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EPISODE 45: In this episode of the Creative Spark podcast, I take a look at customer personas and why I think you need more than one. If fact, if you're planning to launch a digital course, I think you probably need nine.
Most online marketing gurus tell you to invent one ideal customer avatar for all of your content and products. Still, quite frankly, it's impossible to capture all the problems you solve in one marketing persona, and the ideal customer avatar you create ends up being vague and wishy-washy to accommodate everything in your course or program.
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Welcome back to season 3
EPISODE 44: In this episode of the Creative Spark podcast, I interview designer Emma Kate about her transition from web designer to web design coach and how she founded the Design Boss Summit with partner Anna Dower.
Grab your free ticket to the Designer Boss Summit here
http://dominique-quick.link/summit
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EPISODE 43: In this episode of the Creative Spark podcast, we look at the difference between core, pillar, and micro-content and how they should work together in your content strategy.
Download your free content strategy template here and listen to the episode for instructions on how to fill it in.
https://www.dominiquefalla.com/your-content-planner
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EPISODE 42: In this episode of the Creative Spark podcast, we take a closer look at why Creatives need to package what they know into a signature method. This is the first step in my new course, the Creative Funnel Formula and it paves the way for all the steps which follow.
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EPISODE 41: In this episode of the Creative Spark podcast, we take a closer look at the steps inside my new course, the Creative Funnel Formula and see how easy it is to build and launch your first funnel.
Enrol in the Creative Funnel Formula course for just $197, this week only!
https://www.dominiquefalla.com/creative-funnel-formula
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EPISODE 40: In this step-by-step episode of the Creative Spark podcast, we look at ways creative business owners can build and launch a non-sleazy sales funnel.
Download your free Funnel Launch Checklist here and listen to the podcast for instructions. https://www.dominiquefalla.com/funnel-launch-checklist
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EPISODE 39: In this step-by-step episode of the Creative Spark podcast, we take a look at how you can stop trying to conform to an existing niche and create your own niche instead.
Download your free Perfect Niche worksheet here and then listen to the podcast for instructions. https://www.dominiquefalla.com/find-your-perfect-niche
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EPISODE 38: In this episode of the Creative Spark podcast, we explore why a goal-driven content strategy is essential for every content creator.
Without one, it’s too easy to miss a week or go off-topic. Your content marketing becomes random content. By planning out a month in advance and working towards a conversion goal using a content strategy template, you can get all your content types working together strategically.
In this episode, Dominique will take you step-by-step through the process of filling out a content strategy planner.
Download your free content strategy template here: https://www.dominiquefalla.com/blog/episode38
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EPISODE 37: In this episode of the Creative Spark podcast, we explore nine different ways graphic designers can become Creative Entrepreneurs and add multiple new revenue streams.
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Topic buckets are groups of things you like to post about, create work about, blog or podcast about. They can be completely unrelated at first. You can create your own unique niche by combining them in creative ways.
In today's podcast we have a handy exercise to help you combine your topic buckets with personality lenses to develop a robust content strategy which can be repurposed for social media, blog posts, and a variety of content types.
https://www.creativesparkpodcast.com/blog/episode36
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What if you could discover the perfect niche for your business, book, or blog? If you could just be known for the stuff you love doing, you can stop going round in circles trying to figure it out.
In today's podcast I will teach you a structured system so you can see how all the moving parts fit together learn how to harness your passions so that you can create a business and life you love.
https://www.creativesparkpodcast.com/blog/episode35
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No matter who you talk to, not having enough time is always listed as one of the top three reasons why something cannot be done. Allowing time to block your creativity is easy to justify, but it usually masks other blocks. For a busy creative, the only way to be productive, is to steal time back from your day. In this episode, learn all the tips and techniques to become a master time thief.
Enjoy the episode and find all the links and resources mentioned here: https://www.creativesparkpodcast.com/blog/episode34
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By its very nature, creativity is a struggle. We are making new connections, trying new things and it is easy to lose our way. By looking at the things we struggled with five years ago, we often gain a clearer picture of what was important to us then. We also understand what struggles we were able to overcome and where this knowledge might be of use to others.
Enjoy the episode and find all the links and resources mentioned here: https://www.creativesparkpodcast.com/blog/episode33
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In the previous episode, we looked at core values and why it’s important to identify them and then act in alignment with them to avoid disappointing yourself. Now it’s time to put theory into practice and develop your own personal values compass.
Enjoy the episode and download your free template here: https://www.creativesparkpodcast.com/blog/episode32
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Every day, whether you realise it or not, we all make decisions based on what we believe in. Think about the choices, challenges, or opportunities facing us every day—and how we engage with them.
The way our values affect our choices can change. But also our choices can end up affecting our values. It’s time to get clear on what your values are and why you hold them so dear.
Enjoy the episode and find all the links and resources mentioned here: https://www.creativesparkpodcast.com/blog/episode31
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An energy vampire is someone who makes a regular energy withdrawal from you and gives nothing back in return.
They want to fill your clear head with their problems and if left unchecked, a weekly visit from an energy vampire can undo all of your great work renewing your energy levels.
As harsh as it sounds, removing energy vampires from your life is the only solution.
This episode has a practical component. Access your free worksheet here: https://www.creativesparkpodcast.com/blog/episode30
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As a Creative Entrepreneur, it is often a struggle to craft an authentic identity for your brand or business. It is all too easy to get caught up in what your competitors are doing or you end up following trends. It can take confidence to express your true voice but learning how to harness the power of your authentic voice is a key component of creating a brand that resonates with your audience.
Enjoy the episode and find all the links and resources here: https://www.creativesparkpodcast.com/blog/episode29
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Motivation is one of those things that can be hard to quantify and we often don’t feel motivated to do something hard until we are part way through doing it. Success in any endeavour can bring motivation with it. A great way to tap into motivation is to use Simon Sinek’s Golden Circle method.
In this episode, we look at ways to target your motivation using Simon's Golden Circle method.
Download your free template here: https://www.creativesparkpodcast.com/blog/episode28
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With every new business venture or a creative idea, we usually charge forward, powered by sheer enthusiasm. But this initial burst of energy soon wears off. Without a foundation of intrinsic motivation driving them, many good projects fall by the wayside.
The word motivation hides the clue. If you lack a motive, you will eventually run out of motivation.
Enjoy the episode and find all the links and resources mentioned here: https://www.creativesparkpodcast.com/blog/episode27
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Trello is a visual collaboration tool that enables you to organise and prioritise projects using what are known as Kanban Boards.
I use Trello to organise this podcast, I also use it to manage workflows, to-do lists, book chapters and just about any major project that needs planning and tracking.
Enjoy the episode and find all the links and resources mentioned here: https://www.creativesparkpodcast.com/blog/episode26
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