Episoder

  • Have you ever challenged and changed your unconscious beliefs about money? Dorie recently sat down with Heather Lahtinen to discuss the importance of talking about money and the impact of our default money philosophy on our businesses. They explore how our upbringing and past experiences shape our beliefs about money and how these beliefs can limit our success in business. They also discuss the challenges of pricing and the importance of stretching our comfort levels when it comes to charging for our services. Heather shares her course, Empowered, which helps photographers build wealth and offers a discount for listeners.

    Links:

    Empowered: Flourish with Money WITH COUPON CODE Flourish Academy Podcast

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    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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    nPhotolab Dorie Howell The Focal Points Podcast
  • In this episode, we chat with Leeann Golish, a successful wedding photographer based in Pittsburgh. With over 16 years of experience, Leeann shares her unique approach to marketing her business and maintaining positive client relationships. From embracing unexpected advertising to adapting her business as she relocated her family, Leeann explores strategies for sustaining a profitable business during an ever-evolving marketplace. What does it take to add new genres to your business without diluting your brand? There's so much to learn from her unique journey.

    Links:

    Website: leeannmariephotography.com

    Instagram: @leeannmariephoto

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    nPhotolab Dorie Howell The Focal Points Podcast
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  • Have you ever considered ditching what you're told to do and carving your own path instead? This episode talks to equine photographer Karinda Kinsler, who did just that. Unraveling how she built multiple successful photography brands, Karinda shares golden nuggets that you can learn from to avoid as she candidly discusses the traps she fell into and artistic transitions she made. If you’re ready to find more magic in your business, this episode brings forth the perfect story to hook.

    Links:

    365 Days of Horses Instagram: instagram.com/365daysofhorses

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    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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    nPhotolab Dorie Howell The Focal Points Podcast
  • In this episode, Dorie discusses the difference between being a hobbyist and a professional photographer. She emphasizes that being a professional is not just about charging money for your services, but also about adhering to certain standards and acting in a professional manner. Is it about getting paid, or is it more about adhering to certain technical or ethical standards? Defy your preconceptions and explore with Dorie as she challenges the common definitions. Tune in for some critical self-reflection and learn how to truly level up your professionalism in your business.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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    nPhotolab Dorie Howell The Focal Points Podcast
  • In today's episode of Focal Points, we are joined by Jessica Wasik of Bark and Gold Photography, a pet photographer who excels in charitable marketing initiatives and calendar contests. Jessica shares how these strategies have significantly boosted her business and sales, and how it can work for you too. Jessica gives us the behind-the-scenes of how she runs her annual calendar contest, how she partners with local charities, and how these initiatives help her connect with the community while also growing her sales. Whether you're a pet photographer or not, don’t miss these insights on unique ways to elevate your business.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • Do you love taking online courses? They can be convenient, give you access to experts, can be flexible, and cost-effective. On today’s episode, Dorie shares her perspectives on the pros and cons of online education. She also walks through the things you should look for when signing up for any web courses. Don’t miss out on the discount to Dorie’s coaching programs!

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • In this episode of the Focal Points podcast, Dorie sits down with Annemie Tonken, owner of the “This Can’t Be That Hard” photography education platform, to discuss the importance of business alignment in running a successful photography operation. Annemie shares her journey from being a nurse to becoming a photographer, her mantra that inspired the name of her business, and how she focuses on making photography less hard for others through her education platform. With Annemie's enlightening '5 P's' alignment model, this is an episode that could be a turning point on your journey to photography success.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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    nPhotolab Dorie Howell The Focal Points Podcast
  • In this episode, Dorie discusses the dirty word in the photography industry… free. She explores some of the advantages and disadvantages of doing free work. Dorie emphasizes the importance of strategic thinking and having a clear plan when accepting free work, including collecting email addresses for future marketing efforts. "Working for free, the other F word, is not always a bad thing. Working for free without a strategy is a bad thing."

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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    nPhotolab Dorie Howell The Focal Points Podcast
  • In today's milestone 100th podcast episode, Dorie takes a look back at the evolution of the podcast since episode #1. Dorie shares snippets of wisdom from past guests that you can lean into right now. Pricing and customer service, scheduling social media content, tax strategy and outsourcing, capturing great pet expressions, and the value of uniqueness are just a few of the topics covered by these experts. You won’t want to miss Dorie’s special discount on her coaching programs in celebration of the 100th episode!

    Links:

    $100 off any of Dorie’s coaching programs. Use the code 100focalpoints

    Looking for comprehensive mentoring for your business?

    https://the-harmony-hangout.mykajabi.com/coachwithdorie

    A great flexible option where you can cross one big thing off your to-do list like creating your email sequences, perfecting your workflow, creating a social media calendar, or marketing campaign? A day of Voxer is perfect for this.

    https://the-harmony-hangout.mykajabi.com/day-of-voxer

    My marketing Breakthrough program is a one on one program that focuses completely on your marketing strategy.

    https://www.harmonyhangout.com/offers/TN8okr49

    Use the codes 100focalpoints for $100 off any of these programs. Coupon expires May 3rd

    ———

    Guest info:

    Christine Hamrick christinehamrickphotography.com

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    Chris Wooley www.cwooley.com

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    Kimberly Tara @kimberlytaracpa https://www.taracpafirm.com/ https://www.taracpafirm.com/download https://www.facebook.com/profile.php?id=100094706203880

    ———

    Nicole Begley @nicolebegleyofficial on IG Special offer: 7-day trial to the Hair of the Dog Academy for only $1 - https://hairofthedogacademy.thrivecart.com/hair-of-the-dog-academy-trial/?ref=focalpointspodcast

    ———

    Sarah Jane Shorthose IG: @sjanephotography FB: facebook.com/sjanephotog Sarah’s newest goals journal (aka grown-up goals coloring book!) https://www.sjanephotography.com/for-photographers/

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    Miranda Hayak IG: @blossombluephoto www.theblossomblue.com

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    Tavia Redburn - Birth & Newborn Photographer From Better Half to Boss Photography Podcast http://www.taviaredburn.com/podcast Instagram: http://www.instagram.com/taviaredburn Website: http://www.thebeautyinbirth.com
  • In today’s episode, Betsy Bird, an equine photographer, shares with Dorie her insights on time management and juggling responsibilities. She discusses how she balances her photography business with being a mother of three and managing her children's activities. Betsy emphasizes the importance of setting boundaries and task blocking to stay organized and focused. They also explore the different ways people prefer to organize, whether it's through digital tools or physical lists. The conversation touches on the generational divide in organizational methods and the challenges of using AI in content creation. Overall, the conversation highlights the need for individuals to understand their own organizational preferences and find the methods that work best for them. Make sure to check out Betsy’s upcoming book, "Equine & Equestrian Photography Poses that Sell: The Ultimate Guide to Posing Horses & Humans." Listen in for all this, and more as we gallop through this captivating conversation.

    Links:
    www.rideattheskyequine.com
    Facebook: @ridetheskyequine
    Instagram: @ridetheskyequine
    Upcoming Book: Equine and Equestrian Photography Poses That Sell

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • In this must-listen episode, Dorie dives deep into the debilitating emotions of guilt and shame. She dissects the differences between these two often misunderstood emotions, painting clear scenarios on how they can manifest in your work. Dorie shares her personal experiences and provides insightful advice on gaining the confidence to make decisions without fear or regret. You won’t want to miss this episode that is sure to inspire you if you’re looking to break free from the limits of guilt and shame.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • In this episode, Dorie welcomes Jordan Duvall, a branding expert extraordinaire. Jordan shares her journey from designing movie posters to launching a photography business and eventually combining branding, marketing, strategy, color energetics, and NLP in her company, Ignite Your Soul Brand. She stresses the importance of creating a brand that reflects who you are and resonates with your target audience. This episode is a treasure trove of branding know-how you won't want to miss!

    Links:

    igniteyoursoulbrand.com @igniteyoursoulbrand

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • In today’s episode, Dorie explores how understanding and clear communication form the backbone of issue resolution. It's not just about soothing a difficult situation, but turning it into a growth opportunity for both parties. With an introduction to a new program called Resolution Roadmap, this episode might just turn your client issue into your next big breakthrough.

    Don’t forget to use the code PODCAST for 20% OFF!

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added — when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • Are you an artist first and a business person second? Struggling to reconcile these two sides of your photography career? Today Dorie walks listeners through the challenges of pricing in the photography business with insights on the three primary pricing models that can be utilized; cost plus pricing, competitive pricing, and value-based pricing. Find out if you have inadvertently slipped into the most dangerous pricing trap with competitive pricing and unlock strategies to guard against becoming an industry commodity.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • What if your weekend photography exploits could be more than just a hobby? This episode of Focal Points explores the booming trend of the creative side hustle. We talk about managing a side hustle while maintaining your full-time job, considering everything from legal implications to work-life balance. Learn from those who've been there and done that- and succeeded! Explore the common pitfalls and unique rewards of this journey, and plot out your own path from employee to entrepreneur. Turn your passion into profit!

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab

    Dorie Howell

    The Focal Points Podcast

  • In this episode, Dorie is joined by Andrew “Fundy” Funderburg, the founder of Fundy Software. Fundy shares the path he took from considering himself a mediocre photographer to creating highly successful software that enables photographers to streamline their business and increase their bottom line. You won’t want to miss it as he outlines the three buckets: showcase more, design more, and present more to help photographers make at least an extra $50,000 through printed product!

    Links:

    Fundy Software https://www.fundysoftware.com/

    Discount Code: DORIE

    http://50kextra.com

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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    nPhotolab Dorie Howell The Focal Points Podcast
  • Are you a struggling professional photographer hesitant to try something outside the box because there's no guarantee of success? Do you find emerging trends intimidating? Today Dorie explores a well-known business strategy – the SWOT analysis - using the real-life example of Emma, a struggling photographer in Austin. This traditionally mundane topic could help her (and possibly you) to leverage strengths, confront weaknesses, seize opportunities, and mitigate threats in your business. "If you adopt this kind of strategy, I think that will take out a lot of hesitation when it comes to moving forward in the business."

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab

    Dorie Howell

    The Focal Points Podcast

  • When running your own photography business, it can be easy to overlook the importance of having a solid backup team. Tune in as Dorie shares how to find these professionals – the tax expert, the small business attorney, and the insurance professional – and the right questions to ask them to make sure they can support your business needs effectively. You won’t want to miss her insights into how having the right team can help you safeguard your business during any unexpected hiccups.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • Whether you're a multi-platinum recording artist or a parent hosting a party, chances are, imposter syndrome lurks in some corner of your mind, eating away at your confidence. Dorie asks the question: “How can we recognize our worth, recognize the fact that we are worthy of earning the money, getting the clients, all those different things without being limited by the negative thoughts that we have in our mind?”… What would your answer be? Dorie shares some practical strategies to combat this syndrome and reinstates self-worth in your vocabulary.

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab Dorie Howell The Focal Points Podcast
  • Join us in this special episode featuring Nicole Begley, Dorie Howell, Tavia Redburn, and Heather Lahtinen. These photography marketing experts bring an avalanche of tips and strategies so you can thrive in today's high-paced marketing environment. Get the lowdown on effective marketing campaigns, banishing fear in selling, the power of networking, and more. Tune in, grab your notepad, and prepare to ramp up your marketing game!

    Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.

    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

    Be sure and follow these accounts on Instagram:

    nPhotolab

    Dorie Howell

    The Focal Points Podcast