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Sometimes to do a better job at the "thing" we're doing -whether that's mothering, working, kicking goals - we need to let go of some other things that just aren't getting us there.
In this eppy I cover:
How to work out what to let go ofDividing goals into years, weeks, daysProcrastinating tasks and what this could meanWhy reducing our load is so important -
Way back when I first leapt out into the biz-owning space, I learnt about this handy tip called "mining and grinding".
This is a way of making your scroll way more targeted, so you grow your network - whether that's for biz collabs, a better network or just to make friends. In this eppy I cover:
What the mine & grind technique isHow I used itHow you can use it too.It's an eppy that's as short & sweet as I am - so get into it!
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In this episode, I talk about how PNA was a trigger for me to realise I was overwhelmed and led me to look at areas in my biz I could reduce areas of stress.
I go through the things I did including:Removing non-essential meetingsLooking at biz structure and how to reduce energy useChanging the busy=success mindset despite being a strong ass independent woman.Brand strategy as a way to reduce overthinking
Plus the doors to my brand strategy course are open now to help you with that very last step. https://www.megan-raynor.com/brand-strategy-101-course-1 -
Knowing who you are as a brand (and as a human!) is key to making good decisions. But it can be so hard to know, right?
In this episode I cover:• Why knowing who you are matters for branding• How having values leads yours (and your customers) decision making• And an activity to start working out what you stand for as a brand
And great news! This is something you can really get deep into as part of the next round of Brand Strategy 101 - the branding course where I help you create your own brand strategy so by the end you have clarity and confidence in who you are as a brand.
Doors open soon! Get onto the waitlist to be first to hear when they open here: https://mailchi.mp/d2d76f678679/brand-strategy-101-waitlist -
Woohoo first episode of season 2 ready for your holiday roadies.This episode covers learnings for brands (and people) from 2020 that can help us be better.These include:Aligning what we say as brands with our actionsCaring about more than profitBeing flexibleThe importance of boundariesPeople matterI also mention my Brand Strategy course that will have you clear and confident on who the heck your brand is by the end of it. You can get on the waitlist here https://mailchi.mp/d2d76f678679/brand-strategy-101-waitlist
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It's been a year (well, a year and a bit) of juggling twin motherhood and business owning which means it's time to reflect on what I've learnt. And there has been a LOT of learning curves. Listen to the final episode of the season to hear some of these, including:The effect tiredness has on your brain (and timelines!)No-one actually cares about pushed deadlines if you have epic communication (and clients)The brain needs more love now than ever - and how to do that.Creating space from the babies - literately and mentally - equals way better work.A new thing I'm trialling that involves starting at 4.25am and possibly cancels out my first learning.The importance of being picky about who you work with and what you do.Need any extra tips/ kind ears/ empathy/ poo stories to get you through to season 2? Head over to instagram and stay in touch. https://www.instagram.com/ginandjuiceboxes.podcast/https://www.instagram.com/megsraynor/
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Your Brand Personality is the 'thing' that makes your brand feel like a human, and gives it the ability to connect with your audience. It's through consistently and clearly using your brand personality that people will start to recognise you without even needing to see identifiers like logos.This minisode covers:The psychological need of 'know, like and trust' that leads customers to buy from brandsWhat a brand personality is - tone of voice and visualHow your band personality influences how your audience feel when they interact with youHow to work out yours
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To sell anything - be it a service or a product - you need to have an audience. But who are they and how do you connect with them?
This minisode takes you through how to work out who your *real* audience is. And no, your audience is not a demographic, they're not just a generation (NOT just a "millennial"), they are a group of people connected by their needs, mindsets, challenges and desires.
Listen to hear:What an audience is not.And what an audience is.Where to start with finding your own audience's shared beliefs, needs, mindsets and where your brand fits -
When it comes to establishing a business (and brand) we're told again and again to 'start with why'. But what does that actually mean and how do we do that.This mini episode covers exactly that.Listen to learn:What a 'why' isHow it leads you, why it mattersExercises to work out your own why - including writing a biz obituary and my fave 'but why' question gameFor a much more indepth - but easy peasy - way to work out your brand 'why' as part of a Brand Strategy, nab one of the few spots for Brand Strategy 101 - my new course.By the end of 5 weeks you'll have benefits like these:‘Having time to share my message and to be consistent across all "touch points"’‘Being able to keep my brand consistent, no matter who works on it - knowing exactly what we need to sound like, look like, feel like.’‘Finding a way to allow others to feel my passion - I want them to feel the emotion and connect with it.’‘Getting my product out in the market and people understanding what it is.’Check it out here http://www.megan-raynor.com/brand-strategy-101-course-1
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For the next few episodes we are honing in on branding - getting you set up for starting or growing that biz, whether you're deep in motherhood and wanting your own hours or getting set up in 'maybe babies' prep.
This second minisode covers what to do BEFORE the why.Now, we've all heard about starting with why. But what about before then? What about when you're trying to come up with your new business idea and working out what to do with your life?
That's what you'll learn in this minisode.
Listen to hear:How to build a business for the life you wantQuestions to ask yourself to make sure the business you start is the right one for youA criteria to test your business ideas againstAnd tips to discover where your strengths lie
This minisode is brought to you by www.megan-raynor.com 's upcoming Brand Workshop 101 eCourse where you can create your own brand strategy and ensure your biz is always consistently connecting with the right audience.
Keep an eye out for the full detes in the next minisode - woohoo! -
For the next few episodes we are honing in on branding - getting you set up for starting or growing that biz, whether you're deep in motherhood and wanting your own hours or getting set up in 'maybe babies' prep.
This first minisode covers WHAT the heck branding actually is and why every biz, and person who wants to be known for their something, needs it!
Listen to hear:What a brand isWhy businesses who don't have a brand are a commodityThe strength of having a brand foundation from the get goWhat personal branding isAnd why all this matters
This minisode is brought to you by www.megan-raynor.com 's upcoming Brand Workshop 101 eCourse where you can create your own brand strategy and ensure your biz is always consistently connecting with the right audience. -
For a lot of people 'limbo land' is their lives right now. Whether they've been made redundant, found their life plans up in the air, tackling a new phase of self employment, beginning a biz, or a new mama, limbo is that weird, slightly lost feeling we often have during these situations.
I've been there. Pretty much alllll of those things on the list are experiences I've been through and ended up in a limbo land because of it.
This eppy covers the things I did that helped me and may help you too, including:• Realising your career isn't your identity• Having a routine much like your pre-limbo life• Realising and trusting limbo is never forever• Being gentle - transitions are hard man, and we need to give ourselves space• Doing what you can do - not fretting about what's out of your control• Taking the opportunity to assess life and what you want out of it• Socialising in real life
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I don't know about you but I think it's time we ditched the question "how do you balance it all?" Balance is a myth, a lie, a pursuit that keeps us feeling like we're failing when really we should be celebrating life. And where's the fun in that? (hint: gone)
In this eppy I cover learnings that will help you with this pressure to be balanced, including:• Embracing the ebbs and flows in biz• Realising you are a kickass, achieving human - as wanky as that sounds• Choosing where your priorities are - and how knowing it's a choice means you're not failing, you're choosing. -
Okay, okay. So pricing talk doesn't seems super #mumlife related does it? But in all honesty, now that I'm a mum I think pricing is more important than ever! After all, how we spend our time matters even more than before so your pricing and attitude towards the work you take on plays a big part in that.This episode is perfect for all of those new biz questions about how to price, or serves as a good pricing checkpoint if you're a few years in but still working it all out. It covers: Where to start when you're first thinking about pricing your product or service.Acknowledging that when you first start out you won't always be able to price exactly the way you want to, or take on the exact work you want straight away. My own criteria for deciding if I should take on a certain project or not - price being one of these elements.A controversial view on discounts (avoid them) and what you can do instead to make your service or product seem super valuable.
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Life can be pretty overwhelming. And that's before even adding in juggling babies and business. In this eppy I share a simple solution to any feelings of overwhelm you might be having - whether it's an overwhelm based on uncertainty (overwhelmed by 'what if's and worse case scenarios) or overwhelmed based on having too much on your plate.This episode covers:What is overwhelmHow to remove the overwhelm using a handy dandy, super science-y (not) technique I call 'finding the next thing'Taking simple steps to move forward in biz, motherhood and life (simple af, promise)Find me on the 'gram under @megsraynor or @ginandjuiceboxes.podcast
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Being self-employed can be super isolating. So can being a new parent.
When you start new phases of life it's a LOT easier when you are surrounded by people who understand what you're going through - whether because they've been there before or are there now. But if you don't have people around you in a similar situation what can you do?
This episode covers how I've made new friends both during my new biz-owning phase and new mum phase.∙The power of being brave in insta DMS∙Asking friends for new friends∙Saying yes to leaving the house -
When you start your own biz or have a baby (or two!) the word "productive" takes on a whole new meaning. Let's dive into the top four ways I stay productive whilst juggling tantrums and taxes.This episode covers: Learning to prioritise, for reals.Ditching the to-do list and the pressure it brings.Choosing to be unproductive.Apps that help me stay on track, no matter what I need to get done.Whether you think you're already a productive person or wholeheartedly put your hand up and say 'no I'm not', you need to listen to this episode.
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Stress seems to be one of the things that just comes with the territory of owning a business and being a mama. Or does it?
I've been learning, and trying, and learning, and trying lately to change that. You'd think after having babies that had to get emergency evacuated I'd have automatically learnt what was actually worth stressing about, but it seems the social construct of busy = stress = success and my general personality means I haven't quite nailed that learning. Yet.
This episode covers:∙How stress is a choice∙My own fail of choosing to stress in a parenting sitch and making life harder for it∙Ways we can shift that mindset - or try to - when we're stressed in biz or motherhood, or life in general∙ Questions to ask yourself when you're stressing about something∙A fangirl moment about my friend/client/#bizmuminspo @hello_and_cookie (find her under that on the 'gram) -
'They' say starting a business is like having a baby. There are many, many ways that 'they' are wrong (uh, labour anyone?) but having now been through both I've realised there were four ways that were semi right. These four learnings set me up for motherhood, and - if you're a mama who wants to own a business - would set you up for running a biz too.This episode covers:The truth about winging itLearning you can only control what you do, nothing elseThe importance of asking for helpTrusting your gut - it just takes practice.
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Welcome to Gin & Juice Boxes.
A podcast hosted by a business-owning mama, for other working mamas. Join me as I work out how to juggle work and babies, while somehow staying sane along the way.
WARNING: awkward "cool mum" rapping attempt inside.
