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Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.
Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performance, resulting in the original messaging and positioning looking nothing like the initial version.
Furthermore, nobody informs product marketing, so they start from scratch with every new feature release or product launch.
Despite this, demand gen teams seem to lack fundamentals in product marketing. Content creation is often driven by fun or entertainment value, leading to great engagement but poor conversion rates.
Join us this week with our guest Drew Spencer Leahy as we delve into the product marketing fundamentals necessary for successful demand gen programs. -
Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.
In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are going to answer some of your questions about what it takes to get a pilot campaign off the ground:
Are we even ready to run ads as a business?
How do I find the right channels?
What content do I need?
Join us as we confront some of the most common conflicts when debating whether or not paid advertising should be added to your marketing mix. -
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Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.
We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.
This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into turning this bold concept into tangible, actionable steps! -
Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.
On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle.
We’ll chat about how interactive demos align to certain GTM motions, as well as discuss why so many brands are still so hesitant to move in this direction with their business strategy.
So whether you’ve already made the shift to interactive, are considering making a move, or have no idea what an interactive demo even means, this episode is going to help you make some pretty significant decisions that can impact your brand’s bottom line. -
We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.
However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this creative content boom potentially lead to more marketing layoffs?
Join us this week with Todd Clouser (dubbed "The worst marketer in the world") as we delve into the art of creating fun and creative content with a clear purpose that ultimately improves bottom-line results. -
In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.
Many brands invest significant resources in crafting top-notch content, meticulously researching their audience, developing personas, and addressing pain points and objections. Yet, despite these efforts, content often falls short because distribution is an afterthought.
In this episode, we're flipping the script. We're putting distribution at the forefront of your content strategy, highlighting the importance of repurposing content to maximize its reach and impact. Additionally, we'll delve into the innovative ways AI can streamline the distribution process, making it more efficient and effective than ever before. -
The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate?
As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting engaging campaigns, refining branding, or unleashing creativity, we need to ask ourselves: What is the ultimate goal beyond just "selling more"?
This week's episode features Scott Logan, SVP of Marketing and Demand Generation at Connex One.
We will delve into the intricacies of marketing strategy for sales-oriented organizations, covering aspects such as team alignment, marketing operations, and measurement.
It's an episode you don't want to miss! -
So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages.
That's why on this week's episode of Digital Banter, we're delving into the intricacies of paid media landing pages.
Joining us is special guest Tas Bober, who will walk through essential landing page frameworks and insights that will elevate your ad campaigns to new heights. -
Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn.
In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to the show as we delve into his thoughts on a subject where he confidently asserts a very strong stance: product positioning for early-stage startups.
Get ready to glean insights from a true expert as we pick Anthony's brain on this crucial aspect of startup strategy. -
Over the last 2 years private communities have blown up. With in-person events being dead for a short period, people turned to social media. And then, when social media couldn’t deliver, they turned to private communities.
Now the question becomes, how do we take advantage of those communities?
This week, we're thrilled to have Justin Levy on the show. Justin's extensive experience spans across what feels like every B2B marketing community in existence. Join us as we pick his brain on the power of community, the transformations he's witnessed, and what makes a community truly impactful. -
When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these without a concrete strategy and a proof of concept.
Join us this week as we invite Mason Cosby to the show. He will delve deep into how to initiate ABM and execute it effectively, even on a budget. -
n B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world.
We come up with excuses like our sales cycles are longer, it's hard to measure, it doesn't vibe with our brand, or some other random resistance to change. But guess what?
There are some B2B brands out there totally killing it by teaming up with influencers and making killer content that actually drives revenue.
This week, we've got Brianna Doe hanging out with us to spill the beans on how these B2B brands are making it big with influencers and how you can dip your toes into the game. Don't miss out! -
Trust is really hard to build when nobody knows who you are. Why would some senior executive trust some random person or brand they don’t know?
They wouldn’t. And that’s why the Nearbound Playbook matters.
Join us as we delve into the integration of nearbound into your marketing efforts, injecting partner insights into every facet of the customer journey. Discover how nearbound propels revenue growth swiftly and addresses challenges in partnerships, marketing, and sales.
Tune in for insightful discussions on navigating the business landscape with the nearbound advantage! -
Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists.
This week, we're excited to have Silvio Perez, Founder of AdConversion, join us. AdConversion isn't just a B2B training course — it's on a mission to tackle the challenge of training in paid media strategy.
Sure, we'll touch on the tactical aspects of building a paid media program, but what we're really delving into is the often elusive realm of strategy.
Why? Because, let's face it, nailing down a solid strategy can be like navigating uncharted waters. Resources are scarce, and everyone seems to have a different take.
Beyond our discussion, we're opening the floor for your burning questions about paid media. Think of us as your go-to panel for any random paid media queries you might have during the show. -
Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out.
Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps on giving.
On this week's episode of Digital Banter LIVE, we're thrilled to welcome Lara Erdem from Dreamdata to our show. From what we hear on the streets, she seems to have cracked the code on marketing and sales alignment.
Join us for this week's episode as we delve into her insights and uncover what genuine marketing and sales alignment truly entails. -
Join us this week on Digital Banter Live as we dive deep into the world of B2B event marketing with a fresh perspective. Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a bold new approach.
Let's face it, most B2B marketers struggle when it comes to events. They invest huge sums in booths, chase after badge scans, and often find themselves questioning the ROI. But not Tim. This week, we're peeling back the curtain on his game-changing strategies for making the most out of B2B events without breaking the bank.
Tim has rewritten the rulebook, and this year, he's waving goodbye to traditional booths and embracing a guerrilla marketing approach. Instead of chasing badge scans, he's placing his focus on delivering content that leaves a lasting impression.
If you're tired of the same old event routines and want to learn how to extract the maximum value from your B2B events, this show is a must-watch. Get ready to unleash your creativity, break free from the norm, and make your B2B events stand out. Don't miss this opportunity to learn from the best in the business, as we discuss how to make the best out of your B2B events.
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Digital Banter LIVE | Redefining Content Marketing with Dan Sanchez
Get ready for an unfiltered conversation like no other. Join us for Digital Banter LIVE, where we don't just talk about the challenges of B2B marketing, we face them head-on. With over 50 podcast episodes under our belt, we're taking the conversation to a whole new level by going live.
In this episode of Digital Banter, we're delving deep into the world of content marketing and how creators are rewriting the rulebook on traditional content strategies. Whether you're already well-versed in creator-led content or just curious to explore its potential, this is your chance to gain valuable insights.
Join Andy, James, and our special guest, Dan Sanchez, as they share fresh ideas and practical takeaways that could transform your content strategy.
Expect actionable takeaways and innovative ideas that can elevate your marketing game. No fluff, no jargon – just real talk about what works. Don't miss out! -
What starts with a vent ends with some useful tips.
Many marketers have been asked to do more with less this year. Technically, this should be impossible... and even insulting, I would argue.
Unfortunately, many marketers are able to achieve the same results with less by simply cutting what's not working. But how can we actually do more?
Tune in to this week's episode to find out.
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In this week's episode of Digital Banter' we engage in an eye-opening conversation with the award-winning creative director, Kevin Rapp. Together, we explore the world of B2B creative and how it often falls into the trap of being dull and overly logical, focusing more on selling to companies than connecting with people. We'll challenge the notion of treating B2B audiences as robotic LinkedIn users and delve deep into the emotional side of B2B advertising.
But that's not all. We understand that creative development can be costly, which is why Kevin Rapp shares his winning strategy for crafting cost-effective content systems. These systems are built around the concept of creating content that's not just a one-time use but can be repurposed and reimagined repeatedly.
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In a rapidly evolving B2B landscape where skepticism toward traditional marketing tactics is at an all-time high, a powerful shift is taking place. In this week's episode, we dive into how marketers are winning by adopting a people-first approach.
The buyer's journey is changing. Trust in corporate brands is waning, but people still trust people. Nick and Mark, seasoned experts in people-first strategies, unravel the secrets behind building authentic, trust-driven connections.
Additionally, in this week's episode, we are thrilled to announce our new partnership with Nick & Mark. We're embarking on an exciting content series together called "The People-First Playbook." In this live show, we'll assist brands in constructing people-first integrated marketing campaigns from the ground up!
If you have a campaign in the pipeline, whether it's a product launch or a new piece of pillar content, don't hesitate to reach out to us! We'd be thrilled to feature your campaign on the show and help you transform your strategy into a people-first approach.
Tune in and be part of this dynamic journey toward crafting marketing strategies that prioritize people above all else!
- Vis mere
