Episoder
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In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn’t enough.
If you’re wondering why you’re not getting clients as a fractional CMO—even though you’re highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn’t always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything.
He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you’re ready to be seen as a true marketing leader (not just another hired hand).
Key Topics Covered:
-Why great marketers still struggle to get clients (and what to do instead)
-The #1 reason you're not winning fractional CMO deals: low volume
-How to talk to strangers and turn outreach into opportunity
-The danger of giving away too much strategy during sales calls
-Why desperation energy is sabotaging your close rate
-How to charge based on the value of the problem you solve
-The importance of becoming “the best” in your niche
-How AI and cheap labor are reshaping what clients value
-What it really means to be a leader clients want to follow
-How to stop chasing scraps and start dominating your category🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.📅 Schedule your call today:
👉 CMOx.com/callWe’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/ -
In this live coaching episode of The Fractional CMO Show, Casey Stanton breaks down the realities of building a thriving career as a fractional CMO—without burning out or undercharging. Casey dives deep into how to pitch your services with confidence, avoid giving away strategy for free, and structure your offers around leadership and long-term value—not short-lived tactics. Whether you’re just starting out or scaling up, this episode is a masterclass in positioning, pricing, and prospecting in today’s changing marketing landscape.
Key Topics Covered:
-Why your job isn’t to convince—it’s to qualify (and walk away if needed)
-What to say when prospects push back on pricing or ask for implementation
-How to pitch $140k/year value while selling at a fractional $3.5K/month rate
-The danger of giving away too much strategy in the sales process
-The difference between leadership, strategy, and implementation—and what you should actually be selling
-Why the market being “flooded with fractionals” doesn’t matter
-How to respond to clients asking for performance-based pay or equity
-Using variable upside (e.g. revenue share) only after hitting consistent income
-How to build freedom and scale through the CMOx model—and avoid scope creep
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Manglende episoder?
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In this solo episode of The Fractional CMO Show, Casey Stanton tackles one of the biggest challenges fractional CMOs face—overcoming sales objections. Drawing from real-world scenarios and personal insights, Casey walks through the most common pushbacks fractional CMOs hear on sales calls—like “you don’t have experience in our industry” or “I could just hire a full-timer for that”—and shows you how to respond with confidence, clarity, and strategic positioning. Whether you're struggling to win your first client or scale into premium pricing, this episode is your playbook for navigating objections and winning high-value deals.
Key Topics Covered:
-Why industry-specific experience matters—and how to win without it
-How to position your transferable expertise in new niches
-Real-world examples of selling fractional CMO services across industries
-A simple mindset shift for charging what you’re worth
-How to navigate “You’re too expensive, I could hire someone full-time”
-Strategy vs. implementation (and why doing both is a trap)
-The 3 stages of the CMOx Accelerator: Sales Ready, Road to 10K, and Boardroom
-How one Boardroom member landed a $12.5K/month + 5% revenue-share deal
-Why the most successful CMOs are the ones solving bigger problems, not smaller tasks
🌟 Take the First Step Toward Growth with CMOx 🌟Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this solo episode of The Fractional CMO Show, Casey Stanton shares a life-changing mantra that will transform how you approach business development: “You’re prospecting forever.” Drawing from personal stories—from grueling mountain hikes to backyard landscaping projects—Casey reveals how adopting a “forever” mindset can help fractional CMOs build resilience, consistency, and long-term success. If you’ve ever felt frustrated about finding clients or thought you’d eventually be ‘done’ with prospecting, this episode is your wake-up call.
Key Topics Covered:
-Casey’s personal stories that sparked the mantra “we’re just hiking forever” and “we’re just digging forever”
-Why prospecting is a non-negotiable, ongoing activity for every successful fractional CMO
-The hidden danger of relying on a single contract or client
-How venture capitalists and top business leaders keep their pipelines open
-The full spectrum of prospecting—from cold outreach to being paid to take meetings
-Why you should never “graduate” from prospecting, no matter your level of success
-Real-life example of a CMO navigating client loss while raising rates
-How obsession with conversation and outreach leads to bigger, better opportunities
-The importance of solving higher-level problems with ideal clients
-Building a life of freedom, impact, and income through relentless prospecting
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode, Casey breaks down one of the most transformative mindset shifts for any fractional CMO: going from seller to buyer. Instead of pitching your services with desperation, what if you could select the clients and problems that genuinely excite you? Casey shares how stepping into this new role changes the energy of your sales conversations, attracts higher-quality opportunities, and leads to longer, more fulfilling engagements. Through real-life stories—including walking away from a signed contract—he illustrates how financial stability and confidence let you stop chasing clients and start choosing them. If you're ready to lead with authority and build a practice on your terms, this one’s for you.
Key Topics Covered:- The shift from selling services to buying problems
- Why confident energy attracts better clients
- How to use financial stability to create leverage
- The downside of acting desperate in sales conversations
- Powerful language to adopt in your client outreach
- How to uncover big-picture goals that fuel better results
- The “hedonic treadmill” and the myth of income-based happiness
- Why it pays to walk away from the wrong deal
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this insightful episode, Casey chats with Dawn, a longtime agency owner who saw the writing on the wall — agencies are losing their edge. Rather than wait for the industry to shift beneath her, Dawn took action and pivoted into offering high-level fractional CMO services. She shares how she navigated the blurry line between strategy and execution, why she separated her fractional work into a new business entity, and what it really takes to let go of implementation. From margin gains to mindset shifts, this conversation is a candid look at what happens when you stop doing favors and start owning your value.
Key Topics Covered:
- Why Dawn shifted away from the traditional agency model
- The hidden cost of offering strategy for free
- How fractional CMO margins compare to agency work
- The mindset shift from “favor” to paid value
- Educating clients on what a fractional CMO actually does
- The impact of AI on agency services and media buying
- Playing at a higher level by stepping into the C-suite
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this powerful episode, Casey sits down with Ben, a CMOx Accelerator member whose story is anything but ordinary. From shutting down an agency that no longer resonated with clients to becoming a high-performing, fully booked fractional CMO, Ben shares the pivotal mindset shifts, near-tragic car accident, and deep personal reflections that shaped his trajectory. You'll hear how he overcame limiting beliefs about success, leaned into strategy and leadership, and built a values-driven practice — even while recovering from a spinal fracture. This is an episode about resilience, reinvention, and redefining what it means to lead.
Key Topics Covered:
-Transition from a failing Drupal agency to a successful fractional CMO practice
-Letting go of past professional identities and communities-Overcoming upper-limit beliefs around money and self-worth
-Realizing value through strategy and leadership, not implementation-Recognizing the importance of community support and real conversations
-Framing business success as a spiritual mission, not just financial gain
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this inspiring episode of The Fractional CMO Show, host Casey Stanton sits down with Rachel, a standout member of the CMOx Accelerator. Once working a traditional 9–5 marketing role in Tel Aviv, Rachel shares how one mindset shift—and one big client—catapulted her into a thriving career as a high-value fractional CMO. Discover how she overcame self-doubt, redefined her worth, and now drives powerful results for clients while designing a lifestyle on her own terms. If you're stuck in corporate or hesitant to charge your worth, this episode is your sign to think bigger.
Key Topics Covered:-Rachel’s background in high-tech marketing and transition from corporate life
-How one client win changed her mindset about value and pricing
-The importance of confidence and systemized delivery as a fractional CMO
-Why being “impatient” actually helps her drive client growth faster
-Building impact across clients, marketing teams, and customer outcomes
-Shifting from task-based work to outcome-driven strategy
-Embracing the “fractional” model across all areas of life
-Why the world is moving toward fractional leadership—and why it’s still early
-Advice for women, mothers, and undervalued professionals stepping into executive roles
-How Rachel doubled email open rates and aims to double her income next
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this milestone episode of The Fractional CMO Show, Casey Stanton sits down with longtime teammate and coach, Raphael Schwartzman, for a raw and insightful conversation on what really holds fractional CMOs back. Forget funnels and lead hacks—this episode dives deep into the inner game: identity ceilings, self-permission, and how your limiting beliefs could be capping your income and impact. Raphael unpacks what stops even high-performing marketers from reaching their next level—and how to break through it.
Whether you're just starting your journey or feeling stuck at the 10k/month ceiling, this episode delivers the mindset shifts and coaching wisdom to help you unlock your full potential.
🔑 Key Topics Covered:-The "identity ceiling" – why your self-perception determines your success
-The real reason tactics alone don’t work for fractional CMOs
-Survival scripts vs. growth scripts – how they silently drive your actions
-Why some marketers feel they need permission to succeed
-Reframing sales as leadership – and why resistance to selling is an identity issue
-The trap of underselling and overworking to “earn” better clients
-The power of community, mentorship, and being seen for who you can become
Learn more about Raphael Schwartzman:
LinkedIn: Raphael Schwartzman – Fractional Executive Coach (CMOx & CTOx) | Theatre Director
Personal Website: raphaelschwartzman.com
CMOx Team Profile: Our Team – CMOx
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode of The Fractional CMO Show, Casey Stanton walks you through the three distinct stages of becoming a successful fractional CMO: Getting Sales Ready, The Road to 10K, and Boardroom. He shares practical insights on building your offer, setting boundaries, overcoming internal roadblocks, and scaling your income and impact. Whether you're just starting out or ready to grow to six-figure months, Casey breaks down the mindset shifts and actions needed to build a lasting, profitable practice.
🔑 Key Topics Discussed:
The Three Stages of Fractional CMO Success
-Getting Sales Ready
-The Road to 10K
-Boardroom (scaling beyond $10K/month)
-How to clearly define services and pricing
-Importance of fast "speed to market" over perfect branding
-Common Mistakes New Fractional CMOs Make
-Overcoming self-doubt and external "noise"
-Developing a community of like-minded peers for success
-How underpricing can signal lower value to prospects
-Collaborating with other high-performing fractional CMOs
-Transforming businesses, improving teams, and creating real-world value
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode, we explore one of the most powerful and underutilized marketing strategies for fractional CMOs: the Short-Term Nurture Sequence (STN). This email campaign builds structure within marketing departments, reduces overwhelm, and converts long-tail leads into loyal customers over time. Learn how to craft a repeatable nurture system using four essential email types—without relying on fancy templates. Whether you’re launching your first STN or refining an existing one, this episode gives you a practical roadmap to build trust, educate leads, and drive action.
🔑 Key Topics Discussed:
-Why STN is a foundational campaign for fractional CMOs
-Breaking down the STN: Education, Objection Handling, Social Proof, and Hard Pushes
-The power of long-tail leads and how to convert them over time
-Structuring your nurture emails to reduce overwhelm and increase conversions
-Building 30, 90, 180, and 365-day sequences for maximum ROI
-The value of plain-text emails over designed templates
-How to track and improve each email’s performance with clear metrics
-Real-world examples from marketing, radios, cars, and watches to explain buyer behavior
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
Feeling stuck as a one-person marketing department? Casey lays out why the marketing technician is the must-have hire to level up your fractional CMO game. In this episode, you’ll learn how to assess team gaps, find the right kind of marketing technician, and avoid the trap of doing all the implementation work yourself. Casey breaks down exactly how to recruit, train, and manage this key role—plus how to scale with AI and global talent without blowing up your client’s budget. If you’re serious about staying strategic and solving bigger problems, don’t miss this.
Here’s what we talked about:
- Why fractional CMOs need marketing technicians
- GWC framework for evaluating team members
- Delegation filters and training plans
- Process vs. project-oriented technicians
- Hiring process locally and globally
- AI’s growing role in implementation
- Testing process to vet candidates
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
In this episode of The Fractional CMO Show, Casey Stanton dives into the key strategies for building long-term relationships with visionary entrepreneurs as a fractional Chief Marketing Officer (CMO). Casey shares actionable insights on how to support your clients beyond their business success, helping them achieve personal growth and create a bigger vision for their company. Learn how to foster loyalty, drive profitability, and inspire your clients to dream bigger while positioning yourself as an indispensable partner in their journey.
Here’s what we talked about:
- How to become indispensable to visionary entrepreneurs.
- Strategies for ensuring clients bring you along to their next ventures.
- Differentiating between business success and personal success.
- Creating a compelling vision that motivates teams and drives company growth.
- Using bonus structures to align team goals with company outcomes.
- Importance of EBITDA and profitability in sustaining business success.
- Positioning the company as the number one in its niche or industry.
- Rallying teams around a shared mission to outperform competitors.
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
Not sure if you're experienced enough to be a successful fractional CMO? In this episode, Casey Stanton breaks down what it really takes to step into the role. He tackles common doubts about age, experience, and industry background—proving that success isn't about years in the game but about solving bigger problems. Casey shares insights on why marketing teams are shrinking, how AI is reshaping the landscape, and why confidence rooted in intention is the key to landing high-paying clients.
Here’s what we talked about:
- Experience vs. perception and why problem-solving matters more than years in the field.
- How AI is reshaping marketing teams and creating more opportunities for strategic leadership.
- Debunking the idea that you need decades of experience to be effective as a fractional CMO.
- Why confidence should come from intention rather than past experience.
- How to succeed as a fractional CMO even without direct experience in a particular industry.
- Why taking time off for personal reasons doesn’t disqualify you from leadership roles.🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
AI is moving fast—faster than we think. In this episode, Casey Stanton discusses the three major AI shifts that are already reshaping the marketing landscape. He dives into deep research tools, AI-powered voice agents, and the game-changing ability of AI to move beyond automation into real decision-making. What does this mean for fractional CMOs? Bigger opportunities, bigger challenges, and a chance to stay ahead before the market catches up. If you're a marketing leader looking to secure your future, this episode is a must-listen.
Here’s what we talked about:
- The rise of AI deep research and why it’s a game-changer for marketers
- AI-driven voice agents and their impact on lead generation
- How AI is now training other AI models—what that means for businesses
- The implications of AI controlling computers (without APIs)
- Why marketing roles are shifting—and how fractional CMOs can future-proof their careers
- The importance of solving bigger problems and delegating everything except leadership
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractions—like obsessing over websites, business cards, and LLC structures—that keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If you’re ready to stop spinning your wheels and start landing high-value clients, this episode is for you.
Here’s what we talked about:
- The difference between being in business vs. playing business
- Common distractions: websites, business cards, and unnecessary LLC setups
- Why talking to check writers is the fastest path to success
- How to build real deal flow and attract high-paying clients
- Why dressing the part and fancy branding don’t matter
- The power of community and surrounding yourself with high-level thinkers
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now!
Here’s what we talked about:
- Why having too many clients in different niches leads to inefficiency.
- The challenge of context switching and why focusing on a niche is crucial.
- The evolving role of AI in marketing execution and business management.
- The downside of overspending on expensive tools and platforms early on.
- The shift from "fraction of the cost" to "everything you need."
- How to structure marketing teams efficiently for growth.
- Selling outcomes, not hours—why hourly rates diminish your value.
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.
Here’s what we talked about:
- The importance of concreteness vs. abstraction
- Delegating everything except leadership
- How to spot-check technical work without being an expert
- Avoiding reliance on a single platform (e.g., HubSpot)
- Focusing on strategy, not execution
- Hiring the right people and holding them accountable
- Simplifying marketing for better results
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
-
In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients.
Here’s what we talked about:- Why premium clients exist and how to position yourself to attract them
- Understanding which industries can sustain high marketing budgets
- How ad spend and overall marketing investment correlate with your fees
- Shifting from execution-based services to strategic leadership
- Real-life case studies of marketers successfully making the leap
- The value of helping businesses build internal marketing teams vs. relying on agencies
- Closing high-ticket deals by positioning yourself as a problem solver
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/callWe’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.comSubscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton -
Struggling with time management as a fractional CMO? Casey tackles the essential mindset shift to streamline your work, increase efficiency, and maximize your impact. Learn how to set clear boundaries, structure your clients into manageable frameworks, and build a scalable, high-value fractional CMO career. If you're ready to work smarter, not harder, this episode is packed with insights to help you take control and thrive.
Here’s what we talked about:
- Overcoming time drain with clients
- Setting boundaries and structure
- Quarterly planning for leadership
- Using scorecards to track key metrics
- Evaluating vendors effectively
- The power of SOPs for scaling
- Managing CEO expectations
- Enforcing personal boundaries
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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