Episoder

  • As we inch closer to the November 5th, 2024 elections, the question looms: are we on the brink of the first deepfake election in history? Picture a $20 million deepfake scam shaking the financial foundations—would your family or business weather the storm unscathed? How are you fortifying yourself against this digital treachery?

    Welcome to another episode of the BizMafia podcast. We're honored to host Susan Sly, an award-winning AI entrepreneur and speaker. Susan's journey is nothing short of inspirational, overcoming personal adversities such as battling multiple sclerosis, losing her business, and facing homelessness to emerge as a leading figure in AI technology. 

    We delve into Susan's expertise in AI technology, uncovering its vast applications across industries and dismantling the myths surrounding it. She sheds light on the global AI development scene, examining cutting-edge technologies like deepfakes and the dangers they entail.

    Susan shares her investment philosophy, advocating for agility in entrepreneurship and highlighting the profitability of female-led startups. She also unveils her AI-driven platform designed to assist women navigating the complexities of menopause.

    Prepare to expand your knowledge of AI and entrepreneurship with the extraordinary insights of Susan Sly.
    What We Discuss

    [00:55] Meet Susan Sly

    [19:42] The most common misconceptions about AI

    [23:01] The societal impact and potential risks of AI technology

    [27:34] The concerns regarding regulation of AI

    [32:09] Susan’s expectations and criteria for investing in and supporting entrepreneurs

    [36:52] Disparity in VC investment for female-led startups

    [41:34] Strategies for engaging with end users

    [44:57] Entrepreneurial pitfalls during growth

    [45:50] Whitney Wolfe Herd's strategy

    [47:15] Founders understanding the financial and operational aspects of their business

    [49:45] Pricing challenges in AI innovation

    [51:13] The importance of being mission-driven 

    [53:30] ThePause.AI, an AI-powered platform to support women navigating menopause

    [56:36] Work-life balance and stress management

    Notable Quotes

    [06:36] “God doesn't tap you on the shoulder. He sometimes hits you over the head with a frying pan.” - Susan Sly

    [19:52] “As an entrepreneur, you're training, not trying.” - Susan Sly

    [51:10] “You don't want to have an ego that's bigger than your bank account.” -Susan Sly
    Our Guest
    Susan Sly is an esteemed speaker, award-winning entrepreneur, and a vanguard in artificial intelligence. As Founder and CEO of ThePause.AI since 2018, Susan pioneers AI's use to empower women through menopause. Her leadership in AI, coupled with co-founding a nine-figure company, positions her as an exemplary keynote speaker. Susan’s speeches, enriched by hands-on expertise, spark innovation and action in technology and AI. At ThePause.AI, she leverages AI for impactful solutions in women’s health, reflected in her role as a top female AI speaker. Susan unravels complex AI concepts into engaging stories for diverse audiences, championing AI’s role in enhancing lives.
    Resources and Links

    ThePause.AI website: https://thepause.ai/


    Susan Sly’s website: https://susansly.com/


    Connect with Susan Sly on LinkedIn: https://www.linkedin.com/in/susansly/




    BizMafia Website: https://www.bizmafia.net


    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia


    On Instagram: https://instagram.com/thebizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn https://www.linkedin.com/in/bryan-taylor-0429008/

  • In a world where the focus is shifting towards sustainability and responsible investing, a burning question arises: Is regenerative agriculture the future of sustainable investing?

    In this episode of the BizMafia podcast, we sit down with Pete Oberle, the co-founder and managing director of Trailhead Capital. Trailhead Capital is a mission-driven early stage venture capital firm dedicated to generating outstanding financial, societal, and ecological returns by supporting entrepreneurs who are building the regenerative future of food and agriculture. 

    Pete's tale is one of fervor and resolve. Hailing from a bulge bracket financial and private equity background, he found his true calling in venture capital, driven by a deep-seated ambition to enhance human well-being and confront the imminent challenges posed in the regenerative food and agriculture space. Pete generously shares his insights on the economic gains and technological strides that are propelling this sector forward.

    Don't pass up on this chance to broaden your horizons. Tune in, stay engaged, and let's embark on this journey together.
    What We Discuss

    [00:33] - Meet Pete Oberle

    [13:21] - Pete's transition from private equity to venture capital 

    [17:39] - Evaluating financial potential in the regenerative agriculture space

    [20:14] - Consumer sophistication and supply chain issues  

    [22:25] - Early-stage investing challenges  

    [23:35] - Filtering investment opportunities  

    [24:21] - Criteria for evaluating founders 

    [27:29] - Evaluating company progress  

    [29:33] - Strategic planning and involvement  

    [32:58] - Role of board members  

    [42:09] - Valuation and founder position  

    [45:13] - Early-stage VC in the capital stack  

    [45:26] - The capital needs of the space  

    [46:32] - Funding considerations and future plans  

    [50:41] - Personal and professional transitions  

    [54:11] - Mitigating risk in making career changes  


    Notable Quotes
    [48:35] - “We're trying to thread the needle between concessionary and market-driven returns, and ‘Big Ag’ versus regenerative purists. It's important that we're absolutely pursuing market-driven returns.” - Pete Oberle 

    [49:43] - “We try to be bridge builders, essential to the overall ecosystem. ‘Big Ag’ is not going anywhere, and they are trying to improve operations. They just need to be clearly educated and presented with profitable opportunities.” - Pete Oberle 

    [54:11] “What's holding so many of us back from making changes? It's fear that what we're doing may seem crazy or questionable, but with the resources out there, the risk of making a change is incredibly mitigated.” - Pete Oberle

    Our Guest
    Peter Oberle is a seasoned professional in venture capital and strategic leadership. Currently, he holds the role of Managing Partner at Trailhead Capital, spearheading investment strategies in Colorado. With a background in finance from the University of Pennsylvania and a BA from Dartmouth College, Peter brings a wealth of expertise to his board positions at FoodMaven and Clean Crop Technologies, driving innovation in sustainable solutions.

    Resources and Links
    Trailhead Capital Website: https://www.trailheadcap.com/


    Connect with Pete Oberle on LinkedIn: https://www.linkedin.com/in/pete-oberle-5593849a/



    BizMafia Website: https://www.bizmafia.net


    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia


    On Instagram: https://instagram.com/thebizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008/

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  • Picture this: you have two distinct companies, each with its own unique culture. Now, imagine the challenge of blending these diverse cultures into a seamless operation after a major acquisition, all in the pursuit of significant financial gains. How do you plan out your strategy?This episode of the BizMafia podcast has the answers. We are thrilled to feature Rob Wellner, a renowned strategic C-suite growth leader. We dive deep into Rob’s journey from the world of finance to becoming a driving force in business revenue growth. Rob lays it all out for us, emphasizing the kind of humility it takes to make such a transition and highlighted the pivotal role of talent in fueling business expansion, backed by compelling data. During our sit-down, Rob shares his approach to overcoming scaling challenges, including the repurposing of team members and the seamless integration of departments for unified success. We also explored go-to-market strategies, the nuanced decision-making around raising capital, and the intricate process of integrating cultures post-acquisition. Rob drives home the importance of patience and adaptability in executive strategy, the kind that gets businesses soaring.The wisdom we gather from heavyweights like Rob Wellner is pure gold. Whether you're an emerging startup leader or a seasoned executive, embracing humility, nurturing talent, and leveraging data for strategic decision-making are the bedrock principles that steer your empire toward victory.What We Discuss[00:00:15] Meet Rob Wellner[00:07:06] Managing risk and making the leap [00:11:41] Importance of people and talent in business growth [00:18:23] Hiring and building a team at different stages of company growth [00:21:21] Conversion metrics and revenue analysis [00:23:23] Challenges in scaling and decision making [00:27:16] Go-to-market strategy and team alignment [00:34:37] Capital investment and profitable growth [00:37:33] Integration challenges in acquisitions [00:43:59] The importance of developing a company culture [00:47:51] Human dynamics in deal-making [00:52:57] Leadership and dirty work [00:54:09] Scaling advice: PatienceNotable Quotes[00:23:23] - "Everyone makes mistakes; I've made a ton of mistakes." - Rob Wellner[00:35:41] - "If you're a profitable business and you've identified a reason to raise capital, like acquiring a business to improve your offering, those are great reasons to do it." - Rob Wellner[00:45:41] - “If you onboard an employee amazingly and quickly, those are their first experiences. They are going to be loyal to you, maybe to a fault of theirs at some point." - Rob Wellner[00:54:12] "I was impatient at times when I should have been more patient. Patience is something I will personally continue to hone in on myself." - Rob WellnerOur GuestRob Wellner is a strategic C-suite growth leader renowned for propelling high-growth technology firms to multibillion-dollar valuations. As a visionary with a values-driven approach, he specializes in crafting clear go-to-market strategies that drive scalability and maintain competitive advantages. He revamped sales strategies, doubling international growth annually and spearheading the global M&A product, contributing to a multimillion-dollar ARR increase. With a data-driven mindset, he solves complex problems, fosters global success, and leads diverse teams to achieve exceptional results.Resources and LinksConnect with Rob Wellner on LinkedIn: https://www.linkedin.com/in/robertwellnerjrcro/BizMafia Website: https://www.bizmafia.netFollow the BizMafia podcastOn YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXwOn LinkedIn: https://www.linkedin.com/company/bizmafiaOn Instagram: https://instagram.com/thebizmafiaConnect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-lindenConnect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008/

  • What does it mean to sell, not just a business, but its soul too? In the world of mergers and acquisitions, the decision to sell your business isn’t one to be taken lightly. It's more than just transferring ownership—it often involves letting go of a piece of your identity, your hard work, and your dreams. It's a decision that can't be made overnight.

    In this episode, we’re thrilled to feature Kirk Michie from Candor Advisors. Candor Advisors provides investment banking advisory services to successful founder-led businesses. Whether you're a seasoned business owner or just curious about the process, this episode is packed with insights that highlight the importance of strategy, expertise, and the right mindset in navigating the complex world of business exits.

    In our conversation, Kirk discusses the emotional and behavioral aspects of selling a business, emphasizing the importance of preparation, understanding buyer interests, and the role of advisors in protecting clients. We also cover the critical nature of the letter of intent in M&A deals and the necessity of the financial and legal advisors being in sync. The episode underscores the importance of a collaborative approach post-LOI, and how important it is for business sellers to be willing to walk away from unfavorable deals. 

    Tune in to learn how to make every strategic move count and secure a deal that honors your commitment to your life's work when selling your business.

    What We Discuss

    [00:00:15] - Meet Kirk Michie

    [00:03:02] - The origin and growth of Candor Advisors

    [00:04:00] - Guru, guide, and gladiator

    [00:13:00] - Behavioral elements in M&A transactions

    [00:23:27] - Importance of NDA and LOI

    [00:26:34] - Deceptive LOI practices

    [00:31:46] - Challenges of GroupThink in M&A deals

    [00:40:14] - Alignment of advisors and cost of doing business

    [00:44:42] - The challenges and intensity of building relationships in business development

    [00:56:22] - Authenticity and leading with what is unknown

    [01:00:49] - EBITDA University and the future


    Notable Quotes
    [00:14:01] - “Most great entrepreneurs have their identity and personality tied up in their business, so when a buyer questions them, the natural thing to do is react.” - Kirk Michie

    [00:28:41] - “I believe I have a fiduciary responsibility to my client to get them to the best outcome.” - Kirk Michie

    [00:58:37] - “I love entrepreneurs. I am either completely surprised or blown away by the idea that they looked at a problem that needed to get solved, or they saw something and thought they could do it better, and then built a company.” - Kirk Michie

    Our Guest
    Kirk Michie, Managing Partner of Candor Advisors, consults founder-led businesses on capital events and value enhancement. With over 30 years of experience, he's helped entrepreneurs achieve strategic planning, liquidity, and legacy objectives, raising and deploying capital. He’s advised founders and business sellers on more than billions of dollars of M&A and capital raise transactions. Kirk is a frequent speaker at industry events and has built platforms like AB Bernstein's Quarterly M&A Roundtable. His experience includes investment banking advisory services, mergers and acquisitions, corporate governance, capital raising, private equity, and succession planning. Kirk Michie is a Registered Representative of Finalis Securities LLC.

    Resources and Links
    Candor Advisors website: https://candor-advisors.com/


    Connect with Kirk Michie on LinkedIn:https://www.linkedin.com/in/kirkmichie/



    BizMafia Website: https://www.bizmafia.net


    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia


    On Instagram: https://instagram.com/thebizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008/

  • Welcome to another episode of the BizMafia podcast, and today, we dive into the entrepreneurial journey of David Riggs, founder of Pneuma Media and Pneuma Ventures. David's entrepreneurial journey is nothing short of impressive, and his insights into business, branding, and the changing role of salespeople are invaluable.

    David's story unfolds with awe-inspiring chapters, from launching his first company at the tender age of 16 to orchestrating the rise of a $3 million business empire. As we unravel the layers of his success, David generously shares insights that transcend the conventional realms of business discourse. In our candid conversation, he unveils the unconventional marketing tactics that propelled his ventures, emphasizing data analysis over mere aesthetics and championing the paramount importance of brand loyalty. His mantra of valuing creativity, learning from mistakes, and prioritizing action over overthinking resonates throughout, shaping a narrative that underscores the essence of entrepreneurship. 

    Whether it's achieving work-life balance, unveiling future business plans, or navigating the intricacies of client relationships, David's insights offer a compass for entrepreneurial success. Prepare to be inspired by a narrative that illuminates the power of entrepreneurship, where David Riggs stands as a testament to the extraordinary possibilities that unfold when passion meets strategic vision.

    What We Discuss

    [00:00:36] - Meet David Riggs

    [00:01:16] - David’s initial entrepreneurial bug

    [00:07:44] - Importance of understanding the numbers

    [00:09:00] - David’s personal journey and shift in focus

    [00:14:10] - The importance of mentorship and personal branding

    [00:30:54] - The importance of communication and a client-centric approach

    [00:45:19] - Remote work vs in-office debate

    [00:50:00] - The importance of sharing knowledge and experiences among businesses

    [00:57:37] - Creating a culture that encourages creativity and learning from mistakes

    [00:58:08] - The willingness to do it now vs overthinking

    [1:05:45] - The importance of separating work and personal life

    [1:09:12] - The future of Pneuma in the next 5-10 years

    [1:18:52] - David’s advice on inputs vs outputs in business


    Notable Quotes
    [00:18:49] - “Brand is essentially the easiest way to start owning real estate in everyone else's heads.” - David Riggs 

    [00:19:35] - “What's interesting to you or what's not interesting to you doesn't mean it's not going to be interesting to the market.” - David Riggs 

    [00:27:26] - “I've been a big believer in that the only way you get to quality is by doing the quantity.” - David Riggs

    Our Guest
    David Riggs is the visionary founder and driving force behind Pneuma Media, a dynamic website design, development, and SEO agency that has achieved remarkable success under his leadership. With an entrepreneurial spirit and a keen eye for innovation, David has propelled Pneuma Media from its humble beginnings to an impressive milestone, scaling the business from $0 to $2 million in revenue in less than two years. Recognizing the pivotal role content plays in digital visibility, Pneuma Media not only optimizes websites but also strategically leverages SEO content across diverse platforms to maximize impact.

    Resources and Links

    Pneuma Media website: https://www.pneumallc.co/


    Pneuma Ventures website: https://www.pneumaventures.co/



    Connect with David Riggs on LinkedIn: https://www.linkedin.com/in/dwilliamriggs/



    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Have you ever wondered what it takes to master the complexities of commercial banking and entrepreneurship?

    In this episode of The BizMafia Podcast, we have the pleasure of delving into the world of finance and business with Michael Wamsganz, the President and CEO of Citywide Banks, a division of HTLF Bank. Michael's profound insights and personal journey are invaluable for those intrigued by the nuances of banking and the entrepreneurial drive that propels business success.

    In our conversation, Michael sheds light on the essence of banking, emphasizing the significance of trust, character, and a deep understanding of both the business and the personal lives of potential borrowers. He also shares his perspective on what constitutes a profitable business and underscores the interconnectedness of personal lifestyle and business operations, a factor often overlooked but crucial for success. Additionally, he touches on his entrepreneurial venture in the wedding and wine industry, highlighting how disruptions like COVID-19 can create opportunities. Michael further explains a strategic partnership with an agricultural school, providing students with practical winemaking experience, and reflects on the lessons learned from his business growth, emphasizing the value of community engagement and partnerships.

    What We Discuss

    [00:00:51] Meet Michael Wamsganz

    [00:05:29] Balancing risk management and sales in banking

    [00:08:54] Michael on strategies for differentiation

    [00:11:25] Evaluating company financials and borrower character in lending

    [00:13:52] How to balance good and bad deals

    [00:19:48] Long-term relationship management with customers

    [00:28:37] Succession planning and transitioning businesses

    [00:37:14] Managing changes and curveballs in the industry

    [00:40:56] Michael’s entrepreneurial journey into wedding and wine venue business

    [00:51:55] The growth, transformation, and future industries of Colorado


    Notable Quotes

    [00:07:32] - "We're going to look at the character of the customer and build a trust factor. I think that goes both ways. I really appreciate when the customer looks at the organization, the bank, and looks at the strength and the stability." - Michael Wamsganz

    [00:20:14] - "It's really about building a true relationship. You know who your top customers are, and part of your role is to ensure that you're just staying in touch with them." - Michael Wamsganz

    [00:22:34] - "You just can't say we're going to have exceptional customer service; that's just table stakes. Everybody has to have that." - Michael Wamsganz

    [00:46:18] - "I think it really makes me a better banker as well because I walk in the shoes of an entrepreneur as a business owner." - Michael Wamsganz


    Our Guest
    Michael Wamsganz joined Citywide Banks, a division of HTLF Bank, as Director of Commercial Banking in April 2020. With a rich background in both Commercial and Consumer banking, he ascended to President and CEO in May 2021. Previously, Michael held leadership roles at Huntington National Bank, Bank of the West, U.S. Bank, and Citibank. He holds a B.S. in Business Management and Marketing from Southeast Missouri State University and is a graduate of the Pacific Coast Banking School. Actively contributing to his community, Michael serves on the boards of the Colorado Chamber of Commerce, Colorado Banker Association, Downtown Denver Partnership, and University of Colorado Customer Experience Advisory Board.

    Resources and Links

    Citywide Banks website: https://www.citywidebanks.com/


    Connect with Michael Wamsganz on LinkedIn: https://www.linkedin.com/in/michael-wamsganz-058b8b28/




    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • In life, we're often reminded that what goes around comes around. A small act of kindness can go a long way, and you never know where it might lead. Whether you're running a business or simply living your life, treating others with decency and respect is not only the right thing to do, but it can also lead to meaningful connections and lasting relationships.

    In this episode of the BizMafia Podcast, we bring you a story of resilience, kindness, and triumph in the face of adversity. Our guest is none other than Mark McIntosh: a former sportscaster, Sports Illustrated writer, and a true mafioso of the sports industry. Mark takes us through his incredible career, discussing the unpredictable nature of sportscasting, the importance of relationships in the industry, and how his background as an athlete influenced his approach to the job. He reveals his personal story of how a rare disease, amyloidosis, shaped his life's mission and the importance of community support in times of hardship.

    Mark's journey through the sports industry and his battle with amyloidosis offers a unique perspective on the parallels between sports, business, and overcoming life's challenges. So sit back, relax, and get ready to be inspired as we chat with the one and only Mark McIntosh.

    What We Discuss

    [01:10] Meet Mark McIntosh

    [13:18] Building relationships and overcoming adversity

    [19:52] Recruiting and relationship building in sports

    [23:07] The leadership qualities of coaches and CEOs

    [24:09] Running a business like a sports team

    [40:13] Jerry Rice's work ethic

    [45:34] Living with amyloidosis

    [49:11] Recovery and resilience


    Notable Quotes
    [17:20] “The way you treat one another just really, really can pay off, and that's true in business, that's true in life, right? What goes around comes around."- Mark McIntosh

    [46:45] - "When you realize you've got something inside of you that's trying to kill you, you get real serious about living." - Mark McIntosh

    [49:10] "You can share your spare, save a life, and leave a priceless legacy because you can live with one kidney." - Mark McIntosh

    Our Guest
    Mark McIntosh is a long-time Denver media personality, with an impressive track record as an award-winning sportscaster and show host for CBS4 and KUSA. He continues to work in the media, is the author of multiple inspirational books, and provides encouragement and consultation for national and local companies to help them reach and sustain peak performance. He also serves on the board of Rocky Mountain Human Services, SLAM Academy/Colorado, and devotes many hours to a variety of community causes in the Denver area and beyond. In addition, Mark consults with Rally4, a Denver-based company devoted to helping non-profits, faith-based organizations, and schools thrive by raising awareness, building a bigger following, and raising money.
    Resources and Links

    Connect with Mark McIntosh

    on LinkedIn: https://www.linkedin.com/in/markmcintosh/




    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia/




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • The world of online business has undergone a massive transformation over the years. From the early days of buying and selling on eBay to the present-day digital empires, there are now countless ways for business owners to thrive online.  

    In this episode, we are thrilled to share with you the incredible journey of a true entrepreneurial mastermind, Brian Evans, who founded BDE Ventures. In our conversation, Brian shares his journey from a teenage eBay seller to a successful business owner. Brian recounts his early realization that he could make money online, which led him to affiliate marketing and eventually to founding BDE Ventures. The company started in online advertising and now focuses on venture capital and advisory services in Web3, crypto, gaming, and blockchain. Brian also talks to us about how he delved into the world of cryptocurrency and takes us through the various use cases of cryptocurrencies and financial payments. Furthermore, Brian discusses his digital publication, Influencive, and his role on the TV show “The Next Crypto Gem.” 

    If you're looking to make it big in the digital world, this episode is a must-listen. 
    What We Discuss

    [00:01:25] Meet Brian Evans

    [00:02:49] Brian's first exposure to entrepreneurship

    [00:06:44] Genesis of BDE Ventures

    [00:09:34] How Brian used a reverse engineering technique

    [00:10:57] Transition to running a marketing and ad agency

    [00:13:15] Brian’s work with gaming and tech giants

    [00:18:48] Building influence and personal branding

    [00:25:32] Grant Cardone on being omnipresent in marketing

    [00:30:19] Understanding the process for content to go viral

    [00:33:01] Brian’s advice  for business owners in the digital marketing arena

    [00:39:36] Identifying and targeting specific personas based on the Product/Service

    [00:41:30] Dealing with audience burnout

    [00:44:53] Overcoming fear of public speaking

    [00:49:23] Brian’s transition into crypto and blockchain

    [00:53:35] Understanding decentralization and the financial world

    [00:54:18] The economic limitations of Bitcoin and Ethereum

    [00:55:45] The problem with internet ownership and centralization

    [00:57:50] Investment advice in cryptocurrency

    Notable Quotes
    [00:04:14] - “To me, it almost felt like I was a criminal because I was doing something that nobody else was doing, and it was making money.” - Brian Evans

    [00:19:05] - “I realized early on that there were so many ways to go against the grain, because there was this era of sales where you got to be the wolf of Wall Street.” - Brian Evans

    [00:23:40] “If you only focus on the people that are at sort of the top of the mountain, it's going to be limiting, and they're going to go on, and they're going to not be at the top of the mountain forever.” - Brian Evans
    Our Guest
    Brian Evans, a seasoned entrepreneur for 19 years, founded BDE Ventures, initially an online marketing firm that soared to the top 25 on the Inc 500 list. Today, BDE Ventures focuses on venture capital and advising Web3, crypto, gaming, and blockchain companies. Brian is also the brains behind "Influence," a digital publication for entrepreneurs with a massive 20 million global following. His sharp insights and strategies have been featured in Forbes, Rolling Stone, and Entrepreneur Magazine, reaching millions of readers. Brian extends his impact to television as a judge on "The Next Crypto Gem," contributing to the growth of the crypto sector.
    Resources and Links
    BDE Ventures website: https://bde.ventures/
    Influencieve website: https://www.influencive.com/

    Connect with Brian Evans on LinkedIn: https://www.briandevans.com/

    Follow the BizMafia podcast
    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw
    On LinkedIn: https://www.linkedin.com/company/bizmafia

    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden
    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Solar power is like a superhero in the ever-changing world of energy where being eco-friendly is of utmost importance. In this episode of the BizMafia podcast, we have an inspiring conversation with Scott Mueller, the co-founder of SolarLeadFactory and a pioneer in the solar energy industry. 

    Scott's journey in the solar industry is nothing short of inspiring. Scott's interest in solar energy was sparked during his junior year abroad in Spain. After graduating from UC Davis, where he was involved in green building and sustainability initiatives, he dove headfirst into the industry. He played a significant role in the Million Solar Roofs initiative in California, which was a turning point for the modern solar market in the state.

    In our conversation, Scott shares his journey into the solar energy industry, his experiences in Germany and California, and his unique combination of skills and experiences that led to his success. He talks about the genesis of SolarLeadFactory, the challenges they faced, the journey of selling their business, and the satisfaction of seeing hard work pay off. He shares their experience of transitioning to work for the acquiring company, Enphase Energy, and the lifestyle adjustments that came with it. 

    What We Discuss

    [00:00:42] - Meet Scott Mueller

    [00:01:21] - Scott’s history of being involved in solar energy

    [00:03:40] - Arnold Schwarzenegger and the Million Solar Roofs Initiative

    [00:07:15] - Transitioning from policy to business in Germany

    [00:21:48] - The risk management mindset

    [00:22:59] - Starting the business

    [00:24:01] - Scaling up and overcoming challenges

    [00:33:05] - The growth expedition

    [00:44:43] - Balancing growth and customer care

    [00:47:01] - Simplifying and staying focused

    [00:52:03] - The process of selling the business

    [00:57:54] - Celebration, acquisition, and making sense of it all


    Notable Quotes
    [00:03:19] “Life is fragile, life is delicate, and life is not permanent. Do what you want to do.” - Scott Mueller

     [00:25:50] “I always looked at it and go like, ‘Alright, this is about risk management. It's about controlling and minimizing the risk that you're taking and taking asymmetric bets.’” - Scott Mueller 

    [00:25:02] “We're experimenting. We're trying different business models. We're balancing kind of this lifestyle element with trying to get it right.” -Scott Mueller

    [00:48:51] “Don't try to be everything for everyone. Be very clear. Don't try to serve people you can't serve. Stay really, really focused on what you're trying to do.” - Scott Mueller

    Our Guest
    Scott Mueller, a dynamic solar professional with over a decade of expertise, has been a driving force in the solar industry. From witnessing the implementation of a solar executive order in Sacramento to shaping solar policy in Germany and Spain, Scott's global experience underscores his commitment to sustainable energy solutions. In the USA, he played a key role in expanding pvXchange and contributing to CivicSolar's prominence. Now, Scott sets his sights on a groundbreaking venture - spearheading a widespread solar revolution in the United States. His visionary leadership and industry acumen position him as a catalyst for change in the evolving landscape of renewable energy.

    Resources and Links

    Sign up for Enphase Leads Program: https://start.enphase.com/leads-program-signup/


    Scott Mueller on LinkedIn: https://www.linkedin.com/in/scottgmueller/




    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • In a world where the corporate ladder is often seen as the ultimate ascent to success, there exists a growing tribe of individuals who are daring to step off that well-trodden path. Quitting a stable and predictable corporate job to embrace the uncertainties of entrepreneurship is not merely a career shift; it's a bold leap into the unknown, driven by the desire for autonomy, passion, and the pursuit of one's dreams.

    We are thrilled to feature Amanda Hofman, the co-founder and CEO of Go To Market Studio, who takes us on a captivating journey through her entrepreneurial ventures. From her experiences running Urban Girl Squad to founding Go To Market Studio, Amanda delves into the significance of print-on-demand technology and the pivotal role of thoughtful merchandise in the business landscape. She shares lessons learned about business partnerships and highlights the growth of her team, attributing a crucial role to virtual assistants. Our conversation spans the evolving business landscape, underscoring the impact of social media, particularly Instagram, on modern marketing strategies.

    Beyond the professional realm, Amanda underscores the importance of balance, drawing attention to the role of fitness and personal growth. She shares her own transformative journey of prioritizing self-care and the positive impact it has had on her professional life, imparting valuable advice for individuals embarking on their careers, rounding off an enriching and multifaceted conversation.

    What We Discuss

    [00:00:37] - Meet Amanda Hoffman

    [00:01:37] - Amanda’s journey to starting Go To Market

    [00:02:34] - Starting Urban Girl Squad

    [00:10:31] - Merchandise pain points and their solutions

    [00:11:38] - The psychology of ‘swag’

    [00:21:22] - Identifying a good business partner

    [00:25:16] - The role of confidence and urgency in decision-making

    [00:30:22] - The growth stage and task delegation

    [00:31:04] - Finding work-life balance and freeing up time

    [00:41:32] - The importance of finding your voice

    [00:48:31] - The role of networking groups and social media in marketing

    [00:50:46] - Amanda’s true differentiation from her competitors

    [00:52:04] -The future of the industry in the next five years

    [00:53:53] - How Amanda finds work-life balance

    [00:56:13] - Amanda’s advice to those starting their careers

    Notable Quotes

    [00:01:55] “I felt like I was wearing an itchy sweater all day long in my corporate jobs, tremendously unfulfilled. It took years of experimenting before realizing that having my own business was really the right thing for me.” - Amanda Hofman

    [00:13:33] “Your merchandise should reflect your message, it should reflect your brand. It's not just a logo.” - Amanda Hofman

    [00:28:13] "I love being an entrepreneur, not for a big exit, but for the joy of doing the work. I want to build a strong reputation, solid relationships, and enjoy the journey." -Amanda Hofman


    Our Guest
    Amanda Hofman, Co-Founder and CEO of Go To Market Studio, has been reshaping the branded merchandise landscape since 2019. With over five years in business development consulting, she seamlessly integrates custom print-on-demand merchandise shops for businesses, utilizing branded swag as a potent marketing tool. Committed to flexibility, sustainability, and excitement in the industry, Amanda oversees the entire process from design ideation to website integration, allowing clients to focus on business growth.

    Resources and Links
    Go To Market Studio website: https://gotomarket.studio/


    Connect with Amanda Hofman on LinkedIn: https://www.linkedin.com/in/amandagoldfinehofman/



    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Step into the real-life world of entrepreneurship, where success isn't handed to you on a silver platter, but earned through the gritty embrace of challenges – pivotal stepping stones for learning, growth, and ultimate triumph. The time has come to unleash your complete entrepreneurial potential.

    In this riveting sit-down, we're joined by the serial entrepreneur and business maestro, Ernie Graham. A luminary in the real estate fintech industry, Ernie has established himself as a valuable mentor for fellow entrepreneurs. Spanning from his early corporate days to his venture into entrepreneurship, Ernie has confronted and triumphed over various challenges along the way. Driven by a passion for real estate sales and technology, he utilized his expertise to establish his most notable venture, Homebot – a revolutionary client engagement platform developed to empower individuals in wealth building through homeownership. Ernie pulls back the curtain on the genesis of Homebot, the competitive landscape of scaling a technology business, and the vital role of customer feedback in the entrepreneurial journey.

    Get ready for an episode that echoes the incredible path of those who dared to defy, as Ernie Graham unveils his entrepreneurial saga and shares the unwritten laws that govern his empire.

    What We Discuss

    [00:00:26] - Meet Ernie Graham

    [00:15:38] - Ernie’s entrepreneurial philosophy on knowing when it’s time to walk away and shift gears

    [00:22:22] - The inception of Homebot

    [00:27:01] - The importance of not letting setbacks stop you from living your life

    [00:35:17] - Ernie’s mentorship journey and his driving forces

    [00:37:38] - A closer look into Homebot and its emphasis on human connection

    [00:58:02] - The power of understanding customer needs and harnessing feedback

    [01:02:23] - The crucial role of timing and mindset in entrepreneurship

    [01:17:19] - Bouncing back from business failures and pandemic-induced obstacles

    [01:27:11] - How a great business partner relationship can pave the way for success

    [01:42:10] - Ernie’s transition out of the CEO role and what lies ahead


    Notable Quotes

    [00:21:55] - “One of the most powerful things that I've done as an entrepreneur is know when to say no.” - Ernie Graham 

    [00:45:20] - “The struggle of scaling a company is to keep your eye on that prize because the scale of the company causes you to have to put money and energy into other things, to come back to that thing.” - Ernie Graham 

    [01:14:43] - “You’ve got to be honest with yourself to know what your individual worth is.” - Ernie Graham 


    Our Guest
    Ernie Graham’s entrepreneurial journey is nothing short of remarkable. His academic background includes a Bachelor's degree in Computer Science from the University of Kentucky and a Master of Business Administration from the University of Tulsa. What sets Ernie's career apart is his divergence from familial roots in engineering to enter the fiercely competitive domain of sales in Silicon Valley. In 2010, he founded Social BIOS, where he served as Chairman, and in 2015, he co-founded Homebot, which was sold to private equity firm Alpine Partners in 2021. Through these experiences, Ernie solidified his standing as a major influencer in the real estate fintech sector.

    Resources and Links

    Homebot website: https://homebot.ai/


    Sign up for a demo: https://homebot.ai/demo



    Connect with Ernie Graham on LinkedIn: https://www.linkedin.com/in/erniegraham 


    BizMafia Website: https://www.bizmafia.net


    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia


    On Instagram: https://instagram.com/thebizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Picture this: A passionate entrepreneur embarks on a quest to turn a brilliant concept into a thriving enterprise. The initial stages brim with excitement and promise, as dreams begin to materialize into tangible successes. However, as the voyage unfolds, unforeseen trials surface, challenging the resilience of the visionary steering the ship.

    In this episode of the BizMafia podcast, we sit down with Paula Mosteller, the former co-founder of PetExec, a software platform for pet care service providers. From the inception of a groundbreaking idea to the eventual sale of PetExec to Mars Petcare, Paula's insights resonate with the highs and lows that accompany building and relinquishing a business. We've delved into the strategic intricacies of customer service, pricing, and marketing, alongside the emotional landscape of being a business owner. 

    Paula’s experiences serve as a powerful reminder that every twist in the entrepreneurial journey is an opportunity to learn, adapt, and ultimately thrive. It offers a wealth of wisdom for aspiring entrepreneurs, covering everything from navigating building a business from the ground up all the way to the meticulous process of a sale event to a large corporation. If you're an aspiring entrepreneur or simply fascinated by the behind-the-scenes of building and selling a business, this episode is a must-listen. 

    What We Discuss

    [00:00:35] - Meet Paula Mosteller

    [00:01:12] - The business journey of PetExec

    [00:12:12] - Unpacking the marriage analogy

    [00:23:13] - The high-level sales strategy

    [00:37:26] - Utilizing customers as “soundboards”

    [00:47:44] - Why accepting money means working for the investor

    [00:48:09] - The importance of having a great lawyer for your business

    [00:49:12] - Scaling an organization and hiring the first employee

    [00:59:57] - The ideal mindset of a business owner

    [01:07:44] - The process of selling the business

    [01:13:37] - The importance of advocating for oneself

    [01:20:13] - The value of having a rockstar legal and financial team

    [01:23:21] - Understanding the financial aspects of selling a business

    [01:24:22] - The due diligence process and proving business practices

    [01:41:58] - Paula's advice to new entrepreneurs experiencing doubts


    Notable Quotes

    [00:10:32] “Trust in a partner is extremely important. I always knew I could trust him and he always knew he could trust me.” - Paula Mosteller

    [00:12:39] “We felt such a family connection with our community. These are the people who entrusted us because it's running their entire business. This is their livelihood. For us this is very important. They rely on us and they need us to give our very best to them, so it wasn't something we took lightly ever.” - Paula Mosteller

    [00:42:25] “If you're doing the right thing, the numbers are going to happen.” - Paula Mosteller

    [00:57:29] “Treat your employees like you would family, because they're doing a lot of hard work for you.”- Paula Mosteller


    Our Guest
    Paula Mosteller, a distinguished entrepreneur and former co-founder of PetExec, stands as a trailblazer in the realm of technology-driven pet care services in the United States. Paula spearheaded the scaling and successful sale of PetExec to Mars Petcare. PetExec is a cutting-edge web-based software platform tailored for pet care service providers. 

    Resources and Links

    PetExec website: https://www.petexec.net/


    Connect with Paula Mosteller on LinkedIn: https://www.linkedin.com/in/paula-mosteller-36390711/




    BizMafia Website: https://www.bizmafia.net


    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia


    On Instagram: https://instagram.com/thebizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • In the realm of private equity, triumph isn't just about raking in cash—it's a calculated tango of plotting, alliances, and an unwavering focus on clientele. Enter Jay, a seasoned capo in the private equity underworld, whose saga unfolds as a crucial roadmap for both entrepreneurs and investors.

    Jay Coughlon, the co-founder of Fruition Partners, a private equity firm based in Denver, Colorado, joins the BizMafia family in this episode. Often hailed as a "middle market don" in the private equity circuit, Jay boasts a legacy of over two decades, marked by orchestrating more than 50 private equity deals through Fruition Partners alone.

    In our conversation with Jay, we discussed his career journey, how his private equity firm decides to invest (or not), how it operates, and the crucial role of strategic planning for entrepreneurs before and after they accept private equity investment. From his days in the ranks of Bank of America, to his tenure with PE titan KRG Capital, and his co-founding of middle-market PE investor Fruition Partners, Jay unfolds a narrative rich in calculated moves. Jay emphasized the importance of building a strong leadership team and warned about the inevitable discomfort and disruptions that come with business growth. 

    Jay's revelations spotlighted the intricacies of the private equity underworld, emphasizing the indispensability of improving scale and the role of a trusted confidant in enhancing the efficiency of operations. His seasoned counsel unveils the intricacies of what creates private equity success, exposing the fine art of blending strategic acumen, unbreakable alliances, and a commitment to customer value—just as Jay's saga illuminates.

    What We Discuss

    [00:00:42] - Meet Jay Coughlon

    [00:03:19] - Jay on starting Fruition Partners

    [00:09:39] - Typical deal characteristics

    [00:09:48] - Consolidation opportunities in fragmented industries

    [00:10:41] - Real-world example of fragmentation

    [00:19:19] - The uncomfortable process of change

    [00:22:19] - The impact of private equity on business growth

    [00:31:40] - Cash flow and financial metrics in private equity

    [00:39:12] - The importance of employee and customer satisfaction

    [00:46:07] - Trust issues with private equity firms

    [00:47:39] - Different components of a private equity deal

    [00:48:51] - The importance of considering long-term happiness and satisfaction

    [00:56:24] - What to look for in an ideal private equity partner


    Notable Quotes

    [00:24:44] “A good entrepreneur can change things so fast inside of a company that the macro environment is much, much less of a factor.” - Jay Coughlon

    [00:48:51] “It's about that drive, it's about growing something, it's about building something, it's about being satisfied when you go to the office every day.” - Jay Coughlon


    Our Guest
    Jay Coughlon, co-founder and managing partner at Fruition Partners, boasts 23+ years in private equity and platform leadership. A former co-founder of Lariat Partners, he played a pivotal role since its 2013 inception. Before that, Jay served as a managing director at KRG Capital, managing over $3 billion in capital. He initiated his career at Bank of America Securities, specializing in middle-market Financial Sponsor Leveraged Finance. A Marquette University graduate in accounting and international business, Jay is recognized for his extensive experience and expertise in navigating the complexities of private equity investing.

    Resources and Links
    Fruition Partners Website: https://fruitionpe.com/



    BizMafia Website: https://www.bizmafia.net


    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia


    On Instagram: https://instagram.com/thebizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Today's episode delves into the story of Janie Burkett, who is behind the success of Texas' Biscuit Bar franchise. The episode covers her journey from the beginning of a savory concept during her pregnancy to overcoming the challenges and achieving triumphant expansion. She talks about the difficulties of starting a restaurant business with no prior experience, balancing motherhood with entrepreneurial ambitions, and her passion for business ethics.

    Janie reveals the unique aspects of her culinary domain, where technology meets swift, casual service, and how team alignment with core company principles plays a pivotal role in its success. The discussion extends to balancing professional pursuits with the sanctity of home life and setting boundaries between the family domain and the empire's dominion. 

    Get ready for an episode full of wisdom and gripping tales from Janie's fascinating journey.

    What We Discuss

    [00:00:26] - Meet Janie Burkett

    [00:00:38] - Janie’s story behind starting Biscuit Bar

    [00:05:07] - The advantages of having a business background

    [00:08:07] - Importance of discipline in entrepreneurship

    [00:10:49] - Passion vs product

    [00:20:25] - Creating the perfect biscuit recipe

    [00:22:13] - Quality control and feedback

    [00:29:39] - “High tech” and “high touch”

    [00:37:08] - How working with your significant other is a complementary skill

    [00:49:06] - Navigating the due diligence process

    [00:54:02] - Importance of maintaining good relationships with investors

    [00:57:09] - Negotiating deal terms and protecting the business

    [01:03:27] - Impact of COVID-19 on fundraising efforts

    [01:07:42] - Importance of having a strong management team

    [01:10:56] - Role of culture in attracting investors

    [01:14:09] - Different factors that can impact fundraising

    [01:31:16] - The future of Biscuit Bar


    Notable Quotes

    [00:13:42] “Successful people are willing to do what unsuccessful people are not willing to do.” - Janie Burkett

    [00:52:19] “I think it’s really important to know, going in, what are the biggest deal points that you must achieve; and then know what you're willing to compromise on.” - Janie Burkett


    Our Guest
    Janie Burkett, together with her husband Jake, founded The Biscuit Bar after turning tragedy into triumph. The Burkett family found solace in food, particularly biscuits, after experiencing a tragedy. On New Year's Eve in 2016, Janie and her brother spent time together creating biscuit sandwiches in their home kitchen, which sparked a newfound passion. Eventually, the concept evolved into brick-and-mortar establishments, with the first location opening in Plano in 2018. Since then, the business has expanded to six locations, including Deep Ellum, Coppell, North Arlington, Fort Worth's Stockyards, and Abilene, with plans for further growth.

    Resources and Links
    Biscuit Bar website: https://www.thebiscuit.bar/


    Connect with Janie Burkett on LinkedIn: https://www.linkedin.com/in/janie-burkett-a1081726/



    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia/




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Have you ever gazed at the night sky and wondered what it takes to reach for the stars? To transcend the bounds of our terrestrial home and venture into the cosmic unknown? Stanley Kennedy Jr. did just that, and his remarkable journey from a wide-eyed dreamer to an aerospace titan is a testament to the boundless potential of human ambition and ingenuity.

    In this episode, Stanley Kennedy Jr., a veteran in the aerospace industry, shares his journey from being inspired by the Apollo 16 lunar launch as a child to founding Oakman Aerospace. He discusses the importance of teamwork, customer feedback, and financial prudence in running a successful business. He also shares his experience selling Oakman Aerospace to Red Wire, highlighting the importance of finding a middle ground in negotiations. The episode concludes with a personal anecdote about the company logo, which Stanley has tattooed on his arm.

    Stanley's journey is a testament to the power of passion, perseverance, and partnership. I hope his story inspires you as much as it inspired us. Tune in to the full episode here to hear more about Stanley's incredible journey in the aerospace industry.

    What We Discuss

    [00:00:26] - Meet Stanley Kennedy

    [00:02:16] - Journey to Oakman Aerospace

    [00:04:04] - Partnership and founding Oakman Aerospace

    [00:11:36] - The importance of customer acquisition

    [00:13:46] - The value of preparedness and experience in entrepreneurship

    [00:15:57] - The significance of customer feedback and communication

    [00:25:51] - Hiring strategies and team dynamics

    [00:33:57] - The dark days and financial resilience

    [00:37:06] - The cause of the downward spike

    [00:38:45] -Transition to software and recurring revenue

    [00:46:21] - Reasonable negotiations and good buyer-seller relationship

    [00:52:07] - The future of commercial space exploration

    [00:54:52] - Resilience and bouncing back from failure

    [01:00:29] - The importance of mentors and support structures


    Notable Quotes
    [00:12:39] - “I think it's always better to be lucky than smart. I think preparedness brings you luck, and puts you in a position for luck. I truly believe that if you really work hard and you take good care of people, in the end, things will come your way.” - Stanley 

    [00:23:50] - “You have to understand everybody in your organization as well as everybody that is either providing the stakeholders, the suppliers, the customers, and all of those things. And so, again, I really believe you have to make sure you're communicating to the way that they're hearing you, not the way you think you're talking to them. That's really thoughtful.” - Stanley

    [00:37:24] - “You can have some ebb and flow in those lines that don't necessarily mortally wound the overall endeavor.” - Stanley

    Our Guest
    Stanley O. Kennedy, Jr. is a part-time Aerospace Consultant at OTMV Texas and the Chief BBQ Master at the O&K Ranch in Llano, TX. With 36 years of hands-on experience in Aerospace Engineering, he has contributed to heavy-lift launch vehicles, spacecraft programs, and ground systems for government and commercial clients. Stanley holds a B.S. in Aerospace Engineering from California State Polytechnic University and an M.S. in Engineering Management from the University of Colorado. He is an active member of AIAA, the AIAA/SmallSat Frank J. Redd Student Competition Technical Chairman, and has served on the U.S. Commerce Department's Industry Trade Advisory Council on Aerospace.

    Resources and Links
    Connect with Stanley Kennedy on LinkedIn: https://www.linkedin.com/in/stanley-kennedy-913682a4/



    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Ever considered shifting gears from being the messenger to becoming the mastermind behind a thriving business? Imagine the transition from narrating news stories on TV to assuming the role of the ultimate decision-maker, the boss steering an entire company. It's akin to mastering a new language—a departure from merely discussing the news to orchestrating significant decisions, leading a team, and ensuring the overall success of the business. Now, you're not just speaking the language of news; you're delving into the intricacies of profit generation, market dynamics, and the orchestration of a company's operations.

    Join us in this episode as Christine unveils her career metamorphosis, tracing her journey from the newsroom at ABC to her current leadership role at BuyQ. She provides insights into her transition into the business realm, drawing from her experiences at the Colorado Children's Campaign and Inspirato. She also candidly shares the challenges of navigating the digital marketing landscape, emphasizes the critical role of relationship maintenance in the business arena, and sheds light on the founding of BuyQ alongside her husband. It's a narrative that transcends speaking into a microphone to embracing the multifaceted realm of financial stewardship, interpersonal dynamics, and the pursuit of business prosperity.

    What We Discuss

    [00:02:15] - The beginning of Christine's career

    [00:13:33] - The decision to acquire the business unit

    [00:21:25] - Digital marketing challenges

    [00:26:35] - Group purchasing for charter schools

    [00:30:13] - The vendor-school relationship

    [00:34:54] - Challenges with data management

    [00:40:13] - The challenges of competing with larger group purchasing organizations

    [00:42:54] - The importance of relationships in scaling the business

    [00:46:43] - The process of finding a partner

    [00:50:01] - The importance of vulnerability and finding the right partner

    [00:51:55] - Strategic planning and its evolution

    [00:55:33] - Advice for entrepreneurs and the importance of reaching out



    Notable Quotes 
    [00:17:03] - “I can't imagine doing this alone. Partnership is so important. I think it's more common than people realize, maybe just not in our more modern work culture.” - Christine Rafanelli

    [00:28:17] - “The charter schools deserve access to great products at good affordable prices, but also, we wanted vendors to be paying attention to these schools, and they needed a partner in that space.” - Christine Rafanelli

    [00:32:09] - “We are driven by what's in the best interest of the schools we serve, remembering that these are kids who are ultimately being impacted by what we offer.” - Christine Rafanelli

    Our Guest
    Christine Rafanelli, the co-founder and current CEO of BuyQ, has been at the helm of the company's growth journey since 2015, initially serving as the Chief Marketing Officer. Under her dynamic leadership, BuyQ has achieved an impressive $85 million in purchasing power and has become a trusted partner for over 4,000 schools nationwide. With a career spanning over 20 years and a wealth of diverse experience, Christine's visionary approach and strategic acumen have propelled BuyQ to new heights, seamlessly taking the reins from Marco Rafanelli and steering the company toward continued success.

    Resources and Links
    BuyQ website: https://buyq.org/


    Connect with Christine on LinkedIn: https://www.linkedin.com/in/christine-rafanelli-050bb74/



    Follow the BizMafia podcast

    On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw


    On LinkedIn: https://www.linkedin.com/company/bizmafia




    Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden


    Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008

  • Have you ever dreamed of becoming your own boss, charting your course in the business world, and reaping the rewards of your hard work? What if I told you there was a way to embark on this entrepreneurial adventure with a roadmap already in hand, a proven formula for success, and a network of support at your disposal?

    John Hewitt, founder of Jackson Hewitt and Liberty Tax Service, shares his entrepreneurial journey and insights into franchising. John discusses the importance of listening to franchisees and customers, the challenges of dealing with investors, and the role of loyalty and culture in business success. He also talks about his latest venture, Loyalty Brands, which operates in multiple industries and emphasizes brand loyalty. We also highlight John's commitment to his franchisees and customers and the importance of having an ownership mentality in business.

    Are you ready to uncover the secrets of entrepreneurship? Let’s dive right in!

    What We Discuss

    [00:00:15] - Meet John Hewitt

    [00:01:23] - The entrepreneurial bug bites

    [00:04:40] - The decision tree software

    [00:11:57] - The challenges of transitioning people and managing income in business growth

    [00:13:14] - Franchising vs. becoming a huge institution

    [00:16:38] - Importance of following the franchise system

    [00:22:58] - The importance of listening to franchisees

    [00:24:07] - The winning strategy of market by market approach

    [00:27:07] - Cautionary advice on venture capital and private equity

    [00:34:29] - The challenges of being a public company

    [00:40:19] - The importance of culture and loyalty in business

    [00:46:32] - The formation of Loyalty Brands

    [00:47:18] - The guerrilla marketing strategy

    [00:49:18] - Cross-marketing challenges and missed opportunities

    [00:52:49] - The importance of differentiation in marketing

    [00:58:30] - The evolution of marketing and the future of the industry

    [01:03:04] - John’s habits and routines that help him stay focused

    [01:03:49] - John’s last piece of advice to aspiring entrepreneurs


    Notable Quotes
    [00:12:22] - “You can't have too much income without structure or you don't offer great service, and you can't have too much structure without income or you go bankrupt.” - John Hewitt

    [00:52:01] - “You have to differentiate. If David had gone on to the field against Goliath, and he had the same sword and shield and armor as Goliath, there wouldn't be a David and Goliath story.” - John Hewitt

    [01:04:03] - “I think whatever you do, you have to have fun. Life is too short. Find something you love to do, and then you're never working.” - John Hewitt

    Our Guest
    John T. Hewitt, a distinguished American entrepreneur, founded Jackson Hewitt, Liberty Tax Service, and Loyalty Brands, managing 10,000 tax and business service franchises in the USA and Canada. An industry pioneer, he shaped tax preparation software standards. Liberty Tax Service swiftly expanded under his leadership, reaching over 4,000 North American offices by 2012. John left in 2018 to establish Loyalty Brands, a thriving franchise group, encompassing nine brands in four years. This diverse portfolio focuses on customer loyalty, repeat business, and financial stability, recognized in Entrepreneur Magazine's top 500 franchise opportunities in January 2021. Loyalty Brands champions business and community support, perpetually striving for upward success.

    Resources and Links

    Jackson Hewitt website: https://www.jacksonhewitt.com/


    Liberty Tax Service website: https://www.libertytax.com/


    Loyalty Brands website: https://loyaltybrands.com



    Connect with John on LinkedIn: https://www.linkedin.com/in/john-t-hewitt-9917b7149/



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