Episoder

  • In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;

    Having a career that allowed an understanding of what it takes to get something to market and grow profits Why technology and data can’t be treated the same way How curiosity around data impacts business decision making Getting your business stakeholders to ask the right questions Building new revenue streams be leveraging data that was previously unavailable to harnessHow she created a gamified data exercise to market and educate business stakeholders How that has benefited the data team with their engagements with their business stakeholders Using competition and FOMO to battle cynicism and scepticism Accepting that you’ll never know win over everybody Utilizing traditional marketing techniques to tell the story Why they brought the former receptionist into the team as a data champion Using your success stories to drive positive PR The importance of being visible to your stakeholders to build interest and curiosity Why D&A teams can’t be successful without business stakeholders Guiding your business stakeholders to meet you in the middle Measuring the effectiveness of your marketing efforts The importance of tracking your results beyond the initial use case Agreeing an attributable figure that data can claim for the returns Identifying your biggest champions and squeakiest wheelWhy you should never use “data speak”Advice on how to drive curiosity, interest and buy-in

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes;

    Getting business stakeholders to adopt a product led mindset Why everyone has to be focused on outcomes and benefits Prioritisation based on speed and value Why AI should allow organisations to use data in a more effective way Why good data product management is all about relationship building and good communicationThe differences in building data products for internal use versus external use  Why better relationships equals better outcomes The capabilities required to build successful data products Why clear direction of travel and clear strategic thinking are critical How a product mindset drives a focus on commercial outcomes The importance of understanding how you contribute towards your business making moneyHow to ensure effective collaboration between data teams and business functions.How you can get your organisation to use data is the crown jewels If a data product approach helps with the measurement of value Why you need to create shared outcomes, goals and responsibility with your business stakeholdersThe future of the CDO role and can some become CEOs

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

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  • In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes;

    Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts The mandate being to fix the issue that the business and IT aren’t working effectively together Why being data-driven doesn’t necessarily mean you are data mature The challenges of moving from being product centric to customer centric Why having a centralised team structure doesn’t work in such a data “hungry” organisationTackling how to standardise best practice and excellence across 27 different business units The challenges of having such a ”data hungry” organisation Building a data academy that supports 900 people Identifying where the biggest value creation opportunities are The different levels of maturity across different business units Challenging the status quo of how prioritisation happens Why entrepreneurial spirt is advantageous but can create challenges Whether the appetite for data impacts the expectations of what it should be delivering Upskilling data professionals with non-data related skillsReskilling business users to take on data rolesGetting the communication strategy right Why they created individual data brands across business functions Why the aim should be to get “Data” and “the business” indistinguishable from each other

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 47, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anna Wang, Head of AI at Multiverse, where they discuss current AI landscape and the key considerations to bridge the AI skills gap, which includes;

    Studying AI at Stanford Having her company acquired by Multiverse The combination of AI and behavioural science to evaluate skills If you’re serious about AI you have to be serious about data Building AI models than are 4x more accurate than interview processes Why there is no point in investing in AI if you’re not investing in the people that will use it The importance of investing in your people to make them effective at using AI as a tool Why LLMs are in a generalised state Why AI is lightyears ahead of where it was even 5 years agoThe most common misconceptions about AI Why it’s unlikely that you can use AI out of the box Why people are leaning in too much to demo’s we see online How no one has yet been left behind yet, despite what people may believe What is preventing organisations in taking action with AI Why business leaders need to embrace an investment in learning The security and ethical fairness concerns that prevent action Why most businesses will be AI native in the future The consequences of inactionWhy understanding the data that is powering your organisation is a good place to start The significance of the skills shortage in AI Why AI skills gaps is a multi-layered problem Why the speed of technological advancement is a challenge  Why critical thinking and questioning skills are essential to get the most out of AIHow team structures and operating models play a significant roleWhy AI infrastructure should be shared between data and tech teams Why whoever has the final decision on how AI is used should be incredibly business minded The importance of growing your experimental AI muscle Why urgency will play a major role in success The MAGE approach to training and upskilling organisations and people Training 16,000 people across 1500 organisations to make more impact at work The 2 vector that AI will impact in the next couple of years Tackling the fear from non-data or technology professionals The relationship between data culture and AI The importance of both data and AI literacy

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential...

  • In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes;

    The key factors in ensuring an organisation is ready to truly harness the power of AIHow AI adoption is related to trust in leadershipUnderstanding which foundations you need to leverage AIThe interconnectivity between data literacy and AI adoptionWhy you need to focus on the silent majority The departmental nuances that affect learning and adoptionThe link between usage, trust and understanding for adoption Why literacy progress requires a lot more than training How culture can be fluid across departments and how that impacts adoption Why data literacy must be more than a side of desk activity The importance of understanding the psychological of winnings hearts and minds The educational mechanisms used to drive effective change Why you have to create key messaging that is tied to business objectives How to assess people to develop the right curriculum for individuals Why you never want people starting in the wrong place Identifying your key strategic cohorts The nuances of top down versus bottom-upGetting the communications and marketing messages out into a business Why it’s not just about what people learn but how they learn and interact

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 45, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tony Zona, Chief Data Officer at Grant Thornton UK, where they discuss how to translate the language of data to create a unified language, which includes; 

    Operating for 25 years in the same organisation Being a translator in his personal family life Why coming from a non-traditional background has been a huge benefit for his career The unusual situation of having Data Leaders within its advisory business The benefits and downsides of being in the same organisation for so longWhy translation is the key to success in both the business and technical settings How to avoid the business coming to you with pre-defined solutions Creating the muscle memory to establish the ‘why’The misconception that all businesses require the same thing from a CDO Why semantics are part of the translation challenge Why the data literacy challenge is a cultural one and not a training oneBusiness Leaders don’t want to talk about Data The importance of articulating not just what the benefits are, but what that means Creating a team that is focused on the business objectives and benefits Why data can and should become a unified language of business Why the language we use internally as an industry we shouldn’t use within our organisations Ensuring you can articulate the risks of not having a unified language as well as the benefits Why it’s your job as a Data Leader to understand what is important in relation to terminology inside an organisationWhy the immaturity of the industry still causes many of our challenges Why organisations are still figuring out what they want and need from their data investments Articulating messages differently for different audiences  

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes; 

    Selling Satalia to WPP Why it’s become a successful acquisition Launching a research organisation to understand ‘machine consciousness’Why machine consciousness will be a very important question we’ll face as a species over the coming years  Why we should be looking at AI through applications not technologies How GenAI has given artificial intelligence a UI Why GenAI isn’t the panacea of AIThe 3 things that you need to unlock value with GenAI Why you need differentiated talent to succeed with AI How optimisation algorithms will still give you the biggest bang for your buckWhy the most popular definition of AI is the weakest Why using human beings as the pinnacle of intelligence is not a good idea The 6 categories of applications of AI that resolve any business friction Why we should be tracking neuromorphic computing How GenAI has disrupted the media, advertising and marketing sectorsWhy LLMs are like intoxicated graduates Figuring out which problems to tackle that will truly disrupt your business Why the capability of the technology will outrun the speed of adoption The questions to ask to spot the genuine ‘AI Experts’ A controversial view on AI ethics surrounding intent The 3 type of AI risks The 3 questions you need to ask yourself to deploy AI safely Why we may only be 10-20 years away from a superintelligence Why a superintelligence could be the biggest existential threat to humans if we don’t focus on safety Why we have a duty of care to build conscious AI

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes; 

    The catalyst for launching CollibraWhat the title Chief Data Citizen meansSetting up the chief data office inside CollibraWhy people confuse Collibra for a data management software companyDefining value and data monetisationWhy selling data is the least common way of monetising dataHow to use data to turn it into moneyHow the immaturity of the CDO role affects the ability to monetise dataThe 5 enterprise capabilities of the MIT data monetisation frameworkWhy putting the data product in the middle is what makes the money The evolution of the data product and what it is or isn’tWhile monetizing data is difficult that’s not an excuseWhy the ‘data as an asset’ trend will be unstoppableBut, why most companies don’t treat data as an assetThe Databricks V Snowflake debateWhy most data vendors are like ants in comparison to the ‘hyperscaler’ titansWhy those titans are benefitting CollibraWhy organisations will never succeed in putting all of their data in one placeWhy the data vendor ecosystem still has a long way to grow

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 42, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Davin Crowley-Sweet, Chief Data Officer at National Highways.

    After Davin's first appearance almost 2 years ago (still the most listened-to episode of all time) they discuss what’s unfolded since valuing their data as an asset and the failings of the D&A industry, which includes; 

    Why CDOs are playing musical chairs The language of business is finance and what that means for dataMaking data an asset class in its own right Why your job is to create clarity from ambiguity Recognising the difference between conflict and tension Why data professionals hide too much behind technical skills Putting a valuation on your data asset and the benefits of doing so Why the valuation is merely a means to an end The difference between valuation, value, benefits and monetisationWhy being an enabler may provide good benefits but won’t capitalise on the value of the data The relationship between valuing your data asset and capital allocation How valuing the data asset has changed the business model How data people create new meanings from words that already exist and wonder why they’re being misunderstood Why it’s easier to make a data team business literate than it is to make an entire business data literateWhy you don’t need a ‘data culture’ Why there’s a fear of speaking about failure in the D&A industry Why creating a strategy was the biggest failure of his career Why earning trust and emotional commitment of the organisation is critical to successData is hard because the job exists to challenge senior leaders' belief systems Why “you’re mental” if you think technology will fix that problem Why the future skillset of the CDO is more aligned to psychologists and philosophers What you should do today as a D&A professional if you want to make a difference

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 41, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dominic Holden, Head of Data Governance at Jet2.com, where they talk about the key considerations when building out a data governance function from the ground up, which includes;  

    Constructing the data governance operation Clearly defining who does what, whenGetting sponsorship and buy-in for data governance Reframing what data governance isDemocratizing data across an organisation Defining and upskilling a data ownership structure Prioritising where to start and what the focus areas should be Balancing the academic and theoretical concepts with reality Considering the practicalities when designing your data governance framework Ensuring that data governance is viewed as a value-creation endeavour and not fixing data The skills and experience needed to build a well-balanced data governance team

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy, Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design and deliver an enterprise data literacy programme, from planning to impact, which includes;

    Understanding the business case for data literacy programmes Who should drive it and whyThe key steps in planning effective enterprise data literacyApproaches to obtaining buy-in and sponsorship How to build a data academy Communicating the value to the wider business Branding people with persona names Ways to measure success Why success metrics will change with maturity Proving the ROI on data literacy initiativesIf there is resistance to the word 'literacy'If structured data literacy programmes can work in smaller organisationsThe scale of dedicated resources required to execute Typical objections to running data literacy programmesSelling the benefits of why a data literacy programme is required  The common challenges faced when implementing a data literacy programmeOvercoming those challenges Assessing the current level of data literacy before startingTailoring data literacy activities for  different stakeholders and departments

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes;  

    Understanding what matters to your audience The link between value and effective storytellingFocusing on what drives decisions and not what is cool and insightful The importance of perception and how storytelling can reshape itWhy your language determines your impactThe storytelling nuances between B2B and B2C Why you should never refer to your stakeholders as clients Why you should be a journalist and not a novelistCase studies where storytelling changed outcomes and led to success.Strategies for upskilling your team in storytelling and influencing.Constructing your team with storytelling and influencing skills in mindPractical tips for improving storytelling skills for listeners

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 38, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rui Machado, Vice President of Data Engineering and Architecture at H&M Group, where they discuss data modelling, accessibility and translating highly technical solutions into business value, which includes;

    Working for household names such as Nike and Meta Leading a team of 200 Data Engineers at H&MBecoming the author of; Analytics Engineering with SQL and Dbt: Building Meaningful Data Models at ScaleH&M’s focus on sustainability and society Why data modelling lost relevance and why it’s had a resurgence The fundamental changes in how organisations build and use data modelsWhy decentralising ownership of data has disrupted the industry Why SQL is still the core tool for data teams and why it has survived despite the explosion of the modern data stack Why there has been a refocusing on data accessibility      What sets the great engineers apart from the good engineersWhy data engineering teams need to be more aligned to their business stakeholders  Why engineers need to understand the economics of building specific applications  How organisations can ensure that their technical teams are delivering things that will help the business to create/realise value Why some technical people can elevate themselves into leadership and others struggle How to connect very technical concepts to business outcomes and strategiesUsing OKRs to understand business priorities and align your engineering goalsThe shift from data teams being a service team to being a partner

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 37, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Claire Thompson, Group Chief Data & Analytics Officer at Legal & General, where they discuss the power of influencing and operating at board level to transform organisations, which includes;

    Starting her career as a SAS programmer The key traits and attributes a CDO/Data Leader need to be effective at board level Intentionally taking a sideward career step to get the opportunity to become a better communicator Why influencing skills can be problematic for CDOs/Data LeadersThe importance of being a great storyteller and its relationship to value cretion The conditions that D&A teams require to add tangible business value  Finding the sponsors in your organisationWhether you need to be in the boardroom to influence The expectations of the boardroom in relation to Data & Analytics If executives are expecting tangible ROI from their investment Building an AI Accelerator within L&GBeing a part of the Lord Mayors Ethical AI initiativeThe practical education pieces that can be done to upskill/educate stakeholders  The key to ensuring that data, analytics and AI is treated as a transformational endeavour it needs to beThe relationship between DEI and the ability to influence to create value Hints/tips on how to get DEI right in a world where so many D&A teams struggle with it

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 36, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Daniels, Chief Data Officer (Corporate Bank) at Deutsche Bank, where they discuss the delineation between business and technology, which includes;

    Why organisations haven’t put data as a first-order citizen historically Avoiding unnecessary transformation of our data Finding good, opportunistic data science use cases within sales and product teams Why the things we built 18 months ago we’d never dream of building today Having the right conditions for success as a CDO Why you’ll never have an enduring model that is right for all situations at all times The move from centralised to distributed structures to align with product lines Why extreme centralisation doesn’t work Making data everyone’s problem Why where data is homed in an organisation can matterWhy to be successful it has to be a topic of importance at the board/exco levelWhere it sits is irrelevant if it isn’t a topic of importance at that level The importance of creating a common purpose Why reporting lines should matter to D&A professionals if they want to growWhy you need to be both business and technology literate to succeed as a D&A teamHow the lines are blurring between business and tech The importance of cross-functional teamsWhy automation is increasing the need for better technology expertise and focus The importance of real-time observability Upskilling as someone from a non-technology background Why industry events are a necessity for learning Why process reengineering will be a key to success in a rapidly evolving world The importance of AI literacy at the exec level so they can reshape their thinking Not believing in data strategies The importance of explainability Why it’s necessary to think beyond the first-wave of GenAI possibilities

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes;

    Ending up in Data Governance by accident Rebranding from Data Governance to Data Management The recognition that Data Management can support Why repetition, persistence and resilience are the key to driving buy-in and sponsorship Using different content and analogies to communicate with different teams The importance of getting into as many meetings as possibleUsing a variety of different mediums to communicate with your business teams Why data management success requires a fundamental mindset shift for the entire organisation  Communication differences between business teams and executives Why the perception of legacy organisations versus digital natives isn’t always accurate Prioritising which data management use cases to tackle first  Why willing partners are critical and how you identify themWhy people skills are so critical when working in data managementHow personality can take you a long way Why the perception of job titles can make a difference Balancing quick wins with long-term strategic initiatives The role of technology and tooling in data governance Why data discoverability is a critical component to successThe importance of retaining and sharing company knowledge The differences between data governance and AI governance How GenAI will impact data governance   

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes;

    The distinction between a ‘Head of’ and CDO role Why value has become a buzzwordWhy value has to be embodied culturally to be attained Why the role of a D&A team is to help their business sell more Translating technical work into business benefits The mindset shift required to get your D&A team talking in business speakThe relationship between the team you build and the success you’ll have Recruiting to build a cohesive team Why ICs often struggle to cope once promoted into management Why the language of the business has to be spoken internally within the D&A team Why your team always need to know why they’re doing something The importance of having a very clear vision of the direction you're heading Being really clear on the problem you’re trying to solve Why many D&A teams are driven by the wrong things The role of business leadership in defining our D&A direction Why you should focus on the customer and the value will follow Building a business culture into a D&A team The art of explaining very complex topics in very simple languageEmbracing neurodiversity for success Practical tips for creating a truly inclusive environment

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 33, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Janoo, Chief Data and Analytics Officer at Diageo, where they discuss the debate around CIO and CDO relationship and reporting lines, due to Steve’s background as a former Global CIO to get an alternative view, which includes;

    Reporting lines and why they shouldn’t matter The challenge of perception Why the status of the technology function plays a major part Why wherever you sit it’s only ever about the business strategy and outcomes How the conversation differs between CDAO and CIO versus other business leaders Why the CIO and CDAO should work together to create common ground Why there is too much for one person to take ownership and accountability across Digital and Data Why the CIO is often in the boardroom and the CDAO isn’tThe lack of understanding of the CDAO role at the exec level Why the lack of standardisation confuses executives Landing your message in the boardroom if you’re not in the boardroom How not all digital and data exec conversations don’t take place in the boardroom Why you have to find your medium to land your messages you need to land Why the CDAO needs to be empowered to build on top of existing technology platforms What the perception of D&A actually is in the boardroom  Demonstrating the value you deliver Why incremental value is a must to balance investment and ROIWhy flexibility, speed and agility are value drivers in modern-day business Why executives are still bought into the fact that data adds value Why the transformational nature of the CDAO role drives the challenges around tenure What a good CIO & CDO relationship looks likeMaking the transition from CIO to CDAOWhy the CDAO is the best person to be accountable for GenAI

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside;

    Hannah Davies, Head of Data Culture & Excellence at Admiral GroupJosh Cunningham, Group Head of Data Culture at Lloyds Banking GroupCali Wood, Head of Data Strategy and Culture at AXA Sandra Oudshoff (who was the Global Analytics Engagement Lead at Heineken at the time of recording)

    Where they discuss how Data Culture teams are transforming organisations in 2024, which includes;

    Why Data Culture is more than just training The relationship between being 'data-driven' and failureThe importance of people and trust to improve competency and capability Why it’s important to break the notion of culture down by target audienceWhy data culture is everyone’s jobThe importance of having dedicated roles to drive data cultural initiatives Why culture is important to make better decisions that drive business value The different types of data culture initiatives that these organisations are deliveringBattling against ‘the taught’ fear of data Differences in upskilling when catering for D&A colleagues and business stakeholders The importance of upskilling the executive teamUsing different mediums and methods of communication to highlight the value being realisedMeasuring how good your data culture is and the value of your culture initiatives The impact that data culture has on the value generated The importance of tracking and measuring engagement Understanding your data maturity and having a maturity roadmap The relationship between culture and valueTailoring culture initiatives to different personasThe relationship between self-service and data culture The major roadblocks/challenges you may face The  impact that GenAI will have on data culture/literacy initiatives Key advice for any organisation that is just about to embark upon its Data Cultura journeyMaking these initiatives mandatory or optional Making data sexy and fun

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

  • In Episode 31, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Justin Windle, Head of Data Oversight at First Citizens Bank, where they discuss the purpose of data evangelism and how to set the north-star and sell the value, which includes;

    Setting your north star Operating in a buzzword-heavy industry Understanding your purpose and where you’re heading Setting a North star in the absence of a data strategyWhy too many D&A journeys purely tactical  Why your D&A strategy may change but your north star shouldn’tWhy value is the “why”?Why your communication around the north-star should be different for different audiences Why you should brand your data organisation internally The progression of the Data Leader Moving from reactive to value-driven Building to deliver value quickly but also towards your visionThe disparity between average tenure and average roadmap The need for having different CDOs at different stages of the journey Tying value to your north-star Creating advocates across your organisation How 99% of organisations are not sold on the value of dataWhy the primary role of the CDO is to be evangelist The importance of learning to craft the D&A message to the different business functions Why you have to sell the benefits and get people excited Why the last thing you should do is talk about data Why you should give people bragging rights Why you should never build your North Star on a business case Why value and valuable are 2 different things The relationship between culture and evangelism Why you may be struggling to build a data culture Getting the business stakeholders to help define the north-starWhy people are the major roadblock to reaching a north-starWhy it’s easier to sell D&A to executivesEvangelism will help change the incorrect perception of the industry Why most companies don’t understand what the role of the Data Leader is

    Thanks to our sponsor, Data Literacy Academy.

    Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

    If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

    At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

    From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

    We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

    Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.