Episoder
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This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business.
Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a deeper level.
If you're on a quest to unearth the secrets behind compelling ads that not only catch the eye but also convert, catching up on the previous episodes will set the stage for today's insights.
By listening to this episode, eCommerce entrepreneurs will learn:
The foundational steps to crafting magnetic messages that resonate deeply with their target audience, leading to increased engagement and conversions.
How understanding your audience's core problems is crucial in tailoring messages that speak directly to their needs and desires.
The importance of focusing on the benefits and outcomes your product or service delivers, rather than just its features.
Strategies to create FAB (Features, Advantages, Benefits) statements that succinctly communicate the value of your offerings to potential customers.
Key Talking Points, Themes, or Takeaways:
The Essence of Magnetic Messaging: Understanding the magnetic nature of messaging and its power to attract the right customers while repelling those that don't align with your brand's values.
Audience Clarity: Emphasising the need to get crystal clear on who you're communicating with and what their main pain points are.
The Shift from Features to Benefits: A crucial pivot from listing product features to highlighting the tangible benefits and outcomes for the customer.
Creating FAB Statements: A practical guide on formulating FAB statements to effectively convey the value of your products, making your ads irresistible.
Preparing for Success: An overview of the necessary groundwork before diving into ad creation, ensuring that your messaging aligns with your brand pillars and audience's needs.
I hope you enjoy the episode.
Links mentioned in the show:
Previous Episodes
Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series
Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series
Part 3 - https://sites.libsyn.com/441627/part-3-harness-the-power-of-meta-ads-series
Be sure to revisit the first three parts of the series for a comprehensive understanding of meta ads, audience identification, and defining your brand pillars.
Megan’s Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter
Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.
Lume Marketing - https://lumemarketing.com/
Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.
As we prepare to dive into 'Creative That Converts' in our next session, remember that the power of your advertising lies not just in what you say, but in how you say it.
Join me as I guide you through understanding and application of Facebook ads, paving the way for unprecedented growth and success in your eCommerce ventures.
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Part 3 - Harness the power of Meta ads series
In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars.
This episode is a treasure trove of insights on identifying what makes your business unique and leveraging these elements across all marketing channels, not just paid media.
By listening to this episode, eCommerce entrepreneurs will learn how to harness the power of their brand's core values and messages to amplify their marketing efforts across the board.
In this episode, eCommerce entrepreneurs will learn:
The significance of brand pillars in crafting a successful Meta ad campaign and their overarching role in every marketing strategy.
Step-by-step guidance on identifying and clarifying your brand pillars, with real-life examples from past mastermind students.
Practical tips and exercises to help you articulate what stands your business apart in the marketplace.
Insights on applying your brand pillars to not just paid media but enhancing every aspect of your marketing for cohesive and powerful brand messaging.
Key Takeaways:
Understanding Brand Pillars: Learn what brand pillars are and why they are crucial for the success of your Meta ads and overall marketing strategy.
Real-Life Examples: Hear from past mastermind students like Louise from Perky Pod and Chrissy from Gigi Bib, who share their journey in identifying their brand pillars and the transformative impact it has had on their marketing.
Practical Exercises: Discover exercises and tips to help you identify your brand's unique pillars, ensuring your marketing messages are grounded in what makes your business stand out.
Applying Brand Pillars Across Marketing Channels: Gain insights on leveraging your brand pillars beyond paid media to strengthen your marketing efforts, from social media posts to email marketing.
Links mentioned in the show:
Previous Episodes
Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series
Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series
For newcomers, it's recommended to listen to the first two parts of the series to fully grasp the context and build a comprehensive understanding of Meta ads.
Megan’s Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter
Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.
Lume Marketing - https://lumemarketing.com/
Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.
This episode demystifies the process of identifying and applying your brand pillars in Meta ads and beyond, offering a roadmap to more effective and resonant marketing.
Understanding and articulating what makes your business unique is not just about standing out in a crowded marketplace; it's about creating a connection with your audience that goes beyond the transactional.
Join me as I guide you through this crucial step in your journey to becoming a self-sufficient, successful online entrepreneur.
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This is Part Two of my series on how to create, set up and run successful Meta ads.
Today, we’ll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to.
So if we want to create ads that resonate with our audience, we need to know who our audience is and that's what we're diving into today.
I hope you enjoy the episode.
Links mentioned in the show:
Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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Today’s episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse and optimise your own successful Meta ads like a pro.
By listening to each episode of this really practical and tactical series, I'm going to lift the hood and take you through the exact process that I use in my done-for-you Meta Ads agency, Lume Marketing. And this is also the exact same process that I teach my students in my course and my masterminds so that they can learn how to do and run successful Facebook and Instagram ads.
I'm bringing this wealth of knowledge directly to you through this podcast series so that you can take it and apply it into your own business. Whether you're looking to refine your existing strategy or starting from scratch, I'm here to ensure you have the tools and insights needed to make your e-commerce business thrive.
I hope you enjoy the episode.
Links mentioned in the show:
Facebook Ads Success Metric Tracking Sheet - https://meganwinter.ck.page/5947090b8f
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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In today's episode, I’m excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook ads can double, triple, or even more, your ad results instantly. It's a total game-changer!
By listening to this episode, you'll have a peek into our agency’s latest discoveries in Facebook advertising, and compare the traditional funnel approach with our innovative method.
This episode is packed with insights and actionable tips. Hear about the success stories and outcomes from using this new strategy and learn about the new way of doing Facebook ads and how it's bringing incredible results.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it even if we're not running ads yet? Spoiler alert: the answer is definitely yes.
By listening to this episode, you’ll learn exactly what the Facebook pixel is and why it's important. I'll show you how to see if your Facebook pixel is working correctly. Let’s find out why it's important to have the pixel set up even before you start running ads.
This episode is going to be insightful and full of practical advice. It might get a bit technical, but it's packed with valuable info for your online store.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.
In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did.
Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you.
This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.
I hope you enjoy the episode.
Links mentioned in the show:
Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience
Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is a powerful tool to help you sell more in your online store.
By listening to this episode, you'll learn about the framework that can transform how you sell products online, and discover how to create marketing that really sticks and effectively sells your products.
This is the same framework that has helped our students and clients achieve great success. I'm eager to share these insights with you, so you can apply them to your own online store.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clear on who you're talking to, way beyond just basic age or gender.
By listening to this episode, you'll understand why knowing your audience is about more than just demographics. I'll show you how to really get to know your audience and why it’s crucial for your business.
Learn techniques to identify and connect with your high-value customers and discover how this deep understanding can massively benefit your eCommerce strategies.
Get ready for an insightful episode where you'll learn how to truly connect with your audience on a deeper level. This isn't just another marketing talk; it’s about making real connections that count.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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In today’s episode, I talk to Chrissy Dupé from Gigi Bib.
Chrissy opens up about her incredible journey, transforming a simple idea into an amazing product.
From the drawing board to manufacturing, and then mastering the art of marketing, she shares it all. Her passion and authenticity shine through every step of her journey.
This episode is more than just business talk. It's about making an impact, creating value, and the beautiful balance between generating income and making a difference.
I hope you enjoy the episode.
Links mentioned in the show:
Gigi Bib Website - https://www.gigibib.com.au/
Gigi Bib Instagram - https://www.instagram.com/gigibibshop/
Chrissy Dupé Profile - https://www.facebook.com/chrissy.dupe?mibextid=LQQJ4d
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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In today’s episode, I discuss the importance of a weekly tracking sheet for eCommerce success.
I talk about why it's so important, how you can set one up, what key metrics to measure, and how you can actually use this to drive your business forward so that you can make data-driven decisions, spot trends, continuously improve your business and not let amazingly valuable information slip through the cracks.
This episode is going to be quite hands-on, so you might want to grab a pen and paper. Let’s learn how a simple tracking sheet can be a game-changer for your eCommerce business.
I hope you enjoy the episode.
Links mentioned in the show:
Facebook Ads Success Metrics Tracking Sheet - https://meganwinter.ck.page/5947090b8f
Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year - https://sites.libsyn.com/441627/get-ahead-in-2024-how-to-plan-your-online-stores-promotions-content-calendar-for-the-entire-year
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a big, exciting science experiment.
Today, I’ll show you how to think like a scientist to understand and work with Facebook ads. Together, we’ll find out how to use this mindset to get the best results for you and your business.
By listening to this episode, you'll learn how to keep getting better with your ad strategies, so if you're ready to put on your scientist's hat and dive into the world of Facebook ads, this episode is for you.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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Today, we’re going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we’ll explore what you really need to make them successful.
By listening to this episode, you'll learn what Facebook ads are and what they aren't, discover why Facebook ads aren't a silver bullet and what you actually need to make them effective, and you’ll find out how to set up a solid strategy to turn those ad views into real profits.
In this episode, I'll share tips on how to prevent flushing money down the drain and instead, make Facebook ads a profitable tool for your business. If you’re looking to make your Facebook ads truly work for you and bring in real results, then this episode is a must-listen.
I hope you enjoy the episode.
Links mentioned in the show:
The Art & Science of Magnetic Messaging - https://sites.libsyn.com/441627/the-art-science-of-magnetic-messaging
Megan’s Instagram - https://www.instagram.com/meganwinter/
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In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT for ads helpful, and the previous week's tips for planning your 2024 promotions and content valuable, you're going to love this!
By listening to this episode, you'll learn how to use ChatGPT to write engaging social media posts and emails. You’ll discover how AI can streamline your content creation process. I’ll show you exactly how to leverage ChatGPT for organic social media content.
This episode is packed with useful insights on harnessing the power of AI for your eCommerce store. It's a must-listen if you're looking to take your social media game to the next level.
I hope you enjoy the episode.
Links mentioned in the show:
How to Plan Your Online Store’s Promotions & Content Calendar for the Entire Year - https://meganwinter.com.au/podcast/episode-43-get-ahead-in-2024-how-to-plan-your-online-stores-promotions-content-calendar-for-the-entire-year/
How to use ChatGPT to write excellent Facebook Ad Copy for you - https://meganwinter.com.au/podcast/episode-44-how-to-use-chatgpt-to-write-excellent-facebook-ad-copy-for-you/
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://meganwinter.com.au/mastermind
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Today, I’ve got something really special for you. I’m going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've shared with my Mastermind group and in my agency, and it’s been a game-changer.
By listening to this episode, you'll learn how ChatGPT can write incredible Facebook ads for you, and discover the techniques that have amazed me and my students. I'm sharing everything openly, no holding back! I’ll walk you through exactly how to use ChatGPT for your ads.
If you're looking to improve your Facebook ads and want to know a cutting-edge way to do it, this episode is perfect for you.
I hope you enjoy the episode.
Links mentioned in the show:
AI Can’t Replace Authenticity and Humans Have Inbuilt Authenticity Detectors - https://meganwinter.com.au/podcast/episode-38-ai-cant-replace-authenticity-and-humans-have-inbuilt-authenticity-detectors/
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://meganwinter.com.au/mastermind
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In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion schedule - it's not too much, not too little, but just right.
This method is a simple way to make sure your promotions are perfectly balanced and effective. This includes everything from emails, social media, and blogs, to Facebook ads.
By listening to this episode, you'll have all your content and promotions ready for the whole year. If you're looking to get organized and stay ahead with your eCommerce promotions and content, this episode is for you.
Find out how having a well-structured plan can streamline your creative production and marketing efforts for the entire year.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Mastermind Waitlist - https://meganwinter.com.au/mastermind
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Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business.
In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Small Business.
We’ll talk about how optimizing your website conversion plays a critical role in boosting your bottom line, and share how it can supercharge your revenue.
So, if you're ready to discover the secrets to turning clicks into cash, stay tuned because this episode is a really juicy one.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
Clayton’s Instagram - https://www.instagram.com/inspire_small_business/
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In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.
Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.
This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
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As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it.
In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.
This episode can help you analyze your own marketing and see if you are making these mistakes.
I hope you enjoy the episode.
Links mentioned in the show:
The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want - https://meganwinter.com.au/podcast/episode-29-the-number-one-thing-people-care-about-how-to-sell-more-by-focusing-on-what-your-customers-want/
What can Bricks and Mortar Stores teach us about Online Marketing - https://meganwinter.com.au/podcast/episode-34-what-can-bricks-and-mortar-stores-teach-us-about-online-marketing/
People Want to See You. Stop Hiding Behind Your Brand. - https://meganwinter.com.au/podcast/episode-39-people-want-to-see-you-stop-hiding-behind-your-brand/
Megan’s Instagram - https://www.instagram.com/meganwinter/
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One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic.
As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. People buy from people they know, like, and trust. When businesses are authentic, they connect with their customers on a deeper level and build trust and loyalty.
In today’s episode, I'll talk about one of the most important aspects of authenticity and why people want to see you. I’m going to share a few things you can do to be more visible as an online store owner.
I hope you enjoy the episode.
Links mentioned in the show:
Megan’s Instagram - https://www.instagram.com/meganwinter/
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