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BONUS EPISODE – Tomorrow, on Mexican Independence Day weekend, UFC is gearing up to host Riyadh Season Noche UFC, which will honor Mexico's rich history and vibrant culture. Oh... and did we mention... it's the first sporting event to be hosted at Sphere in Las Vegas? On this special episode we chat with Heidi Noland, Sr. VP of Global Brand & Creative with UFC, who pulls back the curtain and gives us an inside look at what goes into preparing for this incredible event at such a unique venue. We talk through their approach as soon as they confirmed the event, and how UFC has been intentional to set the bar on what is possible at Sphere. Heidi tells us about the Noche UFC events and how this event collaborates with numerous artists for a unique experience to celebrate Mexican Independence Day weekend and Mexico's contributions to live combat sports. With UFC hosting massive events throughout the year, we discuss what prep is like for those events, and how Riyadh Season Noche UFC has been different and required planning further out. Enjoy this fun primer that teases some features and innovative approaches that are sure to make this event memorable for those working in live events and fans alike.
Watch: ESPN+ PPV
Heidi Noland: LinkedIn
UFC: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Peel back the wrapper of some English chocolate and put on your favorite Tori Amos album – we’re headed to Los Angeles to chat with Natalie Caplan, Vice President of Entertainment for ArenaNetwork, Venue Coalition & Theater Network. Natalie tells us about her job and how they empower and assist independent venues – providing important resources and driving content to them. With more than 140 venues across North America, hear how ArenaNetwork, Venue Coalition, and Theater Network leverage their staff experience and collective knowledge among venues to provide curated support and industry advocacy for a wide mix of venues in different market sizes. From England to Arizona to New York to touring to Los Angeles, Natalie takes us along as we walk through her career journey. With an interesting path that includes publicity at Atlantic Records, being Assistant Tour Manager for Tori Amos, and the Director of Artist Relations and Events at The Greek Theatre for Nederlander Concerts, she has seen numerous sides of the industry which provided valuable perspective as she pursued new roles. We discuss trends and challenges facing venues and tours in 2024 and tips for navigating what the new “normal” is for the industry. Enjoy this educational and interesting discussion packed full of great perspective and fun stories.
Natalie Caplan: Facebook | Instagram | LinkedIn | Email
Venue Coalition: Facebook | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Spread love, it’s the Brooklyn way! Head to the Atlantic Terminal at the crossroads of Flatbush Ave and Atlantic Ave as we visit the iconic Barclays Center in Brooklyn, New York. We chat with Adina Erwin, Executive Vice President of Business Operations and General Manager of the venue and learn all about this one-of-kind arena nestled in the middle of NYC. Home to the Brooklyn Nets (NBA), New York Liberty (WNBA), and many other concerts, comedy shows, and family events – Adina tells us all about her role at the venue and its place in the neighborhood. We hear how Barclays Center’s plaza acts as a town center and plays a critical role as a convening space for the community. It’s iconic looped LED “Oculus” serves as an important touch point for the many people that commute and walk past it daily. Adina walks us through her career journey, from graduating at UNC Chapel Hill to her first industry job as an event receptionist at the Charlotte Coliseum, all the way to her time in Brooklyn by way of Atlanta and Boston. She talks about the importance of being willing to take risks and try new things and how she has learned so much from branching out to roles in different departments, having the attitude of a willingness to learn. Enjoy this fun, informative episode that includes everything from stories about Deadhead yeast balls to can’t-miss Atlanta restaurants to invaluable career advance that is sure to help you on your live event journey. And if you don’t know, now you know…
Adina Erwin: LinkedIn
Barclays Center: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Grab your laptop and throw those rock hands in the air because we’re chatting with Fabrice Sergent, Leader & Co-Founder of Bandsintown. Fabrice takes us through the history of the company, which is the largest concert discovery platform in the world. He explains how Bandsintown alerts fans when their favorite artists come to town and helps them discover new artists, helps artists to promote their tour dates and reach new fans, and helps venues populate dates on different platforms and reach new buyers. With over 650,000 artists using the platform, it has become a valuable resource which allows them to focus on their art and stage presence and makes the marketing side easier. Fabrice tells us about his longtime passion for live events and how he feels love music is a critical part of society and promotes happiness, tolerance and understanding in the world. We talk about the global market and how an international perspective is important for artists and also can yield important perspective and tips for venues. Enjoy this fascinating episode that looks inside the origins of Bandsintown throughout a broader discussion on live events, music marketing, and challenges facing venues, promoters, and artists.
Fabrice Sergent: Instagram | Email | LinkedIn
Bandsintown: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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New England here we come! Join us in Somers, Connecticut, as we talk with Marissa Dionne, VP of Marketing for Oak View Group. Marissa gives us an overview of OVG, where she is primarily focused on marketing for venue management, hospitality, parking, and arena and theatre alliances, for the company. She oversees marketing and provides support for 400+ venues through venue management, booking and hospitality. We talk about the value of such a large network and how it’s important to share ideas while still remaining authentic to your city and what your fans respond to. We discuss various trends that Marissa is seeing on the marketing and hospitality sides, such as an increased focus on creating an entertainment destination. From Illinois State University to the Hartford Civic Center with MSGCT to MassMutual Center with Global Spectrum to Oak View Group – Marissa talks about her love of the industry and the career path that has led her to her current role. Enjoy this interesting and informative episode with great tips and interesting insight into venue trends.
Marissa Dionne: Instagram | LinkedIn
Oak View Group: Facebook | Instagram | LinkedIn––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Tighten those laces and grab your adventure gear because we’re headed to The City of Trees, Boise, to chat with Michael Cullen, Assistant Director of Marketing & Brand Development at ExtraMile Arena. Michael guides us through his adventure as well as fun facts and tips about all things Boise and Idaho. Whether it’s late nights organizing merch at the arena or working large events at Boise State’s iconic blue-turfed stadium, there’s never a dull day. From digital, graphic design, and grassroots marketing to merchandising, we hear about a day in the life of Michael and ExtraMile Arena, which recently celebrated its 40th anniversary. Hear some great advice from Michael for people wanting to enter the industry and make the most of their college experience. From growing up a festival junkie to guiding people at a local festival – Michael talks about his love of music and how a visit to Sasquatch Music Festival changed his life and music tastes. Enjoy this fun, inspiring episode with “Adventures In Venueland’s #1 Fan,” which may inspire you to try something new, listen to a new band, or look up flights to check out Treefort Music Fest. Just remember, as Jewel's The Boise Song reminds us, “there’s no Z in Boise.”
Michael Cullen: LinkedIn | Email
ExtraMile Arena: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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BONUS EPISODE – Pack your bags for Italy and dust off some clues with us as we dig into our first episode of a new ongoing bonus series – Ancient Venues. For this first episode we take a look at the Amphitheatre of Capua (Anfiteatro Campano), located in modern day Santa Maria Capua Vetere, Italy. We are joined by Valerie Higgins, Associate Professor of Archaeology at The American University of Rome, who guides us through the history of this legendary venue from the Roman Empire. The current amphitheatre sits on the site of two former, smaller amphitheatres, the first of which is presumed to have been built close to 100 B.C. It is second in size only to the Roman Coliseum and is located next to what was the most notable school for gladiators, where Spartacus was from and began his rebellion. We learn all about this incredible venue, historic venue terminology, seating and ticketing, events that were hosted, why large scale events like this took place, concessions and design, and its fascinating hypogeum – located under the arena floor where they staged scenery and warriors for the events. Whether you’re a venue nerd or a history buff, or a little of both, you’ll love hearing all about this ancient wonder that helped shape the venues we all know and love today.
Valerie Higgins: Website | Papers | Book
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ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Rev those engines and join us in Motor City as we head north to talk with Kim Klein, VP of Marketing & Communications for 313 Presents in Detroit, Michigan. We learn all about 313 Presents, which oversees Little Caesars Arena, Fox Theatre (Detroit), Comerica Park, Pine Knob Music Theatre, Meadow Brook Amphitheatre, and Michigan Lottery Amphitheatre. They work with over 30 promoters across all the venues, producing and promoting over 300 events a year. Kim tells us about the structure of her team and how she heavily values mentorship and prioritizes balance and culture to prevent burnout and support the team. We hear about the latest waves Detroit is making and how the city is blooming with rich culinary and music scenes. Kim walks us through her history in the industry, from a love of symphony band freshman year to jobs and internships at The Palace of Auburn Hills, and how networking and passion for live events has helped lead her from one opportunity to the next. Enjoy this great episode filled with marketing talk about SMS, working with partnerships, and other tips, as well as a heartfelt discussion about what makes Detroit great.
Kim Klein: LinkedIn | Email
313 Presents: Facebook | X/Twitter | Instagram | TikTok––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Live from the Mile High City – join us as we talk with Chad Brown, Colorado sports legend, in front of a live audience at the 2024 Event & Venue Marketing Conference in Denver, Colorado. Chad won a NCAA championship in football with the Colorado Buffaloes, played 15 years in the NFL (including two Super Bowl appearances and 3 Pro Bowls), is a football commentator and radio analyst, and owns his own business. Having played in and called games at numerous venues, we talk with him about what makes a venue great, and how it’s often the impact it has on the community more than the innovations and shiny features. From playing football in his neighborhood in Pasadena as a kid to playing in multiple Super Bowls, he speaks about the joys of being a professional athlete as well as what it’s like to deal with loss when you lose the biggest game of your life. As he says, “Struggle is life. It is the downs that make the ups so great. It is the losses that make the wins so satisfying.” Chad explains what makes a team great is not the most talent, but those that play for one another. Enjoy this fun live episode with audience questions and interaction, great advice from a pro athlete turned entrepreneur, and a taste of being an attendee at the sold out 2024 EVMC conference.
Chad Brown: X/Twitter | LinkedIn
All Pro Shipping: Website––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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BONUS EPISODE – We’re headed to the mile high city for the 2024 Event & Venue Marketing Conference (EVMC) and taking you along for the ride with a preview of this year’s sold out conference.
🥳 Joining us in Denver? Listen along as you pack your bags for important tips and useful advice to make your adventure to the Rockies a smooth one. Dave and Paul are joined by former guest and current EVMC President, Kim Allen (Director of Arena Marketing at Golden 1 Center), as the three talk through every aspect of the conference, including: dress attire, tips for first-timers, evening events, can’t-miss sessions, and what to expect with the conference’s new name. Consider this your audio KBYG for EVMC 2024. We also talk about the live podcast episode that will be recorded at the conference, featuring Chad Brown, NFL & NCAA Champion, Sports Commentator, and Entrepreneur.
☹️ Not joining us in Denver? We’ll miss seeing you, but this episode is a great way to find out what EVMC is all about. You’ll get a taste of what you’re missing and hopefully join us next year for EVMC 2025!
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ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Grab your magnifying glass and inspector hat and join us on this adventure as we investigate the live experience with this episode’s guest, Bret McCormick, Facilities, Fan Experience, & Ticketing Beat Reporter for Sports Business Journal (SBJ). Bret, who is based in Charlotte, but travels a dozen or so times a year to various venues, tells us what it’s like covering the live experience and some general trends he is seeing. We discuss two areas where he’s seeing ground-shaking changes – European soccer stadiums and college sports venues. We deep dive into interesting innovations in ticketing and fan experience. Bret tells us how he approaches venue coverage by treating them as if they are alive, visiting the districts and cities that call them home, and looking at things that make them unique. We discuss some of the most interesting changes and innovations coming to the Intuit Dome, and how it’s upending current trends with truly unique features and a fascinating approach to fan engagement. Whether it’s sustainability, wrap-around video screens, or biometric data, we discuss the future of venues and how innovation is moving the industry forward, sometimes forcefully, and setting new bars for what fans are coming to expect from the live event experience. If you’re a venue nerd like us, a glutton for innovation, and want to hear some tips for pitching a great story, you’ll love this episode.
Bret McCormick: LinkedIn | Email
Sports Business Journal: Facebook | X/Twitter | Instagram | LinkedIn––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Rocket City meets Music City as we talk with Olivia Christian, Marketing Director for tvg hospitality – a hospitality group that focuses on fan and artist experiences. Olivia tells us all about tvg’s flagship and first U.S. venue, The Orion Amphitheater in Huntsville, AL, which is an 8,000 capacity greek-inspired amphitheater which opened in spring 2022. In addition to hosting many national touring shows, the venue focuses on being the “third space” for people (after home and work) with a huge focus on community and cultural events, sustainability practices, and hospitality for everyone visiting. The venue’s focus on sustainability includes zero waste to landfills, a reusable cup program (reused over 500,000 cups since opening!), and allowing water bottles with water stations throughout the venue. They also have an artist garden with fruits, vegetables, and herbs that are used as garnish for drinks and used in food as well as a special bar named “Carbon” which donates $1 from every purchase to Tennessee Riverkeeper to protect rivers by enforcing environmental laws and educating the public. We chat with Olivia about her history in live events, which includes runs at Ryman Auditorium, War Memorial Auditorium, Tennessee Performing Arts Center, and promoter National Shows 2 (NS2). Enjoy this fun, informative episode that’s sure to inspire you to follow your passion, buck venue stereotypes, and have a greater appreciation for a good marketing mix.
Olivia Christian: LinkedIn | Email
tvg hospitality: Facebook | Instagram | LinkedIn
The Orion Amphitheater: Facebook | Instagram––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Fire up the barbecue and grab your 10-gallon hat because we’re headed down to Dallas for this week’s episode of Venueland! We catch up with Julian Bowman, Senior Director of Marketing for Fair Park – a massive multipurpose complex that boasts over 1000 events a year. The national historic landmark is home to Cotton Bowl Stadium, Broadway Dallas, Dos Equis Pavilion (managed by Live Nation), a children’s aquarium, botanical garden, African American Museum of Dallas, The Hall of State, and so much more. They also play host to The State Fair of Texas, the longest running fair in the country, that welcomes a whopping 2.5 million visitors across 24 days. Everything truly is bigger in Texas! Julian tells us all about the complex and the unique partnership between Fair Park First and Oak View Group which collaborate on keeping the facilities active and the park in great condition. We hear about how the various entities and businesses work together to meet challenges, such as parking and traffic, and work to help each other out to ensure the rising tide raises all ships. Julian walks us through his history in the industry, from growing up wanting to be the next Stuart Scott (BOO-YAH!) to pursuing sports, to eventually landing in venue management which found him in various opportunities across North America. He talks about his personal passion of making an impact on his community and tells us about the venue’s internship program with two majority minority high schools to introduce youth to the live events industry. Enjoy this fun, fascinating episode that will make you long for some state fair food and a visit to the Red River Rivalry.
Julian Bowman: Instagram | LinkedIn
Fair Park: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Grab your text book and meet us in class as we head to Pittsburgh to chat with Paige Beal, Associate Professor at Point Park University in the Rowland School of Business, who teaches in the Sports, Arts, Entertainment and Music Business (SAEM) program. In a city packed with entertainment venues like PPG Paints Arena, Acrisure Stadium, PNC Park, and Highmark Stadium as well as numerous other venues - Paige talks to us about their program and how they work with the local venues on an extensive internship and shadowing program. We talk about industry and program trends and how students were challenged and affected by the pandemic. Hear different tips for hiring new staff if you’re in the industry or pursuing jobs and networking if you’re entering the field – and how the importance of networking cannot be overstated. Paige walks us through her career and background of working in traditional and digital media, and how her experience in those fields has helped inform her teaching. She talks about how she and the staff stay on top of emerging trends and technologies - including teaching and engaging with AI so students know how to properly use it and create good prompts – and how its critical to remain curious in your career. Enjoy this interesting episode taking a look inside the classroom at the future of the live event industry, and advice on navigating changes no matter where you are in your career.
Paige Beal: LinkedIn | Instagram | Threads | TikTok
Point Park University: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Carve out some ice time and triple-axel your way into this episode with Tami Allen, Senior Director of Winter Sports Events at IMG, and Event Director for Stars on Ice. Tami tells us about IMG, where she’s celebrating her 25th year, and how under the Endeavor umbrella it’s part of a massive global portfolio of businesses across the sports & entertainment ecosystem allowing for collaboration and maximizing opportunities. Stars on Ice, which she works on specifically, is the premier figure skating tour featuring the best skaters in the world. She talks about marketing shows in international markets, and the importance of leaning on local resources. We also discuss Tami’s involvement in the Event & Venue Marketing Conference, where she has been awarded the highest award for her years of work including First-Time Attendee initiatives – welcoming new conference attendees and connecting them with conference mentors. We learn about her history in the industry, from attending the University of Akron for their dance program to volunteering at celebrity golf tournaments and doing contracted events with the New York Yankees before landing at IMG. Have fun with us on this informative, playful conversation that discusses how to face social challenges, navigating your career, and fun stories between friends.
Tami Allen: Facebook | LinkedIn
IMG: Facebook | X/Twitter | Instagram
Stars on Ice: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Sit back in your seat as we queue the lights and get ready to rock with this episode’s guest – Danielle Edwards, Lighting Designer & Director for numerous tours including Greta Van Fleet, Maren Morris, Lizzo, and Kacey Musgraves. We dive into all things lighting as Danielle explains the ins and outs of what goes into designing, programming, and directing lighting for touring productions. Learn about how a typical tour day unfolds – from chalking to building rigs to making adjustments and then running the show. She tells us how she got into lighting, starting off doing stage managing and being a tech, and how those perspectives help inform her designs and allow her to understand what is possible and practical. We talk about how event lighting has changed over the years and different trends and technology that continues to evolve the industry. Danielle tells us about EVEN - Events Vocational Education Network - a non-profit she co-founded with others during the pandemic to make the industry more equitable, diverse, and inclusive. EVEN now partners with Diversify The Stage and do master classes inviting women to learn more about roles and life on the road. Whether you’re curious what goes into beautifully lighting a show, what it’s like on a tour, or want to hear what Danielle thinks is the best lit tour currently – this episode is for you. It’s full of great advice, fun perspective, and lots of information that is sure to make you better appreciate the intricacies of lighting on tours. Hit the lights and enjoy!
Danielle Edwards: Instagram | LinkedIn
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ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Things are coming up roses this episode as we head to Portland, the City of Roses, to chat with Kevin Merlet, Director of Arena Marketing at Rose Quarter – which includes Moda Center, Veterans Memorial Coliseum, and Alaska Airlines' Theater of the Clouds. We talk about the unique flexibility and setup of Alaska Airlines' Theater of the Clouds, which is a unique take on an arena curtaining system that allows them to scale and attract many artists and comedians that may otherwise go elsewhere. Kevin explains some of the many things that make Portland unique, and how the city will invest in you if you invest in them. He explains their need and benefits of being authentic and community focused and how authenticity drives and brings forward creativity. We discuss Kevin’s unique career path that led him from internships at record labels in Chicago to music licensing in Los Angeles to his current role in Portland. Hear about some of the similarities and challenges between music licensing and marketing live events. This episode is chock full of fun stories, a love of music, shop talk about partnerships and consumer strategies, and a love of “Rip City.” Keep Portland weird!
Kevin Merlet: Instagram | LinkedIn
Rose Quarter: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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BONUS EPISODE – We’re keeping it 💯 with this special bonus episode that marks our 1️⃣0️⃣0️⃣th overall episode of Adventures In Venueland! 😱 For this bonus, we talk with Marina Foté with the Los Angeles Memorial Coliseum – referred to as “The Greatest Stadium in the World” by the NFL - which is celebrating its centennial anniversary! Hear about their “Coliseum Forever” campaign which celebrates the venue’s past while looking ahead toward its future. Marina tells us some fun stories and interesting facts from the Coliseum’s history, as well as some incredible nuggets discovered during this anniversary campaign. We talk about unique aspects of the venue based on how it was built, how important it is to fans, and notable events it played host to over the years. In an age where many venues do not make it to their 25th birthday, the Los Angeles Memorial Coliseum has stood the test of time and continues to be an iconic venue for all types of events. 100 years for our 100th episode? That’s some centennial synergy.
Marina Foté: Instagram | LinkedIn
Los Angeles Memorial Coliseum: Facebook | X/Twitter | Instagram––––––
ADVENTURES IN VENUELAND
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Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Head out to the Rockies to a land known for beautiful nature, iconic venues, and legendary teams, as we chat with Jennifer Persyn, Executive Director of Venue Marketing & Publicity at Kroenke Sports & Entertainment (KSE) - one of the worlds leading entertainment and management ownership groups. Jen, who oversees venue marketing and publicity for any concerts and family events at their properties, gives us an overview of KSE in Denver, which owns and manages a plethora of venues and teams including Ball Arena, Paramount Theatre, Dicks Sporting Goods Park, Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Colorado Rapids, Altitude Sports & Entertainment, Altitude Authentics, and KSE Radio. Hear how her department is structured and how they balance working and covering numerous shows at various venues which are different sizes. We walk through Jen’s career path from Colorado State University to critical internships with the Colorado Eagles and Tampa Bay Lightning, to time on the ticketing side which helps inform marketing decisions she makes to this day. We also discuss the conundrum of staying in a market versus leaving to pursue new jobs and the many benefits that come from putting roots down and having established relationships with promoters and sales reps. As we head to Denver this June for EVMC 2024, enjoy this great discussion filled with good career tips and info about the city, including ‘don’t miss’ locations.
Jennifer Persyn: Instagram | LinkedIn
Ball Arena: Facebook | Twitter/X | Instagram
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ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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Tune your guitar and strike your favorite rockstar pose as we travel down to the capital of the Lone Star State, Austin, to chat with Lillian Lee, VP of Digital Marketing Strategy for Fevo. Lillian gives us a rundown on Fevo, an ecommerce experiences company specializing in professional sports ticketing, and how they’re working to digitize the industry and revolutionize the checkout process online. We talk about the evolution of the event experience, and the importance of flipping strategies on their head to innovate and create new, better experiences. We also walk through her career adventure. A love for music at an early age led Lillian to study music business at NYU where she landed an internship for a club promoter in Brooklyn. This led her on a path to working at Empire Control Room & Garage where she cut her teeth on all sides of the industry and experienced the joys and challenges of hosting events for SXSW. Her next gig found her with Front Gate Tickets, a festival ticketing platform, before landing her current role with Fevo, where she handles branding, digital strategy, internal marketing, product marketing, and client marketing. Enjoy this interesting look at different sides of the live event industry, hear some great advice, and learn all about her sweet “Texas street dog,” Copper, on this fun and informative episode.
Lillian Lee: Facebook | X/Twitter | Instagram
Fevo: X/Twitter | Instagram | LinkedIn––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing ConferenceMeet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
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