Episoder
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When comic creators try to market their comics, they often confuse what their comic is about with who it's for. Cartoonists Dave Kellett and Brad Guigar offer some guidance on making compelling promotions that work. In the show's second half, the boys have a devil of a time talking about angel investing.
Summary
In this episode, Brad Guigar and Dave Kellett explore how comic creators can broaden their audience beyond niche markets, emphasizing the significance of themes and relationships in storytelling. The conversation highlights the need for creators to identify their comic's appeal and engage with a broader audience.
In this conversation, the hosts explore the concept of angel investing, particularly in the context of cartoonists and creative industries. They discuss the nature of angel investing, the challenges cartoonists face in securing funding, and the potential roles that angel investors could play in their careers. The conversation also delves into alternative funding models like Kickstarter and Patreon and the importance of marketing versus production in growing a creative business. Ultimately, the hosts reflect on their experiences and the realities of managing growth in the comic industry. In this episode, the hosts delve into the complexities of comic creation, discussing the balance between marketing and content production, the impact of hiring assistants, and the challenges of delegating creative tasks. They explore the dynamics of collaboration in writing and the potential growth opportunities for their podcast, ComicLab, while acknowledging the realities of success and the risks involved in expanding their creative endeavors.
Takeaways
Community engagement is crucial for comic creators.Your comic's audience can extend beyond niche interests.Identifying themes in your work can broaden its appeal.Marketing should focus on storytelling rather than just genre.Romance writers effectively use tropes to engage readers.Understanding relationships in your comic can enhance its depth.Creators should not limit themselves to specific reader demographics.Exploring broader human experiences can attract diverse audiences.Angel investing is often misunderstood as purely altruistic.Investors expect a return on their investment, which can complicate creative endeavors.Cartoonists may not have apparent uses for large sums of angel investment.Kickstarter and Patreon serve as modern alternatives to traditional angel investing.Hiring an assistant or marketing professional could be beneficial for growth.Understanding the costs of production is crucial for cartoonists.Marketing is essential for expanding reach and attracting new readers.Creative professionals often feel limited by their audience size.The animation industry presents unique challenges for cartoonists.Growth strategies should be tailored to individual business models. Marketing and content creation are interdependent.Hiring an assistant can significantly enhance productivity.The host is often the bottleneck in creative processes.Delegating inking is challenging due to personal attachment.A writer's room could invigorate the creative process.Growth opportunities exist but come with risks.More resources can lead to more problems.Collaboration can lead to better creative outcomes.The podcast could evolve with additional funding.Realistic expectations are crucial for success.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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When a listener asks about Kickstarter strategy, the ComicLab guys are divided! Dave favors the traditional webcomics approach. Build your audience by posting the comic online, then monetize that engagement with a Kickstarter. Brad likes this, but he could also see using Kickstarter's strengths in Discovery to build the audience through a series of smaller campaigns that lead to a big one.
Summary
In this conversation, Brad Guigar and Dave Kellett explore various aspects of creating and promoting comics, including the importance of audience engagement, the role of webcomics, and practical strategies for using platforms like Patreon and Kickstarter. They discuss the significance of consistent content release versus binge releases, emphasizing the emotional connection built through regular engagement with readers. The conversation also touches on personal anecdotes and humorous references, making it both informative and entertaining for aspiring comic creators.
In the second half of the show, Brad Guigar and Dave Kellett discuss various topics related to comic creation, including the joys of attending the Alaska Comics Camp, the potential of drawing Q&A sessions for Patreon, the nuances of live streaming for community versus audience building, and strategies for overcoming comic paralysis. They emphasize the importance of community engagement, the legal considerations of using names in drawings, and the creative processes involved in writing and drawing comics.
Takeaways
The concept of reality can sometimes feel simulated.Building an audience takes time and consistent effort.Sharing work for free can help monetize later through crowdfunding.Webcomics has a proven track record for audience engagement.Regular content release fosters deeper emotional connections with readers.Patreon should focus on ongoing support rather than one-time rewards.Binge reading can be appealing, but regular updates build stronger relationships.Marketing archived work is essential for ongoing engagement.Kickstarter can be used effectively for audience building.The emotional bond with readers is strengthened through consistent storytelling.Alaska Comics Camp is a unique experience for cartoonists.Drawing Q&As can enhance community engagement on Patreon.Avoid using patrons' names in drawings to prevent legal issues.Live streaming can serve both community and audience-building purposes.Comic paralysis may stem from a disconnect between writing and drawing.Consider introducing time between writing and drawing to refresh creativity.Not all drawn content is suitable for reuse in books.You might be a writer who illustrates rather than a cartoonist.Train your brain to associate writing with drawing to overcome paralysis.It's okay to explore other creative avenues if comics don't fit.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Manglende episoder?
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After years of listening to Brad and Dave extoll the virtues of self-publishing, a ComicLab listener signed with a corporate publisher. Poor sales and paltry marketing left them dissatisfied, so of course, they wrote in with one burning question: Who should I sign with next? Also, should you ever explain a joke?
Topics
The first publisher was a disappointment... and we want to try it againillustrated novelsUPDATE: The USPTO has canceled Marvel and DC‘s trademark filing for superhero Should you EXPLAIN A JOKE when someone says, “I don’t get it?"Summary
In this episode of Comic Lab, hosts Brad Guigar and Dave Kellett discuss the intricacies of publishing comics, publishers' expectations, and the benefits of self-publishing. They delve into the importance of audience engagement, the challenges of explaining jokes, and the recent trademark changes in the comic industry. The conversation emphasizes the need for creators to focus on their craft and the passion behind their work rather than getting bogged down by negative feedback or industry norms.
Takeaways
Publishers may not fulfill their promotional responsibilities.Self-publishing can be more beneficial than traditional publishing.Building a passionate audience is more important than sheer numbers.Explaining a joke often diminishes its impact.Every audience member has a different understanding of humor.The quality of your work is paramount to its success.Don't let negative feedback derail your confidence as a creator.Trademark laws can significantly impact the comic industry.Engagement with your audience is crucial for success.Creativity thrives when you focus on your passion.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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BlueSky is beginning to feel like Twitter did ten years ago! Engagement is up, conversations are happening, and follower counts are rising — with actual people! Is it too good to be true? Also, encouraging your readers to take a hand in writing your comic may be good community building... but is it good writing?
On today's show
UPDATE: Is BlueSky IT? Collaborative storytelling — letting your readers become writers Is word-of-mouth better than social media?Patreon or Substack?Business adviceSummary
In this conversation, Brad Guigar and Dave Kellett explore the emerging social media platform Blue Sky, sharing their experiences and predictions about its potential growth. Next, they tackle the topic of reader input in storytelling, debating its merits and drawbacks in the creative process.
In the second half, Brad Guigar and Dave Kellett discuss the effectiveness of social media versus personal outreach for comic creators, emphasizing the scalability of social media. They explore the historical context of the printing press as a metaphor for reaching larger audiences today through digital platforms. The conversation shifts to comparing Patreon and Substack for monetization, with a consensus that Patreon currently offers more reliable performance. Finally, they provide insights on starting a business as a comic creator, highlighting the importance of understanding legal structures and the practicality of beginning as a sole proprietor.
Takeaways
Blue Sky is gaining traction as a new social media platform.Engagement metrics on Blue Sky are outperforming Twitter for some users.Reader input can enhance storytelling but may dilute the author's voice.Ownership of creative work is crucial for artists and writers.Too many opinions can lead to bland storytelling.Listening to the audience is essential, but the creator's vision should prevail.Social media should be used to foster genuine connections.Predictions about social media trends can be bold and insightful.Social media can reach a larger audience than personal outreach.Personal outreach has scalability limits that can hinder growth.The printing press analogy illustrates the importance of scalability in reaching audiences.Patreon is currently more effective for monetization than Substack.Substack has potential but lacks Patreon's established user base.Creating comics is the core of a creator's work, not just social media content.A business plan is only necessary if seeking a loan for a business.Starting as a sole proprietor is a practical approach for new creators.Legal structures can be complex; consult an accountant for advice.Don't overcomplicate your monetization strategy with too many platforms.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Cartoonists Dave and Brad share some thoughts with a young humor writer trying to find their Funny. Also: Is BlueSky pulling ahead in the social-media race?
Today's show:
Writing jokes fasterUPDATE: Patreon opens recommendations for NSFW creatorsUPDATE: TikTok court case moves forwardPutting social media into perspectiveMaking drawing fun againSummary
In this conversation, Brad Guigar and Dave Kellett explore the challenges of writing comedy and the importance of developing a personal editorial eye. They emphasize the need for creators to trust their instincts and navigate feedback from others while recognizing the natural evolution of creativity over time.
They share updates on Patreon and TikTok, the latter facing ongoing legal challenges.
In the show's second half, the hosts discuss the challenges of engaging with social media as a creative professional, emphasizing the emotional toll it can take. They share strategies for managing social media presence, including minimizing platforms and focusing on genuine interactions.
The conversation shifts to finding joy in the creative process, advocating for breaks to prevent burnout, and maintaining a passion for art.
Takeaways
The interaction between humans and robots is becoming more complex.Creativity often slows down as one's skills improve.Feedback from friends and family can be both helpful and limiting.Developing a personal sense of humor is crucial for writers.The honeymoon phase of creativity eventually gives way to routine work.Trusting your editorial eye is essential for growth.External opinions can hinder creative expression.A good editor should help refine ideas, not just judge them.The future of social media is uncertain, especially for platforms like TikTok.Understanding the creative process is critical to long-term success.Social media can feel like a chore for many creators.It's essential to focus on platforms that work for you.Genuine interactions can be more impactful than crafted posts.Taking breaks can help rejuvenate creativity.The emotional load of social media can be heavy.Blue Sky is emerging as a favorable platform for engagement.Minimizing social media presence can reduce stress.Creativity should be fun, not just a job.Finding joy in art is essential for sustainability.Momentum in creative work can be rebuilt after a break.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Having wrapped up his 16th Kickstarter, cartoonist Dave Kellett shares some insights about setting realistic expectations, avoiding paid advertising, and the death of social media. Also: recent innovations by both Kickstarter and Patreon show considerable promise for the crowdfunding platforms.
Summary
In this conversation, the hosts discuss the emotional rollercoaster of running a Kickstarter campaign, and the ineffectiveness of online advertising. In this part of the conversation, Brad and Dave discuss their experiences with different social media platforms and the effectiveness of their efforts to promote their work. They emphasize the importance of building a community and engaging with fans rather than relying on paid advertising. They also share their insights on the performance of different platforms, such as Twitter, Instagram, and Patreon, and how they have adjusted their marketing strategies accordingly. Additionally, they discuss the new features introduced by Patreon, including Autopilot, which allows creators to offer targeted discounts to free members to encourage them to upgrade to paid memberships. In this episode, Brad and Dave discuss new features and updates on Patreon, including moving free members to paid memberships, related posts, paid posts and collections, discounts on merchandise, and gift memberships. They also emphasize the importance of competition and innovation in the creator space.
On today's show
UPDATE: Although it was his 2nd highest out of 16, this recent Kickstarter had Dave facing unforeseen amounts of depression and stress due to his unrealistic expectations. of all time. UPDATE: We've always said advertising is useless, and Dave proved it's (still) accurate UPDATE: This recent Kickstarter showed Dave it’s time to get off Twitter and Threads.Kickstarter late pledges have finally been addressed with a new feature upgrade.New Patreon features show some much-needed innovationTakeaways
Managing expectations is essential when running a Kickstarter campaign to avoid unnecessary anxiety and disappointment.Comparing oneself to others can steal joy and lead to negative emotions.Online advertising may not always yield the desired results and can waste money. Building a community and engaging with fans is more effective than paid advertising on social media platforms.Different platforms have varying levels of effectiveness in promoting and monetizing creative work.Creators should focus on platforms that perform well for them and adjust their marketing strategies accordingly.Patreon has introduced new features, such as Autopilot, which allows creators to offer targeted discounts to free members to encourage them to upgrade to paid memberships. Patreon now allows creators to move free members to paid memberships, increasing the potential for revenue growth.The new related posts feature on Patreon helps creators engage their audience and promote content from their archives.Paid posts and collections on Patreon allow creators to monetize their content and offer exclusive access to their audience.Patreon's discounts on merchandise and upcoming gift memberships further enhance the platform's offerings for creators and supporters.Competition in the creator space drives innovation and encourages platforms like Patreon to improve and introduce new features continuously.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Attending this year's National Cartoonists Society conference and Reuben Awards has changed Dave's bucket list. He wants one of those danged trophies! (And so does Brad.) Also, after Dave looks at the analytics from his recent Kickstarter, he decides to leave Twitter and Instagram once and for all.
On Today's Show
UPDATE: ComicLab stingersDave's new Bucket ListUPDATE: Dave's Kickstarter convinces him to leave both Twitter and InstagramUPDATE: Patreon's AutopilotToo many different comics?Pen name for a teacher? Taking a break to build up your bufferMade with Human Intelligence iconsArtificial IntelligenceSummary
In this episode, Brad and Dave discuss their bucket list goals for their comics careers and the importance of leaving a legacy. Dave reveals his desire to win the Reuben Award and an Eisner, sell a book with high sales, and be invited to Angoulême or Japan as a guest. They also discuss the effectiveness of social media platforms for promoting their work. In the next half hour of the conversation, the hosts discuss Patreon's new Autopilot feature, which sends discounts to selected free members who seem likely to upgrade. They also talk about the importance of picking a lane and building a brand as a cartoonist and the benefits of using a pen name when transitioning to a new career. The hosts advise against switching between different comic genres and styles, as it can make it challenging to build an audience. They also recommend removing old comics that didn't gain traction and focusing on creating high-quality, well-branded work. The conversation explores using AI in creative work and the implications of labeling work as 'not made with AI.' The hosts discuss using pen names and the creative freedom it allows. They also touch on the challenges of typography on curved surfaces and the potential hypocrisy of artists when it comes to AI. They discuss AI's short-term and long-term impact on the creative industry.
Takeaways
Technical difficulties can be frustrating, but finding solutions and recording is essential.Having goals and aspirations in your comics career, such as winning awards or achieving high book sales, can provide motivation and a sense of accomplishment.Creators often desire to leave a legacy, which can be achieved through awards, book sales, and recognition from peers.Different social media platforms have varying levels of effectiveness for promoting comics, and it's crucial to find the ones that work best for you.Sharing your goals and aspirations with others can help hold you accountable and provide support and encouragement.Patreon's Autopilot feature sends discounts to free members who are likely to upgrade, improving the free-to-paid membership upgrade rate.Picking a lane and building a brand is vital for cartoonists to attract and retain an audience.Using a pen name can be beneficial when transitioning to a new career, such as becoming a public school teacher.Switching between different comic genres and styles can make it challenging to build an audience.Taking down old comics that didn't gain traction and focusing on creating high-quality, well-branded work can help build momentum and attract readers. Using a pen name can provide creative freedom and allow exploring different themes and styles.Typography on curved surfaces can be challenging and requires advanced skills.Artists may have hypocritical views on AI, being against its use in certain areas but accepting it in others.The short-term impact of AI in the creative industry may involve a crash-and-burn scenario due to wasted VC money, but in the long term, AI is here to stay.The ethical sourcing of AI is an essential consideration for its acceptance in creative work.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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In the final installment of a three-part series on the National Cartoonists Society conference and Reuben Awards celebration, cartoonists Dave Kellett and Brad Guigar sit down over a couple of tasty adult beverages and share stories and reflections on this year's event.
You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Dave Kellett and Brad Guigar take their podcast on the road, recording this episode live at the Comic-Con Museum in San Diego as part of the National Cartoonists Society conference and Reuben Awards celebration! They were joined on stage by Danesh Mohiuddin, Hilary B. Price, and Tauhid Bondia to discuss the pressing issues facing cartoonists in the years to come.
On today's show:
How are you addressing artificial intelligence?What's working on social media?What are your plans for the next five years?What does retirement look like?Danesh Mohiuddin
Danesh Mohiuddin is a Canadian Cartoonist from India. He grew up in Dubai on a regular dose of MAD Magazine and European comics. He now lives in Toronto and illustrates and writes children’s books and graphic novels. His latest is Princess Pru and the Ogre and the Hill. Clients include Scholastic, Oxford University Press, Owl Kids, and Kids Can Press. He’s also a history buff and loves traveling.
Hilary B. Price
Hilary Price is a cartoonist, storyteller, and speaker. Her comic strip Rhymes with Orange appears in newspapers internationally. The National Cartoonists Society has awarded her the Best Newspaper Panel Cartoon award four times, and she was just named Cartoonist of the Year in August 2024.
Hilary graduated from Stanford University and, at the age of 25, became the youngest-ever female syndicated newspaper cartoonist. Aside from this year's Reuben Award, other shiny trophies include an Inkpot Award for Career Achievement from the San Diego Comic-Con International and the Elzie Segar Award from the National Cartoonists Society for making a unique and outstanding contribution to the profession of cartooning. Hilary teaches at the Center for Cartoon Studies in Vermont and shares stories on NPR's The Moth.
Tauhid Bondia
Tauhid Bondia is a cartoonist and illustrator from Kentucky. He has been creating comics online for 15 years, and loves drawing and telling stories as much as ever. Tauhid is the creator of the syndicated comic strip Crabgrass, which appears in about 800 newspapers across the US and Canada, as well as two books. The comic features themes of friendship and taps into a sense of childhood nostalgia that people of all ages seem to respond to. Tauhid's goal is to draw the strip for as long as he is physically able to, or as long as it continues to make people smile. Whichever comes first. He previously wrote and illustrated A Problem Like Jamal, a comic about a young brother named Jamal Marcus trying to navigate life and middle school in a modern era.
You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Dave Kellett and Brad Guigar take their podcast on the road, recording this episode live at the Comic-Con Museum in San Diego as part of the National Cartoonists Society conference and Reuben Awards celebration! They were joined on stage by Maria Scrivan, Hector Cantu, and Dana Simpson to discuss the pressing issues facing cartoonists in the years to come.
On today's show:
How are you addressing artificial intelligence?What's working on social media?What are your plans for the next five years?What does retirement look like?Maria Scrivan
Maria Scrivan is a New York Times bestselling author and award-winning syndicated cartoonist.
The first book in her graphic novel series, Nat Enough (Scholastic/Graphix), launched on April 7th, 2020, became an instant New York Times bestseller. It was followed by Forget Me Nat, Absolutely Nat, Definitely Nat, Nat for Nothing, and All is Nat Lost. Nat a Chance will be available in Spring 2025. She is also a contributor to Marvel’s Super Stories, which was released in October 2023. Her books have been translated into Italian, French, German, Spanish, Catalan, Hebrew, Korean, Russian, Turkish, and Greek.
Maria's comic, Half Full, is syndicated by Andrews McMeel and available on GoComics.com/half-full. For the past ten years, it has appeared daily in newspapers nationwide, including the LA Times.Hector Cantu
Hector had numerous submissions to Mad magazine successfully rejected before the age of 12. In 2000, he launched “Baldo” with Carlos Castellanos. The strip appears in more than 200 newspapers through Andrews McMeel Syndication. Hector currently lives with his wife in the Dallas/Fort Worth area, and is founder of Texas Cartoonists, the Texas Chapter of the National Cartoonists Society.
Dana Simpson
Dana Claire Simpson, a native of Gig Harbor, Washington, first caught the eyes of devoted comics readers with the internet strip Ozy and Millie. After winning the 2009 Comic Strip Superstar contest, she developed the strip Phoebe and Her Unicorn (originally known as Heavenly Nostrils), now syndicated in newspapers worldwide.
There are nineteen Phoebe and Her Unicorn books, including the newest, Unicorn Crush. Ozy and Millie have two books also. All told, Simpson has sold over four million books.
Her books have appeared on the New York Times bestseller list and won the Washington State Book Award and the Pacific Northwest Book Award. She lives with her spouse and her cat in Santa Barbara, California.
You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Dave Kellett discusses the three phases of art. First, you're just trying to make it work. Then, you try to make it right. And after you've mastered those, you can begin to make it fast.
On today's show:
Make it work, make it right, make it fastUPDATE: Danielle Corsetto's lettering tipsUPDATE: Substack Notes adviceUPDATE: KDP and Global ComixSummary
The hosts discuss the stages of artistic development in comics, starting with making it work, then making it right, and finally making it fast. They compare this progression to the process of building a shelf, where you start by making it functional and then refine it over time. They estimate that it takes about 3-5 years to make it work, 10-15 years to make it right, and even longer to make it fast. They emphasize the importance of putting in the time and effort to reach each stage of development. In this part of the conversation, Brad and Dave discuss the different stages of their careers in comics and how they have evolved over time. They talk about the importance of making it right before making it fast and how their skills and speed have improved over the years. They also discuss the idea of never being as good as their heroes but striving to be the best version of themselves.
Additionally, they share a lettering tip from Danielle Corsetto and discuss the potential of Substack. Brad and Dave discuss their experiences with Substack and Kindle Direct Publishing (KDP) in this conversation. Brad shares his positive experience with Substack, highlighting its features and the potential for audience growth. They also discuss the drawbacks of KDP, including discoverability issues and the difficulty of dealing with Amazon. Brad recommends Global Comix as an alternative platform for building an audience. The conversation concludes with a discussion of upcoming projects and the excitement for the future.
Takeaways
The process of artistic development in comics involves three stages: making it work, making it right, and making it fast.Making it work is about creating a functional comic while making it right involves refining the details and improving the quality.Progressing through each stage takes time and effort, with estimates of 3-5 years to make it work, 10-15 years to make it right, and even longer to make it fast.Putting in the work and consistently creating comics is essential for growth and improvement as an artist. It is important to focus on making it right before trying to make it fast.Skills and speed improve over time with practice and experience.Strive to be the best version of yourself rather than trying to be as good as your heroes.Consider flipping and printing the artwork on the back to create perfect hand-lettered original art.Substack has the potential to be a valuable platform for comic creators. Substack offers a great platform for artists to share their work and build an audience.KDP may not be the best option for indie creators due to discoverability issuesGlobal Comix is a promising alternative platform for building an audienceIt's important to focus on creating joyful and engaging content on social media platformsYou get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Apple has initiated a plan to take 30% of all transactions made through the Patreon iOS app. That has caused creators to panic, spreading misinformation and making poorly thought-out claims. Many people trying to explain the situation to their backers got their facts wrong, hurting their own revenue. Dave and Brad sit down and sort out the facts from the friction.
On today's show:
Dave's Comic-Con report: 5% drop in sales after a 38% rise in the previous yearPatreon and the iOS appUPDATE: Kangaroo wienersHand lettering tipsSummary
In this episode, Dave and Brad discuss their recent experiences at Comic-Con and other conventions. They talk about the success of their booths, the impact of new products, and the excitement of meeting fans. They also touch on the importance of maximizing booth space and creating a visually appealing display. The conversation segues into a discussion about the National Cartoonist Society and the potential for future convention appearances. Overall, the episode highlights the joy and satisfaction of participating in conventions as creators.
In the next part of the conversation, Brad and Dave discuss Patreon's payment system for iOS users and share tips on traditional lettering. Brad recalls using an Ames lettering guide, while Dave explains his process of using a digital font that resembles his handwriting. They emphasize the importance of clarity and readability in lettering and suggest techniques such as flipping the artwork to identify and fix issues.
Takeaways
Conventions like Comic-Con allow creators to connect with fans and sell their merchandise.Maximizing booth space and creating an appealing display can enhance the overall experience for attendees.New products and exclusives can generate excitement and boost sales at conventions.The National Cartoonist Society offers opportunities for members to showcase their work at conventions.Meeting fans and receiving positive feedback can be a rewarding experience for creators. San Diego Comic-Con is a fun event, but exhibiting there can be expensive and may not be recommended for everyone.Patreon has announced changes to its payment system for iOS users. New memberships purchased through the iOS app will now be subject to Apple's 30% fee.Creators have the option to eat the cost of the fee or encourage new subscribers to join through the desktop version of the Patreon website.The conversation takes a humorous turn as Brad and Dave discuss kangaroos with multiple vaginas, highlighting the fascinating and sometimes bizarre aspects of biology. Confusion over a scene in a movie can lead to humorous conversations.Traditional lettering techniques include using an Ames lettering guide or a reference font.Clarity and readability are key in hand letteringDeveloping a personal style in lettering takes timeSupporting Comic Lab on Patreon helps sustain the showYou get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Brad and Dave discuss using rewards and add-ons in a Kickstarter campaign. Then, they tackle the problem of whether your dialogue should feature proper English or your character's "natural" speech.
Today's show
Kickstarter mistake — confusing rewards with add-onsCheck out Dave's Kickstarter at Newdrivebook.comShould you write in proper English?UPDATE: Reuben Awards — two live ComicLab shows on Thursday, Aug. 22How to start at the very beginningSummary
In this conversation, Brad and Dave discuss their experiences with building Lego sets and building a gaming PC. They also talk about the importance of structuring Kickstarter rewards and add-ons, and the psychology behind offering choices to backers. They emphasize the need to make a profit on add-ons and to account for them in the Kickstarter goal. They also mention the upcoming live shows at the National Cartoonist Society Reuben Awards and discuss the possibility of future speaking engagements. In this part of the conversation, Brad and Dave discuss the balance between writing in proper English and writing dialogue that sounds natural. They emphasize the importance of considering the audience and the potential reach of the comic. They also discuss the use of slang and specific language choices, highlighting the need to make slight modifications to appeal to a wider audience. They stress the importance of using punctuation properly, especially in comedy, where timing is crucial. They also provide advice for aspiring comic creators, encouraging them to start making comics and to seek opportunities for publication, even if it means facing potential embarrassment.
Takeaways
Building LEGO sets and a gaming PC can be challenging and require attention to detail.When structuring Kickstarter rewards, it's important to offer a variety of options and price tiers to appeal to different backers.Add-ons can be a profitable addition to a Kickstarter campaign, but it's crucial to ensure they are priced to make a profit.Digital rewards can be a significant source of income for a Kickstarter campaign and have the advantage of no shipping costs.Live shows and speaking engagements can be exciting opportunities for cartoonists to connect with their audience and expand their reach. When deciding on the language and dialogue choices for your comic, consider the audience and potential reach of your comic.Making slight modifications to appeal to a wider audience can help you reach more readers.Proper punctuation is crucial, especially in comedy, as it affects timing and delivery.Start making comics and learn from your mistakes. Seek opportunities for publication to improve your craft.Embrace the potential for embarrassment as a learning experience and a way to improve your skills.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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As Brad Guigar travels to Bad Axe, Michigan, to spend a fun-filled week with his family, Kevin McShane steps in to talk comics with Dave Kellett.
In this conversation, David and Kevin discuss various topics related to comics, including their experiences with "Love Is" comics at their weddings, the potential future advancements in comic-making technology, and different marketing strategies for sharing comics. They explore the idea of using VR technology to create a more immersive drawing experience, the enduring appeal of 2D comics, and the importance of building an audience through platforms like mailing lists and social media. Kevin discusses the various social media platforms he uses to share his comics, including Facebook, Instagram, Reddit, Mastodon, Twitter, and Imgur. He explains that Imgur is like a nicer version of Reddit and that he uses it to drive traffic to his website. David is intrigued by Imgur and asks Kevin for a pitch on why he should be posting there. Kevin explains that Imgur started as an image hosting service for Reddit and has a social media aspect to it. They also discuss their motivations for posting on social media and the validation they seek from likes and engagement. They explore the idea of creating books and the number of comics needed for a book. They also discuss the possibility of changing their approach to comics if compensation wasn't a factor. They end the conversation by addressing a question from a listener who creates gardening advice cartoons and wonders if she should reduce the number of panels to cater to social media attention spans. In this final part of the conversation, David and Kevin discuss the different types of content that perform well on social media, including informative, emotional, and aspirational content. They also provide advice on interviewing other creators, emphasizing the importance of research and making the interviewee feel comfortable. The hosts share funny anecdotes about their experiences with interviews and express their pride in not discussing AI in the conversation.
THIS WEEK
"Love Is" comics at WeddingsThe Future of Comic-Making Technology: VR and AI The Enduring Appeal of 2D ComicsBuilding an Audience: Mailing Lists and Social MediaNavigating Social Media PlatformsBalancing Panel Count for Social Media The Power of Different Content TypesInterviewing Other CreatorsAvoiding AI in Comics Technology DiscussionsFunny Anecdotes from Interview ExperiencesTAKEAWAYS
Love Is comics can add a unique and nostalgic touch to weddings and other events.The future of comic-making technology may involve advancements in VR and AI.2D comics have a timeless appeal and can survive alongside other forms of media.Building an audience through platforms like mailing lists and social media is crucial for sharing and promoting comics. Kevin uses various social media platforms to share his comics and drive traffic to his website.Kevin recommends Imgur for sharing comics. It allows linking and has a nicer community than Reddit.Both Kevin and David seek validation through likes and engagement on social media.The number of comics needed for a book can vary, but it's important to have a substantial amount of quality content.If compensation wasn't a factor, Kevin would quit his day job to dedicate more time to creating comics.Reducing the number of panels in a comic may compromise the usefulness of the content, so it's important to find a balance that works for the creator's goals and the audience's attention spans. Different types of content perform well on social media, including informative, emotional, and aspirational content.When interviewing other creators, it's important to do thorough research and ask unique and engaging questions.Making interviewees feel comfortable and creating a safe space for them to share is crucial for a successful interview.Avoiding discussions about AI in the context of comics technology can be refreshing and indicative of the current fatigue with AI.The hosts share funny anecdotes about their experiences with interviews, highlighting the importance of building rapport and creating a relaxed atmosphere.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Show note: Unfortunately, we had some daunting technical difficulties during this recording session, so we had to switch to Zoom to record half of the show.
As Dave Kellett recovers from a successful San Diego Comic-Con, Scott Kurtz steps in to help Brad talk about making a graphic novel. In the second half, the two spill some tea over early webcomic history.
THIS WEEK
How to make a graphic novelWebcomic history"Table Titans Club" is available at Target stores nationwide, along with Amazon, Barnes & Noble, and your local bookstore!
You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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SHOW NOTE: Brad's microphone had some technical difficulties this week. Please excuse the momentary dip in sound quality. This week, we're talking about the right way to use a sketchbook. Also, is it a good idea to abandon social media completely and replace it with blogging?
SUMMARY
The hosts discuss the different ways they use sketchbooks and emphasize that there is no right or wrong way to use them. They encourage listeners to use sketchbooks in a way that feels comfortable and authentic to them. They also caution against comparing one's own sketchbook to the highlight reels of other artists on social media. The hosts share their personal experiences with sketchbooks and offer insights into their own creative processes. In this part of the conversation, Brad and Dave discuss the role of sketchbooks in their creative process and the challenges of single-panel comics. In this episode, they also explore the idea of using personal blogs as an alternative or supplement to social media. While they acknowledge the decline in social media's utility, they emphasize the importance of maintaining a presence on multiple platforms to reach both existing and potential readers. They suggest forming cross-promotional networks and support groups to supplement social media efforts. Overall, they recommend a balanced approach that includes blogging, social media, and other strategies to engage and grow an audience.
TAKEAWAYS
There is no right or wrong way to use a sketchbook; use it in a way that feels comfortable and authentic to you.Don't compare your sketchbook to the highlight reels of other artists on social media; everyone's sketchbook is filled with mistakes and experiments.Sketchbooks can be used for writing, doodling, experimenting with dialogue, and working out story beats.The quality of the paper or the type of binding doesn't matter; what matters is how you use the sketchbook.Don't be afraid to tear out or discard pages in your sketchbook if you're not happy with them.Your sketchbook should reflect your unique creative process and experimentation. Sketchbooks are valuable tools for brainstorming and generating ideas, especially for single-panel comics.While social media's utility has declined, it is still important to maintain a presence on multiple platforms to reach both existing and potential readers.Blogging can be a useful supplement to social media, but it should not replace it entirely.Consider forming cross-promotional networks and support groups to expand your reach and engage with new readers.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Sometimes, it seems as if the more your skills improve, the longer it takes to get something done! Shouldn't it be the other way around?! Also... what's the most polite way to tell a comic-con shopper to just stop reading and BUY the danged comic?
ON TODAY'S SHOW
How to get better faster and faster betterSites with links to webcomicsStop reading and BUY it!SUMMARY
In this conversation, Brad and Dave discuss speeding up the sketching phase in comics. They also talk about the availability of websites that collect links to independent webcomics, and they suggest creating a collective or list of similar comics to promote each other's work. They also caution against relying solely on top webcomic lists or joining Webtoons or Tapas. In the next part of the conversation, the hosts discuss strategies for dealing with people who read comics at conventions without buying them. They share their own approaches, including offering a free sketch, providing a map to the booth, and letting a crowd build. They emphasize the importance of allowing people to take their time to fall in love with the comic and not pressuring them into making a purchase. They also highlight the psychological effect of having a crowd at the booth, which can attract more people. The hosts conclude by reminding listeners to focus on creating a positive and comfortable experience for potential readers.
TAKEAWAYS
Improving sketching speed takes time and practice, and it's natural for it to slow down as you become more skilled and focused on quality.Consider the value of spending extra time on the sketching phase to produce higher-quality artwork.Webrings are a 20-year-old concept and not the same as what the listener is looking for.Top webcomic lists and joining webtoons or tapas may not be the most effective ways to promote independent webcomics.Consider creating your own collective or list of similar comics to promote each other's work.Maintaining your own list or ring allows you to have more control and ownership over your promotion efforts. At conventions, people should be allowed to take their time reading comics without being pressured to make a purchase.Offer incentives like free sketches or maps to the booth to encourage potential buyers.Letting a crowd build at the booth can attract more people and create a positive psychological effect.Focus on creating a comfortable and enjoyable experience for potential readers.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Dave and Brad share proven strategies for building your audience on Substack. Also: What are the best approaches for dummy lettering — lettering that's supposed to be unreadable?
TODAY'S SHOW
How to get new sign-ups on SubstackUPDATE: Get your exclusive ComicLab pin at Dave Kellett's booth (#1228) during Comic-Con InternationalUPDATE: The National Cartoonists Society's Reuben Awards will feature TWO live ComicLab showsUPDATE: ComicLab's social-media videosDummy letteringSUMMARY
The hosts discuss Substack and how to bring in new subscribers. They emphasize that the strategies for growth on Substack are similar to those used on other platforms, such as Mailchimp. They recommend using the embeddable sign-up widget and creating a compelling landing page with a "hero post." They also discuss the importance of pinning posts and keeping the sign-up form visible. Overall, they highlight the need for consistent sharing of high-quality work and engaging with the audience. In this part of the conversation, Brad and Dave discuss the use of pop-ups on websites and the importance of offering incentives to encourage sign-ups. They also emphasize the power of confidently promoting your work and using Substack Notes to engage with the community. Brad shares his strategies for maximizing content across different platforms and encourages planning and goal-setting. They also mention their upcoming appearances at San Diego Comic-Con and the National Cartoonist Society's Reuben Awards Week. Finally, they explore the topic of creating unreadable but clear signs in comics and the use of fake alphabets. They provide tips on how to create believable alien or fantasy languages that reinforce the mood of the species or world.
TAKEAWAYS
Strategies for bringing in new subscribers on Substack are similar to those used on other platformsUse the embeddable sign-up widget and create a compelling landing page with a hero postPin important posts on the landing page and keep the sign-up form visibleConsistently share high-quality work and engage with the audience. Consider the use of pop-ups on your website, but be mindful of the timing and presentation to avoid a bait-and-switch feeling.Offer incentives, such as free e-comics, to encourage sign-ups and engage with your audience.Confidently promote your work and communicate why it's good, using the language of Pride and Joy.Utilize Substack Notes as a social media platform to share your posts and engage with the community.Maximize your content by repurposing it across different platforms and embedding it in blogs or websites.Plan and set goals for your content creation and promotion, and aim for consistency and efficiency.Join industry events like San Diego Comic-Con and the National Cartoonist Society's Reuben Awards Week to network and showcase your work.Being able to laugh at oneself is important in podcasting and in life.Creating unreadable but clear signs in comics can add an otherworldly element.When creating fake alphabets, it's important to consider the mood and characteristics of the species or world.Starting with basic shapes and visual systems can help in creating believable alien or fantasy languages.Lettering can reinforce the mood and world of a comic.QUOTE OF THE SHOW
"Nothing says delicious like lettuce that's been sitting next to a thousand-degree oven for hours on end and then brought to your door by a stoner." — Dave Kellett
You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Have you ever wanted to just quit? When all seems lost... when you're all out of hope... when you're about to give up, just remember... it can always get worse. Dave and Brad talk about surviving those dark nights of the soul and finding a little light.
ON TODAY'S SHOW
When to throw in the towelUPDATE: Get your exclusive ComicLab pin at Comic-Con International, Booth #1228SUMMARY
In this episode, Brad and Dave discuss moments in their careers when they felt frustrated and wanted to give up. They share their experiences of comparing themselves to other cartoonists and feeling jealous of their success. They also talk about the importance of defining success on their own terms and finding satisfaction in their own work. They highlight the value of perseverance and the ability to adapt and try new things when faced with challenges. In this episode, Brad and Dave discuss their experiences of wanting to throw in the towel as cartoonists. They talk about their challenges with ad revenue and ad blockers, and the fear of failure and returning to a day job. They share how they found new paths and opportunities by writing books, teaching, and exploring different formats. They emphasize the importance of persistence and the willingness to consider new directions. They also discuss the need to redefine success and find fulfillment in the process of creating, rather than relying on external validation or awards.
TAKEAWAYS
Comparing yourself to others can lead to frustration and feelings of inadequacy. It's important to define success on your own terms and focus on your own growth and progress.Perseverance is key in overcoming challenges and setbacks in your career. Keep working and improving, and success will come in its own time.Don't be afraid to try new things and explore different creative avenues. Starting a new project or taking a different approach can reignite your passion and lead to new opportunities.Find satisfaction in the process and the journey of being a cartoonist. Enjoy the work you create and the progress you make rather than solely focusing on external validation or recognition.Remember that success looks different for everyone. Don't compare your journey to others, and celebrate your own achievements and milestones along the way. Facing challenges and wanting to quit is a common experience for cartoonists.Ad revenue and ad blockers can significantly impact a cartoonist's income.Fear of failure and the need to go back to a day job can be demoralizing.Exploring new paths and opportunities can lead to unexpected success.Persistence and a willingness to consider new directions are key to overcoming challenges.Redefining success and finding fulfillment in the creative process is important.External validation and awards are not the only measures of success.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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Dave and Brad each realize they must raise their rates on their individual Patreon campaigns. This results in a surprising bout of Impostor Syndrome for Brad that nearly immobilizes him — if not for a meaningful intervention from a trusted friend.
SHOW NOTES
Raising rates on PatreonUPDATE: Get your exclusive ComicLab enamel pin at Comic-Con International at Booth #1228UPDATE: ComicLab LIVE at NCSWhen is it OK to use regional colloquialisms and idioms?SUMMARY
Brad and Dave discuss Brad's decision to raise the rates on his Patreon and the Imposter Syndrome he experienced throughout the process. In this conversation, Dave and Brad discuss their experiences and anxieties around raising prices for their Patreon campaigns. They share their strategies for communicating the price increase to their backers and managing the potential backlash. They also discuss the importance of building a supportive community and focusing on the positive feedback rather than the negative. Despite their initial fears, both Dave and Brad found that the price increase had a positive impact on their income. They also highlight the need for clear communication with Patreon support and the potential issues with the platform's automatic emails.
In the second half of the show, Dave reminds listeners that they can get their exclusive ComicLab pins at his booth (#1228) at Comic-Con International in San Diego next month. Brad and Dave also announce their upcoming Comic Lab LIVE events at the National Cartoonists Society (NCS) weekend. They also address a question from a Patreon backer about using colloquialisms and idioms in a comic without alienating the audience. They suggest using contextual clues and handholding to introduce regionalisms and discuss the trade-off between writing for a specific audience and reaching a broader global audience. The conversation explores the consequences of artistic choices and the importance of understanding the audience. They discuss the potential strategies for reaching a niche Scottish audience or a broader global English-speaking audience. The idea of providing contextual clues and explanations within the comic is considered but ultimately dismissed. The hosts also engage in humorous banter about Wales.
TAKEAWAYS
Raising rates on Patreon can be a difficult decision, but it's important to consider the value you provide and the impact of inflation.Imposter syndrome can arise when making changes or asking for more from your audience, but it's important to remember your worth and the value you bring.Changing measurement systems, such as switching from the English system to the metric system, can be challenging but may offer benefits in terms of simplicity and consistency. Raising prices for a Patreon campaign can be anxiety-inducing, but it is important to communicate the reasons for the increase and the value backers receive.Building a supportive community can help mitigate potential backlash and negative feedback.Anxieties and imposter syndrome are common among artists, but it is important to recognize your worth and ask for what you deserve.Clear communication with Patreon support is crucial, as there may be issues with automatic emails and rate locking for annual subscriptions.Brad and Dave will be hosting two ComicLab LIVE events at the NCS weekendWhen using colloquialisms and idioms, provide contextual clues and introduce them gradually to help the audience understandConsider the trade-off between writing for a specific audience and reaching a broader global audienceNiche audiences can be valuable and can sustain a successful careerChoose your battles when it comes to using regionalisms and consider the potential limitations on audience growth Artistic choices have consequences, so it's important to be honest about the potential outcomes.Understanding the audience and their cultural context is crucial for effective communication.Leaning into Scottish culture and targeting a niche Scottish audience can be a valid strategy.Providing contextual clues and explanations within a comic may work for long-form stories but not for short, punchline-driven humor comics.Humorous banter and light-hearted moments can add entertainment value to a conversation.You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
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