukom
Website
Instagram
LinkedIn
X
Pinterest
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
The Pose with Purpose Free Guide
Amber De La Garza's VIP Business Planning Event - Las Vegas, November 2nd and 3rd
Other Shows:
#125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!
#317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen
#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
#516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand
#626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design
#651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design
#718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos
#724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals
#759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
#953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography
#982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients
#1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles! -
Today With Susan Hayward & Jillian Hayward Schaible:
Today I am joined by Susan Hayward and Jillian Hayward Schaible from Susan Hayward Interiors. With nearly two decades of experience in both residential and commercial projects, this mother-daughter team prioritizes uncovering each client's unique style. Their approach ensures every design, whether for home or business, truly represents the client's personality and needs. They will be sharing how it can be a viable revenue stream, what it’s like working commercial, how to get into it, and everything they learned the hard way.
LuAnn Nigara, Susan Hayward & Jillian Hayward Schaible's Ah-Ha Moments
“With every job we do, we work very well with the people we work with, so they will become our next referral or point of contact,” - Susan Hayward
More About Susan Hayward & Jillian Hayward Schaible
In 2006, Susan Hayward began her firm, Susan Hayward Interiors, with the simple philosophy that interior design should reflect the personality and lifestyle of the client, not the designer. Joined by her daughter, Jillian Hayward Schaible, the New England-based mother-daughter team strives to uncover every client’s unique tastes and personal style. After nearly two decades of designing residential and commercial projects, Susan and Jillian approach every design with the needs of the client at the forefront. A central
ethos of the firm, Susan and Jillian are dedicated to providing both form and function. As such, the firm believes that it’s not enough for a room to look good, it has to work well and function, too.
In addition to their personalized approach, Susan and Jillian believe everyone deserves a beautifully designed space. A testament to their passion for creating accessible beauty, they work with different budgets and have created design service options to ensure cost isn’t a limiting factor in working with professional interior designers. Susan Hayward Interiors brings a homeowner’s dream to life with beautifully curated interior design for all.
Connect with Susan Hayward & Jillian Hayward Schaible
Website
Instagram
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Mydoma Studio - get 20% off your first three months
Other Shows:
AWDB #41: Cheryl Janis: Create Clarity for Your Interior Design Firm and Watch Your Profits Grow
AWDB #569: PTF: Mike Peterson: Leveraging Design’s Influence on Health & Wellness to Increase Your Value Proposition
AWDB #991: Chloe Bullock: Conscious Design
WTFP #275: Bound by Business: Bloomin’ Blinds, Working with Your Brothers
WTFP #277: Bound by Business: Fathers and Daughters
AWDB#671: Kate Bendewald: High End Commercial Design to Motherhood and Entrepreneurship.
AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner
AWDB #162: Power Talk Friday – Natalie Norcross – The Dynamic Leader of A Design Partnership
AWDB #804: Sherry Schmidt: Closing the Sale in Commercial Interior Design
AWDB#276: Judi Kieffer: Steps to Build a Hospitality / Commercial Interior Design Firm -
Today With Connie Whitman:
Today, we're diving deep into the world of sales with the amazing Connie Whitman, and let me tell you, this woman knows her stuff! Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching, Connie has been the CEO of Changing the Sales Game for over 20 years. She's been helping business owners, leaders, and sales teams build powerhouse organizations, and today she's here to share that wisdom with us.
LuAnn Nigara and Connie Whitman's Ah-Ha Moments
“That first meeting should never be to sell your thing and give your proposal on the spot, that's not fair to you, but that's not fair to the client. Go in with no agenda, you go in with a prepared agenda of your questions, but you don't go in with, here's the solution. You don't know the solution until you speak with the client.” - Connie Whitman
More About Connie Whitman
Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching, Connie Whitman has been the CEO of Changing the Sales Game for 20+ years, helping business owners, leaders, and sales teams build powerhouse organizations.
Connie is a four-time #1 International Best-Selling author, including her book ESP (Easy Sales Process): 7-Steps to Sales Success, speaker, and podcast host. Her inspired teaching, transformational tools, and content ensure that business owners and salespeople grow their revenue streams through enhanced communication skills.
She is thrilled to share inspiring content on her international podcasts “Changing the Sales Game” and “Enlightenment of Change.”
Connect with Connie Whitman
Personal Facebook
Business Facebook Page
X
YouTube
Changing the Sales Game Podcast
Enlightenment of Change Podcast
Book Links
Communication Style Assessment (CSA)™
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
The Power Talk Friday Tour - High Point, October 25th
Other Shows:
#760: Jessica Harling: The 7-Step Sales Process for Interior Designers and Window Treatment Professionals
#769: Power Talk Friday: Leah Neaderthal: Sales Techniques for Introverts
#931: Power Talk Friday: Matthew Finlin: The Key to Selling with Authenticity and Compassion - Vis mere
