Episoder
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In this first episode of 2024, Dr. Felix Bertram welcomes Dr. Neha and Marko Sarcevic, co-founders of one of Europe’s leading clinics: ShapeBy based in Sweden. The married couple and business partners set up ShapeBy with a vision to modernize the aesthetic medicine industry by making treatments safe, natural, fulfilling and socially acceptable. With two locations in Stockholm and Gottenburg, they discuss with Felix how they looked to the tech industry to successfully implement their signature Boomerang subscription, resulting in increased patient loyalty and intention, whilst also creating a unique experience and community.
In this episode, Dr. Neha and Marko Sarcevic discuss topics such as:
Focus on the entire patient journey and create a comfortable and welcoming environment.Implementing a subscription model successfully to increase patient visits and loyaltyBuild personal connections with patients and tailor treatments to their individual needsEmphasize the importance of team alignment and effective recruiting processesThe human connection and building relationships with patients are crucial in the field of Adapting to new technologies is essential in aesthetic medicine, as professionals need to find new ways to provide their services and expertise.Follow ShapeBy: https://www.instagram.com/shapeby
Follow Felix: https://www.instagram.com/drfelixbertram
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Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.
In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.
Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.
In this episode, Chelsey and Felix topics, such as:
The aesthetics landscape in CanadaHow to recognise true competitionNiche vs full rangeRise of conglomerate chainsProximal or geographical marketingCompetitive pricingDanger of discountingImportance of brandingHow to work well with competitionFollow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/
Follow Felix: https://www.instagram.com/drfelixbertram/
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Manglende episoder?
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Founder & CEO of The Spa Business Coach, Erin MacNeill, brings over 20 years of invaluable experience to this episode where her and Felix discuss many invaluable tips on how to start, grow and thrive in the aesthetics business world. Her experience turning luxury hotel spas around, recovering profitability and creating great teams pathed her way to becoming a consultant who now coaches MedSpa Owners to be CEO’s vs service providers who happen to have a business.
In this episode, Eric and Felix discuss topics, such as:
Erin’s experience in medical aestheticsGet to know your numbers – all the numbersKnowing when to make the leap to being your own bossImportance of a SWOT analysis before opening a new businessHow to really understand your competitionFinancial metrics and profit margins for different servicesCritical factors to consider when expandingErin’s recommended compensation models for new hiresImportance of KPIs and leadership structure when scaling your clinicInvesting in communication and interpersonal skills when going bigHow do you raise funds Erin’s advice on devicesFollow Erin:
https://www.instagram.com/thespabusinesscoach/
Follow Felix:
https://www.instagram.com/drfelixbertram/
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Patients come second, team lunches are the best money you will ever spend and how to uncover your “Why” AND your “Just Cause”.
In this new episode, Dr. Felix Bertram sits down with Dr. Lonny Green in person to talk about how these three things and more can help you create a world-class aesthetics team.
Dr. Lonny Green is the Medical Director at Rêvée Aesthetics; a MedSpa in Richmond, Virginia. Previously a urology surgeon for two decades, Lonny moved into aesthetics 8 years ago and hasn't looked back. He now manages a team of 15 people at his practice and is known in the aesthetics community as @ninjainjector.
In this conversation, Lonny and Felix discuss topics, such as:
How critical it is to know your own “Why” and your Medspa's “Why”What is a “Just Cause” and why your Medspa absolutely must know it and live itWhat magic happens when your entire team believes in your “Just Cause”Why and how great leaders don't direct, they inspire Lonny's hiring process , trusting your gut and a day with the team as a first stepThe steps to letting go of employeesFelix's interview question he uses to understand personality traitsLonny's secrets to creating a world-class teamWhy Felix doesn't close the clinic for team-building eventsThe culture change from family-style boutique medspa to multi-location clinic chainHow many seconds you have to make a first impressionWhy, as a leader, patients come second*Lonny's journey to being vulnerableFollow Lonny:
https://www.instagram.com/ninjainjector
Follow Felix:
https://www.instagram.com/drfelixbertram/
The Nordstrom Way by Robert Spector
https://www.amazon.com/Nordstrom-Way-Customer-Service-Excellence/dp/1118076672
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Dr. Nichola Conlon (BSc, MRes, PhD) is a pioneering molecular biologist specialising in cellular ageing and regenerative medicine. She is also the founder of Nuchido, a natural supplement that helps to increase the body’s production of NAD+. In this episode, Dr. Felix dives into the fascinating realm of the research in cellular ageing, distinguishing between lifespan and healthspan, and uncovering how making small changes in your own life can hold the key to living your last 20 years with strength and energy to do more. Dr. Conlon takes us through the profoundly ground-breaking treatments that will not only stop but also reverse ageing, tackling the symptoms of age-related issues, offering hope for a healthier, more resilient later part of life.
Topics covered in this episode:
What is ageing?The difference between lifespan and healthspanThe 12 Hallmarks of AgeingTools for testing and assessing biological ageBiohacking and reversing your biological age through change of lifestyle and dietImportance of NAD+ and how to naturally increase its productionGround-breaking research to slow ageing and improve healthspanHow regenerative medicine will play a part in aestheticsCompany for testing biological age:
Omnos: https://www.omnos.me
Follow Dr Nichola Conlon: https://www.instagram.com/drnicholaconlon/
Follow Felix: https://www.instagram.com/drfelixbertram/
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In this inspiring episode our host, Dr. Felix Bertram, sits down with Dr. Carissa Alinat, one of the partners of the Living Young Centre with soon four locations in the heart of Tampa Bay, Florida.
Carissa shares her remarkable journey from being a single mother facing the challenges of poverty to becoming a qualified and highly successful aesthetic injector and part owner of Living Young Centre. Join us as Carissa takes us through the transformative moments that shaped her career and outlook on life. Her story is a testament to the power of determination, resilience, and a relentless pursuit of one's dreams.
In this conversation, Carissa and Felix discuss topics such as:
How difficult circumstances and personal challenges in childhood can make you more resilientCarissa’s journey as a single mother while going through nursing school and becoming a doctorAdvice on how to balance your work and ambitions whilst having a young familyOvercoming imposter syndrome; offering valuable insights for those looking to enter the field of medical aestheticsFostering a positive work culture and retaining top injectorsDifferent approaches to team leadership and how to actively create a nurturing work environmentThe future of the Aesthetics IndustryFollow Carissa:
Instagram: https://www.instagram.com/tampa_aesthetic_injector/
Instagram Living Young Centre: https://www.instagram.com/livingyoungcenter (They’re hiring!)
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/
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Meet Dr. Talon Maningas, a triple board certified cosmetic surgeon and the visionary owner of Maningas Cosmetic Surgery who also has a MBA and as he likes to say - “real world training”. Together with Dr. Felix Bertram, they speak about the importance of running an aesthetics business as exactly that, a business. Discussing everything from mapping out your end goal, what success looks like to criteria for hiring employees and creating structures and systems so you can successfully lead the organisation whilst ensuring your patients still get the result and experience they were keeping coming back for.
Whether you're a seasoned practitioner or just starting out, this episode offers a masterclass in surgical entrepreneurship that you won't want to miss.
The fundamentals to starting an aesthetics business.What key traits will help you be successful in the long run.Mapping out what success looks like for you.The importance of creating an experience, not just a result.How to hire great employees who match your values.Devices: how and when to buy them.Time management and communication systems.Resources mentioned in this Episode:
7 Habits of Highly Effective People by Stephen R. Covey
Bigger Isn't Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko
The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath
Follow Talon:
Instagram: https://www.instagram.com/mcosmeticsurgery/
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/
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In this episode of Aesthetics & Biz, we dive into the world of Instagram with Rachel Jarrell, a board-certified NP aesthetic injector from Houston. With a staggering following of over 140k on Instagram, Rachel's Botox and filler tips, along with her educational videos, have captivated a diverse audience seeking easily understandable insights. Join us as we discuss the dynamic landscape of Instagram success, the clash with personal insecurities, and the power of authenticity.
In this episode, we explore key topics such as:
Coaches, Content, and Genuine Growth: The importance of choosing mentors and coaches with an authentic following, shedding light on the vitality of resonating content.
Embracing Inclusivity in the Instagram Arena: Despite Instagram's competitive nature, Rachel believes that there's ample room for individuals who bring value and individuality to the platform.
Crafting Captivating Content: Rachel discloses expert advice, advocating for consistency in fonts and colors, steering clear of excessive text, and harnessing the allure of concise Reels.
Nurturing Authenticity and Weathering Criticisms: Struggles with personal insecurities and criticisms are addressed head-on. We underline the importance of staying true to oneself and prioritizing personal growth amidst external judgments.
Follow Rachel:
Instagram: https://www.instagram.com/ms.glowtox/
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/
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Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.
In this episode, we explore key topics such as:
The importance of investing in Google Local. People using it are searching with intent and they’re ready to act.The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithmThe key criteria and great tools for measuring digital activitiesThe dangers of prioritising being a KOL or trainer vs building your practice as an injectorMaximise AI to create content to stay ahead of the curveStaying disciplined and practising resilience to achieve your “black belt”If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick’s book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/
Digital Marketing Help:
AnswerThePublic: https://answerthepublic.com/
dashthis: https://dashthis.com/
Follow Rick:
Instagram: https://www.instagram.com/rickoneillfrsa
LinkedIn: https://www.linkedin.com/in/looktouchfeel/
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
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Dr. Cara McDonald is an Australian Cosmetic Dermatologist and Director of Complete Skin Specialists Dermatology in Melbourne. Together, Felix and Cara share plenty of valuable insights on building trust, empathy, and communication with patients, as well as explore the intriguing realm of AI filters and the impact they have on consultations. Discover their expert advice on navigating this ever evolving landscape and learn how to respond thoughtfully when AI filters enter the conversation.
We'll be looking at topics like:
5 key soft skills that can enhance patient interactions and contribute to more effective outcomes.How to establish a personal connection with patients, fostering trust and loyalty for repeat visits.The impact of AI filters in the realm of Aesthetics & Beauty, and potential challenges they may present.Whether you're a healthcare professional or a patient, this episode offers practical advice and expert tips to improve healthcare experiences. Don't miss out on learning how consultation skills can revolutionize the dynamics between patients and practitioners.
Follow Cara:
Instagram: https://www.instagram.com/drcara_dermatologist/?hl=en
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
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Miranda Pearce is a marketing guru in the aesthetics industry, known for her innovative strategies and exceptional ability to captivate audiences. As the co-host of her own highly acclaimed podcast, Aesthetics Mastery, Miranda has built a loyal following and helped countless entrepreneurs reach success in their aesthetics careers.
In this conversation, she provides listeners with practical tips and actionable advice about the power of mindset around money; specifically:
Why it is important to acknowledge your behaviour and attitude to moneyHow to price your servicesHow to communicate your pricingTogether, Dr. Bertram and Miranda explore the power of a positive and growth-oriented mindset, and how it can transform one's approach to business and life. Miranda opens up about her own mindset journey and reveals the mindset shifts that have propelled her forward.
Whether you're an aspiring marketer in the aesthetics industry, own a medspa or clinic, or simply curious about the world of marketing and social media, this episode is packed with insights and inspiration. Tune in to unlock the power of a growth mindset, and discover the strategies needed to thrive in the fast-growing aesthetics industry.
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Join us in this engaging episode as we delve into the incredible journey of Dr. Christian Subbio, a highly acclaimed plastic surgeon based in Philadelphia and esteemed thought leader in the aesthetics industry. With over 15 years of education and training, Dr. Subbio brings a wealth of experience and expertise to the table but is perhaps best known for his controversial social media presence.
With nearly 150k followers on Instagram, Dr. Subbio has harnessed the digital realm to share his knowledge, connect with his audience, and make a lasting impact. On the way, however, he has also challenged companies and other surgeons and this has led to public controversies and a lot of discussion about the price of being true to yourself on a public platform.
Discover how his dedication to excellence and unwavering principles have shaped his career both on and off the grid, making him a prominent figure in the field.
Follow Christian:
Instagram: https://www.instagram.com/dr.subbio/?hl=en
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
Instagram Help:
Masha Varnavski: https://www.instagram.com/masha.socialmedia/?hl=en
Videoleap: https://www.videoleapapp.com/
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Join host, Dr. Felix Bertram, in this episode of "Aesthetics & Biz" as he sits down with the industry icon, Jubilant Julie, founder of The Disappearing Act in California. With her extensive experience starting in aesthetics back in 1999, Julie has become a true trailblazer in the field, successfully managing a team of 20 and 2 clinics and amassing an audience of over 50k followers on Instagram .
In this episode, we delve into the crucial role of forging authentic connections with patients and its impact on building lasting relationships. Drawing from her wealth of knowledge and expertise, Julie shares invaluable insights and practical tips on how to create a patient-centric approach that transcends mere aesthetics. Explore the significance of personalized care, effective communication, and creating a warm and inclusive environment that fosters trust and loyalty.
You can find out more about Julie’s Head & Breakfast Workshops: https://www.jubilantheadandbreakfast.com/
Follow Julie:
Instagram: https://www.instagram.com/jubilant.julie/?hl=en
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
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In this episode, Felix talks about his own journey into the aesthetics industry. From his early acting career, to a life-changing event that steered him towards dermatology and aesthetics, Felix shares his story of resilience, entrepreneurship, and personal growth.
Discover how Felix overcame challenges and embraced a fulfilling life dedicated to enhancing beauty and well-being. Gain insights into the intersection of his passion for aesthetics and his entrepreneurial spirit, and learn valuable lessons for pursuing a career in this dynamic and booming industry. This inspiring episode will leave you motivated to continue or even embark on your own unique journey in aesthetics while highlighting the transformative power of following one's true purpose.
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Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
