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How are you going to increase organic search traffic for the rest of 2022? Listen to this podcast episode to learn which SEO trends may impact your business in the coming months. In this conversation, we cover:
How insights from Bing can bring clarity to a page's performance Google's focus on ecommerce Putting DuckDuckGo in perspective Mobile vs desktop trends The evolution of Google's Core Web Vitals Why artificial intelligence isn't as smart as we make it out to be -
Performance starts with strong team chemistry. On this episode, John Tyreman shares 10 characteristics of a healthy marketing team and examples for each:
They have good team chemistry They understand why buyers buy They align goals and business objectives They're proficient with marketing technology They understand business finance and metrics They can manage projects across multiple resources They use the right agencies, consultants, or freelancers There is a blend of creative, analytical, and promotional skills They flex to adjust tactics while staying true to overall strategy They communicate well with other departments and stakeholders -
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If this bill becomes law, it would have a major impact on digital marketing as we know it. Apple wouldn’t be able to pre-load applications on its devices. Amazon could not preference its in-house label products over third-party sellers'. Google could not surface its reviews over others in search results.
Recurring guests and SEO experts Kurt Lambert and Geoff Kerbis join the show to discuss how digital marketing could change as a result.
Summary of the bill and its potential impact How it would impact your search visibility on Google How Amazon and Google may pivot to maintain their ecommerce margins The impact on applications that on Apple’s App Marketplace How companies can evolve digital marketing alongside regulatory changesHere is a link to the bill’s language:
link to bill here
Here is the referenced article by Rand Fishkin:
https://sparktoro.com/blog/google-apple-and-amazon-stifle-innovation-when-they-favor-their-own-products/
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Remote work has fundamentally transformed many different kinds of businesses and employees. But it’s made it difficult to build and maintain a healthy company culture. Erika Khanna joins the show to share her experience building a healthy remote-first culture, including practical tips you can put to work right away. In this episode we cover:
The difference between remote vs asynchronous work General best practices for using Slack with colleagues The benefits and drawbacks of “core work hours” Balancing remote work and back to the office Onboarding in a remote environment Hiring for remote positions -
Twitter can be a powerful platform for founders and entrepreneurs. But the road to success may not be what you think. If Twitter is an auditorium, you don't need to be standing on the stage. Instead, network within the crowd. Kevon Cheung, founder at Public Lab, joins the show to share his perspective on how to build in public on Twitter. In this episode, we cover:
How to define Twitter success The role of a Twitter profile page Personal brand -vs- active presence Framework for creating content every day How to connect with more people and grow followers Striking the right balance between personal and professionalConnect with Kevon on Twitter @MeetKevon, and buy his book at http://findjoyinchaos.com/
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Laura Lopuch is on a mission to make $200,000 in one year while working a max of 10 hours per week. She’ll be able to do this by fueling her business through cold email outreach. In this episode, she shares her experience and perspective. We talk about:
How she landed on her goal of $200k and 10 hours per week Different types of cold email outreach other than a sales pitch How other channels like LinkedIn and Twitter play with email How to balance personalization with email volume The key elements of a successful cold email The gray area of GDPR and where cold email pitches fit in -
If email doesn’t drive at least 20% of revenue, you have room to improve your email strategy. There are two big components: acquisition and retention. Unless you’re collecting a user’s email, they may not come back to your website. This first-party data is critical to continuing the conversation with new users and retaining loyal customers. Joe Portsmouth joins the show to share insight about how companies can level up their email marketing strategy. In this conversation we cover:
The role of email marketing in the modern marketing funnel The importance of segmentation and personalization Email tactics for retention, cross-sells, and customer feedback How copywriting for email is like copywriting for Twitter threads How to avoid spam traps and stand out in the inbox How acquisition and retention teams can collaborate more effectivelyJoeportsmouth.com
Twitter: @joe_portsmouth
LinkedIn: linkedin.com/in/josephportsmouth/
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Nearly 75% of consumers want to be able to text with a business. But many businesses don’t offer this mode of communication with their buyers. Aaron Weiche joins the show to talk about how businesses are using two-way text messaging to close more leads and generate conversations with buyers. In this episode, we cover:
Where texting fits in the modern marketing funnel How two-way texting is different from LiveChat or other SMS tactics What kind of businesses would benefit from texting with buyers Results businesses can expect when adding texting as a communication channel What kind of buyers prefer texting with business The relationship between two-way texting and customer experiencehttps://leadferno.com/blog/survey-how-do-consumers-want-to-contact-a-business
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TikTok is growing in popularity among marketerse as a platform with both great organic reach as well as advertising potential. Haley Nininger and her team have successfully generated leads and enrollments for an alternative education provider using TikTok. She joins the show to share her experience testing different approaches on the platform. In this episode, we cover:
Firsthand experience as a user on the platform Experience testing TikTok ads for an alternative education provider Where TikTok fits in the platform mix and the marketing funnel Why you might soon see TikTok videos in Google search results How TikTok compares to other platforms like SnapChat Which industries may benefit from investing in TikTok ads
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This episode marks a milestone for Digital Marketing Troop. After one year, we look back on some of our favorite soundbites from some incredible guests: Katelyn Bourgoin, CEO of CustomerCamp Andrew Nelson, President of Silverback Strategies Tim Parkin, President of Parkin Consulting Kelly Waffle, Managing Director at the Hinge Research Institute Ahmad Munawar, Founder of Boutique Growth Joel Gustafson, Digital Marketing and UX Manager at Oregon State University Hunter Montgomery, CMO at ChurnZero Geoff Kerbis, Associate Director of Client Services and SEO at Silverback Strategies Nick Bennett, Director of Evangelism and Customer Marketing at Alyce Mark Raffan, Founder of Content Callout, Host of the Negotiations Ninja podcast
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Nick Bennett has built an impressive social media presence on LinkedIn, and hosts the Rep Your Brand podcast. He shares his experience and perspective on personal branding and how it can be a major force for professionals of all stripes. In this conversation, we cover:
overview of personal branding, evangelism, and customer marketing how to get started with a personal branding program internally the power of niching down, and how Nick was challenged to focus on "field marketing" in his posts different ways to stay consistent with a posting routine Nick's experience at Alyce and how personal gifting can be a secret weapon in your marketing strategyhttps://www.linkedin.com/in/nickbennett1/
https://www.alyce.com/
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John Moore, Strategic Consultant, Speaker, Writer, and Founder of Trust Enablement, discusses the difference between sales enablement and revenue enablement. In this episode, we cover: What is enablement? Revenue enablement fundamentals The leap to un-gating content The role of enablement professionals
And much moreListen, subscribe, and leave a review.
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Audio and video content will have a major impact on search engine optimization. Geoff and John discuss how companies can take advantage of these content formats to grow organic visibility online. In this episode, we cover:
how to structure videos for search on-page optimizations for platforms like YouTube why companies may want to invest in podcasts Google's ability to index the spoken word -
Content marketing is intimidating. It’s a big investment of time and money, but can have tremendous ROI in the long run. A good content strategy builds momentum with intention. This starts by establishing a consistent production process, then maximizing output. The internal links from your ranking content will drive momentum and build more traffic.
James Scherer, VP of Growth at Codeless, shares a “pillar and post” content strategy that has taken organic monthly search sessions from 0 to 55,000 in 15 months. James shares this strategy, case studies and more. In this episode, we cover:
How companies can implement a pillar and post content strategy Case studies of EarlyBird and Monday [dot] com. The role of AI in content marketing -
When you understand why people buy, you can market smarter. Katelyn Bourgoin joins the show to share how you can unlock marketing superpowers through customer research. Listen to this episode to learn:
Why customers “hire” products to do a job* How marketers can extract insights from customers Why reviews and testimonials are copy gold Different ways to validate what you hear from customer interviews*Watch the Clayton Christensen video here: https://youtu.be/sfGtw2C95Ms
Connect with Katelyn on Twitter @KateBour -
Mark Raffan was almost eaten by great white sharks. Yes, he shares that story. He also shares how B2B brands can become thought leaders by investing in content marketing. Here's what we cover: why B2B orgs should invest in content getting stakeholder buy-in for content insourcing vs outsourcing content amplifying content with influencers
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Joel Primack, Advisor of Charla, Co-Founder of Revenue Era, and Host of the Community-Led Growth Show shares his perspective on how businesses can use communities to fuel growth. We talk about:
examples of different communities managing communities the impending "community correction" measuring the impact of community -
In a world where most marketing thought leaders talk about being customer-centric, Tim Parkin beleves they should instead focus on teams first. In this episode, Tim shares his perspective on:
the attributes of a successful team how to foster collaboration and communication why you should focus on both direction and velocity in marketing a case study of a trade school who increased website conversion rate from 5% to 20% with a simple fix why most marketers suck at testing -
Jeroen Courthout, Co-Founder of Salesflare, joins the show to talk about how marketing and sales teams can better use their CRM tools. In this chat you'll learn:
why teams should focus on habits, not goals how CRM usage can impact your customer data strategy how to compete toe-to-toe with giants in your industry -
The higher education industry has evolved dramatically over the pandemic. As a result, marketing leaders have been forced to adapt.
This episode features Joel Gustafson, Digital Marketing and UX Manager at Oregon State University and Jacob Sibley, Associate Director, Client Services at Silverback Strategies as they talk about their collaborative approach to generating enrollments. This episode covers: changes to the higher ed industry impact from platform changes the customer journey in higher ed successful lead-gen channels working across siloed departments - Vis mere
