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Today on the show we welcome JoElle Lee. Celebrity Esthetician, Skin Color Expert, and Educator.
As someone who always had a passion for beauty and a desire to serve others, she recognized that a career in esthetics would allow her to marry both of her passions.
More than 20 years later, that hunch proved correct. Today, JoElle can be found conducting personalized skin care consultations, serving as keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin, and sharing her expertise via her webinars, online courses, and social media channels.
She is the author of two books, Esthetician on a Mission, Business Building Workbook and Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments, which has become a trusted guide for those treating diverse client populations.
JoElle has been featured in numerous national consumer publications and a guest on radio programs around the country and recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House, so we are thrilled to have her on The Best in Beauty Podcast today.
JoElle specializes in No Downtime Chemical Peel Treatments, Customized Corrective Facial Treatments, and a wide range of Laser Treatments when treating skin of color which she shares more on techniques on the show. She feels there is a gap in basic esthetic training and education when it comes to treating clients of color, which is a big discussion in our industry right now and we’re thrilled to extend it to our own audience through our show.
JoElle has dedicated her career to creating more innovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime.
She takes a natural "inside out" integrative approach by combining non-invasive treatments and products without harmful chemicals to achieve healthy beautiful skin and "Beautiful Skin Begins Within" is the premise that JoElle Lee's treatments and methods are founded.
JoElle believes that there is a gap in basic esthetics training when preparing estheticians to work in the skincare industry, especially for those wanting to have their own business. We also get into the importance of learning, getting properly trained on machines and services while following the Fitzpatrick Skin Classification Chart correctly.
Over the years, JoElle has helped many estheticians and small businesses in the industry to solve complex problems and increase their bottom lines. With her straightforward, no-nonsense approach JoElle's philosophy is to first, uncover the learned negative beliefs or negative thinking that has created a barrier or obstacle in your business and tear that wall down. Followed by uncovering the hidden assets, underperforming activities, and undervalued possibilities of your business.
JoElle teaches effective and more profitable marketing strategies and how to stand out from the competition. Many of her ideas and strategies have been implemented and led to not only increased profits but a more diverse loyal clientele.
We cannot wait for you to hear out incredible conversation with Joelle Lee. Please let us know your thoughts on today’s episode over on Apple Podcasts. That is where you can rate, review, and subscribe for more of our content.
To learn more about JoElle, her brand, books, and services visit joellelee.com today!
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Tune in today as we chat with Erin Meyer about what it takes to develop a successful spa menu.
Erin is the Spa Director at the Four Seasons Hotel Seattle Spa, managing a team of Massage Therapists, Estheticians and Nail Technicians in Washington’s only 5-star hotel. With 12 years of experience in the beauty and wellness industry, she has worked primarily in southeastern Wisconsin, along with Southern California. Her previous roles have ranged from Salon/Spa Management, Sales, Marketing, and Education.
It is safe to say she knows a thing or two when it comes to this subject.
Today we will be learning the key factors for developing a great spa menu. From learning the demographics in your area to the benefits of client research, we are talking about it all.
There are certain questions you should be asking yourself when putting together a spa menu. What do we want to be known for? What should our niche be? What trends do we want to take part in? We will go over all of these for you today.
Some other topics we discuss our possibly incorporating a seasonal menu, the importance of rearranging your retail space, as well as some key team takeaways.
Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
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Today we are talking with Isabelle Thorrez, a Sales and Marketing Executive with Sylton which is the company who manufactures the incredible devices we are discussing today.
We chat about what is happening under your skin and how these devices show us the proof as it is shown to us in the pictures from the service. From increasing revenue in your business to the return on the investment. We are getting into it all. We also learn a little bit about the owner and his passion for inventing and how that journey came about. Such an interesting and powerful story.
Isabelle and I also share more on the different modes available and what their purpose is when using both the 320 and 520. Such great information in this short and sweet episode.
Did you love today’s show? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT ISABELLE
Isabelle has been a part of Sylton’s Team since October 2022 and has played an integral role in many facets of Sylton’s efforts to grow ever since launching business back in July of 2022. Not only does she do inside sales for Sylton, but she is also involved in their marketing as well.
Isabelle graduated from Grand Valley State University in 2020 with a marketing degree and is also involved in the health and wellness world after getting her certificate for holistic health coaching back in 2021. From there, her passions for sales and wellness came together into one since she loves the holistic end of skincare, and the Aesthetics market is something she has thoroughly enjoyed being involved in and learning more about. She looks forward to all the upcoming events Sylton will be a part of in the future and her ability to grow alongside the business.
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Today we are so excited about the conversation we had with the Regional Educator of Edgeless Beauty Pro Angelica Caravella.
Tune in today as we share the key factors needed when it comes to producing a successful event. Angelica and I have seen it and done it all when it comes to our industry events so take it from us these top five tips you will hear today work very well when implemented correctly.
From setting goals to learning who your true customer is to the planning, promotion, and offers.
We also discuss the importance of urgency, execution, theme, and consistency. All these pieces when put together correctly with create the best event that you will then be able to repurpose using the same strategies monthly and even quarterly to generate more revenue, traffic, and awareness to your business and the brands you work with.
Did you love today’s show? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT ANGELICA CARAVELLA
After Angelica earned her bachelor’s degree in business, she went on to earn her certification as an esthetician in the beauty industry. After 11 years of experience as both a technician and trainer for new Estheticians, Angelica discovered her true passion for education.
She attended training for advanced esthetics and moved into a medical setting, performing more in-depth treatments such as microneedling, laser skin resurfacing and laser hair removal. Angelica soon discovered Edgeless Beauty Pro and fell in love with Ultraceuticals. This led Angelica to her current role as the Regional Educator for Ultraceuticals.
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Julie Pankey is an internationally recognized spa director, spa consultant, and wellness tourism expert. With 30+ years of experience, Julie guides her clients to build wildly successful businesses. Consulting from a holistic standpoint allows Julie’s clients to be able to take a step back from working in their businesses so they can work on their businesses.
Tune in to hear how Julie got her start and worked her way up to where she is today. She also shares many lessons she has learned along the way.
We think this episode is extra special as Julie talks about the five numbers she believes every spa owner, director, and/or managing partner should be aware of. We chat about bottom line profit, how many new clients you should be bringing in, and what your retention rate should be.
From wanting to know your average ticket sale to your productivity rate. Two excellent key points you should be discussing with your teams. We get into it all today.
Massive shifts happen when Julie works with open-minded spa, hotel, and resort owners. Finding a healthy balance between the heart and brain of the business allows her clients to experience financial freedom, peace of mind, and the ability to explore passions that have taken a back seat for years, and we hope that happened by listening to this episode.
Did you love today’s show? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT JULIE PANKEY
Julie enjoys giving back to her industry by serving on multiple spa and wellness boards. She also supports peers in the spa industry through her SpaHive community and sets new spa owners up for success through her Spa Professionals Academy.
CONNECT WITH JULIE
Instagram: https://www.instagram.com/jmpankey/
Facebook: https://www.facebook.com/JMPankeyPartners
Facebook Group: https://www.facebook.com/groups/TheSpaHive (free online Spa Growth Support Community)
LinkedIn: https://www.linkedin.com/in/juliepankey/
FREE Spa Health Calculator: https://www.jmpankey.com/get-a-spa-check-up/
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Dan Lier is a force of optimism and achievement. He believes people have incredible potential and his mission to help those tap into what’s possible.
Tune in today to learn about what drives human behavior and how we can reframe our beliefs. We also get into the importance of scripts and routines for your sales team.
Dan also shares why you must be putting in the work if you want to see the results.
Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT DAN LIER
At 6’8” - Dan is a giant in sales and leadership. After winning two successive National Championships as a college basketball player, Dan was obsessed by what separates champions from average performers.
Dan’s next opportunity as a Field Sales Rep for Tony Robbins was a perfect fit. He quickly became the #1 performer and changed the paradigm about selling within the Robbins organization. He was elevated to sales leader. The change from producer to leader was a monumental change, yet with some coaching and an open mind, he led two national sales teams on opposite sides of the country to record production numbers.
In 2000, Dan launched his own speaking and training company, and he was on his way. As a former sales leader and sales manager, Dan was focused on helping salespeople sell and helping leaders lead.
Dan’s first book, The 10 Minute Coach, launched him into national prominence and he became the first personal development personality to have a contract on HSN where he assisted countless people with his “10 Minute Coach” CD series. He is considered an expert in human behavior and his last book, “Are You Wired for Success” was a #1 Best Seller on Amazon.
Dan’s mission is to assist salespeople and leaders change their mindset and realize what’s possible for themselves by implementing doable actions to increase performance. As a top sales performer in EVERY organization, he’s worked with, Dan will provide sales and leadership teams with the tools to increase productivity, increase confidence and become solid performers as well as better people.
His work has been covered by The Today Show, Inside Edition and has been a guest on The Howard Stern Show and the O’Reilly Factor. He is an adjunct professor at Fort Hays State University’s school of Business and Entrepreneurship.
Dan’s keynote talks are customized, engaging, entertaining and most important; attendees walk out with useable tools to increase productivity.
Companies such as Pfizer, Cigna, Blue Cross Blue Shield, Prudential, and BMW have trusted Dan to elevate, educate and inspire their teams.
CONNECT WITH DAN
Website: http://www.danlier.com/
Facebook: https://www.facebook.com/MotivationalSpeakerDanLier/
Twitter: https://twitter.com/DanLier
Instagram: https://www.instagram.com/danlier/
Linkedin: https://www.linkedin.com/in/danlier/
YouTube: https://www.youtube.com/successmarketing
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Estheticians are in the business of sales, and today we are honored to get a front row seat while learning some winning strategies with Rianna Riego as she explains this topic along with the wealth of spa industry knowledge she has. With over 20 years of experience in successfully opening, operating, and consulting for wellness centers and spas owned by private equity and publicly traded companies you will be learning a thing or two today.
Rianna has been instrumental in advancing spa careers and the financial equity of spas all over the country and today she shares a handful of important aspects when wanting to move the needle forward in your business.
As a strategic, creative and client focused leader with extensive experience in conception, delivery, expansion and transformation of luxury wellness and lifestyle resorts for global hospitality organizations, Rianna is a highly respected industry ambassador with a proven track record and a unique brand of authenticity and transparency.
Tune in today to learn how and why you should engage more with your staff more, connect with your guests on a more emotional level, and the importance of your demographics, appearance, trainings, and education.
Rianna also shares the benefits of having a spreadsheet of products, knowing the ingredients, recommendations, homecare, gratis, hero products, and wellness retreats.Rianna currently lives in Los Angeles and describes herself as a resilient lover of life, modern day tree hugger, dedicated doggie mom, and loyal friend.
Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
CONNECT WITH RIANNA
Website: https://www.therianna.com/
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Jennifer Lynn is a Senior Executive with twenty-five years of broad-based experience in many facets of luxury brand development, spa, wellness and retail operations, sales and marketing and construction management.
She has spent most of her career in the Las Vegas area for corporations such as Caesars Entertainment Corporation, MGM Resorts International, Mandarin Oriental Hotel Group and Waldorf Astoria, Resorts World and Fontainebleau. So, I guess you could say she knows a thing or two. She is extremely well versed which you will hear more of throughout the incredible conversation we had.
Tune in to hear why and what you should be offering to your teams and learn how sales can become more fun.
We talk about the financial rewards of retail to why you should not assume what someone else can afford to the importance of recruiting and onboarding done correctly.
Mindset and genuine authenticity are also a key factor especially when it comes to suggesting products once a service is complete.
We also get into the Aufguss, where it originated, the importance of them as well as her role as a Sauna Meister. Jennifer is making it her mission to bring this biohacking and wellness retreat to more spas located in the US. Such an incredible conversation today.
What did you think of this episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT JENNIFER LYNN
A self-proclaimed lotus flower, Jennifer Lynn thrives in wellness environments designed to transform individuals into better versions of themselves.
Jennifer received her BA from the University of Nevada, Las Vegas while simultaneously pursuing her passion for health and fitness by obtaining certifications in personal training, health coaching, nutrition, yoga, and meditation. Viewing her occupation as a “lifestyle career”, Jennifer is an aspirational role model for consumers and business partners alike.
CONNECT WITH JENNIFER
Instagram: spa_herstory
LinkedIn : https://www.linkedin.com/in/jennifer-lynn-b54a2212/
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional -
Today’s show is an exciting one. Tune in to hear the incredible conversation we had with Kate Wind. Kate is a Feng Shui Consultant, Astrologist, and Recovering Spa Director.
Kate shares with us the importance of putting things in place, what and who you surround yourself with, and what you should be aligning with.
From product placement, removing negative energy, spa design, office décor, we’re getting into it all.
Kate also shares her top three tips for bringing in good energy and organization into your place of work and/or home while utilizing all elements as well as powerful crystals and energizing plants.
Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT KATE WIND
In 2017, at the top of her spa career, Kate Wind launched herself as a Full-Time Astrologer to use her expertise in Astrology and Feng Shui to provide insightful and powerful consultations. She is professional and provides guidance in a comfortable atmosphere. Kate has had the honor of reading and partnering with some of Las Vegas's most notable hotels such as The Cosmopolitan, The Palms, The Wynn, and MGM Skylofts, and brand names such as American Eagle, Michael Kors, Dior, and Porsche.
In addition to her one-on-one astrology and Feng Shui clients, Kate reads the Tarot for events, conferences, and parties. She can be found in several magazines, such as The Vegas Voice giving us insight into Feng Shui and upcoming astrology predictions.
Her latest accomplishments have been the creation and implementation of the Mom & Me Astrology Podcast and Mom & Me Astrology Academy, both aimed at teaching and sharing stories related to Astrology and Feng Shui.
CONNECT WITH KATE
Instagram/Facebook: the_katewind
Website: thekatewind.com
Email: [email protected]
Podcast: Mom and Me Astrology
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional
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Ready to find out what the best products, services, and practices are for this year? This episode features Patti Biro who is going to share it all with us today.
We go over relevant topics such as inclusivity, new tools and technology, hyper-personalization, product knowledge and so much more.
From creating in store events to the art of following up with your guests. The effectiveness of clean beauty, and why people want more of this, including all the packaging, etc. Why you should be taking in depth assessments and what can create an opportunity for more conversations.
Patti also talks about services being complete and incomplete. What sets them apart and how it is your job to create more of a marketing, and sales opportunity after the appointments are complete.
Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it.
ABOUT PATTI
Patti Biro is an Author, Consultant, Spa Cheerleader, and Coach. Patti Biro has over 25 years in the spa and wellness industry. Patti not only loves to talk about retail trends-she is an independent retailer with a pop-up boutique. She serves as the Director of Education for the Spa Industry Association.
From day spas to resorts, hotels to medical spas, hospitals, non-profits, and wellness centers have been the target of Patti’s endless energy and insight into creating memorable spa experiences. She is a frequent contributor to trade journals in the gift, spa, and resort industry. Patti is the owner of Patti Biro and Associates, a boutique consulting firm located in Texas.
CONNECT WITH PATTI
Website: www.pattibiro.com
Facebook: https://www.facebook.com/pattibiroandassociates/
Instagram: https://www.instagram.com/patti.biro/
LinkedIn: https://www.linkedin.com/in/pattibiro/
CONNECT WITH EDGELESS BEAUTY PRO
Website: https://edgelessbeautypro.com/
LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/
Instagram: https://www.instagram.com/edgelessbeauty_pro/
Facebook: https://www.facebook.com/edgelessbeautyprofessional
