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Great copy is the key to a thriving business. If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience. This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads to better offers and more sales.
In this episode, we dive deep into the world of copywriting with expert Linda Melone, uncovering the secrets behind writing words that truly captivate and convert. Linda, specializes in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. She leverages her unique blend of skills as a former personal trainer and award-winning magazine writer into copy that converts.
She shares her insights on how effective copy can shape brand identities, connect with audiences on a deeper level, and ultimately drive action. We discuss everything from understanding your target audience to crafting headlines that grab attention and writing copy that sells without feeling “salesy.” Whether you're a business owner, health coach, or aspiring writer, this episode is packed with actionable advice to help you elevate your messaging and make a memorable impact with your words. Tune in and discover how to transform your ideas into compelling, conversion-focused copy that resonates with your audience and helps your business thrive.
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One of the most powerful strategies for building a successful business is often the most overlooked: niching down. As the market becomes more saturated, it’s not enough to be a generalist—you need to specialize and serve a specific audience to truly stand out. We explore why narrowing your focus allows you to connect more authentically with clients, offer more tailored solutions, and establish yourself as the go-to expert in your niche. Whether you're a health coach or an entrepreneur in any field, discovering your niche is key to attracting the right clients and scaling your business.
To share this powerful insight, we invited Jenn Malecha to the show. Jenn is the Wholistic Health Boss and is an expert in helping health and wellness professionals create successful, sustainable businesses. With years of experience as a Functional Diagnostic Nutrition Practitioner, Business Mentor, and Health Coach, Jenn has mastered the art of niching down to grow her brand and empower others to do the same. Through her unique approach, she helps health coaches identify their ideal clients, refine their messaging, and build profitable businesses that align with their passions and strengths. Tune in to learn from Jenn’s journey and get actionable tips on how you can find your niche and thrive.
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One of the common themes I've learned over the years and after over 200 episodes is that business is business. The same principles apply for most businesses starting out and the keys to success are basically the same. So when I had a chance to interview Michael Silva, I jumped on the opportunity.
Michael is a business coach who is trying to save the physical therapy profession. During this episode, it became quite clear that health coaches and physical therapists are industries that have many common struggles. As both occupations have similar missions as wellness practitioners, they also share business struggles from building client relationships to managing pricing and business growth.
Michael joins the show to share his passion of helping physical therapists build the practice of their dreams. He empowers private practice owners to create fulfilling and profitable businesses by niching down, targeting their ideal market, and delivering exceptional experiences. Michael also shares how his journey began as a sports medicine physical therapist and quickly becoming disillusioned with the traditional healthcare model. The turning point came when he decided to start his own practice, driven by the support of his wife and the desire to create a more meaningful career.
This decision led to great success and fulfillment, inspiring him to help others do the same. Through his journey, Michael developed the 5 O's Method, a unique approach to helping physical therapists build successful private practices. Now, Michael is on a mission to transform the profession, one private practice at a time.
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When we hear about successful businesses, we often hear stories about the strategies that got these businesses to where they are. Whether that was a brilliant marketing campaign, or a unique branding idea. But we often don't get a glimpse of the mindset shift required to make radical changes in ourselves, especially when we are coming from traditional 9 to 5 jobs or corporate settings.
In this episode, we dive deep into the mindset transformations essential for unlocking your entrepreneurial potential. We explore how shifting your identity from a traditional employee to a proactive entrepreneur is key to business success. You'll learn how to reframe limiting beliefs, embrace new habits, and adopt the mindset of a leader. Whether you're just starting out or looking to take your business to the next level, this episode will guide you through the psychological and emotional shifts required to become the CEO of your own life and business.
To share how to shift, we invited Rashi Nayar to the show. Rashi is a business coach and IIN alum who helps driven coaches scale to 7 figures through done for you marketing and content creation organically.
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Podcast guesting is a powerful strategic tool for personal branding and business growth. By appearing on other people's podcasts, you can easily expand your audience, establish authority in your niche, and build meaningful connections. Podcast guesting also allows you to leverage these appearances to amplify your message, enhance credibility, and ultimately drive more opportunities to your business.
In this episode, we invited Sam Brake Guia to the show to discuss his experience in the podcast guesting world. Sam is the Co-Founder of PodWritten, a podcast guest booking service who aims to helping health and wellness professionals get booked on podcasts. He is also the host of the hit podcast Mics to Millions.
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The number one complaint health coaches have when starting out in their practice revolves around client acquisition. How do we get consistent clients, especially when we are brand new to the game? How do we get clients when we aren't established and we might be on a tight budget as well? This dilemna is the main reason why health coaches never get their businesses off the ground and end up putting their certifications in the attic.
In this episode, we invited Michael Krug back to the show to share his brilliant strategy on getting consistent clients. Mike leverages Facebook groups to demonstrate his expertise and ends up getting paying customers readily willing to jump on his offers. Listen in as Mike gives a step by step approach on this art and how this cost effective approach has been the backbone of his business.
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Imagine the power of having insider corporate financial strategies for your health coaching business? How much of a powerful infusion that would be! In this episode, Danielle Hendon shares insights on applying these strategies to small and medium-sized businesses. She discusses practical tips for budgeting, cash flow management, and strategic planning, helping entrepreneurs optimize their finances, make informed decisions, and drive sustainable growth.
Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.
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There's a lot that can be learned when you are working at Fortune 500 companies that can be transferable to a small business. These valuable insights help you mold your vision at a significantly broader scale and allow you to put into practice the successful strategies that these large companies routinely employ.
In this episode, Jennifer Lackey shares her expertise in helping businesses achieve sustainable growth and scalability. Drawing from her experiences at McKinsey and Company and Nike, as well as her education from Harvard Business School, Jennifer discusses key strategies for building strong foundations for long-term success.
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As a health coach, I really love data. We are often at a disadvantage when it comes to data because unlike doctors, we generally don't have easy access to testing or labwork. But what if we can actually access critical information that has huge health implications right from wearable tech? With the help of heart rate monitors that are easily accessible on our phones or other wearable devices, we can get to know our clients body better and help them gain better control of their stress balance and their autonomic nervous system.
To share his insights on the benefits of capturing your heart rate variability, we invited Dr. Torkil Færø to the show. Dr. Torkil is the author of The Pulse Cure and joins the show to describe how tuning into your heart rate variability can show you how your personal constitution reacts to specific stressors and help us tailor what is needed for optimal health. -
How quickly we forget! Once upon a time, the online fitness and coaching world wasn't a thing. Then the world changed. We all adapted to a world where we moved our lives online. Still, that transition isn't easy and there's a lot of mistakes a health coach or a trainer can make that can stall their success.
To demonstrate how he navigated the transition and how he built a booming online business, we invited Cody Watkins to the show. Dubbed the “King of Transformation,” Cody is a renowned
online fitness coach with an amazing story. Starting his fitness journey at 15, he quickly rose to become a top trainer and then boldly launched his own online coaching business, which
he has now scaled worldwide. With a holistic approach to health and fitness, Cody empowers others to overcome their challenges and transform their body, mindset, and life. His influence extends far and wide, with over 75,000+ followers on Instagram and thousands of clients all over the planet. -
Health coaches are naturally helpers. We authentically care about our clients and are out for their best interests. This puts us at a distinct business advantage! Putting clients first is essential for building a successful business. This approach fosters loyalty, trust, and positive word-of-mouth referrals. When clients feel valued and understood, they are more likely to remain loyal and recommend your services to others. This client-centric approach not only enhances customer satisfaction but also drives business growth and sustainability.
Stephanie Fusnik joins the show to drive this point home. Stephanie is nutrition coach, personal trainer, manual osteopathic and neurokinetic therapist, public speaker, and CEO of VitalityOET. VitalityOET is a women's nutrition, health, and fitness company that focuses predominantly on women's hormones, particularly during perimenopause and onwards. The company's mission is to teach women about how their bodies change during this period of their life so that you can finally reach your health and fitness goals, feel in control and at home in your body again, live a life full of vitality, and really understand how to take care of this new body.
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One of the most popular life phrases is, "It's not what you know, it's who you know". This holds true for successful health coaching practices as well. By building your network, you can get one of the most sought after leads any business owner would desire: referrals. To this day, nothing beats a referral. And mastering how to network in a way that gets you referrals will only build your bottom line.
To explain how to properly leverage your current network, we invited Kenneth Tinglum to the show. Kenneth is a nutrition expert and a National Trainer at BNI. His mission in both roles is to empower and uplift—whether it's helping business owners and professionals expand their networks and increase their revenue through building relationships and helping eachother, or guiding individuals towards their optimal health and wellness. Since 2007, he has been deeply involved in both, nurturing dynamic business networks and creating better health.
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Is organic traffic dead? Not exactly. However, it isn't free. It costs a ton of time. So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry. But this is an art and we would never recommend haphazardly throwing money against the wall with ads either.
So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author. Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.
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The more things change, the more they stay the same. It's a phrase that is often said for many reasons and it fits the current world of marketing just the same. No matter what the latest fad method of marketing that comes out, the basics of marketing tend to stay the same. Basically, what problem do you solve and what do you do to solve it?
To dive into this simplistic formula, we invited Tiago Faria to the show. Tiago help coaches, mentors, consultants and other help professionals systematically uncover premium dream clients using their current contact/follower/subscriber lists. He is a former Google employee and worked as a Google Ads specialist and consulted for some of the biggest companies in Europe and the Middle East. He joins the show to share how the basics of marketing are timeless principles and you can start getting more leads at whatever point you are in your business.
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Running a business is only one aspect of your life, even if it seems like it consumes everything else. How many times have certain areas of life were neglected in order to keep our businesses afloat? Has our health suffered? Our relationship with our loved ones? Has our connection to spirit taken a hit? Like it or not, these aspects of ourselves need to be shored up in order for any business venture to thrive and that balance is key to any profitable practice.
So to discuss how this plays out in real life, we invited Dedee Cai to the show. Dedee is the founder and a performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She recently published a book The Overcomer: Conquer Your Fears to Achieve Your Goals in hopes for others to seize their own opportunities for success. DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that your self-worth is your net worth, and she’s on a mission to empower women to live up to their own potential unapologetically while changing the world.
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I know the legal aspect of health coaching isn't the first and foremost thing on the mind of a health coach. But we do live in a litigious society. With that being said, we need to protect the business that we are creating. The great thing about it is that it isn't that difficult to put in place, especially when you have Cory Sterling in your corner.
Cory is the founder of Conscious Counsel, a law practice that provides legal counsel for creative, ambitious and heart-leading business owners who build communities and make the world a better and healthier place. His passion is to make the law fun and not something to be overwhelmed by and to make sure safeguards are in place for our businesses to thrive.
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When you continuously get acknowledged for your career path, there's definitely something there. Accolade after accolade counts for something as well. And when it comes to peak performance, there's only a few coaches who can share the same air as Brett Baughman.
With more than two decades as an award-winning business and life coach, including being recently voted as the Top Coach of 2023 by Apple News, Brett joins the show to share innovative ideas and clear action steps to improve our own coaching businesses. He is passionate about helping his clients discover their unconscious passions and learn how to develop a daily routine and lifestyle that keeps them inspired and build momentum for their futures: mind, body, and spirit. -
Fascia is an awesome tool to have in your health coaching toolbox! Although our understanding of fascia is an ongoing process, it's popularity continues to soar! This fascination with fascia allows for a unique selling point on a cutting edge modality that can be very beneficial to any health coaching practice.
To share how to incorporate fascia into your business, we invited Anna Rahe to the show. Anna is the founder of GST Body and has partnered with top athletes, surgeons, physicians, and celebrities, while also being featured in various publications such as The Wall Street Journal. She joins the show to share how fascia has drove her business to new heights and other profitable business tips.
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I'll be honest. I think niching down is the hardest thing a health coach can do. Even to this day, I feel a lttle funny fully committing to a specific niche no matter how many people tell me the same exact advice and the amazing benefits of gaining that clarity. But, when it comes to creating a business, the importance of niching down can't be overlooked.
Jalene Szuba joins the show to share her business journey and some of the key benefits that she discovered while choosing her niche. Jalene is a sleep coach who helps exhausted and overwhelmed business professionals who want to sleep better so they can boost their energy and focus. By choosing this hyper-focused niche, Jalene has been able to consistently grow her business with ideal clients who she loves to work with.
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It really is amazing how there's such a stigma around using a ghostwriter. People get help in the area of writing all the time! I myself use my virtual assistant to do my show notes. I use my copywriter to create my sales pages. But for some reason, even I feel a certain way considering using a ghostwriter to help out with any future books I intend to write. And this is after the fact that countless celebrities use them to get their books out! But maybe we are looking at this whole ghostwriting thing the wrong way.
To demystify the art of ghostwriting, we invited Lynn Smargis to the show. Lynn is the owner of Write For You, a company that creates content for content experts. She joins the show to share the many benefits of using a ghostwriter to not only assist you with your regular book, but to also work with you on book editing, book formatting, and book publishing.
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