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In this episode of the eComWhiz Podcast, we chat with Amy Wees, CEO of Amazing at Home, the Listing Optimization Queen herself! Amy shares her insights on listing SEO, copywriting, and how to improve on what you're doing wrong to cash in on higher conversion rates.
Also covered in the interview with Amy Wees:
1:06 - Introduction of Amy
4:18 - What does "listing optimization" mean to you?
6:38 - Why understanding your keywords = money
10:14 - Keyword phrases or keywords?
15:40 - The 3 pillars of a listing optimization & examples you can use
24:10 - A "guaranteed" no-no in your copywriting
29:28 - Answering your customer questions before they ask them
36:05 - The easiest way to drive conversion rates from 5% to 30%
42:14 - Amy's final tips for A+ contentAmy Wees bio:
Amy Wees is the CEO of Amazing at Home Business Consulting. Her coaching focuses on helping brands develop unique products, validate them in the marketplace, source at profitable margins, and launch those products in E-Commerce with amazing brand messaging, copywriting, and search engine optimization. She shares her skills teach classes at business organizations locally in San Antonio Texas, coaching entrepreneurs around the world through virtual coaching sessions at https://Amazingathome.com , she also covers these concepts on her E-Commerce Tips and Tricks podcast called “The Seller Round Table” - (https://sellerroundtable.com/)Website: https://amazingathome.com/
Facebook: https://www.facebook.com/amazingathome
YouTube: https://www.youtube.com/c/amazingathome
Instagram: https://www.instagram.com/amazingathome/
LinkedIn: https://www.linkedin.com/company/amazingathome/About FeedbackWhiz: https://bit.ly/3CP52al
FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.
Available Amazon Marketplaces: Amazon US, Mexico, Canada, Brazil, UK, Germany, Italy, France, Spain, Netherlands, Poland, Sweden, Turkey, UAE, Egypt, Saudi Arabia, India, Australia, Japan, and Singapore.
#amazonsellertools #sellingonamazon #amazonfba
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We chat with Norm Farrar, who shares some great lessons and perspectives on using influencers to help shape your marketing strategy. Be warned: you may be doing some things wrong with your product marketing strategy. Norman also dives into some KPI driven results of successful influencer campaigns, some not-so-successful campaigns, and what new channels you can expand your reach.
Also covered in the interview with Norm Farrar:
1:03 - Introduction of Norm Farrar; 3:05 - What exactly is influencer marketing?; 4:10 - What a bad influencer marketing campaign looks like; 5:11 - Top questions to ask when building an influencer marketing campaign; 5:55 - Examples of influencer qualities to stay away from; 8:11 - What are (successful) influencers and how to easily vet them; 10:23 - Nano-influencers and the value in them 14:21; - The 5 tiers of influencers; 17:23 - Turning an influencer into brand ambassador; 19:40 - Getting the most out of brand ambassadors; 23:06 - How does a brand ambassador help product launch?; 26:55 - A real life example of influencer marketing done right (and the inconvenient results that followed); 29:40 - What's up with eBay?; 31:18 - Where to start when launching your next influencer marketing campaign; 36:28 - Beginner tips on using Pinterest for your marketing; 38:35 - Closing and where to find Norm
Norm Farrar's bio:
Norm's website: https://normanfarrar.com/
Facebook: https://www.facebook.com/groups/lunchwithnorm
Instagram: https://www.instagram.com/normfarrar/
LinkedIn: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=ca
Twitter: https://twitter.com/normfarrarjr?lang=en
YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA
Pinterest: https://www.pinterest.ca/officialnormanfarrar/_created/
TikTok: https://www.tiktok.com/@normanfarrar/?Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Throughout his career, he has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.
As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly.
About FeedbackWhiz: https://bit.ly/3hi8Fgt
FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.
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Manglende episoder?
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We chat with Steven Pope of My Amazon Guy, who shares some unique - but great - thoughts on how to "polarize" your target audience. Steven also dives into the current state of Amazon aggregates, why he chooses to work with "Mom and Pop" sellers, and what brands can do to build their digital presence.
Also covered in the interview with Steven Pope: "Keep your head out of the hole" - staying competitive in an uber-competitive industry; What Amazon aggregates are up to with their investments; What is the future of "mom and pop" sellers? How to stay ahead of Amazon aggregates by talking to your audience; POLARIZE YOUR AUDIENCE; Risks of being price undercut & building your brand; Steven's secret to 42% conversion rates without a review generating strategy; Steven's one tip to scale; How to deal with current inventory expenses; First thoughts and how to contact Steven Pope
Steven Pope's bio:
My Amazon Guy website: https://myamazonguy.com/full-service-management/
Podcast: http://podcast.myamazonguy.com/ YouTube: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw
Facebook: https://www.facebook.com/myamazonguys/
LinkedIn: https://www.linkedin.com/company/my-amazon-guy/
Twitter: https://twitter.com/myamazonguySteven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to growth hack the platform. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
About FeedbackWhiz: https://bit.ly/3svun3D
FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.
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We're back with a brand new season and a brand new host - David Liggins II! Today, David chats with Andri Sadlak, who shares how we was able to build and scale a digital, and offline, community that became his champions. Andri Sadlak also shares his journey on being an immigrant from Ukraine, challenges he faced when scaling his business, and dives into when other brands should consider selling.
Also covered in the interview with Andri:
Andri's biggest challenges when building his business Tips on communicating with your customers The risks - and benefits - of showing vulnerability Why start a digital community Where to find your community and new customers When is the right time to sell your brand Final thoughts and how to get in touch with AndriAndri Sadlak's Bio:
Website: andrisadlak.com YouTube: https://www.youtube.com/andrisadlak Community: https://facebook.com/groups/andrisadlak Facebook: https://facebook.com/andrisadlakofficial Instagram: https://instagram.com/andrisadlak LinkedIn: https://www.linkedin.com/in/asadlak/ Twitter: https://twitter.com/andrisadlak Clubhouse: @andriAndri is an immigrant e-commerce entrepreneur with one half a million dollar exit in the books. Andri is particularly passionate about brand building. Relationships, not algorithms have brought Andri the best results and also fulfillment from what he does. Andri is currently working on creating new e-commerce brands while consulting other businesses on the topics of Amazon FBA and brand development strategies. Andri is also a founding member of the Ecom Brand Builder Mastermind (ecombb.com), which provides other entrepreneurs with a powerful peer group and a results-driven accountability system. Apply to be considered.
About FeedbackWhiz - https://bit.ly/38N9iJT
FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.
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Mike Hart from Edison and Viahart Toy Company talks about how to protect yourself from Amazon sellers knocking off your products. Mike Hart also talks about creating a toy company, what you need to do in order to protect yourself from knockoffs, prototyping new products, and how to do some basic patent research before bringing in a product to sell on Amazon.
Mike Hart Bio - https://www.edisonlf.com/ - https://www.viahart.com/
Article - Starting a Physical Product Company? You’re Gonna Need a Lawyer - https://medium.com/swlh/starting-a-physical-product-company-youre-gonna-need-a-lawyer-13b2eecebc9f
Mike's e-commerce business was facing an unmanageable amount of trademark, trade dress, copyright, and counterfeit infringement. Every time he reported the infringement to the marketplaces like Amazon and eBay, they would sometimes remove the counterfeit listings but that never fixed the problem. The counterfeiters would often just change their product listings, make new infringing ones, or continue to infringe using different seller accounts. Unsatisfied with the results of reporting counterfeiters, Mike took the legal route and sued them with the intention of collecting money for his loss of sales and damage to his brand. Mike overwhelmingly won his case and collected multiples of his legal fees in damages from the counterfeiters, even the foreign based ones! Having had to pay Mike's company for their IP infringement, Mike's past infringers now know not to infringe on his IP. With how successful Mike's case went, he wanted to help other intellectual property owners enforce their IP in the same way that he was able to. Edison has the experience of working with e-commerce marketplaces and counterfeiters to ensure that they stop infringing and damages are collected.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Mike Jackness from EcomCrew talks about how to build your Amazon brand outside of Amazon. Mike Jackness also talks about creating an information and review site, finding and developing a domain for your brand, the content that should be on the brand site. How to Build Your Amazon Brand Outside of Amazon. Creating an information site to build traffic. How to find a quality domain name to build your information site? How many domain names do Mike Jackness have? Does Mike Jackness buy domains to develop sales? How to hire or find people to help with the site content? Using your own site to build up an outside review. How did you come about buying Tredmill.com? What did you do with the site? Tell us more about EcomCrew?
Mike Jackness - https://www.ecomcrew.com
Mike Jackness is a serial entrepreneur who quit his day job in 2004 to do content and affiliate marketing. Mike jumped into eCommerce in 2012 when he purchased treadmill.com as a parked domain and developed it into a 7-figure eCommerce property. Since then Mike has purchased or started 4 new eCommerce brands and sold 2 of them for 7-figures each. He blogs and podcasts about the entire journey at EcomCrew along the way.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Seth Kniep from just one dime talks about Amazon FBA selling tips for the holiday season 2020. Seth Kniep also talks about the Amazon PPC tips, inventory management, researching new Amazon products, and tips for great Amazon listing titles and descriptions.
Also covered in the interview with Seth Kniep from Just One Dime: What kind of tips can you give to get creative on finding new products to sell on amazon? When creating a product listing what tips can you give on product titles? Tips on your amazon product short description. How to deal with suppliers and tips on what to look for? Seth Kniep gives advice on a non competes with your factory. Information about using a China trading company to your advantage. Dealing with China Factories that are not upfront with you. Sometimes working with a factory that is upfront can benefit you. Tips on Amazon PPC for a product launch. Using keyword research for Google Ad words, YouTube Titles, and Amazon. High-level description on Amazon collecting sales tax. Tips on Amazon Inventory Management. How to contact Seth Kniep, Why Seth left Apple and how he started with Just One Dime.
Seth Kniep: https://www.justonedime.com/start
Frustrated in his corporate job and struggling in his marriage, parenting, and finances, Seth Kniep dreamed of doubling a single dime 20 times which is over $100,000. Living the death-by-paycheck cycle and $24,00 in debt, he set out with just ten cents, dead set on doubling his dime, to create freedom for him and his family. Today, just a few years later, he has built multiple multi-million dollar businesses from his original 10 cents. He is the founder of Just One Dime, the premier coaching company for Amazon FBA sellers, has trained newbie entrepreneurs into millionaires, was flown to Amazon’s headquarters to be consulted for improving Amazon’s third-party platform, was asked by the company of one of the sharks on Shark Tank to run their online Amazon and ecommerce division, runs a sourcing team in China, and was requested by two countries to train their top businesses.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Colin Raja and his wife Angie talk about how to keep your Amazon business going during a crisis. Colin and Angie also talk about measures they took to improve their business by cutting cost and improving manufacturing. These changes allowed them to work less and hire more people to run their Amazon brands.
Also covered in the interview: How to diversify manufacturing to keep your Amazon business going? How many countries do you source from and which ones? How do you handle Amazon Product Launch and why is it unique? Do you need to do giveaways for new Amazon products? How did you deal with the time that Amazon limited inventory coming into FBA? What cost-cutting measures did you do that saved you money? Did you scale your business during a lockdown? What can people change in their company to save money? Exploring different business verticles to increase business? Making changes to limit the amount of time you work on your Amazon business? How did Colin and Angie start selling on Amazon? How they started the India Sourcing Company. How to contact Colin Raja and Angie Raja.
About Colin Raja - CEO of India Sourcing Company - https://www.indiasourcingcompany.com/
Colin Raja is the Founder of India Sourcing Company. He has 10+ years of experience in the global supply chain industry and has worked with many private label companies including his own brands. His forte is Amazon FBA and upon requests from other Amazon sellers, he opened the Indian Sourcing Company to meet the growing demands of diversified sourcing. He will be the person that can help you gain a competitive edge by securing competitive prices and unique PL and custom designs. He is part of the most influential mastermind groups in the seller industry and has been featured in Forbes and Crain's New York.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Ryan Rigney talks about how to drive external traffic to your Amazon listing using new advertising placements and channels. Ryan Rigney also talks about brand building and multi-touchpoint marketing, the three pillars you will likely need to get momentum outside of Amazon.
Also covered in the interview: Where is the best place outside of Amazon to start advertising? What other places should I run ads besides FaceBook? How do you find someone that can make you creatives for Facebook? What have you found that works best on Facebook ads? What about using a simple service from Fiverr? Are your creating funnels from the Facebook ads or just direct to your Amazon product? How many layers on a chatbot before you lose someone and how Ryan uses Shopify? Should you use Shopify as a tester for some new Amazon products? Should sellers ship your Shopify orders from Amazon FBA? Tell us more about this service deliverr.com. How many fulfillment centers and fees for Deliverr? Using your Shopify store to sell samples that you are testing for Amazon products. How is Ryan Rigney using an email list or Facebook group to find new products to sell. What other methods do you use to drive outside sales to Amazon product pages? Diverse where you sell so you are not locked into one place like Amazon. Tell us more about Boost Rooster and Brand Boost Blueprint? How did Ryan Rigney get started selling on Amazon? What leads him to create Boost Rooster services? How to connect with Ryan Rigney.
About Ryan Rigney - https://www.BoostRooster.com/ & https://www.brandboostblueprint.com/
Ryan Rigney is an e-commerce entrepreneur and coach. He has built a brand over the last four years with a diversified presence that sells over $4M per year across Amazon FBA and Shopify. He believes in the power of brand building and nurturing a relationship with an audience, rather than building a brand that just sells on the Amazon platform. Ryan specializes in leveraging paid social media traffic to drive awareness for brands. You can also take a look at Ryan Rigney's amazon class at boostrooster.com.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Jason T Smith aka Jason Thrifts talks about selling CDs, Records, and other great items that he sources from Thrift stores around the country. Jason T Smith also talks about some of the tools he uses when thrifting, garage sales, and also about his time filming the TV show Thrift Hunters on SpikeTV.
Also covered in the interview: When you walk into a thrift store and see an item how do you know you will make a profit on it? When you go into a thrift store what is the first category do you migrate to and which are best? What items sell better that you pick up from Thrift stores? Do you use any tools to look items up when you are thrifting? What about Garage sales, online sites for deals? What about sourcing from discount areas of Walmart or Target? What marketplaces do you sell on? How has the increase in shipping changed your online selling or purchasing? Tell me about the most profitable item you purchased while thrifting? How big are records becoming again? Have you ever tried retail arbitrage? or how about storage auctions? How'd you end up with your own tv show (Thrift Hunters on SpikeTV)? What was your most memorable part of being on the Thrift Hunters? How realistic were the projected profits that you made from the items you purchased on Thrift Hunters? Was there every any item on the TV show that were planted items? If someone wanted to start thrifting what advice would you give them? What do you think you would be doing if you did not have a carrier in thrifting? How long have you been thrifting and what got you into thrifting? Jason T Smith Thrifting Class Information. Do you REALLY love the Spice Girls?
About Jason T Smith aka Jason Thrifts - www.JasonThrifts.com
Jason was born with thrifting in his blood. He was hitting garage sales with his mom and grandma even before he could walk! As he got older, he started to realize that he could buy a lot more used toys than new toys, and he was hooked! Fast forward to adulthood….he was in a job that wasn’t fulfilling, and when a life-threatening infection stopped him in his tracks, he realized that he wanted and needed to follow his passion...thrifting, reselling, AND teaching others how to do so. That passion led him to 2 seasons of his own TV show, Thrift Hunters on SpikeTV, and recent appearances on Pawn Stars, as a professional thrifter
His FB group, The Thrifting Board, has over 57,000 members, and Jason also hosts 2 YouTube shows every week, all of which focus on how to make the viewers and participants better online sellers. Thrifty Business on Thursday nights and Selling Past Your Expiration Date, Being Thrifty Over 50 on Sunday nights. Jason’s other big passion is his lovely wife, Staci. Music is a close second. He loves attending concerts, listening to music, collecting it, and selling it as well! He has been doing the latter for over 20 years and is now teaching people how to buy and sell cassettes (YES, cassettes!), CDs, and vinyl records.
FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Mina Elias CEO of Hydrolyte talks about selling supplements on Amazon and tips on using PPC to launch products with success. Mina Elias also talks about some of the issues you deal with when you sell supplements and also how he was forced to become an expert at Amazon PPC. Lets also not forget that Mina is an MMA fighter.
Also covered in the interview: Should a new amazon seller start with selling supplements? Tell us about some of the regulations and restrictions when selling supplements. What about dealing with the FDA and should I source from china for supplements? Should you carry insurance when selling supplements on Amazon? How carefully do you need to be on the information on the Amazon title and description? Where do you see the supplement business going in the next 5 years? How is Mina Elias using Amazon PPC to drive his product sales? Tell us about "The PPC University"? What made you start training to become an MMA fighter? What lead you to start the Hydrolyte brand? How much time did Mina put into the new Hydrolyte Mango and Pineapple? Why the transition from chemical engineering to running a supplement business? How to contact Mina Elias.
About Mina Elias - CEO of Hydrolyte - https://www.GoHydrolyte.com
Mina is a seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Kristin Ostrander owner of Mommy Income talks about how to bundle your Amazon FBA products to grow your business. Kristin Ostrander also talks about wholesale bundling and how her margins and yours can increase dramatically if you go the direction of using bundling on Amazon FBA.
Also covered in the interview: Bundling products before you send it to Amazon FBA. What are the obstacles when trying to bundle with a Chinese factory? Are there facilities in china that will bundle for me before Amazon FBA? Define the Amazon virtual bundle and how it differs? Issues with Amazon virtual bundles arriving at different times. Are margins better when you sell bundles? Are there certain categories that are better for doing bundling? What about bundling supplements? What do you do if you have a hard time figuring out what to bundle? Wholesale Bundling and what is it? Should you sell bundles on other platforms other than Amazon? What do you recommend for people just getting started bundling? How did Kristin Ostrander get started selling online? How and why did you start MommyIncome.com? Tell us about your podcast Amazon Files. What is the next step for bundling? How to contact Kristin Ostrander?
About Kristin Ostrander "The Bundle Queen" - https://www.mommyincome.com
Kristin Ostrander is a dynamic Amazon seller and teacher who dedicates her energy to helping others start and scale businesses on Amazon. With nearly 20 years of eCommerce experience, she is fully equipped to teach the necessary skills online sellers need to take their business to the next level. With a unique wholesale bundle approach to Amazon backed by a proven Wholesale Bundle Framework™, she has generated over $5 million in online sales. While specializing in Wholesale Bundles, she is also an expert at helping new sellers get started.
Kristin Ostrander founded MommyIncome.com in order to teach others to start and grow businesses on Amazon by turning small steps into big results. Her family consists of 3 beautiful crazy kids, a hunky husband, and 3 super cute fur babies. As a full-time Amazon FBA business owner, podcaster, Amazon selling coach, speaker, author, and business strategist there is never a dull moment in life.
If you tune into her weekly podcast, you’ll discover her quick with and tough love while training others to start and grow businesses online. When she is not doing all this she enjoys baking fun cakes, writing, watching weird DIY YouTube vids, and going to the beach.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Don Henig from AccrueMe talks about how to source capital for Amazon sellers looking to grow their business. Don Henig also talks about helping companies grow their inventory and the big question on "what is the hitch to this Amazon seller funding".
Also covered in the interview: How is AccrueMe different and how does their loan process work? What is the catch to using AccrueMe and how do they make money? Walk us through the steps to get money from AccrueMe? Another scenario of how AccrueMe works? At what point do I start paying back AccrueMe. You can re-roll the profits into more inventory. Is AccrueMe invested in only certain products that I sell? What size Amazon sellers can qualify for AccrueMe? How long should an Amazon seller be in business to be investable? What happens if the Amazon sellers go out of business? AccrueMe does not make you sign a Personal Guarantee. How is AccrueMe being backed with funds?
About Don Henig Co-Founder of AccrueMe - https://www.accrueme.com
Don Henig was born in Brooklyn, NY and began his entrepreneurial focus at age 12. He has a phenomenal track record of entrepreneurial success in numerous industries from finance, publishing, mortgages, real estate, and entertainment. Don has always found that having fun and innovating is a requirement for success. He has completed over $100 Billion in financing transactions and he has produced 8 feature-length films and 2 Broadway shows.
Now he has directed his talents to Amazon Sellers. Don is Co-founder of AccrueMe LLC, a provider of unique growth capital to Amazon Sellers. True to his spirit of creativity and innovation, AccrueMe does not charge interest, does not require monthly payments, and does not take ownership of the companies they fund. He is seeking to invest $100,000,000 in Amazon FBA Sellers in the next few months. Find out how this WIN/WIN opportunity works and if it could work for you.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Karina Molostova from The Private Label Club talks about current changes on Amazon and how it is affecting Amazon seller's product research. Karina Molostova also talks about defining what a low-risk amazon product is when doing research and also the new issues regarding limited amazon inventory policy.
Also covered in the interview: Do you feel if Amazon gets busy during the holiday season will they put limits on products being sold? Could Amazon shipping delays cause issues with Amazon sellers? Current issues regarding the Amazon limited inventory? Define what is a low-risk product that new sellers can go after? What is Karina Molostova's requirements she is looking for when researching an Amazon product? Using PickFu for images and package design. What point in the process of starting an Amazon private label business did you bring on VA's? What task or jobs do most new sellers outsource? What drives Karina Molostova to get up and work every day? Why Karina Molostova changed from pursuing pre-med and modeling to sell on Amazon. A funny story when Karina Molostova was modeling. Some background on Karina Molostova other Youtube Channel. How to get in contact with Karina Molostova.
About Karina Molostova - https://www.theplclub.com
Karina @intoamilli decided to pursue business instead of moving forward with her medical career and modeling career. She was amazed at the opportunity amazon had to offer since she had no entrepreneurial background. She is now loving building brands on amazon and teaching sellers how to take advantage of this opportunity in the lowest risk possible, both in inventory planning in non-competitive markets as well as learning in a low investment way in her $7 Original Private Label Club.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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John Corcoran from Rise25 talks about building strategic relationships to grow your ecommerce business. John Corcoran also talks about getting qualified leads which seem to be harder to get currently. He also covers effective strategies that work well for lead generation today and what role does a podcast play in lead generation.
Also covered in the interview: What is the importance of growing relationships for Amazon sellers? What advice when we get back to business events and social events to create contacts. What can you do with the contact information once you have it? What are some of the mistakes made when trying to generate leads. What kind or tips or the proper approach when connecting with LinkedIn? How to get the new connection to the point where you can do a subtle sales pitch? What role does a Podcast play in lead generation? How much time does John spend weekly on his Podcast? What is the best approach to get in contact with top influencers? Is it too late to start a Podcast? What is the importance of diversifying as an Amazon seller? What brought John Corcoran to working in the White House? What leads to the creation of Rise25? How to contact John Corcoran and his podcast.
About John Corcoran Co-founders of Rise25 - https://www.rise25.com
Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners, and strategic partners using a done-for-you podcast.
The bottom line is we make sure you ROI from your podcast. Leveraging strategy based on our collective 20 years of podcasting experience, Rise25 helps you to connect quicker to higher caliber referral partners, clients, strategic partners, and industry influencers to generate ROI without heavy selling.
John Corcoran is a recovering attorney and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
He is the author of three books about relationship building and client acquisition and has written for Forbes, Entrepreneur, Business Insider, Lifehacker, The San Francisco Chronicle, and basically anywhere else that will let him. He has been the host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Nick Young and Fernando Campos talk about the lessons they learned from selling over $80 million of products on Amazon and Walmart. Nick and Fernando from MarketplaceOps and Pixelfy.me cover topics like Amazon product launch process, Amazon product pricing, and creating a competitor product table. Also covered in the interview: What Amazon Product Launch Process do you use? What kind of research do you do to find a product? What is the next level that takes an Amazon private label person to a larger company? Follow up-to using coupons to launch a product. What do amazon sellers fail at and how to avoid it. What process is involved when coming up with an Amazon product price? Evaluating the cost break down from the manufacturer? What kind of amazon product margin does Nick Young and Fernando Campos work within? When finding your 2nd Amazon product to sell should you stay in a similar category? What are some of the headaches of getting into retail sales? How important is it to have an off Amazon corporate web page? Using an email list to market to customers? Tell us about MarketplaceOps.com?
Nick Young and Fernando Campos - Cofounders of MarketplaceOps and Pixelfy - https://www.marketplaceops.com
As one of the top 150 online marketplace retailers, MarketplaceOps is a complete end-to-end management service that helps brands supercharge their growth on various online marketplaces
Our global team with over 10+ years of combined online marketplaces experience uses proprietary technology, strategic and data-driven approaches to maximize our services - including - but not limited to SEO and listing optimization, marketing, inventory planning, merchandising, customer support, and more.
Bio - Fernando Campos
Fernando Campos is the cofounder of MarketplaceOps and Pixelfy. He is a serial eCommerce entrepreneur who helps leading brands accelerate their growth on Amazon and Walmart.com. He has an aptitude for growth and in 6 years, he has been able to generate over 8-figures in revenue per year, grossing $80M in all-time sales.
Bio - Nick Young
Nick Young is the cofounder of MarketplaceOps. He helps major brands grow and scale their presence on Amazon, applying his own knowledge and experiences from having built a private label brand that grosses over $30M annually. As a partner of the online community Seller Tradecraft, Nick has also helped thousands of others begin their own Amazon journey. It's through this community that Nick has created Pixelfy.me, a leading marketing platform built for Amazon sellers to build and retarget and market towards their audiences.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Justin Chen from PickFu talks about how to get feedback on Amazon products with split testing. Justin Chen also talks about cutting off confused consumers and bad reviews before they happen. Live pickfu examples and an amazon a/b testing example with PickFu product polling and A/B testing.
Also covered in the interview: How to Get Feedback on Amazon Products Before They Exist? What do people use PickFu for? What about using PickFu for selecting your Product Packaging? What about crowdsourcing for PickFu? Does PickFu have a group of people for my specific product? Example of a nutritional supplement using PickFu (Mina Elias). How secure is my data and what about an NDA? Using PickFu to A/B test YouTube Thumbnails. What about testing my Amazon title on PickFu? Most unusual items, or subjects that have been tested on PickFu. How did you come up with the name PickFu? Why you should not use the same template for all YouTube thumbnails. How did Justin Chen and John Li meet and formed PickFu? How many polls has pickfu run since it started? How many people can I select to do my PickFu Poll? What happens if my poll comes up 50% to 50%?
About Justin Chen | PickFu - https://www.pickfu.com/ecommerce
PickFu began in 2008 when its co-founders Justin Chen and John Li were working on another business. As serial entrepreneurs, they understood their own strengths and weaknesses. And whenever the two disagreed, they wanted a fast, informed way to break the tie. As software engineers, they built it.
While Justin and John focused on their other venture, PickFu sat on the back burner. But like all the best things on the internet, people discovered it. Customers used the polling platform and shared it with their friends. They found new and interesting ways to harness its power. And by listening to real people, the co-founders realized they had built something truly useful for businesses of all shapes and sizes.
Since then, PickFu has grown to thousands of customers across industries like e-commerce, mobile app development, publishing, insurance, and marketing. Customers have run hundreds of thousands of polls, gathering insights about product features, logos, graphic design, user interfaces, copywriting, and so much more.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Andy Lam 7-Figure Amazon seller talks about persistence when starting and growing an Amazon business. Andy Lam also talks about why is my amazon buy box percentage dropping and what items to avoid when selling on amazon. Also covered in the interview: Why Is My Amazon Buy Box Percentage Dropping? What items to AVOID Selling on amazon. Tips on sourcing and negotiating products for amazon? Things You Should Know Before Starting Amazon FBA? What makes up a good product to sell on amazon? Are there certain categories that tend to do better for you than others? Do you feel with all the competition on amazon that you are forced to lower your margins? Given these uncertain times do you feel now is a good time for people to start selling on Amazon? What are some of the obstacles for new sellers starting out? When building a brand how important is it to have positive ratings? Do you build the brand image outside of Amazon-like Shopify, website, etc? How I Lost $10,000 Selling On Amazon FBA? What we're some of your biggest mistakes with your amazon business? What did you learn from those mistakes? What did you do before you started your journey into Amazon FBA? How can people contact you or learn more from you?
About Andy Lam - https://www.youtube.com/theofficialandylam
Andy Lam is not that much different from you. He was working a near dead-end job in the research space and felt as though he needed to do more. He needed a way to escape the rat race and live a more fulfilling life that he had always dreamed about. He had been selling on Amazon part-time for about 3 years and felt as though it was time for a change of pace in life. Andy is now a 7-figure Amazon FBA seller and Owner at Prestige Amazon FBA mastermind on Facebook and The Official Andy Lam youtube channel where he talks about his journey, failures, and how he wants to help others along the way.
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Taylor Benterud from Better AMS talks about how to optimize Amazon keyword advertising with reports. Taylor Benterud also talks about when is the optimal time frame to base an amazon bid change off of? What are some ways sellers can fully utilize the data in their search term report? and more.
Also covered in the interview: Why people should pay more attention to some of the free amazon reports available to them. What happens when you stop too early on bidding on an amazon keyword. When do you see a better ROI on your Amazon advertising? Why is there a lag in the amount spent on Amazon advertising? There are no instant solutions to double your amazon business. What is bid amazon formulas? Who handles the keyword research? What about using long-tail descriptive keywords? What services does Better AMS offer? Where is Amazon advertising going in the future? What is Ad Retargeting? Amazon DSP? What did Taylor Benterud do before starting Better AMS?
About Taylor Benterud | Founder of Better AMS - https://www.betterams.com
About us: BetterAMS is an Amazon advertising agency with a vision to become the most people-centric company on earth they focus purely on providing their people & clients the best experience and greatest results, with the utmost efficiency.
Further details on Ideal bid optimization timeframes: https://www.youtube.com/watch?v=dYbV8B3B9yc
About FeedbackWhiz - https://www.feedbackwhiz.com
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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Jana Krekic from YLT Translations talks about mistakes Amazon sellers make when translating Amazon listings internationally. Jana Krekic also talks about amazon listing translations including the title, description, keywords, and Amazon PPC. We also discuss chatbot, Facebook, and google ad translations.
Also covered in the interview; Biggest mistakes when translating listing to Amazon international marketplaces. What happens when words do not translate directly? Use of slang words when translating an amazon listing. What country do most USA sellers get amazon listing translated for? Is it expensive to get my amazon listing converted? What services do YLT Translations offer for Amazon sellers? What languages does YLT translate; DE, ES, FR, IT, UK, NL, JP, MX, TR, CA? Translations for Google AdWords, Facebook ads, and more. What about translating product packaging? Examples of big companies that failed with localization on different marketplaces? With technology getting better all the time do you feel that translation services might become obsolete? YLT Translations pricing structure. How many languages does Jana Krekic know? Which language was the hardest to learn? How did you become a certified translator? What did Jana Krekic do before starting YLT Translations? What is the process you go through to hire translators?
About Jana Krekic - https://www.ylt-translations.com/
Jana is a certified translator and also the founder of YLT Translations, she is very passionate about her work. She has had over 4 years of experience with various 6-8 figure Amazon sellers. Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 43 people, but also completely understands E-commerce and Amazon sellers. “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.”
About FeedbackWhiz - https://www.feedbackwhiz.com/
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
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