Episoder
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Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in Saint Louis, Missouri, specializing in tire and auto repair services. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas, continuing the legacy started by his grandfather in 1976. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company's culture and values.
In this episode…The automotive industry is built on a foundation of family businesses and strong work ethics. How do successful multi-generational companies maintain their culture while expanding?
According to Dustin Dobbs of Dobbs Tire & Auto Centers, the key to maintaining a strong company culture during expansion is employee empowerment. He emphasizes the importance of supporting staff, providing training, and offering opportunities for career growth. Dustin highlights unique initiatives like hand-delivering Thanksgiving turkeys, hosting company-wide events, and taking managers and their spouses on annual trips to Mexico. He maintains that these practices set them apart from larger competitors and are crucial to their success.
On this episode of Gain Traction, Mike Edge welcomes Dustin to chat about his family's business history, work ethic, and recent expansion into Texas. They discuss how to approach maintaining company culture during growth, the importance of community involvement, and strategies for empowering employees. Dustin also shares insights on partnering with private equity while preserving core values.
Here’s a glimpse of what you’ll learn: [01:18] Dustin Dobbs discusses his journey in the tire industry from childhood [04:45] How early lessons in work ethic shaped Dustin's career [08:20] Dobbs Tire & Auto Centers’ expansion into Texas and future plans [10:35] The secret to Dobbs Tire's long standing community reputation [09:25] Empowering employees: The key to Dobbs Tire's success [13:30] The importance of maintaining company culture amidst growth [19:20] Insights on balancing effort and attitude for success [25:30] Inspiring lessons in resilience and perseverance from sports Resources mentioned in this episode: Dustin Dobbs Dobbs Tire & Auto Centers Reid Parman on LinkedIn Big Chief Tire Mike Edge on LinkedIn Tread Partners Quotable Moments: "Hard work beats talent when talent doesn't work hard." "Dobbs isn't really a brand; it's more of a people, a culture." "You can control two things: your effort and your attitude." "Empower your people. Micromanaging hinders natural growth." "If you can tell me on every play I hustled and did the best I could, then you can walk off that field and feel certain." Action Steps: Foster a strong work ethic: Cultivating a strong work ethic can lead to personal and organizational success. Empower and support your team: Allow team members to take charge and make decisions to facilitate natural growth and innovation. Maintain meaningful traditions and practices: Continuing traditions like company-wide events can strengthen team culture and loyalty. Focus on training and development: Ensuring your team reaches its full potential addresses skill gaps and positions your team for long-term success and adaptability. Balance tradition with growth: While pursuing expansion, maintain core cultural values and practices to maintain the essence of your organization. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Reed Parman is the President and Owner of Big Chief Tire, a company specializing in tire sales and auto services with five locations in Jacksonville, Florida. Big Chief Tire was founded in 1961, and Reed’s leadership has helped maintain its reputation for excellent customer service and long-term employee retention. Reed grew up in the tire business, starting by changing tires as a teenager, and has been instrumental in modernizing the company by implementing a digital inspection process to enhance customer transparency.
In this episode…The automotive industry can be challenging for consumers to navigate, especially with the growth of large chain stores. How can a smaller business stand out and build customer loyalty?
According to Reed Parman of Big Chief Tire, transparency is key to building trust with customers. This includes using digital inspections to provide visual evidence of necessary repairs and clearly communicate the overall health of the customer's vehicle. Building relationships with customers is another important factor, which can be achieved by having tenured employees who provide consistent and reliable service.
On this episode of Gain Traction, Mike Edge talks with Reed about the history of Big Chief Tire, a family-owned business founded in 1961. He shares how his family has shaped the company's culture and values, emphasizing the importance of empowering employees and creating a family-like atmosphere. Reed discusses the challenges and rewards of running a multi-generational business and highlights Big Chief Tire's commitment to transparency and customer relationships as key differentiators in a competitive market.
Here’s a glimpse of what you’ll learn: [01:55] How Reed Parman got his start in the tire business as a teenager [03:08] Why having the right people in the right seats is important [05:16] The origin of Big Chief Tire through a handshake deal [06:38] Reed reveals how his great-grandmother saved the family business [12:31] How empowerment impacts Reed's leadership style [15:41] Differentiating Big Chief Tire from competitors with transparency and trust [20:07] Transitioning from handwritten orders to a digital system [26:55] Reed shares a touching story of family and business resilience Resources mentioned in this episode: Reed Parman on LinkedIn Big Chief Tire Jared Kugel on LinkedIn Tire Agent Mike Edge on LinkedIn Tread Partners Quotable Moments: "It's a huge undertaking to make sure that you have the right people in the right seats." "When there's trust in the automotive customer relationship, it changes everything." "If he supports me this much, it's got to be a good idea." "Our goal is to develop relationships and customers for life." "Our people are our story." Action Steps: Focus on talent placement: Placing the right people in the right seats can boost morale and productivity, addressing the challenge of inefficiency in operations. Empower and trust employees: Empowering team members fosters innovation and confidence, which can lead to better decision-making and a strong organizational culture. Prioritize transparency with customers: Implementing practices such as digital inspections can build trust with customers by differentiating from less personable competitors. Recognize and retain long-serving employees: Maintaining a stable and experienced workforce can be crucial for sustaining business success and continuity. Adapt and innovate tech: Streamline operations and improve accuracy, meeting the challenge of keeping up with industry advancements. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Manglende episoder?
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Jared Kugel is the CEO and Founder of Tire Agent, an innovative e-commerce platform revolutionizing how consumers purchase and install tires across the US. Tire Agent has been recognized as one of the fastest-growing companies, ranking #936 on the Inc. 5000 list, with Jared himself being a 2024 finalist in the New York area's Ernst & Young Entrepreneur of the Year. An expert in automotive, e-commerce, and fintech, Jared is dedicated to providing exceptional customer service and fostering strong partnerships within the tire and automotive industry.
In this episode…The automotive industry is known for its tight-knit community and loyal professionals who often spend their entire careers in the field. How did one entrepreneur leverage this industry culture to build a successful e-commerce tire business from scratch?
According to Jared Kugel, Tire Agent started with a simple LinkedIn message and evolved through multiple iterations before finding its footing as an online tire retailer. Jared faced numerous challenges, including financial hardships and countless rejections from investors, but persevered through sheer determination and the support of industry connections. His journey highlights the importance of adaptability, resilience, and building solid relationships within the automotive sector.
On this episode of Gain Traction, Mike Edge welcomes Jared to discuss his entrepreneurial journey in the tire industry. They discuss Jared's background, the inception of Tire Agent, early challenges in fundraising and business development, and the company's growth into a successful e-commerce platform. Jared also shares personal anecdotes that illustrate the dedication required to launch a startup in the competitive automotive market.
Here’s a glimpse of what you’ll learn: [01:54] Jared Kugel's first job and early challenges [02:56] Managing 15 kids versus managing 100 adults: Jared's perspective [03:35] The journey from family tire business to founding Tire Agent [07:39] Jared's LinkedIn message that led to a $750,000 investment [11:17] How Tire Agent pivoted multiple times before finding success [17:32] Crazy customer service stories [21:25] The comprehensive structure of Tire Agent's customer service [23:24] How Tire Agent partners with dealers for mutual growth Resources mentioned in this episode: Jared Kugel on LinkedIn Tire Agent Eric Gill on LinkedIn Gills Point S Tire & Auto Service Mike Edge on LinkedIn Tread Partners Quotable Moments: "I was answering the calls on holidays, weekends, and the middle of the night. I did not celebrate a holiday or birthday; I was all in." "If it no longer is fun or you don't enjoy it anymore, you shouldn't be doing it — because this is something you'll do half your day." "You can never be happy if you never experience sadness — you appreciate the highs that much more." "We want to create a foundation of friendship and family when you're building a business because that's what helps grow." "Without customers, there is no business; if you take care of your customers, they will take care of you." Action Steps: Personalize customer interactions: This builds a deeper connection with customers and ensures they feel valued. Invest in comprehensive staff training. This will ensure that staff is knowledgeable and prepared to offer the best customer service, reduce errors, and enhance customer satisfaction. Implement a dedicated post-sale support team: Creating specialized teams for post-sale support, such as warranty handling and package tracking, ensures that customers have a seamless experience even after the purchase. Leverage multi-channel customer acquisition: By partnering with platforms like Tire Agent, dealers can gain additional customers without extra marketing expenditure, thus diversifying their customer acquisition channels. Regularly review and update customer service protocols: Adapting to changing market conditions ensures the business stays responsive to customer needs. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Kermit Pridemore is Co-owner of Smoky Hill Auto Service in Aurora, Colorado, bringing years of family business experience into his own venture. Kermit's approach to business is heavily influenced by his father's lessons on identifying important priorities, championing impeccable customer service and trust-building in the automotive industry. With a keen interest in multi-store operations and staff training, he aims to expand his business while maintaining high service standards. He is also a coach, involved in peer groups and provides SWOT analyses nationwide. Kermit is dedicated to improving the reputation of auto services by focusing on genuine customer care.
In this episode…The automotive service industry thrives on trust and relationships between businesses and their customers. How can auto service shops build and maintain this trust while providing exceptional service?
According to Kermit Pridemore of Smoky Hill Auto Service, building trust with customers is paramount. He emphasizes the importance of being honest, taking care of people, and offering advice without pressuring them to make immediate repairs. Kermit believes in creating a relational experience for the customer rather than a transactional one, focusing on community trust and delivering the highest level of service in the industry.
On this episode of Gain Traction, Mike Edge chats with Kermit about his family's history in the auto service industry, the story of how he met his wife, and his approach to running Smoky Hill Auto Service. They discuss the importance of soft skills in customer service, learning from successful businesses outside the automotive industry, and Kermit's plans for future expansion.
Here’s a glimpse of what you’ll learn: [01:29] How Kermit Pridemore's family business legacy shapes his approach to auto service [02:25] Kermit's daring story about how he met his wife [03:36] The importance of creating lasting relationships with customers for multi-generational business success [04:16] Why Kermit believes community trust is the cornerstone of a successful auto service business [11:19] How personalizing service based on customer needs leads to business growth [21:12] “One more,” Kermit’s favorite motivational tactic [28:06] Expansion plans and the road ahead for Smoky Hill Auto Service Resources mentioned in this episode: Kermit Pridemore on LinkedIn Smoky Hill Auto Service Chris Barry on LinkedIn Independent Tire Dealer Group Mike Edge on LinkedIn Tread Partners Quotable Moments: “You start at the bottom; you work every single position in this company if you want to get to the top." "It's all about people. Why can't we look at what Walmart does, or what Chick-fil-A does?" "I'd say it is even more valuable, now that service is so much harder to find anywhere." "I left an outfit that had changed after it was sold because it turned into almost transactional versus relational." "The terminology my father uses quite often is, 'Hey guys, let's go do this. We can't screw it up any more than the people we've worked for.'" Action Steps: Identify what is the most important task at the moment: Prioritizing tasks helps maintain focus and prevents being overwhelmed. Establish trustworthiness in your business operations: Trust is the backbone of customer retention. Embrace and maintain high standards across all business locations: Consistency ensures customer satisfaction and sets the stage for expansion. Personalize services based on customer needs and expectations: Adapting services based on customer profiles can lead to business growth. Adopt the 'one more' philosophy in daily tasks: The idea of doing 'just one more' can result in significant incremental growth over time. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Chris Barry is Vice President of Sales at Independent Tire Dealer Group. Since 1998, Chris has significantly contributed to the company's growth. He started his career selling incense door-to-door and later managed an athletic shop frequented by celebrities in Southern California. Chris transitioned into the tire industry with AKH Discount Tires, gaining comprehensive knowledge. At ITDG, he’s played a pivotal role in expanding the group from regional to nationwide, overseeing the introduction of new programs and partnerships. Chris' deep commitment to customer relationships is evident as he continues to drive sales and promote dealer success.
In this episode…The automotive industry is constantly evolving, with new challenges and opportunities emerging for independent tire dealers. How can these dealers stay competitive and profitable in today's market?
According to Chris Barry of Independent Tire Dealer Group, joining a buying group can provide significant advantages. By pooling resources and purchasing power, independent dealers can access container-level pricing, exclusive manufacturer programs, and increased profit margins. Chris emphasizes the importance of market protection, collaborative relationships among members, and the "band of brothers and sisters" mentality that fosters a family-like atmosphere within the group.
On this episode of Gain Traction, Mike Edge welcomes Chris to discuss his career journey, the growth of Independent Tire Dealer Group, and the benefits of membership. They explore ITDG's expansion plans, the importance of personal relationships in business, and Chris' approach to customer service.
Here’s a glimpse of what you’ll learn: [01:20] How Chris Barry got started in sales by selling incense in his neighborhood [03:35] Chris discusses his unique experiences, including his first job parking cars for celebrities [04:46] How Chris transitioned from retail management to the tire industry [09:57] Independent Tire Dealer Group’s beginnings and growth from $16 million to hundreds of millions [11:11] The regional opportunities and market protection ITDG provides its members [13:13] Why the strength of ITDG lies in the collaborative power of its members [17:44] Chris outlines the one-, three-, and five-year outlooks for ITDG's expansion [19:36] How ITDG focuses on member education to maximize their success [22:52] Chris shares a surprising personal connection to Wayne Gretzky and the NHL Resources mentioned in this episode: Chris Barry on LinkedIn Independent Tire Dealer Group Darren McLea on LinkedIn Logan Wilks on LinkedIn Mike Burns on LinkedIn Jason Rook on LinkedIn Hercules Tires Wayne Gretzky Mike Edge on LinkedIn Tread Partners Quotable Moments: "When you’re out there selling hoops and meeting people, just kill them with kindness." "Treat people the way that you expect to be treated." "My father owned an incense company, and we didn't have a lot of money — he’d give me packs of incense and say, ‘Go sell these if you want money for baseball cards.’" "We knew it was Thursday nights, and me and the guys would always bring a football, playing catch, and Jim Plunkett would tell us to run routes." "If you work together, you accomplish a lot." Action Steps: Embrace the “kill them with kindness” approach: Emphasizing positivity and kindness in interactions can lead to better relationships and unexpected opportunities. Collaborate and share resources: Leveraging collective resources enables smaller businesses to compete more effectively via cost-saving and value creation. Prioritize market protection for stability: Implementing a strategy that respects territorial boundaries establishes a fair and predictable competition field. Develop versatility and deeper industry knowledge: Expanding one’s understanding of products and services enhances the ability to serve diverse customer needs effectively. Cultivate a family-oriented culture in business: Building a business environment that values camaraderie and mutual support leads to a more engaged and committed team. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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David Brandenstein is the Key Account Manager at Prism Worldwide. Originally from Evansville, Indiana, David boasts a rich background in the chemical materials industry. He retired a few years ago before being lured back into the workforce by Prism. His career has been dedicated to supplying raw materials for daily-use products, leading him to pursue impactful recycling technology projects.
Mark Kinkelaar is the Chief Commercial Officer at Prism Worldwide. An Ohio native and Ohio State alumnus, Mark has had a long career in the chemical industry, with a focus on designing materials for automotive applications and green technology. Currently, he operates at the intersection of commercial and technical operations at Prism, where he is instrumental in leading the company's efforts to repurpose end-of-life tires into valuable new products.
In this episode…The automotive industry is increasingly focused on sustainability efforts, including finding innovative solutions for end-of-life products. What happens to worn-down tires when they are no longer usable on vehicles, and how can they be repurposed?
According to David Brandenstein and Mark Kinkelaar of Prism Worldwide, approximately 300 million tires are disposed of annually in the US alone, equating to about 10 billion pounds of material. While many of these tires are burned or chopped up in landfills, Prism is working to reverse the vulcanization process and transform this waste into valuable raw materials. They are developing technologies to incorporate recycled tire content into new products, such as car mats, thermoplastic elastomers, and even back into new tires — effectively creating a circular economy for tire materials.
On this episode of Gain Traction, Mike Edge welcomes David and Mark to discuss tire recycling and sustainability. They explore the challenges of repurposing tire materials, innovative technologies for reversing vulcanization, and potential applications for recycled tire content in various industries, including automotive, construction, and consumer goods.
Here’s a glimpse of what you’ll learn: [02:27] David Brandenstein's journey from materials supplier to tire recycling innovator [03:36] Mark Kinkelaar’s transition from automotive seating materials to leading the charge in tire sustainability [04:29] The unique process Prism Worldwide uses to repurpose end-of-life tires into new products [05:17] Challenges faced with recycling tires due to the vulcanization process [06:28] How a single used tire can be turned into multiple useful products [12:18] Opportunities for dealers to brand and sell sustainable car mats [18:29] How Prism stays committed to the "green without the green premium" philosophy [25:51] The importance and personal significance of contributing to a sustainable future Resources mentioned in this episode: David Brandenstein on LinkedIn Mark Kinkelaar on LinkedIn Prism Worldwide Bob Abramowitz on LinkedIn WeatherTech US Tire Manufacturers Association Mike Edge on LinkedIn Tread Partners Quotable Moments: "The secret to doing it is you have to reverse the polymerization, and that's something that's over 100 years in the making." - Mark Kinkelaar. "There are two kinds of people — those who are takers and those who try to make the world a better place." - David Brandenstein. "It's green without the green premium; that's the key." - David Brandenstein. "We're solving some pretty big problems in a lot of different ways." - Mark Kinkelaar. Action Steps: Support sustainable products: this encourages manufacturers to follow green practices, reducing environmental impact. Encourage transparency. This will pressure companies to improve their sustainability efforts and can boost the demand for recycled materials in new products. Collaborate for sustainability: Collaboration can scale the use of sustainable materials, significantly reducing waste. Educate on what’s possible: education helps build consumer confidence in recycled products, driving market demand and inspiring further innovation. Practice daily sustainability. Individual action can inspire others, creating a collective effort that can have a significant positive environmental impact. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Eric Gill is the President and CEO of Gills Point S Tire & Auto Service. A seasoned entrepreneur, Eric masterminded the expansion of Gills Point S Tire & Auto Service from a solitary tire store to 71 locations across 24 years. His background includes a marketing and accounting degree, state tax return filing for Weyerhaeuser’s corporate department and an impactful tenure as a manager for Target stores. At a young age, Eric pivoted to the tire industry through a merger that set the stage for his current success.
In this episode…The tire and auto industry constantly evolves, with businesses needing to adapt and grow to remain competitive. How do some companies manage to expand from a single location to a large chain in this dynamic environment?
According to Eric Gill of Gills Point S Tire & Auto Service, the secret to his business’s growth lies in focusing on people and seizing opportunities. He emphasizes the importance of recognizing and nurturing talent from within, which allows for organic expansion by promoting capable individuals to managerial positions. Additionally, strategic partnerships and acquisitions, such as purchasing stores from retiring owners, have expanded the business while maintaining a strong team culture. This approach has enabled Eric to grow his business from a single store to a network of 71 locations over 24 years.
On this episode of Gain Traction, Mike Edge welcomes Eric to discuss his journey from managing a single tire store to overseeing a network of 71 locations. The conversation touches on Eric’s initial steps in the industry and his strategic approach to growth. They also explore the importance of company culture, mentorship, and the challenges of managing a rapidly expanding business. Eric shares how collaboration and shared values have been instrumental in his success in the tire industry.
Here’s a glimpse of what you’ll learn: [00:03] Eric Gill details his transition from filing tax returns to steering a multi-location tire business [02:32] How Eric’s early family ties to the tire industry influenced his career [03:03] The valuable management and retail skills Eric honed working at Target [05:12] Eric’s strategic approach to business growth and acquisition [10:43] The importance of creating opportunities for employees within an expanding organization [16:47] How Point S Tire’s co-op model benefits independent tire dealers [23:34] The unconventional path to corporate growth and the down-to-earth moments that keep the tire business real Resources mentioned in this episode: Eric Gill on LinkedIn Gills Point S Tire & Auto Service Craig Bruneel on LinkedIn Phil Wick Les Schwab Nick Fox on LinkedIn Northwest Retreaders Weyerhaeuser Nokian Tyres Mike Edge on LinkedIn Tread Partners Quotable Moments: “If you look back at the end of the day, week, or year, it’s amazing how much stuff we do right.” “The door is always open, but I want everyone to find their own path.” “Enjoy all of it — enjoy that journey and create fun memories for everyone that’s around you.” “Our focus is just making it fun and enjoying what we’re doing.” “Once you take that leap of faith, the next steps aren’t so scary.” Action Steps: Seek out seasoned professionals who can serve as mentors to learn from their wisdom and experience: This exposes you to invaluable insights and shortcuts which can help you avoid common pitfalls and achieve your goals more efficiently. Embrace a people-first approach to business, investing in relationships with both employees and customers: Strong relationships build loyalty and create a collaborative environment that can drive sustainable growth. Cultivate adaptability and a willingness to step outside your comfort zone, just as Eric transitioned from the corporate retail world to the tire industry: Being open to change can present unexpected opportunities that spark significant development in your career or business. Leverage your experience from other industries, applying those principles to build a successful model in a new field: Eric’s retail expertise from Target enabled him to create an effective business and growth strategy for his tire stores. Identify and focus on your strengths while delegating tasks that are outside your expertise: Recognizing your strong suits and trusting others with tasks they are skilled at can improve your business efficiency and performance. -
Brandon Tracey is the President and Co-owner of Bay Area Point S Tire & Auto Service, which he started working for at the age of 16, initially sweeping floors at Yingling Tire Service before it was acquired by Bay Area. Under his leadership, Bay Area Point S grew and became part of the Point S network, significantly expanding its buying power and industry influence. Brandon's success is built on a foundation of customer care and employee respect, values instilled in him from early mentors in the industry. He leads with a vision that prioritizes quality customer interactions over mere pricing competition. Brandon’s motivational leadership style mirrors the proactive spirit he's fostered throughout his career.
In this episode…The tire and auto repair industry faces a significant challenge with the low expectations customers have regarding service quality. How can businesses in this sector elevate their customer service to exceed these expectations and foster lasting relationships?
According to Brandon Tracey of Bay Area Point S Tire & Auto Service, the key to addressing this issue lies in adopting a customer-centric approach that emphasizes hospitality and consistent communication. He suggests that businesses should focus on treating customers with respect and gratitude, ensuring they feel valued for choosing their services. By prioritizing customer satisfaction, maintaining open lines of communication, and leveraging tools like Google reviews to gauge and improve service quality, businesses can effectively raise the bar in an industry where customer service expectations are traditionally low.
On this episode of Gain Traction, Brandon joins Mike Edge to discuss his journey from sweeping floors at Yingling Tire Service to becoming the co-owning Bay Area Point S Tire & Auto Service. They explore the importance of mentorship, the value of trade schools, and strategies for finding and nurturing talent within the industry. Brandon shares insights on transforming customer service expectations and emphasizes the significance of a hospitality-driven approach in tire and auto repair.
Here’s a glimpse of what you’ll learn: [1:29] How Retread, a program by Tread Partners, contributes positively to customer returns and business relationships [3:43] Brandon Tracey shares his journey from a floor sweeper to General Manager to Co-owner and President [6:35] The value of treating employees and customers well and how it impacts on business growth [7:56] How Brian's hands-on experience in various roles contributes to his understanding and leadership of the business [19:14] Why Bay Area joined Point S and how the network has provided an advantage to compete in the market [23:49] How Brandon’s personal taste in movies reflects his interest in history and leadership [24:43] The importance of customer service and the principle of setting fair prices in the auto service industry [26:35] Why employee autonomy and creativity contributes to better business outcomes Resources mentioned in this episode: Brandon Tracey on LinkedIn Bay Area Point S Tire & Auto Service Craig Bruneel on LinkedIn Bruneel Point S Tire & Auto Service Seth Sands on LinkedIn Goodturn Tire & Auto Mike Edge on LinkedIn Tread Partners Quotable Moments: "I think a lot of people sometimes don't take that chance — that opportunity to learn from people, to take everything in.” "You can teach people tires, you can teach people everything about them, but you can't teach that work ethic." "We can be seven locations in Maryland, but we have the power of over 350 Point S dealers in the US." "Customers today are definitely different. They're all worried about, 'Are they going to call me when it's done? Are they going to keep me informed'?" "If they write me a big fat check, the least I can do is try to make them laugh today and walk them to their car." Action Steps: Prioritize customer service: Improving interactions and communication with customers can set your business apart, as satisfaction often outranks pricing concerns. Learn from industry veterans: Aspiring leaders can seek mentorship and absorb wisdom from established business figures for long-term career advancement. Embrace strategic partnerships: Joining networks like Point S can amplify your market presence and fortify your operational capabilities. Nurture employee autonomy: Granting team members the freedom to innovate can yield superior strategies and forge a stronger, more adaptable organization. Reinforce the value of work ethic: Recognize that beyond skills, cultivating a strong work ethic in employees is fundamental to delivering the exemplary service your customers deserve. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Seth Sands is the Co-CEO of Good Turn Tire & Auto, a company with a portfolio of 14 brands and 35 locations across four states, including Florida, North Carolina, Virginia, and Michigan. With an early career in finance, investment banking, and private equity, Seth shifted gears to focus on family- and founder-owned businesses. He and his partner leveraged their financial expertise to fill a gap in the tire and auto space by utilizing technology and customer-centricity to grow Good Turn Tire & Auto into a substantial platform.
In this episode…The tire and auto repair industry is undergoing significant changes as businesses adapt to new technologies and customer expectations. How can companies in this sector enhance their growth by focusing on technology and customer experience?
According to Seth Sands from Good Turn Tire & Auto, the key to success in the tire and auto repair industry is leveraging technology to provide a superior customer experience while maintaining a strong focus on both employees and customers. Seth notes that the industry has traditionally been fragmented and has suffered from a lack of scalable technology solutions, which has contributed to a negative reputation. By addressing these challenges, his company has been able to expand from three to 35 locations across four states. Their strategy involves preserving the local brand identity of acquired shops while offering essential support in areas like financial management, marketing, and recruitment, thus enabling these businesses to thrive.
On this episode of Gain Traction, Mike Edge welcomes Seth to discuss the intricacies of the tire and auto repair industry. They explore maintaining local brand identities, managing front and back shop operations, and the importance of customer service. Seth shares his journey from finance to the auto industry, emphasizing empathy and honesty in customer interactions. The conversation also covers market expansion strategies and the importance of succession planning for business owners.
Here’s a glimpse of what you’ll learn: [1:44] How Seth Sands' journey took him from finance to the fragmented tire and auto industry [3:46] The “platform” approach that allows local auto brands to thrive under Good Turn's umbrella [5:25] Why preserving local brand names can be key to retaining customer loyalty [7:40] Good Turn's strategy for geographic expansion and market density [9:28] The importance of differentiating the front shop from the back shop to optimize customer experience [12:07] How a consumerization focus is changing auto shop customer service expectations [18:15] Insights into employee empowerment and open communication with management [20:47] Seth discusses his hobbies, including fishing and flying airplanes Resources mentioned in this episode: Seth Sands on LinkedIn Good Turn Tire & Auto James O'Reilly on LinkedIn Trail Tire Mavis Tires & Brakes Tire Choice Mike Edge on LinkedIn Tread Partners Quotable Moments: "It's not price, at the end of the day, that people generally care about; it's the experience and how they are treated." "The hardest thing we can do, or we try to avoid, is to enter a market and get stuck with one or two locations." "If there's some reason I need to understand something technical, we've got a lot of people that can dumb it down to a way that I can understand." "The only thing you have is your name and your word — make sure you approach business from doing the right thing." "Ultimately, it's going to work out. As long as everyone knows that there's this, we're all playing by the same rules of the road." Action Steps: Focus on customer experience in every aspect of your business: It creates loyalty and differentiates your offerings. Prioritize honesty and integrity in all internal and external dealings: This creates trust and builds a solid reputation. Optimize the alignment between front-end and back-end operations of your business: Strengthening communication between customer-facing employees and technical staff is essential for seamless service delivery. Develop a clear succession plan or exit strategy long before it's needed: Proactive planning prevents haste and helps maximize value. Embrace technology and innovative practices to stay competitive: Adopting new technologies enhances customer engagement and business efficiency. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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James O'Reilly, the Vice President of Trail Tire, is a second-generation tire industry professional with 23 years of experience. With much of his career spent in wholesale, James has navigated the industry waters, inheriting his passion for the business from his father, who clocked in 43 years. He played competitive golf with dreams of turning pro but found his true calling in the tire industry. James has been instrumental in Trail Tire's growth, overseeing the expansion to 63 stores and the addition of a digital e-commerce division. His leadership style emphasizes relationships, strategic partnerships, and adapting to change, which have been integral to Trail Tire's success in Western Canada.
In this episode…The tire industry in Western Canada is a dynamic and evolving market. How does one company navigate growth and expansion in this competitive landscape?
According to James O'Reilly of Trail Tires, the company has experienced significant growth since its inception in 2019, expanding from six corporate stores to 63 stores across Western Canada. This growth has been achieved through a combination of strategies: acquiring existing businesses, partnerships with existing dealers, forming relationships with established dealers, and organic expansion.
On this episode of Gain Traction, James joins Mike Edge to chat about his journey in the tire industry, Trail Tire's growth strategy, the importance of relationships in business, and the company's approach to balancing corporate and associate stores. They also discuss Trail Tire's brand portfolio, their commitment to supporting their dealers, and James' personal insights on leadership and self-improvement.
Here’s a glimpse of what you’ll learn: [1:47] James O’Reilly's transition from the golf pro dream to tire industry leader [3:47] Why effective sales techniques are vital in the tire business [6:40] The expansion strategy that aligns Trail Tire's growth with market demands [10:34] The role of a balanced product portfolio in Trail Tire's success [16:08] How Trail Tire cultivates trust and community among its dealers [20:07] Books James has found valuable for self-improvement [23:00] James’ movie recommendation for all entrepreneurs Resources mentioned in this episode: James O’Reilly on LinkedIn Trail Tire Mike Graber on LinkedIn Green Lights by Matthew McConaughey Ray Kroc Mike Edge on LinkedIn Tread Partners Quotable Moments: "I liked the people — I had a ton of guys I looked up to in the business that were a little bit older than me, that had successful careers." "When you look back on the relationships, they're the biggest thing." "We grow as the business allows us to grow, ensuring it makes sense with our strategy and supports our dealers." "The last thing you want to do is sign somebody on board and then suddenly, you buy a store within their area." "It's all tied into the partnership, we're really lucky with the dealers we have." Action Steps: Focus on building strong relationships within your industry. Relationships can become the backbone of business sustainability and opportunities for growth. Be open to change and diversification within your business strategy. Flexibility in business practices allows for adaptation to market changes and can lead to profitability. Develop a carefully curated product portfolio that aligns with your business's strategic goals. A focused selection can streamline operations and enhance brand strength. Cultivate long-term partnerships by prioritizing trust and clear communication. Building lasting connections with associates can bring stability and foster a community-driven business model. Invest in continuous learning and self-improvement, both personally and professionally. Embracing knowledge and new perspectives can fuel innovation and personal growth, ultimately benefiting leadership and business development. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Craig Bruneel is the Owner of Bruneel Point S Tire & Service, which operates 13 shops across Idaho, and holds the position of Chairman of the Board of Point S Tire & Service. Craig's tenure in the tire and auto service industry began in childhood, where his early exposure to the family business instilled a passion for entrepreneurship and service. His experience encompasses every aspect of the tire business, from creating swim tubes for sale as a young entrepreneur to expanding his family's legacy through the adoption of the Point S co-op model. Craig's leadership has propelled not only his own shops, but also the growth of Point S across the nation.
In this episode…The tire industry has a rich history of entrepreneurship and family-owned businesses. How can a family-owned tire business thrive across multiple generations?
According to Craig Bruneel of Bruneel Point S Tire & Service, the key to their success lies in hard work, innovative business practices, and a willingness to adapt and take risks. Craig shares how his father started in the tire industry and grew the business despite numerous challenges, emphasizing the importance of resilience and entrepreneurial spirit. He also discusses the value of learning from every experience, whether it's dealing with partnerships, navigating non-compete agreements, or managing a unionized workforce.
On this episode of Gain Traction, Craig joins Mike Edge to chat about the importance of customer service, the evolution of the tire industry, and the role of family in business. Craig discusses maintaining a competitive edge, the significance of community involvement, and the benefits of continuous learning and adaptation in a rapidly changing market. Whether you're an aspiring entrepreneur or a seasoned business owner, Craig offers advice and inspiration for achieving long-term success.
Here’s a glimpse of what you’ll learn: [2:27] Craig Bruneel shares the story of his great-grandfather's immigration from Belgium to Idaho during World War I [10:23] How Craig’s father resolved a business partnership dispute by flipping a coin [10:30] How Craig's father managed to start his own tire business while facing a 250-mile non-compete clause [14:31] Why Craig decided to pursue a college degree despite planning to take over the family business right away [18:37] The similarities between running a landscaping business and a tire business [20:10] The impact of Craig’s father’s involvement in the Idaho legislature on his own role in the family business [20:29] The importance of competition, efficiencies, and industry changes in running a successful business [21:06] Future plans for Point S, including national expansion Resources mentioned in this episode: Craig Bruneel on LinkedIn Mike Edge on LinkedIn Bruneel Point S Tire & Service Tread Partners Quotable Moments: "My dad was kind of a farm boy, and he decided he wanted to be in his own tire business." "An owner of a business has partners if they either don't have any money or don't have any guts." "Business is business — the same principles apply to us in our little landscaping business." "Never make a deal that you wouldn't want to be on the other side of." "If everybody's goal is to solve a problem, to sell a product, to buy a product, those goals stay congruent." Action Steps: Embrace your background to inform your business approach: understanding your roots can provide unique perspectives and strengths. Execute fair business practices by ensuring mutually beneficial transactions: integrity in deals fosters long-term relationships and respect in the industry. Consider the benefits of cooperative models to bolster your independent business: joining a co-op can provide the support and competitive edge needed for market success. Continuously learn and adapt, allowing personal growth to impact professional progression: education can broaden your skill set and increase your effectiveness as a leader. Balance professional drive with personal fulfillment: cultivating hobbies and spending time with family enhances overall well-being. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Mike Allen is the entrepreneurial owner of Carfix, a three-shop operation in Raleigh and Garner in North Carolina. Serving as the President of the Board of Directors for the Automotive Service and Tire Alliance and hosting the annual ASTA Expo, Mike embodies third-generation excellence in the auto repair industry. With his grandfather founding a multifaceted auto repair business in 1937, Mike was born into an environment where the industry was a staple at home. After taking the helm, he expanded his family legacy, demonstrating growth in both his business and his passion for the automotive service community.
In this episode…The automotive industry is evolving with new strategies for managing and growing repair businesses. What are the key techniques for increasing customer satisfaction and boosting revenue in the automotive industry?
According to Mike Allen of Carfix, implementing a customer-first approach is crucial for long-term success in the automotive repair business. He emphasizes the importance of transparency, clear communication, and reliable service to build trust and loyalty among customers. Additionally, Mike discusses the significance of adopting the latest technologies and training staff to stay updated with industry advancements, which can lead to more efficient operations and higher customer satisfaction.
On this episode of Gain Traction, host Mike Edge welcomes guest Mike Allen to discuss various strategies for enhancing business performance in the automotive repair sector. They cover topics such as effective marketing techniques, the benefits of investing in staff development, and the role of innovative tools in streamlining repair processes. The conversation also touches on the challenges faced by automotive repair businesses and practical solutions to overcome them.
Here’s a glimpse of what you’ll learn: [0:12] How automotive entrepreneur Mike Allen expanded his family's legacy to three successful shops [2:12] Mike shares his journey from being a child in the car business to a leader shaping the industry's future [2:46] Why community involvement and customer service are important in building a lasting automotive business [4:45] The effective growth strategies of acquiring existing businesses and integrating them into a larger operation [9:00] How to elevate your automotive company with a focus on relational rather than transactional business models [25:08] The simple yet powerful core values that drive the business and personal life of a seasoned entrepreneur Resources mentioned in this episode: Mike Allen on LinkedIn Mike Edge on LinkedIn Carfix Automotive Service and Tire Alliance Tread Partners Quotable Moments: "You're a dumbass if you don't go back to the business and take it over from dad because it's such a great operation." "He trained me to negotiate with vendors and how to read financial statements and how to try to recruit, hire, retain, that kind of stuff, which I'm very thankful for." "We're in the hospitality business. It just so happens that the product we sell is fixing cars, right?” "If somebody calls looking for tires, they're not going to get tires anywhere other than here." "Be nice, tell the truth, have fun, and be thankful." Action Steps: Harness legacy knowledge: embrace and leverage the experience and insights from previous generations to inform modern business practices. Prioritize relational business models: shift the business focus from mere transactions to nurturing long-term relationships, ensuring repeated business and customer loyalty. Broaden skill sets in business: focus on understanding broader business skills like vendor negotiations and financial management rather than just technical expertise. Expand strategically via acquisition: explore the acquisition of existing businesses as a growth strategy to increase market share efficiently. Foster core values: embed the company culture and personal life with essential principles such as integrity, gratitude, and enjoyment of work, leading to a complimenting and balanced lifestyle. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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E. Red is the enterprising force behind the TV hit show Muscle and Classics, where he serves as producer, director, and star. Born and raised in Savannah, Georgia, E. Red grew up in a large, car-loving family which set the foundation for his passion for the automotive industry. He has garnered extensive knowledge in car restoration and motorsports, leading him to create content that educates and inspires fellow car enthusiasts. E. Red’s dedication to the craft has resulted in a thriving TV show that resonates with viewers of all backgrounds.
In this episode…Growing up in a big family in Savannah, Georgia, E. Red was surrounded by cars and motorsports from a young age, which instilled in him a passion and knowledge for classic muscle cars. But where did this journey take him, and how did he become a successful producer, director, and star of his own TV show, Muscle and Classics?
E. Red’s family and exposure to motorsports at a young age led him to develop a strong work ethic and a variety of skills, including framing houses, working as a longshoreman, and eventually creating his own TV show. He emphasizes the importance of hard work, determination, and adapting to changes in the industry. Through his show, E. Red shares his passion for cars and motorsports, interviewing experts and enthusiasts from all walks of life.
On this episode of Gain Traction, Mike Edge welcomes E. Red to discuss his journey from Savannah to TV stardom. Starting with his childhood love of cars and influenced by family traditions, he shares personal stories of multi-generational car enthusiasm and how he created Muscle and Classics, which airs on Tubi, Paramount, Fox Soul, and Joy TV. Facing personal challenges head-on, E. Red discusses the show's evolution, his battle with cancer, and his vision for the future of the show.
Here’s a glimpse of what you’ll learn: [00:18] How E. Red began his journey in the automotive industry [03:14] E. Red’s multifaceted work experience prior to starting Muscle and Classics [06:03] The sentimental value of family, vehicles, and the impact on E. Red's life and career [08:49] Where to watch Muscle and Classics and what the show offers [11:45] The importance of storytelling and letting people share their unique automotive experiences [16:35] E. Red's strong support for veteran recognition and their contribution to motor history [21:17] The meticulous process of auto restoration featured on Muscle and Classics Resources mentioned in this episode: Earl “E. Red” Redmond on LinkedIn Muscle and Classics on tubi Traction Summit Mike Edge on LinkedIn Tread Partners Quotable Moments: "If you keep God first and stay in your lane, life's journey becomes a route worth navigating." "Family is like the engine of a car; it's the power that drives you forward." "Restoring a classic car is like restoring a piece of history — one that tells a story and revs the soul." "Motorcycles and classic cars aren't just machines; they're vessels of freedom and memories." "By involving my family in my work, I not only pass down knowledge, but fuel their passion for creation." Action Steps: Involve family in your passions: Family unity amplifies success and makes the journey more rewarding; it builds a robust support system. Embrace change in the industry: Being agile in business strategies ensures long-term sustainability and capitalizes on evolving consumer preferences. Recognize and honor veterans: Veterans have played a crucial role in shaping industries, and recognizing their service fosters a more appreciative community. Educate and inspire through media: Providing educational content through media empowers audiences and fills knowledge gaps in niche interests. Persevere through personal challenges: Personal resilience leads to professional success, demonstrating that determination can overcome the toughest obstacles. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Logan Wilks is the Vice President of Wilks Tire & Battery Service, a family-owned company with a rich history originating from the post-World War II era. Under his leadership, the company has nearly doubled its locations, expanding their footprint throughout Alabama, Tennessee, and Georgia, including two retread plants and a distribution center. He is known for his forward-thinking approach, balancing aggressive growth with a strong emphasis on taking care of employees and customers. With a background triple-majoring at the University of Alabama and further education in Norway, Logan brings a global perspective fused with deeply rooted familial values into running the business.
In this episode…Imagine surviving a World War II plane crash, starting a local service station, and then building a legacy that extends through generations and across state lines. How can one person's miraculous survival and entrepreneurial spirit ignite a family brand that prides itself on extraordinary service and integrity?
According to Logan Wilks of Wilks Tire & Battery Service, his grandfather Bill Wilks' survival during World War II and subsequent founding of the company laid the foundation for a thriving family business built on exceptional service and integrity. Bill’s success story has grown from a humble business to a thriving enterprise encompassing 12 locations across three states, two retread plants, and a distribution center. Logan attributes the company's success to a focus on taking care of people, working with integrity, and giving back to the community — values instilled by his grandfather and carried forward by subsequent generations.
On this episode of Gain Traction, Logan joins host Mike Edge to discuss the poignant history of a family business forged in the aftermath of World War II, chronicling its growth from a single man's vision to a thriving operation spanning multiple states. Logan shares insights into their expansion strategy, focusing on acquisitions and the intrinsic value of employees and customer service. He highlights the importance of personal growth and its impact on the company's development.
Here’s a glimpse of what you’ll learn: [2:09] The riveting story of the company's founder's near-death experience in World War II [10:10] Why Wilks Tire & Battery Service prioritizes employees and customers [13:47] The strategy of choosing acquisitions over starting new businesses [16:14] Why the recent expansion into Georgia is significant for Wilks Tire & Battery Service [17:16] Logan Wilks shares his distinct perspective on setting achievable goals for company growth [20:59] The profound and inspirational life motto that guides Logan personally and professionally [23:58] Logan discusses his love for travel and some favorite destinations around the world Resources mentioned in this episode: Logan Wilks on LinkedIn Martin Treptow Mike Edge on LinkedIn Wilks Tire & Battery Service Tread Partners Hester Battery Company Toyo Tires Sun Auto Tire and Service BI Norwegian Business School Independent Tire Dealer Group www.tractionsummit.com Quotable Moments: "You be happy. The world's out there. If you ever want to come back to the business, it's here." "If I didn't come back to the business then, I may never do it." "We take care of our people, we take care of our employees, and in return, we expect them to take care of our customers." "The tire industry is just fun." "I told myself, and told my father, I'll give it one year, and we'll see what happens." Action Steps: Embrace your history and use it as a foundation for growth, as Logan did by continuing the legacy of his family business. Effective because it leverages existing goodwill and experience while promoting a culture of integrity and service. Foster strong relationships with both employees and customers to ensure the longevity of your business. Vital for creating a supportive working environment and ensuring quality customer service, as prioritized by Wilks Tire. Consider acquisitions as a means of growth to capitalize on established customer bases and experienced staff. Helps quickly expand your business and mitigate the risks associated with starting from scratch, as demonstrated by Wilks Tire's strategy. Set clear goals for expansion that are ambitious yet realistic, similar to Logan's aim for two to three acquisitions per year. Provides focus and direction for your business growth efforts without overextending resources. Incorporate a personal life philosophy into your business practice, mirroring Logan's inspiration from Martin Treptow's wartime pledge. Encourages a sense of personal responsibility and dedication to the success of the broader endeavor. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Chris Garman, Vice President of Business Development at Sun Auto Tire & Service, built up his family's auto service business from three to nine stores before selling to Sun Auto in 2019. He leads the company's mergers and acquisitions, significantly expanding its footprint.
Tommy Gaynor, Director of Mergers and Acquisitions at Sun Auto, joined the company after acquiring his family's successful auto repair shops. With a history in 20 groups and a deep understanding of the industry, Tommy works closely with Chris to grow Sun Auto across various markets. Together, they share a passion for auto service excellence and helping business owners transition smoothly through acquisition.
In this episode…Are you an auto service business owner mulling over an exit strategy but wondering if you're "big enough" for acquisition? Is there a strategy that guarantees the continuity of your legacy and provides growth opportunities for your team? Could you envision a future where your hard work pays off for everyone involved?
According to Tommy Gaynor and Chris Garman of Sun Auto Tire & Service, there are significant opportunities for owners of single stores and small chains to sell their businesses to larger companies like Sun Auto. They emphasize that while major acquisitions often make headlines, they are equally interested in purchasing individual stores or smaller groups, especially if they have strong teams. Chris and Tommy stress the importance of having an exit strategy and encourage owners to start thinking about preparing their businesses for sale well in advance, even if they're not ready to sell immediately. They also highlight the value of retaining existing teams during acquisitions, viewing the employees as a crucial asset.
On this episode of Gain Traction, Chris and Tommy join host Mike Edge to delve into the intriguing world of business acquisitions within the auto service industry. They discuss their journeys from running family-owned shops to becoming drivers of Sun Auto's dynamic expansion, helping owners navigate the exit process. With a people-first strategy and a track record of employee growth and retention, Chris and Tommy highlight the win-win scenarios they strive to create in every deal.
Here’s a glimpse of what you’ll learn: [1:49] The origin stories of Chris Garman and Tommy Gaynor in the auto service industry [4:37] The process of selling an auto service business to Sun Auto [5:17] Chris Garman's transition from architecture management to leading a family auto business and beyond [8:13] The internal culture of Sun Auto and its approach to business acquisitions [10:48] Why showing gratitude and appreciation can pivot your business culture [19:22] How Sun Auto views the private equity sponsorship's role in company growth [22:45] The value of quality over quantity in acquisitions [29:00] An important experience that changed the way Tommy did business Resources mentioned in this episode: Chris Garman on LinkedIn Tommy Gaynor on LinkedIn Sun Auto Tire & Service Mike Edge on LinkedIn Tread Partners Websites: treadpartners.com tractionsummit.com Quotable Moments: "We're just trying to build a great company, and that's the bottom line." - Chris Garman "You can raise the attitude with gratitude." - Tommy Gaynor "All of our managers, all of our tenured service advisors, all the master technicians, all still work there." - Tommy Gaynor "The biggest thing they get is opportunity." - Chris Garman "The people that work for them are super valuable; they understand that they've put great people in great positions to be successful." - Chris Garman Action Steps: Develop Your Exit Strategy Early: Reflect on your current business and create a roadmap for future transitions. It's important to plan ahead; knowing your endgame ensures continuity and opens opportunities for your team. Create a Culture of Gratitude: Integrate genuine appreciation into your leadership style to foster a positive environment. Demonstrating gratitude consistently has proven to enhance team morale and productivity, as highlighted by Tommy's example. Embrace Opportunities for Learning: Always assume you can learn from others and provide learning opportunities for your Staff. By acknowledging that everyone has something to teach us, we promote an atmosphere of continuous improvement and expertise sharing. Equip Your Team for Growth: Place people in positions where they can succeed and grow with the company. Investing in talent development leads to higher employee retention and a resilient business model, as seen at Sun Auto. Build Strong Industry Relations: Maintain good relationships with peers and competitors in your field. Networking and sharing insights, as Chris and Tommy practiced through their 20 groups, can lead to mutually beneficial opportunities. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Mike Graber is the President and CEO of Toyo Tires, a role he has embraced with vigor since joining the company in 2013. With a foundation in truck part sales and an eight-year tenure in various roles at Michelin, Mike's experience spans across the industry from sales to product development. In addition to a passionate commitment to product quality and customer engagement, Mike’s leadership reflects his belief in the significant role genuine relationships and people play in the success of the tire industry.
In this episode…Have you ever considered how the leaders in the tire industry keep their wheels spinning in the right direction? The right blend of leadership, innovation, and community engagement can turn any company into an industry powerhouse. But how does one navigate the intricate paths that lead to success in such a competitive market?
Seasoned tire industry professional Mike Graber of Toyo Tires explores the heart of what makes a leader effective in the tire industry. Highlighting Toyo Tire's reputation for high-quality products, Mike shares key strategies for customer re-engagement, emphasizing the role of a passionate team in fostering a high-energy corporate environment. With a career encompassing various roles, his story is a blueprint for embracing change and leveraging partnerships to enhance brand visibility.
In this episode of Gain Traction, Mike Edge chats with Mike Graber, the President and CEO of Toyo Tires, about nurturing leadership and growing a quality-centric brand. Mike provides an insider's look into Toyo Tire’s approach to innovation, such as developing an EV tire and enhancing wet traction performance. He also delves into the value of humbly learning from industry role models, balancing a genuine management style, and the symbolic parallels between golfing and leadership.
Here’s a glimpse of what you’ll learn: [4:26] Mike Graber’s fascinating background and rise to leadership in the tire industry [7:53] The significance of people and sincerity in the tire industry's success and innovation [14:14] How Toyo Tires builds its high-energy environment and cultivates customer loyalty [17:40] Insight into Toyo Tires' passionate community culture and impactful social media strategies [21:30] How partnerships, like the one with UFC, enhance brand loyalty and showcase products [28:02] The importance of authenticity in leadership and the pursuit of personal interests for growth Resources mentioned in this episode: Mike Graber on LinkedIn Toyo Tires Mike Edge on LinkedIn Tread Partners Robert “Sonny” McDonald on LinkedIn Stan Chen on LinkedIn Companies: Michelin Websites: SEMA Quotable Moments: "It's not just about the tires; it's the people behind them that drive our success." "Returning to Toyo was like coming back home — the industry's genuineness was always the draw for me." "We're not just selling tires; we're building a community, a brotherhood among our customers." "Innovation is key, but without a passionate team, the wheels don't turn as smoothly." "Golf has taught me life lessons that I apply to my leadership style — strategy over power, always." Action Steps: Engage with your customer base on a personal level: Mike's success with Toyo highlights how genuine customer interaction can improve brand loyalty. Innovate continuously to meet emerging market needs: Toyo's development of new products, like an EV tire, demonstrates the importance of staying ahead in technology trends. Encourage a company culture of passion and teamwork: Toyo's energetic environment at SEMA is a testament to the effectiveness of a collaborative and enthusiastic team. Build strategic partnerships to expand brand visibility: The partnership with UFC underscores the power of well-aligned collaborations for broader exposure. Cultivate both leadership abilities and personal interests: Mike's approach to authentic leadership and embracing hobbies, like golf, points to the need for a well-rounded personal and professional life. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Joe Inchiostro is the Owner and CEO of St. Louis Wholesale Tire. His cousin, John Inchiostro, is Operations Manager. The company is renowned for providing hard-to-find tires and other specialty products in the automotive industry. Their fathers founded St. Louis Wholesale Tire, which started in their living room and eventually grew into an enterprise serving a national customer base. Together, Joe and John have expanded the company's offerings, introducing their own AIRLOC brand inner tubes and positioning St. Louis Wholesale Tire as a silent partner to wholesalers needing unique tire solutions.
In this episode…The story of St. Louis Wholesale Tire is a true testament to the American dream; two brothers steered their business from brokering tires out of their father's living room to leading a tire industry empire. How did these two brothers manage to create a culture that prioritizes people over profits, fostering a sense of belonging that transcends the boundaries of a traditional workplace?
According to cousins Joe and John Inchiostro, the secret to St. Louis Wholesale Tire's success lies in the unbreakable bond between the founders and their commitment to treating employees like family. From the very beginning, their fathers — who are the founding brothers — instilled a philosophy of putting relationships first, understanding that money comes and goes, but the connections they forge are invaluable. This mindset permeates every aspect of the business, creating an environment where employees feel supported and valued. Whether it's accommodating family emergencies or celebrating personal milestones, the company's leadership recognizes that a happy and fulfilled workforce is the key to long-term prosperity.
In this episode of Gain Traction, Joe and John talk with host Mike Edge about the evolution and modernization of the family tire business. They reveal how they managed to reinvent their business repeatedly to stay ahead of market trends. The cousins emphasize relationships over profits, exceptional service, and the unique products that set them apart. They discuss their approach to customer service, the significance of offering a broad product range, and strategic partnerships with geographic distributors.
Here’s a glimpse of what you’ll learn: [01:52] How St. Louis Wholesale Tire began as a true American success story [10:28] The inception of the AIRLOC brand and how it became pivotal for business growth [13:27] Strategies St. Louis Wholesale Tire employed to navigate industry changes [15:45] The importance of responding to customer demands with innovative solutions [17:59] How the ATV Tire Bible came to be a testament to the company's market adaptability [23:20] The services and support offered by St. Louis Wholesale to other wholesalers [28:10] How Joe and John Inchiostro embody the philosophy of "time and pressure" in business growth Resources mentioned in this episode: Joe Inchiostro on LinkedIn John Inchiostro on LinkedIn St. Louis Wholesale Tire Mike Edge on LinkedIn Tread Partners Companies: Goodyear Tires MOOG Automotive Tire Mart Websites: Traction Summit Quotable Moments: "I really feel like it's a true American success story of taking everything you’ve got, taking a shot at it, and you're all in." "Pressure and time. One small move a day, one good decision. Over the course of a year, you will move mountains." "We want the employees to feel like they're part of our family. Handle your own troubles; we'll handle ours. We're here for each other." "We try to go above and beyond just the sale of the tire and provide convenience, service, and quality. Really, value is what we're trying to provide." "If there's something wrong, we'll make it right. We're not worried about that tire. It's the relationship. We want to build trust." Action Steps: Adopt a "time and pressure" approach to business challenges. This patient and persistent approach is proven by the Inchiostro's success and reinforces the importance of incremental progress [00:28:10]. Embrace your unique history and expertise to carve out a niche in the market. Understanding your distinct strengths can set you apart from competition, just as St. Louis Wholesale Tire's specialty in rare tires did [00:06:04]. Make strategic partnerships for business growth and market expansion. Collaborating with other companies, as St. Louis Wholesale does with tires, can increase your reach and create mutually beneficial relationships [00:21:33]. Innovate by responding to customer demands with practical solutions. Addressing client needs with forward-thinking products and services, like the seller return program, can drive subscriber confidence and loyalty [00:15:45]. Prioritize relationships in every aspect of the business. Building trust and treating customers as friends, as Joe and John Inchiostro do, can foster a positive reputation and long-term success [00:30:36]. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Steven Fafel, Co-founder of AutoOps, has innovatively shaped the automotive service industry through his online scheduling tool that integrates with most shop management systems. With a background in building software for rock climbing gyms with his brother, Steven pivoted to AutoOps to address a need for better customer engagement and streamlined scheduling in the auto repair space. Known for his commitment to excellence and deep understanding of customer behavior, Steven brings care and dedication to his field.
In this episode…Has the traditional way of scheduling and customer engagement been eclipsed by modern technology? What does it take to redefine the dynamics of auto shop operations in a customer-centric economy? Can a change in the approach, integrated with the right tools, elevate both service efficiency and customer satisfaction?
According to Steven Fafel of AutoOps, his company’s software presents a solution to a common problem — scheduling service appointments with ease. He emphasizes the necessity of connecting marketing efforts with scheduling tools to capture and retain customers effectively. With a strong focus on customer reengagement and making the user's journey seamless, Steven highlights the importance of IP targeting and using tools like AutoOps for online scheduling, which is crucial for optimizing a shop's performance.
On this episode of Gain Traction, Mike Edge chats with Steven about putting the customer first in automotive operations. The conversation reveals how paying close attention to client behavior and leveraging smart scheduling can transform the auto service experience. Steven not only shares his company's advances in scheduling innovation, but also delves into the importance of cultivating a customer-friendly environment, suggesting that shops can actually choose their clientele to foster better relationships.
Here’s a glimpse of what you’ll learn: [2:02] Why North Carolina is becoming an automotive hub [2:39] Steven Fafel shares his journey from Lancaster, Pa. to the forefront of automotive innovation [3:08] Why tire and auto repair shops are starting to choose their customers more carefully [7:53] How online scheduling with AutoOps can revolutionize a shop's efficiency [8:35] The continual enhancements to the scheduling software for the evolving needs of auto shops [19:05] Why integrating marketing efforts with scheduling tools is crucial for business growth [33:36] Steven explains AutoOps' customer-centric approach and focus on providing value Resources mentioned in this episode: Steven Fafel on LinkedIn AutoOps Traction Summit Mike Edge on LinkedIn Tread Partners Quotable Moments: "I keep trying to get my car into the shop, and I can never pick a time — that's where AutoOps comes in." - Steven Fafel "North Carolina is becoming the second automotive center of the world right now." - Steven Fafel "It's not just about getting customers to call, we can't get your service advisors to be nice; we need both." - Steven Fafel "All we do is online scheduling — that's all we focus on." - Steven Fafel "Whatever you do, be all there. It's about being present and focusing on the task at hand." - Steven Fafel Action Steps: Implement online scheduling: Consider leveraging an online scheduling system like AutoOps for efficiency and customer convenience. It directly fosters ease of access, as Steven explained by sharing anecdotes from his own family's experience. Customer reengagement programs: Utilize IP targeting or other tools to reengage lost customers, as described by Steven when discussing Tread Partners' approach. Attend industry summits: Networking and learning at automotive events can provide valuable insights into industry trends and practices. Filter your clientele: Be selective about your customers to create a more positive and productive service environment. Continual improvement: Always look for ways to enhance your business, be it through software upgrades or customer service training, to keep up with evolving industry standards. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Neal Maier is Co-founder of Tread Partners, an agency that specializes in marketing for the tire and auto repair industry. With a history of running shops and an entrepreneurial spirit, Neal has developed a nuanced understanding of the challenges businesses face in customer acquisition and retention. His expertise is in creating tailored marketing strategies, particularly leveraging a unique framework named DRIVE, helping businesses engage with customers at every lifecycle stage. Neal offers a blend of practical experience and innovative solutions to foster growth and longevity in the automotive market. His insights have been transformative for many multi-location operations seeking to navigate the complex landscape of digital marketing.
In this episode…Imagine being able to pinpoint exactly why customers keep coming back to your business – or why they don't. What if there was a way to align every marketing dollar with a clear goal across your company's entire lifecycle?
According to Neal Maier of Tread Partners, the innovative DRIVE framework can revolutionize how tire and auto repair businesses approach customer engagement and marketing. DRIVE entails visually mapping all the different marketing tactics and activities a business engages in, and understanding where they fit in the customer lifecycle. It involves laying out all the marketing pieces on a board and identifying where there might be blind spots. The framework allows businesses to evaluate their marketing efforts every 90 days and make informed decisions about where to allocate their marketing budget. The DRIVE process is meant to be a quick 15-minute exercise, but it provides a comprehensive view of a business's marketing efforts and helps identify areas for improvement or new tactics to try.
On this episode of Gain Traction, Neal joins host Mike Edge to talk about a fine-tuned approach to marketing within the tire and auto repair industry. He shares how the DRIVE framework streamlines marketing efforts and ensures that no customer is left behind. Neal also discusses the importance of human connection in an increasingly automated world and provides a glimpse into the future of industry-specific marketing at the Traction Summit.
Here’s a glimpse of what you’ll learn: [1:51] Why focusing solely on new or existing customers may be imbalanced and ineffective [6:11] How automated systems may fall short in maintaining customer attention [11:58] Why constant evaluation of marketing efforts is necessary [15:18] The complexities of measuring marketing ROI [19:59] The value of scrutinizing marketing expenses [23:13] How to attend the Traction Summit of 2024 Resources mentioned in this episode: Neal Maier on LinkedIn Traction Summit Mike Edge on LinkedIn Tread Partners Special Mentions: Randy O'Connor Bobby Gillespie: 40 Under 40 Kayla Heiar interview Kyle Moore interview Related Episodes: Discussing Generational Tire Shops with Randy O'Connor, Bobby Gillespie, Kayla Heiar, and Kyle Moore Quotable Moments: "I miss the interactions, but I do not miss hearing my own voice." "The customer lifecycle is certainly no different; there are so many complexities about this business." "It's cheaper to retain a customer than it is to acquire a new one, depending on your business model." "Why leave customer retention to chance when it can be so much more than just sending reminders?" "There's no one right way to market either; it comes down to that customer lifecycle every time." Action Steps: Implement the "DRIVE" framework to align marketing efforts with your customer's lifecycle stages: This addresses the challenge of uncoordinated marketing and ensures every tactic supports progression from potential to loyal customers. Regularly evaluate marketing strategies every 90 days to adapt and improve efforts: Consistent evaluation helps in identifying what works and what doesn't, maximizing the effectiveness of your marketing spend. Focus on both acquiring new customers and retaining existing ones for balanced business growth: Balancing acquisition and retention avoids the pitfall of an unidirectional strategy which can lead to missed opportunities or unsustainable growth. Use a variety of metrics to measure the marketing ROI, especially for tricky channels like billboards: This overcomes the difficulty of quantifying returns on certain marketing investments, ensuring all efforts are justifiable and results-oriented. Embrace periodic changes and be willing to cut underperforming marketing tactics: Flexibility and responsiveness to data prevent financial waste on ineffective strategies and encourage innovation and continuous improvement. Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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Nick Fox is the Regional Manager of Gills Point S Tire & Auto, holding the role for over nine years. His dedication to continuous improvement, coupled with a strong work ethic and self-motivation, sets him apart. Nick's profound product knowledge and customer-centric approach foster unparalleled loyalty and satisfaction, reflecting his commitment to delivering exceptional experiences.
Vanessa Larson is the Marketing Manager of Gills Point S Tire & Auto. She has been with the company since 2020, initially starting as an office manager and bookkeeper before being promoted in 2022. Vanessa previously worked as a project manager with Iron Forge.
In this episode…The tire and auto repair industry is full of inspiring stories and innovative ideas. But how can shop owners build thriving businesses while staying connected to their local communities?
According to Nick Fox and Vanessa Larson of Gills Point S Tire & Auto, the ideal business strategy involves thinking outside the box and creating unique marketing campaigns that bring people together. Their annual soapbox derby in Helena, Montana is a prime example — it started as Nick's idea to do something different, but Vanessa's implementation skills turned it into a massive community event. With live music, food trucks, and creative car designs, the derby engages customers, attracts sponsors, and showcases the personalities behind their shops. It's this kind of authentic community involvement that helps Point S stand out and attract top talent who want to be part of something fun and impactful.
On this episode of Gain Traction, Mike Edge welcomes Nick and Vanessa to chat about their innovative soapbox derby event. They also discuss the recent merger between their company and Gills, finding an "implementer" to turn ideas into reality, and discuss key principles like focusing on your strengths.
Here’s a glimpse of what you’ll learn: [5:23] The advantages of building a family business and growing through strategic acquisitions and mergers [9:12] How creative marketing campaigns can generate buzz and stand out from the competition [15:08] Merging with larger organizations to expand reach while maintaining a distinct identity [20:01] Seeking leadership roles to learn from mentors and guide new market growth [23:15] Chasing small, daily improvements to achieve long-term growth [26:03] The importance of maximizing strengths rather than worrying about weaknesses [28:10] Building a strong company culture by encouraging open communication, teamwork, and a shared sense of purpose Resources mentioned in this episode: Nick Fox on LinkedIn Vanessa Larson on LinkedIn Gills Point S Tire & Auto Mike Edge on LinkedIn Tread Partners Sponsor for this episode...This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email [email protected] to learn more.
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