Episoder
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Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host?
This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy.
NotebookLM is designed to be your personalized AI collaborator. You can load it up with your own resources and information, then have conversations with it as if it's a knowledgeable team member who's intimately familiar with your projects. But here's where it gets really interesting: NotebookLM can generate audio conversations between AI-created "hosts" discussing the very information you've provided.
You’ll hear an example of that, and how this tool can help you in your marketing, in today’s special solo-episode of AI in Marketing: Unpacked. We’re covering:
✨ AI-Powered Content Creation: NotebookLM enables marketers to generate high-quality, research-based content quickly and efficiently.
✨ Personalized AI Assistance: By uploading specific documents, marketers can create a tailored AI research assistant for their unique needs.
✨ Revolutionizing Podcast Production: NotebookLM's ability to generate conversations opens new possibilities for podcast content creation and ideation.
Learn more about Mike Allton
Connect with Mike Allton on LinkedIn
Connect with Mike Allton on Threads
Resources & Brands mentioned in this episode
NotebookLM
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-co-host-unleashing-notebooklms-potential-in-content-marketing/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently.
The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable.
That’s where our guest today, Zontee Hou, comes in. Zontee is a distinguished marketing expert and author of the groundbreaking book "Data-Driven Personalization." With extensive experience in social media marketing, content marketing, and lead generation, Zontee has helped countless companies achieve their goals through innovative marketing strategies. Her work at Convince & Convert and her own agency, Media Volery, has earned her recognition as a thought leader in the industry. Today, she will share her insights on how AI is revolutionizing data-driven personalization in marketing and provide practical strategies to help you master this essential component of modern marketing.
AI in Marketing: Unpacked host Mike Allton asked Zontee Hou about:
✨ AI-Driven Personalization Advancements: Discover how AI is revolutionizing the approach to personalization in marketing.
✨ Real-World Success Stories: Learn from real-world examples of successful AI-powered personalization campaigns.
✨ Future Trends in AI and Personalization: Gain insights into future advancements in AI and how they will further transform data-driven personalization in marketing.
Learn more about Zontee Hou
Connect with Zontee Hou on LinkedIn
Connect with Zontee Hou on X
Resources & Brands mentioned in this episode
Convince & Convert
Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty by Zontee Hou
DataDrivenPersonalization.com
ZonteeHou.com
Media Volery
Salesforce
Jenn Chase, CMO of SAS
Optimizely
Persado
Chris Penn
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-the-future-of-data-driven-personalization-in-marketing/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
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Are you feeling overwhelmed by the prospect of integrating AI into your business operations?
Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth.
The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task.
That’s what Katie Robbert is here to help us with.
Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services.
AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about:
✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization’s readiness for AI integration.
✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework.
✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity.
5P Framework
Purpose
People
Process
Platform
Performance
Learn more about Katie Robbert
Connect with Katie Robbert on LinkedIn
Trustinsights.ai/analyticsformarketers
Resources & Brands mentioned in this episode
Trust Insights
Chris Penn
Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers.We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our industry.By the end of this episode, you'll have a clear understanding of AI's role in marketing, how it's different from previous technological advancements, and what you need to know to adapt and thrive in this new landscape. Whether you're an AI enthusiast or a skeptic, this information is crucial for every marketer navigating today's rapidly evolving digital world.You'll learn:✨ AI Revolution is Now: Unlike previous technological advancements, the AI revolution is happening at an unprecedented pace, affecting all aspects of marketing from customer insights to content creation.✨ Adaptation is Key: Marketers must prioritize continuous learning and skill development to harness AI's potential, focusing on both technical knowledge and uniquely human skills like creativity and empathy.✨ Ethical Considerations: As AI reshapes marketing practices, addressing ethical concerns around data privacy, algorithmic bias, and transparency will be crucial for maintaining consumer trust and ensuring responsible AI adoption.Learn more about Mike AlltonMike Allton is a marketing expert, author, and dedicated educator in the digital marketing space. As the Chief Storyteller at Agorapulse, Mike brings years of hands-on experience in social media marketing and content strategy. He's the author of multiple books on digital marketing and has been featured in leading publications such as Entrepreneur and Forbes. With his unique ability to simplify complex topics, Mike is your guide through the evolving world of AI-powered marketing, making cutting-edge concepts accessible and actionable for marketers at all levels.Connect with Mike Allton on LinkedInConnect with Mike Allton on ThreadsResources mentioned in this episodeAI Marketing Primer: A Comprehensive Guide for MarketersExplore past episodes of the AI in Marketing: Unpacked podcastSHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-revolution-is-here-what-every-marketer-needs-to-know/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay.Learn more about your ad choices. Visit megaphone.fm/adchoices
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Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's success without the usual headaches?
That's where AI comes in. Artificial intelligence is transforming the event management landscape, offering innovative tools and strategies to solve these pressing challenges. But how do you effectively incorporate AI to maximize these benefits?
Today, we’re diving deep into this topic with Muhammad Younas, CEO and founder of vFairs, a leading platform in virtual event solutions. Muhammad will share actionable AI strategies and real-world examples to revolutionize your event management—saving you time, improving attendee satisfaction, and delivering measurable success.
AI in Marketing: Unpacked host Mike Allton asked Muhammad Younas about:
✨ Streamlining Event Logistics with AI: Discover how AI can automate and optimize event logistics, from scheduling and attendee management to resource allocation, saving time and reducing complexity.
✨ Enhancing Attendee Engagement: Learn how AI-driven strategies can personalize content and provide real-time interactions, significantly improving attendee satisfaction and engagement during events.
✨ Innovative AI Tools for Event Success: Explore the practical applications of various AI tools, such as content creators, reporting chatbots, and networking facilitators, to revolutionize event management and deliver measurable success.
Learn more about Muhammad Younas
Muhammad Younas is the CEO of vFairs, an event management platform that helps organizations run in-person, hybrid and virtual events. He started vFairs in 2016 and has grown it since to serve over 6,000 events across 100+ industries with 250+ full-time employees globally. Under his leadership, vFairs has become one of the fastest-growing startups in North America as recognized by Forbes in 2023. Before vFairs, Younas was the Chief Revenue Officer at Bayt.com - a leading job site in the Middle East, where he maximized the business footprint in the region and also launched a multi-million ARR SaaS recruitment product called Talentera. Younas is passionate about event technology and frequently shares insights on LinkedIn on how organizations can serve a multitude of business goals with the right event strategy.
Connect with Muhammad Younas on LinkedIn
Resources & Brands mentioned in this episode
vFairs
Agorapulse
The Virtual Event Strategist podcast
AI-Powered Podcast Production: My Podcast Tech Stack
Gong
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-event-management-ai-strategies-for-success/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How is AI transforming the world of marketing and social media?
As artificial intelligence continues to evolve, it's revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful.
But what does this mean for marketing agencies and social media influencers?
Today, we’re joined by Milou Pietersz, founder and CEO of Simply Multimedia. Milou's journey from UberEats driver to leading a successful marketing agency is inspiring, and her innovative use of AI in marketing and social media is nothing short of revolutionary. She’ll share insights into how AI is being utilized within her agency, how it's benefiting her clients, and her vision for the future of AI in marketing.
AI in Marketing: Unpacked host Mike Allton asked Milou Pietersz about:
✨ Integrating AI in Marketing: Learn how AI can transform social media marketing strategies, making workflows more efficient and outcomes more effective.
✨ AI Tools for Social Media: Discover the specific AI tools Milou uses within her agency to enhance social media marketing.
✨ Future Trends in AI and Marketing: Gain insights into the future of AI in marketing and how to stay ahead of the curve.
Learn more about Milou Pietersz
Connect with Milou Pietersz on LinkedIn
Connect with Milou Pietersz on Instagram
Connect with Milou Pietersz on Threads
Connect with Milou Pietersz on YouTube
Resources & Brands mentioned in this episode
Simply Multimedia
Opus Clip
ManyChat
AIrite
Descript
Fireflies
Fathom
Marketing Wins: Effective AI Adoption Case Studies with Eva Dong
Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-success-social-media-strategies-and-marketing-innovations/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort?
With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you learn from?
Today, we’re joined by Molly Mahoney, the CEO of The AI Content Club and a renowned expert in leveraging AI for content creation. Molly will share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen significant improvements in their marketing efforts through AI-driven strategies.
AI in Marketing: Unpacked host Mike Allton asked Molly Mahoney about:
✨ Revolutionizing Content Creation with AI: Discover how AI can transform and streamline the content creation process, leading to more efficient workflows and higher quality content.
✨ Real-World Success Stories: Learn from success stories where AI has significantly improved content marketing efforts, providing practical insights and inspiration for your strategies.
✨ Future Trends in AI Content Creation: Gain insights into future advancements in AI and how they will further shape the landscape of content creation and marketing.
Learn more about Molly Mahoney
Connect with Molly Mahoney on LinkedIn
Resources & Brands mentioned in this episode
The Prepared Performer
The Content Club
Choose Confidence
The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT
Zapier
Magai
Perplexity
The Artificial Intelligence Show
OpenAI’s SearchGPT
LumaLab’s Dream Machine
MidJourney
Opus
Descript
CapCut
SubMagic
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-content-transformations-and-triumphs/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content?
With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creators and marketers to produce high-quality visuals.
Today, we’re joined by Corbett Drummey, a leading marketing professional from Lightricks, the company behind groundbreaking visual content creation apps like Videoleap and Photoleap. Corbett will share insights into how generative AI is reshaping visual content creation, the advantages it offers, and how you can harness these tools to elevate your marketing efforts.
AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about:
✨ Leveraging Generative AI: Learn how generative AI capabilities can revolutionize visual content creation and overcome common challenges faced by content creators.
✨ Innovative AI Tools: Discover the groundbreaking features of Lightricks' apps like Videoleap, Photoleap, and LTX Studio, and how they enhance content creation.
✨ Future Trends in AI and Content Creation: Gain insights into the future advancements in generative AI and how they might further transform the landscape of visual content creation and marketing.
Learn more about Corbett Drummey
Connect with Corbett Drummey on LinkedIn
Connect with Corbett Drummey on X
Resources & Brands mentioned in this episode
Lightricks
LTX Studio
PhotoLeap
VideoLeap
FaceTune
Popular Pays
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-visual-content-generative-ai-in-action/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Are you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law?In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming commonplace for marketers and agencies. However, this innovative approach brings its own set of challenges and complexities, particularly around intellectual property and copyright law. How can marketers ensure they are compliant and protect their innovations?Today, we’re joined by Mitch Jackson, Senior Partner at Jackson & Wilson, Inc., and an expert in legal issues related to AI. With more than three decades of legal experience, he’s the seasoned professional you want in your corner. But Mitch’s expertise doesn’t stop at traditional civil litigation; he’s also adept at navigating the complex intersections of law, business, and technology. From everyday civil disputes to cutting-edge issues in AI, Web3, and the metaverse, Mitch transforms conflict into collaboration. Mitch will shed light on the intricacies of AI and copyright, offering essential insights and strategies that marketers and agencies need to know to stay on the right side of the law.AI in Marketing: Unpacked host Mike Allton asked Mitch Jackson about:✨ Understanding AI and Copyright : Learn about the key differences between traditional content creation and AI-generated content from a legal perspective.✨ Protecting AI Creations: Discover steps marketers can take to protect their AI-generated content and ensure compliance with intellectual property laws.✨ Staying Ahead of Legal Changes: Gain insights into upcoming trends in IP law and practical advice for staying proactive and informed.Learn more about Mitch JacksonConnect with Mitch Jackson on LinkedInConnect with Mitch Jackson on XResources & Brands mentioned in this episodeJackson & Wilson Inc.MitchJackson.comCopyright Office Latest Updates on MitchJackson.com/CopyrightOfficePete Salsich IIIThe Screen Lawyer PodcastPerplexitySoraMagaiMid JourneyThe Artificial Intelligence ShowAI in law: Revolutionizing Your Legal Practice with Innovative Strategies and ToolsHow AI Prompts Are Revolutionizing Copyright Law as the New Digital PaintbrushAI Marketing Primer: A Comprehensive Guide for MarketersExplore past episodes of the AI in Marketing: Unpacked podcastSHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-and-copyright-what-marketers-need-to-know/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay.Learn more about your ad choices. Visit megaphone.fm/adchoices
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Are you looking to deepen relationships with your customers in an innovative way?
With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging.
Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the efficiencies AI brings to marketing, allowing brands to focus more on meaningful engagement.
AI in Marketing: Unpacked host Mike Allton asked Susan Westwater about:
✨ Authentic Customer Connections with Voice AI: Learn how voice AI can create personal and engaging interactions that deepen customer relationships.
✨ Strategic Implementation of Voice AI: Discover practical steps and best practices for integrating voice AI into your marketing strategies effectively.
✨ Efficiency and Focus with AI: Understand how leveraging AI for routine tasks can free up resources to focus on high-impact, meaningful customer engagements.
Learn more about Susan Westwater
Connect with Susan Westwater on LinkedIn
Connect with Susan Westwater on X
Resources & Brands mentioned in this episode
Pragmatic Digital, LLC
AI Consumer Index
NLP - Neuro-Linguistic Programming
Wally Brill
Scot Westwater
Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
Paul Roetzer
Mike Kaput
Marketing AI Institute
Colleen Fahey
Larry Minsky
Roger Kibbe
Charles Spence
Steve Keller
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-voice-ai-building-authentic-customer-connections/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How can your business truly stand out in a crowded content landscape?
Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content?
And most importantly, how can artificial intelligence take your SME-driven marketing to the next level?
In today’s episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He’ll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement.
AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about:
✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies.
✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content.
✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements.
Learn more about Jeff Coyle
Connect with Jeff Coyle on LinkedIn
Connect with Jeff Coyle on X
Resources & Brands mentioned in this episode
MarketMuse
Aki Balogh
AI Edge
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Andy Crestodina and Orbit Media
Pam Didner
MadKudu
MAICON
Agorapulse
Link Whisper
Spencer Haws
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success.
However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you.
Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and lessons learned.
AI in Marketing: Unpacked host Mike Allton asked Eva Dong about:
✨ Overcoming Challenges: Learn about common obstacles in AI adoption for marketing and how to overcome them.
✨ Real-world Success Stories: Discover inspiring case studies of businesses that have effectively leveraged AI in their marketing strategies.
✨ Best Practices: Gain insights into best practices and strategies for measuring success and ROI in AI marketing projects.
Learn more about Eva Dong
Connect with Eva Dong on LinkedIn
Connect with Eva Dong on X
Resources & Brands mentioned in this episode
McKinsey & Co
Smart AI Marketing LinkedIn Newsletter
Exploring AI in Marketing: Five Key Applications with Danchez
Are We Investing Too Much in Marketing Technology? with Jim Williams, CMO at Uptempo
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/marketing-wins-effective-ai-adoption-case-studies/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
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Struggling with how to actually apply AI to your day-to-day marketing tasks?
You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you.
Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five key applications of AI in marketing, sharing practical insights and examples that can help you elevate your marketing game.
AI in Marketing: Unpacked host Mike Allton asked Danchez about:
✨ Five Key AI Applications: Learn about the five essential types of AI applications in marketing and their benefits.
✨ Practical Examples and Insights: Discover how to integrate these AI applications into your marketing strategies with real-world examples.
✨ Future Trends in AI Marketing: Gain insights into upcoming trends in AI marketing applications and how to prepare for them.
Danchez's Five Applications of AI in Marketing:
Marketing AI Co-Pilot
Content Marketing and Distribution
Hyper-personalization with AI
Conversational AI
Analytics, Reporting & Forecasting
Learn more about Dan Sanchez
Connect with Dan Sanchez on LinkedIn
Connect with Dan Sanchez on X
Resources & Brands mentioned in this episode
AI-Driven Marketer Podcast
MyShowrunner.com
The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT
Connect with Mike Allton on Threads
LinkedIn Newsletter - AI in Marketing: Unpacked
Active Podcasts About AI In Marketing You Need Today
Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions w/ Katie Richman
Partnering with AI Throughout the Partnership Journey w/ Katie Richman
HighLevel
ChatBit
Agorapulse
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/exploring-ai-in-marketing-five-key-applications/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
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My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes.
Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision.
If you’re looking to deepen your understanding of AI prompting and achieve greater success with your AI projects, this episode is for you.
Today, we're joined by Ashley Gross, an expert in teaching people how to build businesses using AI. Ashley will share her advanced techniques for AI prompting, including best practices, tips for chain prompting, and insights into building custom GPTs. With her extensive background and certifications in AI and data science, Ashley is well-equipped to guide us through these advanced strategies.
AI in Marketing: Unpacked host Mike Allton asked Ashley Gross about:
✨ Mastering Chain Prompting: Learn what chain prompting is and how it can improve AI responses.
✨ Custom GPTs: Discover the process and benefits of building custom GPTs for specific business needs.
✨ Advanced Prompting Best Practices: Gain insights into best practices and advanced techniques for effective AI prompting.
Learn more about Ashley Gross
Connect with Ashley Gross on LinkedIn
Resources & Brands mentioned in this episode
The Prompt Community
Let AI Help With Your Marketing Using These 5 Chain Prompts
50+ AI Prompts for Marketing Success
Jasper
Jessica Hreha
Scott Brinker
The MarTech Show episode on The Future of MarTech Landscape
AI in Marketing: Are We Addressing Its Ethical Dilemmas?
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-prompting-advanced-techniques-for-success/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
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Are you overwhelmed by the never-ending demands of content creation?
Have you tried using AI tools but found the results inconsistent or lacking the human touch?
Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide?
These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement.
That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch.
AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about:
✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content.
✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords.
✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools.
Learn more about Kimberly Anderson-Mutch
Connect with Kimberly Anderson-Mutch on LinkedIn
Resources & Brands mentioned in this episode
Textio
Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina
AI in Marketing: Are We Addressing Its Ethical Dilemmas?
Active Podcasts About AI In Marketing You Need Today
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
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Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them.
Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible.
That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively?
Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient.
AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about:
✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation.
✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production.
✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation.
Learn more about Jeff Sieh
Connect with Jeff Sieh on LinkedIn
Connect with Jeff Sieh on X
AI Tools, Resources & Brands mentioned in this episode
JeffSieh.com
Jeff’s Course on Descript
Jeff Sieh’s Toolbox
Social Media News Live
Guy Kawasaki’s podcast, Remarkable People
Descript
MidJourney
Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer
Magai
Minvo
Suno
Claude
ElevenLabs
StreamYard
Ecamm
Riverside
Agorapulse
Ideogram.ai
freeflo
Mike Russell, Creator AI
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
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We don’t know what we don’t know.
Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively.
That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts.
AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about:
✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech.
✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns.
✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success.
Learn more about Christopher Carr
Connect with Christopher Carr on LinkedIn
Connect with Christopher Carr on X
Resources & Brands mentioned in this episode
Dynaimix AI and Farotech
Paul Roetzer
ChatGPT
Gemini
Claude Opus
Microsoft Co-Pilot
Perplexity
Adobe Firefly
Canva
MidJourney
DALL-E3
Meta.ai
Leonardo AI
Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn
Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field.
Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges.
How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind?
To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics.
In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation.
AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about:
✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry.
✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples.
✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape.
Learn more about Asavari Moon
Connect with Asavari Moon on LinkedIn
Resources & Brands mentioned in this episode
Future Female Marketers
Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn
Copy.ai
Jasper.ai
Sephora: Beauty and the Bot
Create Real Magic Campaign
Heinz AI Campaign
Jen AI Campaign
AI in Marketing: Are We Addressing Its Ethical Dilemmas?
Mitch Jackson
AI in Marketing Course
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies.
The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming.
Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective.
Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation.
AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about:
✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies.
✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs.
✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives.
Learn more about Christopher S. Penn
Connect with Christopher S. Penn on LinkedIn
Resources & Brands mentioned in this episode
TrustInsights.ai
Katie Robbert
Google Vertex AI Studio
TRIPS Framework
The Unofficial LinkedIn Algorithm Guide for Marketers
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Rory Sutherland
Ogilvy
YT DLP
Marcus Sheridan
Tamsen Webster
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation?
It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment.
That's where generative AI steps in, offering a new way to invigorate and transform the creative process.
Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies.
AI in Marketing: Unpacked host Mike Allton asked Katie Richman about:
✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions.
✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes.
✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration.
Learn more about Katie Richman
Connect with Katie Richman on LinkedIn
Connect with Katie Richman on Twitter
Resources & Brands mentioned in this episode
Loud Labs
TechNormal, Katie's Blog
NVIDIA
Partnering with AI Throughout the Partnership Journey w/ Katie Richman
The Game Is Changing: Generative AI in Marketing with Katie Richman
Panel Discussion: Generative AI And Its Impact On Your Role In Marketing
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Agency Summit '24
Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices - Vis mere
