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Hiring top salespeople is one of the most difficult things small business owners do. In this episode, we are going to talk about the top 5 things that superstar salespeople have that mediocre salespeople don't. Then we are going to talk about how to use these attributes to hire the right people.
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So whatâs one of the biggest problems with generating revenue? Consistency. How would you like to create a recurring revenue stream, regardless of your product or service? In this episode, we are going to let you in on the secret to making money while you sleep.
You can also view the video version on Youtube here: https://youtu.be/3fw1gVflr3M -
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Have you as a consumer ever bought something even though you didn't feel great about it, didnât like the salesperson, but you felt you needed it so you bought it in spite of the salesperson? The reason you didnât enjoy it is because the salesperson didnât sell you the correct way.
Check out this episode on how to get your customers to enjoy buying from your company so much that they start referring their friends before they even use your product or service!
You can also watch the video version here:
https://www.youtube.com/watch?v=UaKyamGi9NA&t=93s -
In this podcast episode i'm teach you how to effectively close deals and get those sweet, sweet conversions. Below are the key topics I talk about in this episode.
1. âI'll Think About ItâŠâ
Have you ever heard the classic objection in sales, âIâll think about itâ? That is a sign the prospect is nervous to move forward.
2. Sales Gurus
Maybe you can relate to what I was experiencing. Maybe you have listened to all the sales gurus and all their slick techniques, but it still isnât working.
3. Your Secret Sales Solution
Understanding the importance of beliefs and identity and how to create change in our prospect is one of the biggest keys in selling.
4. What Is Closing?
Simply put - closing is about getting people to act, and act right now.
We all know a lot of things that we SHOULD do, things we WANT to do, and even things we MUST do.
But reality is, very few of those things get done. Why?
5. How To Get Your Prospect To Take Action
So letâs assume youâve got the prospect to the point where it is time to get them to act. That may be in person, over the phone, or online.
How do we get someone to move forward, sign that contract, verbally agree, click that button?
6. USF of closing
When USF is used correctly, they will help you close more sales. When abused, they will turn people off and cost you sales.
7. Double Your Ratio of Conversions and Closing
So done right, using these 3 major closing strategies in combination with beliefs and identity which we talked about in the last episode, you are going to substantially increase your sales and conversions.
It doesnât matter if you are selling in person, on the phone or even online, these 3 strategies work, and it is more than worth your time to implement.
Get Answers NOW!
Do you have any questions about the USF of Closing or selling in general?
If youâre not sure where to start or how to implement this into your business - reach out to me. I would be more than happy to help you get started on the path to success!
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When I started out in B2B sales as a young man in my 20s, I learned all I could about selling techniques. I learned all the classic sales techniques, even things like the âBen Franklinâ close.
For many years I struggled as I tried to implement a lot of techniques that sales trainers taught. I memorized scripts, learned about how to close people with techniques like scarcity and urgency, but it was an uphill battle. I canât tell you how many times Iâve seen the prospectâs whole demeanor change in front of me as I asked for the sale. Frustrating and unproductive to say the least.
It wasnât until I learned how powerful our beliefs are in driving our actions that I saw what was missing and why I experienced such resistance at the closing stage. When I learned more about beliefs, I realized that even beliefs are not the strongest tool to get ourselves or others to act.
That missing ingredient is identity. In this Podcast Episode i'll be talking about...
1. How do you create that identity shift?In this episode learn why Adam and Eve were impacted by how Eve's identity was shifted!
2. The secret to powerfully shifting identity.It's important to remember that people don't like change. They will resist anything that challenges their current beliefs. That's why you need to be careful in how you present your message.
Get Answers NOW!Do you have any questions about changing your prospects' beliefs or selling in general? If youâre not sure where to start or how to implement this into your business - reach out to me. I would be more than happy to help you get started on the path to success!
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Business challenges are expected and we can deal with them. What about the more serious, catastrophic, or even just âbad thingsâ we encounter? How do we keep from getting totally derailed in our business?
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Have you ever implemented a new tactic that seemed like it was really paying off well, but then you wake up a year later and realize itâs not coming close to what you thought it would? Or even worse, you are actually losing money? I know I have.
It comes down to effectively evaluating return on investment, both with hard dollars and the not so easy to quantify use of resources.
Listen to this episode to find out how to keep this from slowing you down and vastly increase the speed of your companyâs growth. -
Have you ever thought, âIf I could only get through the gatekeeper, I know I could sell the decision maker?â
Getting through to decision makers is the Holy Grail of marketing and sales. Itâs critical, but it also happens to be difficult.
Letâs talk about some techniques to get through gatekeepers, particularly when you are selling high ticket items that arenât an online click a button type of sale.
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What is the number one problem small business owners and salespeople face when it comes to getting sales and generating revenue?
Itâs not how competitive our product or service is, and itâs not our marketing or sales presentations.
It comes down to the most critical but most difficult part of the marketing and sales process - getting in front of decision makers who have the need, resources to afford our product or service, and the authority to make a decision. Without this, we will be getting nowhere.
Letâs talk about some methods to get in front of your ideal customers and set us up for success.
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Have you ever had someone tell you or thought, âyou know, I need to go back to school to learn more. That way I will make more money? That might be true for an employee in corporate America. For us business owners, however, there is only one degree that matters and will make us money in the long run. Unfortunately, it can cost us a lot more than the cost of a Harvard PhD if we are not careful. Check out this episode to find out how to earn this degree without going broke.
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Have you ever bought something and then said to yourself shortly after, âwhy did I buy that?â Then you returned it or felt duped you bought it? This is classic buyerâs remorse. Weâve all experienced it in our personal lives. Buyerâs remorse can cause us to lose a lot of money in the short term, but the long term damage is much worse. Listen to find out how we can prevent buyerâs remorse.
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We all do drugs. Yes, even you. A lot of drugs are bad for you. The ones you manufacture in your brain are natural and even more effective than illicit drugs. If you want your customers to love buying from you and get an actual physical high during the process, you need to help them trigger the release of the drugs in their brain that all humans love.
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Ever had a time when things were just clicking, you were kicking butt at work, and you felt on top of the world? What about the opposite? You woke up grumpy, everything was going wrong, you didnât want to go to work, or you felt like giving up. How effective are you at work on those âbad daysâ? More importantly, how do you make sure you donât have too many of those âbad daysâ to start off with?
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B2B sales is all about logical, dollars and cents analysis of options, right? All selling is emotionally based. It doesnât matter if it is selling to consumers or to sophisticated business owners and executives. Listen to this episode and Iâll prove this to be true.
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Ever feel like you are playing ping pong going back and forth trying to convince a customer to buy your product or service? The reason for this is rooted in objections and how sometimes we almost ask for prospects to question us. Letâs talk about the three major types of objections or reasons people resist buying and how to overcome them and make the sale.
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Have you ever found yourself chasing too many ideas, businesses, or strategies, and realized later that you are spread too thin and accomplished none of them? This is called Shiny Object Syndrome. The question is how do we avoid this pitfall and keep our focus on the things that really matter. Let's talk about some ideas to mitigate distraction.
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As entrepreneurs and salespeople, we tend to focus on closing the big deal, getting the sale, and going after the âlow hanging fruit.â While this is important, we are ignoring where most of the money is actually made if we focus just on this. Listen to find out where that money is.
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Have you ever looked at a businessâs website and thought, â...what do they actually do?â Often, we assume our prospects speak the same language we do, and we overcomplicate both our communication and our solution, turning off a lot of prospects before we even have a chance to sell them. Listen to find out how to remedy and use communication to grow your business.
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Do you sometimes feel like you are running 24/7 without coming up for air in your business? This is a dangerous place to be which will eventually put you out of business. How do you prevent this from destroying your business and continually grow?
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