Episoder
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Freelancing or contracting: what’s the difference?
There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor.
Most of us are familiar with what it’s like to be an employee. And because we’re familiar with it, it feels “safer.” But there’s nothing that makes being an employee safer (in fact, it’s often “safer” being a freelancer).
If you’ve been intrigued by contracting or freelancing, but don’t know where to start, this episode is for you. Nicki and Kate talk about the differences between the two, as well as the differences between these types of positions and being an employee. By the end of the episode, our hope for you is that you understand contracting and freelancing just a bit better.
Being open to contracting and freelancing can open up a world of opportunities as a copywriter. Listen now!
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Mentioned in the Episode
Freelance Copywriter Benefits: How to Build Your Own Benefits Package3 Steps to Taking a Vacation as a Freelance CopywriterEp. 11: Tax and Bookkeeping Tips for Freelance CopywritersWhy Copywriting is One of the Most Enjoyable, Flexible CareersRelated Links
What is the Difference Between Freelance Copywriting and Contract Copywriting?Copywriting Contracts: Do You Need to Send Them to Clients?Marketing Trends for Freelancers and Contractors in 2024Can You Break Your Copywriting Contract Early?Why We Love Working as a Contract Copywriter (And You Should, Too)---------------
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You wake up in the morning, excited to start the day … then remember you have to go to work.
*Groan*
Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay.
On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— instead of completely leaving her career as an attorney behind—she added copywriting as a source of income.
Now, Leslie is a part-time attorney and a part-time copywriter, giving her the best of both worlds (minus any of the burnout).
Whether you’re still considering to go all-in on copywriting or you’ve already committed to working as a copywriter, Leslie’s story has a ton of inspiration on how you can rethink your career to make it exactly what you want.
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Mentioned on This Episode
www.copy-hero.comRelated Links
Who Are the Clients for Copywriters?Best Backgrounds and Degrees for Getting Into CopywritingEp. 120: Most Common Copywriter BackgroundsEpisode 189: Before Starting a Copywriting Side Hustle … Listen to This---------------
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Manglende episoder?
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As writers our clients hire us to … well … write!
So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want?
As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner.
Ultimately, is it their decision? Yes.
But that doesn’t mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it’s a piece you really want in your portfolio).
Listen in to hear the tactics you need to use.
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Mentioned on This Episode
What’s a Copy Test?Ep. 56: What is a Copywriting Test and Should You Do One?Related Links
Why You Need to A/B TestingThe Most Important Piece of Email CopyTop 3 Biggest Email Mistakes Copywriters Make---------------
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Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones.
And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working from pretty much anywhere else.
If you think you’ll get the same amount of work done, or the same type of work done: surprise! That’s not realistic. Even if you tell friends and family—and they know you’re working—hiccups are inevitable.
On this episode, Nicki and Kate are getting realistic about what to expect—and what you can do—when working around friends and family. Going into this environment with this knowledge is half the battle for maximizing success and minimizing frustration.
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Mentioned on This Episode
6 Must-Pack Items to Write Copy OverseasRelated Links
Is it Really Possible for Copywriters to Work Entirely Remotely?7 Tips to Living the Digital Nomad Lifestyle as a CopywriterHow Can I Work Remotely from Anywhere in the World?---------------
Get Free Copywriting Training here
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Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation.
That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for your copywriting interview. You’ll learn key steps that many copywriters overlook—steps that could be the difference between landing the job or not. Tune in now to boost your chances of securing your next copywriting gig!
(Psst: You’ll also want to check out part two to know what to do during the interview and part three to set yourself apart from the competition once the interview is over!)
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Mentioned on this Episode
Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3)Related Links
Questions to Prepare For in a Copywriting Job InterviewCopywriting Q&A: Super-Charged Job-Hunting TacticsHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn---------------
Get Free Copywriting Training here
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Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and uncover the facets of a copywriting ace!
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Mentioned on this Episode
11 Traits of the Most Successful CopywritersRelated Links
What Does it Take to Become a Copywriter?Confused About Where to Start Your Copywriting Career? This One’s For You---------------
Get Free Copywriting Training here
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"It wasn't even a stepping stone; it was a springboard for my career!"
Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting.
Audrey went from feeling heartbroken leaving a job she loved, to discovering another career she loved. She was shocked at how much copywriting work was available to her and landed her first clients in her first months.
Listen in as she shares why she gravitated to a niche, how she balances two different jobs in two different industries, and what she loves most about the CCA. Plus, she's revealing why she doesn't have a portfolio.
Get out a pen and paper or a Google doc: Audrey is dropping some massive gems for landing work fast.
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Mentioned on This Episode
Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 84: When to Break the Copywriting Niche RuleRelated Links
Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesThe Simplest Way to Start Finding Copywriting ClientsFind Copywriting Clients by Networking in the Right PlacesLand Copywriting Clients With These 35 TipsThe Three Steps to Career ChangeValue-Based Pitches, English-Language Nuances, and About Pages---------------
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One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can feel like an impossible task.
Luckily, Nicki and Kate are on hand to make it a whole lot easier! Listen in as they dig into the key factors you need to consider in your pricing, such as experience, location, rush time, meetings, and more. Plus, discover the types of questions you need to ask clients *before* pricing your services.
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Related Links
Why Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting is Only 1/3 Writing, Here’s Why That Affects How You ChargeWhat Copywriters Charge for Content WritingWhen and How to Raise Your Copywriting Rates---------------
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Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind losing benefits as they dive deep into healthcare, retirement perks, and endless vacay possibilities—proving the freelance lifestyle’s true worth. Ready to redefine your work-life?
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Mentioned on this Episode
How to Build Your Own Benefits as a FreelancerRelated Links
Freelance Copywriter Benefits: How to Build Your Own Benefits PackageDo Copywriters Need Insurance?---------------
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If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy.
Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your new career. That’s why we’re rewinding back to this special episode of the Build Your Copywriting Business podcast, where you’ll hear Nicki and Kate talk about what it’s like to work as a copywriter, whether you’re an introvert, extrovert, or even an ambivert! Tune in now to discover how to make the career work for *your* personality type.
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Related Links
Copywriting Success Secrets for ExtrovertsFreelance Copywriting for IntrovertsCopywriting Success Secrets for Introverts---------------
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If the thought of networking sends shivers down your spine, rest assured, you’re not alone. Especially for introverts, the prospect of “putting yourself out there” can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections.
Join us as we delve into Lizzie’s journey, where networking played a pivotal role in transitioning from her old job as a business analyst to a full-time, three-months-booked-out copywriting pro! Discover Lizzie’s top secrets to network building as an introvert, insights on thriving as a copywriter with ADHD and autism, and some of the incredible opportunities that have stemmed from networking for Lizzie.
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Mentioned on this Episode
View Lizzie’s profileRelated Links
The One Question That Makes Copywriting Networking EasyCan an Introvert Be a Successful Copywriter?Thriving as a Neurodivergent Copywriter – Cleo’s StoryHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn---------------
Get Free Copywriting Training here
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The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life!
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Mentioned on this Episode
The Illusion of Safety: Freelance vs. Full-Time CopywritingRelated Links
Listen: Why Freelancing in a Recession is Wildly EffectiveThe New Truth of Today’s Working WorldHow to Avoid a Work Dry SpellIs It Better to Be an On-Staff Copywriter or a Freelance Copywriter?---------------
Get Free Copywriting Training here
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Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting.
In this episode, we’ve invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it’s like to navigate a breakup while freelancing. While divorce is a life event that no one hopes to face, they all show us why it doesn’t have to spell the end of your business (or your life!) and that you can come out stronger on the other side. Listen in to hear their personal stories of managing breakups alongside freelancing responsibilities, practical tips for handling work and emotions, and the importance of leaning into community.
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Mentioned on this Episode
Starting a Copywriting Business with a Chronic Illness – Dorothy’s StoryRelated Links
Copywriting Lets This Mom Live Life on Her Own TermsBuilding a Copywriting Business as a Mom – with Kate K, Dorothy & JenThriving as a Neurodivergent Copywriter – Cleo’s Story---------------
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Wondering if copywriting is something you can dip your toes into as a side hustle? Copywriting can be a fantastic (and very lucrative!) side gig that fits perfectly alongside a 9-5. But if you want to make it a fulfilling and great paying side hustle, there are some considerations to keep in mind…
Join Nicki and Kate as they walk us through what you need to know before building a copywriting side hustle. You’ll hear expert advice around time management, finances, work boundaries, and more! Plus, get insights on how to successfully transition from a side hustle to a full-time copywriting career, just like many of our Comprehensive Copywriting Academy students!
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Mentioned on this Episode
Build a Copywriting Business While Working 9 to 5 (with Grace Nelson)Copywriting as a Side Hustle – Alicia’s StoryHow to Be a Part-Time Copywriter with a Full-Time JobBalancing a Copywriting Career with an Acting CareerBuilding a Copywriting Side Hustle With a Full-Time Job – Claire’s StoryBridging the Gap from Quitting a Job to Full-Time FreelanceRelated Links
Can Copywriting Be a Side Hustle?How to Be a Part-Time Copywriter from HomeThe Secret to Sustaining Freelance Copywriting Success---------------
Get Free Copywriting Training here
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Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change?
Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you can write great copy, you are not too old, too young, too undereducated, or too anything to learn how to become a copywriter. Listen in to Kelly’s interview to hear how her age has been an asset in building a thriving copywriting career.
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Mentioned on this Episode
View Kelly’s PortfolioRelated Links
The Three Steps to Career ChangeChanging Your Career to Copywriting While at Your Existing JobBest Backgrounds and Degrees for Getting Into CopywritingDo You Have What It Takes to Become a Copywriter?---------------
Get Free Copywriting Training here
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Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.
But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
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Related Links
Reframing Your Copywriting Goals to Align with Your ValuesLand Copywriting Clients With These 35 TipsWhat Is Copywriting?Why You Should Make Your Audience Anxious---------------
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One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving.
But as a business owner, you have many opportunities to make investments in your business, which have the power to pay for themselves many times over. So in this episode, we’re exploring the importance of spending *strategically* in your business to drive growth. Listen in now to make sure you are thinking like the business owner that you are and want to be, instead of the consumer that you used to be.
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Mentioned on this Episode
3 Tips for Combatting Imposter SyndromeOvercome Scarcity Mindset as a CopywriterFace Your Freelance Finances FearsWant to Earn Six Figures as a Copywriter? Get Your Finances in OrderActual Freelance Copywriting Salary: Digging Into One Copywriter’s NumbersRelated Links
Top Copywriting Advice from Working Copywriters#1 Change That Will Double Your Copywriting IncomeMaster Your Money MindsetSet Your Copywriting Business Up for Financial Success---------------
Get Free Copywriting Training here
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Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!”
In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!).
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Related Links
Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesHow NOT to Pitch Potential Copywriting ClientsHow to Pitch Copywriting Services to AgenciesHow to Find and Write for Solopreneurs5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients---------------
Get Free Copywriting Training here
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Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer!
In this interview, we find out how the knowledge and support Rachael gained from the CCA course gave her the much needed confidence to push herself out of her comfort zone and start landing clients. Listen in to find out how Rachael has shaped a copywriting career that means she never has to “work” a day again and the exciting new role which has not doubled, but TRIPLED her income!
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Mentioned on this Episode
View Rachael’s PortfolioRelated Links
The Real Math on Job Bidding Site “Success”How NOT to Pitch Potential Copywriting ClientsOvercoming Copywriter Imposter SyndromeHow to Optimize Your Copywriting LinkedIn Page---------------
Get Free Copywriting Training here
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For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it doesn’t take much to suddenly become overwhelmed if you don’t have the right boundaries and systems in place.
If you do find yourself drowning in copywriting work, Nicki and Kate are on hand in this episode, sharing the best tactics to deal with a swamped schedule. But that’s not all—they’re also digging into the proactive steps that will prevent future overwhelm. Listen in now to steer clear of the dreaded “feast or famine” trap and set yourself up for sustainable success.
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Related Links
What Are Your Copywriting Business Rules?Amp Up Your Copywriting Productivity With Ultra SchedulingWhen the [ahem] Stuff Hits the FanHow Can You Know if a Copywriting Deadline is Doable?---------------
Get Free Copywriting Training here
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