Episoder
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Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business.
From hooks and headlines to promises, next steps and call to actions, this episode is an invitation for your business to get sharper so you can get far greater results because as we know, what once worked a treat is now struggling to keep a business afloat - so itâs time we not only get savvier, itâs time we get sharper.
By listening [and taking notes], youâll learn:
How your business can sharpen the axe, get deeper and speak clearerHow to get sharper with your targeting, messaging and showcasing resultsWhat is market sophistication and how itâs extremely relevant to changes in businessEnjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business.
That is, if you buy into that BS. Donât worry, I did too once upon a timeâŠ
By listening [and taking notes], youâll learn:
The year that changed everything for meHow stereotypes and narratives like ânoone is buyingâ are total BSHow getting organised early is your key to making sales before Christmas, listen as I share exactly how you can do thisEnjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Manglende episoder?
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Business these days is like real-world strength training.
In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult time in your business journey because these steps are applicable then too.
By listening [and taking notes], youâll learn:
How important it is to intentionally choose your business / market positionThe effect the business owner has on their business, team and resultsHow to not suffocate your business by stressing over it any furtherEnjoy!
042: Overcoming The Marketing Challenges Of Your Industry045: One Question, Big Results049: How Action Creates Answers066: Why Your Business Doesnât Stay Busy
Other Episodes To Enjoy:Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
What do you actually need⊠Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise.
This episode is here to help you get more clear on what resources your business may need so you can protect your investments and see greater results sooner.
By listening [and taking notes], youâll learn:
Important distinctions between knowledge and executionHow to ensure any knowledge gets put to good useThe wealth that lies within knowing what doesnât workEnjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and Iâm pleased to say that I created that job and then some.
By listening to this episode youâll hear nine lessons as I reflect back across personal, client and business, sharing some standout reflections that have helped both me and my clients.
Enjoy!Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can help grow your business.
By listening [and taking notes], youâll learn:
The difference between strategy and tacticsHow to marry the two together for top-notch resultsThree examples of strategies + tactics to help grow your businessEnjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the strategy.
By listening [and taking notes], youâll learn:
How perfectly laid out plans and strategies can sometimes get in the wayThe valuable data you get from taking action and building a strategy in hindsight A simple action-taking strategy you can use todayIf youâve ever been side swiped by your results, meaning they didnât come about from the perfectly curated plan you had but instead came about from some other means altogether, youâre probably going to love this episode and it will spring you into taking action.
Enjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Thereâs only so long you can wait around for clients to come find you, even if youâre the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust business.
What a difference four emails a day could make to your businessHow simple and effective it is when youâre proactive about generating clientsFour steps to help you go after the clients you want
By listening [and taking notes], youâll learn:
Enjoy!Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Established businesses can take a mental beating when clients arenât coming to them in roves how they used to once upon a time.
Youâre arguably the best at what you do, youâve been doing it longer than most, these alone should speak for themselves.
So why is it that ultra-experienced and well-established businesses go through their phases of having fewer clients?
By listening [and taking notes], youâll learn:
What you can use to your advantage as an established businessHow business is still a fair playing field when it comes to client-generationFitting in business development, lead generation and marketing amongst a fully operational businessEnjoy!
Masterclass on Wednesday September 11th at 1:30pm AEST:â Learn how established services continue to gain great clients and grow their business - Register here.
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly itâs not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will burn holes in pockets and sink your business if youâre not careful.
By listening [and taking notes], youâll learn:
How over-servicing your clients is getting in the way of growing your businessHow to prioritise your business growth activities while maintaining the high quality of work youâre known for with your clientsHow Parkinsonâs Law of âtime expands to that which time is givenâ can help you minimise the time spent per task and reduce procrastinationThis could be one of my favourite episodes, enjoy!
Links Mentioned:
â Join the waitlist for the Service Business Boardroom here
â Episode 26: 3 Phases Of Growing And Strengthening Your Team
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Youâve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. Youâve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance between the two?
How important and âurgent + importantâ and âimportant + not urgentâ tasks impact your business How your business is a state of constant and never ending improvementWhen every area of your business grows your whole business grows.
By listening [and taking notes], youâll learn:
There are some brilliant models shared within this podcast episode, enjoy having a listen!Links Mentioned:
â Join the waitlist for the Service Business Boardroom here.
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Letâs put an end to the endless search for new clients and letâs start keeping the great ones you do work with!
By listening [and taking notes], youâll learn:
How to turn project clients into ongoing clientsHow to bundle your project-based services into longer-lasting packagesSix examples of ongoing services you could be offering your clientsEnjoy!
Links Mentioned:
â Join the waitlist for the Service Business Boardroom here.
GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.
By listening [and taking notes], youâll learn:
How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great)The big mistake business owners often make when creating more âaffordable servicesâ such as membershipsHow reducing friction with your offer inclusions and packaging can be a huge blessing of efficiency for you and your clientsThis is a brilliant, deep-dive episode that I know if you apply these improvements to what you sell, youâll see vast improvements.
Enjoy!
Links Mentioned:
GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here
GMGB Podcast - Ep 46: Starting A Business Doesnât Mean Starting At The Bottom - listen here
Behind the Lens Podcast with Alan Howle - EP 14: listen here
â Join the waitlist for the Service Business Boardroom here.Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.
How to solve the most important issues in your business firstHow to prioritise the next areas of improvement in your businessWhen all areas of your business grows, so does your bottom line
By listening [and taking notes], youâll learn:I also share the waitlist for the Service Business Boardroom is now open, join here to be notified when weâre open for entry and to secure priority access.
Enjoy!Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
If you want more clients, start here. Iâve made it really easy to give you a starting point, simplifying where your business could be going wrong.
By listening [and taking notes], youâll learn:
How to pin-point your focus so you can generate more clientsThe difference between lead generation, conversions and retentionCritical action steps that will practically help you to get more clients soonerEnjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Taking on whatever work comes your way is a highly reactive way of doing business.
By listening [and taking notes], youâll learn:
How you can take control and go after the clients and projects you really wantThe three-step process for identifying, finding and reaching out to your ideal clientsThe way in which your ideal clients will be WANTING to hear from youThis will help you get proactive about intentionally finding the clients and projects you really want.
Enjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Thereâs a vast difference between having a team that keeps your business running vs. having a team that actually helps grow your business.
By listening [and taking notes], youâll learn:
How retainer services create consistency for your teamHow to identify repetitive tasks you can delegate to your teamThe golden rule for reallocating your new found time to grow your businessWhether you have a team already or are preparing to make this move, make sure you grow your team with these insights in mind.
Enjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Are you making these mistakes on your sales calls?
If you want to increase the number of quality sales calls you have as well as the outcome of them (clients and conversions), this podcast is going to highlight common mistakes service businesses are often making with their sales conversations.
By listening [and taking notes], youâll learn the common mistakes and what to do about them.
Enjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is required is going to differ. In order to make an impact on your bottom line, a proper assessment and investigation of your business is required.
By listening [and taking notes], youâll learn:
Why one size fits all solutions donât workWhat you can assess in your business to discover areas for improvementFor the same reason you wouldnât let a surgeon just start operating on you, the same goes for those who are there to help you grow your business - assessments are neededEnjoy!
Resources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. -
A business with a purposeful vision and clear goals is vital to create the clarity, motivation and momentum required to act on the granular and sometimes mundane tasks that are required to bring these ideas to life.
By listening [and taking notes], youâll learn:
How to re-create your vision in one sitting (instead of overly complex exercises)How re-connecting to your vision will move into motivation and momentumWhy asking the simple question of âwhy are we doing any of thisâ is vital to understanding the underlying intentions which will guide you forwardEnjoy!
Blog Post: A Purposeful Vision: The Catalyst for Business Progress, Momentum and ProfitResources:
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If youâd like to work together with me as your 1:1 business and marketing consultant, book a call here. - Vis mere
