Episoder
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com
Two weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here.
I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025.
You can read more about the ban here.
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks.
TOPICS DISCUSSED:
* Intro - 0:00
* Previous Episode: “Stop trying to be a tiktoker” - 6:30
* The magic of the FYP algorithm is gone - 11:00
* Why brands are pulling out of brand deals on TikTok - 16:08
* The TikTok Ban Vs. the Death of Vine - 17:30
* Steps to save your TikTok audience - 18:28
* Why TikTok became popular in the first place - 22:29
* How to find what makes you unique - 25:00
* What type of creator thrives on each platform - 28:08
* Why the magic of the TikTok FYP is officially gone - 32:30
* What TikTok should’ve done differently - 35:30
BEGINNING OF PAID PORTION:
* What platform will replace TikTok - 42:52*
* What do all big platforms have in common - 44:18
* Why Lemon8 and Clapper will never replace TikTok - 47:20
* The Rise of “Ghost Metrics” - 52:00
Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com
REFERENCE LINKS:
* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com
* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs
* “Is it cake?” YouTube Short
* Franchesca Ramsey: TikTok Ban Vs. Death of Vine
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com
I was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder:
What other jobs are at risk of being replaced by robots or CGI?
Then the fear donned on me: influencers. We could potentially see a world in the next 10-15 years where our comfort creators are not actual humans but rather made up of Sim-like avatars. These “generated influencers”, as I am calling it, have no racist Tweets to be unearthed, they won’t call out for sick days or face creative burn out. But most importantly, they won’t ask for any money.
We already saw the rise of CGI-creators the last 10-years with influencers like Lil Miquela growing to 2.5 million followers on IG. Spotify Wrapped launched an AI podcast episode that recaps listeners music habits through out the past year. Boston Dynamic robo-dogs walked the runway alongside models at a 2023 Coperni fashion show.
Does the rise of A.I. and robotics for art foreshadow the end of human influencers, models and podcasters?
TOPICS DISCUSSED:
0:00 - The rise of robots as social status (Alexander McQueen 1999 show)
2:00 - The first CGI Influencer: Lil Miquela
6:30 - TikTok Ban + Housekeeping
7:39 - Why I have never run an ad on this podcast
9:50 - What I mean by “generated influencers”
11:10 - Future technology influences in media (Zenon, Back to the Future, The Jetsons)
13:00 - Robots don’t understand consequences
16:13 - The Kardashians and the Tesla Robots (Kim Kardashian x Elon Musk)
18:50 - Cyborg Fashion Trends
22:04 - The rise of “fake” influencers
23:58 - Why audiences don’t actually want “authenticity”
26:06 - The risk of working with influencers
28:15 - Why you shouldn’t feel bad for charging for a brand deal
29:15 - The reason brands will lean into generated creators
33:15 - Spotify using AI hosts for the wrapped podcast *
38:50 - Why flaws will become much more lucrative
40:18 - The commodification of “authenticity”
43:28 - Why live streaming will be hard for generated influencers
44:11 - The two things audiences will never stop craving
Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com
REFERENCE LINKS:
* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com
* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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Manglende episoder?
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com
I went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator.
But the magic of TikTok’s discoverability became it’s achilles heel, as well. The FYP does not prioritize showing users content from their favorite creators. But rather places emphasis on showing hundreds of new creators to users, every day. While this is great for initial exposure, it means that over time the platform’s creators are abandoning the platform because they know it is not meant for longevity.
In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, I am going to be diving into my thoughts on the grim future of TikTok. Is it even worth it to try and be a TikToker anymore? With a looming TikTok ban and an algorithm that prioritizes off-putting TikTok Lives & concerning TikTok Shop items, has TikTok lost the plot? I wrote more about this in Friday’s trend report on Substack, which you can read here.
TOPICS DISCUSSED:
0:00 - Introduction
8:43 - Substack Chat Responses to “Is TikTok Dying?”
12:00 - Where did TikTok’s algorithm go wrong?
15:15 - Creators are frustrated with TikTok
16:53 - Brittany Brooks’s Rise and Separation from TikTok
18:30 - How the potential bans are affecting TikTok
20:12 - “TikTok became boring to me”
23:36 - TikTok’s fatal flaw: Short form videos
24:27 - Why big creators are no longer reliant on TikTok
29:15 - How TikTok can course correct
33:33 - What other platforms should you prioritize as a creator or brand in 2025
34:30 - The 5-Year Cycle in Marketing
40:00 - What new platform might “replace” TikTok
42:49 - The three features you should use to grow on TikTok in 2025
50:31 - How to make content that is bigger than any platform or trend
Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com
REFERENCE LINKS:
* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com
* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs
* “The death of the follower” SXSW Talk:
* “This is your sign to start a podcast” episode: https://cocomocoe.substack.com/p/this-is-your-sign-to-start-that-podcast
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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Thank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥
In today’s episode of the “Ahead of the Curve with Coco Mocoe” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why you should be uploading your long-form videos to Spotify as they aim to compete with YouTube in 2025.
TOPICS & TIME STAMPS:
Introduction - 0:00
The current creativity crisis (i.e. Mr. Beast) - 1:20
Spotify’s new video feature for creators - 4:45
Why you should use new features to grow on platforms - 6:15
Spotify’s new monetization model for video creators - 8:00
Why artists won’t get paid as much as podcasters on Spotify - 10:55
Why podcasts are so influential - 12:50
Why audio isn’t enough for a podcast anymore - 15:30
The camera, mic and lighting I use to record a podcast - 16:00
Why you should turn all your YouTube videos into a podcast - 20:28
The comeback of vlogs and lifestyle creators - 21:54
What I use to edit podcasts (CapCut for desktop) - 22:15
How to film in a podcast studio (PeerSpace) - 24:05
How to get an RSS Feed for a podcast - 25:25
How to record virtual interviews using Riverside.fm - 27:46
How to find your viral format for a podcast - 30:30 *
The importance of contrast - 34:00
The importance of a consistent setting - 38:30
“In order to be interesting, you have to have interests” - 41:15
This is your sign to start a podcast in 2025 - 50:00
REFERENCE LINKS:
How to start a podcast & upload clips to Spotify: creators.spotify.com
AOTC: “The Empty Marketing of the Kamala Harris Campaign”: https://cocomocoe.substack.com/p/maybe-social-media-doesnt-matter
My Amazon Storefront for Creators: https://amzn.to/3ltAuqs
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts! 🌟
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
As someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.
Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”.
It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez.
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all.
Topics + Time Stamps:
* The Power of Speech & Marketing - 0:00
* Why Americans love an “underdog” - 5:10
* Why celebrity endorsements from Taylor Swift, Beyonce, etc didn’t move the needle - 13:00
* Why Trump embraced podcasts - 16:57
* Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58
* Why the top podcasts in the US are right wing - 27:30
* Why the left side pushes out influencers - 31:30
* The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22
* Why America was put off by Kamala HQ being run like a fan account - 44:00
The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.com
Reference Links:
* Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election”
* Kamala HQ on TikTok
* Donald Trump on Joe Rogan
About the Podcast:
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame.
At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year.
Thank you for making the Substack a best-seller! Join the community to unlock extended episodes of the podcast at cocomocoe.substack.com
Time Stamps:
0:00 - What is the halloween costume theory?
Examples of the Costume Theory:
8:26 - Jojo Siwa
12:03 - Addison Rae
13:36 - Marilyn Monroe
14:00 - Judy Garland from “Wizard of Oz”
14:42 - Millie Bobby Brown in “Stranger Things”
17:34 - Sabrina Carpenter
19:49 - Tate McRae
20:45 - Miley Cyrus
22:10 - Chappell Roan
Extended Episode:
26:18 - Analyzing “Anora”
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?
Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below:
https://youtu.be/Qt6YiVZLhG0
We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more.
To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com 🧡
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Follow the "Middle Row" playlist on Spotify to hear new music before it goes mainstream: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?
You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock all extended versions of the “Ahead of the Curve” podcast: cocomocoe.substack.com/podcast
REFERENCE LINKS:
* Victoria’s Secret Fashion Show 2024 on YouTube
* StreamCharts: VSFS Breaks YouTube Record for 2024
* Affiliate Link: “Find Your Why” Book on Amazon
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
If you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!
Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition.
In this episode of “Ahead of the Curve with Coco Mocoe”, I will be breaking down the advice from Austin Kleon’s best-selling book, “Steal like an Artist” and applying it to those of you who are creators online. How can you use the advice to make better videos and find your life-changing format, without copying the work of others, in a trend-based algorithm?
Buy the book on Amazon: Here
Creatives that I have found inspiration from online:
* “Chicken Shop Date” by Amelia Dimoldenberg
* “Hot Ones” by Sean Evans
* “Colin & Samir Podcast”
* Robyn DelMonte (GirlBossTown on TikTok)
Only paying members of the official Substack can listen to the extended episode of the podcast.
Susbcribe to the Substack to unlock all of the extended episodes at cocomocoe.substack.com
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.
At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:
* The “Joker 2” Movie: Reaction
* “Love is Blind” on Netflix Season 7
Do you want a follow up episode about the “archived effect” in marketing with specific examples? Let me know in the reviews.
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
Become a paid subscriber to unlock all of the extended episodes at cocomocoe.substack.com
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Sorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️
In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substack and what it says about shifting needs from users and what they want from the next generation of creators who will break big.
At the end of the episode, I will dive into my specific advice for how I got followers over to my Substack.
Find the extended versions of the podcast here: cocomocoe.substack.com/podcast
Some of my favorite Substack profiles:
* After School (a trend report newsletter)
* Culture Work (nuanced cultural takes and deep dives)
* The Social Juice (a marketing newsletter)
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Today’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.
Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will leave Capricorn for the last time in our lifetimes and go back into Aquarius for the next 18 years.
What does Chappell Roan’s rise during the Pluto in Aquarius sneak peak earlier this year signify to us about how fame and celebrity culture might shift as the mysterious planet moves into the sign of community and innovation?
References:
* The Astrology Podcast: Age of Aquarius Episodes
* Chani Nicholas: What you need to know about Pluto in Aquarius
* Chappell Roan’s Natal Chart: Deborah Roe (IG)
Disclaimer: I am not an astrology expert and do not claim to be. It is something I look at for fun but I encourage you to do your own research and come to your own conclusions.
Let me know what you thought of this episode & if you would like more pop culture astrology deep dives by letting me know in the reviews of the podcast on Spotify and Apple. Thank you for your support!
The extended version of the episode is only available to paying members of the official Substack. You can join by going to cocomocoe.substack.com
Email: [email protected]
Follow Coco Mocoe!
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: Coco Mocoe
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.
At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:
* The “The Secret Lives of Mormon Wives” on Hulu
* The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae
Only paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcast
Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post
Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.com
AMAZON BOOK RECS:
* “Steal like an Artist” Austin Kleon (9.69 for paperback)
* “Big Magic” Elizabeth Gilbert (11.89 for paperback)
* “The Creative Act” Rick Rubin (19.25 for hardcover)
* “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover)
Thank you for using my Amazon associate links above as I get a percentage of the sale
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts.
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
Subscribe to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Did you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.
Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afraid they missed their window. Whether you have yet to post your first video or you run an account with 10,000,000 followers but you are afraid that you are “washed up” - this episode is for you.
In this episode, we talk about:
* How to find the platform that is right for you (ex: TikTok vs. YouTube vs. Podcast)
* How to find your niche online
* How to find what makes you unique within your niche
In the extended episode for paid subscribers on Substack, we will talk about:
* How to change your niche without losing your audience
Do you want more creator advice like this or do you want pop culture deep dives? (You can vote on the official Substack video: cocomocoe.substack.com)
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
SPOILERS AHEAD!
In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.
If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.
Reference Links:
Pop Star Academy on Netflix
“Blink Twice” Trailer on YouTube
“How to join a K-Pop Girl Group” WikiHow
Karina from AESPA apologizes for relationship (CNN)
35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)
Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!
TIME STAMPS:
0:00 - Introduction
2:20 - Pop Star Academy Recap
2:49 - What is a k-pop trainee
5:05 - Pressure for idols to avoid scandals*
7:50 - Comparing strict rules to early Hollywood rules
10:00 - Burial training process
14:00 - When Abby got cut
14:48 - When a girl got cut for social media
17:31 - Ethics of the “dream academy” being a surprise survival show
19:15 - Lexie quitting
23:22 - Filming the girl’s therapy session
24:15 - Why didn’t the show focus on the final members of KATSEYE
26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person
PAID COCONUTS: EXTENDED EPISODE
29:40 - Final thoughts on “Pop Star Academy” Documentary
30:40 - (Prediction) Katseye will open for Olivia Rodrigo*
32:27 - KATSEYE genius promotion roll-out*
34:50 - “Blink Twice” Analysis
36:34 - “Blink Twice” Recap (Spoiler Alert)
37:00 - Channing Tatum deserves an Oscar
39:40 - Why they wear all white on the island
41:30 - The “snake venom” truth serum
42:45 - The desire to be seen
43:34 - White bowtie on dresses
44:37 - What Stacy’s character represented
45:34 - What did Lucas represent?
46:55 - What did the indigenous workers represent?
47:53 - What the bodyguard represents
49:18 - Plot holes in movie
Email: [email protected]
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Follow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:
cocomocoe.substack.com
#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.
This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:
We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.
One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/
Thank you for leaving a review of the podcast on Apple and Spotify!
(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)
Email: [email protected]
Follow Coco Mocoe on socials for daily marketing & pop culture content:
* TikTok: @cocomocoe
* Instagram: @cocomocoe
* YouTube: Coco Mocoe
* LinkedIn: Coco Mocoe
Time Stamps:
0:00 - Introduction
2:42 - “Why too much choice is a bad thing” episode on Nudge podcast
3:21 - The “Head & Shoulders” Study & The paradox of choice
8:56 - Why algorithms reward repetition
10:36 - When to experiment vs when to repeat as a creator online
12:45 - Crumbl Cookie Marketing Example
14:15 - The McDonalds Study
16:00 - Chasing trends as a creator
17:20 - “Blue Ocean Strategy” in Marketing
20:45 - “Branding is just repetition”
23:57 - PAID SEGMENT
Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following
24:33 - Toni Bravo: Beauty Influencer
27:15 - Jools “Very Demure” Lebron
29:00 - How to stand out from the rest of your niche as a creator
31:15 - Logan M “Cucumber Salad” TikTok Chef
33:48 - Keith Lee on TikTok
36:09 - The “Hollywood Hair Theory”
37:44. - “The Dare” & the power of branding
39:22 - Concluding Thoughts
Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)
Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.
Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:
#Marketing #TikTok #MusicIndustry
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.
For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:
https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius
Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?
Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!
Time Stamps:
0:00 - Introduction
1:39 - Love Island USA Reunion
4:00 - How they should’ve formatted the reunion
6:50 - Liv is the leader of the cast
8:25 - The firepit convo where they voted out Andrea
9:50 - JaNa talks about unaired topics from reunion
10:23 - Aaron vs Kaylor Drama at Reunion
14:20 - Miguel & Leah vs Rob
16:24 - Kendall & Nicole Clip
18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions
24:36 - Blake Lively Situation Got Even Worse
26:30 - Colleen Hoover’s problem
28:00 - Where Justin Baldoni went wrong
30:40 - Why Blake Lively will struggle to repair her reputation
32:51 - Was this Blake Lively’s Oscar run?
36:05 - What does Blake Lively do next?
38:30 - The bizarre world of TikTok Shop
Watch my previous episode on “Love Island USA” here:
https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump
“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!
Email: [email protected]
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million.
Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts.
And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?
The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out.
Time Stamps:
0:00 – Introduction
5:13 – “It Ends With Us” Box Office Results
7:22 – Deadpool x It Ends With Us: Marketing Cross-Over
9:40 – Critic Reviews of “It Ends with Us”
16:51 – The confusing marketing of “It Ends With Us”
22:30 – Ryan Reynolds writing the roof scene
24:36 – “All Press is Not Good Press”
27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty”
33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)
42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video
44:00 – Former Employee, Jake Weddle, Speaks Out
46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong
51:26 – The similarities of the David Dobrik situation and the Mr Beast situation
– The End of the “Mr. Beast” Era on YouTube
Thank you for rating the podcast on your preferred platform!
Follow Coco Mocoe on Socials to stay connected through out the week:
* Instagram: cocomocoe
* TikTok: cocomocoe
* YouTube: Coco Mocoe
Email: [email protected]
Referenced Articles:
The Hollywood Reporter: “Box Office Boom…’It Ends With Us’ Soars to Huge $50”
The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?”
Rotten Tomatoes: “It Ends With Us” Reviews
New York Times: “Willing to Die for Mr. Beast (And $5 Million)”
DogPack404: “I Worked For Mr. Beast, He’s a Fraud”
DogPack404 Interviews Jake Weddle
This podcast is based on my own opinion! I always encourage you to do your own research.
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Did you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership?
We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck?
This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly.
Links and references in this episode:
* Forbes Article: “Think Like a Creator”
* Deadline: “Love Island USA Doubles Viewership”
* Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”
Episode Time Stamps:
* 0:00 – Introduction
* 3:45 – Table of Contents
* 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons
* 13:00 – How this season captured authenticity vs contrived reality TV
* 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host
* 27:22 – The key to viral “authenticity” as a creator or brand
Paid Time Stamps (Extended Episode):
* 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram
* 44:50 – Predictions for the “Love Island USA” cast
* 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early days
Rate the podcast to help it grow ⭐️
Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.
For business inquiries, email: [email protected]
Listen to the extended episode by subscribing for $9/month on Substack:
Download the Substack app to listen to the episode from your phone
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?
We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?
And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.
Reference Links:
* The “Call Her Daddy” Effect (Part 1)
* Jojo Siwa “Call Her Daddy” Episode
* Ariana Madix “Call Her Daddy” Episode
* Leah Kateb “Call Her Daddy” Episode (Love Island USA)
* Rob Rausch “Call Her Daddy” Episode
* Tana Mongeau “Call Her Daddy” Episode
* Dave Portnoy “Call Her Daddy” Episode
Time Stamps:
* Introduction — 0:00
* Table of Contents — 3:57
* Why did Alex Cooper start the “Unwell” Network — 8:30
* Comparisons to “Dear Media” — 10:00
* Barstool Sports vs. BuzzFeed — 11:00
* Alex Cooper Business Smarts — 16:20
* Analyzing episodes of “Call Her Daddy” — 22:40
* Jojo Siwa “CHD” Episode — 22:58
* Ariana Madix “CHD” Episode — 26:15
* Leah Kateb “CHD” Episode — 30:50
PAID EXTENDED EPISODE — 33:45
* Rob Rausch “CHD” Episode — 33:50
* Tana Mongeau “CHD” Episode — 40:40
* Dave Portnoy “CHD” Episode — 46:40
* Alex Cooper’s Husband, Matt Kaplan — 54:44
* Why Alex Cooper should launch a show — 56:49
Thank you for reviewing the podcast on Apple and Spotify!
Email: [email protected]
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.com
Download the app to watch or listen to the podcast from your phone
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