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Adlandia returns on it’s new home on the iHeartPodcast Network with special guest Malcolm Gladwell.
Laura and Alexa are back on the mic to share their plans for the future of the show including new feature segments & partnerships. Plus an interview with Malcolm Gladwell, New York Times bestselling author, co-founder of Pushkin Industries, and podcast host of Revisionist History and Broken Record, on what makes great storytelling and even better ads. Malcolm shares some of his favorite ads and his thoughts on the immediacy of and connections built within podcasting. Learn why loyalty is a conversation and novelty is a monologue. Plus, an all new #KillBuyDIY.
NEW! Register for Adlandia’s new digital content and community experience, Newlandia, on New Stand. It’s free! www.newstand.com/newlandia
A message from Goodlandia [an Adlandia x Ad Council partnership:
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We'd rate this one 5 stars: on this episode we're sitting down with the authentic, creative, and hysterical founders of The Infatuation, Chris Stang and Andrew Steinthal, for a masterclass on entrepreneurship. We learn what it takes to build a business like theirs, how they decided to become co-founders, and what growth looks like while staying true to your mission and values. The duo shares why they're becoming known in the ad industry more for the things they won't do, what it means to have good taste, how they got lucky and why they think they'll become the default for restaurant recommendations (and more?). Plus, the latest on EEEEEATSCON (LA, May 18-19) and developing their first original podcast.
This episode also marks a defining moment for the show - it's our last episode produced by our friends at Megaphone, fka Panoply. We're indebted to Jacob Weisberg, Matt Turck and Andy Bowers for giving us the opportunity to create this show and give a voice to a like-minded (advertising) community of practitioners who are also innovators, thought leaders, creators, disruptors, and more. Thank you to our Panoply colleagues and producers Laura Mayer, Cameron Drews, Laura Morris & Dana Bialek ([email protected]) who helped us execute our vision. And a huge thanks to you, our listeners, who have urged us on (and the ad industry!) while joining in on the head nods and wtf's. While this is our last episode at Panoply, it is the beginning of what's next for ADLANDIA. Stay tuned to our Twitter account, @adlandiapodcast, for updates on what we're up to and where we're headed.
We'll talk to you soon, ADLANDIA. - L & A
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Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think (also see Rachel’s WARC white paper on DTC impact on legacy brands https://bit.ly/2TQhYFF). Come for the education in social commerce, stay for 2019’s first #KILLBUYDIY.
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We’re talking all things content marketing on our last episode of 2018 with Citia Founder & CEO, Linda Holliday. Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pursuing a new infrastructure and designing for entirely new spaces. Hear why she thinks B2B advertisers tell big stories in small pieces well, why marketers should always be publishing, and what brands we think did content marketing best in 2018. Plus an all new #KILLBUYDIY. Happy holidays and wishing you the best in 2019, ADLANDIA!
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The CUT, Grub Street, Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model (this week!), and the future of product development through an editorial lens. Also Pam’s #KILLBUYDIY
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Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook, automated advertising on traditional platforms, new ways to test creative, the collapse of the linear funnel and what to consider when investing budgets in 2019. Sara emphasizes the need for platforms to go digital, and what traditional channels show promise. Don't miss an all-new #KillBuyDIY where Sara bends the rules on what she's killing and (spoiler alert!) buys sports betting. Plus we discuss launching an ad industry book club (who wants in?!). We hope you enjoy this episode over your favorite leftovers.
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Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required for great communicators (vulnerability, empathy and more) in today's marketplace. Listen to why Deirdre believes every brand can stand for something, and how we can all become better professional communicators externally and internally. This episode may have you starting an F U fund, thinking about being present and changing your email habits. Don't miss an all new #KillBuyDIY.
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On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus, don't miss an all new #KillBuyDIY where Kimry is killing the traditional press release and tells us how she plans to do it.
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Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (host reads, programmatic and more), discussing formats and why 2014-2018 was an interesting in-between period for the medium. We talk best practices, the biggest signals around acquisitions, and what scale looks like when we move from organic to paid growth. Don't miss why Nick thinks we should think more Headspace, less Netflix about the future of podcasting models and what pods he recommends we all listen to this weekend. Plus, his answers to #KillBuyDIY.
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Returning guest Jarrod Dicker, now CEO of, po.et, a blockchain company for creators, visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be the thing that upends the media industry. We debate the meaning of premium and who gets to define it, along with the role of publishers in a world where creators carry all the value. We learn about the 3 R's the internet is built from (recency, relevancy, and reputation), and can't help but think out loud "scale f'd it all up". If you’re not thinking about the blockchain, this episode will change your mind. Can you hear us…BLOCKCHAINLANDIA?
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When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity. With an unwavering perspective, A + L talk with Cindy about how to live and work your values (regardless of brand, business or individual) to fully capitalize (and monetize) your unique talents, point-of-view, creativity while embracing serendipity and the non-linear career path. Hear her playbook for finding new business opportunities and why she takes issue with ‘leaning in’ to the current system. This one is for the ‘misfits’ and ‘others’ who refuse to take the already paved path and knows that reinventing a new system, including a new holding company model is an undoubtedly lucrative and fulfilling path. Also, hear her on-point #KILLBUYDIY.
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Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collaboration happened, what success looks like at the local level and how to zero in on the asset competitors don’t have. Authenticity and tangibility take center stage when discussing how ads can become collectibles, and strategic collaborations can become iconic cultural moments. Find out what NY’s next media (or marketing-as-a-product) bundle could be, and stick around for #KillBuyDIY.
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Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagements more like a design firm and the shift in the agency culture that will prepare us for the next creative revolution. Hear how she’s advising the next gen of independent agencies by borrowing from the lessons learned over her career at some of the world’s biggest shops. She tells us how agencies need to be more courageous by sometimes saying no to work and contracts that will ultimately undermine their value (paying for talent and ideas vs. hours and execution). Plus, don't miss her agency-focused #KILLBUYDIY
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We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY.
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There’s the expected tracks at Cannes and then there’s another track - where collaboration over competition is the spirit, where experimentation is the currency, and where the ones doing the work challenge convention by leveraging unique partners and new ways of thinking. They are meeting after-hours and seeking out new faces and ideas regardless of title or public accolade. It’s a movement that’s uncovering unlikely pairings and new players while quietly, but surely, creating a new way of working for our industry. Alexa and Laura chat with Giant Spoon's participants (hi David, Josh, Janina!) in HP’s #MoreLikeMe program and get candid with Lindsey Slaby, founder of Sunday Dinner, about the change happening at Cannes.
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Axios’ media star, Sara Fischer, calls in to give Adlandia a deep dive on the AT&T acquisition of Time Warner - now known as Warner Media - what you should know, the upsides for marketers, the things to watch for in other mergers, the future of programming mixes, and what happens to creativity when telco and tech companies are taking over content. Plus hear her newest #KILLBUYDIY.
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There’s a new wave in consultants, coaches and innovation gurus working with C-level leadership to hone their knowledge and skills around emerging topics and trends. And while we can learn the Mary Meeker - like insights - doesn’t it all come down to where curiosity meets action? Brad Grossman, founder of Zeitguide, sits down with Alexa and Laura this week to talk about focusing all of the data we’re digesting, and gives us some insight on how to become consciously curious by engaging new resources, thinking like movie producers and pushing beyond our ad industry confines. This episode is meant to provoke the question "Why?" and if we’re asking that question enough...at all levels of the game. And don’t miss Brad’s yogi #KILLBUYDIY
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The next great idea is sitting in your office's cubes (or row of open floor desks). Bold creativity, cultural insight and new ways of working are sitting within our organizations amongst junior level talent that isn't given a voice or platform in our decision-making meetings. Rarely are they tapped or encouraged to bring their side passions and hustles into the boardroom which is why some are choosing to exit the industry in pursuit of this passion-meets-purpose utopia. Alexa and Laura sit down with two young guns, Michael Tonge and Cody Levine, who decided to leave ad agency life and turn their side hustle into real businesses. Listen to their advice for our industry's senior leadership, how they naturally bring their interests and passions into their jobs (authenticity!) and jot down some solid one-liners we'll all be repeating in our next meeting. Don't miss their #KILLBUYDIY.
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Adlandia talks to THE Girlboss, Sophia Amoruso, about her journey from ecomm entrepreneur to media founder as the head of her new venture, Girlboss Media. In a cross-coastal phone call, we learn about how coming from a non-media industry has given her an advantage to spot and fill a white space for an existing audience that is seriously passionate about female success. She dishes on what authentic partnerships look like for modern millennial experiences and identifies leveraging a conversation that already exists to create tools and services that enable her community. Find out what she says about not selling impressions, taking the leap of faith every day and how failure was just more of a restart to a new direction. Plus her girlboss'n #KILLBUYDIY.
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Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data, investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value. All this and her clear-headed, with product recommendation included, #KILLBUYDIY. Get carried AWAY with this one ADLANDIA.
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