Episoder
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In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychology, brand strategy fundamentals, and even personal branding.
Let's get to know The Lover!
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Important info:
Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Learn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscribers from doing the same (and actually make sure they're excited for the sale) by sharing an email marketing strategy and tips for successful campaigns.
Launch emails can be great to receive when they're part of a launch email sequence done right!
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Important info:
Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch.
Join me as I share how to use brand archetypes in copywriting to differentiate from competitors with your brand messaging strategy and more! Let's dive into the Caregiver's brand psychology.
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Resources mentioned:
The Explorer Brand Archetype
Watch the YouTube video here!or listen to episode 33 of the podcastThe Creator Brand Archetype
Watch the YouTube video here!or listen to episode 36 of the podcast-----------------------------
Important info:
Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Here's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy!
It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing for the most advanced copywriters among us to write quick captions, email blurbs, or video scripts. (Maybe even keep attention on an Instagram live by using PAS!)
Your audience will be motivated to make the next move, whether that's clicking "buy" on a product or clicking on the blog post you're promoting. Take full advantage of this copywriting and content-writing formula with today's step-by-step breakdown and example.
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Resources mentioned:
Write Better Copy Using the 5 Levels of Customer Awareness
Watch the YouTube video here!Listen to episode 10The #1 Copywriting Formula:
Watch the YouTube video here!-----------------------------
Important info:
Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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You might know how to write a blog post and are a long way past blogging for beginners videos! But your content marketing strategy MUST stay up to date for a profitable business. It's critical that you know 2022's trends for SEO and how to get traffic to your blog, how to GROW your blog, and how to make your content writing just the start of your ideal reader's customer journey.
Online marketing and content writing are changing as we speak, from successful blogging strategies and blogging tips to email marketing, and even how to write a newsletter that keeps you top of mind. So let's dig in to make the second half of 2022 even stronger than the first!
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Resources mentioned:
Download your free gift: 10-Step DIY SEO Checklist for your Blog
Are you tired of the same old ideal customer avatar exercise?
Watch the YouTube video here!How to Write SEO Content in 2022:
Listen to episode 13Watch the YouTube video here!10 Step DIY SEO Audit for your Blog
Watch the YouTube video here!-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Interested in Copywriting Coaching for your business? Book a free discovery call with me!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype.
In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Develop a unique brand identity!
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Resources mentioned:
How We Use Brand Archetypes in Copywriting:
Listen to episode 23Watch the YouTube version here!The Explorer Brand Archetype:
Listen to episode 33Watch the YouTube version here!-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Interested in Copywriting Coaching for your business? Book a free discovery call with me!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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You work hard, business owner! You deserve a vacation (or traveling while working... or at least a work trip or working holiday!) Learn how to travel as an entrepreneur, whether or not you consider yourself a digital nomad.
If you'd spent a business travel day in the life with me, you'd know I have some entrepreneur travel tips from experience. This includes some traveling dos and don'ts, how to STOP working to travel, and more! Think of them like "travel hacking tips for entrepreneurs" because there are unique items to take into account when learning how to be an efficient traveler who just so happens to own a business. I PROMISE you can relax and have fun!
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Interested in Copywriting Coaching for your business? Book a free discovery call with me!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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In today's episode, we cover how to write a short professional bio, step-by-step. Writing a compelling bio is way easier than you think, even when you use copywriting techniques!
As a business owner, it's important to create a short bio that's on hand and ready to go out for public speaking events, conferences, Ted Talks, podcast interviews, and more. You'll be able to tweak it quickly for the audience and use it for speaking promo, powerful introductions to your presentation or interview, and so much more!
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Ready for your business to accelerate with a Brand Messaging Bible?
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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The Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop a brand voice and a brand story in large part by using the Carl Jung archetypes! It takes us into the psychology of your brand personality and brand identity, and what attracts your ideal clients to YOUR business above all others. Then, we use this in your business development, content marketing, copywriting, and even overall brand strategy with your visual brand designer and web designer too!
Is the Explorer brand archetype for you? Find out in today's episode and get ideas on how to use it!
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Resources mentioned:
Check out HERE what's included in our BRAND MESSAGING BIBLE!
The holy grail of marketing and sales for your business, a bespoke Brand Messaging Bible saves you money, makes you money, and serves as a foundation for all aspects of your business. You’ll reap the rewards right away and for years to come.
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Ready for your business to accelerate with a Brand Messaging Bible?
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Learn from a branded copywriting expert how to make your brand stand out with a one-of-a-kind brand voice and tone! Developing a brand voice and accompanying brand voice style guide can be SIMPLE: done in a few, mindful steps. It's so often skipped in copywriting for beginners, but it's the key to digital marketing that generates a loyal following!
In today's episode, we'll go through brand voice and tone guidelines that you can use in all of your content creation and content marketing efforts. We'll also look at copywriting examples of good brand voices in action!
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Resources mentioned:
Check out HERE what's included in our BRAND MESSAGING BIBLE!
The holy grail of marketing and sales for your business, a bespoke Brand Messaging Bible saves you money, makes you money, and serves as a foundation for all aspects of your business. You’ll reap the rewards right away and for years to come.
-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Ready for your business to accelerate with a Brand Messaging Bible?
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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In today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importantly, we focus on podcasting as small business marketing (similar to how to market your business with social media, with even more benefits!). An intentional podcast marketing strategy is a key component of how to promote your business and how to grow your business. We answer the common question, "is podcasting worth it?" for both service-based and product-based business owners. Tune in!
We also touch on:
How we create content for EG: Content & Copy & the behind-the-scenes of launching the EG: Content & Copy podcastHow to know what podcast format, frequency, etc. is best for youHow to measure the ROI (return on investment) of a podcast (not what you'd expect)Falling into Podfade (dropping off your podcast in the first few episodes)-----------------------------
Guest contact info:
Ready to launch your podcast and grow your business? Visit www.bertawired.com
Connect with Berta Wired on Instagram @bertawired and on LinkedIn at berta-wired-podcast.
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Interested in copywriting and marketing support for your business? - Book your free discovery call now!
Hosted on Acast. See acast.com/privacy for more information.
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IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing.
In fact, content marketing (including blogging) is all about nurturing your relationship. As for your readers being leads: you’re a business owner, which means your readers are leads. However, that in no way devalues your relationship with them.
In this episode, I share what the function is of a blog in the context of content marketing, and how you can get started using your blog for marketing.
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Resources mentioned:
Our 1:1 VIP Strategy day service is now turned into a full Brand Messaging Bible!-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Ready for your business to accelerate with a Brand Messaging Bible?
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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WHY DO WE GET STUCK WITH COPYWRITING? Does copywriting sound complicated and sleazy? Well, if it does, take that out of your head because it's not sleazy, and it shouldn't be complicated! ;)
In this episode, I'll explain with a quick and easy example that'll change that mindset. You'll walk away more confident and ready to start writing! That's what happens when we understand what copywriting is really about.
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Resources mentioned:
The #1 Copywriting Formula - Click HERE to watch!Difference Between Copy and Content Writing - Click HERE to watch!Check out my mentor Kendrick Shope!-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Book your Website Copy Audit: The fastest way to increase your web traffic, email list, and client conversions - all while connecting authentically with the people you're meant to serve. - Book now!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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HOW DO I START WRITING? This episode is all about my favourite techniques for breaking through the writer’s block you get when starting a new piece of writing - techniques for facing your fear of the blank page.
"How do I start writing?" is the most common writing question I get from practicing writers and my first-time clients. They all want to create something so true to them, and so well-crafted, that they psych themselves out before even giving it a shot. The blank page lies open before them, so eerily clean.
When I answer their question, I’m usually met with a sigh of relief. I hope this helps you too so you show up, use your voice and grow your impact!
Branded Website Copywriting: The fastest way to increase your web traffic, email list, and client conversions - all while connecting authentically with the people you’re meant to serve.
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
In the 21st century, branded website copywriting is critical to attracting quality customers to your businesses and building stable, growing profit long-term. Say yes to profit, confidence and ease today!
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Does your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research, codifying your brand personality, choosing the right communication channels in business... and ending in measuring success!
Your communication strategy will immediately help with social media audience engagement, crisis management, and doubling down on the RIGHT marketing platforms in 2022 (unique to your business, not just following trends). Effective communication—strategic communication—is part of your overall customer awareness project! Let's dive in.
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Resources mentioned:
Accelerate your business with a Brand Messaging Bible.
Write Better Copy Using the 5 Levels of Customer Awareness - You can tune in to the podcast or video version:
Youtube VideoEpisode 10-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Ready for your business to accelerate with a Brand Messaging Bible?
-----------------------------
Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Ready to learn the 6 best copywriting strategies (for unique marketing)? These content marketing strategies for small business hinge on brand voice and tone. You'll get concrete copywriting tips and unique marketing strategies for small business to uplevel your content marketing in 2022.
Will you use these unique marketing techniques for e-commerce branding strategies, personal branding, or learning how to write copy for social media? Hop on your DMs and share it with me!
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Resources mentioned:
How we use brand archetypes in copywriting - You can tune in to the podcast or video version:
YouTube VideoEpisode 23Your Core Brand Values: How & Why to Define Them - You can tune in to the podcast or video version:
YouTube VideoEpisode 22Free Masterclass - 5 Levels of Awareness.
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Join our Free Masterclass - The 5 Levels of Awareness.
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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The best way to market your business is to use a customized message that brings customers to YOU. In today's episode, you'll learn about how to build a business and how to get more clients using, among other techniques, a brand messaging guide that makes you irresistible to the people who'll love your offer most. This is entrepreneurship advice + entrepreneurship motivation for successful businesses to keep that momentum going and learn how to attract customers at a more advanced stage. Getting clients in 5 steps is possible for high-end product-based businesses and it works for a service business marketing strategy as well.
Listen to the end and take notes on how to get more customers for your business, how to make money online, and online business ideas in 2022 that give you the success you deserve.
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Resources mentioned:
Free Masterclass - 5 Levels of Awareness.
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Join our Free Masterclass - The 5 Levels of Awareness.
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Learn how to write copy that sells with these 3 core elements of copywriting.
Today's episode isn't about copywriting secrets or copywriting tips and tricks: these are persuasive copywriting principles that will stand the test of time. And you'll learn them in only 10 minutes instead of taking a copywriting for beginners full course!
These persuasion techniques are important copywriting tips for small business, online business, sales letters, and even general digital marketing strategy (for example, getting strong engagement on social media!)
Learn the 3 essential words that'll guide you on how to persuade people.
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Resources mentioned:
Calls to Action - How to increase engagement on your social media posts! You can tune in to the podcast or video version:
Youtube VideoEpisode 07Free Masterclass - 5 Levels of Awareness.
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Join our Free Masterclass - The 5 Levels of Awareness.
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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!
Hosted on Acast. See acast.com/privacy for more information.
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Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business.
Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more.
In today's episode, we'll talk about:
What are brand archetypes?The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding)Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples.Why even 2 ice cream brands will have different brand archetypes 99% of the timeCreate a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes!
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Resources mentioned:
The Hero and the Outlaw by Margaret Mark & Carol PearsonArchetypes in Branding - A toolkit for creatives and strategistsEmma Givens Content & Copy YouTube Channel - Subscribe here!-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Check out our Brand Messaging Bible Experience.
Hosted on Acast. See acast.com/privacy for more information.
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What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.
We'll cover:
Why we need core valuesHow to find your core values in businessHow to write brand values in a way that's meaningful to your customers and team membersBrand values examples from my business and my clientsHow a brand values simple definition guide influences brand voice, marketing, and brand designThe impact of your core brand values on brand behaviour and brand alignmentTake a listen!
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Resources mentioned:
Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoauditValues Activity-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Check out our Brand Messaging Bible Experience.
Hosted on Acast. See acast.com/privacy for more information.
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