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Join Kira and Mary as they dive into the branding powerhouse that is Taylor Swift! In this episode, Kira shares the unforgettable experience of taking her daughter to a Taylor Swift concert and how Swiftâs branding brilliance transforms every show into a fan-inclusive spectacle. Mary, a branding enthusiast, breaks down what makes Swift's branding strategy so uniqueâand how her ability to connect with her audience has redefined brand loyalty in the music world. Whether you're a Swifty or not, there are lessons here on building a relatable brand and cultivating lifelong client loyalty. Tune in to learn how you can use some of these ideas to foster a deeper connection with your clients!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this weekâs episode, Kira and Mary dive into the ins and outs of effective email marketing! From building your email list and segmenting it properly to crafting compelling campaigns, they share tips for boosting open rates and turning emails into business opportunities. They also explore the magic of AI in helping with email personalization, segmenting audiences, and creating better subject lines. Plus, hear some hilarious stories about bird attacks on cruises and the importance of balancing analog and digital in todayâs marketing world. Donât miss outâlisten now!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Manglende episoder?
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In this episode of Get Your Shoot Together, Kira and Mary explore innovative ways to bring new life to old family photos and snapshots. Kira shares her experience launching a colorful, modern take on photo restorations using RetouchUpâs digital painting services. From experimenting with playful, bold colors to collaborating with clients on unique wall art, they discuss the benefits of offering new creative products that blend art and photography. Mary also brainstorms how social commerce and creative campaigns can boost gift card sales for photography studios. Tune in to learn how to expand your business with fresh ideas and embrace collaboration with your clients.
Join us for an inspiring conversation full of practical tips and some fun banter!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this episode of "Get Your Shoot Together," Kira and Mary dive into how you can boost your photography business with a unique holiday offeringâphoto restorations! They share how RetouchUp makes it easy to transform old snapshots into beautiful heirlooms, perfect for gifting. Learn how to market this service to your clients and maximize profits while outsourcing the heavy lifting. Plus, they discuss how AI tools like ChatGPT can streamline your workflow without losing that personal touch. Tune in and get inspired to add this valuable service just in time for the holiday rush!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Get ready for a deep dive into effective networking and business collaboration strategies. We explore the importance of building meaningful relationships, organizing exclusive neighborhood events, and collecting vital contact information for targeted marketing. Hear about our experiences partnering with local businesses and the potential for community members to become portrait representatives. Wrapping up, we discuss the significance of equitable value exchanges in business relationships and share our exciting plans for a women's small business retreat in the Outer Banks. Tune in for a treasure trove of practical advice and engaging stories that underscore the power of community in business growth.
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor geek out on all things digital marketing and productivity for photographers. They chat about using Chat GPT to give your WordPress blog a makeover, dive into SEO tricks, and share why backlinks are your new best friend for getting noticed online. Plus, they spill the tea on cool AI tools like SEMrush and how hiring a virtual assistant can save you tons of time. Whether you're looking to level up your website game or just curious about the latest in digital marketing, this episode is packed with tips to help you crush it in the photography biz. And donât forget to check out their upcoming workshops to take your skills even further!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Ready to shake up your photography business? In this episode of Get Your Shoot Together, Kira and Mary explore creative ways to stand out from the crowd. From playful marketing promises (think âIf we donât knock your socks off, the socks are on us!â) to the power of video content and even the idea of launching a podcast, theyâre brainstorming all the fun ways to engage clients. Plus, Mary is gearing up to revamp her business for 2025, and sheâs sharing all the juicy details. If youâre looking for fresh ideas with a sprinkle of humor, this episode is a must-listen!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this episode of "Get Your Shoot Together," Kira and Mary dive into the challenges and triumphs of running a photography business in today's market. They discuss the shifting landscape of digital marketing, sharing insights on why direct mail might be making a comeback. The duo explores innovative ways to engage potential clients through LinkedIn and the power of creating exclusive community groups on social media. They also touch on the importance of rest and self-care amid a busy schedule, emphasizing how taking a step back can lead to better productivity. Tune in for practical tips and strategies to enhance your marketing efforts and streamline your business operations.
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor chat about the summer heat, copyright drama in the Dave Matthews Band fan world, and why respecting trademarks is a must. They also share cool sales tips for photographers, covering everything from building client relationships to smart pricing and marketing. With a mix of laughs and practical advice, this episode is perfect for anyone looking to protect their creative work and boost their business. Tune in and enjoy the ride!This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this episode of "Get Your Shoot Together," Kira and Mary take you on a deep dive into the fascinating world of custom GPTs and how they can revolutionize your photography business. After some fun banter about pajamas, favorite dresses, and dealing with the summer heat, they switch gears to discuss the practical applications of AI in social media marketing and content creation.
Kira shares her weekend adventure setting up a custom GPT to streamline her social media posts, while Mary offers insights from her recent digital marketing classes. They discuss the importance of personalizing AI-generated content to maintain authenticity and avoid getting flagged by search engines. The episode is packed with tips on organizing your digital assets, selecting the right tools for your needs, and maximizing the potential of AI without losing the human touch.
Whether youâre a seasoned pro or just starting out, this episode is full of practical advice and tech talk that could save you hours of work. Plus, a special shoutout to RetouchUp for sponsoring this weekâs episode and making post-production easier for photographers everywhere.
Tune in for laughs, learning, and a look at the future of small business with AI!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Mary is back from Vegas and Kira is settling in after a whirlwind installation week for clients and things are busy as usual. So busy in fact, it's hard to fit everything in. This week, the girls discuss whether or not it's ok to lose a bid in the face of please current clients AND the many ins and outs of sportsball mascots. Tune in!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
This week on "Get Your Shoot Together," Kira Derryberry and Mary Fisk Taylor get real about the rollercoaster of running a photography business. They dive deep into Kiraâs headache with the 2023 Annual Integrated Economic Survey from the Census Bureauâa beast of a task demanding a super detailed inventory of business assets. They chat about the stress of ticking all those government boxes and how itâs a wake-up call for keeping tight records.
The duo also spills details about their awesome cruise with Virgin Voyages. They're all praises for the cruiseâs smart branding and top-notch customer service, drawing lessons on how to spruce up their own business vibes. They talk about how every little detail on the cruise was tailored to enhance the guest experience and how this kind of thoughtfulness can translate into the photography biz.
Tune in for a candid blend of stories, struggles, and pro tips thatâll get you thinking about how to handle the bureaucratic side of business and make your brand shine just as brightly as Virginâs. Whether youâre dealing with tedious forms or trying to level up your service game, this episodeâs got some golden advice.This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In this week's episode of "Get Your Shoot Together," join Kira Derryberry and Mary Fisk Taylor as they explore the highs and lows of springtime photography and the unexpected challenges that come with it. From the lush, bloom-filled settings of Kiraâs recent outdoor senior sessions to the chilling tales of check fraud that shook her business, this episode dives deep into the realities photographers face beyond the lens. Amidst these narratives, Kira and Mary discuss the enduring importance of authenticity, character, and respect in every interactionâbe it with clients, colleagues, or the casual encounters in between. Tune in for a candid discussion on how the core values of decency can impact every facet of our professional and personal lives, making each moment a testament to who we are and aspire to be. This episode isnât just about photography; it's about navigating the complex tapestry of life with integrity and grace.
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Just when you thought it was safe to assume you knew all there was about managing a photography business, weâre pulling back the curtain on the importance of strategic timing for selling portraits and the hustle of graduation season. Through laughter and genuine insights, we share the trials of working through a back injury, the comical side of pet personalities, and the adrenaline rush of capturing those irreplaceable graduation moments. Tune in for a blend of heartwarming stories and laughter as we navigate the lively world of photography, relationships, and the occasional technological quagmire.This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
In a world where reality and fiction are blurred, we delve into the impact of modern technology on media and public perception. From a royal Photoshop scandal that had the world talking to the unnerving advancements in deep fake technology, we navigate the blurry lines between reality and manipulation. Join us as we ponder the ethical implications of AI and the potential to clone our consciousness for the sake of efficiency. It's all happening right here, and you won't want to miss a moment!This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Dive into the ever-shifting realm of AI with us as we explore its profound impact on various industries, from marketing to art generation. Join Mary as she delves into her recent journey through an AI marketing certificate course and our anticipation for an upcoming immersive experience in Chicago. Together, we'll unravel the potential of Adobe Firefly in democratizing opportunities for small businesses, drawing parallels to the game-changing impact of Photoshop.
But the conversation doesn't stop there. Let's delve into the fusion of AI and creativity, inspired by the poetic lyrics of Counting Crows. We'll ponder over the evocative imagery AI tools like Adobe Firefly can conjure, envisioning how they can enrich the realms of art and education. Through our discussion, discover how embracing AI can not only transform industries but also empower you to maintain authenticity and elevate your creative endeavors to new heights.
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
This week we've got a special bonus episode! Listen in on our interview with our friends at Retouch Up as they tell us all about their latest product launch. We're talking game-changing strategies for every high volume shutterbug out thereâfrom wedding wizards to corporate headshot heroes. Imagine the freedom of having RetouchUp's trusted experts refine your photos, giving you more time to focus on what you love while still delivering top-tier results to your clients. We dissect how this can be a seamless addition to your packages and more. Learn more about this launch at http://retouchcards.com/This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
We're back from Imaging USA and ready to dish! Ever wondered what goes on behind the scenes on awards night? Tune in for a little peek behind the curtain and post convention wrap up from our perspective.
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
It's that time again! It's our Imaging USA pre show where we talk everything you need to know Imaging USA. We give our tips on everything classes and tradeshows this episode. We can't wait to see you all in Louisvile!
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. -
Have you ever wondered how photographers tackle the daunting task of pricing, especially for massive jobs? We share unique techniques, emphasizing not quantity, but quality, and the significance of setting a day rate or a half-day rate. We also sheds light on the importance of shot lists or storyboard lists, the challenges of managing copyright issues, and the art of juggling quantity, quality, and costs with finesse. Experience the thrill of being in tight spaces like a veterinary hospital surgery room and how the need for flexibility is paramount.
This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North. - Vis mere
