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Sure you think about it: striking out on your own, building an agency that you want to work in as a creative, and shaping a vibrant and healthy work culture that is defined by purpose. But what does it take and what are the challenges? The rewards? Our guests today did just that after spending successful careers at some of the top agencies in the business. And they are building their agency…. from a boat in Brooklyn, NY.
João Coutinho and Marco Pupo have launched Atlantic-New York: a new, creative-lead agency working with brands like Prime Video and Yahoo. They have accomplished so much in their short tenure at the helm and they came to share their journey with us.
We discuss:
The evolution of their partnership and their international careers
Their genesis story of how they made the leap to start their own shop
The new agency- client relationship and pitch process they are working with
The future of the agency model and the challenges of entrepreneurship -
How can meaningful inclusion make a measurable difference and create lasting importance? In media and technology this is as important as ever and driving economic inclusion for creators is the key to real success for the industry. The move to conducting business equitably is a progessive cycle and generates continuous re-investment in underrepresented communities.
This is exactly the life and work that Travis Montaque, CEO and founder of Holler and Group Black, is leading. He grew Group Black, a media collective,from 8 to over 200 companies in the first year alone. He lays out the how and why for us on the show this week.
We discuss:
Black entrepreneurship: why creators are key to successful inclusion and where investors should be putting their dollars
Being truly inclusive is just smart: what do the recent blockbusters in media- Encanto, Squid Games, Black Panther- tell us about economic success?
How companies can meaningfully invest in inclusion and diversity that also spurs more wealth for communities- access, opportunities and infrastructure -
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With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up.
Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.
We discuss:
List shopping or chore shopping vs. an online discovery experience
Retail storytelling and the shop early model
Shifts in E-commerce advertising and marketing -
Does every company now need an NFT product strategy?
Anyone want a bite of the world’s first NFP, “non-fungible pizza?” What about a trip to pick up a few things in the Wendyverse? Are these branded spaces on the metaverse brilliantly raising brand profiles? Or is it just a virtual reality game that will fade like most marketing stunts?
Only time will tell, but luckily we get into some predictions and more with MacKenzie Green, Vice President, Social Media at Clique Brands. She is back for her second turn on our podcast to share what she has been up to since we last had her on the show.
We discuss:
The metaverse- who is getting in on the game?
Fashion, luxury retail and NFTs
Blending Web3 with the real world and the next phase of community building -
A good agency tells a client's story, but a GREAT agency learns to tell its own.
This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies.
We discuss:
Storytelling: What do we mean and when do we overuse it?
PR isn’t something you do at the end of the process. How can PR become baked into a product or brand?
How to be famous in 6 easy steps…really. -
Boutique creative agencies have a distinct advantage in giving their clients cutting-edge, innovative, and top tier campaigns.
Join us as we chat with Raul Mandru, Founder of RXM Creative, and hear the backstories on some of their most fascinating campaigns and brand work.
In the world of RXM, creatives come together organically and with purpose to craft compelling, memorable work where PR-factor is already built in the strategy and the idea.
We discuss:
What you get from a boutique agency vs. the big guys
How studying the product, the founders, and the history of a brand helps create great work
The metaverse and NFTs as good experimentation for artists and the arts -
The line between fine art, branding, and the commercial world has never been the same since the Pop Art movement of the 1970’s. In this episode, we’re delving deep into how art and consumerism intersect with Kristin Simmons, a fine artist with a background in creative advertising.
Kristin embarked on her career on the agency-side while always maintaining her artist sensibility. Now she is a full-time artist and fresh off her provocative and expansive exhibit “Obsessions and Confessions” on the 7th floor of Berdof Goodman’s in New York City.
She spoke with us about society’s obsession with consumerism and how that has influenced the social satire she engages in through her work. We also discussed the NFT space, Web3’s impact on art and marketing, and Kristin’s new NFT Project.
Join us as we dive into:
The exciting intersection of fine art and commerce
Pop influence and creating art that is provocative and thoughtful
How the nascent NFT space is surprisingly welcoming for women
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Today’s top creative directors need an arsenal of unusual skills.
In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have the luxury of a huge budget.
In this episode, we’re delighted to chat with Martín Rossetti, the Senior Creative Director at Wish, who began his incredibly fun and illustrious career in the film industry.
He worked behind the scenes on Michael Moore and ESPN documentaries, was attacked by a cheetah in Africa, found himself at the Cannes Film Festival, and now helms Wish’s revolutionary and massively effective creative department.
Join us as we dive into:
The importance of storytelling, from filmmaking to brand trailblazing
Martín’s madly ambitious and wildly successful 2018 World Cup marketing campaign
How Wish leverages their data and in-house presence to create super agile performance marketing content that customers love
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
From the printing press to radio to the internet, massive rewards await the first to figure out how to leverage exciting new technologies to engage an audience.
So, it stands to reason that savvy brands and creators are scrambling to gain a foothold in today’s burgeoning Web 3.0 gold rush.
But before you start frantically producing NFTs, you need to ask:
Am I making this content for the sake of making it — or is it delivering real value to my audience?
An expert in finding that value, today’s guest, Matt Cimaglia, CEO and co- founder of Alteon, has built a career capitalizing on emerging technologies. In this episode, he draws on his expertise to demystify the world of Web 3.0.
Join us as we discuss:
How Matt has identified and capitalized on emerging tech trends throughout his career
How Web 3.0 and NFTs are giving creators more control over their content
How to get started with NFTs
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
The Wild West of marketing could be back.
Does this mean an end to TikTok influencers and a new horizon of growth marketing strategies?
Today, I spoke with Angelo Sasso, SVP, Customer Engagement at Tidal, about his journey in growth marketing and the future of the profession.
Join us as we discuss:
The marketing advice Angelo lives by
Why growth marketing is successful and insights into its future
Common pitfalls growth teams fall into
Resources:
Creative Automation for Dynamic Product Ads
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
In advertising, image is everything.
Yet in a world quickly getting onboard with DEI, only 0.1% of agencies are founded by women.
Today, I had the opportunity to speak with Madonna Badger , Chief Creative Officer and Founder at Badger Agency, about her journey in changing advertising by recognizing shortcomings in DEI and reshaping conversations around unconscious bias.
Join us as we discuss:
Madonna’s journey through the advertising industry
Navigating conversations on diversity in casting and hiring
Why brands are starting to see the value of DEI in their advertising
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
In the last few years, performance marketing creative has exploded in popularity.
Yet for many organizations, there are still plenty of misconceptions about how to best incorporate and integrate it to the larger marketing strategy.
To help demystify performance marketing, today I’m speaking with Sharon Romang, VP, Creative at Headlight, who has a vast wealth of experience in the space.
Join us as we discuss:
Why performance marketing thrives when applied across multiple channels
Some of the ways Sharon has applied performance marketing to help her client’s unique needs
The communication between teams and mindset necessary to maximize the benefits of performance marketing
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
It’s the most wonderful time of the year for marketers and creatives: Super Bowl!
With the ad industry buzzing about Super Bowl commercials left and right, I sat down with Jones Krahl, Executive Creative Director at Deloitte Digital and Ryan Sichelstiel, Senior Customer Success Manager at Celtra with a popular TikTok (follow @ry_sic) to rank, debate, and discuss this year’s commercials for the big game.
We cover:
- Jones’ Super Bowl PSA for She Can Stem with The Today Show hosts
- Overall thoughts on Super Bowl commercials and what goes into producing them
- Our takes on the Super Bowl ads by brands like Rakuten, Busch Light, Budweiser, Quaker Oats, Lay’s, Bud Light Seltzer, and many more.
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Don’t be ashamed of the organizational problems that you have; and definitely don’t hide them. Not only are problems always going to be present, but they're the first step to strategy.
We speak with Rodrigo Maroni, CSO at Wunderman Thompson NY, discusses strategy, how to quantify inspiration data, and advice to marketers everywhere.
In this episode, we discuss:
- The transition into strategy & Wunderman Thompson
- Researching the connection between brand growth & inspiration
- The role of strategy in marketing & where it’s headed
- Thoughts on Metaverse & future mega trends in advertising
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Culture comes from the margins.
But, in advertising, creatives take that culture and put it front-and-center.
And whether that’s good or bad depends on how they join the cultural conversation.
My guest today is Elizabeth Paul, CSO at The Martin Agency, who joins the show to discuss how brands and agencies can become better stewards of popular culture.
We cover:
- The importance of mission and purpose to any organization
- How marketers can engage popular culture responsibly and elevate the diverse voices creating it
- How Elizabeth put this into action in a campaign for Old Navy
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Never participate in anything where replacing you is easy.
Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask:
Are we replaceable?
That’s the philosophy powering Michelle Gabe, Director of Marketing at Truff, where she relies on the company’s unique market position and its founders’ equally unique personal aesthetic to foster a formidable word-of-mouth marketing machine.
In this episode, we discuss:
- The drastic change in consumer shopping behaviors and how to respond
- Why, once you move brand-side, you get things done
- The problem with impressions as a KPI
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Fashion is a notoriously difficult industry to break into.
The market is saturated. The competition is fierce. It’s a wonder anyone finds success.
So, a recent immigrant ascending from a fashion internship to launching a disruptive handbag line in less than 6 years — in a pandemic, no less — is jaw-dropping.
That’s why I’m excited for the chance to learn from someone who pulled off such a remarkable feat.
Today’s guest is Luciana Rozenberg, the Founder of Naissant, a Brooklyn-based handbag brand recently featured in Forbes Magazine and a music video for a Grammy-winning artist.
Rozenberg shares her journey launching a product line in the midst of a global crisis and shares tips and tricks for authentically connecting with her customers
In this episode, we discuss:
- Effective storytelling to build brand awareness
- Launching an organic marketing plan during a pandemic
- Shifting your marketing plan based on customer feedback
- Social Media as a tool for featuring product functionality
- The risks of department store retail and how to decide when it’s time to go wholesale
- The role celebrity marketing plays out in brand marketing
- Protecting your brand during rapid growth
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.
Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.
Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.
In this episode, we discuss:
-The differences and similarities in marketing for giant CPG-staples and scrappy upstarts
-Why highly targeted marketing efforts can compete with large campaigns
-The value in eking out a niche
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”
If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.
Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.
In this episode, we discuss:
-Theodor’s innovative ad-agency sitcom
-Why mistakes aren’t the enemy, doing nothing is
-How to balance the need for diverse input with leadership
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. -
Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it.
According to today’s guest, Nobles Crawford, Senior Media Manager at Reckitt, that’s a big reason why this industry has incredible cultural importance. Brands have the potential to build a more equitable and inclusive society, and in this episode, Nobles shares what marketers should be doing with that opportunity.
What we talked about:
-Demanding accountability from social media platforms
-How privacy initiatives impact media strategy
-Conducting a risk assessment on creative ideas to drive innovation
Nobles Crawford’s LinkedIn Profile can be found here: https://www.linkedin.com/in/noblesc/
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player. - Vis mere
