Episoder
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In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.
During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.
Key Moments
[00:00] Who is Michael Mirau and what are Family Business Dynamics
[02:59] Challenges Unique to Family Businesses
[05:57] The Importance of Healthy Relationships especially for family business
[09:00] Navigating Leadership Transitions
[ 12:01 ] Example of How to Compete as a Service Business
[14:30] Intentional Succession Planning
[18:50] How to connect with Mirau and resources for family businesses
More about Michael Mirau
GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz
Check out Mike's website: https://www.resultsimproved.com/michael-mirau
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved
This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
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In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.
During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.
Chapters
[00:00] Introduction and the senior living marketing boom
[02:42] Understanding the SMART Marketing Framework
[05:16] The Role of Strategy in Senior Living Marketing
[08:35] Differentiation in a Competitive Market
[12:49] Aligning Marketing and Sales Strategies
[16:59] The Critical Role of Websites in Sales
[19:56] Introducing Smarter Marketing Certification
More About Debbie Howard:
Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2
Check out Debbie’s website - https://seniorlivingsmart.com/
Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/
This episode is sponsored by Oracle - http://oracle.com/ducttape
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Then, let us know what you loved most about the episode. -
Manglende episoder?
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In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'.
He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.
We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.
Key Takeaways
Starting a business with limited resources can lead to innovative solutions.
Belief in people is crucial for leadership and team success.
Aligning a team around a joint mission enhances performance.
Creating a positive employee experience is essential for retention.
Feedback should be constructive and encouraging to foster growth.
Stay interviews provide valuable insights into employee satisfaction.
Company culture is shaped by the behaviors tolerated within the organization.
Community initiatives can enhance employee engagement and brand reputation.
Recruitment should focus on finding individuals who align with the company's mission.
Training and development are crucial to building a skilled workforce.
More About Brian Gottlieb:
Check out Brian’s website - https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F
Follow Brian on Linkedin - https://www.linkedin.com/in/brian-gottlieb-bb66094/
Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams - https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers.
Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has become a valuable resource for authors seeking to refine their craft and successfully navigate the publishing landscape. His book, “The Shithead: A Novel in Fifty Songs,” is set to be released on the 19th of September this year.
Key Takeaways
Writing is a skill that requires deliberate practice and expert feedback.
Start by writing short scenes before attempting to write an entire novel.
Books have the power to leave a legacy and impact readers.
Expert feedback is crucial for improving writing skills.
More About Tim Grahl:
Add Tim Grahl on LinkedIn
Check out his Website
Grab a copy of The Shithead: A Novel in Fifty Songs
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
Like this show? Click on over and give us a review on iTunes, please!
Connect with John Jantsch on LinkedIn
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In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach.
He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.
Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. He’s been recognized as a top industry leader and inducted into the Hall of Fame at the University of Florida College of Journalism and Communications.
We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover
The significance of call-to-action buttons
The timing of email sends
ESPs' (Email Sending Providers) role
The relationship between email and landing pages
List hygiene and the impact of AI and privacy on email marketing
Key Takeaways:
Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.
Call-to-action buttons: CTAs should be written in the first person to increase click-through rates. The language should focus on what’s in it for your recipient rather than what you want.
Timing: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they?
ESPs: The selection of an ESP should be based on your business’s specific needs. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you’re tempted to blame your ESP, ask if you chose wisely.
Landing Pages: Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling.
List Hygiene: List hygiene is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences.
AI: AI is expected to significantly impact email marketing in the future. Apple’s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.
More About Jay Schwedelson:
Check Out his Website - https://jayschwedelson.com/
Visit Guru Conference - http://www.guruconference.com/
Add him on LinkedIn - https://www.linkedin.com/in/schwedelson/
Rate, Review, & Follow on Apple Podcasts
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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.
In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.
Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing:
Quality
Reliability
Safety, and
Health.
He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.
Key Takeaways
Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health.
Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
Marketing plays a vital role in communicating the value of a service and building trust with customers.
More About Joe Crisara:
Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/
Check out his Website - http://servicemvp.com/
Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?
I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?
With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats.
I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.
Key Takeaways
Content is essential for building trust and authority.
AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content.
Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content.
Using AI to create videos and repurpose content can save time and effort in content production.
The content sprint methodology involves starting with original content and using AI to generate additional assets.
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode was brought to you by:
ActiveCampaign
Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo
Wix
work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.
https://www.wix.com/studio -
In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.
I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?!
Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn’t just repurpose your content but make it purposeful.
I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better.
Key Takeaways (Or What I Believe)
Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market.
Focus on solving your ideal client’s problems rather than just promoting your products or services.
Create purposeful content and use marketing automation to personalize your interactions with customers.
Build long-term relationships with customers and prioritize customer experience as the true differentiator.
Measure the effectiveness of your marketing activities to avoid wasting time and money.
Use data to gain insights and make informed decisions.
Avoid unnecessary complexity in marketing and strive for simplicity and clarity.
Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape
Wix
work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio -
In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile?More so;What does it mean to be a Fractional CMO?What are the skills required?How can this role significantly impact your agency’s growth strategy? Key Takeaways:Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company’s long-term goals.Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy.Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency.Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments.Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company’s bottom line, proving their value through continuous improvement.Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business’s objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives.This episode of The Duct Tape Marketing Podcast is brought to you by:ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promoWixwork in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.https://www.wix.com/studioRate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
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In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.
We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues.
Key Takeaways
Ethical leadership is crucial in shaping the future of business
Companies need to care about their employees and the issues that their employees care about
Authenticity is key in balancing the potential cost of doing the right thing
Virtual reality and mixed reality have educational potential in understanding complex societal issues
Chapters
[00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative'
[02:32] Leading with Consciousness: The Ethical Imperative
[05:17] The Impact of the Pandemic on Business Practices
[10:12] Navigating the Balance: Doing the Right Thing vs. Cost
[17:27] Exploring Complex Societal Issues through Virtual Reality
[20:36] Conclusion: Connect with Andrew C. M. Cooper
More About Andrew C.M. Cooper:
Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/
Check out his Website - https://www.andrew-cooper.com/
Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831?
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of The Duct Tape Marketing Podcast is brought to you by:
Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape
Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.
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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success.
In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. "We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you're a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time.
Key Takeaways
With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.
More About Jeff Walker:
Check out his Website - https://calendly.com/url?q=https%3A%2F%2Fjeffwalker.com%2F
Follow him on X - https://x.com/jeffwalker
Grab a copy of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - https://www.amazon.com/Launch-Updated-Expanded-Anything-Business/dp/1401974732
Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program
https://productlaunchformula.com/masterclass24/
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
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In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes.
Key Takeaways
We’ve all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool?
DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody.
You want a potential client, a lead, not just a dead end, so perhaps don’t pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you’ll learn how to optimize your sales-management practices with DMs, why they’re becoming an essential sales tool, and how to leverage this approach for your agency's success.
More About Sean Malone:
Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/
Check out his Website - https://flowchat.com/
Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market.
Key Takeaway:
The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy.
Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise.
Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness.
Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction.
Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
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In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats.
Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results.
Key Takeaways
We’ve all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful?
Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home.
Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you’ll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry.
More About Kevin Rains:
Check out his Website - dappledlightadventures.com/
Follow him on Instagram - instagram.com/kevin_rains/?hl=en
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
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In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies.
AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.
Key Takeaways
I know we've all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time.
AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions.
In this episode, you'll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth.
More About AJ Wilcox:
Check out his Website - b2linked.com/
Follow him on LinkedIn - linkedin.com/in/wilcoxaj -
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In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fostering supportive and effective team environments.
With a deep understanding of how unprocessed trauma can influence behavior and leadership dynamics, They offer an interesting perspective and a novel lens for transforming workplace culture.
Key Takeaways
What is Trauma, and do we have enough (that’s right) enough of it?
Kelly Campbell defines trauma as “unintegrated energy and information" that overwhelms the nervous system, affecting how leaders respond to stress and interact with their teams. We discuss the critical role of trauma-informed leadership in creating a supportive and innovative work environment. By acknowledging and addressing personal and collective trauma, leaders can enhance trust, collaboration, and psychological safety within their organizations.
We probably won’t go as far as to call it a "safe space" as, according to them, only your employees can determine that. But a “supportive environment,” for sure.
T - Trauma
L - Leadership
C - Consciousness
Kelly Campbell emphasizes the importance of self-awareness in leadership. They explain that many leaders unconsciously exhibit people-pleasing or controlling behaviors, which can undermine team morale and productivity. Through self-reflection and trauma healing, leaders can shift from reactive to responsive behaviors, understand their internal biases, and foster a culture of openness and growth.
Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention.
More About Kelly Campbell:
Connect with Kelly Campbell on LinkedIn - linkedin.com/in/kellylcampbell/
Visit their Website - klcampbell.com/
Grab a Copy of Heal to Lead: Revolutionizing Leadership through Trauma Healing - amzn.to/4cE6j4X
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive.
Jodi Wellman’s journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. She emphasizes that confronting our mortality can lead to a profound shift in prioritizing and approaching our lives. This episode is a must-listen for anyone seeking a more intentional and regret-free life.
Key Takeaways
You're only young once, says John Craige, but I often wonder: How often are you old? Alluring, yet taboo. Compared to other cultures, On this side of the planet, we’re usually weird about the subject of Death.
According to this episode’s guest, It all starts with our denial. In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. She emphasizes balancing vitality with meaning, setting anticipatory goals, and the importance of community and accountability in achieving a fulfilling life. Stick with us and learn how we can transform our lives into an astonishingly vibrant journey by making bold choices and integrating pleasure and purpose into our routines.
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In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market.
Key Takeaways
Jesse Wroblewski highlights the importance of adopting a supervillain mindset to differentiate your brand. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. He emphasizes the value of polarization in marketing, stating that being loved by a few is better than being mediocre to many. He also introduces his “universe of differentiation” concept, outlining practical ways to stand out in a crowded market.
Authenticity is crucial for successful differentiation, and brands should align their unique selling propositions with their core values and strengths.
More About Jesse Wroblewski:
Connect with Jesse Wroblewski on LinkedIn - decommoditized.com/
Visit his Website - decommoditized.com/
Grab a Copy of Marketing For Supervillains - amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLBNDVLF/?tag=mfsvwebsite
Check out his Youtube - youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. This episode is packed with rare insights on transforming any agency’s leadership approach by integrating thoughtful practices into your daily routines and organizational culture.
Key Takeaways
Darcy Luoma explains the “Thoughtfully Fit" framework, emphasizing self-awareness, agility, self-management, and building stronger interpersonal relationships.
Our conversation provides practical tips for integrating the "Thoughtfully Fit" principles into your daily leadership practices. These tips help leaders at all levels foster a more thoughtful and practical approach to managing teams.
She also highlights the broader implications of adopting this mindset, including personal growth and a more fulfilling professional life. By focusing on thoughtful practices, leaders can achieve a balance that enhances their personal and organizational success. Leaders can improve decision-making, adaptability, and team dynamics by reflecting on their actions and fostering a collaborative environment.
More about Darcy Luoma
Visit her Website - darcyluoma.com/
Check out her LinkedIn - linkedin.com/in/darcyluoma/
Grab a copy of Thoughtfully Fit: Your Training Plan for Life and Business Success - amzn.to/3RpeLNp -
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In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue.
Key Takeaways
Dough Davidoff emphasizes the importance of hypothesis-driven growth, where businesses form hypotheses, test them, and learn from the outcomes to make data-driven decisions. He distinguishes between speed and velocity, highlighting that true progress comes from moving in the right direction. A strong Rev Ops function is crucial for optimizing revenue generation, enabling marketing, sales, and customer success teams to work cohesively. While embracing organizational silos, he stresses the need for proper context and communication. Companies can use well-designed frameworks to align strategies across departments, ensuring consistent and scalable business growth.
If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
More About Doug Davidoff:
Connect with Doug Davidoff on LinkedIn - linkedin.com/in/doug-davidoff-76396b1/
Visit his Website - liftenablement.com/
Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business - amzn.to/45BVkqJ
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